scott swafford, covering election night

18
ELECTION NIGHT REPORTING AND MAKING SENSE OF THE DECISIONS VOTERS MAKE

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Reynolds Fellow Scott Swafford spoke about how to cover election day and night at RJI's "Down-home Democracy: Empowering Citizens With Outstanding Coverage of Local Elections" on Saturday, Feb. 1, 2014.

TRANSCRIPT

Page 1: Scott Swafford, Covering election night

ELECTION NIGHTREPORTING AND MAKING SENSE

OF THE DECISIONS VOTERS MAKE

Page 2: Scott Swafford, Covering election night

DON’T SELL YOURSELF,OR YOUR READERS, SHORT

Make a commitment to do as much as you can throughout Election Day and on Election Night.

You’ve got that website. Use it.

Don’t cede the news to the competition. Be first, and be comprehensive.

Create a memorable print edition.

Page 3: Scott Swafford, Covering election night

WHAT SHOULD WE BE TRYING TO ACCOMPLISH?

To share the voices of voters.

Page 4: Scott Swafford, Covering election night

WHAT SHOULD WE BE TRYING TO ACCOMPLISH?

To share the voices of voters.

To update results and publish final numbers as quickly as possible, online and in print.

Page 5: Scott Swafford, Covering election night

WHAT SHOULD WE BE TRYING TO ACCOMPLISH?

To share the voices of voters.

To update results and publish final numbers as quickly as possible, online and in print.

To capture the drama and engage in real story-telling.

Page 6: Scott Swafford, Covering election night

WHAT SHOULD WE BE TRYING TO ACCOMPLISH?

To share the voices of voters.

To update results and publish final numbers as quickly as possible, online and in print.

To capture the drama and engage in real story-telling.

To take excellent documentary photos.

Page 7: Scott Swafford, Covering election night

WHAT SHOULD WE BE TRYING TO ACCOMPLISH?

To share the voices of voters.

To update results and publish final numbers as quickly as possible, online and in print.

To capture the drama and engage in real story-telling.

To take excellent documentary photos.

To engage in forward-thinking journalism.

Page 8: Scott Swafford, Covering election night

PLANNING FOR ELECTION NIGHT

Get everyone on board. (Hire help, if necessary.)

Page 9: Scott Swafford, Covering election night

PLANNING FOR ELECTION NIGHT

Get everyone on board. (Hire help, if necessary.)

Learn where candidates will be ahead of time.

Page 10: Scott Swafford, Covering election night

PLANNING FOR ELECTION NIGHT

Get everyone on board. (Hire help, if necessary.)

Learn where candidates will be ahead of time.

Decide where photographers should go.

Page 11: Scott Swafford, Covering election night

PLANNING FOR ELECTION NIGHT

Get everyone on board. (Hire help, if necessary.)

Learn where candidates will be ahead of time.

Decide where photographers should go.

Create a precise and thorough budget.

Page 12: Scott Swafford, Covering election night

PLANNING FOR ELECTION NIGHT

Get everyone on board. (Hire help, if necessary.)

Learn where candidates will be ahead of time.

Decide where photographers should go.

Create a precise and thorough budget.

Pre-write, pre-write, pre-write — then pre-edit.

Page 13: Scott Swafford, Covering election night

PLANNING FOR ELECTION NIGHT

Get everyone on board. (Hire help, if necessary.)

Learn where candidates will be ahead of time.

Decide where photographers should go.

Create a precise and thorough budget.

Pre-write, pre-write, pre-write — then pre-edit.

Consider non-narrative templates.

Page 14: Scott Swafford, Covering election night

WORKING THE POLLS

Ground rules.

Engage in conversation, not interrogation.

Learn to have a thick skin; be polite and professional.

Exit surveys?

Page 18: Scott Swafford, Covering election night

Results graphics

Mapping election results

precinct by precinct

can reveal interesting

patterns.