schulich school of medicine & dentistry...et harum quidem rerum facilis est et expedita...
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Schulich School of Medicine & DentistryWestern UniversityGraphic Standards Guide
Table of Contents
Introduction Why the New Identity? 03Creating and Maintaining a 04 Strong Visual Identity
TypographyPrimary Typography 05Web Safe/PC Fonts 06
Schulich Medicine & Dentistry StationeryStandard Business Cards 07Standard Envelopes 08Standard Letterheads 09PowerPoint: Purple 10PowerPoint: White 11Email Signature 12Web Banners 13Auxiliary Materials 14
Robarts Research Institute Stationery 15
Hospital Stationery Business Cards 16Clinical Department Stationery 17
Windsor Program Stationery 18
Centre and Institute Stationery 19
Contact 20
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 3
Western is a complex organization with multiple identities and symbols, which sometimes hinders our ability to communicate the impact of the University as a whole. A more unified visual identity for Western will strengthen our ability to gain greater recognition for our world-class research and teaching at home and abroad.
Why the New Identity?
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 4
Branding is a strategic discipline, involving identity, reputation, communication and caretaking, forming the foundation of strategy and culture. Our strong brand, featuring consistently applied visuals and messaging, will improve awareness among key audiences, and bring focus and understanding to our promise.
Creating and Maintaining a Strong Visual Identity
A critical key to the success of the Western brand is correct and consistent use of its brand identity. This identity, used in text and represented via compelling visual elements, is the extension of the Western brand used in all communications.
This Graphic Standards Guide reviews how Western’s visual identity is applied to the Schulich School of Medicine & Dentistry in a co-brand situation. Consistent branding should be applied to signage, correspondence materials, advertising, stationery, presentations and brochures.
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 5
1.1 Primary Typography
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890%$#@&Benton Sans Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890%$#@&Benton Sans Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890%$#@&Benton Sans Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890%$#@&Benton Sans Bold
Primary TypographyThe impact of the rebrand is a unified visual identity for Western. An important element in this unity is the consistent use of the font Benton Sans.
Benton should be used in all communication materials whenever possible.
Benton Sans Light and Book are the preferred weights for body copy in publications.
Benton Sans Medium and Bold should be used for heads, sub-heads and call-outs. Do not set entire documents or paragraphs in Benton Sans Medium or Bold.
Benton Sans Bold should not be used for typesetting of large sections of body copy.
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 6
1.2 Web Safe Fonts/PC Fonts
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890%$#@&Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890%$#@&Arial Bold
Web Safe Fonts/ PC FontsWhere Benton Sans is unavailable, the use of Arial is permitted.
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 7
2.1 Stationery: Standard Business Cards
Stationery: Standard Business CardsFor consistency, all standard business cards should have the generic Western back.
Western’s website on the back is set in Benton Sans Medium at 8 pts.
The staff, University and department names are set in Benton Sans Medium. All other copy on the contact side is set in Benton Sans Book.
Employee information is typeset at 7.5 pts on 9.25 pts leading.
University address and contact information is set at 6.5 pts on 8.5 pts leading. If needed, a 5th line can be added for more information.
There is a 0.0625” “space after” the email address.
Commas are used to separate accreditations and after phone numbers when adding extensions.
For department business cards the department name replaces Schulich School of Medicine & Dentistry before Western University. ‘Department of’ is not included.
Business card information should always be as follows:
Name, Accreditations Job Title Job Title Continued (if necessary) Email Address
Department, Western University Building Name, Rm. # University Address Information Telephone, Fax and Website
Do not alter the order or placement of info shown here.
Business card: front Department business card: front
Generic Western backside
www.westernu.ca
Jane DoeActing [email protected]
Anatomy & Cell Biology, Western UniversityMedical Sciences Bldg., Rm. MSB443ALondon, ON, Canada N6A 5C1t. 519.661.2111, ext. 01234 f. 519.555.5555 www.schulich.uwo.ca
John Doe, MD, CCFP, FCFP, [email protected]
Schulich School of Medicine & Dentistry, Western UniversityClinical Skills Bldg., Rm. 3700London, ON, Canada N6A 5C1t. 519.661.3459, ext. 01234 www.schulich.uwo.ca
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 8
2.2 Stationery: Envelopes
Stationery: EnvelopesEnvelopes should all have the horizontal Schulich Medicine & Dentistry logo on the front.
