SOCIAL MEDIA OPTIMIZATION

Designed and Strategized By: Timothy Braswell

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ENGAGEMENT TEST

GOAL: The goal of the 7-day engagement test was to heavily promote the new webshow within the existing FJ Twitter audience. This was conducted by consistently trolling, messaging and posting to the SM profiles of the current twitter audience and the Detroit foodie community. The aggressive approach was used to immediately heighten the awareness of the content and test the response of the existing SM audience.

7

ENGAGEMENT TEST

1,152 FOLLOWERS

7

ENGAGEMENT TEST RESULTS

47 L

VIEWS

•  Reflects that current audience is not engaged with SM profile

•  Reflects that content is not directed toward proper audience Engagement .04%

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The current twitter followers are condiluted with a fragmented audience. In order to effectively market / promote FJ services a directly targeted audience has to be identified. This allows us to develop valued content, create engagement with audience and market FJ services. Segmenting our SM audience will streamline the content development process because it allows us to maintain a continuous tone and topic structure that aligns directly with our target audience.

•  Mom’s and Pop’s

•  Corporate restaurants

•  Small chains

•  Prospective restaurants

•  Delivery services

RESTUARANT FOLLOW LIST

CLIENT FOLLOW LIST

•  Large companies

•  Executive assistants

•  Employees of large companies

•  Team leaders

SOCIAL MEDIA OPTIMIZATION

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SOCIAL MEDIA OPTIMIZATION A content criteria must be developed to ensure quality / control of all content production. A standardized format will ensure that all content developed will possess a uniformed production format.

TARGET&AUDIENCE&

GOAL&OF&CONTENT&

CONTENT&FORMAT&

CALL&TO&ACTION&

CONTENT CRITERIA

VALUE,&ENGAGEMENT,&SHARING&FEATURE&

CONTENT&DISTRO&CHANNEL&

RELATED&WEBSITE&CONTRIBUTIION&

SOCIAL MEDIA OPTIMIZATION Content subjects that directly relates to the target audience that also creates value, engagement and sharing will increase the effectiveness of our SM efforts

PLATFORMS&BENEFITS&&&FEATURES&

MARKET&FJ&SERVICES&

CUSTOMER&ACQUISITON&TIPS&AND&TRICKS&

RESTUARANT CONTENT SUBJECTS

RESTAURANT&NEW&FEATURES&

MARKET&FJ&SERVICES&

COUPONS,&PROMOTIONS,&DEALS&

CLIENT CONTENT SUBJECTS WORKPLACE&EFFICIENCY&

TEAM&MORALE&BOOSTING&TIPS&COLLABORATIVE&MARKETING&

OPPORTUNITIES&

WORKPLACE&EVENT&IDEAS&&

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BUYER BEHAVIOR ANALYSIS

46% CLIENTS

CLIENTS

36%

#

Frequent online customer (Order 3x or more in a month)

1x Small order clients (Orders less that $50.00)

1x Large order clients (Orders more than $125.00) CLIENTS 16%

BUYER BEHAVIOR QUESTIONS?

46% CLIENTS

CLIENTS 36%

#

Why / What reason do you frequently order food for?

What has to happen for you to refer our services to your org?

What has to happen for you to frequently order food for your org. CLIENTS 16%