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Page 1: SCW Fitness Education · 2019-03-14 · SCW Fitness Education MANIA® Conventions Partner with Club Industry to Help you Build your Business and Career Club Industry has joined forces
Page 2: SCW Fitness Education · 2019-03-14 · SCW Fitness Education MANIA® Conventions Partner with Club Industry to Help you Build your Business and Career Club Industry has joined forces

SCW Fitness Education MANIA® Conventions Partner with Club Industry to Help youBuild your Business and Career Club Industry has joined forces with SCW Fitness Education to run an exclusive Club Industry Busi-ness Summit at severn (7) MANIA® Fitness Professional Con-ventions throughout the USA in 2019 starting in Burlingame, CA on March 29, 2019.

The education sessions cover a wide range of topics including; marketing, technology, trends, sales, retention,

products, programming, social media, finance and leadership. 40+ hand-picked business sessions were carefully selected by 29 top industry professionals.

This premier event runs concurrent to the MANIA® Fitness Pro Conventions held in the same

location at the finest hotels. Attend the Club Industry Business Summit + California MANIA® for the bundle price of $229 when you use the discount code: SCW. That’s a sav-ings of $50. MANIA® is the largest and most widespread U.S. provider of continuing education for fitness instructors.

Take advantage of the leadership and business education opportunity that is provided at the Club Industry Business Summit. Three (3) full days of all the education, networking and tools you need to set yourself apart from the competition and move your business into a more profitable future.

March 29-31, 2019Hyatt Regency

San Francisco Airport1333 Bayshore HighwayBurlingame, CA 94010

scwfit.com/ClubCA

Early Bird PriceOnly $199

Discount Deadline Ends March 4

www.scwfit.com/ClubCA

Providing ProvenBusiness Methods All In One Summit! Join us for a unique opportunity to learn from other professionals. Share insights, goals and challenges for a successful career in fitness. This is the MOST affordable way to learn from other fitness business pros & presenters ALL IN ONE PLACE!

Page 3: SCW Fitness Education · 2019-03-14 · SCW Fitness Education MANIA® Conventions Partner with Club Industry to Help you Build your Business and Career Club Industry has joined forces

4 | www.scwfit.com/mania4 | www.scwfit.com/mania

More Than Just A Fitness Business Summit!

CLUB INDUSTRY BUSINESS SUMMIT IS ThE pLaCE whERE ThE fITNESS CoMMUNITY goES To BE INSpIRED, gET REChaRgED aND LEaRN! Club Industry Business Summit is affordable

and is perfectly suited for both the budding exercise professional to the seasoned fitness veteran. Rub elbows with your favorite presenters (local & international), shop the Expo, and celebrate being part of a greater health and wellness community. It’s a shot of adrenaline to really boost your fitness career that lasts the full year through!

Work While You Learn & Save!

BE paRT of ThE STaff aSSISTaNT CREw SaVE MoNEY & EaRN Up To 24 CECs/CEUs! Become part of the Staff Assistant Team for only $99! Our SCW Staff are leaders who go behind the scenes to make this amazing educational experience happen. Mingle with

presenters, network with like-minded assistants, and join the ranks of the SCW Office Team to MAKE A DIFFERENCE!! For further details or to register, please visit www.scwfit.com/staff or contact Denise Johnston at [email protected] or 678-901-9642 or our office at 847-562-4020.

waTCh foR TEXT MESSagE UpDaTESSCW will send text messages regarding updates and discounts, so watch your cell phones!

REgISTER oNLINE & SaVERegister Online at www.scwfit.com/ClubCA. It’s fast, easy, safe, and secure. Pay by Visa, MasterCard, or Discover. A $4 convenience

processing fee applies to each registration. Questions? Email [email protected] or call 847-562-4020.

Summit Hotel Location Hyatt Regency San Francisco Airport 1333 Bayshore HighwayBurlingame, CA 94010800-233-1234 (Reservations only)650-347-1234

ROOM RATE $159 (regularly $320 a night) does not include taxes. Single to Quad occupancy.

HOTEL ROOM DISCOUNT DEADLINE: MARCH 11, 2019

AIRPORT TRANSPORTATIONThe Hyatt Regency complimentary shuttle runs every 10-15 minutes. From SFO, take your luggage to the Departures Level center island and look for the area marked “Hotel Shuttle.” The shuttle bus is marked “Hyatt Regency and Marriott.” For arrivals and departures between 12:00 a.m. and 4:46 a.m., free shuttles pick up guests every 30 minutes. The shuttle runs 24 hours to and from San Francisco International Airport (SFO).PARKINGSelf Parking is $10 with validation. Valet parking available for $35. No in and out privileges.**SCW is not responsible for changes in parking arrangements .**

www.scwfit.com/ClubCAwww.scwfit.com/ClubCA

Page 4: SCW Fitness Education · 2019-03-14 · SCW Fitness Education MANIA® Conventions Partner with Club Industry to Help you Build your Business and Career Club Industry has joined forces

REgISTRaTIoN hoURSThursday, March 28: Friday, March 29: Saturday, March 30: Sunday, March 31:

EXpo SET Up:Thursday, March 28: EXpo hoURS: Thursday, March 28: Friday, March 29: Saturday, March 30:

Sunday, March 31:

Club Industry Business Summit Offers 24 CECs/CEUs

CLUB INDUSTRY BUSINESS SUMMIT wILL SUppLY YoU wITh Up To 24 CoNTINU-INg EDUCaTIoN CREDITS/UNITS DURINg ThE 3-DaY CoNVENTIoN SCW, AFAA, ACE, NASM, NFTP, AEA, ACSM

and other providers accept Club Industry Business Sum-mit CECs/CEUs. We are happy to help you secure other CEUs! We are committed to excellence and utilizes only presenters that are at the top of their field. Check with your individual certification organization to determine the exact number of CECs/CEUs required for credential maintenance. All courses are subject to CEC/CEU ap-proval by your corresponding educational organization.

2019 pRESENTERS of ThE YEaR awaRD!VOTE for your Favorite Presenters & Programs at www.scwfit.com/AWARDS. One nominee per category will be honored per event. All voters receive the one-time use of a $50

AWARD off the 2020 SCW event of their choice!

oNE EXCELLENT EXpo!You’re going to love the great deals on fitness equipment, exercise videos, activewear, music, nutrition, fitness resource books, shoes and On-line Certifications. The EXPO is FREE and open to

the public! Invite your members and staff!

paRTNER wITh “ThE BEST” SpoNSoR / EXhIBIT / aDVERTISE Reach 8,500 Fitness Professionals in face-to-face contact and another 100,000 virtually, plus another 200,000 through SCW social

media. All our event sites are held at Non-Union Hotels. Our attendees will use your products, try your program(s) and experience your offerings! Host activity sessions, receive a premier Expo booth (including table, chairs, carpet, etc.), provide inserts for the Welcome Bag, publish Articles with Ads in our Newsletter, promote your business through our SCW Quarterly Fitness Guides (www.scwfit.com/newyearsguide) and receive Discount Coupons in our Emails. Visit www.scwfit.com/PARTNER, email [email protected] or call our Partner/Sponsor Director, Will Harris at 847-562-4020.

