scw fitness education · 2019-03-14 · scw fitness education mania® conventions partner with club...
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SCW Fitness Education MANIA® Conventions Partner with Club Industry to Help youBuild your Business and Career Club Industry has joined forces with SCW Fitness Education to run an exclusive Club Industry Busi-ness Summit at severn (7) MANIA® Fitness Professional Con-ventions throughout the USA in 2019 starting in Burlingame, CA on March 29, 2019.
The education sessions cover a wide range of topics including; marketing, technology, trends, sales, retention,
products, programming, social media, finance and leadership. 40+ hand-picked business sessions were carefully selected by 29 top industry professionals.
This premier event runs concurrent to the MANIA® Fitness Pro Conventions held in the same
location at the finest hotels. Attend the Club Industry Business Summit + California MANIA® for the bundle price of $229 when you use the discount code: SCW. That’s a sav-ings of $50. MANIA® is the largest and most widespread U.S. provider of continuing education for fitness instructors.
Take advantage of the leadership and business education opportunity that is provided at the Club Industry Business Summit. Three (3) full days of all the education, networking and tools you need to set yourself apart from the competition and move your business into a more profitable future.
March 29-31, 2019Hyatt Regency
San Francisco Airport1333 Bayshore HighwayBurlingame, CA 94010
scwfit.com/ClubCA
Early Bird PriceOnly $199
Discount Deadline Ends March 4
www.scwfit.com/ClubCA
Providing ProvenBusiness Methods All In One Summit! Join us for a unique opportunity to learn from other professionals. Share insights, goals and challenges for a successful career in fitness. This is the MOST affordable way to learn from other fitness business pros & presenters ALL IN ONE PLACE!
4 | www.scwfit.com/mania4 | www.scwfit.com/mania
More Than Just A Fitness Business Summit!
CLUB INDUSTRY BUSINESS SUMMIT IS ThE pLaCE whERE ThE fITNESS CoMMUNITY goES To BE INSpIRED, gET REChaRgED aND LEaRN! Club Industry Business Summit is affordable
and is perfectly suited for both the budding exercise professional to the seasoned fitness veteran. Rub elbows with your favorite presenters (local & international), shop the Expo, and celebrate being part of a greater health and wellness community. It’s a shot of adrenaline to really boost your fitness career that lasts the full year through!
Work While You Learn & Save!
BE paRT of ThE STaff aSSISTaNT CREw SaVE MoNEY & EaRN Up To 24 CECs/CEUs! Become part of the Staff Assistant Team for only $99! Our SCW Staff are leaders who go behind the scenes to make this amazing educational experience happen. Mingle with
presenters, network with like-minded assistants, and join the ranks of the SCW Office Team to MAKE A DIFFERENCE!! For further details or to register, please visit www.scwfit.com/staff or contact Denise Johnston at [email protected] or 678-901-9642 or our office at 847-562-4020.
waTCh foR TEXT MESSagE UpDaTESSCW will send text messages regarding updates and discounts, so watch your cell phones!
REgISTER oNLINE & SaVERegister Online at www.scwfit.com/ClubCA. It’s fast, easy, safe, and secure. Pay by Visa, MasterCard, or Discover. A $4 convenience
processing fee applies to each registration. Questions? Email [email protected] or call 847-562-4020.
Summit Hotel Location Hyatt Regency San Francisco Airport 1333 Bayshore HighwayBurlingame, CA 94010800-233-1234 (Reservations only)650-347-1234
ROOM RATE $159 (regularly $320 a night) does not include taxes. Single to Quad occupancy.
HOTEL ROOM DISCOUNT DEADLINE: MARCH 11, 2019
AIRPORT TRANSPORTATIONThe Hyatt Regency complimentary shuttle runs every 10-15 minutes. From SFO, take your luggage to the Departures Level center island and look for the area marked “Hotel Shuttle.” The shuttle bus is marked “Hyatt Regency and Marriott.” For arrivals and departures between 12:00 a.m. and 4:46 a.m., free shuttles pick up guests every 30 minutes. The shuttle runs 24 hours to and from San Francisco International Airport (SFO).PARKINGSelf Parking is $10 with validation. Valet parking available for $35. No in and out privileges.**SCW is not responsible for changes in parking arrangements .**
www.scwfit.com/ClubCAwww.scwfit.com/ClubCA
REgISTRaTIoN hoURSThursday, March 28: Friday, March 29: Saturday, March 30: Sunday, March 31:
EXpo SET Up:Thursday, March 28: EXpo hoURS: Thursday, March 28: Friday, March 29: Saturday, March 30:
Sunday, March 31:
Club Industry Business Summit Offers 24 CECs/CEUs
CLUB INDUSTRY BUSINESS SUMMIT wILL SUppLY YoU wITh Up To 24 CoNTINU-INg EDUCaTIoN CREDITS/UNITS DURINg ThE 3-DaY CoNVENTIoN SCW, AFAA, ACE, NASM, NFTP, AEA, ACSM
and other providers accept Club Industry Business Sum-mit CECs/CEUs. We are happy to help you secure other CEUs! We are committed to excellence and utilizes only presenters that are at the top of their field. Check with your individual certification organization to determine the exact number of CECs/CEUs required for credential maintenance. All courses are subject to CEC/CEU ap-proval by your corresponding educational organization.
2019 pRESENTERS of ThE YEaR awaRD!VOTE for your Favorite Presenters & Programs at www.scwfit.com/AWARDS. One nominee per category will be honored per event. All voters receive the one-time use of a $50
AWARD off the 2020 SCW event of their choice!
oNE EXCELLENT EXpo!You’re going to love the great deals on fitness equipment, exercise videos, activewear, music, nutrition, fitness resource books, shoes and On-line Certifications. The EXPO is FREE and open to
the public! Invite your members and staff!
paRTNER wITh “ThE BEST” SpoNSoR / EXhIBIT / aDVERTISE Reach 8,500 Fitness Professionals in face-to-face contact and another 100,000 virtually, plus another 200,000 through SCW social
media. All our event sites are held at Non-Union Hotels. Our attendees will use your products, try your program(s) and experience your offerings! Host activity sessions, receive a premier Expo booth (including table, chairs, carpet, etc.), provide inserts for the Welcome Bag, publish Articles with Ads in our Newsletter, promote your business through our SCW Quarterly Fitness Guides (www.scwfit.com/newyearsguide) and receive Discount Coupons in our Emails. Visit www.scwfit.com/PARTNER, email [email protected] or call our Partner/Sponsor Director, Will Harris at 847-562-4020.
DowNLoaDaBLE oUTLINES oNLINEDownload & Print BEFORE you come to the event! Outlines are NOT provided onsite. To download your outlines, go to scwfit.com/OUTLINES. The outlines will remain online 30
days after the close of the event making it easier for you to retain this important information.
