sdsu beginning social media, spring 2012
DESCRIPTION
Slides from the first week of class for Beginning Social Media at SDSU Digital and Social Media Collaborative.TRANSCRIPT
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Session I:Beginning Social Media
Professional Certificate in Digital & Social MediaInstructor: Dorrine Mendoza [email protected]
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Welcome!● Experience in print and broadcast.
Currently the online content producer for North County Times
● Email: [email protected]● Cell: 619-339-4827(text okay)
○ Facebook| Twitter (@assignmentdesk1)○ LinkedIn | Foursquare | Google+ |
Pinterest | Get Glue | Storie ●
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AGENDA●We have a ton to cover over the next four weeks. ●Pass out syllabus●Introduce course ● SDSUDigiMedia online● Review grading system● Review weekly homework
Each class begins with every person sharing a piece of social media news from the previous week
Mashable | RWW | NiemanLabs | Gawker | Buffer | Copyblogger | Social Media Today | Blogs
Engagement & Quality ContentFind it. Share it.
Topics should cover ways to: ○ To promote content and drive traffic○ Open dialogue with the community they are
trying to reach○ Research and news gathering○ Crowdsourcing for a community of resources○ The changing news/journalism landscape○ Blog & website integration○ How to build a network○ How to establish a personal brand
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REQUIREMENTS ●Weekly attendance
Sign-in required! With only four weeks in the course, missing a class could adversely impact your grade!
●Completion of weekly reading assignments●Final project includes
Creating and completing a Twitter & LinkedIn profiles, finding 25 relevant followers, share two tweets a day for the next four weeks, at least one tweet will be an RT or @mention, one tweet must include #smsdsu hashtag, favorite five tweets. Like 10 relevant pages on Facebook, subscribe to 10 relevant people, create one Pinterest board, post twice a week to Google+.
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COURSE OVERVIEW
In this course I will help you use social media to do five things:● Find story ideas, track trends and sources● Publish real-time updates and experiment with engagement● Connect with fans and viewers in new ways● Bring traffic and attention to your work● Help you creat, craft and enhance your personal brand
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COURSE OVERVIEW●Goals & ObjectivesWhat will you be able to do after you complete this course, you ask?
● The point isn’t to learn the ins and outs of every one of the latest social networking trends.
● Instead, it is to …■ understand your motives & reasons for being
there,■ use it to establish and enhance your online
brand and expand your reach,■ and embrace the ability to adapt regardless of
the tools. Because they will change!
COURSE OVERVIEW
Student survey
Send an email to [email protected] so that I can give you access to the survey form. We'll take 15 minutes to complete this survey.
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As you start consider:
○ What your message is○ What your desired outcome is○ Who your target audience is○ Where/how to find and create quality content
appropriate to this audience
Is the work you post clickable, linkable, shareable, embeddable?
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WHO ARE THE BIG PLAYERS? HERE’S A FEW. (PINterest, Google+, Path)
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For next week:
● Have a completed LinkedIn profile● Be prepared to create a Twitter account
(have a handle, photo, bio ready to go)● Have your news item ready to share● Be prepared to create a Facebook account
or page (photo, bio, ready to go)● If you already have a Twitter account -
start Tweeting 2x every day!