sdrsp green summit-20080408

8/14/2019 SDRSP Green Summit-20080408

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The Rocky and Rewarding Road to

Sustainability Partnerships

A Community InvestmentApril 8 2008


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Special Guest Speakers

SecretaryMarin

AdmiralHering

SenatorKehoe

"The Rough and Rocky but Rewarding Roadto a Sustainability Partnership"

Workshop Sessions

Purpose Focus &Motivation(1)

Turning Talk into

Reality(2)

BuildingStructure(3)

Measuring toManage &

Sustain(4)

Case Study:Field Station(5)

Sustainability& Strategic

Planning(6)


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Agenda

1:00 - Introductions1:05 - Admiral Len Hering1:35 - Secretary Rosario Marin2:05 - Senator Kehoe2:35 -

Purpose Focus and Motivation2:55 - Turning Talk into Reality3:15 - Building the Structure3:40 - Measuring to Manage and Sustain4:00 - Building a Sustainable Field Station

4:20 - Sustainability and Strategic Planning4:30 - Adjournment


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Introductions


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Admiral Len Hering

Commander, Navy Region Southwest


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Rosario Marin

Secretary, State and Consumer

Affairs Agency


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Christine Kehoe

California State Senator


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Prepare and Sign the Charter

Build an Effective

Organizational Structure

Strategic Plan

& Metrics

San Diego Regional Sustainability Partnership

Development Timeline

Future

Oct 2005 Nov 2006 Jan 2008 Apr 2008 2009


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Prepare and Sign the Charter

Initiate Dialogue

Build Team

Establish Guidelines

Build Charter

Sign & Celebrate



Oct 2005 Nov 2006Mar 2006


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Build an Effective Organizational Structure

Membership Management

Logo, & Web Site

Manage Committes Check to Modify

Annual Meeting



Dec 2006 Feb 2007 Oct 2008


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Strategic Plan & Metrics

Prepare for BoD

Elect & Empanel BoD

Metrics Task Order Educate & Empower Community

Make Org. Sustainable



Future

Nov 2008 Jan 2008 Mar 2008 2009


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Purpose, Focus and Motivation

Josh Gelfand

Eco Investment Network International, Inc.

www.ecoinvestmentclub.com


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What is the California Center for

Sustainable Energy (CCSE)?

We are an independent, nonprofit,We are an independent, nonprofit,mission driven organization workingmission driven organization working

to create a sustainableto create a sustainableenergy future.energy future.

We are your guide on the journey toWe are your guide on the journey toa sustainable lifestyle.a sustainable lifestyle.


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Our Purpose: to help the communityachieve the Triple Bottom Line

Help Green Your World

Put Green in Your Pocket

Teach Green Living

People - Planet - Profit


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Find Purpose by answering the Ws

Why do we need this organization?

What void are we filling?

will we accomplish?

Who should be involved?

When will we begin and achieve ourobjectives?


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WHY?

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WHAT?

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What is Sustainability?Sustainability means living and working

as if you really believe there is atomorrow

www.energycenter.org


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What is Sustainability? Sustainability is a characteristic of a process or state that

can be maintained at a certain level indefinitely. Wikipedia

A concept that balances the interconnectedness of theenvironment, economy and the quality of life and that

recognizes the importance of the stewardship over each: SDRegional Sustainability Partnership Charter

Meeting the needs of the present without compromising theability of future generations to meet their own needs.Brundtland Commission, USEPA

Managing finite resources today for an infinitetomorrow.

SDRSP Vision statement


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What?

What void are we filling?

Disjointed sustainability and environmentalcommunity

Need to open lines of communication

between sustainability stakeholders

Need a hub of resources and information

Educate and Empower


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WHO?

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WHO? Who is the leadership?

Who are the members?

Who is the target?


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WHEN?

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Keep our focus through the Cs

Consistency

Clarity

Communication


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Consistency

Message must be continuously fed from

the top down to keep everyone on thesame page

Requires leadership and commitment,which is especially challenging in a

volunteer organization

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Clarity

Messaging must be concise

Everything must have a clear definition tokeep membership on the same page

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Communication

Regular meetings, emails and

conversations must be consistent

It is the responsibility of the leadership tokeep committee members andstakeholders involved and constantly

aware of progress

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Guidelines for successT.I.P.

Transparent

Open and available information and resources

Inclusive

Vital to keep enthusiasm and membershipinvolvement

Proactive

Dont just talk the talk WALK THE WALK!