SCw woMEN’S LEaDERShIp SUMMITFuel your fire and advance your career in this innovative and inspiring full-day lead-ership and business summit. Both experi-enced and novice owners and instructors
alike explore proven strategies and successful practices for professional advancement, program profitability, club success and personal fulfillment. Visit scwfit.com/dc/womens-summit or apply for a scholarship at www.scwfit.com/scudder.
SpECIaL oLYMpICS ChaRITY RaffLE friday, 5:00pm - 6:45pm (Expo area)Join SCW at our Reception and Charity Raffle for fabulous fitness equipment and resources donated by our generous
exhibitors and sponsors. Proceeds support Special Olympics, which provides year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with in-tellectual disabilities. Visit www.specialolympics.org
..................................................6:00am - 6:30pm
........................................................6:00am - 7:00pm...................................................6:00am - 7:45pm
......................................................6:30am - 1:30pm
................................................12:00pm - 5:00pm
..................................................5:00pm - 7:00pm........................................................8:45am - 2:30pm
.................................................... (Charity Auction) 5:00pm - 6:45 pm...................................................8:15am - 3:30pm
....................................................................................6:00pm - 7:00pm..................(Closeout Shopping) 10:00am - 1:30pm
www.scwfit.com/ClubCA
The Business of Fitness
Murphy-Madden
Podcasting101: Create
Your PlatformConti
Powerful Difference,Little Effort
Blakely
Fitness Business Trends For 2019
Kooperman
Program Design for Older Adults
Linkul
Marketing to Women
in MidlifeAtkinson
Expansion War Stories: Lessons
LearnedMcKay
Session 1
Growing a Global BrandStrougo & Von
Frohlich Session 1
Revenue, Retention and
ReferralsBlakely
Session 2Insurance
for Studios, Instructors &
TrainersUrmston-Lowe
Marketing Strategies for
Personal Trainers Nutting
The Smartest in the Room
McKay
Hows & Whys of In-Club Education
Appel & Lewis-McCormick
2018 Global Fitness Trends
Williamson
Fitness Presenting -
The Next StepLayne
State of The Industry AddressIrene Lewis-McCormick, MS, CSCS, Pete McCall, MS,
Melissa Layne, Tricia Murphy-Madden
Outbound-Sales AccelerationHinderberger
Social MediaStrategies
Atkinson
Introversion is PowerLayne
Keynote Address:How to Thrive, Not Just Survive,
in the Fitness IndustryDoris Thews
Female Leadership: Personal & Professional
K. Roberts, Lewis-McCormick & Murphy-
Madden
Advertise Like Goliath on a
David BudgetArce
Brand Bootcamp-Guide to a
Healthy ClubWilliamson
Build a Dream Team or Perish
McKaySession 1
Strategically Price & Sell Your
ServicesNutting
Session 1
Making the Most of the Millennial
MarketMurphy-Madden
Session 2
Wake Up +Engage
Hinderberger
Referral Generation...Not Lead Generation
Linkul
10 Steps to Launching Successful Programs
Murphy-Madden
Drive the Experience
Robinson
3 Strategies to Scale Your
BusinessKetchum
The Business of Personal
Training K. Roberts
Scaling QualityVallely & Kristof
Attract Your Ideal Client
Ketchum
Agile Approach to Product
DevelopmentBettendorf
From Fitness Enthusiast to Fit ProGraham
Does Size Really Matter
Barrera
Build Your Dream Studio
Selman
The Power of Online Training
Mohan
Surefile Sales SystemsKetchum
Video Marketing To Beat The Competition
Barrera
Hit Your Studio’s Profit Goals
Selman
User-Experience Customer
Service DesignBettendorf
Focused On Fitness Business Solutions
For DetailedCourse Descriptions:
www.scwfit.com/ClubCA
Frid
ay, M
arch
29
Satu
rday
, Mar
ch 3
0Su
nday
, Mar
ch 3
1
7:30am - 9:00am
10:00am - 11:30am
11:45am -1:15pm
4:00pm - 5:30pm
6:30pm - 7:30pm
2:15pm - 3:45pm
March 29-31 • San Francisco
7:00am - 8:30am
11:00am -12:30pm
1:30pm -3:00pm
3:15pm - 4:45pm
5:00pm - 6:30pm
9:30am - 10:45am
7:00pm - 8:30am
8:45am - 10:15am
11:15am - 12:45am
1:00pm - 2:30pm
44 Club Industry Business seminars led by 25 hand-picked elite fitness experts converge at the spectacular Hyatt Regency San Francisco Aiport Hotel March 29-31, 2019. Owners, Directors and Managers take advantage of 3 days of business sessions laser-focused on:
Retention
Membership
Programming
Finance
Leadership
Social Media
Marketing
Technology
Fitness Trends
Sales
Club Industry Business Summit Sessions
FRIDAY, MARCH 29Session 1 — 7:30am-9:00amThE BUSINESS of fITNESSwith Tricia Murphy-MaddenLearn how to represent yourself in negotiations with confidence knowing you will be compensated at a rate that matches your expertise. Take away 5 easy steps for growing your value through social media and in turn building a brand that the industry wants to be affiliated with. FR1 Room P
poDCaSTINg 101: CREaTE YoUR pLaTfoRMwith Christine ContiNo platform? No problem! Make your voice heard through your very own podcast! Learn how to create a successful podcast, grow your business, earn extra income, attain sponsors, and more! FR1 Room Q
aSSESSMENTS ThaT REVoLUTIoNIZE YoUR BUSINESSwith Michelle BlakelyLearn the systems that deliver a better service for your clients, higher job satisfaction and clearer communication regarding the Assessment/Reassessment process. Walk through inexpensive, powerful habits teams and practitioners can implement to drastically increase revenue and improve service. Let’s streamline our efforts, reduce conflicts and significantly improve satisfaction and income.FR1 Room R
Session 2 — 10:00am-11:30amfITNESS BUSINESS TRENDS foR 2019with Sara Kooperman, JDThis entertaining presentation examines the fitness fads, exercise trends, and the direction that our clients wish us to pursue. Customer experience, programming options and technological advancements are put under a microscope of best practices. To unlock our potential, we will inspect implementation, experimentation and systematization of exercise execution, and review the predictions from IHRSA, ACSM, Club-Intel and SHAPE Magazine. Join Sara Kooperman, an Industry Icon, for this engaging and illuminating presentation guaranteed to leave you excited about our fitness future. FR2 Room P
pRogRaM DESIgN foR oLDER aDULTSwith Robert LinkulThis session will teach you how to create business model and program design blue-print specifically to training the older adult. Robert will show you how to develop a consistent product and style of programming that is replicable by you and/or your entire staff. FR2 Room Q
