science can work miracles for hair too - … morning subtil keratin philosophy science breaks...
TRANSCRIPT
SCIENCE CAN WORK MIRACLES FOR HAIR TOO
contents
Morning
Subtil Keratin philosophy
Science breaks through at the very core of
the hair fiber
the concept
Restructuring complex
Directions for application
Afternoon
practical work
SCIENCE BREAKS THROUGH
... AT THE VERY CORE OF THE HAIR
FIBER
PHILOSOPHY
More than an inspiration ...
SUBTIL developed its range of SUBTIL CARE "hair cosmetics" as a
genuine analogy to skin cosmetics.
SUBTIL KERATIN extends the concept still further! Based on advanced research in the field of cosmetic repair,
SUBTIL has created an innovative new care program - SUBTIL
KERATIN - for hair in need of intensive reconstruction.
[BASIC INNOVATION]
a truly amazing result!
SCIENCE BREAKS THROUGH
... AT THE VERY CORE OF THE HAIR FIBER
The progressive deterioration of the hair cuticle
Healthy hair
Brittle & splitting hair
Dehydrated hair Dehydrated
& sensitive hair Dry hair
Very dry hair Weakened
& brittle hair
Smooth,
regular cuticle scales
The cortex is divided into small fibers.
lifting of cuticle scales due to
harsh external factors
this is what happens to hair
that is not moisturized
the cuticle scales are
separate dramatically due to
harsh chemicals and
unsuitable treatment
this is what happens to dry
hair that is not nourished and
is continuously exposed to
harsh chemicals The hair
cuticle is extremely vulnerable
this is what happens to very
dry hair that is not
nourished, the 6-10 cuticle
layers no longer protect the
cortex
Keratin is the raw material forming hair, and accounts for 95% of its final structure. It is a
material common to all types of hair.
It is an essential component of hair, a protein formed of a combination of 18 amino acids
including cysteine, which is rich in sulfur and plays a vital role in the cohesion of hair.
It is responsible for the strength and resistance of our hair.
A cross-section of a hair shows the cells of the cortex. These are long cells joined
together by an intercellular cement rich in lipids and proteins, and combined with
keratins. We also discover small black granules, the melanin granules, responsible for
the colour of the hair.
ANALYSIS
Hair no longer reacting
to the usual treatment
Act from the
S U R F A C E of the cuticle, right to the
H E A R T of the hair fiber
Damaged, weakened & dehydrated hair
CONCEPT
DEEP-PENETRATING REPAIR
WITH A 4-STAGE SALON SERVICE:
The concept
[The BAC protocol]
1
2.1
2.2
3
32 min
BEAUTY FOLLOW-UP IN 3-STAGES:
The technical angle
[Selling the service]:
[Selling the range]
A RANGE THAT MAINTAINS
AND PROLONGS THE EFFECTS OF SALON TREATMENT:
The concept
1
2 3
SUBTIL KERATIN technology
PLANT COLLAGEN
an extreme rejuvenation molecule
Every day, dermo-cosmetic research is revealing the secrets of cell
regeneration based on advanced formulations.
And now SUBTIL is applying those secrets to its hair care products
+ TWO FORMS OF KERATIN
carefully balanced for outstanding filling action [ ]
[ ]
■Low molecular weight
■Penetration deep into the cortex
■Internal cement strengthening
& restructuring the fiber
■High molecular weight
■Surface action
■Filling in imperfections
■Protecting the hair fiber
2 ACTIVE INGREDIENTS OF KERATIN SYNCHRONIZED:
INTERNAL RECONSTRUCTION
Two forms of Keratin
1 2 HYDROLIZED KERATIN HIGH MOLECULAR WEIGHT KERATIN
RESURFACING ACTION
Plant collagen
PLANT COLLAGEN
1 AN EXTREME REJUVENATION PROTEIN
ACACIA EXTRACT
■Rich in sugars and proteins