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We all must be Leaders! We cannot serve the needs of our energy

future by being risk averse in a world full of

risk!

We must be consistent over long term in word

and deed and speak candidly about choicesconsumers and organizations make!

We must clarify for consumers, industry andgovernment the choices that provide for asustainable future and those that do not!


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Please make your voice heard

Demand that government make climate

change mitigation and adaptation apriority.

Support and encourage actions to reducegreenhouse gas emissions and adapt to

coming changes.


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What must you do? Educate yourself!

Get involved!

Discuss, Debate and Influence!

Vote!

www.energycenter.org


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For More Information: Josh Gelfand

(619) 726-8143

[email protected]

www.sdrsp.org


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Turning Talk into Reality Drivers

Dialogue

Ground Rules

Charter Development Celebrating Success


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Why Collaborate ?

Drivers

Federal InitiativesExecutive Orders 13423, 13352Energy Policy Act of 2005

Federal Acquisition Regulations (FAR) State of California Legislation &

Executive Orders

Individual Agency/Departmentalpolicies Industry Standards

Ed Pinero

White House Office of theFederal Environmental

Executive (OFEE)


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World Drivers


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San Diego Region

California yesterday (1960)

15.8 million residentsCalifornia today

34.8 million resident

California tomorrow (2040)

58.7 million residents

The Challenge Sustain our smart growth initiatives

21st Century Changes


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A time for..Government

Corporations

Community

to reinvent themselves

21st Century Changes

New Vision, Solutions, and Partnerships


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Partnership Benefits

Walking the same path.

Maximizes operationalefficiencies

Eliminates redundancies Adds flexibility and

responsiveness Reduces and avoids costs Improves product quality

and contract delivery Overcomes resourcelimitations

Enhances decision making Improves regulatory

compliance

Enhances security Improves Health & Safety

performance Reduces environmental

impacts Gets the most out of their

people

Improves organizational andinfrastructure efficiency Improves resource

utilization Does more with less


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Quantifiable and Intangible

Tier 1:Optimize Business

Costs

Tier 2:

EnhancedCustomerSatisfaction

Tier 3:

EnhancedImage, Goodwill,Community

Tier 4:

Benefits to

Productivity,Economy and

Environment(Externalities)

Most Tangible to Least Tangible

Benefit of Business Participation


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Partnering for Success

Partnering helps you leverage the resources,

knowledge, creativity, assets and personalenergies of yourself and stakeholders to helpbetter achieve your organizational goals.


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Dialogue is a disciplined and interactive process of

speaking, listening and inquiring among peers that:

1)Expands collective knowledge

1)Turns unproductive debate into focused outcomes

1)Helps form new approaches to solving complex(environmental) issues

1)Identifies existing partnerships and forums

1)Initiates Leadership

Begin With a DialogueBegin With a Dialogue


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Leadership CharacteristicsLong term perspective & a global mindset

Passion for sustainability

Influence & persuasion rather thancommand & control

Tenacity

Optimism & positive actionCapacity for innovation

Integrated thinking

El t f S


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Elements for Success

Focus on the end-goal

Create conditions such that partneringbecomes comfortable

Understand the other parties involved

Appreciate and respect each othersdifferences

Celebrate partnering milestonesPromote and advertise success

P P hi


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Promote Partnerships


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The Charter ExperienceChallenge:

To be sensitive tostakeholder perspectives

To be meaningful whileavoiding too much detail

Process: We facilitated

collaborative sessions

We documented issues

and ideas We initiated a 6 month

process- participantturnover

Lessons Learned:

To manage expectations

To establish an end point

To be patient

To celebrate the event!

C l b ti S S Di


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Celebrating Success: San Diego

Regional Sustainability Partnership

44 Organizational Members


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Building the Structure Committees

Communications Goals

Board of Directors


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Committees Create Structure

Volunteers Keep Focused

Look for Opportunities Socialize


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Create Structure Core focus

Support, or Sustainability? Strengths and Weaknesses

What Political challenges exist?

Is the timing right? Allows for an Efficient use of

resources

Provides Accountability


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Volunteers Individual attributes

Do they have the right skills?

Committed and Responsible?

Team Players?