MaRKETINg To woMEN IN MIDLIfEwith Debra atkinsonThey don’t think they’re “old.” They don’t want to get hurt. They are looking for answers to longevity and still want to look good in their jeans. Learn what the over 50 market wants, and what they need, so you can get them, keep them, and they’ll tell all their friends.FR2 Room R
Session 3 — 11:45am-1:15pmLunchtime Session 1(IF YOU CHOOSE THIS SESSION, THEN 1:15PM − 2:15PM WILL BE YOUR EXPO AND LUNCH BREAK)
EXpaNSIoN waY SToRIES: LESSoNS LEaRNEDwith gavin McKayThe results of the decisions you make in opening your follow-on locations will either be tragic or magic. Be prepared by learning the hypercritical factors including: demographics, competition, leases, staffing, managing, and more. Hear a seasoned entrepreneur’s roller coaster experience in expanding a fitness studio company. FR3 Room P
gRowINg a gLoBaL BRaNDwith Debra frolichLearn how to get ideas off the ground using the 3 Ps: People Process and Product. From the people needed for the concept: clientele to teams to the processes they adopt to bring a unique brand into a crowded fitness marketplace. Finally, see how to distinguish a product to fill a white space in the group/ boutique fitness market. FR3 Room Q
Session 3 — 12:30am-2:00pmLunchtime Session 1(IF YOU CHOOSE THIS SESSION, THEN 11:30PM − 12:30PM WILL BE YOUR EXPO AND LUNCH BREAK)
REVENUE, RETENTIoN aND REfERRaL SECRETSwith Michele BlakelyIncrease income, improve retention of existing personal training clients and ensure the rate of quality leads by understanding the power of revenue, retention and referrals. Real solutions and practical take-a-ways are paramount. Capitalize on simple business insights to improve your balance sheet and enjoy time to love your business again. FR3 Room R
Session 4 — 2:15pm – 3:45pmINSURaNCE foR STUDIoS, INSTRUCToRS & TRaINERSwith Jennifer Urmston-LoweFitness instructors, personal trainers and fitness studio owners alike need to attend this session to understand what insurance coverage they need as they grow their businesses. Today’s legal environment is challenging for all fitness professionals. It is important to learn more about the types of insurance coverage that is needed to protect an individual and a studio. FR4 Room P
MaRKETINg STRaTEgIES foR pERSoNaL TRaINERSwith Mark NuttingStrategic pricing and packaging coupled with an authentic, comfortable sales process is critical to the survival and longevity of your business. Learn how to package, price and sell your services to optimize your business, maximize your profit, and reap the rewards of owning a successful business. FR4 Room Q
ThE SMaRTEST IN ThE RooMwith gavin McKayEven with group consensus, decisions can only be as good as the information presented. The fitness industry isn’t known for attracting quant types, so we suffer from a lack of numbers backed decision making. Performing quantitative analysis will distinguish you among peers so come learn the essentials with fitness examples. FR4 Room R
Session 5 — 4:00pm-5:30pmhowS aND whYS of IN-CLUB EDUCaTIoNwith abbie appel & Irene Lewis-McCormickStay ahead of trends with in-house education. Hosting fitness certifications and courses at your own facility is a cost-effective way to update yourself and your staff with cutting-edge programs, science and new technology. Programming is at the heart of every club and your #1 way to retain staff and grow membership. FR5 Room P
2018 gLoBaL fITNESS TRENDS – whaT’S aLL ThE RagE?with Mark williamsonLearn the hottest fitness industry trends from ClubIntel’s recent study on operator’s adoption of over 100 practices. ClubIntel’s study tracks behaviors of approximately 1400 operators representing 19,000+ facilities worldwide to expose the trends impacting today’s business environment. This session can directly impact how you plan for your club’s future. FR5 Room Q
fITNESS pRESENTINg – ThE NEXT STEpwith Melissa Layne, MEdHere you are – looking through the convention brochure, imagining the workshops you would like to present to the rest of the fitness industry. How do you get your foot in the door, taking the step from instructor extraordinaire to a fitness presenter? If taking your career to the next level includes presenting, this is the workshop for you. FR5 Room R
Session 6 — 6:30pm-7:30pmSTaTE of ThE INDUSTRY aDDRESS – paNEL DISCUSSIoNwith Irene Lewis-McCormick, MS, CSCS, pete McCall, MS, Melissa Layne, Tricia Murphy-MaddenMeet with industry experts regarding the future of group fitness, personal training, nutrition and club operations as they discuss where our industry is now, the challenges we are facing in today’s market, and where our future lies. Questions will be asked to the group to stimulate unified answers and differing opinions. An open forum will follow where you can address the experts and hear first-hand the best practices that exist today. THIS SESSION IS OPEN TO THE PUBLIC, AND THERE WILL BE FREE REFRESHMENTS! FR6 Room P
SATURDAY, MARCH 30Session 1 — 7:00am – 8:30amoUTBoUND-SaLES aCCELERaTIoNwith Eric hinderbergerThis intensive will focus on keeping the pipeline full of high-value prospects. Expect to leave with the secrets, techniques, and skills for prospecting by phone, email, social, and even text! SA1 Room P
SoCIaL MEDIa STRaTEgIESwith Debra atkinsonMost fitness professionals either roll their eyes or rave about likes and fans when it comes to social media. Post with purpose and personality for customers you love and love you. It’s art, science, and there’s the never forgetting your job is to be human on all platforms. SA1 Room Q
INTRoVERSIoN IS powERwith Melissa Layne, MEdOur fitness culture is geared toward the extrovert personality type with constant member interaction, chatter during class breaks and being the center of attention. As a fitness manager, where do you position your strong experienced introverts so that they too can thrive in this industry? This session will give you a blueprint to take advantage of the hidden strengths of the introverts on your team. SA1 Room R
Session 2 — 9:30am-10:45amKEYNoTE: how To ThRIVE, NoT JUST SURVIVE, IN ThE fITNESS INDUSTRYwith Doris ThewsWhat does it take to build a strong foundation & endure long term as a Fitness Professional? One word… Reputation. Doris Thews 30+ Years Fitness Industry expert will share with you tips and tools to develop, evolve and sustain a solid brand image and build R.E.S.P.E.C.T in today’s competitive Fitness landscape.SA2 Room A
Session 3 — 11:00am – 12:30pmfEMaLE LEaDERShIp: pERSoNaL & pRofESSIoNaLwith Tricia Murphy-Madden, Keli Roberts, Irene Lewis-McCormick, MS, CSCSExplore the very personal success stories of some of the most successful women in the fitness industry. Discover the secrets on how to overcome challenges, engage opportunities and demand success. Wander down the road to professional fulfillment, using confidence, competition, and character. Let these visionary industry icons empower you to make game-changing decisions. SA3 Room P
