scottish swimming corporate plan 2006 - 2014 (updated 2009)

PUSHING ON The Scottish Swimming Corporate Plan

2006 – 2014 (updated 2009)NATIONAL SWIMMING ACADEMYUniversity of Stirling, Stirling FK9 4LA

[email protected] www.scottishswimming.com

Tel: 01786 466 520 Fax: 01786 466 521

Official partners:

Photographs courtesy of SWpix and Ideal Images

Pool providers

Scottish Swimming would like to acknowledge and thank Scotland’s local authority councils, leisure trusts, universities,and operators of school pools with whom strong partnerships make the successful development of swimming possible.

Thank you for your valuable support

Principal partner:

108950 Scottish swimming Brochure 11/11/09 13:06

WE’VE COME A LONG WAY

The 2012 Olympic Games in London andthe 2014 Commonwealth Games inGlasgow represent a unique opportunityfor swimming in Scotland. This revised2009 plan will help us make the most of it.

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BUT WE CAN GO FURTHER

SCOTTISH SWIMMING, WORKING WITH ITS MEMBERSAND PARTNERS, HAS ACHIEVED A GREAT DEAL INRECENT YEARS. WE ARE PROUD TO HIGHLIGHT THESEKEY SUCCESSES:

● We now have more coaches, swimmers, and volunteersthan ever before

● We achieved over 83% of our corporate targets since 2006

● We secured funding for a new Healthy Living Manager tosupport Scots swimming for health, fitness, and fun

● We brought swimming development closer to home forour clubs, swim schools and partners through a new regionalswimming development manager structure

● We became the most successful sport in Scottish historywhen our team delivered 12 medals (6 gold) at the 2006Commonwealth Games

● We supported the development plans for diving, mastersopen water, synchro, and water polo with an investment over3 years of £185,000

108950 Scottish swimming Brochure 11/11/09 13:06 Page 3

As the national governing body for swimming in Scotland, Scottish

Swimming represents our clubs, swim schools, aquatic disciplines,

and thousands of talented and committed volunteers across the entire

swimmer pathway from development and healthy living through to

performance.

This updated Corporate Plan is designed to promote the work of the

governing body, secure investment from key partners and stakeholders,

and agree and communicate our strategic direction leading to 2014.

The Scottish Swimming management and Board have reviewed the plan

annually and have updated the plan in 2009.

Scottish Swimming has a team of 31 and is led by a strong Board of

Directors and management team. We support over 17,500 members within

over 180 clubs and swim schools. Key partners include sportscotland, the

Scottish Government, pool operators (Local Authority councils, trusts,

universities, etc), British Swimming, Commonwealth Games Scotland

and Scottish Disability Sport. Our sponsors are Scottish Gas (principal),

Kellogg’s and Speedo.

In 2009, our turnover was c£1.9m. Our external income comes from

sportscotland, British Swimming and our sponsors. We are also focused

on generating our own income through our members; Kellogg’s Scottish

Swimming Awards Scheme and teacher/coach education (United Kingdom

Coaching Certificate (UKCC) and continuous professional development

(CPD) courses). Our expenditure is split across four areas of business:

healthy living (3%), development (29%), performance (46%), and corporate

development (22%).

BY DELIVERING AGAINST OUR AMBITIOUS PLANS FOR EACH

STEP IN THE SWIMMER PATHWAY, SCOTTISH SWIMMING

CAN BUILD ON OUR OUTSTANDING PERFORMANCE TO

DATE AND MAKE OUR VISION A REALITY.

Executive Summary>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

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Everyone can swim

Swimming is the sport for all – the sport for life. We work to takeadvantage of the natural inclusiveness of our sport; developing qualityinitiatives that help people enjoy swimming to their full potential.

Our goal is to work with partners to ensure that every single person inScotland has access to and the opportunity to progress through qualityswimming programmes, regardless of age or ability. Our goal will bemeasured each year by our clubs, swim schools, customers and partners.