DowNLoaDaBLE oUTLINES oNLINEDownload & Print BEFORE you come to the event! Outlines are NOT provided onsite. To download your outlines, go to scwfit.com/OUTLINES. The outlines will remain online 30

days after the close of the event making it easier for you to retain this important information.

SCw woMEN’S LEaDERShIp SUMMITFuel your fire and advance your career in this innovative and inspiring full-day lead-ership and business summit. Both experi-enced and novice owners and instructors

alike explore proven strategies and successful practices for professional advancement, program profitability, club success and personal fulfillment. Visit scwfit.com/dc/womens-summit or apply for a scholarship at www.scwfit.com/scudder.

SpECIaL oLYMpICS ChaRITY RaffLE friday, 5:00pm - 6:45pm (Expo area)Join SCW at our Reception and Charity Raffle for fabulous fitness equipment and resources donated by our generous

exhibitors and sponsors. Proceeds support Special Olympics, which provides year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with in-tellectual disabilities. Visit www.specialolympics.org

..................................................6:00am - 6:30pm

........................................................6:00am - 7:00pm...................................................6:00am - 7:45pm

......................................................6:30am - 1:30pm

................................................12:00pm - 5:00pm

..................................................5:00pm - 7:00pm........................................................8:45am - 2:30pm

.................................................... (Charity Auction) 5:00pm - 6:45 pm...................................................8:15am - 3:30pm

....................................................................................6:00pm - 7:00pm..................(Closeout Shopping) 10:00am - 1:30pm

www.scwfit.com/ClubCA

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The Business of Fitness

Murphy-Madden

Podcasting101: Create

Your PlatformConti

Powerful Difference,Little Effort

Blakely

Fitness Business Trends For 2019

Kooperman

Program Design for Older Adults

Linkul

Marketing to Women

in MidlifeAtkinson

Expansion War Stories: Lessons

LearnedMcKay

Session 1

Growing a Global BrandStrougo & Von

Frohlich Session 1

Revenue, Retention and

ReferralsBlakely

Session 2Insurance

for Studios, Instructors &

TrainersUrmston-Lowe

Marketing Strategies for

Personal Trainers Nutting

The Smartest in the Room

McKay

Hows & Whys of In-Club Education

Appel & Lewis-McCormick

2018 Global Fitness Trends

Williamson

Fitness Presenting -

The Next StepLayne

State of The Industry AddressIrene Lewis-McCormick, MS, CSCS, Pete McCall, MS,

Melissa Layne, Tricia Murphy-Madden

Outbound-Sales AccelerationHinderberger

Social MediaStrategies

Atkinson

Introversion is PowerLayne

Keynote Address:How to Thrive, Not Just Survive,

in the Fitness IndustryDoris Thews

Female Leadership: Personal & Professional

K. Roberts, Lewis-McCormick & Murphy-

Madden

Advertise Like Goliath on a

David BudgetArce

Brand Bootcamp-Guide to a

Healthy ClubWilliamson

Build a Dream Team or Perish

McKaySession 1

Strategically Price & Sell Your

ServicesNutting

Session 1

Making the Most of the Millennial

MarketMurphy-Madden

Session 2

Wake Up +Engage

Hinderberger

Referral Generation...Not Lead Generation

Linkul

10 Steps to Launching Successful Programs

Murphy-Madden

Drive the Experience

Robinson

3 Strategies to Scale Your

BusinessKetchum

The Business of Personal

Training K. Roberts

Scaling QualityVallely & Kristof

Attract Your Ideal Client

Ketchum

Agile Approach to Product

DevelopmentBettendorf

From Fitness Enthusiast to Fit ProGraham

Does Size Really Matter

Barrera

Build Your Dream Studio

Selman

The Power of Online Training

Mohan

Surefile Sales SystemsKetchum

Video Marketing To Beat The Competition

Barrera

Hit Your Studio’s Profit Goals

Selman

User-Experience Customer

Service DesignBettendorf

Focused On Fitness Business Solutions

For DetailedCourse Descriptions:

www.scwfit.com/ClubCA

Frid

ay, M

arch

29

Satu

rday

, Mar

ch 3

0Su

nday

, Mar

ch 3

1

7:30am - 9:00am

10:00am - 11:30am

11:45am -1:15pm

4:00pm - 5:30pm

6:30pm - 7:30pm

2:15pm - 3:45pm

March 29-31 • San Francisco

7:00am - 8:30am

11:00am -12:30pm

1:30pm -3:00pm

3:15pm - 4:45pm

5:00pm - 6:30pm

9:30am - 10:45am

7:00pm - 8:30am

8:45am - 10:15am

11:15am - 12:45am

1:00pm - 2:30pm

44 Club Industry Business seminars led by 25 hand-picked elite fitness experts converge at the spectacular Hyatt Regency San Francisco Aiport Hotel March 29-31, 2019. Owners, Directors and Managers take advantage of 3 days of business sessions laser-focused on:

Retention

Membership

Programming

Finance

Leadership

Social Media

Marketing

Technology

Fitness Trends

Sales

Page 6: SCW Fitness Education · 2019-03-14 · SCW Fitness Education MANIA® Conventions Partner with Club Industry to Help you Build your Business and Career Club Industry has joined forces

Club Industry Business Summit Sessions

FRIDAY, MARCH 29Session 1 — 7:30am-9:00amThE BUSINESS of fITNESSwith Tricia Murphy-MaddenLearn how to represent yourself in negotiations with confidence knowing you will be compensated at a rate that matches your expertise. Take away 5 easy steps for growing your value through social media and in turn building a brand that the industry wants to be affiliated with. FR1 Room P

poDCaSTINg 101: CREaTE YoUR pLaTfoRMwith Christine ContiNo platform? No problem! Make your voice heard through your very own podcast! Learn how to create a successful podcast, grow your business, earn extra income, attain sponsors, and more! FR1 Room Q

aSSESSMENTS ThaT REVoLUTIoNIZE YoUR BUSINESSwith Michelle BlakelyLearn the systems that deliver a better service for your clients, higher job satisfaction and clearer communication regarding the Assessment/Reassessment process. Walk through inexpensive, powerful habits teams and practitioners can implement to drastically increase revenue and improve service. Let’s streamline our efforts, reduce conflicts and significantly improve satisfaction and income.FR1 Room R

