SDL Affiliate Partner Program

AgendaNew Opportunities

Structure

Call to action

Opportunity

Our industry is changing but still growing Large clients more demanding on Quality, Price

and timelines and require customization of services

SDL Partner Network potential

OpportunityLocal markets are still struggling. Large clients are

centralizing their LSP outsourcing.Continue to clean-up, restructure and increase

efficiencies, build your network.Referral Selling, not traditionalContinue to request a common technology

platform with SDL technology.Be ready for when better times are here

StructureInvited LSP to participate in 2009So far, 12 Affiliate PartnerEurope, SA and NA presenceAccess to large RFI/RFQ – 3 current bidsPartner with SDL (Service AND Technology)

Structure (cont.)Option 1: ReferralOption 2: Collaboration (often 50/50 profit

split)

Structure – Option 1: ReferralSimply refer client or other LSP to Affiliate

PartnerNo referral fees or commissionsClient ownership, project management, QA is

passed to partner

Structure – Option 2: CollaborationInvite partner to collaborate on specific

projectsReferral fees, profit sharing or sub-

contractingClient ownership, project management and

QA is retained by original LSP

Call to actionKnow what it is that you are best at.

What’s your sweet spot? Willing and able to share your profit

Have ONE clear benefit statement or offering that lets others know how you can help them.

ACCU: IT/Technical Canadian French Translation or localization needs

Follow up with the people that you meet – Weekly/monthly meetings – Sharing of leads and opportunities – Sales efforts - Networking

Case StudyEx Accu ClientIn between 250k and 450k words per year

into NA Spanish – many requests per weekTight timelines – 2-3 days maximum for

requests under 2k wordsPrice sensitive – Selling at $0.14 to $0.15 per

word, all inclusiveAdditional languages possible with larger

spread

Next Steps

Are you willing to share?

Look for potential projects that you might not win on your own.

Questions?