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Screenvision OverviewOverview of Screenvision Cinema Network
Screenvision Research Resources
Why Use MapInfo?� Various Sales Forces – Varying Needs
– Local, Regional, National
� Screenvision Networks within the Network
– National Platform= All theatres
– College Network = Targets Screenvision’s Theatres On/Near College Campuses
� Location Based Businesses/National Advertisers
– Supports Habits around Movie-going
Case Studies
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Screenvision Cinema Network: What is Screenvision?
• A Cinema Advertising Medium that integrates messages from National, Regional and Local Marketers� Ability to target the movie-going consumers
� Custom, creative media/marketing offerings
– On-Screen / Off-Screen (Lobby)
• Commitment to Our Audience:� Engaging preshow that makes a positive contribution to the
movie-going experience
� High-quality entertainment and high-quality advertising
� Exceptional image and sound
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CHICAGO
NEW YORK
Screenvision CompositionLOS ANGELES
LOS ANGELES
550+ million admissions annually
2,300 movie theatres
Over 14,000 screens
All 50 U.S. States and 92% of U.S. DMAs
65% Top 50 DMA audience delivery
68% A/B County audience delivery
150+ exhibitors under long-term contract
13 of the top 20 U.S. exhibitor companies
Premiere theatres
Source: Screenvision internal list as of 6-01-08.
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Screenvision Cinema Network:Distribution
Screenvision Represents 157 Exhibitors, Screenvision Represents 157 Exhibitors,
including 12 of the Nationincluding 12 of the Nation’’s 15 Largest Circuitss 15 Largest Circuits
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The Screenvision Preshow Delivers Unique Opportunities For Advertisers
Traditional spots
Long-form advertising
Programming sponsorships
Segment sponsorships
Product Integration
Interactive marketing & promotion
Custom integrated media solutions
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Hollywood Offers Untapped Impressions for Your Media Plan
2008 projected admissions show an increase of +4% over the past 4 years
Cin
em
a A
dm
iss
ion
s (
Billio
ns
)2
00
5-2
00
8
Sources: MPAA 2007 U.S. Theatrical Market Statistics; 2005-2007 admissions based on NATO average ticket prices; 2008 projections based on prior year.
1.3 761.3 95 1.400
1.43 5
2005 2006 2007 2008
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As Advertisers Recognize Our Value, Cinema Is Growing Quickly
Cinema posted +15% YOY growth in 2007
Cinema media growth in 2007 was second only to Internet media
2007 cinema ad revenue data will be released in June 2008
% Change in Ad Revenue
2007 v. 20062 0 .0%
-3 .0% 0.1%
9.0%
15 .0%
Print TV OOH Cinema Internet
Sources: Cinema Advertising Council, 2007: ad revenue for CAC members only, does not include beverage category advertising. Jack Myers Media Business Report, Sept. 17, 2007
CAC Member Ad Revenue
(mil l ions)
$1 86
$ 273
$368$395
$4 76
2002 2003 2004 2 005 20 06
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Screenvision Cinema Advertising Research Resources
Screenvision leads the industry in using third-party research to make cinema advertising accountable to advertisers:• Nielsen Currency
• IMS Reach and Frequencies
• Theatrical Entertainment Services
• Nielsen Entertainment Post Campaign Performance
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Screenvision Third Party Measurement
• Nielsen Cinema Audience Report� The medium’s currency: audience size and demographics of
moviegoers
• ims Media Solutions� Software systems that include measurement from various media.
The allows the marketplace to view Cinema’s Unduplicated/Unique audience and media mix modeling (the Reach and Frequency of a campaign across mediums)
• Mediamark Research (MRI) / Simmons� The product/service consumption of Moviegoers
� The Psychographics and Habits of MoviegoingConsumers
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ScreenvisionConsumer/Primary Research
Advertiser’s Campaigns
� Standard on-screen ads
� Impact of multi-element media buys e.g. on screen commercial with in-lobby promotion
Preshow
� Overall Likeability of all Elements
� Long Form Advertising value with on-screen ad
� Product Integration
Marketplace Studies
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Screenvision Cinema Network Why MapInfo?