Session 2 — 10:00am-11:30amfITNESS BUSINESS TRENDS foR 2019with Sara Kooperman, JDThis entertaining presentation examines the fitness fads, exercise trends, and the direction that our clients wish us to pursue. Customer experience, programming options and technological advancements are put under a microscope of best practices. To unlock our potential, we will inspect implementation, experimentation and systematization of exercise execution, and review the predictions from IHRSA, ACSM, Club-Intel and SHAPE Magazine. Join Sara Kooperman, an Industry Icon, for this engaging and illuminating presentation guaranteed to leave you excited about our fitness future. FR2 Room P

pRogRaM DESIgN foR oLDER aDULTSwith Robert LinkulThis session will teach you how to create business model and program design blue-print specifically to training the older adult. Robert will show you how to develop a consistent product and style of programming that is replicable by you and/or your entire staff. FR2 Room Q

MaRKETINg To woMEN IN MIDLIfEwith Debra atkinsonThey don’t think they’re “old.” They don’t want to get hurt. They are looking for answers to longevity and still want to look good in their jeans. Learn what the over 50 market wants, and what they need, so you can get them, keep them, and they’ll tell all their friends.FR2 Room R

Session 3 — 11:45am-1:15pmLunchtime Session 1(IF YOU CHOOSE THIS SESSION, THEN 1:15PM − 2:15PM WILL BE YOUR EXPO AND LUNCH BREAK)

EXpaNSIoN waY SToRIES: LESSoNS LEaRNEDwith gavin McKayThe results of the decisions you make in opening your follow-on locations will either be tragic or magic. Be prepared by learning the hypercritical factors including: demographics, competition, leases, staffing, managing, and more. Hear a seasoned entrepreneur’s roller coaster experience in expanding a fitness studio company. FR3 Room P

gRowINg a gLoBaL BRaNDwith Debra frolichLearn how to get ideas off the ground using the 3 Ps: People Process and Product. From the people needed for the concept: clientele to teams to the processes they adopt to bring a unique brand into a crowded fitness marketplace. Finally, see how to distinguish a product to fill a white space in the group/ boutique fitness market. FR3 Room Q

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Session 3 — 12:30am-2:00pmLunchtime Session 1(IF YOU CHOOSE THIS SESSION, THEN 11:30PM − 12:30PM WILL BE YOUR EXPO AND LUNCH BREAK)

REVENUE, RETENTIoN aND REfERRaL SECRETSwith Michele BlakelyIncrease income, improve retention of existing personal training clients and ensure the rate of quality leads by understanding the power of revenue, retention and referrals. Real solutions and practical take-a-ways are paramount. Capitalize on simple business insights to improve your balance sheet and enjoy time to love your business again. FR3 Room R

Session 4 — 2:15pm – 3:45pmINSURaNCE foR STUDIoS, INSTRUCToRS & TRaINERSwith Jennifer Urmston-LoweFitness instructors, personal trainers and fitness studio owners alike need to attend this session to understand what insurance coverage they need as they grow their businesses. Today’s legal environment is challenging for all fitness professionals. It is important to learn more about the types of insurance coverage that is needed to protect an individual and a studio. FR4 Room P

MaRKETINg STRaTEgIES foR pERSoNaL TRaINERSwith Mark NuttingStrategic pricing and packaging coupled with an authentic, comfortable sales process is critical to the survival and longevity of your business. Learn how to package, price and sell your services to optimize your business, maximize your profit, and reap the rewards of owning a successful business. FR4 Room Q

ThE SMaRTEST IN ThE RooMwith gavin McKayEven with group consensus, decisions can only be as good as the information presented. The fitness industry isn’t known for attracting quant types, so we suffer from a lack of numbers backed decision making. Performing quantitative analysis will distinguish you among peers so come learn the essentials with fitness examples. FR4 Room R

Session 5 — 4:00pm-5:30pmhowS aND whYS of IN-CLUB EDUCaTIoNwith abbie appel & Irene Lewis-McCormickStay ahead of trends with in-house education. Hosting fitness certifications and courses at your own facility is a cost-effective way to update yourself and your staff with cutting-edge programs, science and new technology. Programming is at the heart of every club and your #1 way to retain staff and grow membership. FR5 Room P

2018 gLoBaL fITNESS TRENDS – whaT’S aLL ThE RagE?with Mark williamsonLearn the hottest fitness industry trends from ClubIntel’s recent study on operator’s adoption of over 100 practices. ClubIntel’s study tracks behaviors of approximately 1400 operators representing 19,000+ facilities worldwide to expose the trends impacting today’s business environment. This session can directly impact how you plan for your club’s future. FR5 Room Q

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fITNESS pRESENTINg – ThE NEXT STEpwith Melissa Layne, MEdHere you are – looking through the convention brochure, imagining the workshops you would like to present to the rest of the fitness industry. How do you get your foot in the door, taking the step from instructor extraordinaire to a fitness presenter? If taking your career to the next level includes presenting, this is the workshop for you. FR5 Room R

Session 6 — 6:30pm-7:30pmSTaTE of ThE INDUSTRY aDDRESS – paNEL DISCUSSIoNwith Irene Lewis-McCormick, MS, CSCS, pete McCall, MS, Melissa Layne, Tricia Murphy-MaddenMeet with industry experts regarding the future of group fitness, personal training, nutrition and club operations as they discuss where our industry is now, the challenges we are facing in today’s market, and where our future lies. Questions will be asked to the group to stimulate unified answers and differing opinions. An open forum will follow where you can address the experts and hear first-hand the best practices that exist today. THIS SESSION IS OPEN TO THE PUBLIC, AND THERE WILL BE FREE REFRESHMENTS! FR6 Room P

SATURDAY, MARCH 30Session 1 — 7:00am – 8:30amoUTBoUND-SaLES aCCELERaTIoNwith Eric hinderbergerThis intensive will focus on keeping the pipeline full of high-value prospects. Expect to leave with the secrets, techniques, and skills for prospecting by phone, email, social, and even text! SA1 Room P

SoCIaL MEDIa STRaTEgIESwith Debra atkinsonMost fitness professionals either roll their eyes or rave about likes and fans when it comes to social media. Post with purpose and personality for customers you love and love you. It’s art, science, and there’s the never forgetting your job is to be human on all platforms. SA1 Room Q

INTRoVERSIoN IS powERwith Melissa Layne, MEdOur fitness culture is geared toward the extrovert personality type with constant member interaction, chatter during class breaks and being the center of attention. As a fitness manager, where do you position your strong experienced introverts so that they too can thrive in this industry? This session will give you a blueprint to take advantage of the hidden strengths of the introverts on your team. SA1 Room R

Session 2 — 9:30am-10:45amKEYNoTE: how To ThRIVE, NoT JUST SURVIVE, IN ThE fITNESS INDUSTRYwith Doris ThewsWhat does it take to build a strong foundation & endure long term as a Fitness Professional? One word… Reputation. Doris Thews 30+ Years Fitness Industry expert will share with you tips and tools to develop, evolve and sustain a solid brand image and build R.E.S.P.E.C.T in today’s competitive Fitness landscape.SA2 Room A