1.A healthy living strategy to get more people swimming for health,fitness and fun, measured by:

● The number of Local Authorities with a primary school swimmingprogramme in place which ensures that each child can swim 25munaided and complete a number of water safety exercises

● The number of Local Authorities with a healthy living product in place

● The number of healthy living SwimGym members in place

2.Learn to swim programme development and growth, measured by:

● The number of partners using our learn to swim framework

● The number of badges and certificates sold

3.Club development, measured by the growth of our:

● swiMark accredited clubs

● Members

● Volunteers

Qualified and active teachers and coaches (those having been throughUKCC and licensed at levels 1, 2, 3, 4 and 5)

4.Community partnerships between Scottish Swimming, each LocalAuthority and the club(s) in their area, measured by:

● The number of partnerships in place

● The number of club access agreements in place

● The number of full-time paid coaches in position

5.Support for youth and senior performance programme athletes,coaches and performance centres/home programmes, measured by:

● 8 Scots attaining top 15 in the world (2 per nation), measured at thetime of the London 2012 Olympic team selections

● A 4th place finish on the swimming medal table at the 2014Commonwealth Games

Vision

The Unique Sportof Swimming

Overarching Goal

Headline Targets

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A STRONG START


The organisation has four key functions:

● Healthy Living – to get more people swimming forleisure, health and fun

● Development – to improve the delivery of swimmingin Scotland through the development of learn to swim,clubs, volunteers, teachers and coaches andcommunity partnerships

● Performance – to improve the performance results ofour Scottish swimmers through coaching and throughour continuously evolving performance programme

● Corporate Development – to lead a cutting edgeorganisation that supports our development, healthyliving, and performance initiatives, including theattraction of resources to invest in our sport

Scottish Swimmingsupports a drug free, safe,and equitable approach toall of our aquatic work.

The unique sport of swimmingis critical to our nation in somany ways.

Inclusive

Swimming is an inclusive activity for people of all ages and allabilities. This applies whether going up and down thelanes to stay fit, participating in any one of the disciplines,

or competing for one’s country.

Safety

It is pivotal that our children in particular are taught to swimin order that they may feel confident and safe throughout theirdeveloping years.

The popularity of swimming

The Scottish Government is making a strong effort to bring about asocietal change in the nation’s approach to health, raising awarenesson the importance of a balanced diet and fitness. Swimming is ahugely popular activity, rated as the most popular sport in the UKafter walking for adults and after football and cycling for children.The sport is ideally placed to satisfy an increased demand for fitnessactivity in Scotland.

The pathway

The embedded principles of long-term athlete development are anadvantage for Scottish Swimming. Ideally, children should becomfortable in the water from infancy and should begin to swim moreseriously from the ages of 10-12. Options for retention in the sportshould be available in the cases where competitive activity does notsuit them.

The promotion of swimming

The push for a healthier nation, London 2012 and Glasgow 2014 offeran unforgettable opportunity to grow and promote swimming inScotland. We need to engage with the Government, the media and thepeople of Scotland to ensure that the vast opportunities for swimmingin Scotland are pursued.

SCOTTISH SWIMMINGOur Sport


STRENGTHS ● Implemented a regional swimming development

manager model offering more local support for clubs,swim schools and partners

● Launched an education strategy, now one of fourScottish Qualifications Authority (SQA) ApprovedDelivery Centres for UKCC qualifications, delivering alarge percentage of the UKCC activity in Scotland

● Conducted reviews, worked in partnership andfacilitated the implementation of recommendationsfor the performance programmes in Glasgow, Stirling,Aberdeenshire and Edinburgh

● Punched above our weight in representation onBritish teams and programmes (Scots made up 20%of the British 2008 Olympic team, 16% of the 2009European Junior team, 19% of the 2009 BritishDevelopment Programme, 16% of the British PodiumProgramme)

● Delivered a balanced budget while growing ourturnover by 40% over the past 3 years

WEAKNESSES● Under-developed communication and partnerships

with members, stakeholders, and pool providers

● Inadequate information management includingmonitoring and evaluation, customer data and meetmanagement/membership management systemintegration

● Irregular means for supporting the disciplines in theimplementation of their plans

OPPORTUNITIES● The further development of the swimmer pathway,

improving our products and services and betterengaging across Scotland

● The ability to lead a talent pathway for disabilityswimmers

● The healthy living managers, the healthy livingstrategy and a swimming entitlement for the childrenof Scotland