aDVERTISE LIKE goLIaTh oN a DaVID BUDgETwith Mike arceMike Arce has worked with 1,000+ fitness studios worldwide and in this interactive session, Mike will simplify the strategies used by advertising giants. You’ll learn how to easily implement these strategies into your studio to separate yourself from competition and establish your company as a giant in your own community. SA3 Room Q
www.scwfit.com/ClubCA
BRaND BooTCaMp – YoUR gUIDE To BUILDINg a hEaLThY BRaNDwith Mark williamsonFew fitness club owners are aware of their brand presence and how it’s doing. However, doing that is critical for your sales and marketing efforts to work, and your business as a whole to thrive. With this workshop, discover the foundations of building a killer brand and how to communicate your unique and differentiated story – a true competitive advantage. (LECTURE)SA3 Room R
Session 4 — 12:45pm – 2:15pmLunchtime Session 1(IF YOU CHOOSE THIS SESSION, THEN 2:15PM − 3:15PM WILL BE YOUR EXPO AND LUNCH BREAK)
BUILD a DREaM TEaM oR pERIShwith gavin McKayIn a service industry, staff have many touch points and influence on your image, so hiring and training are critical. What are the tough cuts you need to make now? How 1-2 smart additions drive revenues. How to craft an effective training program that sets the culture and standards. SA4 Room P
STRaTEgICaLLY pRICE & SELL YoUR SERVICESwith Mark NuttingStrategic pricing and packaging coupled with an authentic, comfortable sales process is critical to the survival and longevity of your business. Learn how to package, price and sell your services to optimize your business, maximize your profit, and reap the rewards of owning a successful business. (LECTURE)SA4 Room Q
Session 4 — 12:45pm – 2:15pmLunchtime Session 2(IF YOU CHOOSE THIS SESSION, THEN 12:30PM − 1:30PM WILL BE YOUR EXPO AND LUNCH BREAK)
MaKINg ThE MoST of ThE MILLENNIaL MaRKETwith Tricia Murphy MaddenWhether you are large multi-purpose facility or a small specialty studio you need this segment of the market to not only join or attend your workout regularly you need them to engage with your business in all forms of social media. Understanding what motivates the millennial market to spend their expendable income and engage with your services will change the trajectory of your business and hopeful create a footprint for your business in this market which values fitness and the financial investment in the outcomes of wellness. SA4 Room R
Session 5 — 3:15pm – 4:45pmwaKE Up + ENgagEwith Eric hinderbergerSTUDY: your existing club onboarding process NAVIGATE: the clubs current program offerings IDENTIFY: where your members behavior changed. ENGAGE: with your staff and sleeping membership base CONNECT: the dots! SA5 Room P
REfERRaL gENERaTIoN… NoT LEaD gENERaTIoNwith Robert LinkulThis session will introduce the idea of creating “referral generation” events at your facility that will bring new potential clients to your business with the opportunity to experience your services and culture. Long term clients “invest” in high quality experiences, they don’t “bottom bargain shop” based on price. SA5 Room Q
10 STEpS To LaUNChINg SUCCESSfUL pRogRaMSwith Tricia Murphy MaddenMost program managers have faced the challenge of launching new formats and classes for their members. Whether you plan to start a small group training program or a launch a schedule full of specialty classes this session is for you! We’ve taken the guesswork out and will address the most common road blocks to instituting new programs. Walk away with helpful marketing tools that are sure to attract participants from day one!SA5 Room R
Session 6 — 5:00pm – 6:30pmBEaT ThE CoMpETITIoN wITh BoXINgwith Steve feinbergExplore cost-effective ways to add Boxing group classes, small group sessions and personal training to your club to grow your membership. Explore staff certifications and training, product purchasing and financing options, Address program design, equipment maintenance and management as well as room set-up and safety. SA6 Room P
3 STRaTEgIES To SCaLE YoUR BUSINESSwith Ryan KetchumStruggling to grow your gym, studio or personal training business? Discover how to build a marketing plan focused on your unique strengths that also allows you to attract your Ideal Client. Develop your action plan to get more clients while eliminating the guesswork from your marketing. SA6 Room Q
ThE BUSINESS of pERSoNaL TRaININgwith Keli RobertsTrainers who know how to structure and develop a business plan often stand out as the most successful. Examine how to develop a plan with marketing and retention building strategies that guarantee referrals. There’s more to personal training than training! Learn to build a solid infrastructure for your business and be your own boss!SA6 Room R
SUNDAY, MARCH 31Session 1 — 7:00am – 8:30am SCaLINg QUaLITYwith Lee Vallely & Elisabeth KristofAre you building a job to go to work or building a business that works for you? Freedom and growth require measurable systems founded in key success
factors. Learn to differentiate your business, define your business voice and identify your key success factors to build replicable systems for organizational growth.SU1 Room P
aTTRaCT YoUR IDEaL CLIENTwith Ryan KetchumStruggling to grow your gym, studio or personal training business? Discover how to build a marketing plan focused on your unique strengths that also allows you to attract your Ideal Client. Develop your action plan to get more clients while eliminating the guesswork from your marketing. SU1 Room Q
agILE appRoaCh To pRoDUCT DEVELopMENT with Brian Bettendorf, MSM, MSAgile methodology is an approach designed to reduce risk and uncertainty that was originally embraced by software based products but applies to product and program development. Learn the key concepts of Agile and how you can apply within your organization. SU1 Room R
Session 2 — 8:45am-10:15amfRoM fITNESS ENThUSIaST To fIT pRowith Jasmine grahamKeeping up with your schedule, clients, marketing and CEC’s while carving out time for self-care can be a BEAST. We will break down the fundamentals of “bossing up” as a fitness professional by first seeing yourself as a brand whether self employed or not and cultivating your brand through marketing, financial planning and instinct. SU2 Room P
DoES SIZE REaLLY MaTTERwith Ivan BarreraDo you think you need to have a large fitness studio to be successful? Think again! Join Ivan as he will highlight the foundation for success in a 1,900 square foot studio. He will share how he attracts ideal clients and makes them a part of his tribe for life. SU2 Room Q