Session 3 — 11:00am – 12:30pmfEMaLE LEaDERShIp: pERSoNaL & pRofESSIoNaLwith Tricia Murphy-Madden, Keli Roberts, Irene Lewis-McCormick, MS, CSCSExplore the very personal success stories of some of the most successful women in the fitness industry. Discover the secrets on how to overcome challenges, engage opportunities and demand success. Wander down the road to professional fulfillment, using confidence, competition, and character. Let these visionary industry icons empower you to make game-changing decisions. SA3 Room P

aDVERTISE LIKE goLIaTh oN a DaVID BUDgETwith Mike arceMike Arce has worked with 1,000+ fitness studios worldwide and in this interactive session, Mike will simplify the strategies used by advertising giants. You’ll learn how to easily implement these strategies into your studio to separate yourself from competition and establish your company as a giant in your own community. SA3 Room Q

www.scwfit.com/ClubCA

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BRaND BooTCaMp – YoUR gUIDE To BUILDINg a hEaLThY BRaNDwith Mark williamsonFew fitness club owners are aware of their brand presence and how it’s doing. However, doing that is critical for your sales and marketing efforts to work, and your business as a whole to thrive. With this workshop, discover the foundations of building a killer brand and how to communicate your unique and differentiated story – a true competitive advantage. (LECTURE)SA3 Room R

Session 4 — 12:45pm – 2:15pmLunchtime Session 1(IF YOU CHOOSE THIS SESSION, THEN 2:15PM − 3:15PM WILL BE YOUR EXPO AND LUNCH BREAK)

BUILD a DREaM TEaM oR pERIShwith gavin McKayIn a service industry, staff have many touch points and influence on your image, so hiring and training are critical. What are the tough cuts you need to make now? How 1-2 smart additions drive revenues. How to craft an effective training program that sets the culture and standards. SA4 Room P

STRaTEgICaLLY pRICE & SELL YoUR SERVICESwith Mark NuttingStrategic pricing and packaging coupled with an authentic, comfortable sales process is critical to the survival and longevity of your business. Learn how to package, price and sell your services to optimize your business, maximize your profit, and reap the rewards of owning a successful business. (LECTURE)SA4 Room Q

Session 4 — 12:45pm – 2:15pmLunchtime Session 2(IF YOU CHOOSE THIS SESSION, THEN 12:30PM − 1:30PM WILL BE YOUR EXPO AND LUNCH BREAK)

MaKINg ThE MoST of ThE MILLENNIaL MaRKETwith Tricia Murphy MaddenWhether you are large multi-purpose facility or a small specialty studio you need this segment of the market to not only join or attend your workout regularly you need them to engage with your business in all forms of social media. Understanding what motivates the millennial market to spend their expendable income and engage with your services will change the trajectory of your business and hopeful create a footprint for your business in this market which values fitness and the financial investment in the outcomes of wellness. SA4 Room R

Session 5 — 3:15pm – 4:45pmwaKE Up + ENgagEwith Eric hinderbergerSTUDY: your existing club onboarding process NAVIGATE: the clubs current program offerings IDENTIFY: where your members behavior changed. ENGAGE: with your staff and sleeping membership base CONNECT: the dots! SA5 Room P

REfERRaL gENERaTIoN… NoT LEaD gENERaTIoNwith Robert LinkulThis session will introduce the idea of creating “referral generation” events at your facility that will bring new potential clients to your business with the opportunity to experience your services and culture. Long term clients “invest” in high quality experiences, they don’t “bottom bargain shop” based on price. SA5 Room Q

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10 STEpS To LaUNChINg SUCCESSfUL pRogRaMSwith Tricia Murphy MaddenMost program managers have faced the challenge of launching new formats and classes for their members. Whether you plan to start a small group training program or a launch a schedule full of specialty classes this session is for you! We’ve taken the guesswork out and will address the most common road blocks to instituting new programs. Walk away with helpful marketing tools that are sure to attract participants from day one!SA5 Room R

Session 6 — 5:00pm – 6:30pmBEaT ThE CoMpETITIoN wITh BoXINgwith Steve feinbergExplore cost-effective ways to add Boxing group classes, small group sessions and personal training to your club to grow your membership. Explore staff certifications and training, product purchasing and financing options, Address program design, equipment maintenance and management as well as room set-up and safety. SA6 Room P

3 STRaTEgIES To SCaLE YoUR BUSINESSwith Ryan KetchumStruggling to grow your gym, studio or personal training business? Discover how to build a marketing plan focused on your unique strengths that also allows you to attract your Ideal Client. Develop your action plan to get more clients while eliminating the guesswork from your marketing. SA6 Room Q

ThE BUSINESS of pERSoNaL TRaININgwith Keli RobertsTrainers who know how to structure and develop a business plan often stand out as the most successful. Examine how to develop a plan with marketing and retention building strategies that guarantee referrals. There’s more to personal training than training! Learn to build a solid infrastructure for your business and be your own boss!SA6 Room R

SUNDAY, MARCH 31Session 1 — 7:00am – 8:30am SCaLINg QUaLITYwith Lee Vallely & Elisabeth KristofAre you building a job to go to work or building a business that works for you? Freedom and growth require measurable systems founded in key success

factors. Learn to differentiate your business, define your business voice and identify your key success factors to build replicable systems for organizational growth.SU1 Room P

aTTRaCT YoUR IDEaL CLIENTwith Ryan KetchumStruggling to grow your gym, studio or personal training business? Discover how to build a marketing plan focused on your unique strengths that also allows you to attract your Ideal Client. Develop your action plan to get more clients while eliminating the guesswork from your marketing. SU1 Room Q

agILE appRoaCh To pRoDUCT DEVELopMENT with Brian Bettendorf, MSM, MSAgile methodology is an approach designed to reduce risk and uncertainty that was originally embraced by software based products but applies to product and program development. Learn the key concepts of Agile and how you can apply within your organization. SU1 Room R

Session 2 — 8:45am-10:15amfRoM fITNESS ENThUSIaST To fIT pRowith Jasmine grahamKeeping up with your schedule, clients, marketing and CEC’s while carving out time for self-care can be a BEAST. We will break down the fundamentals of “bossing up” as a fitness professional by first seeing yourself as a brand whether self employed or not and cultivating your brand through marketing, financial planning and instinct. SU2 Room P

DoES SIZE REaLLY MaTTERwith Ivan BarreraDo you think you need to have a large fitness studio to be successful? Think again! Join Ivan as he will highlight the foundation for success in a 1,900 square foot studio. He will share how he attracts ideal clients and makes them a part of his tribe for life. SU2 Room Q

BUILD YoUR DREaM STUDIowith ashley SelmanAre you thinking of opening your own studio or expanding an existing one? Are you confident that you have the skills it takes to be successful? With an 81% failure rate of fitness studios in their first 2 years, there is a huge disconnect between trainers who WANT to open their own studio and trainers who are actually PREPARED. To bridge this gap, Ashley has developed the ‘Build Your Dream Studio’ program to help trainers develop the skills that come with studio ownership. SU2 Room R

