scott karp 10 secrets of web native publishing
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10 Secrets of Web-Native Publishing
Scott KarpEditor & Publisher
PUBLISHING 2.0www.publishing2.com
Scott KarpCEO
10 Secrets of Web-Native Publishing
1. It’s easy
2. It’s high velocity
3. A blog is web-native CMS
4. People are publishing brands
5. It’s a conversation
6. It’s an open process
7. Your niche is your neighborhood
8. Readers want to be sent away
9. Links power distribution on the web
10. Domains are a distribution platform
Trade Publishing In My Spare Time
Video Is As “Easy” As Text
Increasing the Velocity of Publishing
Weekly Publisher Goes Daily
Every Publisher Can Be High Velocity
A Blog Is A Simple, Web-Native CMS
Why Blogging Software Is Web-Native
Blog CMS Features Why It’s Web-Native
Reverse chronological order Easily see what’s new
RSS feed Easily see what’s new
Comments It’s a conversation
Trackbacks It’s a neighborhood
Tags Everything is miscellaneous
Permalinks So links don’t die
Archives The best content has a long shelf life
The New York Time’s Blog Ghetto
Wall Street Journal’s Web-Native Innovation
Individuals As Publishing Brands
Look Who’s Talking
Your Readers Talk To You, And You Talk Back
Talk Like A Real Person
Speaker Pelosi is saying she wants a vote on energy legislation by the Thanksgiving break, with a House vote as early as next week. Given the wholesale rejection of market forces and domestic supply so far, we doubt any House-Senate "compromise" will address America's energy needs, but there are varying degrees of possible lousiness. Adoption of the Senate's CAFE standards would be lousy-cubed.
Now, we like to mock Lou Dobbs as much as the next blog. (Obviously. We have a blog category, "Dobbs Watch.") Dobbs IS a classic blowhard and populist bully, and on free trade he's wrong. And yes, he has a big megaphone. But we also worry about lending him too much influence. He's not why free trade is suffering as an issue.
Every Publisher Can Have Personality
Here’s What We’re Up To
Show The Sausage Getting Made
Take To Your Neighbors -- And Link To Them
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Linking To Your Neighborhood - Links As Content
Why Should You Send Your Readers Away?
Sending People Away Is What Google Does
Give Links and Yeh Shall Receive Links
Go to search.yahoo.comEnter link:yourblog.com
Why Links Matter
Links Are The Web’s Distribution System
Getting Linked To Your Neighborhood
Domain Sharecropping
bits.blogs.nytimes.com
The Power Of Domains
10 Secrets of Web-Native Publishing
1. It’s easy
2. It’s high velocity
3. A blog is web-native CMS
4. People are publishing brands
5. It’s a conversation
6. It’s an open process
7. Your niche is your neighborhood
8. Readers want to be sent away
9. Links power distribution on the web
10. Domains are a distribution platform
Scott KarpEditor & Publisher
PUBLISHING 2.0www.publishing2.com
Scott KarpCEO