Ultimate Techie, Your Guide to GenX

ULTIMATE TECHIE Your Guide to GenX INTRODUCTION 1. Technology Revelations based Series. 2. Temperament - Professional and Youthful 3. Target Audience - 12 to 75yrs 4. Duration per Episode - 50 mins TELECAST 1. Every day or, 2. 5 days a week or, 3. 3 days a week With repeat telecast time-bands. LANGUAGE 1. Hindi or, 2. English or, 3. Hindi-English or, 4. English with glimpses of Hindi CONCEPT The series has each episode with the introduction of a technological breakthrough of one particular industry with one or two particular product or service which are currently running and available in the market. In this way, the episode moves around with the available product or service and its price offered to the consumer along with the introduction of the company and management team. The Episode moves around for an hour giving the various details of the product or service and company to the public in the following manner :- - General services offered to Public

- Price of Product or Service. - Company details - Other Products or Services - Difference between cost - Level of Upgradation in technology - Benefits to Consumer

- Technological Breakthroughs - Comparison between other products and prices.

- Commission segmentation to company’s and traders. - People and Company’s offering upgraded services at best costs. - HelpLine Numbers. - Law details in case for lodging complaints

Ultimate Techie, Your Guide to GenX

Altogether we select one industry and 2 or 3 best available products in the market to become the very ‘ Base ‘ of our episode-content. In each episode we talk about and how concerned “Clips” of these Products under following “Segments” 1. Videos from experts or self-created 2. Interview with experts providing these product or services. 3. Testimonials There may be a segment which may not be a part of every episode like; (a) Promotion of a product or services (b) Testimonials in Person (c ) Introduction of new Product or Service There can be more sections as “Quick Segments” of 40 Seconds or less, Like; (a) News on upcoming events (b) Best Wishes to viewers from Celebrity (c ) Any new “Quick Segment” can be added from the Marketing Point of view as per suggestion of the CHANNEL. DESIGN AND PRESENTATION STYLE 1. Ultimate Techie means to guide the public about the complete technology of a product or service without making the audience feel “out dated” with the Industry breakthroughs. A feel of technology sound and advanced with the air of class and professionalism. 2. At Ultimate Techie we take our audience on investigative journey which is quite exciting and knowledgeable at every step. We design our content keeping in mind point 1, that is the point of making the audience “Technology Gurus” with the industry knowledge in mind. We design our presentation style keeping in mind point 2, that is exciting and knowledgeable. ANCHOR One Anchor A new Professional, classy looking female with the perfect blend of smartness and knowledge accompanied with the perfect smile to introduce every product and service in her elegant grace.

SETTINGS The Anchor will be shot against CHROMA. The Anchor will be sitting against the Background with a Tablet or Laptop on a chair or table and its team on stage along with a screen behind her to show videos which will can be changing on after some episodes.

Ultimate Techie, Your Guide to GenX

CONTENT It is now apparently clear that the content of Ultimate Techie is based upon the most famous technology breakthroughs in the industry with the availability of product or service to the general public at an economical cost and with the most result oriented company in the market. The target audience requires to have thorough knowledge about the service or product with a twist of excitement. So, “Excitement and Knowledge” is the prime factor of “Content Selection” The Segments are divided on the basis of the Industry and Product Selected with the Technology Element. They can be; 1. Product 2. Service 3. Product and Service

We present the company along with its product or service that is provided to the general public. we give knowledge about the comparative prices of the various other products or services and advantages and disadvantages gained. The demo videos for the usage of the product or service are also shown where applicable.

Industry experts are brought in to give assurance of the quality of the product or service provided and also proper guidelines will be given. In case for registering complaints and to solve customer grievances Helpline number will be provided. People who have already used to this product or service will be sharing their experience in person or through audio-visual to satisfy audience about the product or service being genuine. THE LOOK 1. Bright and Smart 2. We have a list of product or service which are going to be “broadcasted” 3. Opening montage can have an “Professional” look with an exciting thrill, highlighting gadgets, electronics, people using techy products and so on from different age groups. Title appears against audio of typing keys on computer or phone.

CURTAIN RAISER Here is the Show ! 1. The Professional Montage 2. Anchor , the professional and graceful one introduces the show. “Welcome to the Ultimate Techie your one stop shop destination to gain that information which you always wanted “

Ultimate Techie, Your Guide to GenX

3. A Montage of a person using Product A (A Wi-Fi enabled HP Printer) and getting print out with help of mobile phone is used in this episode on the title music of Ultimate Techie 4. Opens with a 6 sec. CG, naming the segment. Segment 1: Product Introduction : A Wi-Fi enabled HP Printer The introduction of the Printer is narrated in “Voice Over” and “Product Video” is matched to the present product. Some Introduction and small feature detail can be used to enhance the Product-Element. 5. Anchor introduces next segment. Segment 2: Other Products and Services Available A few Other Products or Services available along with price difference and benefit gained over selected product or service of the day. Segment 3:Visuals of other product or services with specifications. 6. Anchor Introduces next Segment. Segment 4: Introduction of Industry Experts by Interview of selected products versus other products or services. Segment 5: Explanation of benefits to consumer over selected product by technology breakthrough of barrier of the selected product or service through 7. Anchor provides helpline numbers and grievance redressal information to viewers 8. Anchor conducts a question answer session with audience and interview experts (Query Solving Session) 9. Anchor shows testimonials of selected product through Audio - Visual 10. Anchor concludes the show and at the end says her Goodbyes to the audience, thanking them for their support and loyalty towards taking a step towards a brighter and smarter India. 11. Closing Montage ----------------------------------------------The End-----------------------------------------------------