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Session 3 — 11:15am – 12:45pmThE powER of oNLINE TRaININgwith Sharad MohanCreating a welcoming and efficient front desk requires more than just great personalities. After this workshop you will be able to recruit, organize, create efficiency and advance customer rapport building to the next level for your reception staff. SU3 Room O

SUREfIRE SaLES SYSTEMSwith Ryan KetchumHate the idea of selling? Discover a simple system to increase your sales designed specifically for fitness professionals. By following this easy 4 step process you can relax and focus on helping the client find the best solution for them without any high-pressure closing tactics or sneaky sales tricks.SU3 Room Q

VIDEo MaRKETINg To BEaT ThE CoMpETITIoNwith Ivan BarreraThe fitness industry is a saturated market, which means that you need to stand out! Video is your best friend when it comes to positioning yourself as the authority in your community and getting potential customers to know, love & trust you. Learn inexpensive and powerful tools to lift you above the competition. SU3 Room R

Session 4 — 1:00pm – 2:30pmfIND ThE fITwith Dr. glenn RunnallsCompany culture is about more than machines and programming–it also about RAP (recurring activity patterns). High level trainers, managers, and owners will learn how to use RAPs to move beyond mission and vision to help energize the culture in ways that motivate success and foster personal and organizational resilience. SU4 Room P

hIT YoUR STUDIo’S pRofIT goaLSwith ashley SelmanMost fitness professionals don’t get into business for the passion of numbers. By truly understanding your numbers, you will find answers to all of your questions, and more! In this session, you will think about your numbers in a way you never have before, and walk away with a specific plan of action that will move you towards your ultimate business success. SU4 Room Q

USER-EXpERIENCE CUSToMER SERVICE DESIgNwith Brian Bettendorf, MSM, MSYour customers have many behavioral touchpoints in their interaction with you and your company. Examine how those touchpoints can be evaluated and better designed to enhance their brand experience. SU4 Room R

March 29-31, 2019Hyatt Regency

San Francisco Airport1333 Bayshore HighwayBurlingame, CA 94010

scwfit.com/ClubCA

Early Bird PriceOnly $199

Discount Deadline Ends March 4

Page 12: SCW Fitness Education · 2019-03-14 · SCW Fitness Education MANIA® Conventions Partner with Club Industry to Help you Build your Business and Career Club Industry has joined forces

THURSDAY MARCH 28PRE-CON WORKSHOPS

HIGH Fitness Instructor Training

Nelson & Zenith8:30am-5:00pm

SCW Group Exercise Certification

Howard8:00am-5:00pm

p. 7

SCW Personal Training

CertificationRoberts

8:00am-5:00pm

SCW Pilates Matwork

CertificationAppel

8:00am-5:00pmp. 7

SCW Active Aging Certification

Layne9:00am-5:00pm

p. 7

SCW Yoga I Certification

Manuel Velazquez8:00am-5:00pm

p. 7

SCW Foam Rolling Certification

Lewis-McCormick 9:00am-3:00pm

p. 7

Barre Above® - Powered by Savvier

Fitness® Murphy-Madden9:00am-5:00pm

Zumba® Basic Skills Level 1 Instructor

TrainingSmith

8:00am-5:00pmp. 9

SCW Meditation Certification

Rockit5:30pm-9:30pm

p. 8

SCW Active Aging Nutrition

Certification Silverman

5:30pm-9:30pmp. 7

SCW Yoga II Certification

Manuel Velazquez5:30pm-9:30pm

ThU

RS. M

aRC

h 2

8

FR17:30am-9:00am

Pulling for Power, Program 003™

SGT Ken® p. 10

RumbleRoller® Group Exercise

FlowBettendorf

p. 10

Power Up!McCallp. 10

POUND® - Sweat. Sculpt. Rock.

Chang Radosevichp. 10

Loaded Transfer for Older Adults

Linkulp. 10

Spine-Focused,Self-Myofascial

ReleaseKhodabakhshian

p. 10

Barre FightWartenberg

p. 10

LaBlast® - Dance Fitness:

A True HIIT! Van Amstel

p. 10

Schwinn®: How to WOW!

Thomsonp. 11

FR210:00am-11:30am

Functional Abs: Core Strong!

Velazquezp. 11

Secrets, Shortcuts and Hack

McCallp. 11

Training by the NumbersGavigan

p. 11

ProgrammingFoundations For

The Obese Population

Thomson p. 11

“I WIsh I Knew Before..”

Rockitp. 11

Prevention & Recovery

through Muscle Stimulation

Feinberg p. 11

Barre Moves - Update Your

ChoreographyMurphy-Madden

p. 12

HIGH Fitness: Aerobics is Back!Nelson & Zenith

p. 12

Schwinn®: Rhythm Done

RightAppelp. 12

FR3SESSION 111:45am-1:15pm

From the Ground Up!

VelazquezSession 1

p. 12

Fitness Bootcamps for the

MassesNutting

Session 1 p. 12

Core Stability Ball TrainingBowen

Session 2p. 13

Core to Soar!Rockit

Session 1p. 12

The Science of Aging Gracefully

McCallSession 2

p. 13

Pilates Revamped - Inspired by

Flex DiscAppel Session 2

p. 13

Grace And Flow K. RobertsSession 1

p. 12

Zumba® Cardio Blast

SmithSession 2

p. 13

Schwinn®: SchwINTENSITY

J. ScottSession 2

p. 14

FR42:15pm-3:45pm

The EPOCalypse WaterRower®

Power Workout™ Lewis-McCormick

p. 14

Shift - Don’t LiftM. Mylrea

p. 14

Double the Fun! Double the

Results!Erickson

p. 14

Les Mills GRIT™: Cardio & HIIT

Jacquesp. 14

Yoga for the Young at Heart:

ChairKooperman

p. 14

More ChiFor MeHaanp. 14

Let the Beat DropMurphy-Madden

p. 14

Country Fusion® Mooney

p. 15

Schwinn®: Master the

MomentThewsp. 15

FR54:00pm-5:30pm

Mandatory Teamwork

Gaviganp. 15

SL@T - Strengthen, Lengthen & Tone

Howardp. 15

Performance Training forCompetition

Feinbergp. 15

Kinetisense®: Advanced Functional

Movement Training Sauls p. 15

Active Aging: No Place Like Foam

Koopermanp. 15

PortDeBras™Annenko

p. 20

Barre TabWartenberg

p. 20

ALLEGRO~Zahnnp. 20

Schwinn®: Music & SO MUCH

MORE!J. Scottp. 20

FR6 EVENING SESSIONS6:30pm-7:30pm

MANIA® Dance-Off!Country Fusion®,

HIGH Fitness, LaBlast®, POUND®

& ZUMBA® p. 21

SA17:00am-8:30am

Crew Conditioning, Program 002™

SGT Ken®p. 21

Hinge Progressions - Build Stronger

HipsLinkul p. 21

Training the Female Core

K. Robertsp. 21

Keep It Simple &

SmartThomson

p. 21

Strength Trainng for Longevity &

VitalityKooperman

p. 21

Mat to the MaxAppelp. 21

Tower of PowerMurphy-Madden

p. 21

HIGH Fitness: Aerobics is Back!Nelson & Zenith

p. 21

Schwinn®: Prime Design

Veterip. 21

SA2 KEYNOTE & AWARDS 9:30am-10:45am

SA311:00am-12:30pm

Strong by Zumba® Wu Hall

p. 22

HIIT: Quantity or

Quality?Thomson

p. 22

Workouts That Work

McCallp. 22

The Next Generation of

POUND®Opperman

p. 22

Marketing to the 65+ Population

Kellyp. 22

Cardio Yoga™Kraussp. 23

Barre With a TwistAppelp. 23

LaBlast® - Yes, Ballroom Is HIIT!

