sdnc13 -day2- small steps, big impact by geke van dijk & maria de vos
DESCRIPTION
Small steps, big impact by Geke van Dijk & Maria de Vos - STBY Service Design projects do not tend to magically transform the service offering and way of working of client organisations in one big push. It often involves a long trajectory of ‘small steps’, to in the end contribute to a ‘big leap’ or substantial transformation. In the project presented, and across projects, we have learned that one of the biggest values service design agencies can offer is to be committed to challenging long term transformation projects, and to support clients during their journeys of gradual change. For this we need to be as empathic with the organisation of the service provider as we are with the end users of the services.TRANSCRIPT
![Page 1: SDNC13 -Day2- Small steps, big impact by Geke van Dijk & Maria de Vos](https://reader034.vdocuments.us/reader034/viewer/2022042814/54c7d4da4a7959bb198b4571/html5/thumbnails/1.jpg)
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Geke van Dijk, Strategy Director
Marie de Vos, Design Researcher Design Research for Service Innovation
Small steps, big impact
..STBY...
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Better services for train travellers
..STBY...
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..STBY...
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What moves people on the platform?
..STBY...
![Page 6: SDNC13 -Day2- Small steps, big impact by Geke van Dijk & Maria de Vos](https://reader034.vdocuments.us/reader034/viewer/2022042814/54c7d4da4a7959bb198b4571/html5/thumbnails/6.jpg)
innoveren indienstverlening service design in de praktijk
What are their key preferences & motivations?
..STBY...
![Page 7: SDNC13 -Day2- Small steps, big impact by Geke van Dijk & Maria de Vos](https://reader034.vdocuments.us/reader034/viewer/2022042814/54c7d4da4a7959bb198b4571/html5/thumbnails/7.jpg)
innoveren indienstverlening service design in de praktijk
What are the biggest issues & opportunities for improvement?
..STBY...
![Page 8: SDNC13 -Day2- Small steps, big impact by Geke van Dijk & Maria de Vos](https://reader034.vdocuments.us/reader034/viewer/2022042814/54c7d4da4a7959bb198b4571/html5/thumbnails/8.jpg)
innoveren indienstverlening service design in de praktijk
Observations on platform...
..STBY...
![Page 9: SDNC13 -Day2- Small steps, big impact by Geke van Dijk & Maria de Vos](https://reader034.vdocuments.us/reader034/viewer/2022042814/54c7d4da4a7959bb198b4571/html5/thumbnails/9.jpg)
Interviews with travellers...
..STBY...
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Diary notes by travellers
..STBY...
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Posters to communicate behavioural patterns
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1Vertrek 11 05 Intercity
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1Vertrek 11 05 Intercity
Alkmaar, Castricum, ZaandamA’dam Sloterdijk, Centr. , Amstel
Nijmegen
1Vertrek 11 05 Intercity
Alkmaar, Castricum, ZaandamA’dam Sloterdijk, Centr. , Amstel
Nijmegen
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1Vertrek 11 05 Intercity
Alkmaar, Castricum, ZaandamA’dam Sloterdijk, Centr. , Amstel
Nijmegen
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Onderzoeksrapportage 'Wat beweegt reizigers op het perron?' door STBY. Onderdeel van het project 'Innovation In Services - Service Design in de praktijk' i.s.m. Prorail, Edenspiekermann, H2O, Hogeschool Utrecht en TU Delft.
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WAT BEWEEGT REIZIGERS OP HET PERRON?
..STBY...
Synthesis of insights on recurring customer journeys
![Page 13: SDNC13 -Day2- Small steps, big impact by Geke van Dijk & Maria de Vos](https://reader034.vdocuments.us/reader034/viewer/2022042814/54c7d4da4a7959bb198b4571/html5/thumbnails/13.jpg)
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$%.$&/'"%!AANDACHTSPUNTEN en !KANSEN VOOR VERBETERING
..STBY...Het project 'Innovation In Services - Service Design in de praktijk' is deels ge!nancierd door het Pieken in de Delta-programma van het Ministerie van Economische Zaken, Landbouw en Innovatie, de Gemeente Utrecht en de provintie Utrecht.
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1Vertrek 11 05 Intercity
Alkmaar, Castricum, ZaandamA’dam Sloterdijk, Centr. , Amstel
Nijmegen
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1Vertrek 11 05 Intercity
Alkmaar, Castricum, ZaandamA’dam Sloterdijk, Centr. , Amstel
Nijmegen
1Vertrek 11 05 Intercity
Alkmaar, Castricum, ZaandamA’dam Sloterdijk, Centr. , Amstel
Nijmegen
1Vertrek 11 05 Intercity
Alkmaar, Castricum, ZaandamA’dam Sloterdijk, Centr. , Amstel
Nijmegen
1Vertrek 11 05 Intercity
Alkmaar, Castricum, ZaandamA’dam Sloterdijk, Centr. , Amstel
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Pointing out issues & opportunities
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Stakeholder workshops to discuss & prioritise
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Focus on process of getting in & out of train
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Video Documentaries:Show & Tell
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Filmpje
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Co-creation workshop with travellers, designers and clients
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Concepts developedby Edenspiekermann
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innoveren indienstverlening service design in de praktijk
Stakeholder workshops to discuss & prioritise
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Feedback on concepts from expert perspective
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Real time information on position of train, composition and seats
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Online panel & interviews on actual use experiences
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App with real time info on composition of train and seats
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Online panel & interviews on actual use experiences
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Win-Win Outcome for service providers and travellers
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Key points on transformation
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Stories from travellers as shared reference point
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Empathic to perspectiveof train travellers
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Iterative design process with stakeholders
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Creatively connecting both ends of the service spectrum
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innoveren indienstverlening service design in de praktijk
Multi-disciplinary teamwork
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Win-Win Outcome for service providers and travellers
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Rotterdam Design Prize(www.designprijs.nl)
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Geke van Dijk | [email protected] | @hellogekeMarie de Vos | [email protected] | @marielerenard Design Research for Service Innovation
Thank you & happy to dicuss!
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