Leadership must Motivate

Praise

Advertise for conscripts Respond to Inquiries


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Keep Focused Chairperson Skills

Use an agenda Divide content from process

Appoint a Secretary

Only track actions

Stay on time

Meeting Norms


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Look for Opportunities Network

Stay in touch with Members Track events

Scour the internet Probe outside your circle


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Socialize Fun is important

Builds trust Rewards others Show

real interest

Free lunch helps!


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Communications

Branding Platforms


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Branding Acronym

Logo Mission

Vision


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Platforms Web Site

Listserv, or Email Newsletter

Discussion Board

Pictures and Video


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Goals Guidance & Organization

Short Term & Long Term Tangible

Deliver and Report


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Guidance & Organization Categorization

Be specific Strategic Management

Provide examples

Simple format

Has it been vetted?


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Short Term, Long Term Short

Motivate Create momentum

Examples: membership list, meet regularly,generate meeting minutes, create a web site

Build discipline

Long term

Sustaining the organization

Examples: fund raising, secure 501 (c) (3),Develop a Case Studies database


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Tangible What have you done for me lately?

Perception is Reality Its hard to argue with Results

Creates Credibility


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Deliver and Report Deliver results or reconfigure

Generate a report


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Board of Directors Member, or Board

Utilize the Network Standard Operational Procedures

Vote and Empanel Transition


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Summary Committees are critical to success

Communicate the Message Establish & Achieve Goals

Board of Directors can elevate the org.


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Document Examples


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Vision: To advance a sustainable future in the San Diego Region.

Mission:Sh S t i bilit i f ti ith b hi th bli i t


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1Share Sustainability information with our membership, the public, private

sector, government, and other non-profits.

2Build working relationships between Sustainable minded

organizations.

3 Encourage Sustainable behaviors in and outside the Partnership.

4 Measure the Regions progress toward a sustainable future.

Strategic Categories:1 Membership: number of participants/meeting, volunteers, subcommittees, etc.

2 Outreach: activities, workshops, conferences, etc.

3 Communication: website, newsletter, discussion board, etc.

4 Management: number of meetings, participants, assignments, etc.5 Products: best practices, case studies, etc.6 Sustainability: goals related to the metrics for that area

Goal Criteria:1 Meaningful to the Partnership2 Consistent with the Partnerships vision, and mission3 Does it help Communicate sustainability concepts4 Will it help influence/change behavior to be more sustainable5 Does it bring other Sustainability groups in the region together

6 Understood by all committee members7 Attainable within a year8 Realistic and challenging9 States what, who, where10 Measurable

GoalExamples


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GoalExamples


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Goal Category %Comp Target Date Lead(s) Phone

Retain 30 active and diverse members

in effective workgroups. Brand/Marketing 66% July Don Wells 619-237-6210

Recommend Mission/definition


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submitted to BofD Brand/Marketing 25% March Don Wells 619-237-6210Clarify and approve purpose & key

message points for all written

materials, press releases, slide

shows, blogs, Web sites, etc Brand/Marketing 0% April Barbara Burton 858-454-0708

Develop an effective marketing plan for

partners and the public acrossappropriate platforms and vehicles Brand/Marketing 0% July Barbara Burton 858-454-0708

Develop effective fund-raising

strategies Brand/Marketing 0% July

Establish an effective newsletter. Public Relations 0% Quarterly Mary Montgomery 619-544-3610

Create and coordinate partnership andpublic events Public Relations 0% On-going

Develop a compelling, dynamic

website Web/Digital 0% April Jeffrey "JP" Pohlmann 619-594-8026

Develop and deploy a we based forum Web/Digital 0% April Jeffrey "JP" Pohlmann 619-594-8026

Develop Partner Discussion Board Info Management 0% June Andrea Calbow 619-321-6715

Develop a SDRSP archive for historicalreference Info Management 0% June Andrea Calbow 619-321-6715

Develop a searchable case studies

database. Info Management 0% 3rd Q

Develop relationship with each SDRSP

committee to provide commuinication

& marketing support Communication 0% May Don Wells 619-237-6210


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Measuring Success to Manage Why Measure?

