science communication in the post-expert digital age
TRANSCRIPT
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F U T U R E E A R T H : C O N N E C T I N G R E S E A R C H A N D R E S P O N S E S T O G L O B A L
E N V I R O N M E N T A L C H A N G E
A M Y L U E R S
E N G A G E M E N T C O M M I T T E E
F U T U R E E A R T H
S K O L L G L O B A L T H R E A T S F U N D
Science Communication in the
Post-Expert Digital Age
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Main Points
• Future Earth seeks to build and connect science to practice by promoting and strengthening the co-production of knowledge in global research programs.
• The Digital Age creates opportunities and challenges to addressing this need.
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Opportunities of Digital Age
Decentralizes information both access to and collection of
Enables dialogue among greater diversity of actors
Expands reach across space and time
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Challenges of Digital Age
May be isolating science and scientists from society.
Institutional and cultural constraints to changes in how science is done.
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Bridging Science-Action Gap
Scientist
Boundary Organizations (e.g. Climate Central)
Boundary Organizations (e.g IPCC)
Boundary Organizations (e.g. NOAA Risa- USA) Resource
managers
Policy
Public
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From Bridge to Networks
Scientist
Scientist
Scientist
Scientist
Resource managers
Public
Policy makers
Policy makers
Policy makers
Public
Public
Public
Public
Resource managers
Resource managers
Resource managers
Resource managers
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From Bridge to Networks
Resource managers
Public
Policy makers
Policy makers
Policy makers
Public
Public
Public
Public
Resource managers
Resource managers
Resource managers
Resource managers
Science
Science
Science
Science
Science Science
Science
Science
Science Science
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Challenges of Digital Age
Institutional and cultural constraints to changes in how science is done.
May be isolating science and scientists from society.
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(R)evolution of information and communication
one-to-one telegraph, phone
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(R)evolution of information and communication
one-to-one telegraph, phone
one-to-many Broadcast
communication: TV, Radio, Newspaper
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(R)evolution of information and communication
one-to-one telegraph, phone
one-to-many Broadcast
communication: TV, Radio, Newspaper
one-to- many; many-to-one
Email, Blogs
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(R)evolution of information and communication
one-to-one telegraph, phone
one-to-many Broadcast
communication: TV, Radio, Newspaper
one-to- many; many-to-one
Email, Blogs
One among many
Social media
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(R)evolution of information and communication
one-to-one telegraph, phone
one-to-many Broadcast
communication: TV, Radio, Newspaper
one-to- many; many-to-one
Email, Blogs
One among many
Social media
Many among many
Conversation discovery
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one-to-one telegraph, phone
one-to-many Broadcast
communication: TV, Radio, Newspaper
one-to- many; many-to-one
Email, Blogs
One among many
Social media
Many among many
Conversation discovery
Expert World Post-Expert
World
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Closed community model – need a PhD degree to participate, credibility defined by degrees and publications
Insulated reward structure – rewards do not include work beyond the community walls.
Limited desire – who has the time? There is so much important research to get done
Three challenges to crossing the line
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Scientists increasingly entering social web
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The Social Networked Word – much more populated and more active
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Limited network overlap
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Are trends of the Digital Age further isolating science from
society?
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Search engines filter out information with which you disagree
Sources: The Filter Bubble: Eli Pariser, The “Daily Me”: Nicholas Negroponte
The “Daily Me” You can customize your news sources, thus only reading sources that agree with you
Social Networks News is shared by “friends” – people who are more likely to be like you
The Filter Bubble Search engines and news sites tailor their results based on what they think you want to see
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U.S. Society is Increasingly Sorted into Like-minded Communities
1976 Election 2004 Election
Two of the Closest Presidential Elections in History
White = Counties that were competitive Black = Democrat Landslide Grey = Republican Landslide
Source: Bill Bishop, The Big Sort
Today, most people live in “landslide” counties
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U.S. AGU members with a focus on global environmental change, by county.
Luers & Kroodsma 2014
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one-to-one telegraph, phone
one-to-many Broadcast
communication: TV, Radio, Newspaper
one-to- many; many-to-one
Email, Blogs
One among many
Social media
Many among many
Conversation discovery
Expert World Post-Expert World
How to effectively cross the line?
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“Boundary Networks” Linked networks of people and organizations
that cross boundaries of professions, culture and values
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Boundary Networks Linked networks of people and organizations that cross boundaries of professions, culture and values
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“Boundary spanning mechanisms”
That is mechanisms that:
Link formal and informal science
Cross cultural and societal norms
Prioritize process and learning rather than products.
Boundary Networks
–How do we build them?
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Boundary Mechanism: Citizen Science
ebird 1mill ++obs per month,
Cocorahs Weather Data 17,000+ contributors
Galaxy Zoo 250,000+ registered users
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Boundary Mechanism: Assessments
Could these be: • continuous and “on-going conversation” • distributed as bottom-up and top-down • while still not compromising the science?
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Questions for discussion
• Are you engaged in ‘the co-production of knowledge’ in your research?
• How is the Digital Age influencing your science and your approach to communication?
• What role do you see Future Earth playing to help promote and strengthen the co-production model?
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Thank You!!