Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag

City-tour in Malmö

2014

SMALL CITY

term definition•A small town is one of population smaller town with town privileges or character of the city.•The small town is often not as pronounced areas of industry, commerce and housing as a big city. •Socio-economic segregation occurs often not to the same extent as in bigger cities. •The small town is often a main street with shops and entertainment that runs through the city.

Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag

SMALL CITIES•2 920 small cities in Sweden• 20 - 50 thousand inhabitants •Area: 3,5 resedents per km²•public administration

capital main region cities (20) district cities (290) –

historical cities

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Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag

RUBRIK

Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag

EVENTS DEFINITION

•It is a special arrangement as part of an internal or external marketing and usually a moment in a communication plan.

•The event will serve as the platform for transmitting values and ideas in order to influence the participants and improve their understanding of such a commodity values or a company's or organization's values and ambitions.

Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag

EVENTS EXAMPLES• Food Festival (Skanör)• Christmas Markets (Ljusdal) •Easter parade (Grythyttan)•Children Centimeter Maraton (Kungsbacka)•Racing week (Karlskoga)•Horse Show (Falsterbo)•Ice Skating (Visby)•Ice Hotel (Joukkasjärvi)•Lights in Allingsås•Culture Night (Höganäs)

Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag

Music Festival in Västervik

•First week in july, every year. 1 week

•50 years

•7000 visitors

•event provider municipality, retailers, resturang owners, destination management

•Budget 5 million kr

Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag

Food FestivalSkanör

•First week in june, every year.3 days

•2 years

•5000 visitors

•event provider municipality, retailers, resturang owners, region counties.•Budget 300 000 kr

Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag

• Lights Allingsås• 80 000 visitors • October every year•Since 1999 (16 yers)•companies, property owners, destenations company•Budget?

Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag

KristianstadColor tunnel