Standard-flap envelopes are a more economical printing solution.
Whenever costs allow, the wide-flap envelope back with the reversed logo and contact info can be used.
Standard #10 envelope Standard #10 envelope with department
Department name on front of envelope is optional
Wide-flap backside
Schulich School of Medicine & Dentistry, Western University, Clinical Skills Bldg., Rm. 3700 London, ON, Canada N6A 5C1 www.schulich.uwo.ca
Anatomy & Cell Biology, Western University, Clinical Skills Bldg., Rm. 3700 Street, London, ON, Canada N6A 5C1 www.schulich.uwo.ca
Anatomy & Cell Biology
Schulich School of Medicine & Dentistry, Western University, Clinical Skills Bldg., Rm. 3700 Street, London, ON, Canada N6A 5C1 www.schulich.uwo.ca
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 9
2.3 Stationery: Letterhead
Stationery: LetterheadMargins:
Left: 1.125” Right: 1.125” Top: 0.5625” Bottom:0.625”
Letterheads should all lead with the Schulich Medicine & Dentistry logo in the top left and end with a horizontal Western logo in the bottom right.
The address information at the bottom of the page is set in Benton Sans Book 7.5 pts on 9.5 pts leading. “Schulich School of Medicine & Dentistry, Western University” is set in Benton Sans Medium.
Department names are right-justified in the top right and should not include ‘Department of’. Departments are set in Benton Sans Medium at 10 pts on 12.25 pts leading . The colour of the department name is PMS 268.
Standard letterhead with department
SCHULICH MEDICINE & DENTISTRY
Schulich School of Medicine & Dentistry, Western University, Clinical Skills Bldg., Rm. 3700London, ON, Canada N6A 5C1 t. 519.661.3459 www.schulich.uwo.ca
Pathology
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 10
2.4 PowerPoint: Purple
PowerPoint Presentation: PurplePowerPoints will open with a main slide featuring the stacked Schulich Medicine & Dentistry logo.
Typical content slides will be co-branded leading with the Schulich Medicine & Dentistry logo.
Presentations will end with the stacked full Western logo.
Opening slide
Typical slide
Month day, year
Today’s Agenda Qui vel estrum faccaep udiorit atieatio et, veris consect ionesecest.
Presentation Title Here
Typical introduction slide
Presentation Name Placed Here Month day, year
Department Name Here
Typical title slide
New Topic Theme Area
Presentation Title Here
End slide
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 11
2.5 PowerPoint: White
PowerPoint Presentation: WhitePowerPoints will open with a main slide featuring the stacked Schulich Medicine & Dentistry logo.
Typical content slides will be co-branded leading with the Schulich Medicine & Dentistry logo.
Presentations will end with the stacked full Western logo.
Month day, year
Today’s Agenda Qui vel estrum faccaep udiorit atieatio et, veris consect ionesecest.
Presentation Title Here
Presentation Name Placed Here Month day, year
Department Name Here
New Topic Theme Area
Presentation Title Here
Opening slide
Typical slide
Typical introduction slide
Typical title slide End slide
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 12
2.6 Email Signature
Email SignatureEmail signatures offer an opportunity to strengthen Western’s brand on a daily basis.
The Schulich Medicine & Dentistry signature graphic consists of the horizontal Schulich Medicine & Dentistry and Western logos stacked above each other. The signature graphic should be displayed at 180px wide.
Contact info should follow the formatting in the sample and be in 12pt Arial font.
Michael StrongDeanSchulich School of Medicine & DentistryWestern UniversityClinical Skills Building, Rm. 3700London, ON, Canada, N6A 3K7e. [email protected]. 519.661.2459 x83459
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 13
2.7 Web Banners
Web BannersWeb banners are co-branded with the stacked Schulich Medicine & Dentistry logo in the top left mirrored by the stacked Western logo in the top right.
The logos flank the full school name which is typeset in BentonSans Regular at 40.5 pts.
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 14
2.8 Auxiliary Materials
Auxiliary MaterialsVarious auxiliary templates have been created. Memo, meeting brief and fax templates are available in Word form.
Report covers and ad templates using consistent co-branding are available as InDesign files.
Please do not use clip art on posters. Contact the Schulich Medicine & Dentistry Marketing & Communications department if you need poster imagery.