● The promotion of Scottish Swimming as a dynamic,innovative and successful sport in Scotland and inBritain leading to London 2012 and Glasgow 2014

THREATS● A financial dependence on sportscotland

● A challenging economic climate where LocalAuthorities are under financial strain resulting inpotential loss of support for swimming and reducedpool availability

● The challenges of bringing together the membershipand the leadership of the sport as we continued tomodernise and prepare for the long-term growth andsuccess of our sport

WHERE WE’RE ATSetting the Scottish Swimming scene

Each Scottish Swimming club and swim school offersa buzz of activity around which a community can cometogether and rally. Key facts are:

● Members ranges from 2 to over 90 years in age

● Members and customers total over 58,000 includingclub swimmers, those learning to swim, lifestyleswimmers, teachers, coaches and volunteers

● We have 155 clubs which vary in size from 8 to 657members

● We have 23 swim schools, which offer organised learnto swim opportunities and these vary in size from asmall number to over 5,000 customers

● Clubs and swim schools have a wide geographicalspread across the nation

The governing body has secured funding from NHSHealth Scotland to employ a Healthy Living Manager tohelp motivate those who swim for leisure and thosewho are inactive.

We recognise this is a critical area for the ScottishGovernment and Local Authorities as we face unprecedentedhealth challenges.

We have demonstrated that we are a leading governing body with the

vision and skills to take on a growing remit while maintaining focus on

our support for clubs and swim schools.

Our shared strengths, weaknesses, opportunities and threats are

outlined in detail in our annual plan.

A key summary is presented below:


● Club Development - Scottish Swimming was founded in 1888 as an associationof clubs. While the governing body has grown and modernised over the years,expanding its remit to support swim schools and healthy living etc, we have notforgotten our roots. Clubs remain our core membership group, investing in thegoverning body through membership fees and supporting a quality experiencefor interested athletes wishing to progress in their discipline. We believe thatstrong clubs can offer local communities a vibrant locus for volunteer and athletedevelopment, essential for creating lifelong participants and local and national heroes.

● Community Partnerships - We take seriously the facilitation role thatScottish Swimming can play in bringing together clubs, pool operators and other

partners to share challenges and opportunities in developing swimming in alocal area. The appointment of the Regional Swimming Development

Managers allows the governing body to have a resource on the ground tomeet with partners and share guidance on facility development, facility

access, water management, club development, and performancecoaching etc. We believe these partnerships are essential for taking

swimming forward, making better use of our limited water andbringing together strong swimmers in a training unit supported

by a full-time paid coach.

● Performance - The tremendous success ofswimming at the Melbourne Commonwealth Gamesin 2006 demonstrated that Scots are talented andcan win on the international stage. While Scotland

faces health challenges over the coming years, withparticipation targets being critical for sportscotland and government success, wecannot lose sight of the belief that comes from seeing one of our own succeed atthe highest level. With London 2012 and Glasgow 2014 on the horizon, we do notwant to disappoint. We continue to support our talented athletes in daily trainingenvironments including national camps and competition opportunities. ● Healthy Living - The governing body recognises

the need to contribute to the improved health of thenation. We believe, provided we are supported withnew resources, we have the knowledge andinfrastructure to help get more people swimming forleisure, health and fun. We have been involved in thisarea in the past, lobbying for a swimming entitlementand promoting SwimGym. However, we have neverbefore had a Healthy Living Manager to take the areaforward in a more meaningful manner. This is animportant area for raising the profile of swimming inScotland, achieving national participation targets,better supporting hard to reach groups and ensuringthat every child in Scotland can swim.

● Learn To Swim - Learning to swim is at the base ofthe swimmer pathway. Growth of the Learn to SwimProgramme and Kellogg’s Scottish Swimming AwardsScheme ensures the promotion of a best practicemodel for swimmer development while also offeringa vehicle for generating income to reinvest back intothe sport. With a strong foundation in swimming,anything is possible. Children emerging from a qualityprogramme will have the confidence to join a club,swim for fun, or join one of our disciplines.