BUILD YoUR DREaM STUDIowith ashley SelmanAre you thinking of opening your own studio or expanding an existing one? Are you confident that you have the skills it takes to be successful? With an 81% failure rate of fitness studios in their first 2 years, there is a huge disconnect between trainers who WANT to open their own studio and trainers who are actually PREPARED. To bridge this gap, Ashley has developed the ‘Build Your Dream Studio’ program to help trainers develop the skills that come with studio ownership. SU2 Room R
Session 3 — 11:15am – 12:45pmThE powER of oNLINE TRaININgwith Sharad MohanCreating a welcoming and efficient front desk requires more than just great personalities. After this workshop you will be able to recruit, organize, create efficiency and advance customer rapport building to the next level for your reception staff. SU3 Room O
SUREfIRE SaLES SYSTEMSwith Ryan KetchumHate the idea of selling? Discover a simple system to increase your sales designed specifically for fitness professionals. By following this easy 4 step process you can relax and focus on helping the client find the best solution for them without any high-pressure closing tactics or sneaky sales tricks.SU3 Room Q
VIDEo MaRKETINg To BEaT ThE CoMpETITIoNwith Ivan BarreraThe fitness industry is a saturated market, which means that you need to stand out! Video is your best friend when it comes to positioning yourself as the authority in your community and getting potential customers to know, love & trust you. Learn inexpensive and powerful tools to lift you above the competition. SU3 Room R
Session 4 — 1:00pm – 2:30pmfIND ThE fITwith Dr. glenn RunnallsCompany culture is about more than machines and programming–it also about RAP (recurring activity patterns). High level trainers, managers, and owners will learn how to use RAPs to move beyond mission and vision to help energize the culture in ways that motivate success and foster personal and organizational resilience. SU4 Room P
hIT YoUR STUDIo’S pRofIT goaLSwith ashley SelmanMost fitness professionals don’t get into business for the passion of numbers. By truly understanding your numbers, you will find answers to all of your questions, and more! In this session, you will think about your numbers in a way you never have before, and walk away with a specific plan of action that will move you towards your ultimate business success. SU4 Room Q
USER-EXpERIENCE CUSToMER SERVICE DESIgNwith Brian Bettendorf, MSM, MSYour customers have many behavioral touchpoints in their interaction with you and your company. Examine how those touchpoints can be evaluated and better designed to enhance their brand experience. SU4 Room R
March 29-31, 2019Hyatt Regency
San Francisco Airport1333 Bayshore HighwayBurlingame, CA 94010
scwfit.com/ClubCA
Early Bird PriceOnly $199
Discount Deadline Ends March 4
THURSDAY MARCH 28PRE-CON WORKSHOPS
HIGH Fitness Instructor Training
Nelson & Zenith8:30am-5:00pm
SCW Group Exercise Certification
Howard8:00am-5:00pm
p. 7
SCW Personal Training
CertificationRoberts
8:00am-5:00pm
SCW Pilates Matwork
CertificationAppel
8:00am-5:00pmp. 7
SCW Active Aging Certification
Layne9:00am-5:00pm
p. 7
SCW Yoga I Certification
Manuel Velazquez8:00am-5:00pm
p. 7
SCW Foam Rolling Certification
Lewis-McCormick 9:00am-3:00pm
p. 7
Barre Above® - Powered by Savvier
Fitness® Murphy-Madden9:00am-5:00pm
Zumba® Basic Skills Level 1 Instructor
TrainingSmith
8:00am-5:00pmp. 9
SCW Meditation Certification
Rockit5:30pm-9:30pm
p. 8
SCW Active Aging Nutrition
Certification Silverman
5:30pm-9:30pmp. 7
SCW Yoga II Certification
Manuel Velazquez5:30pm-9:30pm
ThU
RS. M
aRC
h 2
8
FR17:30am-9:00am
Pulling for Power, Program 003™
SGT Ken® p. 10
RumbleRoller® Group Exercise
FlowBettendorf
p. 10
Power Up!McCallp. 10
POUND® - Sweat. Sculpt. Rock.
Chang Radosevichp. 10
Loaded Transfer for Older Adults
Linkulp. 10
Spine-Focused,Self-Myofascial
ReleaseKhodabakhshian
p. 10
Barre FightWartenberg
p. 10
LaBlast® - Dance Fitness:
A True HIIT! Van Amstel
p. 10
Schwinn®: How to WOW!
Thomsonp. 11
FR210:00am-11:30am
Functional Abs: Core Strong!
Velazquezp. 11
Secrets, Shortcuts and Hack
McCallp. 11
Training by the NumbersGavigan
p. 11
ProgrammingFoundations For
The Obese Population
Thomson p. 11
“I WIsh I Knew Before..”
Rockitp. 11
Prevention & Recovery
through Muscle Stimulation
Feinberg p. 11
Barre Moves - Update Your
ChoreographyMurphy-Madden
p. 12
HIGH Fitness: Aerobics is Back!Nelson & Zenith
p. 12
Schwinn®: Rhythm Done
RightAppelp. 12
FR3SESSION 111:45am-1:15pm
From the Ground Up!
VelazquezSession 1
p. 12
Fitness Bootcamps for the
MassesNutting
Session 1 p. 12
Core Stability Ball TrainingBowen
Session 2p. 13
Core to Soar!Rockit
Session 1p. 12
The Science of Aging Gracefully
McCallSession 2
p. 13
Pilates Revamped - Inspired by
Flex DiscAppel Session 2
p. 13
Grace And Flow K. RobertsSession 1
p. 12
Zumba® Cardio Blast
SmithSession 2
p. 13
Schwinn®: SchwINTENSITY
J. ScottSession 2
p. 14
FR42:15pm-3:45pm
The EPOCalypse WaterRower®
Power Workout™ Lewis-McCormick
p. 14
Shift - Don’t LiftM. Mylrea
p. 14
Double the Fun! Double the
Results!Erickson
p. 14
Les Mills GRIT™: Cardio & HIIT
Jacquesp. 14
Yoga for the Young at Heart:
ChairKooperman
p. 14
More ChiFor MeHaanp. 14
Let the Beat DropMurphy-Madden
p. 14
Country Fusion® Mooney
p. 15
Schwinn®: Master the
MomentThewsp. 15
FR54:00pm-5:30pm
Mandatory Teamwork
Gaviganp. 15
SL@T - Strengthen, Lengthen & Tone
Howardp. 15
Performance Training forCompetition
Feinbergp. 15
Kinetisense®: Advanced Functional
Movement Training Sauls p. 15
Active Aging: No Place Like Foam
Koopermanp. 15
PortDeBras™Annenko
p. 20
Barre TabWartenberg
p. 20
ALLEGRO~Zahnnp. 20
Schwinn®: Music & SO MUCH
MORE!J. Scottp. 20
FR6 EVENING SESSIONS6:30pm-7:30pm
MANIA® Dance-Off!Country Fusion®,
HIGH Fitness, LaBlast®, POUND®
& ZUMBA® p. 21
SA17:00am-8:30am
Crew Conditioning, Program 002™
SGT Ken®p. 21
Hinge Progressions - Build Stronger
HipsLinkul p. 21
Training the Female Core
K. Robertsp. 21
Keep It Simple &
SmartThomson
p. 21
Strength Trainng for Longevity &
VitalityKooperman
p. 21
Mat to the MaxAppelp. 21
Tower of PowerMurphy-Madden
p. 21
HIGH Fitness: Aerobics is Back!Nelson & Zenith
p. 21
Schwinn®: Prime Design
Veterip. 21
SA2 KEYNOTE & AWARDS 9:30am-10:45am
SA311:00am-12:30pm
Strong by Zumba® Wu Hall
p. 22
HIIT: Quantity or
Quality?Thomson
p. 22
Workouts That Work
McCallp. 22
The Next Generation of
POUND®Opperman
p. 22
Marketing to the 65+ Population
Kellyp. 22
Cardio Yoga™Kraussp. 23
Barre With a TwistAppelp. 23
LaBlast® - Yes, Ballroom Is HIIT!