How to Start Planning the outcome


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SDRSP Metrics Task Force

Develop measurable sustainability goalsand benchmarks, which can be used inprograms and initiatives

Identify a coordinated sustainability visionfor the region


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Why Measure Sustainability Set Effective Priorities

Continuously Improve

Encourage Innovation Enable Accountability

Allow for Strategic Planning and Goal-Setting

Communicate Results of Programs andServices

Results Become the Focus


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What is an Effective Metric? Representative Reflects Drivers Publicly Available Understandable Relevant

Comparative Quantifiable Time-based and Normalized

Unbiased and Validated Transferable

Metrics Task Force


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Structure

Non-Governmental

Organizations

Non-Governmental

Organizations

Academic Communi tyAcademic Community

Scientific

Community

Scientific

Community

Government & Economic

Development Agencies

Government & Economic

Development Agencies

SDRSP Commit tee

& Advisory Panel

SDRSP Commit tee

& Advisory Panel

Regional Planning

Agencies

Regional Planning

Agencies

Metrics

Task Force

MetricsTask Force


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Sustainability Metrics Process

Following the metrics lifecycle closely helps to structure metrics

development effectively and to communicate value to stakeholders

Benchmarking

Metrics

Selection

CommunityOutreach

StakeholderSurveys

Data Collection

& Scorecard

Work Plan


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Identify metrics development framework

Collate existing regional metrics data Identify new metrics

Establish a benchmark for evaluating

progress Propose deliverables

Issue Sustainability Scorecard in 2009

Develop Metrics Tool

External Benchmarking Surveys


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g yDesign Framework What is the framework for

design?

What is the framework forevaluation? What are the stakeholder

boundaries? What sectors are captured?

Organization/Operation/Execution

What is the formative process?

How is data managed? What is the communication

process?

What is your Quality Assurance

process?Measuring Results

Have you/your organizationpublished any

documents/reports onmeasuring sustainability?

What are the lessons learned?

Cities & Organizations in Survey


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Pasadena, CA

San Mateo County

Long Beach, CA

Bay Area Alliance

Sustainable Silicon Valley

Green Valley Initiative(Riverside/SB Counties)

Riverside, CA

Santa Monica, CA

Portland, OR

Chicago, IL

Denver, CO

Boston, MA

Omaha, NE

Seattle, WA

Navy, USMC

Regional Agencies

University ResearchActivities

External Associations in Survey


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Global Reporting Initiative

Global Environmental Management Initiative

International Council for Local Environmental Initiatives World Business Council for Sustainable Development

Zero Waste International Alliance

California Air Resources Board California Water Resources Board

Western Climate Business Association

Dow Jones Sustainability Index

Airports Council International North America


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INTERCONNECTED MEASURES


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Environment Indicators


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Air Indicators CO2 emissions from

transportation

CO2 emissions by source(fugitive, stationary)

CO2 emissions relative to1990 levels

Air quality: CO, SOX, O3,NOX (GreenhouseGases)

Days per year that airquality standards are met

Awareness Indicators Number of environmental

education programs for

community Number of environmental

education programs at K-12 level and universities

Percent of population thatperceives pollution as apriority

Resource Indicators


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Energy Indicators Average annual

residential electricityconsumption

Total energyconsumption:

Consumption fromnon-renewablesources

Consumption from

renewable sources Gasoline consumption

per capita

Hazardous MaterialIndicators

Manufacturing workers

per pound of toxicchemicals released intothe air

Toxic chemicals released

or transferred Total area of

contaminated sites Hazardous waste

generated

Resource Indicators


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Recycling Indicators

Percentage of solid wasterecycled

Percent of recyclableproducts actually recycled

Average post-consumerrecycled content of officepaper purchases

Interaction with SDRSPCommittee

Water Indicators Residential water

consumption Commercial water

consumption

Gallons of water useddaily per person

Water resource depletionrates

Water consumptionversus total annualprecipitation

Economic Indicators


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Economic Performance Economic value generated

Financial risks and opportunities Financial assistance and incentives from government

Market Presence Wage ratio ranges to minimums Local based suppliers Local hiring: line to management

Indirect Economic Impacts

Infrastructure public benefit investment Other indirect impacts & extent

The Sustainable Seattle Model


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Sustainable Santa MonicaCity Plan Goal Areas


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Resource Conservation

Environmental and

Public Health

Transportation

Economic Development

Housing

Open Space and Land Use

Community Education and

Civic Participation

Human Dignity

Goals represent commitments for both municipal

operations and the community as a whole

Resource Conservation

Goals: Decrease consumption of non local non renewable


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IndicatorsSystem Level

Energy consumption

Water consumption

Solid Waste generation and diversion

GHG Emissions

Ecological Footprint

Program Level LEED Certified Buildings as % of New Construction

Goals: Decrease consumption of non-local, non-renewable,non-recyclable energy, water, materials and fuels

and promote renewable resource use

Housing

Goals: Provide a mix of affordable livable and green housing


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Indicators

System Level

Availability and distribution of affordable housing

Affordable housing for special needs groups

Program Level

% of new housing units in non-residential zone districts

% of new units within mile of transit / open space / grocery store % of new and rehab units that meet green building requirements