Scottish Swimming’s headline goals haveevolved since the launch of our corporate plan in

2006. Our Board has considered carefully optionsfor taking forward the sport and have supported the

following targets as key areas of focus for a variety ofimportant reasons:

ANYTHING IS POSSIBLE

While our headline targets haveevolved, we have not lost sightof our original baseline aims.Our progress for 2006-2009 isdetailed here, along with ournew headline targets for 2014.

Swimming is the sport for all – the sport

of life. We work to take advantage of the

natural inclusiveness of our sport,

developing quality initiatives that help people

enjoy swimming to their full potential.

Our goal is to work with partners to ensure

that every single person in Scotland has

access to and the ability to move on through

quality swimming programmes, regardless

of age or ability. Our progress will be

measured each year by our clubs, swim

schools, customers and partners. In 2009,

our overall rating was 69% with a target

for 2014 of 85%.

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Our Goals

The Scottish Swimming vision is:


HEADLINE TARGETS 2009-2014

Pushing onwards from 2009, Scottish Swimming aims to support athletes, coaches,members and partners in achieving a number of headline targets:

LOOKING FORWARDHEADLINE TARGET PROGRESS REPORT2006 -2009From 2006-2009, Scottish Swimming has supportedathletes, coaches, members, and partners in achievinga number of targets.

Development – Over the last 3 years

● We certificated 729 teachers and 306 coaches (UnitedKingdom Coach Certificate UKCC)

● We licensed 250 teachers and 113 coaches

● We trained over 1800 volunteers including officialsand team managers and 529 young volunteers (<25years of age)

● We inducted 4 disabled athletes to the ScottishAcademy programme

● We secured the Preliminary level in the EquityStandard – A Framework for Sport

Unfortunately, we did not achieve our target for thepromotion of our Learn to Swim Programme into 20Local Authorities (15 authorities achieved), nor did wedeliver aquaskills in 40 clubs (28 achieved). Lastly, wedid not achieve the implementation of swiMark in 40clubs. Many of those targets not achieved have led tosignificant changes in the way we approach our workincluding a review of our club development programmeand a restructuring of the development team in order tobetter reach our customers (regionalisation of thedevelopment managers)

Performance – Over the last 3 years

● We supported 5 athletes in achieving a top 15 worldranking (2 per nation). While this is a strong standing,it falls 3 short of our target for 2012 (8 athletes in thetop 15)

● We supported 37 coaches with continuousprofessional development - each with athletes on theScottish national programme

● We led a national programme catering for over 600athletes from the District Regional level through tothe Senior Gold level. The target set for the numberof athletes at the base of the pathway was notreached, however, we are satisfied that this is due toa tighter selection policy and that athletes will rise tothe new standards in future years

Corporate Development - Over the last 3 years:

● We accomplished an annual turnover of £1.9m,growing from a base of £1.3m in 2006

● We took steps to reach out to our members and staff,increasing our customer satisfaction rating by 10%and our staff satisfaction rating by 19%

● We grew our membership and customer base by 55%

● We secured a 100% electronic Annual Membershipreturn, developing our Club Membership Systemsoftware and building relations with our ClubMembership Secretaries

In summary, we have not hit every single target setover the last three years. However, we have madeconsiderable progress and we’ve taken the necessarysteps to evaluate areas for improvement to take usforward to 2014.

Review of the disciplines 2006-2009 Over the last 3 years:

● The disciplines of diving, masters, open water,synchro, water polo have all produced developmentplans

● The discipline committees are implementing thedevelopment plans and the Board allocated fundingagainst the delivery of these plans

● The Board has invested a total of £185,000 in thedisciplines

● Funding has been secured for a part-time Water PoloDevelopment Officer

● There has been significant growth in water poloactivity due to the Kellogg’s Swim Active Mini Poloproject, which has attracted significant funding

● There has been modest growth in the number ofmembers from the disciplines

Each of the disciplines faces a range of differentchallenges going forward. For diving, there are areduced number of new or refurbished diving facilitiesin Scotland. The main facility at the Royal CommonwealthPool, Edinburgh, is closed for two years forrefurbishment. This will have a significant impact on theDiving Committee’s delivery of the Diving Developmentplan. All of the disciplines will have the on-goingchallenge of increasing participation and ensuring thatthe infrastructure of clubs, coaches, officials andcompetitions will be sufficiently robust to ensure thatany increase in participation can be maintained in thelonger term. It is towards this end that a series of coredevelopment targets have been produced.

