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The 2011 Visitors Guide

Outdoor Recreation

Entertainment

Dining

Shopping

Rejuvenation

CONTENTS

Sponsored listings by advertisers are denoted by a red box.

Outdoor RecreationTop destinations for outdoor fun

Seabright Beach

East Cliff Dr at Seabright Ave, Santa Cruz

East Cliff Dr at 7th Ave, Santa Cruz. Suntraps and fire rings.

West Cliff Dr and Swift Ave, Santa Cruz. Tide pooling and unusual rock formations.

Giant Dipper

400 Beach St, Santa Cruz. 831.423.5590.

Demonic offspring of the Viking boat ride and the Tilt-a-Whirl.

The beautiful merry-go-round turned 100 in 2011.

De Laveaga

401 Upper Park Rd, Santa Cruz.

100 Mariner Wy, Aptos. 831.688.6565. Eighteen-hole course on high school campus is open after 3pm school days.

757 Green Valley Rd, Watsonville. Scenic, difficult course through varied terrain.

West Cliff Drive

Aptos Creek Rd, Aptos. Redwood-shaded trails along Aptos Creek.

333 Golf Club Dr, Santa Cruz. Six hundred acres of mixed forest and huge views minutes from downtown Santa Cruz.

free wi-fisports on HD tv’s

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Derby Park

408 Woodland Way, Santa Cruz.

361 Kings Village Dr, Scotts Valley. Popular park with deep bowls and a helmet law.

end of Jose Ave, Live Oak. Four thousand-square-foot playground, not too steep.

Henry Cowell Redwoods State Park

101 North Big Trees Park Rd, Felton. 831.335.4598

1401 Old Coast Rd, Santa Cruz. More than 30 miles of scenic hiking and mountain biking trails on a historic dairy farm.

Aptos Creek Rd, Aptos. Magnificent redwood forest and the epicenter of the 1989 Loma Prieta earthquake.

Richard Schmidt

849 Almar Ave, Box 192, Santa Cruz. 831.423.0928.

131 Center St #1, Santa Cruz. 831.345.8875. Classic surf instruction at Cowell’s Beach.

726 Water St, Santa Cruz. 831.600.7230. A leg up on the craze known as stand up paddle surfing.

O’Neill Surf Shop

110 Cooper St, Santa Cruz. 831.469.4377. 400 Beach St, Santa Cruz. 831.459.9230. 1149 41st Ave, Capitola. 831.475.4151

726 Water St, Santa Cruz. 831.600.7230. Feeding Santa Cruz’s stand-up paddle surfing jones since 2009.

912 41st Ave, Santa Cruz. 831.462.3120. Board sport central in laid-back Pleasure Point.

Much loved by serious cyclists for the custom bike fittings and repair shop. 231 Cathcart St, Santa Cruz. 831.429.8357

EntertainmentTop nightlife and cultural destinations from the 2011 Gold Awards Reader Survey

Felix Kulpa Gallery

107 Elm St, Santa Cruz. 408.373.2854

1368 Pacific Ave, Santa Cruz. 831.423.8183. Local talent on display.

705 Front St, Santa Cruz. 831.429.1964. Professionally curated exhibitions of local and regional artists.

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Motiv

1209 Pacific Ave, Santa Cruz. 831.427.2516

923 Pacific Ave, Santa Cruz. 831.423.7117. Beloved ’80s dance parties and electronica.

120 Union St, Santa Cruz. 831.459.9876. Reggae, electronica and hip-hop.

Moe’s Alley

1535 Commercial Way, Santa Cruz. 831.479.1854.

1011 Pacific Ave, Santa Cruz. 831.423.1336. Major rock & roll acts at legendary Santa Cruz club.

320-2 Cedar St, Santa Cruz. 831.427.2227. First-rate jazz performers in an intimate venue.

The Del Mar

1124 Pacific Ave, Santa Cruz. 831.469.3320

210 Lincoln St, Santa Cruz. 831.426.7500. Santa Cruz’s small original art house theater has an excellent snack bar.

1405 Pacific Ave, Santa Cruz. 831.457.3505. Blockbusters in downtown Santa Cruz.

Santa Cruz Mountain Brewing

402 Ingalls St, Suite 27, Santa Cruz. 831.425.4900

519 Seabright Ave, Santa Cruz. 831.426.2739. Pelican Pale and a burger on the patio = paradise.

13040 Hwy 9, Boulder Creek. 831.338.7882. Fresh-brewed suds among the redwoods.

The Poet & Patriot

320 Cedar St, Santa Cruz. 831.426.8620

841 Almar Ave, Santa Cruz. 831.421.0507. Excellent beer selection and good grilled cheese.

8017 Soquel Dr, Aptos, 831.688.1233; 110 Monterey Ave., Capitola, 831.464.2583. British-style pub has rowdy trivia nights and new Capitola location.

