score international continues historic · by 1975 with the nucleus of today’s globally known...

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SCORE International Continues Historic Seasons with Legacy 2018 50th SCORE Baja 500 Anniversary!

SCORE International is extremely honored to be able to celebrate this very special year with the 50th Anniversary of the of one of SCORE’s most respected race events, the SCORE Baja 500!

From humble begin-nings to the current global event, the SCORE Baja 500 has attracted the world’s best racers and teams to participate in what has been described as one of the “Top Motorsports Races” in the world! We have been investing in the future of the SCORE International racing organiza-tional structure and marketing assets

to make sure all the building blocks are set to guarantee the success that is ex-pected for the SCORE Baja 500’s 50th

Anniversary. These chang-es have also provided the best, safest and most chal-lenging events in the off-road motorsports category. The 2018 SCORE World Desert Championship race/event season will no doubt be making SCORE history but will be another legend-

ary race experience for all the Teams, Sponsors and our enthusiast Fan Base participating in this year’s race series.

SCORE International’s development

of the SCORE Media House, has now made all SCORE Racing Activity, History, Race information, Sponsor Promotions and Fan interaction available 24 hours a day. This content is now available through SCORE TV, On-Line Videos, Dig-ital Magazine, website, SCORE app and new Live Streaming race programing.

We are looking forward to devel-oping a partnership to impact your company’s growth and market ex-pansion in the SCORE International off-road motorsports and performance lifestyle marketplace for 2018.

— Roger NormanCEO/President

SCORE International

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MANUFACTURERSManufacturers have used the

“Baja Proven” endurance label that only the SCORE Baja World Desert Championship series can provide. This legitimizing a Brand’s strength and legitimacy in the market is a SCORE International exclusive in the off-road category.

SCORE International HistoryLegendary, Legacy and LeadershipMaking History at Every Race

+ Founded in 1973 SCORE International was the first organized race series for off-road motorsports.

SCORE WORLD DESERT CHAMPIONSHIP 2018

MICKEY THOMPSONFounded by the Legendary Mickey

Thompson in 1973, SCORE Interna-tional was the first organized race series for off-road motorsports. Grow-ing to the legendary four race series by 1975 with the nucleus of today’s globally known races as the SCORE Baja 500 and SCORE Baja 1000 were firmly anchored in the hearts and minds of off-road and racing enthusi-asts around the world.

SAL FISHSal Fish would be the next SCORE

President to take this new racing enti-ty to the next level where he would guide this global treasure for the next 38 year, firmly establishing the SCORE International and race brands, SCORE Baja 1000, SCORE Baja 500, SCORE San Felipe 250, as well as additional core race venues founded by SCORE International and other racing venues for the off-road enthu-siasts and racers.

ROGER NORMANRoger Norman, astute business

man and Trophy Truck Champion and Baja 1000 overall winner, then took control in December 2012 and ap-plied new business practices with the addition of today’s available technol-ogy to grow the exposure for SCORE Racers, Sponsors and for off-road motorsports in general.

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24-Hour Marketing Impact360 Degree Promotional Programs

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Sponsorship Programs ASSETSRace Series Sponsorships designed for Flexibility, reaching Target Goals for Global Exposure,

Direct Access to SCORE trademarks and brand integration within all SCORE Marketing Media Assets

Race Sponsorship Programs

+Title Sponsor +Presenting Sponsor +Official Product +Official Partner +Associate Sponsor +Special Race programs +Contingency Programs


628,000ON-SITE ATTENDEES

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May 30 -June 350TH SCORE BAJA 500Ensenada, Baja California, Mexico

Sept. 19-23 TIJUANA 22ND SCORE DESERT CHALLENGETijuana, Baja California, Mexico

Nov. 14-1851ST SCORE BAJA 1000Ensenada, Baja California, Mexico

Race Series ASSETS World Desert Championship 2018

The Original and Largest Media Impact Race Series In North America and the longest operating Off-Road Series in the World

628,000 Estimated Annual On-site Attendance + SCORE International is the Most Recognized name in “Product Endurance” statements with globally recognized race brands the Baja 1000 and Baja 500

+ Baja 500 50th Anniversary Celebration in 2018

+ Global Brand Influence

USA Today + Prestigious Annual Reader Poll vote’s the SCORE Baja 1000 as the Top Motorsports Race!