DISCIPLINE DEVELOPMENT PLANNING 2009-2014

The following core targets have been agreed by the disciplines of diving, synchro andwater polo:

Core Discipline Development (diving, synchro, 2009 2010 2011 2012 2013 2014

water polo) Targets: Base Target Target Target Target Target

Number of Scottish Swimming members 413 440 505 595 710 850

Number of clubs and discipline sectionswithin swimming clubs 21 26 34 25 61 73

Number of qualified coaches and their highestlevel of qualification 51 80 130 154 194 208

Number of qualified technical officials and theirhighest level of qualification 56 90 122 154 189 200

Number of participants in Scottish National events 386 376 420 471 812 897

Number of participants inBritish Championship events 76 84 92 100 116 130

Number of athletes selected for Area Instituteof Sport (AIS) support 2 8 10 12 12 13

Number of athletes selected for sportscotland Institute of Sport (SIS) Support 0 0 1 2 3 4

Further full-time coach posts dependant on Scottish Swimming having sufficient funds

LOOKING BACK

Headline Targets 2009 2010 2011 2012 2013 2014

Base Target Target Target Target Target

1. A healthy living strategy to get more people swimming for health, fitness and fun, measured by:

The number of Local Authorities with a primary 6 4 12 18 26 32school swimming programme in place whichensures that each child can swim 25m unaidedand complete a number of water safety exercises

The number of Local Authorities with a new 0 8 12 16 20 24Scottish Swimming healthy living product in place

The number of SwimGym members 0 125 250 500 600 700

2. Learn to swim programme development and growth, measured by:

The number of swim schools using the 15 19 23 26 28 30Scottish Swimming learn to swim framework

The number of awards badges and certificates sold 42000 100000 125000 150000 175000 200000

3. Club development, measured by the growth of our:

swiMark accredited clubs 6 46 66 86 104 120

Members 17600 18000 18250 18500 18750 19000

Volunteers 2781 3000 3200 3400 3600 3800

Active (licensed) teachers and coaches 250 400 800 1200 1600 2000

4. Partnerships between Scottish Swimming, each Local Authority, and the local club(s), measured by:

The number of partnership agreements 11 16 21 22 23 24

The number of club access agreements 11 16 21 22 23 24

The number of full-time paid coaches 11 16 191 19 19 19

5. Support for youth and senior performance programme athletes, coaches and performance centres/homeprogrammes, measured by:

6 Scots (core target) to 8 Scots (stretch target) 10 Scots - - 8 - -attaining top 15 in the world (2 per nation), on Beijingmeasured at the time of the London 2012 TeamOlympic team selections

A 4th place finish on the swimming medal table at 5th place 5th place - - - 4th placethe 2014 Games


Clubs, Swim Schools and their members● Professionally qualified and licensed tutor workforce

providing high quality coaches and teachers with upto date training and techniques

● An aquatics education system, with teacher/coachqualifications on the national qualifications framework

● A teacher/coach licensing system designed to promotegood practise and high standards of teaching andcoaching

● A menu of CPD training options for teachers, coachesand volunteers

● National Governing Body representation on a variety ofinfluential platforms

● Access to UKCC courses through bursaries designed toassist with course fees

● Commitment to support all clubs and swim schools togain a quality assurance certificate

● Development of club volunteers through trainingand support

● Participation in ‘Club Rewards Scheme’ throughsponsorship money and National Raffle

● Free advertising for club and swim school recruitment

● Vastly subsidised rate for a 50m training facility at theNational Swimming Academy

● Progressive programmes to follow for disciplinedevelopment

● Leadership in supporting clubs and swim schools in allareas concerning child protection

● Insurance and free legal advice via a helpline

MEMBERSHIP BENEFITS SUMMARY:

