screening literacy. european report on film literacy (english version)
DESCRIPTION
The presentation of the Screening Literacy report in Bologna for the conference FILMAGOGIA (english version)TRANSCRIPT
Screening Literacy. The European Report on Film Literacy
Audience building
Audience development
Market awareness
School curriculum
Licensing models
Young audience
Children filmsDigital switch off
Theatres
Independent films
Creative europe
National strategy
Access
Industry
European added value
Creative EuropeFilm heritage
_______________________________________Bologna, 7 dicembre 2013
Simone Moraldi (FilCoSpe– Università degli Studi Roma Tre)[email protected] – screeningliteracy-italia.blogspot.com
Film as an artform
Creativity
Production-chainFilm Literacy
‘The level of understanding of a film, the ability to be conscious and curious in the choice of films; the competence to critically watch a film and to analyse its content, cinematography and technical aspects; and the ability to manipulate its language and technical resources in creative moving image production.’
(“Screening Literacy”, Executive Summary)
Film Literacy. A definition
Film Literacy in Europe.Action lines within the European Programmes 2014-2020
FILM LITERACY
European film and audiovisual
heritage
Production value-chain
Active citizenship
European film and audiovisual
industry promotionExploitation
Non-core skill
INDUSTRYCULTURE COOPERATION
Audience building
Access to heritage, understanding of film as an artform, curiosity, capacity to browse within the deep
sea of the market
Audience development for an European market
Social functions, social inclusions, local
development
CREATIVITY
Professional skills
Handle the “to-do” skills
Connection to producers
Film Literacy in Europe
Sotto-programma MEDIA
Audience Development
Film Literacy
Cinedays Europe (2002)
Thessaloniki declarations “Audiovisual
heritage and film education” (2003)
Wim Wenders: il cinema nei curricoli
scolastici (2009)
Media Literacy
Piano Nazionale Cinema
(MIUR, 1999-2001)
Screening Literacy, the European Report. Partners
Agency
Financing programme
Italian national partner Endorsement
Consortium head
Screening Literacy. The Report outcomes
NATIONAL STRATEGYHigh degree of
coordination between cultural and educational
sectors
Coordination between central and local administration
Forced priority to the correct audience building
free from the market influence
EUROPEAN ADDED VALUE
Transfer of innovation, translatability
Best practice transnational
exchange
Strategic event of film and audiovisual
promotion
Best practices in Europe
A wider literacy(Northern Ireland Screen, Northern Ireland)
Filmoteka Szkolna(Polish Film Institute, Poland)
Filmoteka Szkolna is based on a box of polish feature, documentary and animation films available to all middle and secondary schools in Poland free of charge
Le cinéma, cent ans de jeunesse(Cinémathèque Française, France)
Cinema en curs(A bao a Qu, Catalonia, Spain)
2014. An ipothesis of a strategic plan for Film Literacy in connection to the whole film and audiovisual value-chain
NATIONALSTRATEGY
Licensing for non commercial use
Young audience
School
Digital switch off
Government-regions coordination
Audience building
Italian semester of presidency
Heritage
Industrial value-chain
Digitisation
Europe
Digital Agenda
Creative Europe
Structural funds
Quality films for children
ExploitationMulti-platform
Quality product promotion
Pedagogic tools
LLP
THANKS!
_______________________________________Bologna, 7 dicembre 2013
Simone Moraldi (FilCoSpe– Università degli Studi Roma Tre)[email protected] – screeningliteracy-italia.blogspot.com
screeningliteracy-italia.blogspot.comfilmliteracyadvisorygroup.wordpress.com
TO DOWNLOAD THE FULL REPORT:
http://ec.europa.eu/culture/media/media-literacy/studies_en.htm