Van Amstelp. 23
Schwinn®: Ride and Row
J. Scottp. 23
SA4SESSION 112:45pm-2:15pm
Extreme Chaos Meets Fluid StrengthErickson & M. Mylrea
Session 1p. 24
Top2BottomBootcamp
HowardSession 2
p. 24
The Value of Bodyweight
TrainingBowen
Session 1 p. 24
Kinetisense®: Functional Movement
AssessmentsSauls Session 2
p. 24
Face it Together:Facial Exercise
ProgramConti
Session 2 p. 25
Conscious Movement &
Functional YogaVelazquez
Session 1 p. 24
Barre NecessitiesAppel
Session 2p. 25
Country Fusion® Workshop MooneySession 1
p. 24
Schwinn®: Take it to the MAX
K. RobertsSession 1
p. 24
SA53:15pm-4:45pm
Strength in the Storm™ SGT Ken®
p. 25
TOP to BOTTOM – Inspired by Flex
DiscErickson
p. 25
Training the Active Aging
Female ClientK. Roberts
p. 25
Speedball CoreFeinberg
p. 25
Qi Gong On a Song
Haanp. 25
Yoga on SpeedKraussp. 25
Barre Concepts: From HIIT to LIITLewis-McCormick
p. 25
HIGH Fitness: Aerobics is Back!Nelson & Zenith
p. 25
Schwinn®: Step into
Your ShineM. Mylrea
p. 26
SA65:00pm-6:30pm
Extreme HIIT Chaos
Erickson & M. Mylreap. 26
Parkour - Youth Sports Alternatives
Nuttingp. 26
Movement MattersMcCallp. 26
AAA - Abbs at All
AnglesAppelp. 26
Functional FluidFitness forLongevity!
Contip. 26
RumbleRoller: Roll Better, Roll Less
Bettendorfp. 26
Balletone - The Non-Dancer
WorkoutK. Scott
p. 27
Weigh2DanceLauriap. 27
Schwinn®: Balancing Act - Cycling FusionThomson p. 27
SA7 EVENING SESSIONS6:45pm-7:45pm
MANIA® Rest and Recovery
with Namirsa & RumbleRoller
p. 28
Recovery Through Meditation
Rockitp. 28
SU17:00am-8:30am
HIT the WallRockitp. 28
BODYATTACK® WorkoutJacques
p. 28
Lower Extremity Training -
Female ClientRoberts
p. 28
Every Body Fights -
Boxing PTBowenp. 28
Country Fusion® For Active Agers
Mooneyp. 28
Resistance Yoga
Howardp. 28
Schwinn®:Let the
Music PlayM. Mylrea
p. 28
SU2 8:45am-10:15am
The Ladder Approach to
Program DesignMullins
p. 29
Quick & Dirty 30Lewis-McCormick
p. 29
Basics of Personal Training
ProgrammingGavigan
p. 29
Speedball For Personal Trainers
Feinbergp. 29
Seniors 65+: The Untapped Market
Kellyp. 29
Rolling With Mindfulness
& BreathworkBettendorf
p. 29
Schwinn®: R&R -
Ride & RestoreK. Roberts
p. 29
SU311:15am-12:45pm
Lift Off!Howard
p. 29
From Burnoutto Boost!
Haanp. 30
Developing Elite Fitness Experiences
Mullinsp. 30
Simple & Smart Personal Training
Feinbergp. 30
Multi-Generational
FitnessWartenberg
p. 30
Pilates Progressive
Annenkop. 30
SU41:00pm-2:30pm
Fit By NumbersGavigan
p. 30
Lower Body BlasterHoward
p. 30
Rockit Strength®: Hard Core/Peace Core
Rockitp. 30
Redefine Functional
Training- Redefine Yourself
Mullins p. 30
Laughter YogaPowellp. 30
Whose Back? Your Back!
Haanp. 30
FR3SESSION 212:30pm-2:00pm
SA4SESSION 21:30pm-3:00pm
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CALIFORNIA MANIA SCHEDULE-At-A-gLANCE®
aGROUP
EXERCISE
BHIIT / FUNCTIONAL
TRAINING
CPERSONAL TRAINING
DPERSONAL TRAINING
EACTIVE AGING /
WELLNESS
fMINDBODY /
RECOVERY
gBARRE
hDANCE /
AEROBICS
ISCHWINN CYCLING
Schwinn®: Indoor Cycling
Instructor Certification
J. Scott & Thews7:00am-5:00pm
SCW Aquatic Exercise
Certification 9:00am-6:00pm
Howard p. 7
SCW Corrective Exercises & Coaching
Techniques Certification
Comana 9:00am-5:00pm
SCW Aqua Barre Certification
9:00am-4:00pm Wartenberg
p. 7
One Day to Wellness
CertificationB. & M. Mylrea8:00am-5:00pm
p. 9
SCW Core Training Workshop
McCall1:00pm-5:00pm
p. 8
SCW Boxing Certification
Feinberg 9:00am-5:00pm
p. 7
StairMaster® HIIT- Cardio Training
SolutionsMcCall
8:00am-12:00pmp. 8
Country Fusion® Star Instructor
CertificationMooney
9:00am-5:00pmp. 9
SCW Women’s Leadership SummitKooperman, Thews
& Atkinson12:30pm-5:00pm
p. 8
Stages®: The Power of
ProgressionTheoret
p. 11
Tabata Core Turbulance
H2OMartinp. 11
Stroops Aqua Boot Camp
Howardp. 11
Diet DiagnosisB. Mylrea & M.