Members – club support, education and training,competition, insurance

Partners - swimming development expertise from learnto swim to leisure to podium

General

● A structured AGM providing members with a say onhow Scottish Swimming is run through governance

● Discounts on Speedo merchandise at national events

● Administrative support and advice for clubs anddisciplines, along with an information serviceproviding corporate, development and performanceupdates

Performance

● Support for Councils, Trusts, other pool operators andclubs wishing to come together for improvedpartnerships, focused on coaching, watermanagement and pool access

● Partnership funding for performance developmentcoaches

● Financial support for team camps, squad kit andathletes

● Progressive swimmer pathway for talented athletesand coaches to follow

● World-class events providing national representationopportunities for athletes and their coaches(able-bodied and disabled)

● A series of competitive events for all disciplines atall levels

SUPPORTING EVERYONE

Our Services

Scottish Swimming offers a

variety of services, of which

the effective delivery is critical

to supporting the sport of

swimming in Scotland and

realising our goals and vision.

Scottish Swimming also worksclosely with Partners andStakeholders, providing supportin facility development andguidance in pool management.


2006-2009 Overview

● Our turnover target has been achieved each year(percentage growth from 2006-2009: 28%)

● A small surplus has been generated each year,providing sufficient funds to achieve our target for3 months’ trading activity cover

● The grant received from sportscotland, our mainfunding provider, has increased significantly eachyear (percentage growth from 2006-2009: 45%)

● Significant new funds have been generated fromBritish Swimming and sponsors. Sponsorship incomehas grown from 1% of our turnover in 2006 to 4% in2009 (Scottish Gas, Kellogg’s and Speedo)

● Our low-risk cash investments continue to grow andcontribute towards our strong financial position

● An investment of over £185k has been made in ourdisciplines

● The Scottish Swimming Awards scheme has gonesuccessfully through the charitable status dissolutionprocess generating more profit potential and flexibilityof funding

2009-2014 Looking ahead

In 2009, sportscotland continues to be our main fundingpartner, an investment equating to 52% of our turnover(£1.3M for 2009-2010). This investment illustrates astrong partnership with sportscotland as we delivershared targets year on year.

The next few years will see Scottish Swimming embarkon several new financial challenges. The first is to growour learn to swim programme, engaging with all 32

Local Authorities. The second is to continue to supportour coach education strategy beyond 2011, after whichgrant funding for United Kingdom Coaching Certificatebursaries is no longer guaranteed.

Scottish Swimming is committed to ensuring that ourfinancial governance continues to be innovative whencompared to other sporting organisations in Britain.As a governing body, Scottish Swimming continuesto receive strong reports through our annual externalexamination year-end process. In September 2009,we received a fit for purpose audit led by sportscotlandand positive feedback on our corporate governancepolicies and procedures.

TARGETSScottish Swimming has three key financial targets:

● Growing our income to achieve the turnover neededto support the key areas of our business

● Monitoring and evaluating our key performanceindicators to ensure that we deliver a balancedbudget

● Generating the surplus required for our reserves inorder that we can support 3 months’ of tradingactivity

PRIORITIESOur turnover from 2008-09 to 2009-10 has grown by£184K – a small figure when it comes to trying to reachour ambitious vision. As a result, the governing bodyhas to consider carefully any new areas of expenditure.Our Board has reflected upon our headline targets andhas supported the following priorities for ongoing andnew expenditure:

● Healthy Living - With this project funded through NHS Health Scotland, theinvestment is ring fenced. Future expenditure is dependent on the ScottishGovernment’s health budget and the success of our pilots for growingparticipation

● Swim School and Club Development - This key area of business has recentlyexperienced a growth in financial support through the investment in ourRegional Swimming Development Managers (RSDMs). The managers are nowout in the local environment, engaging with clubs and swim schools, poolproviders, and other key partners. The Board support ongoing investment inthis area and indeed wish to target further funds for a fifth RSDM position

