SCRIPT BEVERLY HILLS SEASON 10 EPISODE 2207:52 19:20DYLAN :It's simple. People log on the lnternet, view your stuff, point and click.DONNA: It's like catalogue shopping.DYLAN : Yeah, but much more personalized. Say someone orders a dress, anytime they log on again they get sales information on that particular line.CLARE:You can track that? DYLAN :If someone logs on three times but doesn't order anything, they automatically get a sales incentive when they log on again.DONNA:Well, that sounds great, once they log on.Everyone sells stuff on the lnternet. How are people supposed to find us?DYLAN :They can search for you on their own, or you can advertise.CLARE:- How expensive is that?DYLAN : - It varies. I mean, you can spend 35,000 a month for a banner ad on a good search engine.DONNA:Or? DYLAN :Or as little as 1,500 a month for a space on a smaller website. The more you pay, the more hits you are guaranteed.DONNA:And if the advertising succeeds then we have to be able to deliver the product.DYLAN :Which means paying for manufacturing, shipping, storage.CLARE:Okay, but not before we have any orders.DONNA: Yeah, of course before. If some girl orders a prom dress and it arrives three weeks after the prom, then we're through.CLARE:Donna, off-line, you sell to women in Beverly Hills. Online, you sell to the world.DONNA:If they find us. If we pay for them to find us. If we pay to make the clothes that they might not buy. It's so speculative.CLARE:Which is why you shouldn't put up any of your money. Luckily, people are dying to get in on a good lnternet investment.DONNA:Well, if I'm not willing to invest myself, I can't ask other people to invest for me.CLARE:Everybody does that.DONNA:Well, not me. I'm sorry for your trouble, Mitch. It's just I think the lnternet revolution's gonna have to go on without me. Sorry.