Mylrea
Metabolism & Fat - Science &
ApplicationComana
p. 11
StairMaster HIIT - High Five
Appelp. 11
The Business of Fitness
Murphy-Madden
Podcasting101: Create
Your PlatformConti
Assessments That RevolutionizeYour Business
Blakely
FR1 7:30am-9:00am
Stages®: Build it (FASTER!). They
WIll ComeFlebbep. 12
Zenergy H2OLewis-McCormick
p. 12
Aqua Abs: WIM-sy
Kulpp. 12
Sugar vs. Non-Nutritive
SweetnersComana
p. 12
Prevention and Performance for
RunnersBettendorf
p. 12
StairMaster HIIT-Variable
INTENSITY Interval Training
Veteri p. 12
Fitness Business Trends For 2019
Kooperman
Program Design for Older Adults
Linkul
Marketing to Women
in MidlifeAtkinson
FR2 10:00am-11:30am
Stages®: W.T.F.T.P.?
TheoretSession 1
p. 13
LaBlast® Splash - Shallow Aqua
FitnessVan Amstel
Session 1 p. 13
Girls Just Wanna Have Fun
Kooperman, Layne, Lewis-McCormick &
WartenbergSession 1 p. 13
Simple Approaches to
Weight LossComana
Session 2 p. 14
Strategies for Fitness Career
LongevityErickson
Session 1 p. 13
3:1 PunchoutFeinbergSession 1
p. 13
Expansion War Stories: Lessons
LearnedMcKay
Session 1
Growing a Global Brand
Strougo & Von Frohlich
Session 1
Revenue, Retention and
ReferralsBlakely
Session 2
FR3 11:45am-1:15pm 12:30pm-2:00pm
Stages®: Team Pursuit: The Experience
Flebbep. 15
Tab-Aqua QuickiesHoward
p. 15
Dive Into Aqua Choreography
Velazquez, Kulp & Wartenberg
p. 15
Nutrition Panel - Layne, B. Mylrea,
Silverman, K. Roberts-
Moderator p. 15
HIGH Fitness: Bringing Aerobics
Back!Nelson & Zenith
p. 15
Boxing: The MethodFeinberg
p. 15
Insurance for Studios,
Instructors & Trainers
Urmston-Lowe
Marketing Strategies for
Personal TrainersNutting
The Smartest in the Room
McKayFR4
2:15pm-3:45pm
Stages®: Work Your Recovery
Flebbep. 20
From Noviceto Water MANIAC!Martinp. 20
LaBlast® Splash - Aqua Dance
IntervalsVan Amstel
p. 20
Food for Thought:Brain Superfoods
Silvermanp. 20
Hormones & Exercise: Trainer’s
GuideAtkinson
p. 20
StairMaster HIIT- Variable
RECOVERY Interval Training
McCall p. 20
Hows & Whys of In-Club Education
Appel & Lewis-McCormick
2018 Global Fitness Trends - What’s All The
Rage?Williamson
Fitness Presenting - The Next Step
LayneFR5
4:00pm-5:30pm
Les Mills SPRINT™Jacques
p. 21
State of the Industry: Lewis
McCormick, McCall, Layne & Murphy-Madden
FR6 6:30pm-7:30pm
Stages®: One Size DOESN’T
Fit AllKohlerp. 22
Hydro Lift Off!Howard
p. 22
LaBlast® Splash - Shallow Aqua
FitnessVan Amstel
p. 22
Food Deconstructed
SIlvermanp. 22
Going “Deep “Into Core Training
Citronp. 22
StairMaster HIIT-Variable
Interval TrainingMcCallp. 22
Outbound-Sales AccelerationHinderberger
Social MediaStrategiesAtkinson
Introversion is PowerLayne
SA1 7:00am-8:30am
SA2 9:30am-10:45am
Stages®: Power vs. RhythmKohler & Mitchell
p. 23
AquaticPower Hour
Martinp. 23
It’s Raining Men! Equipment RevealedHoward, Velazquez,
& Rockitp. 23
What to Eat for Optimal HealthB. Mylrea & M.
Mylreap. 23
Movement Prep How To’s
Bettendorfp. 23
Boxing BootcampFeinberg
p. 23
Female Leadership: Personal &
Professional K. Roberts, Lewis-
McCormick & Murphy-Madden
Advertise Like Goliath on a David
BudgetArce
Brand Bootcamp-Guide to a
Healthy ClubWilliamson
SA3 11:00am-12:30pm
Stages®: Party Through the Decades
Kohler & MitchellSession 2 p. 25
HIIT The WavesLewis-McCormick
Session 1p. 24
Barre-A-CudaKulp
Session 1p. 24
Pros & Cons of FastingLayne
Session 2p. 25
Electronic Stimulation For Athletic
PerformanceFeinberg Session 2
p. 25
StairMaster HIIT- Variable
INTENSITY Interval Training
Thomson Session 2p. 25
Build a Dream Team or Perish
McKaySession 1
Strategically Price & Sell Your
ServicesNutting
Session 1
Making the Most of the Millennial
MarketMurphy-Madden
Session 2
SA4 12:45pm-2:15pm1:30pm-3:00pm
Stages®: The Power of
Cue-municationTheoret
p. 26
Water RunningRockitp. 26
Silver Aqua Solutions
Velazquez, Kulp & Wartenberg
p. 26
Nutrition for Fitness
ProfessionalsLaynep. 26
Self-Coaching Strategies
for WellnessSilverman
p. 26
StairMaster HIIT- Variable
RECOVERY Interval Training
McCall p. 26
Wake Up +EngageHinderberger
Referral Generation...