Shakespeare Santa Cruz

1156 High St., Santa Cruz. 831.459.3160.

Squirm, laugh, repeat.

Community theater group launched 2011 American Idol sensation James Durbin.

Classes in drawing, oils and acrylics for kids. 226 D Mt. Hermon Rd., Scotts Valley. 831.439.9233.

Carefully juried film festival shows high-quality cinematic selections from Asia, Latin America and the North American West—for free. Oct. 14-19, 2011 at venues throughout Santa Cruz County. www.pacrimfilmfestival.org.

High-quality custom video by a former local news anchor. 405 Melrose Ave, Santa Cruz. 831.469.8142

Lulu Lockjaw, Roxy Scarmichael, Maiden Hades and the other sweethearts of Santa Cruz’s favorite athletic team roll over the competition on weekends at the Civic Auditorium. www.santacruzderbygirls.org.

DiningWhere the locals go when it’s time to eat

The Buttery

702 Soquel Ave, Santa Cruz. 831.458.3020

504 Bay Ave, Capitola. 831.462.1200. Huge dessert case, deli and indoor-outdoor seating in pretty Capitola.

402 Ingalls St, Santa Cruz. 831.423.9059. Flaky pastry and light lunches at the center of the Westside food and wine scene.

Walnut Avenue Cafe

106 Walnut Ave, Santa Cruz. 831.457.2307

542 Seabright Ave, Santa Cruz. 831.427.9713. Waitresses who call you honey, then serve up a mind-boggling cinnamon roll.

1410 Mission St, Santa Cruz. 831.429.1855. Student favorite on the Westside.

Betty Burgers

505 Seabright Ave, Santa Cruz. 831.423.8190. 1000 41st Ave, Santa Cruz. 831.475.5901. 1222 Pacific Ave, Santa Cruz. 831.600.7056

1520 Mission St, Santa Cruz. 831.425.5300. Creative gourmet burgers and a huge beer selection.

202 Lincoln St, Santa Cruz. 831.423.4421. Legendary cheeseburger baskets at casual walk-up stand.

Lulu Carpenter’s

1545 Pacific Ave, Santa Cruz. 831.429.9804. 118 Cooper St, Santa Cruz. 831.429.5858. 911 Soquel Ave, Santa Cruz (kiosk in Whole Foods parking lot). 255 Mt. Hermon Rd, Scotts Valley. 831.439.0700 (Coffee Cat)

816 41st Ave, Santa Cruz. 831.475.7776. The baristas consistently bring home national medals. Downtown location opening in Fall 2011.

1723 Mission St, Santa Cruz. 831.425.6583; 3701 Portola Dr, Santa Cruz. 831.477.1940; 1443 Capitola Rd, Santa Cruz. 831.476. 5488. Longtime local favorite offers wifi and comfort.

Pacific Cookie Company

1203 Pacific Ave, Santa Cruz. 831.429.6905

216 Fern St, Santa Cruz. 831.423.6483. Late-night deliveries (yes, deliveries) of warm cookies and milk.

504 Bay Ave, Capitola. 831.462.1200. Known for seasonal decorated cookies.

Shadowbrook

1750 Wharf Road, Capitola. 831.475.1511

910 Cedar St, Santa Cruz. 831.457.1677. Intimate seating in a quaint Mediterranean house-turned-restaurant downtown.

2621 41st Ave, Soquel. 831.476.3801. Inviting alcoves and a menu long on fresh ingredients and rotisserie meats.

Malabar

514 Front St, Santa Cruz. 831.458.3023

418 Front St, Santa Cruz. 831.325.3633. Chef Jozseph Schultz has been whipping up lavish pan-Asian feasts for decades.

435 Front St, Santa Cruz. 831.466.9990. Classic Eastern Mediterranean fare in a fun setting.

Penny Ice Creamery

913 Cedar St, Santa Cruz. 831.204.2523

1020 Ocean St, Santa Cruz. 831.458.1447. Beloved local ice cream shop has 70 flavors at any given time.

Available at Coffeetopia, 1723 Mission St, Santa Cruz. 831.425.6583; 3701 Portola Dr, Santa Cruz. 831.477.1940; 1443 Capitola Rd, Santa Cruz. 831.476. 5488. Locally made, all-organic ice cream in classic flavors with a twist.

