Scott D. Hetrick Leesburg, IN 46538 | C: (828) 242-0633www.linkedin.com/in/scotthetrick sdhetrick@gmail.com

Professional / Consultant: Corporate Partnerships / Strategic Alliances / Special Event MarketingA performance-focused and innovative Senior Level Marketing Professional, with over 20 years of experience. Possessing a comprehensive background of developing and managing highly effective marketing campaigns that are supported by strategically targeted corporate partnerships, marketing, promotional, fund-raising and client / public engagement activities.

Skilled with using a unique analytical approach and understanding market trends to develop highly-effective marketing and corporate partnership campaigns. The main focus is on matching the clients’ marketing needs, goals and objective with those of potential partners.

Strengths:• Corporate Partnerships (Sponsorships/Donations)• Developing, Implementing and Managing Corporate & Cause Marketing Campaigns (Social/Digital)• Designing and Evaluating effective benefit marketing materials• Client Management & Services• Special Event Marketing & Management• Product Launches / Sampling Programs• Public Relations • Fan / Consumer / Client Engagement

ACCOMPLISHMENTS• Developed, Negotiated and Procured Strategic Corporate Partnerships (Sponsorships/Donations) in excess of $7 million • Collaborated, Assisted and Managed Corporate Partnerships in excess of $20 Million • Developed, Implemented and Managed Marketing / Promotional Campaigns (Traditional, Grassroots, Digital and Social)

designed to increase sales or awareness while educating the public on the clients products, services or causes• Consulted clients, boards and staffs to streamline their Corporate Partnerships, Cause Marketing and Fund-raising efforts• Managed Multi-Million dollar budgets for national and regional tours, promotions, product launches, tournaments and programs• Designed, Executed and Managed Corporate Partnerships Benefit Packages

CORE COMPETENCIES

PROFESSIONAL EXPERIENCEConsultant / Contractor June 1992 – CurrentCreative ConceptsConsultant / Contractor, since 1994, with diversified experience in the following areas: Developing Strategic Corporate Partnerships, Designing, Implementing and Managing Marketing (Social and Digital) Campaigns, Product Launches / Samplings, Public Relations, Client Services, Special Events, Promotional and Fund-raising Activities.

Cultivating and maintaining client relationships with Fortune 500 and top 100 Companies Development and Implementation of strategic marketing, cause marketing and corporate partnerships plans Lead process improvement activities that deliver efficiency and consistency in the teams approach to prospecting, creating brand

awareness, building relationships, discovering additional project opportunities, and evaluation of those projects Designed and executed a strategic business and marketing plans, created and executed marketing campaigns Evaluation and designing inventory / benefits to strengthen, leverage and add additional value to corporate partnership opportunities Instituted and integrated social and digital marketing campaigns Manage onsite and offsite special events to create client, fan/consumer engagement opportunities

Clients include: SEU Promotions, ChirpVision, Entertainment & Sports International, NFL Players Golf Club, Lazin Group, Picasso Enterprises, Overland Strategic Solutions, Professional Business Financial Network, Coca-Cola USA, EA Sports, Nike, Reebok, Adidas, Pennzoil, Pepsi Cola Corp, Dr Pepper, Streetball Partners International/USA Sports America, Saturday Sports Company, ’62 Sports Group, Maritz and The Kerry Group.

• Sponsorship Sales / Client Services• Brand Marketing / Management• Cause Marketing• Charitable / Philanthropic Events / Tournaments / Programs• Consulting• Digital Marketing• Event Marketing / Promotions / Tour and Tournament

Marketing / Management• Media Relations

• Marketing Campaigns •B2B, B2C, B2B2C, B2E, or B2G• Mobile Marketing• Social & Digital Media Campaigns• Product Sampling Programs• Project / Product Management• Research / Evaluation• Public Relations• Tradeshows / Conferences / Fan Engagement• Interactive Services

Scott D Hetrick 828-242-0633 sdhetrick@gmail.com Page 2 of 2Charitable Clients & Programs: Lupus Foundation of America, Leukemia & Lymphoma Society, Shriners Hospital for Children, The American Cancer Society (Coaches vs Cancer, Dan Kelley Golf Tournament and Longest Day of Golf Tournament), Easter Seals, Multiple Sclerosis Society, March of Dimes, Special Olympics, Mid America Transplant Services Learning Center and North Webster Community Center