Van Amstelp. 23

Schwinn®: Ride and Row

J. Scottp. 23

SA4SESSION 112:45pm-2:15pm

Extreme Chaos Meets Fluid StrengthErickson & M. Mylrea

Session 1p. 24

Top2BottomBootcamp

HowardSession 2

p. 24

The Value of Bodyweight

TrainingBowen

Session 1 p. 24

Kinetisense®: Functional Movement

AssessmentsSauls Session 2

p. 24

Face it Together:Facial Exercise

ProgramConti

Session 2 p. 25

Conscious Movement &

Functional YogaVelazquez

Session 1 p. 24

Barre NecessitiesAppel

Session 2p. 25

Country Fusion® Workshop MooneySession 1

p. 24

Schwinn®: Take it to the MAX

K. RobertsSession 1

p. 24

SA53:15pm-4:45pm

Strength in the Storm™ SGT Ken®

p. 25

TOP to BOTTOM – Inspired by Flex

DiscErickson

p. 25

Training the Active Aging

Female ClientK. Roberts

p. 25

Speedball CoreFeinberg

p. 25

Qi Gong On a Song

Haanp. 25

Yoga on SpeedKraussp. 25

Barre Concepts: From HIIT to LIITLewis-McCormick

p. 25

HIGH Fitness: Aerobics is Back!Nelson & Zenith

p. 25

Schwinn®: Step into

Your ShineM. Mylrea

p. 26

SA65:00pm-6:30pm

Extreme HIIT Chaos

Erickson & M. Mylreap. 26

Parkour - Youth Sports Alternatives

Nuttingp. 26

Movement MattersMcCallp. 26

AAA - Abbs at All

AnglesAppelp. 26

Functional FluidFitness forLongevity!

Contip. 26

RumbleRoller: Roll Better, Roll Less

Bettendorfp. 26

Balletone - The Non-Dancer

WorkoutK. Scott

p. 27

Weigh2DanceLauriap. 27

Schwinn®: Balancing Act - Cycling FusionThomson p. 27

SA7 EVENING SESSIONS6:45pm-7:45pm

MANIA® Rest and Recovery

with Namirsa & RumbleRoller

p. 28

Recovery Through Meditation

Rockitp. 28

SU17:00am-8:30am

HIT the WallRockitp. 28

BODYATTACK® WorkoutJacques

p. 28

Lower Extremity Training -

Female ClientRoberts

p. 28

Every Body Fights -

Boxing PTBowenp. 28

Country Fusion® For Active Agers

Mooneyp. 28

Resistance Yoga

Howardp. 28

Schwinn®:Let the

Music PlayM. Mylrea

p. 28

SU2 8:45am-10:15am

The Ladder Approach to

Program DesignMullins

p. 29

Quick & Dirty 30Lewis-McCormick

p. 29

Basics of Personal Training

ProgrammingGavigan

p. 29

Speedball For Personal Trainers

Feinbergp. 29

Seniors 65+: The Untapped Market

Kellyp. 29

Rolling With Mindfulness

& BreathworkBettendorf

p. 29

Schwinn®: R&R -

Ride & RestoreK. Roberts

p. 29

SU311:15am-12:45pm

Lift Off!Howard

p. 29

From Burnoutto Boost!

Haanp. 30

Developing Elite Fitness Experiences

Mullinsp. 30

Simple & Smart Personal Training

Feinbergp. 30

Multi-Generational

FitnessWartenberg

p. 30

Pilates Progressive

Annenkop. 30

SU41:00pm-2:30pm

Fit By NumbersGavigan

p. 30

Lower Body BlasterHoward

p. 30

Rockit Strength®: Hard Core/Peace Core

Rockitp. 30

Redefine Functional

Training- Redefine Yourself

Mullins p. 30

Laughter YogaPowellp. 30

Whose Back? Your Back!

Haanp. 30

FR3SESSION 212:30pm-2:00pm

SA4SESSION 21:30pm-3:00pm

fRID

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Ma

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SaTU

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0SU

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CALIFORNIA MANIA SCHEDULE-At-A-gLANCE®

aGROUP

EXERCISE

BHIIT / FUNCTIONAL

TRAINING

CPERSONAL TRAINING

DPERSONAL TRAINING

EACTIVE AGING /

WELLNESS

fMINDBODY /

RECOVERY

gBARRE

hDANCE /

AEROBICS

ISCHWINN CYCLING

Page 13: SCW Fitness Education · 2019-03-14 · SCW Fitness Education MANIA® Conventions Partner with Club Industry to Help you Build your Business and Career Club Industry has joined forces

Schwinn®: Indoor Cycling

Instructor Certification

J. Scott & Thews7:00am-5:00pm

SCW Aquatic Exercise

Certification 9:00am-6:00pm

Howard p. 7

SCW Corrective Exercises & Coaching

Techniques Certification

Comana 9:00am-5:00pm

SCW Aqua Barre Certification

9:00am-4:00pm Wartenberg

p. 7

One Day to Wellness

CertificationB. & M. Mylrea8:00am-5:00pm

p. 9

SCW Core Training Workshop

McCall1:00pm-5:00pm

p. 8

SCW Boxing Certification

Feinberg 9:00am-5:00pm

p. 7

StairMaster® HIIT- Cardio Training

SolutionsMcCall

8:00am-12:00pmp. 8

Country Fusion® Star Instructor

CertificationMooney

9:00am-5:00pmp. 9

SCW Women’s Leadership SummitKooperman, Thews

& Atkinson12:30pm-5:00pm

p. 8

Stages®: The Power of

ProgressionTheoret

p. 11

Tabata Core Turbulance

H2OMartinp. 11

Stroops Aqua Boot Camp

Howardp. 11

Diet DiagnosisB. Mylrea & M.