+ SCORE Baja 1000 tops the world’s great motorsports races from all forms of motorsports!

+ SCORE Baja 1000 continues Winning streak with back to back “Top Motorsports Race” award for second year award has been active.


2018 Race Schedule + The Four-race series for cars, trucks, UTVs, motorcycles, quads will be featured in all SCORE Baja races.

+ 2018 SCORE World Desert Cham-pionship with El Rey Network coverage and global syndication.

April 4-832ND SCORE SAN FELIPE 250San Felipe, Baja California, Mexico


Licensing ASSETS SCORE International Licensing Programs

SCORE International provides unique marketing and branding support for all licensing programs with our industry leading marketing and media

assets that include:

+ World Desert Championship Race Series

+ Live Stream Programming

+ SCORE Journal Digital Magazine

+ SCORE-Intenational.com

+ SCORE Social Media Assets

Available to further enhance your company and product’s impact in the market to separate your products out from the competition. Licensing programs can involve:

+ Branding with SCORE Trademarks

+ Content Programs involving print, social media, on-line and television

+ Custom Programs

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+ El Rey Network will broadcast all SCORE International World Desert Championship Races.

+ ESPN International now broad-casting SCORE Race series to Mexico, South America, Central America, Australia and New Zealand.

+ 1 hour show commitment to all SCORE World Desert Championship races, with the exception of the SCORE Baja 1000 which SCORE will provide a 2 hour show feature!

+ The addition of a 1 hour broadcast featuring the 2018 SEMA SCORE Baja 1000 Ex-perience and Qualifier Pre-sented by BF Goodrich.

Television ASSETS El Rey Network, ESPN International & AB Moteurs

SCORE International now delivers a fully produced 1 hr show for each race event With the exception of a special 2 hour Baja

1000 show.

New Agressive Partnership with the El Rey Network generating increased exposure.

+ ESPN still to broadcast SCORE CBS Sports Network to Mexi-co and Latin America.

+ AB Moteurs in France to air 2015 and 2016 SCORE World Desert Championship content to France and Western Europe. This is the same network that currently airs NASCAR and Monster Jam programs.

+ SCORE commitment for a min-imum of 2 airings per race with past years exceeding 4-5x race airings per event!


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Live Streaming ASSETS World Desert Championship 2018


SCORE International has developed a unique global, live streaming Internet broadcast, on par with an ESPN style tele-

vision show.

628,000 Estimated Annual On-site Attendance + The show has grown to include two live announcers interviewing racers on the big stage throughout the event. Live race action was broadcast from five cameras out on the course with camera drones transmitting more action back to the booth.

Live Stream Brand Exposure: + Full Time Branding on Live Streaming Screen visual

+ Estimated 30 hours of Live Streaming

+ Brand integration in content

+ Brand video integration into content

+ Custom content interviews with participating manufacturers will be broadcast to the “Live Stream”.

Live Stream Audience*

Contingency Views:

264,000Race Days Views:

1,215,000Total Event Views:

1,479,000Social Interactions

258,000* SCORE Baja 1000 Estimates

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+ SCORE App and all Social Media access

+ All RACER Information available on special tab that presents all the race specific information in an easy, direct access format.

The Original and Largest Media Impact Race Series In North America and the longest operating Off-Road Series in the World

Delivering Over 1.16 Million Monthly Uniques

4.90 Million Page Views Per Month

SCORE-International.com ASSETSSCORE WORLD DESERT CHAMPIONSHIP 2018

+ All SCORE Media assets are inte-grated into score-international.com to be the central point of access to all SCORE information including:

+ SCORE Race Coverage

+ SCORE Live Streaming Coverage

+ SCORE Race Tracking service

+ All SCORE information release

+ ALL Sponsor based content support

+ SCORE Journal digital magazine access and archived issues

+ SCORE-International.com transitioned last year from a racer information only site to a SCORE motorsports and off-road performance content based site servicing the SCORE racer and global off-road performance fan base.

+ Exclusive Content driven features, news and video covering all aspects of SCORE Racing and lifestyle activities

+ All Content searchable and sharable

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Monthly Impact*Unique Page Views

60,726,120 Cover views

7,221,418Zooms

2,220,072Unique visitors

1,730,520Social Shares

2,212,000Links Clicked

310,000AVG. Engagement Time

31 Mins.* AVERAGE PER MONTHLY ISSUE AUDIENCE NUMBERS IN 2016

SCORE Journal ASSETSDigital Magazine


SCORE Journal has exceeded every estimated statistic for the 3nd year in a row.

