scrach i isplay ase plaora - lotto-bclc.com · tips for sales success to maximize sales, don’t...

2
The Retail Information Sheet is also available on the Retailer Hub, at www.bclcretailerhub.com For more information, please contact your BCLC Territory Manager or Lottery Support Hotline at 1-800-667-1649. Sleeve 4 Sleeve 3 Sleeve 2 Sleeve 1 Cash Register Pocket 7 Pocket 6 Pocket 5 Pocket 4 Pocket 3 Pocket 2 Pocket 1 Scratch & Win Display Case Plan-o-gram 4-part case, cash register on RIGHT side - Strategic Layout Display Case Strip January 2, 2019 * Does not apply to Retail Stores Group accounts. For more information, contact your Territory Manager or visit the Retailer Hub. Tips for Sales Success To maximize sales, don’t put anything on top of the display case, especially covering high-value tickets. Always keep your case fully stocked. Every time you run out of stock you lose potential sales. Use the lock feature on the display case door so tickets are secure at all times. Display new tickets across the front to maximize awareness. Keep high-value tickets closest to the cash register. Incorporate tickets you may have that are not on the Planogram according to price point. The “Power L”

Upload: others

Post on 27-Aug-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Scrach i isplay ase Plaora - lotto-bclc.com · Tips for Sales Success To maximize sales, don’t put anything on top of the display case, especially covering high-value tickets. Always

The Retail Information Sheet is also available on the Retailer Hub, at www.bclcretailerhub.comFor more information, please contact your BCLC Territory Manager or Lottery Support Hotline at 1-800-667-1649.

Sleeve 4Sleeve 3Sleeve 2Sleeve 1

Cash Register

Pocket 7

Pocket 6

Pocket 5

Pocket 4

Pocket 3

Pocket 2

Pocket 1

Scratch & Win Display Case Plan-o-gram4-part case, cash register on RIGHT side - Strategic Layout

Display Case Strip

January 2, 2019

* Does not apply to Retail Stores Group accounts. For more information, contact your Territory Manager or visit the Retailer Hub.

Tips for Sales Success

To maximize sales, don’t put anything on top of the display case, especially covering high-value tickets.

Always keep your case fully stocked. Every time you run out of stock you lose potential sales.

Use the lock feature on the display case door so tickets are secure at all times.

Display new tickets across the front to maximize awareness.

Keep high-value tickets closest to the cash register.

Incorporate tickets you may have that are not on the Planogram according to price point.

The “Power L”

Page 2: Scrach i isplay ase Plaora - lotto-bclc.com · Tips for Sales Success To maximize sales, don’t put anything on top of the display case, especially covering high-value tickets. Always

The Retail Information Sheet is also available on the Retailer Hub, at www.bclcretailerhub.comFor more information, please contact your BCLC Territory Manager or Lottery Support Hotline at 1-800-667-1649.

Sleeve 4Sleeve 3Sleeve 2Sleeve 1

Cash Register

Pocket 7

Pocket 6

Pocket 5

Pocket 4

Pocket 3

Pocket 2

Pocket 1

Scratch & Win Display Case Plan-o-gram4-part case, cash register on RIGHT side - Standard Layout

Display Case Strip

*Does not apply to Retail Stores Group accounts. For more information, contact your Territory Manager or visit the Retailer Hub.

$1

$2$3 $5

Base GamesGold Rush, Blackjack, Instant 6/49, Set for Life, Bingo, Crossword

Tips for Sales Success

To maximize sales, don’t put anything on top of the display case, especially covering high-value tickets.

Always keep your case fully stocked. Every time you run out of stock you lose potential sales.

Use the lock feature on the display case door so tickets are secure at all times.

Display Christmas tickets across the front to maximize awareness.

Keep high-value tickets closest to the cash register.

Incorporate tickets you may have that are not on the Planogram according to price point.

The “Power L”

January 2, 2019

New New New New

$10

$20

$30