score team cville: best practices for web
DESCRIPTION
Basic presentation on web best practices and web usability for Charlottesville SCORE team. Oriented for retired executives who consult with small business and want to better understand what makes a web site a strong marketing medium.TRANSCRIPT
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March 2010
Web Site Best Web Site Best PracticesPractices
Linda Kolker
March 2010
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We are creatures of habit, and rely on patterns
People learn how to use the sites they visit often
There a strong similarities among sites that make them easy to use
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People are comfortable with what they already know
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Common courtesy
Good willConsidera
te of site visitors
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30 seconds to engage or lose
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“Don’t make me think!”--Steve Krug
Good for your business
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Page Layout Convention
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Navigation Convention
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Communicates the purpose of your business and your site
Tag line that explicitly summarizes what the organization and/or site does
Value proposition clearly stated
Name and logo at top / in upper left corner
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Strategy
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Site Structure
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Main navigation and local navigation
Both are available on every page
Deep navigation on home page
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Navigation
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Navigation links are underlined and in a different color
When you click on a link, you go to content that you expect to see
Navigation
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Design
Home page is clearly different from other pages, but design is consistent throughout site
Looks like a recent site, rather than an old, out of date site
Name & logo are in upper left or across top, tagline at top
Site wide navigation across top
Local navigation down left or right side
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Subheads
Bulleted lists
Highlighted keywords
Short paragraphs
The inverted pyramid
A simple writing style
De-fluffed language devoid of marketese.
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Content
--Jakob Nielsen, Alertbox
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What is this web site about?
What is this organization about?
How do I find what I’m looking for?
What can I do next?
How can I get back to where I was?
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Are you achieving your goals?
Is your site easier to use?
Are people spending more time on your site and returning more frequently?
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Are you achieving your goals?
Is your site easier to use? User testing
Are people spending more time on your site and returning more frequently? Site usage statistics – site traffic logs
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Don’t Make Me Think, Steve Krug
Jakob Nielsen: useit.com/alertbox, also numerous books
Usability.gov – covers many best practices for web site usability, with supporting research, (though site needs usability improvements)
Google Analytics: google.com/analytics
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