Lillian’s Italian Kitchen

1116 Soquel Ave, Santa Cruz. 831.425.2288.

1711 Mission St, Santa Cruz. 831.427.0135. Rustic Northern Italian cuisine prepared with fresh local ingredients.

555 Soquel Ave, Santa Cruz. 831.458.2321. Classic hearty fare in a charming setting.

Kianti’s

1100 Pacific Ave, Santa Cruz. 831.469.4400

2400 Porter St, Soquel. 831.476.6260. Burgers, fries and shakes made with love.

435 Front St, Santa Cruz. 831.466.9990. Because kids like yelling “Opa!” too.

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Crow’s Nest

2218 E Cliff Dr, Santa Cruz. 831.476.4560

31 Municipal Wharf, Santa Cruz. 831.429.1223. No-frills dining on the wharf, with views of surfers and West Cliff Drive.

650 Municipal Wharf, Santa Cruz. 831.458.9393. Margaritas and Mexican fare on the upper level of the wharf.

Riva Fish House

31 Municipal Wharf, Santa Cruz. 831.429.1223

59 Municipal Wharf, Santa Cruz. 831.423.2180. Classic seafood with great views.

2218 East Cliff Dr, Santa Cruz. 831.476.4560. Award-winning calamari and fresh fish overlooking the harbor.

Soif

105 Walnut Ave, Santa Cruz. 831.423.2020

515 Cedar St, Santa Cruz. 831.425.5051. Tasty bites and designer cocktails in a plush setting.

328 Ingalls St, Santa Cruz. 831.425.6771. The smoked fingerling potatoes with aioli are known across town.

A longtime downtown favorite of artists and college kids, this coffeehouse in an old dentist’s office features original art on the walls and, outside, a sprawling deck. 418 Cedar St, Santa Cruz. 831.426.1775.

Innovative and inexpensive eatery offers a uniquely Santa Cruz take on Asian street food. The enclosed patio is heated. 1141 Soquel Ave, Santa Cruz. 831.426.5664.

Award-winning scone mixes, and now gourmet sandwiches too. 2125 Delaware Ave, Suite F, Santa Cruz. 831.423.5149.

Downtown store chock full of freshly roasted nuts, dried fruits and gourmet items. 104 Lincoln St, Santa Cruz. 831.431.6435.

Quirky, beloved vegetarian restaurant stays open late and wins high marks for its French fries and milkshakes. 145 Laurel St., Santa Cruz. 831.429.8505.

Popular downtown pizzeria has televisions, beer and a well-used heated patio. 710 Front St., Santa Cruz. 831.427.4444.

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Shopping Santa Cruz’s favorite places to shop

Bookshop Santa Cruz

1520 Pacific Ave, Santa Cruz. 831.423.0900

1475 41st Ave #G, Capitola. 831.462.4415. Well-stocked Eastside bookstore has a café and a strong visiting author program.

1117 Pacific Ave, Santa Cruz. 831.427.5100. New and used books fill downtown emporium to the rafters.

Downtown Wednesday Market

Weds 2:30-6:30pm at the corner of Cedar & Lincoln streets, Santa Cruz.

Sat 8am-noon year-round, Cabrillo College, 6500 Soquel Dr, Aptos. Sprawling Saturday morning market draws the bounty of the entire region.

Sat, 9am-1pm year-round, Western Dr. and Mission St, Santa Cruz. Westsiders adore their busy Saturday morning market.

Stripe

107 Walnut Ave., Santa Cruz. 831.421.9252.

1368 Pacific Ave, Santa Cruz. 831.423.8183. Locally made arts and crafts.

219 Mt. Hermon Rd, Scotts Valley. 831.430.9466. Carefully curated selection of gifts in Scotts Valley location.

SC41

2647 41st Ave., Soquel. 831.464.2228

925 41st Ave, Santa Cruz. 831.475.6802. Elegant contemporary designs.

107 Walnut Ave, Santa Cruz. 831.421.9252. Retro-whimsical, with an emphasis on mid-century home accents.

Streetlight Records

939 Pacific Ave, Santa Cruz. 831.421.9200

1117 Pacific Ave, Santa Cruz. 831.427.5100. Good selection of used vinyl and Cs.

320 Cedar St, Santa Cruz. 831.466.9027. Extensive collection of underground music.

Sockshop & Shoe Company

1515 Pacific Ave, Santa Cruz. 831.429.6101

1350 Pacific Ave, Santa Cruz. 831.423.3824; 7000 Soquel Dr #3, Aptos. 831.662.2730. Beloved downtown shoe store has prices that don’t hurt.

1017 Pacific Ave, Santa Cruz. 831.423.2700. Chuck Taylors in every color.

Pacific Trading Co.

