science world digital media workshop by invoke media
DESCRIPTION
These are the slides from Invoke Media for the Digital Outreach session at the BC Outreach Workshop on March 7, 2014.TRANSCRIPT
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A Digital innovationcompany
The Science of Social Media
Monday, 10 March, 14
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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Invoke
what do we do?We create, find, and promote the most meaningful
content for consumers of leading brands.
We build, cultivate, and amplify communities thorugh social media strategies.
Monday, 10 March, 14
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Your Hosts
Lima Al-AzzehMarketing & Community Manager
Word Nerd.
Colin SharpAssociate CopywriterAmateur joke-teller.
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Who’s getting us excited?
David Ng- Twitter and multiple blogs- Highlight personality- Engaging with hashtags, asking questions
Neil deGrasse Tyson- Twitter, Twitter, Twitter- Comments on inaccuracies in popular culture (Gravity, etc.)- Solicits and answers questions
Karyn Traphagen- Twitter and blog- Great at conversations- Talks about what is getting her excited all the time
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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Where do I start?
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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Why?
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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Why does your organization exist? - Be Ambitious
Why does what you’re doing matter? - Be Inspiring
What is your goal? - Be Descriptive
Why?
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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Wh0?
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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Who is your audience? - Focus on interpersonal connections
WHO ARE THEY TALKING TO? - Expand your network
Who else could add value? - Partner with Likeminded allies, Experts, & Organizations
Wh0?
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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WHAT?
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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What gets you excited/concerned? - Evoke Emotion
What message do you want your community to spread? - Be Specific
What conversations do you want to ignite? - Be Discerning
What is happening currently? - Be Relevant
WHAT?
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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News & Press
Thought Leadership/ Opinion/ Expert Interviews
Open-Ended Questions
“Behind the Scenes”
History & Mysteries
WHAT?
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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HOW?
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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Are you more verbal or visual?
Are you more professional vs. personal? Factual vs. Funny?
What are 3-5 adjectives that describe your Communication style?
HOW?
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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WHERE?
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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Twitter: Tweet Chat Q&A, curated stories
Vine/Instagram: Utilize video and remember that hashtags are king
Reddit: Like a typical forum, go forth and nerd with a very passionate userbase
Google Hangout: Great way to get people together “virtually”
Storify: Create Interactive stories and notify contributors
WHERE?
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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Measurement
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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These will vary greatly depending on type of content and network
KPI’s: total interest (likes/followers/subscribers), engagement (comments/replies/shares/mentions), traffic (clicks to blog posts), growth (changes in these metrics)
Analytics Platforms
How Data can help
Measurement
Monday, 10 March, 14
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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Monday, 10 March, 14