sdnc13 -day1- from big data to big business by maria josé jorda garcia
DESCRIPTION
From Big Data to big business! Nowadays, only 5% of the data generated in the cities is utilized for something it wasn’t created for. Using an underground trip card “only means” you are allowed to travel, we discard information that could let us optimize routes, lines, waiting times, etc. In 2025 billions of sensors will invade our cities trying to make our life easier, sensors in traffic lights, parks or streets. Can you imagine? At BBVA the future is now so we found an alternative approach to Big Data, based on people rather than sensors. This is the story of how we were able to transform a large number of financial transactions into actionable innovative services.TRANSCRIPT
From Big Data to Big Business
SDNC13 - Cardiff, UK
19th of November 2013 Maria José Jordá García BBVA Innovation Director
@mariajosejorda
The World
Emerging and Growing Leading Economies
México Brazil
Turkey
Russia
Egypt India
Indonesia
China
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5
The Data
Particle Physics Large Hadron Collider
15 PB
Human Genomics 7000 PB (1GB/person)
Annual Email Traffic No Spam 300PB+
Internet Archive 1PB
Big Data 90% of stored data has been created only in the past 2 years
The Meta - World
26Million Transactions a day
40%
15%
Average Transactions - Gay Pride week
Expenses increase compared to a normal week
Dark green = increment of more than 900% !
Pulse of the city during the Gay Pride week
Data into business opportunities
How much do merchants know?
New business we can create or design
Designing the future together
Innovation Center
Innovation Center
Open Innovation Model
Spin Off
Knowledge - Ideas - Technologies
Co-Branding
External platform
Venturing
Co-Development
Design thinkers
Open Platform
Digital Assets
Apps
Developers
Users
API’s (Actives’ Exposition)
Innova Challenge
