screw it: 10 insights into extreme buying
DESCRIPTION
The recession has impacted purchasing decisions but consumers are buying when the mood takes them. Find out what is driving these spontaneous acts of defiance.TRANSCRIPT
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Screw It:10 Insights into Extreme Buying
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Growth Stories
Bringing you a flavour of business
growth trends...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com
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White hot consumerism may have cooled with the recession, but purchasing continues
Extreme buying is like 'a rush of blood to the head', where barriers come down and a sudden
purchasing impulse takes over
Extreme buying has many drivers (see below)and is one of the Growth Stories of our age
extreme buying
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when friday comes
Austerity, new discipline, watching the credit card....all are fine until they meet human desires
Good behaviour is 'rewarded' by a night out on the town, or a splurge at the Mall
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Meanwhile, human desires are changing!
Many trends point towards thrill, pleasure,fantasy and extremism
all change
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The desire to live a life full of excitement & entertainment has grown since the 1990s
in most countries
excitment
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Survey work by Sociovision Ltd shows a strong correlation between hedonism
and consumption
Hot hedonists can't resist buying; three times as many will purchase compared
to ice cold ascetists
can't resist
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life's getting extreme
Risking your credit limit is
nothing compared to what you are
prepared to do at weekends
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66% of the British are driven by their dreams and their imagination
Over one third of the Dutch think that the world around them is not real!
fantasy
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overload
Faced with information overload, especially when
purchasing on the net, many are ultimately taking 'screw it!' snap decisions
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40 years ago, people mayhave been able to resist
too tempting
Today, all resistance is futile!
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profiting
LVMH (Bulgari, Louis Vuitton, Moet & Chandon, Christian Dior, De Beers and Tag Heuer etc), posted sales of €23.7 billion for 2011, up 16.7 per cent on the previous year
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Working with Future Coaching Conference speeches on major trends - accelerating
management awareness Workshopping trends – evaluating impacts on
businesses or brands; future-proofing existing offers Brainstorming sessions – innovating to harness growth Reports on the future of sectors or industries –
jumping ahead of the curve; achieving thought leadership; building in longevity
Training for consumer insight teams – boosting internal futuring capabilities
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