1224 Pacific Ave, Santa Cruz. 831.423.3349. 504 Bay Ave, Capitola. 831.476.6109

107 Walnut Ave, Santa Cruz. 831.421.9252. Thoughtfully assembled, if small, collection of stylish clothes for men and women.

1601 41st Ave, Capitola. 831.462.3686. Upscale resale shop with designer labels on the racks.

Snappy vintage clothing, from classic bowling shirts to luscious cashmere coats. 821 Pacific Ave, Santa Cruz. 831.426.5414.

Spectacular art glass for the table. 110 Cooper St, Ste 100 F, Santa Cruz. 831.427.4260; 310 Harvest Dr, Watsonville. 831.761.2041 x 21.

Community-minded credit union has long track record of making small business loans to women and minorities. 324 Front St., Santa Cruz. 831.425.7708; 1428 Freedom Blvd, Watsonville. 831.786.1970.

Santa Cruz’s favorite camera store for years. 715 Soquel Ave, Santa Cruz. 831.425.1100; 2161 Delaware Ave, Santa Cruz. 831.475.6686; 2959 Park Ave, Soquel. 831.475.6090.

Whimsical recycled and handmade gifts and toys. 5011 Soquel Dr, Soquel. 831.464.3212

Stylish shop has extensive selection of mid- to high-end tights, hosiery and lingerie. 1517 Pacific Ave., Santa Cruz. 831.429.1940.

Full-service family-owned auto repair shop has a loyal following. 2335 Soquel Dr., Santa Cruz. 831.462.4436

Never be caught without an inkjet cartridge again. 1715 Mission St., Santa Cruz. 831.423.4030.

New Hondas and quality used cars of all makes. 3801 Soquel Dr., Soquel. 866.499.7995

Wide selection of jewelry styles and semi-precious stones. 106 Lincoln St, Santa Cruz. 831.460.9696

RejuvenationWhere Santa Cruzans go to relax and recuperate

Five Branches

200 7th Ave #15, Santa Cruz. 831.476.9424

21511 East Cliff Dr, Santa Cruz. 831.465.9088. Personalized approach to holistic health care includes elements of Western and Eastern medicine.

115 Maple St, Santa Cruz. 831.425.4691. Licensed acupuncturist also practices herbal medicine.

L’Atelier

114 Pearl Alley, Santa Cruz. 831.423.4247

1664 Soquel Dr #C, Santa Cruz. 831.464.8550. Certified green business uses natural skin care and hair products.

9051 Soquel Dr, Aptos. 831.662.1300. Inspires fierce devotion among its clientele.

Dream Inn

One Chaminade Ln, Santa Cruz. 831.475.5600. Epic views of the bay and a new spa.

One Seascape Resort Dr, Aptos. 800.929.7727. Luxurious resort with golf, tennis and beaching opportunities.

Well Within

417 Cedar St, Santa Cruz. 831.458.9355.

One Chaminade Ln, Santa Cruz. 831.475.5600. Mimosa champagne massages, sea enzyme facials, blueberry slimming scrub and wrap: the toughest part is choosing.

911 Capitola Ave, Capitola. 831.462.4422. Detoxifying body masks and a serious menu of facials.

Land of Medicine Buddha

5800 Prescott Rd, Soquel. 831.462.8383

445 Summit Rd, Watsonville. 408.846.4064. Weekend (or longer) yoga retreats in the redwoods with a view of the bay.

130 Walnut Ave, Santa Cruz. 831.359.0675. Yoga classes, massage therapy and nutritional consulting in an oasis of serenity.

Nourish

130 Walnut Ave, Santa Cruz. 831.429.9355

402 Ingalls St, Santa Cruz. 831.331.3955. Fifty classes a week in a new Westside studio.

428 Front St, Santa Cruz. 831.423.6719. Iyengar studio with some classes led by Kofi Busia, a student of Iyengar himself.

Family-owned pharmacy with large selection of orthopedic supplies and medical equipment. 1226 Soquel Ave., Santa Cruz. 831.423.2315

Santa Cruz’s favorite surfing dentist has a fiercely loyal following. 903 Cedar St., Santa Cruz. 831.423.3364.

Acupressure foot massage and body massage in a convenient Scotts Valley location. 266 Mt Hermon Rd Ste L, Scotts Valley. 831.515.8380.

A clean and pleasant place to get bronzed. 3555 Clares St., Capitola. 831.464.7985.

Respectful medical evaluations in a convenient location. 501 River St., Santa Cruz. 831.466.9551.

SOCKSHOP & SHOE CO.

sockshopandshoeco.com1515 Pacific Avenue

831.429.6101