Goals: Provide a mix of affordable, livable and green housing

types for people of all socio-economic, cultural and household groups

What Gets Measured Gets

Managed


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Managed One size does not fit all

Map metrics to partnership mission Select metrics that have meaning

Utilize data already collected

Avoid over measurement

Be consistent from year to year

Use metrics to motivate behavior---do not collectdata for datas sake

For More Information:


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Dave Meyer

(858) 514-8822

[email protected]

www.sdrsp.org

"It was nuclear winter. It was like Armageddon.It looked like the end of the world."

Mitch Mendler, a San Diego firefighter


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Demonstration Project:Sky Oaks Field Station


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Field Stations Program:

New Opportunities and Challenges

Matt Rahn, Ph.D.

Executive Director

Our Mission:


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To support teaching, research and education onthe ecosystems of southern California by

collecting, understanding, and sharingenvironmental data

In keeping with this goal, the stations aremanaged for the long-term preservation ofnative fauna and flora

Our Goal:


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To work with faculty, researchers, students, andcommunity members to collaborate with us so

that we can make lasting contributions tounderstanding and sustaining natural systemsand processes

To apply this information to regional issues

Sustainable Development

The Importance of Information:


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Legacy of Data

Current Research

Future Research Potential

A Network of Four Field

Stations:


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Stations:

1600 AcresNortheast San Diego County17 miles north of Warner

Sky Oaks Biological Field Station


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Chaparral

Pine Forest

Coast Live Oak Woodland

Coastal Sage Scrub

17 miles north of WarnerSprings

1,183 m (3,880 ft) to 1,829m (6,000 ft)

Resource to the Region


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Regional Planning Watershed, habitat

Land Use Change Monitoring of habitats and biodiversity

Water and Air

Ozone, water quality Public Safety & Homeland Security

Wildfire

Community Outreach Tours, art, science, cultural center

Workforce Training

HPWREN-Wireless Sensor Networklargest wireless network for sensing the environment in the U.S.


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ROADNetFSML

Early-Warning Environmental Network


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Earth Quakes

Sound

Pollution

Flooding & Water Quality

Air Pollution, Santa Ana Winds

Wildfire

Visual Sensing & Analysis

Classroom Learning: Carbon Flux in the Classroom


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Doug Deutschman

Walt Oechel

SDSU Researchers


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Biology Department

Environmental Sciences

Geography Department

Geology Department

Ecology

Civil Engineering

Environmental Engineering

Anthropology

Universities at SMER

CSU Los Angeles CSU PomonaCSU Northridge CSU San Marcos


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CSU Northridge CSU San Marcos

UC Riverside UC San Diego

UC Irvine UC Davis

Scripps Institution of Oceanography

European Forest Institute, Finland

Michigan State University

Mira Costa Community College

Grossmont College

Vanderbilt University

University of Oregon


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Field Stations Web Usage


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Coyote Fire

2003


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Sky Oaks Aerial Photo


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Core Building Floor Plan


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First Story Second Story

Building Requirements

Fi R i ti M t i l


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Fire Resistive Materials

Sustainable Products/Green Building

Leed Certification

Demonstration Project

Edtek Cogen

System

Daily Output Per

Unit12kwh/day electrical power

27 6k h/d th l


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y27.6kwh/day thermal power

80 gallons of 185 degree

water/day

Programmable two axis sun

tracking

800:1 collection ratio with dish

2400:1 within condenser prism

array

Stainless steel heat exchanger


Dave Rosenberger


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Dave Rosenberger

(858) 822-8359

[email protected]

www.sdrsp.org



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619-594-0580

[email protected]

http://fs.sdsu.edu

www.sdrsp.org

Sustain. & Strategic Planning -

Elaine Definition Mission Key Strategies Goals


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Definition, Mission, Key Strategies, Goals,Objectives

Rewarded with Accomplishments

Build a sustainability Partnership in your

town Conclusion


Elaine Rosenberger


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Elaine Rosenberger

(858) 344-7469

[email protected]

www.sdrsp.org

Questions?


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