scribe overview - wescribe.co
TRANSCRIPT
Overview
2014 Confidencial
Which market are we targeting? Media/News/Publishing.
Type of product: Social networks and community for writers.
Target audience: Writers/Bloggers.
Stage of Development:
Open Beta with limited functionality.
We are changing the way network see their users.
Social Networks have value because they are built by users.
There are different networks for different user domains.
Writing/blogging tools haven’t really evolved in a decade.
Writing/blogging domain will be even more valuable.
Scribe is the only network that allows their users to benefit from the value they create.
2014 Confidencial
Scribe Thesis
Scribe is the only social network where writers and readers are
more than content producers and consumers, they are PARTNERS.
2014 Confidencial
Internet 1.0, 2.0 and 3.0
2.0 - Content produced by users and online interactivity
1.0 - Sites with static content.
3.0 - Content created and organized by users, more customization and interaction.
Users as a viewer. (Altavista, Geocities, Yahoo)
Users as a product or client (Facebook, Twitter, Linkedin)
User as a PARTNER. (Kickstarter, Wikipedia, Scribe)
Sign Up Here!
Like follow
Publish Here!
Hello! Welcome to my website!
2014 Confidencial
1997
The term “blog” was
coined in 1997, when
Jorn Barger called his
site a “weblog”
2001
Niche blogs such as
Mashable and TechCrunch
mainstream in the 21st
century
Now
Today, news blogs
rival mainstream
media.
Social media has
made blogging more
interactional
2014 Confidencial
The Evolution of Blogging
Have social networks made blogs more interactive?
“It feels like these blogging tools haven’t really evolved in a decade.”
- Evan Willians, CEO at Medium and Twitter founder and board member.
NOPE!
2014 Confidencial
• Writers can not
constantly update
their content .
• Complex and
unintuitive content
management tools.
• Writers see no return for
what they are trying to do.
• Try to build their own
audience, but FAIL
• Try to make money from
their blogs, but FAIL
Problem 1: Problem 2:
<html><table text>
</html>
buy here? follow? nope!
2014 Confidencial
Blogging 1.0
Blogging 2.0
Wordpress. My first blog!
buy here? follow? nope!
2014 Confidencial
Problem 1: Problem 2:
• Writers can not
constantly update their
content .
• Complex and unintuitive
content management
tools. Solved!
• Writers see no return for what
they are trying to do.
• Try to build their own audience,
but FAIL
• Try to make money from their
blogs, but FAIL
Scribe is blogging 3.0
√ Focus on writing
√ Build your audience
√ Find and Share new content
√ Users are rewarded for the content they create
Value Proposition
Revenue Model√ Credit system purchase
√ Commission
√ Sponsors
2014 Confidencial
Poetry with love
Articles
Poetry
Short Stories
The discovery matrix
User search
2014 Confidencial
Blogging 3.0 – Scribe a participatory platform for discovery.
How users are related and connected.
Profiles and Timeline. (ex: facebook)
Interest Graph -Topics and subject which users are interested. (ex: twitter/blog)
Social Graph
2014 Confidencial
Scribe is the place where it is possible to combine these two concepts, allowing users to build their audience and find new texts.
Blogging 3.0 – Spreading the wealth
We change the users role in the social network. Users are not our product. Users are not our client.
Writers control when and how to charge for their texts.
Users are PARTNERS
Readers will be rewarded for sharing paid texts which are purchased.
2014 Confidencial
Scribe gets a commission of 20% every text purchased and the writer control the commission paid to their referrers.
We create a system of micro payments to users through a credit purchase.
Users buy texts with Scribe credit.
Scribe Credit System
2014 Confidencial
$ 10,00 200,00
Scribe Money
Buy
Scribe Credit System
Writer selects category #theme (tags) language
Is it free?
Writers publish
Monetize Text System
2014 Confidencial
R$ 10,00
200,00 Scribe Money
Yes
No
Shared Text Buy from shared link
8,00 (Writer)
2,00 (Scribe)
Buy
Share
Buy
7,00 (Writer)
2,00 (Scribe)
1,00 (Spreader)
Direct Sell Buy from Scribe
10,00
2.0 Model
Facebook, Twitter, PayPal Kickstater, Wikipedia, Scribe
The key is the network size.Network is just the path. Individual
users are the key.
First mover advantage is critical to revenue.
(Ex: Paypal waited until 4mm users before turning revenue)
We are able to make money easily and fast.
Kickstater crowdfunded US$ 1b in 5 years, and the revenue is around US$ 30mm/year).
3.0 ModelX
2014 Confidencial
There are over 300 million blogs
175.000 blogs are created everyday day
There are over 500.000 post/day*
There are over 400.000 comments/day*
12 million people blog via social network**
77% Internet users read blogs
23% of internet time is spent on blogs and social network
* Just in wordpress plataform ** Twitter and facebook
HUGE market potential!
2014 Confidencial
Users/month
n°o
f use
rs
0
200
400
600
800
month
mai-14 jun-14 jul-14 ago-14
Usuários total"Previsão" de usuários
Scribe Metrics - Growth rate of users (last month)
248%
488%Users x Text
0
200
400
600
800
mai-14 jun-14 jul-14 ago-14
Usuários totalTextos totais
Scribe Metrics - Growth rate of text (last month)n°
of u
sers
Scribe co-founders: perfect combination of skills
Kelvin Araki
Degree in business,
already founded two
companies and is an
amateur writer.
We are the right team to develop and build Scribe.
We have complementary skills, enabling the project runs
quickly. We have a very good work flow, because we respect
and admire our diversity of thought and experiences.
Alexandre Wiechers
Autodidactic developer,
at age of 20 has worked
in 2 startups and
founded Scribe.
Eduardo Taulois
Degree in Marketing ,
was the owner of his
own Ad Agency for the
last 10 years.
2014 Confidencial
[email protected] [email protected] [email protected]
2014 Confidencial
Kelvin Araki Alexandre Wiechers Eduardo Taulois
Scribe Headquarter Av. José Manuel Balmaceda, 186 - Cj. 421 Reñaca - Viña Del Mar Valparaíso - Chile - ZIP: 8650423
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