scoping, estimating and pricing your projects
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Scoping, estimating and pricing#ATWP
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AllThingsWordPress.com
Facebook Group LinkedIn Group Google+ Community
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Join us on Slack
AllThingsWordPress.com/slackto request to join
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Thursday, April 7Building your own starter theme:
phase three
Diana Nichols & Aaron Reimann
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Thursday, April 14 - 6:30pmWordCamp Notes: What’s the one big thing you
need to do right now?
WP Atlanta MeetUp: Kathy Drewien
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Making the most of Beaver BuilderAaron Reimann
April 21
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Inbound marketing and automation
April 28
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ManageWP Orion Pricing
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Scoping, estimating and pricing projects
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“How much do your websites cost?”
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“Can you include a design prototype with the proposal?”
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“I need a website by the end of the month.”
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Factors that influence pricing
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There are several factors to consider.
Focus on one thing at a time.
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PREQUALIFYidentify the tire kickers as soon as possible
Factors that influence price
Try: prequalification questionnaire
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DISCOVERYslow down and learn more
Factors that influence price
Try: longer, paid discoveries for larger projects
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DEFINE THE PROJECTguide your client on how to best accomplish their goal
Try: present three options after your initial discovery rather than one
Factors that influence price
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CLIENT EXPECTATIONSbe clear, concise and descriptive
Try: create a contract with clear deliverables, solid terms and a timeline for both agency and client deliverables
Factors that influence price
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CLIENT EXPERIENCEmake this an enjoyable process
Try: create a clear process and touch points with your client
Factors that influence price
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CHANGE ORDERScatch scope creep early and communicate with the client
Try: $0 line items
Factors that influence price
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DON’T BE AFRAID TO LOSEdon’t take a job out of desperation
Try: don’t lower your price “just because”
Factors that influence price
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Setting your prices
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Create a proposal boilerplate
Setting your prices
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Number of pages vs “views”
Setting your prices
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Pricing models
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Pricing models
HOURLYfor things you don’t have control over
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Pricing models
FLAT PROJECT PRICINGfor things you can control
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Pricing models
PACKAGE PRICINGfor day rates, identity packages, etc
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Pricing models
VALUE-BASED PRICINGset prices based on perceived or estimated value
rather than time or historical prices
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Pricing models
TIME-BASED RETAINERSagree on a number of hours per month
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Pricing models
VALUE-BASED RETAINERS“we’re here when you need us”
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Examples
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$100 = Totally DIY: Wix, SquareSpace, WordPress.com~$1000 = One person, theme based~$2500 = Templates or limited custom$3-8k = small team, typically semi-custom$10-25k = custom
gmm.to/rabellpricing
Rabell Creative
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Custom site under $3k? No...Good Freelancer: $3k - $15kGood Agency: $8k - $40kAwesome Freelancer: $10k - $50kAwesome Agency: $15k - $100k+
gmm.to/poststatuspricing
Post Status
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