SCOTTISH TECHNOLOGY INDUSTRY SURVEY 2013Mike Hughes – CEO Red25

Introduction• Overall Impression

• Optimistic• Growth• Staff• Cash • What next

Reasons to be Cheerful

•Headlines

• 80% expect to increase sales• But do they need to alter the way they sell ?

• 70% expect to take on more staff• It’s going to be competitive, how will you differentiate ?

• More than half already exporting • Scotland has it’s advantages here !

Growth• How do you prepare for Growth

• Keep Focused on your Core• Look after your People• Hire people based on where you want to be• Stay close to your customers • Manage your cash (growth costs more)• Take Advice (and listen to it)• Do you need to industrialise your marketing and sales

Focus on Solutions

Staff• The vital ingredient of all companies

• Don’t just hire anybody• Make sure your workplace is inclusive• Keep your team informed• Look at alternative models (outsourcing)• Find people willing to travel• Make yourself attractive to right candidates

Cost of Employee Turnover

• Recruitment Cost• Training Cost• Lost Productivity• Opportunity cost• Admin Cost• Disruption Cost

Creative Advert

Another Creative Advert

McKinsey

Cash• What got you here, wont get you there !

• Growth costs money• Revise your commercial terms• Optimize (or implement) Processes• Maintain you cash culture• Seek funding (but don’t leave it too late)

What Next• Internationalisation• – Scotland is a great place to start from.• - Great education• - Great infrastructure• - Great attitude• - Great value and work ethic (Indonesia ,India, Scotland)

• Average salary – All functions - (fully burdened) – • UK £38K• Indonesia £9K• India £8K• USA £57K• Australia £60K

• Travel Well

What Next

Strategy• Do you have one

MarketingIt’s not just adverts

And Finally

Internal EnvironmentKeep it a fun place to be

Thank You

•Mike Hughes – CEO Red25

• mike@red25.com

• 07808 056269

• www.red25.com