Screen Integration Marketing:

The Winning Formula For Tapping into China market

ConversionRemy Wong

Business Development Director of 360 Group International

Advertising Unit

5+ years solid experience in the China digital marketing

Help over hundreds of oversea advertisers all over the world

to get into the China market

Serving clients from different verticals, including E-commerce,

luxury brand, travel and Tourism, Finance and retail.

C h i n a N o . 1 i n t e r n e t

s e c u r i t y c o m p a n y

D i g i t a l m a r k e t i n g

s o l u t i o n

Who is Qihoo 360 (360 Group)

No.1 PC antivirus software in China.

515 million active users, 95% market penetration rate

Unique PC & Mobile browser in China.

40 million active users, 73% market penetration rate

No.1 web directory portal in China

677 million daily page views

No.1 mobile antivirus app in China

Over 500 million users

Mobile app store in China for Android

Over 400 million users

Search engine in China

450 million users, daily 700 million search volume

Fact about China Internet in 2018

China internet users

Top 5: Instant Messaging

Search

News Reading

Videos / Music streaming

Online Payment

What they do online?

The Trend: Change of china internet users’ behavior – Devices

The Trend: Change of china internet users behavior – Devices

Search Compare Review Buy

The Trend: Consumer journey – Devices

Screen integration report from i-research china

Screen integration Cross Devices marketing

Past Present Future

Transaction

Transaction

Transaction

Get the

promotion offer

Understand the

product

Payment

Screen integration Cross Devices marketing

Consumer Journey

Pre Shopping Shopping Post-Shopping

Browse Search Add to Cart Favourite Pay Track Delivery After-Sales Service

PC

Mobile

81.1%

71.1%

74.9%

60.3%

72.5%

72.4%

66.3%

61.1%

65.1%

81.3%

60.9% 50.1%

72.2% 48.7%

How we can help?

Web directory portal with the highest PV

2nd Largest search engine in China

No.1 antivirus software in China Browser with the highest DAU

big data marketing strategy

360 big data platformBig data analysis

360 DMPPrecise users targeting option

360 TrendSearch analysis

360 DianjingOne-stop backend platform

SEM/DSP

Brand Express & Standard Paid Search

- Occupy the 1st screen of SERPStandard Paid Search

Competitor Express – Trigger by Competitor TermsPremium Zone – Trigger by Generic Keywords

360 DSP (Demand Side Platform) - OPEN & UNLIMITED RESOURCES

=PC MOBILE

+10 billion 2 billion

Huge Inventory with PV ≥ 2 Billion/Day

360 PMP (Private Market Place) - Exclusive 360 own media (PC & mobile) / app portal

360 PMP (Private Market Place) - Exclusive 360 own media (PC & mobile) / app portal

360 PMP (Private Market Place) – Mobile Native Ad with HKIP Targeting

Accurate & Unique Targeting approach

URL

Retargeting

Keywords-

retargetingGeo - Targeting

500+ Purchase interest filtering option

200+ Industries interest filtering option

Web portal segmentation

CPC/CPM buy

Screen integration report from i-research china

THANK YOU!

Visit us at:

Booth No. 3E-A02

And there is more!

How exactly can I plan for my campaign in China?

How can I track the result?