Mylrea

Metabolism & Fat - Science &

ApplicationComana

p. 11

StairMaster HIIT - High Five

Appelp. 11

The Business of Fitness

Murphy-Madden

Podcasting101: Create

Your PlatformConti

Assessments That RevolutionizeYour Business

Blakely

FR1 7:30am-9:00am

Stages®: Build it (FASTER!). They

WIll ComeFlebbep. 12

Zenergy H2OLewis-McCormick

p. 12

Aqua Abs: WIM-sy

Kulpp. 12

Sugar vs. Non-Nutritive

SweetnersComana

p. 12

Prevention and Performance for

RunnersBettendorf

p. 12

StairMaster HIIT-Variable

INTENSITY Interval Training

Veteri p. 12

Fitness Business Trends For 2019

Kooperman

Program Design for Older Adults

Linkul

Marketing to Women

in MidlifeAtkinson

FR2 10:00am-11:30am

Stages®: W.T.F.T.P.?

TheoretSession 1

p. 13

LaBlast® Splash - Shallow Aqua

FitnessVan Amstel

Session 1 p. 13

Girls Just Wanna Have Fun

Kooperman, Layne, Lewis-McCormick &

WartenbergSession 1 p. 13

Simple Approaches to

Weight LossComana

Session 2 p. 14

Strategies for Fitness Career

LongevityErickson

Session 1 p. 13

3:1 PunchoutFeinbergSession 1

p. 13

Expansion War Stories: Lessons

LearnedMcKay

Session 1

Growing a Global Brand

Strougo & Von Frohlich

Session 1

Revenue, Retention and

ReferralsBlakely

Session 2

FR3 11:45am-1:15pm 12:30pm-2:00pm

Stages®: Team Pursuit: The Experience

Flebbep. 15

Tab-Aqua QuickiesHoward

p. 15

Dive Into Aqua Choreography

Velazquez, Kulp & Wartenberg

p. 15

Nutrition Panel - Layne, B. Mylrea,

Silverman, K. Roberts-

Moderator p. 15

HIGH Fitness: Bringing Aerobics

Back!Nelson & Zenith

p. 15

Boxing: The MethodFeinberg

p. 15

Insurance for Studios,

Instructors & Trainers

Urmston-Lowe

Marketing Strategies for

Personal TrainersNutting

The Smartest in the Room

McKayFR4

2:15pm-3:45pm

Stages®: Work Your Recovery

Flebbep. 20

From Noviceto Water MANIAC!Martinp. 20

LaBlast® Splash - Aqua Dance

IntervalsVan Amstel

p. 20

Food for Thought:Brain Superfoods

Silvermanp. 20

Hormones & Exercise: Trainer’s

GuideAtkinson

p. 20

StairMaster HIIT- Variable

RECOVERY Interval Training

McCall p. 20

Hows & Whys of In-Club Education

Appel & Lewis-McCormick

2018 Global Fitness Trends - What’s All The

Rage?Williamson

Fitness Presenting - The Next Step

LayneFR5

4:00pm-5:30pm

Les Mills SPRINT™Jacques

p. 21

State of the Industry: Lewis

McCormick, McCall, Layne & Murphy-Madden

FR6 6:30pm-7:30pm

Stages®: One Size DOESN’T

Fit AllKohlerp. 22

Hydro Lift Off!Howard

p. 22

LaBlast® Splash - Shallow Aqua

FitnessVan Amstel

p. 22

Food Deconstructed

SIlvermanp. 22

Going “Deep “Into Core Training

Citronp. 22

StairMaster HIIT-Variable

Interval TrainingMcCallp. 22

Outbound-Sales AccelerationHinderberger

Social MediaStrategiesAtkinson

Introversion is PowerLayne

SA1 7:00am-8:30am

SA2 9:30am-10:45am

Stages®: Power vs. RhythmKohler & Mitchell

p. 23

AquaticPower Hour

Martinp. 23

It’s Raining Men! Equipment RevealedHoward, Velazquez,

& Rockitp. 23

What to Eat for Optimal HealthB. Mylrea & M.

Mylreap. 23

Movement Prep How To’s

Bettendorfp. 23

Boxing BootcampFeinberg

p. 23

Female Leadership: Personal &

Professional K. Roberts, Lewis-

McCormick & Murphy-Madden

Advertise Like Goliath on a David

BudgetArce

Brand Bootcamp-Guide to a

Healthy ClubWilliamson

SA3 11:00am-12:30pm

Stages®: Party Through the Decades

Kohler & MitchellSession 2 p. 25

HIIT The WavesLewis-McCormick

Session 1p. 24

Barre-A-CudaKulp

Session 1p. 24

Pros & Cons of FastingLayne

Session 2p. 25

Electronic Stimulation For Athletic

PerformanceFeinberg Session 2

p. 25

StairMaster HIIT- Variable

INTENSITY Interval Training

Thomson Session 2p. 25

Build a Dream Team or Perish

McKaySession 1

Strategically Price & Sell Your

ServicesNutting

Session 1

Making the Most of the Millennial

MarketMurphy-Madden

Session 2

SA4 12:45pm-2:15pm1:30pm-3:00pm

Stages®: The Power of

Cue-municationTheoret

p. 26

Water RunningRockitp. 26

Silver Aqua Solutions

Velazquez, Kulp & Wartenberg

p. 26

Nutrition for Fitness

ProfessionalsLaynep. 26

Self-Coaching Strategies

for WellnessSilverman

p. 26

StairMaster HIIT- Variable

RECOVERY Interval Training

McCall p. 26

Wake Up +EngageHinderberger

Referral Generation...

Not Lead Generation

Linkul

10 Steps to Launching Successful Programs

Murphy-Madden

SA5 3:15pm-4:45pm

Stages®: Triple Threat

MindsetKohlerp. 27

Waves of Laughter

Powellp. 27

Six Steps to Creative Drills

Laynep. 27

Focusing on Burnout

Prochnowp. 27

Performance Training ForPregnancy

Citronp. 27

Beat the Competition With

BoxingFeinberg

3 Strategies To Scale Your

BusinessKetchum

The Business of Personal Training

RobertsSA6

5:00pm-6:30pm

Les Mills SPRINT™Jacques

p. 28SA7

6:45pm-7:45pm

Stages®: Playing With Power

Mitchellp. 28

Spiritually Deep Powellp. 29

Stopping Inflamation

Through Nutrition

Layne p. 29

Exercise: The Ultimate Brain

BoosterKravitzp. 29

Scaling QualityVallely & Kristof

Attract Your Ideal Client

Ketchum

Agile Approach to Product

DevelopmentBettendorf

SU1 7:00am-8:30am

Stages®: The Invisible Road

Mitchell, Flebbe, Theoret & Kohler

p. 29

Dive InRockitp. 29

Nutrition Tips, Tidbits & Treats

B. Mylreap. 29

Fat Loss: The Real Story

Kravitzp. 29

From Fitness Enthusiast to Fit ProGraham

Does Size Really Matter

Barrera

Build Your Dream StudioSelman

SU2 8:45am-10:15am

Aqua Bootcamp Circuit

Lewis-McCormickp. 30

Cravings and Sugar

UnsweetenedSilverman

p. 30

The Female Traning

Advantages 2019Kravitzp. 30

The Power of Online Training

Mohan

Surefile Sales SystemsKetchum

Video Marketing To Beat The Competition

Barrera

SU3 11:15am-12:45pm

Barre H2OWartenberg

p. 30

Nutrition & Sleep: Fascinating

ConnectionsSilverman

p. 30

The Metabolic Effects of

Resistance Training

Kravitz p. 30

Find The FitRunnalls

Hit Your Studio’s Profit Goals

Selman

User-Experience Customer Service

DesignBettendorf

SU4 1:00pm-2:30pm

CALIFORNIA MANIA SCHEDULE-At-A-gLANCE fREE EXpo hoURSget your pass: scwfit.com/expo