The #1 Media asset to reach off-road motorsport’s participants, teams and global fan base! + Delivers Exclusive SCORE race content for race coverage, driv-er profiles, sponsor profiles, race product reviews, tech features and full features on SCORE History.

+ Full Video integration for both editorial and advertisers.

+ Content searchable and sharable

+ Content archives can be accessed on score-international.com with operating links and videos.

+ BONUS Spanish Edition will be expanding for 2018

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FACEBOOKSCOREINTL

227,111 LIKES12.9% GROWTH8.1MM VIDEO VIEWS4.9MM VIDEO MINUTES VIEWED

INSTAGRAMSCOREINTERNATIONAL

84,100 FOLLOWERS

TWITTERSCOREINTL

20,900 FOLLOWERS

+SCORE App + Introduced at the 2016 SCORE Baja 500 to enable all SCORE partici-pants and fan base to view all as-pects of SCORE media.

+ Available free with Android, Apple applications for cell phone, tablets and lap top usage.

+ 197,000 views in the last 30 days with tremendous increase in view-ers for the SCORE Baja 1000 this November

61%MILLENIALS

Social MediaSCORE International continues

to develop all social media platforms to address the needs for teams, manufacturers and fans that demand immediate interaction. All the high speed activities of the SCORE World Desert Championship series are now available 24 / 7.

+ 61% of Facebook fans are Millennials between 18-34 with the younger 18-24 age bracket representing 30%.

ASSETS

4.5%13-17yrs

30%18-24yrs

31%25-34yrs

32%35-65yrs

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ContingencyCenter Stage Exposure

The day before the race where fans, sponsors, teams and drivers come together and enjoy the event together.

Sponsors showcase their products and services, racers, parade through crowds with their race vehicles, fans and spectators mingle in the “Culture” of SCORE International and garner photos, autographs and souvenirs.

Reach over 50,000+ Attendees + Direct to Racer Programs

+ Marketing Support

+ Listing and program details on Web Site with Link

+ Contingency Watch program highlights with SCORE Jour-nal and SCORE-International.com

+ Turn-Key administration on sticker application requirement

+ Finisher reports with contingency results supplied to par-ticipating manufacturers


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Special ProjectsSCORE International Exposure Programs


SEMA/SCORE Baja 1000 Experience

+ Baja 1000 Position Qualifier for Designated Classes

+ 70,000 Sq Ft Exhibit Feature Area + Largest Off-Road Presence at SEMA show

+ World Wide Media and Contact Exposure

+ Sponsor Branding Promotion and Affiliation

Lucas Oil Off-Road Expo + Major Exposure at Off-Road Market’s #1 Show

+ Showcasing Off-Road Motor-sports and the SCORE Interna-tional Series

+ Sponsor Involvement and Exposure

+ Course Map for Baja 1000 Revealed

+ On-Line Broadcast + Driver Autograph and Interview Sessions

Sand Sports Super Show + Major Exposure to the UTV Industry’s #1 show

+ Great SCORE Branding Expo-sure reaching the #1 Growth market for the Off-road and Performance Lifestyle enthusi-ast base.

+ SCORE UTV Team Autograph Sessions

+ Promotional coverage and support from SCORE Market-ing Assets, SCORE Journal and Social Media Channels.

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SCORE MARKETING465 So. Meadows Parkway Suite 6Reno, Nevada 89521T: 775.852.8907Info: score-international.com

Jim RyanMarketing and Sales DirectorT: 714.330.3521E: [email protected]

Christine SneddenMarketing and Sales RepresentativeT: 702.506.4612E: [email protected]

SCORE INTERNATIONALLazaro Cardenas 139-8 Z. CentroEnsenada BC, Zip Code 22830

Abelardo GrijalvaRace Director | U.S. and Mexico Race LogisticsT: 011 52 1 (646) 189-7087 (Tel Cel)T: 011 52 1 (646) 162-7336 (Moviestar)[email protected]@score-international.com

Juan Tintos FunkeSCORE Advisor | U.S. & Mexico [email protected]: 011 52 1 (664) 151-6622

SCORE-International.com

score international continues historic · by 1975 with the nucleus of today’s globally known...

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