Acknowledgments

We would like to thank the following: Texas Lottery (co-host of La Fleur’s 2018 LotTECH Connect) as well as our Gold Sponsors (Camelot Global, IGT, INTRALOT, Inc., National CineMedia (NCM), NeoPollard Interactive, Scientific Games and Worldpay) and our Silver Sponsors (Abacus Solutions International Group, Linq3 Technologies and SCA Promotions) and our Hospitality Event Sponsors (Jackpocket and LatinWorks).

Monday, December 3

5–7 p.m.—Opening Reception (Gabriel’s Restaurant)Co-Sponsored by Jackpocket & Latinworks

Tuesday, December 4

8–9 a.m.—Coffee & Bagels (Amphitheatre Patio)

9–5 p.m.—Webinar Lounge (Breakout Room 214)

9–9:15 a.m.Welcome to AustinGary Grief, Executive Director, Texas Lottery

9:15–9:30 a.m.The $5 Million Vegas Challenge & the Big Cedar Cash Adventure: Non-Licensed Scratch Family PromotionsRyan Mindell, Lottery Operations Director, Texas Lottery

9:30–9:45 a.m.Case Study: LUCK HAPPENSAndrew Leeper, Brand Strategy Coordinator, Texas Lottery

9:45–10 a.m.Panel: Texas Lottery Today - Ryan Mindell, Lottery Operations Director, Texas Lottery- Andrew Leeper, Brand Strategy Coordinator, Texas Lottery- Ami Smith, Marketing Planning Coordinator, Texas Lottery- Moderator: Terri Markle, President, TLF Publications

10-10:30 a.m.—Coffee Break

10:30-11 a.m.Five Secrets of Master Game DesignersTom Long, Studio Head, GoneGypsyGames

11-11:15 a.m.Pennsylvania Lottery: Hidden Value of Your Good CauseDrew Svitko, Executive Director, Pennsylvania Lottery

11:15-11:30 a.m.PA iLottery Case StudyStephanie Weyant, Deputy Executive Director, Marketing & Product Development, Pennsylvania Lottery

11:30-11:45 a.m.The Evolution of iLotteryShannon DeHaven, Deputy Director, Digital Operations, Michigan Lottery

11:45-12 noonPanel: iLottery Panel- Drew Svitko, Executive Director, Pennsylvania Lottery- Stephanie Weyant, Deputy Executive Director, Marketing & Product Development, Pennsylvania Lottery- Shannon DeHaven, Deputy Director, Digital Operations, Michigan Lottery- Moderator: Terri Markle, President, TLF Publications

12–12:15 p.m.The Fleurry Best Lottery Ad Awards Ceremony

12:15-1:45 p.m.—Luncheon (Salons AB)

1:45–2 p.m. Panel: MUSL Update- Bret Toyne, Executive Director, MUSL- Drew Svitko, Executive Director, Pennsylvania Lottery- Gary Grief, Executive Director, Texas Lottery- Moderator: Terri Markle, President, TLF Publications

2–2:15 p.m.IGT Gold Sponsor Presentation–Self-Service & the Consumer ExperienceDan Morales, Senior Manager Retail Sales & Analytics, IGT

2:15–2:30 p.m.INTRALOT Gold Sponsor Presentation–Find Your Pulse: Using CRM Solutions to Build a Sustainable Lottery BusinessKylie Reagan, Idaho Marketing Manager, INTRALOT

2:30–2:45 p.m.NeoPollard Interactive Gold Sponsor PresentationJulin Shaw, Director, Marketing, NeoPollard Interactive

2:45-3 p.m.Scientific Games Gold Sponsor PresentationAmy Hill, VP, Digital Content Studio, Scientific Games

3–3:30 p.m.—Coffee Break

3:30–3:45 p.m.National CineMedia (NCM) Gold Sponsor Presentation–What’s Noovie at the Movies?Chris Aragon, Sales Director, Local Sales, National CineMedia

3:45–4 p.m.Camelot Global Gold Sponsor Presentation–Unlocking Sustainable Growth in Lottery 3.0: Player Engagement in a Digital WorldAdam Barry, VP, Operations and Bids, North America, Camelot Global

4–4:15 p.m.Worldpay Gold Sponsor Presentation–Understand Lottery Player Behavior by Leveraging Card DataAndrew Crowe, VP, Emerging Markets, Worldpay

4:15–4:30 p.m.Local ScratchChris Rogers, Deputy Director, Products & Marketing, Arizona Lottery

4:30–6 p.m.—Private Lottery Marketers’ Meeting (Location: Conference Room 301)

6:30–10:30 p.m.CELEBRATE TEXAS WITH IGTLocation: Bullock Texas State History Museum1800 Congress Avenue, Austin, Texas All attendees are invited. You will need to wear your conference badge as identification. Casual attire or jeans and boots encouraged. Enjoy dinner and live music with The Motts Band!