● Community Partnerships - The investment in RSDMs as per the above willalso greatly assist with the development of community partnerships. RSDMscan assist in facilitating meetings and the development of agreements whereour members and partners come together to achieve shared aims. ScottishSwimming has also invested heavily in the recruitment of performancedevelopment coaches. These are full time paid coaches, funded by ScottishSwimming in partnership with the Local Authority and the club(s) in the area,to help bring together talented athletes for more performance-orientatedtraining. While additional investment has not been secured during 2009-10for additional coaching positions, this is an areatargeted as a priority for growthover the course of theCorporate Plan

LIQUID ASSETS

Funding the plan

Our financial summary outlines the income requiredto support our plan and the expenditure we will focusupon to reach our corporate goals. A key financialaspiration is to grow and diversify our income streamsin order to generate an annual turnover of £2.6m by theyear 2014. The achievement of our financial aims willensure we have the stability to properly resource ourplan from 2009-2014.

● Performance - Investment has beensecured for support in Glasgow, Edinburgh, Stirling,and Aberdeen – four areas critical for the development of performance swimmers.The investment will go toward coaching, water, and/or programme support.A further allocation has been targeted specifically for the preparation of athletesheading toward Delhi for the Commonwealth Games. New investment will also bepursued for additional funding in advance of the London and Glasgow Games

CONTINGENCY PLANNING Scottish Swimming has projected a relatively modest growth in turnover between 2009and 2014. However, given the financial climate, even a small increase in investmentmay be unrealistic and indeed a significant reduction in funds could be on the horizonfor sport. In such a situation, the Board would be forced to make difficult choices,including:

● A halt on the renewal of the Performance Development Coach positions

● A reduction in attendance for national squads at events and camps abroad

● A cut in athlete awards

The largest impact of this approach would be in the governing body’s ability to reachits outlined performance targets. However, it is recognized the sport as a whole wouldsuffer. As it stands, the Board would not support a cut in the support for learn toswim/awards and education as these are areas of profit for Scottish Swimming. Ifthese two streams were to become a barrier to the Governing Body’s financial stability,then cuts here would be required as well, likely in the area of staffing.


PROJECTED INCOMEProjected income includes investment from the four areas detailed inthe chart below.

PROJECTED EXPENDITURE

There is an increase in spending activity across all fourareas throughout the plan, with new investments beingtargeted towards the appointment of the fifth RegionalDevelopment Manager’s post and towards delivering agrowth in the learn to swim programme and Kellogg’sScottish Swimming Awards Scheme.

At the start of this corporate plan, our reserves showedScottish Swimming to be in a strong financial position withc£342k in the bank after all financial commitments hadbeen met. The plan illustrates Scottish Swimminggenerating a small surplus each year, which will buildour reserves and increase the financial stability ofour Association. If this aim is realised, then ourreserves will reach c£370k at the end of 2014.

After 2010, the funding received from sportcotlandstarts to decline due to the potential reduction ingrants being available to support the UKCC initiativebeyond 2011. The above chart focuses conservativelyon the funding that is likely to be committed to us forthe period up to 2014.

The chart illustrates that our grants fromsportscotland and other external partners continuesto make up the bulk of our income. This is followed bythe investment from our membership base andsponsorship partners. The Board continue torecognise the valuable input from all of our fundingpartners; without this contribution, we would beunable to deliver on expectations year on year.

The plan does not include any new additional fundingthat will be requested in the run up to the 2012London and 2014 Glasgow Games. We envisage thatwe will need c£200k for 2012 and c£200k for 2014.This level of funding would be used to ensure coachesand swimmers have everything they need to performat their best in 2012 and 2014.

PROJECTED EXPENDITUREWe have projected the costs of the five-year planbelow, categorised into the four core areas of ourbusiness:

● Healthy Living expenditure to get more Scotsswimming for health, fitness, and fun (pilots,education courses, water time, travel costs etc)

● Development expenditure includes areas suchas staffing, club development, discipline support,disability swimming; learn to swim and UKCCteacher/coach education

● Performance expenditure includes investment instaffing, athlete support, coach support, the 2010Commonwealth Games, the International TrainingCentre, performance coach/club development

● Corporate Development expenditure contributestowards staffing, office costs, the website,marketing and general overheads

£2,500,000

£2,000,000

£1,500,000

£1,000,000

£500,000

£0

2009-10 2010-11 2011-12 2012-13 2013-14

£2,418,702

Sponsorship & Donations

Products & Services

Membership

Grants

INS AND OUTS

Funding the plan (continued)