Not Lead Generation
Linkul
10 Steps to Launching Successful Programs
Murphy-Madden
SA5 3:15pm-4:45pm
Stages®: Triple Threat
MindsetKohlerp. 27
Waves of Laughter
Powellp. 27
Six Steps to Creative Drills
Laynep. 27
Focusing on Burnout
Prochnowp. 27
Performance Training ForPregnancy
Citronp. 27
Beat the Competition With
BoxingFeinberg
3 Strategies To Scale Your
BusinessKetchum
The Business of Personal Training
RobertsSA6
5:00pm-6:30pm
Les Mills SPRINT™Jacques
p. 28SA7
6:45pm-7:45pm
Stages®: Playing With Power
Mitchellp. 28
Spiritually Deep Powellp. 29
Stopping Inflamation
Through Nutrition
Layne p. 29
Exercise: The Ultimate Brain
BoosterKravitzp. 29
Scaling QualityVallely & Kristof
Attract Your Ideal Client
Ketchum
Agile Approach to Product
DevelopmentBettendorf
SU1 7:00am-8:30am
Stages®: The Invisible Road
Mitchell, Flebbe, Theoret & Kohler
p. 29
Dive InRockitp. 29
Nutrition Tips, Tidbits & Treats
B. Mylreap. 29
Fat Loss: The Real Story
Kravitzp. 29
From Fitness Enthusiast to Fit ProGraham
Does Size Really Matter
Barrera
Build Your Dream StudioSelman
SU2 8:45am-10:15am
Aqua Bootcamp Circuit
Lewis-McCormickp. 30
Cravings and Sugar
UnsweetenedSilverman
p. 30
The Female Traning
Advantages 2019Kravitzp. 30
The Power of Online Training
Mohan
Surefile Sales SystemsKetchum
Video Marketing To Beat The Competition
Barrera
SU3 11:15am-12:45pm
Barre H2OWartenberg
p. 30
Nutrition & Sleep: Fascinating
ConnectionsSilverman
p. 30
The Metabolic Effects of
Resistance Training
Kravitz p. 30
Find The FitRunnalls
Hit Your Studio’s Profit Goals
Selman
User-Experience Customer Service
DesignBettendorf
SU4 1:00pm-2:30pm
CALIFORNIA MANIA SCHEDULE-At-A-gLANCE fREE EXpo hoURSget your pass: scwfit.com/expo
JSTAGES CYCLING
KAQUA
(STARTS IN POOL)
LAQUA
(STARTS ON LAND)
MNUTRITION /
HEALTH
NEX SCIENCE /LEADERSHIP
oBOXING / CIRCUIT
pCLUB INDUSTRY
BUSINESS
QCLUB INDUSTRY
BUSINESS
RCLUB INDUSTRY
BUSINESS
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Thurs., March 28:........................................................5:00pm - 7:00pm Fri., March 29:...8:45am-2:30pm & 5:00pm - 6:45pm (Charity Auction)Sat., March 30:................................8:15am-3:30pm & 6:00pm-7:00pmSun., March 31:.............................10:00am-1:30pm (Closeout Shopping)
scwfit.com/ClubCA
scwfit.com/ClubCA
- WEDNESDAY -
ERIC HINDERBERGER• Fitness Business Coach with focus on optimizing member engagement, retention and attrition• Business Effiency Expert
RYAN KETCHUM• VP of Sales and Marketing / Co-Owner of Fitness Revolution• Strategic Planner• Marketing Technique Specialist
JASMINE “Jaz”GRAHAM• Fashion Exec turned entrepreneur running boutique studios• Owns & operates a 4200 sq. ft independent training gym located in Times Square
ELISABETH KRISTOF• RedBird Co-Owner / Co-Director• Media & Marketing Director• Administrator of Social Media, Client Communications & Blog
SARA KOOPERMAN, JD• CEO of SCW Fitness Education• CEO, WATERinMOTION®• National Fitness Hall of Fame Inductee• WIFA Board of Director’s Member
MELISSA LAYNE, MEd• Kinesiology Department Professor at University of North Georgia• Master’s Degree in Exercise Physiology • Author of WATER EXERCISE
IRENE LEWIS-MCCORMICK MS, CSCS• 2018 IDEA Fitness Instructor of the Year• Adjunct University Faculty Member • Award-winning Keynote Speaker• ACE and NASM Subject Matter Expert
TRICIA MURPHY MADDEN• IDEA Program Director of the Year• National Education Director for Savvier Fitness• Co-Creator of Barre Above
KELI ROBERTS• National Fitness Hall of Fame Inductee • IDEA Instructor of the Year• SCW Certifications Author & Faculty • ACE Global Master Trainer
DORIS THEWS• Vice President of Group Fitness, Team Training and Innovation for VASA Fitness • Senior Master Trainer for Schwinn• Master Trainer for BOSU
ABBIE APPEL• CEO / Owner of Abbiefit Consulting• Program Director Fitspace Studios• Featured in Self, Shape, and Prevention Magazine
MIKE ARCE• Founder / CEO of Loud Rumor Agency serving over 1,000 Fitness Studios• Host of Top Entrepreneur Podcast
BRIAN BETTENDORF, MSM, MS• Head of Education for RumbleRoller• Partner in Drake Global Strategy• Product Developer for TRX, RumbleRoller, ProBar & Power Reels
MICHELLE BLAKELY• Small Business Specialist with focus on increasing revenue• Owner / Founder Blakely FIT• Writer for Oprah.com & Prevention
IVAN BARRERA• Business Coach• Owner of Faster Fitness• Entrepreneur Network Specialist
Club Industry Business Summit Expert Presenters
ERIC VON FROHLICH• Co-Founder of Row House and EVF Performance• Branding specialist• Fitness community builder
DEBRA ATKINSON, MS, CSCS• Subject Matter Expert for the American Council on Exercise• Host of Flipping 50 TV Show & Podcast• Best-Selling Author of 6 Books
ROBERT LINKUL• Owner of Be STRONGER Fitness for older adults• NSCA’s Personal Trainer of the Year Award Winner
PETE MCCALL, MS• ACE and NASM Certified Personal Trainer and Consultant• Host of the All About Fitness podcast• Adjunct faculty at Mesa College
GAVIN MCKAY• Entrepreneur and new studio mentor• Founder of Unite Fitness• Creator of signature Unite Workout Series
SHARAD MOHAN• Co-Founder and CEO of Trainerize• Technology Expert known for digitizing the fitness club experience• Wearable fitness device advocate
MARK NUTTING, CSCS• Owner of Jiva Fitness• 38 years experience in health club management• Author of Business of Personal Training book for Human Kinetics
TYLER PROCHNOW• PhD in Health & Human Performance• Facility director• Researcher focused on Instructor burnout & Social networks
DR. GLENN RUNNALLS, PhD• 30 years experience in organizational learning and training• Director of Business Development at Kinetisense
ASHLEY SELMAN• Owner of Evolution Trainers, a 7-figure, 14,000sf private personal training studio• National presenter coaching fitness studio owners
DEBRA STROUGO• Co-Founder & franchising pioneer of Row House, a boutique fitness concept. • Sold over 160 Row House franchises
JENNIFER URMSTON LOWE• Sports & Fitness Underwriting Supervisor, National Account Manager, and Marketing Manager • Founding board member of AFS
LEE VALLELY• Former national director of corporate sales for Gold’s Gym International growing revenue to over $3.5 million dollars• Co-Owner of eight World Gym locations
MARK WILLIAMSON• Co-founder of ClubIntel• Former VP of Research at ClubCorp• Owner of Retention Measurement Solutions boutique research business scwfit.com/ClubCA
KELI ROBERTS• National Fitness Hall of Fame Inductee • IDEA Instructor of the Year• SCW Certifications Author & Faculty • ACE Global Master Trainer
MICHELLE BLAKELY• Small Business Specialist with focus on increasing revenue• Owner / Founder Blakely FIT• Writer for Oprah.com & Prevention