JSTAGES CYCLING

KAQUA

(STARTS IN POOL)

LAQUA

(STARTS ON LAND)

MNUTRITION /

HEALTH

NEX SCIENCE /LEADERSHIP

oBOXING / CIRCUIT

pCLUB INDUSTRY

BUSINESS

QCLUB INDUSTRY

BUSINESS

RCLUB INDUSTRY

BUSINESS

fRID

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29

SaTU

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Thurs., March 28:........................................................5:00pm - 7:00pm Fri., March 29:...8:45am-2:30pm & 5:00pm - 6:45pm (Charity Auction)Sat., March 30:................................8:15am-3:30pm & 6:00pm-7:00pmSun., March 31:.............................10:00am-1:30pm (Closeout Shopping)

scwfit.com/ClubCA

scwfit.com/ClubCA

- WEDNESDAY -

Page 14: SCW Fitness Education · 2019-03-14 · SCW Fitness Education MANIA® Conventions Partner with Club Industry to Help you Build your Business and Career Club Industry has joined forces

ERIC HINDERBERGER• Fitness Business Coach with focus on optimizing member engagement, retention and attrition• Business Effiency Expert

RYAN KETCHUM• VP of Sales and Marketing / Co-Owner of Fitness Revolution• Strategic Planner• Marketing Technique Specialist

JASMINE “Jaz”GRAHAM• Fashion Exec turned entrepreneur running boutique studios• Owns & operates a 4200 sq. ft independent training gym located in Times Square

ELISABETH KRISTOF• RedBird Co-Owner / Co-Director• Media & Marketing Director• Administrator of Social Media, Client Communications & Blog

SARA KOOPERMAN, JD• CEO of SCW Fitness Education• CEO, WATERinMOTION®• National Fitness Hall of Fame Inductee• WIFA Board of Director’s Member

MELISSA LAYNE, MEd• Kinesiology Department Professor at University of North Georgia• Master’s Degree in Exercise Physiology • Author of WATER EXERCISE

IRENE LEWIS-MCCORMICK MS, CSCS• 2018 IDEA Fitness Instructor of the Year• Adjunct University Faculty Member • Award-winning Keynote Speaker• ACE and NASM Subject Matter Expert

TRICIA MURPHY MADDEN• IDEA Program Director of the Year• National Education Director for Savvier Fitness• Co-Creator of Barre Above

KELI ROBERTS• National Fitness Hall of Fame Inductee • IDEA Instructor of the Year• SCW Certifications Author & Faculty • ACE Global Master Trainer

DORIS THEWS• Vice President of Group Fitness, Team Training and Innovation for VASA Fitness • Senior Master Trainer for Schwinn• Master Trainer for BOSU

ABBIE APPEL• CEO / Owner of Abbiefit Consulting• Program Director Fitspace Studios• Featured in Self, Shape, and Prevention Magazine

MIKE ARCE• Founder / CEO of Loud Rumor Agency serving over 1,000 Fitness Studios• Host of Top Entrepreneur Podcast

BRIAN BETTENDORF, MSM, MS• Head of Education for RumbleRoller• Partner in Drake Global Strategy• Product Developer for TRX, RumbleRoller, ProBar & Power Reels

MICHELLE BLAKELY• Small Business Specialist with focus on increasing revenue• Owner / Founder Blakely FIT• Writer for Oprah.com & Prevention

IVAN BARRERA• Business Coach• Owner of Faster Fitness• Entrepreneur Network Specialist

Club Industry Business Summit Expert Presenters

ERIC VON FROHLICH• Co-Founder of Row House and EVF Performance• Branding specialist• Fitness community builder

DEBRA ATKINSON, MS, CSCS• Subject Matter Expert for the American Council on Exercise• Host of Flipping 50 TV Show & Podcast• Best-Selling Author of 6 Books

ROBERT LINKUL• Owner of Be STRONGER Fitness for older adults• NSCA’s Personal Trainer of the Year Award Winner

PETE MCCALL, MS• ACE and NASM Certified Personal Trainer and Consultant• Host of the All About Fitness podcast• Adjunct faculty at Mesa College

GAVIN MCKAY• Entrepreneur and new studio mentor• Founder of Unite Fitness• Creator of signature Unite Workout Series

SHARAD MOHAN• Co-Founder and CEO of Trainerize• Technology Expert known for digitizing the fitness club experience• Wearable fitness device advocate

MARK NUTTING, CSCS• Owner of Jiva Fitness• 38 years experience in health club management• Author of Business of Personal Training book for Human Kinetics

TYLER PROCHNOW• PhD in Health & Human Performance• Facility director• Researcher focused on Instructor burnout & Social networks

DR. GLENN RUNNALLS, PhD• 30 years experience in organizational learning and training• Director of Business Development at Kinetisense

ASHLEY SELMAN• Owner of Evolution Trainers, a 7-figure, 14,000sf private personal training studio• National presenter coaching fitness studio owners

DEBRA STROUGO• Co-Founder & franchising pioneer of Row House, a boutique fitness concept. • Sold over 160 Row House franchises

JENNIFER URMSTON LOWE• Sports & Fitness Underwriting Supervisor, National Account Manager, and Marketing Manager • Founding board member of AFS

LEE VALLELY• Former national director of corporate sales for Gold’s Gym International growing revenue to over $3.5 million dollars• Co-Owner of eight World Gym locations

MARK WILLIAMSON• Co-founder of ClubIntel• Former VP of Research at ClubCorp• Owner of Retention Measurement Solutions boutique research business scwfit.com/ClubCA

Page 15: SCW Fitness Education · 2019-03-14 · SCW Fitness Education MANIA® Conventions Partner with Club Industry to Help you Build your Business and Career Club Industry has joined forces

KELI ROBERTS• National Fitness Hall of Fame Inductee • IDEA Instructor of the Year• SCW Certifications Author & Faculty • ACE Global Master Trainer

MICHELLE BLAKELY• Small Business Specialist with focus on increasing revenue• Owner / Founder Blakely FIT• Writer for Oprah.com & Prevention