■Protects the hair fiber
■Forms a protective film that moisturizes
and adds body to the hair, and protects
against water loss
■Proteins of plant origin with
low molecular weight
■Strengthening the
internal restructuring action begun by Keratin
Botanical proteins
1 BOTANICAL PROTEIN COMPLEX:
1 2 PEPTIDES STARCHES
HYDROLYZED WHEAT & COTTON HYDROLYZED WHEAT & CORN
■Improved flexibility and elasticity of hair
■Regulation of the hair's water balance
BAC PROTOCOL
Active ingredients in action
PURIFYING [neutral pH]
Chelating Clarifying Shampoo
RECONSTRUCTION [pH 4.5]
Deep Penetrating Reconstructive Care
HYDRATION [pH 3.5] Intense Moisturizing Treatment
THERMO-ACTION Luminescent Thermo-Action Milk
[ ] +
Shampoo: Step 1
PURIFYING [pH neutral]
Chelating Clarifying Shampoo
SULFATE-
FREE PARABEN-
FREE
GENTLY CLEANS AND PURIFIES Friendly to hair and the environment
CHELATING ACTION Elimination of impurities
Protection against mineral and metal deposits
PREPARING HAIR
for the restructuring and moisturizing treatment
CHELATING AGENT derived from corn and biodegradable
GENTLE WASH
PLANT COLLAGEN
DOES NOT CONTAIN COLORING AGENTS
Shampoo twice, for 5 min each time
Treatment: Step 2.1
RECONSTRUCTION [pH 4.5]
Deep Penetrating Reconstructive Care
BOTANICAL PROTEIN COMPLEX
NATURAL KERATIN COMPLEX
PLANT COLLAGEN
SHEA BUTTER particularly rich in fatty acids for deep-penetrating nourishment of hai
PARABEN-
FREE DOES NOT
CONTAIN COLORING
AGENTS
PENETRATES AND STRENGTHENS and gives weakened hair back its vitality
REBUILDS the fiber's internal structure
REPAIRS the cuticle intensively, filling in any imperfections
RESTORES the hair's lipid barrier
IMPROVES ELASTICITY
of the hair fiber
5 to 20 min according to the degree of
sensitivity, using heat (clingfilm and/or heating device)
HYDRATION [pH 3.5]
Intense Moisturizing Treatment
Treatment: Step 2.2
NATURAL KERATIN COMPLEX
BOTANICAL PROTEIN COMPLEX
PLANT COLLAGEN
PRO-VITAMIN B5 for intense moisturization of the hair fiber
LONG-LASTING MOISTURIZING SYSTEM
MOISTURIZES THE HAIR DEEP DOWN giving strength and vitality back to weakened hair
SEALS AND SMOOTHES CUTICLES with its acidic pH, preserving the active ingredients
and keeping hair moisturized
RESTORES THE HYDRO-LIPID FILM to keep the hair fiber protected
INSTANTLY DETANGLES
Making hair
SOFT, SHINY AND SILKY
5-10 min depending on the degree of
sensitivity
The finishing touches: Stage 3
7 min including the application and
brief use of the plates
THERMO-ACTION
Luminescent Thermo-Action Milk
PROTECTS FROM HEAT of hair-dryers and plates
MAKES STYLING EASIER and adds volume without weighing hair down
SOFTENS AND SHINES
REBUILDS AND IMPROVES HAIR STRUCTURE both inside and out
RESTORES the hair's natural lipid barrier:
prolongs the effect of SUBTIL KERATIN treatments
IMPROVES ELASTICITY of the hair fiber
NATURAL KERATIN COMPLEX
BOTANICAL PROTEIN COMPLEX
BROWN ALGAE protects and promotes resistance to harmful effects of the environment
High concentration of MOISTURIZING AGENTS
THERMO-ACTIVE and PROTECTIVE action
It is vital to know the processing time that hair requires so as to guarantee
an optimal result
An ELASTICITY TEST determines the degree of sensitivity
Processing times
Phase 1
Phase 2.1
Phase 2.2
Phase 3
Average High Critical
5 min 5 min 5 min
5 min 10-15 min
5 min 5 min
7 min 7 min
15-20 min
10 min
7 min
22 min 32 min 42 min
DEGREE OF SENSITIVITY
*In the case of EXTREMELY SENSITIVE HAIR it is advisable to
repeat the treatment a second time, but with a longer processing time (at the next wash).