Support Various Screenvision Sales Forces
• Local, Regional, National Information to Clients
Screenvision Networks
• College
Mapping For Placed Based Businesses/Advertisers
• Movie Attendance Patterns
• Activities Surrounding Movie-going
• Goals of Advertisers using Cinema e.g. How many of my locations are within 10 miles of a Screenvision movie theatre?
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Screenvision’s Indiana CoverageTotal Theatres: 38
Total Theatres In A/B Counties: 15
Total Screens: 263
Weekly Admissions: 127,247
Monthly Admissions: 562,431
Source: 2008 MapInfo (TargetPro 4.7 and Professional 7.8), Screenvision internal theatre list and average weekly admissions as of 1.18.08; monthly admissions calculated by multiplying weekly data by average number of weeks in a SV flight from 2007 (4.42).
AMC TheatresBFTG Property ManagementCarmike CinemasCinema ProductionsGreat Escape TheatresHogan CommunicationsNorth Park CinemasNeighborhood CinemasRave Motion PicturesStarplex CinemasE
xh
ibit
or
Pa
rtn
ers
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7% 7% 8 % 7%
24%
29%
19%
Monday Tuesday Wednesday Thursday Friday Sat urday Sunday
Movie Attendance During the Weekend
Nearly three-quarters of movie-going occurs Friday through Sunday
Sources: Cinema Audience Report interview questions, 2007 Full Year, Base: P12+ past week moviegoers
Share
of
Attenda
nce:
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Movie Attendance During the Weekend
Nearly three-quarters of movie-going occurs Friday through Sunday
Sources: Cinema Audience Report interview questions, 2007 Full Year, Base: P12+ past week moviegoers
Share
of
Attenda
nce:
28 %
72%
0
0.5
1
Monday-Thursday Friday-Sunday
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Nearly 75% of JC Penney Stores Are Located Within 10 Miles of a Screenvision Theatre
• There are 1,108 (47%) SV theatres and 8,230 (56%) SV screens within 5 miles of JC Penney
• There are 1,583 (67%) SV theatres and 11,692 (79%) SV screens within 10 miles of JC Penney
• There are 649 (61%) JC Penney stores within 5 miles of Screenvision theatres
• There are 772 (73%) JC Penney stores within 10 miles of Screenvision theatres
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SOURCE: 2006 MapInfo (TargetPro 4.7 and Professional 7.8), Screenvision theatre locations from internal list as of 1/5/07(2,364 Screenvision Theatres, 14,793 screens). 1,056 JC Penney stores from client list.
Screenvision Theatres
JC Penney Stores
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Modell’s Stores and Screenvision Theatres
• There are 217
Screenvision
theatres and
1,964 screens
within 10 miles
of Modell’s
stores in the
upper East
Coast region
Source: 2007 MapInfo (TargetPro 4.7 and Professional 7.8). Based on Modell’s Sales proposal as of 1.8.08, theatre list provided internally.
Screenvision Theatres
Modell's Stores
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• There are
13
Screenvisi
on theatres
and 200
screens
within 10
miles of
Modell’s
stores in
this region
Source: 2007 MapInfo (TargetPro 4.7 and Professional 7.8). Based on Modell’s Sales proposal as of 1.8.08, theatre list provided internally.
Screenvision Theatres
Modell's Stores
D.C. Modell’s Stores and Screenvision TheatresD.C. Modell’s Stores and Screenvision Theatres
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Sources: 2008 MapInfo (TargetPro 4.7 and Professional 7.8), Screenvision theatre locations from internal list as of 4/1/08 (2,166Screenvision theatres, 13,449 screens, not including AMC Loews). 221 Military Base locations from www.military.com
Screenvision Theatres around Military Bases
There are 102 theatres and 779 screens within 5 miles of a military base
There are 261 theatres and 1,864 screens within 10 miles of a military base
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Screenvision Theatres
Military Bases
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Sources: 2008 MapInfo (TargetPro 4.7 and Professional 7.8), Screenvision theatre locations from internal list as of 4/1/08 (2,166Screenvision theatres, 13,449 screens, not including AMC Loews). 221 Military Base locations from www.military.com
More than 60% of Military Bases fall within 10 Miles of a SV theatre
There are 75 military bases within 5 miles of a SV theatre
There are 143 military bases within 10 miles of a SV theatre
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Screenvision Theatres
Military Bases