£2,324,049 £2,321,728£2,392,995 £2,466,268

£2,500,000

£2,000,000

£1,500,000

£1,000,000

£500,000

£0

2009-10 2010-11 2011-12 2012-13 2013-14

£2,416,304

Corporate Development

Performance

Development

Health living

£2,320,735 £2,317,974£2,388,537 £2,461,028


The team behind the plan

At our helm, we have an appointed chair and strong

Board of Directors. All Directors are recruited by the

governing body council, which is headed by an elected

President and Vice-President.

The Board is supported by a senior management team

including the Chief Executive, Director of Performance,

Director of Coaching and Development, Director of

Operations, Marketing and Communications Manager,

and Finance Manager.

The wider team includes Scottish Swimming’s 31 members

of staff, many of whom are based at our headquarters at

the national swimming academy, some of whom are on

the pool deck and others who are based in one of our 4

regions to support local development.

SCOTTISH SWIMMING: STAFF STRUCTURE, NAMES AND ROLES as at 26th August 2009

IntensiveTraining CentreHead Coach

Doug Frost (1)

SASAPresident/Council

ChairBoard of Directors

Maureen Campbell

CEOAshley Howard (1)

Executive Officer

Judith Smith (0.5)

Marketing

Executive Officer

Elaine O’Reilly (0.5)

Finance

IntensiveTraining Centre

Assistant CoachRob Greenwood (1)

Healthy LivingCorporate Development TeamDevelopment TeamPerformamce Team

Healthy Living Managers

SharonMacDonald (0.5)

James Ashley (0.5)

Marketing &Communications

Manager

Kirsten Phillips (1)

Finance Manager Deborah

McGinniss (1)

Directorof Operations

ElaineMackenzie (1)

Executive Officer

Janis Myles (0.8)DofO & MCM SupportIntegra/Awards Dinner/

Diving/Synchro/Water Polo

Executive OfficerMelanie Orr (0.4)

Contacts List, CEO, AGM,Club Support, Medical

Declaration, OW, Masters

Executive OfficerTracy Steven (0.5)

Operations

ReceptionistKathleen Mitchell (1)

Reception Duties,Membership, IT

Executive Officer

Shona McCallum (1)Board/Council/CEO/

Events/Swimming

Directorof Performance

Ally Whike (1)

SwimmingProgramme Manager

Dorothy Roberts (1)

Executive OfficerAnna Cummins (1)

Performance Team,Senior Youth & Regional

Programmes, Hy-tek

National Coach

Doug Campbell (1)

Director of Coaching& Development

Richard Gordon (1)

RSDM - West

Lynne McGregor (1)

RSDM - East

Sarah Pryde (1)

Stirling PerformanceSquad Coach

Ian Wright (1)

RSDM - North

Amanda Church (1)

Disability SwimmingDev. Manager

Paul Wilson (1)

Water PoloDev. Officer

Neal Rayner (0.5)

Executive OfficerAmandaRigby-Greenhaugh (1)

Dev. Team, Mem/Integra,Child Protection,

Education & STO’s

RSDM - CentralEdith McCall-

Lawrie (1)

EducationAdministrator

Laura Finn (1)

EducationAdministrator

Nicky Campbell (1)

Education Officer -Awards

Kerry Wilson (1)

Education Manager

Kate Lodge (1)

Finance Assistant/Executive Officer

Marilyn Sweet (0.4)Sage/Royal Line Support

POOLING TALENT


The London 2012 Olympic Games,

Paralympic Games and the Glasgow

2014 Commonwealth Games are on our

horizon. Scottish Swimming intends to

be in London and Glasgow in full force,

with quality performances and

volunteer support.

By delivering against our vision, we

have a fantastic opportunity to build

on our outstanding achievements in

Melbourne, where Scottish swimmers

delivered the best performance ever

accomplished by any sport in Scotland’s

Commonwealth Games history.

Conclusion

A BIG FINISH


scottish swimming corporate plan 2006 - 2014 (updated 2009)

Documents