Key Partnerships Include: Clear Channel, NFL Network, Nike, Gatorade, Pepsi, Coca-Cola, Dr Pepper, Ford, Toyota, Wal-Mart, Mutual of Omaha, Principal Financial, Bank of America, SunTrust, RBC Centura, Pennzoil, Adidas, Merrell, General Motors, Geico, State Farm, Directv, Eagle Family Foods, Johnsonville, Publix, Ingles, JM Smucker, Oakley, Anheuser-Busch, Miller, Coors, Accenture, Delta, Southwest, Bass Pro, Best Buy, Blue Cross Blue Shield, Burt’s Bees, Shell, Callaway, Visa, American Express, Columbia Sportswear, Dick’s Sporting Goods, Ace Hardware and Verizon WirelessHighlighted Programs: Additional Descriptions Available• Principal Family Fun Fest (Minor League Baseball) – Tour Manager / Sponsorship / Client Services Manager for a 55 City MLB Tour• National Finals Rodeo – Project Manager / Sponsorship with a promotion with the NFR, Bally’s Casinos and Picasso Enterprises• NASCAR Las Vegas 400 – Program Manager / Client Service with a promotion with the NASCAR, Bally’s Casinos and Picasso Enterprises• ’05 Super Bowl – Las Vegas – Project Manager / Sponsorship Services for a promotion with the NFL, Bally’s Casinos and Picasso Enterprises• NFL Players Golf Club (Kids Golf Jam, Huddle Party & Super-shoot Out)Sponsorship & Tournament Director - NFLPA, NFL and Lazin Group• NBA EA Sports Sprite Live Ride (Coca-Cola, EA Sports and NBA) – Tour & Sponsorship Director • Nike Fan Jam (1997 NCAA Final Four and Nike) – Project & Sponsorship Manager • NCAA Final Four FanFest (‘00 & ‘05 Men’s, ‘09 Women’s) – Project & Sponsorship Manager - NIKE, Streetball Partners, Saturday Sports Co• Nike Fan Festival (1996 Summer Olympic and Nike) – Sponsorship Manager and Project Coordinator• Streetball Partners International / Universal Sports America (Hoop-It-Up, Spike-It-Up, Air-It-Out, Let-It-Fly and Yardball) – Sponsorship Coordinator& Client Services• Saturday Sports Company (Main Street Hoops, Casino Queen Beach Volleyball Championships and Spikin’ It) – Sponsorship Director & Tournament Manager• ’62 Sports Group (St Louis Rams, Billikens, Blues, Chicago White Sox, Cubs, Chicago Bears, Conference USA and MVC) – Project Director & Sponsorship Manager• Pennzoil Stop & Go Challenge Tour (Pennzoil and Kerry Group) – Tour Director & Sponsorship / Client Services Manager• MLS Soccer Celebration (Dallas Burn & Kansas City Wizards) – Project Manager & Sponsorship / Client Services Manager

Vice President of Corporate Partnerships / Strategic Alliances Feb 2014 – CurrentSEU Promotions / Charitable Foundation• Develop, Present, Negotiate and Secure Strategic Corporate Partnerships • Develop, Implement and Manage Marketing / Promotional Campaigns (Traditional, Grassroots, Digital and Social) designed to increase sales

opportunities or educate the public on clients’ products, services or cause

Consultant April 2012 – Dec 2012Lupus Foundation of America• Developed, Presented, Negotiated and Secured Strategic Corporate Partnerships for National Awareness Campaign – Purple Bus• Developed, Implemented and Managed Marketing / Promotional Campaigns (Traditional, Grassroots, Digital and Social) designed to increase

corporate partnerships and create awareness for LFA’s events, services and cause• Aided VP of Marketing & Development with organizing efforts with staff, boards, chapters and volunteers with fund-raising and marketing

efforts

Director of Marketing Feb 2008 – Dec 2009Overland Strategic Solutions• Designed and managed marketing and educational programs for international programs in Kenya, Rwanda, Uganda, Haiti and Dominican

Republic • Developed and secured strategic alliances and consulting for the programs and clients

Sponsorship Director Oct 2005 – Nov 2007City of Asheville Parks & Recreation DepartmentOrganized and managed the fund-raising and corporate partnerships efforts for the City of Asheville Parks and Recreation Department. Designed, developed and secured sponsorships and donations (cash, in-kind, trade, donations and media) for programs, facilities, athletics, tournaments, special events and festivals• Increased overall corporate partnerships from $800 K to over $1.5 Million• Tripling media sponsorships • Increased cash revenue sponsorship and donations from $500K to $800 K

Special Events / Outdoor Adventure Director April 2001 – Nov 2002MacDill AFB 6th Services Squadron• Designed and implemented Special Events and Outdoor Adventure Programs for MacDill AFB and MWR. • Developed and coordinated marketing strategies, secured corporate partnerships for special events, promotions and tournaments for 6th Services

Squadron MWR programs

EDUCATIONBachelor of General Studies, Sports Marketing & Management, University of Missouri-Columbia, 1992