screw your big screen tv
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Why the small screen has come to to rule our lives, the history, technology advances and the future.TRANSCRIPT
Like many great stories, it started at a…
Screw Your Big Screen TVHow Small Screens Came to Rule Our Lives
Screw Your Big Screen TVHow Small Screens Came to Rule Our Lives
About me
Director, Bridge Labs
•Life-long geek and learner•Technologist for almost 28 years•Interactive marketer for 7 years •Worked for startup publisher prior Bridge•Quote: “My career followed my passions”•Blog: faminecity.com•Twitter: @marty_b
Target
ASSume something
The History
Principles
• Content choice • Portability • Convenience
Mobile, right?
Consumer behavior shift
Let’s add personalization
Can you say?
It wasn’t just audio
From the late 1980’s, screens prospered
The business model was codified
Pitfalls
The stage is set
• Principles• Content choice• Portability• Convenience• Personalized
• Consumer behavior (business and opportunity)
Catalysts
Killer applications
Don’t be so Western
Pysch 101
Technology advances
Mobile fits our “snacking” culture (US)
Check EmailUpdate Facebook StatusSend an SMSBrowse PhotosCheck Bill Payments
Ways to go. We haven’t evolved (yet)
Top 5 mobile Sites
•Over 4 billion mobile users today (global)
•More than PC owners
•More than credit card owners
The Future. Implications are HUGE.
User reality
Mobile is the wrong word. Think small screen.
The small screen: Evolution
Your television is already transforming
Google.TV
=
World is shrinking
Niche: We don’t live in a mass market.
Far reaching implications: Education HAS to change
Life will continue to be measured, personalized
Healthcare transformed
Empowering social
Connecting wallets to networks
Privacy: Is a thing of the past. Live with it.
Economics: Free is good
How’d we get here?
• Shifted consumer behavior starting way back in the 1950’s
• Technology advances opened the doors
• Small screen is still transforming, but device distinction disappearing
How to apply?
• Principles not tactics, learn from history
• Behavioral incentives and scale data are important
• Life is integrating, not compartmentalizing
• Not if, when