Wednesday, December 5

8–9 a.m.—Coffee & Bagels (Amphitheatre Patio)

9–5 p.m.—Webinar Lounge (Breakout Room 214)

9–9:30 a.m.Lottery Marketing Director Panel- Jay Finks, Deputy Director, Oklahoma Lottery- Stephanie Weyant, Deputy Executive Director, Marketing & Product Development, Pennsylvania Lottery- Robert Tirloni, Products Manager, Texas Lottery- Moderator: Terri Markle, President, TLF Publications

9:30–9:45 a.m.Massachusetts Lottery: “Blowout” Ticket a Big WinnerChristian Teja, Director, Communications, Massachusetts Lottery

9:45–10 a.m.Oklahoma Lottery Re-Launch- Brandie Reisman, Director, Marketing & Administration, Oklahoma Lottery- Jay Finks, Deputy Director, Oklahoma Lottery

10-10:15 a.m.Oklahoma Lottery Panel- Brandie Reisman, Director, Marketing & Administration, Oklahoma Lottery

10:15–10:45 a.m.—Coffee Break

10:45–11 a.m.The Colorado Lottery: Play On, ColoradoTom Seaver, Director, Colorado Lottery

11–11:15 a.m.The New Kansas Lottery: Now & in the FutureTerry Presta, Executive Director, Kansas Lottery

11:15–11:30 a.m.Kentucky Lottery: Retail InitiativesTom Delacenserie, President & CEO, Kentucky Lottery

11:30–11:45 a.m.Lottery Director Panel: Retail Developments- Tom Seaver, Director, Colorado Lottery- Terry Presta, Executive Director, Kansas Lottery- Tom Delacenserie, President & CEO, Kentucky Lottery- Drew Svitko, Executive Director, Pennsylvania Lottery- Gerald Aubin, Director, Rhode Island Lottery- Moderator: Byron La Fleur, Co-Publisher, La Fleur’s Magazine

11:45–11:50 a.m.Abacus Silver Sponsor Presentation–Abacus Eco-System: Product, Content & Service Delivered to RetailTim Yahya, Head of Retail Relations-N.A., Abacus Solutions International Group

11:50–11:55 a.m.Linq3 Silver Sponsor Presentation–Play at The Checkout™-Linq3’s Family of In-Lane SolutionsMark Smith, CMO, Linq3

11:55–12 p.m.SCA Promotions Silver Sponsor Presentation–Untangling Luck & Skill: Insights into Product InnovationRobert (Bob) Hamman, Founder & CEO, SCA Promotions

12–1:30 p.m.—Buffet Luncheon (Salons AB)

1:30–1:45 p.m.Embracing Diversity as a Driver of SuccessManny Flores, Founder & CEO, LatinWorks Marketing, LLC

1:45–2 p.m.The Role of Compassion in AdvertisingYumi Prentice, President, David& Goliath

2–2:15 p.m.Colorado Lottery: Lucky for Life- Christian Hawley, Marketing & Advertising Director, Colorado Lottery - Joe Conrad, Founder & CEO, Cactus

2:15–2:30 p.m. The New Rules of Digital EngagementDennis Franczak, CEO, FuseIdeas

2:30–3 p.m. Ad Agency Executive Panel- Joe Conrad, Founder & CEO, Cactus- Yumi Prentice, President, David& Goliath- Dennis Franczak, CEO, FuseIdeas- Manny Flores, Founder & CEO, LatinWorks Marketing LLC- Moderator: Terri Markle, President, TLF Publications

3-3:15 p.m.When Corporate Innovation Works: Delivering Under Time & Under BudgetJulie LeBlanc Steeves, Manager, Enterprise Innovation, Atlantic Lottery

3:15–3:30 p.m.Scratch & Win Brand DevelopmentAdam Cortiula, Marketing Director, WCLC

3:30–3:45 p.m.Canadian Lottery Panel- Julie LeBlanc Steeves, Manager, Enterprise Innovation, Atlantic Lottery- Adam Cortiula, Marketing Director, WCLC- Moderator: Terri Markle, President, TLF Publications

3:45–4 p.m.Programmatic Advertising: What Is It? How to Use It? What’s Next?Pat Strader, Founder & CEO, Digital Relativity

4–4:15 p.m.Wrap Up: TakeAwaysLottery directors will be invited on stage to offer key takeaways from La Fleur’s 2018 LotTECH Connect.

4:15-5:30 p.m.—Beer & Pizza Networking Break(Interior Courtyard)

Thursday, December 6

9–11 a.m.BakeOff Workshop (Location: Salons AB)

Breakfast Sandwich & Coffee Service

o Dynamic Pricing BakeOff Case StudyJulie LeBlanc Steeves, Manager, Enterprise Innovation, Atlantic Lotteryo Mystery Game BakeOff Case Study Dale Bowersock, Scratch Ticket Coordinator, Texas Lotteryo BBQ Bucks BakeOff Case StudyJulie Terrell, Draw Game Coordinator, Texas Lotteryo Digital Marketing BakeOff Case StudyPat Strader, Founder & CEO, Digital Relativity

Lottery marketers will be invited to offer their own BakeOff concepts and request help from the audience in troubleshooting the problems. We will also look at a BakeOff concept pitched at La Fleurs’s 2018 DC Conference which became reality for the 2018 holidays.