The result
[NATURAL BEAUTY]
Hair has never felt this comfortable: softer, more flexible, better moisturized,
it looks shinier and restored to its
BEAUTY FOLLOW-UP
BEAUTY FOLLOW-UP IN 3-STAGES:
The technical angle
[Selling the service]:
[Selling the range]
A RANGE THAT MAINTAINS
AND PROLONGS THE EFFECTS OF SALON TREATMENT:
The concept
1
2 3
Beauty follow-up
BOTANICAL PROTEIN COMPLEX
NATURAL KERATIN COMPLEX
PLANT COLLAGEN
Washes hair GENTLY (WITHOUT SULFATES) and allows for its type
with its CHELATING ACTION a naturally occurring agent derived from corn rids hair of its impurities and prevents the build-up of minerals and metals
Prepares hair by PURIFYING it, and starts the restructuring and moisturizing treatment
Makes the fibers SOFTEN AND SHINE
SULFATE-FREE
PARABEN-FREE
PURIFYING
Purity Bath [neutral pH]
PENETRATES DEEPLY TO REHYDRATE weakened hair, giving it strength and vitality through its plant collagen
Helps to REBUILD HAIR FIBER with its complex of active ingredients
INSTANTLY DETANGLES, making hair easier to style
Makes it SOFT, SHINY AND SILKY
Beauty follow-up
NATURAL KERATIN COMPLEX
BOTANICAL PROTEIN
COMPLEX
COTTON & WHEAT PEPTIDES
that reinforce the internal restructuring begun by
the Keratin
MOISTURIZATION
Hydra Extend treatment
Beauty follow-up
PROTECTS hair from the heat of hair-dryers and plates
MAKES STYLING EASIER and adds volume without weighing hair down
SOFTENS AND SHINES
REBUILDS AND IMPROVES hair structure both inside and out
RESTORES the hair's natural lipid barrier: prolongs the effect of SUBTIL KERATIN treatments
IMPROVES ELASTICITY of the hair fiber
THERMO-ACTION
Luminescent Thermo-Action Milk
KERATIN COMPLEX
BOTANICAL PROTEIN
COMPLEX
BROWN ALGAE Protects hair, enabling it to resist
harmful effects of the environment
High concentration of MOISTURIZING AGENTS
THERMO-ACTIVE and PROTECTIVE action
Beauty follow-up
HIGH CRITICAL
2 months 3 months
DEGREE OF SENSITIVITY
MA
INTE
NA
NC
E C
OU
RSE
Purity Bath + 1 treatment Purity Bath +
2 treatments (linked)
Hair must be regularly maintained using the SUBTIL KERATIN range to guarantee a lasting result.
The maintenance course advised will vary in time and number of products, depending on the state of the hair
Elodie Cuq-Arnaud, a Scientific Engineer at the Laboratoire DUCASTEL, answers your frequently asked questions.
Do you recommend using the Subtil Keratin care programme at a particular time of year? Apart from the summer, when the sun, sea and chlorine can be particularly damaging, there is not really any specific time when hair changes dramatically. In fact, hair is under stress from chemicals, brushing and the environment day after day. The SUBTIL KERATIN care program can be used throughout the year on hair that needs attention.
Are sulfates contra-indicated after a Subtil Keratin maintenance course?
Keratin-based care treatments and sulfates are not incompatible in the sense that they do not produce a chemical reaction.
However, certain sulfates have a slightly drying effect, which can damage hair that has already been weakened and therefore
adversely affect Keratin levels. So it is always better to use shampoo that does not contain sulfates when repairing and rebuilding
hair!
What do sulfates do?
There are many different "sulfates", it is a family of chemicals. But those found in Subtil Care shampoos are highly effective foaming
and washing agents, gentle and friendly to hair, skin and the environment. They are combined with other raw materials of outstanding
quality that compensate for their slightly drying nature.
This is the art involved when our research and development engineers formulate our products.
Is the SUBTIL KERATIN care programme compatible with Brazilian hair-smoothing treatment? Absolutely. This care program nourishes and moisturizes the hair deep down, so it is compatible with all hair-straightening techniques. SUBTIL KERATIN treatments are also particularly well suited to hair receiving regular chemical treatments (coloring, highlights, color removal, etc.) due to the absence of sulfates in their formulation.
Professional Tips
Professional Tips
Elodie Cuq-Arnaud, a Scientific Engineer at the Laboratoire DUCASTEL, answers your frequently asked questions.
For how long must clients follow the maintenance course before moving over to the Subtil Care range, and do they HAVE
to use the moisturizing mask and thermo-active spray?
That can vary depending on the degree of repair required and the client's budget.
It is important for the client to gradually reintroduce the Subtil Care Color or Subtil Care Repair range after the last fortnight of the
course. The choice of SUBTIL CARE programme will depend on the damage to the hair, which determines whether the hair needs
nutrition or moisturization.
Moderately damaged to damaged hair
2 months with the shampoo
and 1 treatment of choice
Damaged to highly damaged hair
3 months with the shampoo and the 2 products
A PROFIT MODEL
32 min*
-
PRICE IN FRANCE: €35.00
incl. VAT (€29.26 excl. VAT)
The salon service
THE SALON SERVICE
SUCCESSIVE APPLICATION IN 4 STAGES
STAGE #1 Clarifying Shampoo 2 washes / 5 min
STAGE #2-1 Deep Penetrating Reconstructive
Care
5-20 min
STAGE #2-2 Intense Moisturizing Treatment 5-10 min
STAGE #3 Restructuring Thermo-Active Milk 7 min
BRUSHING + HEAT PLATES
=
*Average time for badly
damaged hair
SCIENCE CAN WORK MIRACLES FOR HAIR TOO