Department Name
Schulich School of Medicine & Dentistry, Western University, Clinical Skills Bldg., Rm. 3700 London, ON, Canada N6A 5C1 t. 519.661.3459 www.schulich.uwo.ca
MEMORANDUM To: From: Date: Re:
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Department Name
MEETING BRIEF Meeting Date & Time: Location: Attendees: Meeting Objectives: Meeting Highlights: Next Steps: Timeline:
Department Name
FAX To: From: Fax: Pages: Phone: Date: Re: CC:
❏ Urgent ❏ For Review ❏ Please Comment ❏ Please Reply
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Vid quam www.schulich.uwo.ca
Undebis aliquia vend?
Undebis aliquia vend?
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Vid quam www.schulich.uwo.ca
Memo template
Cover page
Meeting brief template Fax template
Ad template
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 15
3.1 Robarts Research Institute Stationery
Robarts StationeryRobarts Research Institute stationery will include Schulich Medicine & Dentistry, Robarts and Western branding.
The Robarts logo always runs on the right hand side of the Schulich logo. Please see samples for branding treatment.
Address info can be specified upon ordering.
www.westernu.ca
Jane DoeDirector of Operations (Administration)[email protected]
Robarts Research Institute, Western UniversityRobarts Research Institute, Rm. 3207100 Perth Dr., London, ON, Canada N6A 5K8t. 519.931.5205, ext. 01234 www.robarts.ca
Robarts Research Institute, Western University, Robarts Research Institute, Rm. 3207 100 Perth Dr., London, ON, Canada N6A 5K8 www.robarts.ca
SCHULICH MEDICINE & DENTISTRY
Robarts Research Institute, Western University, Robarts Research Institute, Rm. 3207100 Perth Dr., London, ON, Canada N6A 5K8 t. 519.931.5205, ext. 25205 www.robarts.ca
Robarts #10 envelope
Robarts business card
Please see 2.1 for nomenclature details
Robarts letterhead
Presentation Name Placed Here Month day, year
Department Name Here
Month day, year
Today’s Agenda Qui vel estrum faccaep udiorit atieatio et, veris consect ionesecest.
Presentation Title Here
New Topic Theme Area
Presentation Title Here Robarts purple PowerPoint template
A white template is also available
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 16
4.1 Hospital Stationery: Business Cards
Hospital StationeryDesigned for LHSC and St. Joseph’s staff wishing to show academic affiliation with Western.
Stationery with the hospital logos will always include Schulich Medicine & Dentistry and Western branding.
The hospital contact side will use the hospital’s respective branding guidelines.
Two options are provided for the Western side, both representing academic affiliation using the Schulich and Western logos. An option is provided to show contact information specific to Western.
Dr. Jane Dow, BATitle Line OneTitle Line [email protected]
Schulich School of Medicine & Dentistry, Western UniversityMedical Skills Bldg., Rm. 000London, ON, Canada N6A 5C1t. 519.000.0000, ext. 00000 f. 519.000.0000 www.schulich.uwo.ca
www.schulich.uwo.ca www.westernu.ca
First Last, DesignationTitle Title Second Line
LHSC University Hospital ### Street Address, P.O. Box ###London, ON, Canada N6A 5A5Tel 519 000-0000 Ext ####Pager 519 000-0000 ID ### Fax 519 [email protected]
Cougar Cover 80lb WhitePMS 5405 PMS129 Flat Printing 1 name Page 1
Murad Husein, MD, MSc, FRCS(c)Chief, Division of Pediatric OtolaryngologyDirector, Velopharyngeal Insufficiency Clinic
Room B3-440, G.D.PTel 519 685-8500 Ext 58184 Fax 519 [email protected] www.childrenshospitallhsc.ca
800 Commissioners Rd. E., P.O. Box 5010, London, ON, CA N6A 5W9
Murad Husein, MD, MSc, FRCS(c)Associate Professor
Otolaryngology - Head and Neck Surgery, Western UniversityBldg. G.D. P., Rm. B3-440800 Commissioners Rd. E., London, ON, Canada N6A 5W9t. 519.685.8500, ext. 58184 f. 519.685.8185 www.schulich.uwo.ca
Cougar Cover 80lb WhitePMS 5405 PMS129 Flat Printing 1 name Page 1
Murad Husein, MD, MSc, FRCS(c)Chief, Division of Pediatric OtolaryngologyDirector, Velopharyngeal Insufficiency Clinic
Room B3-440, G.D.PTel 519 685-8500 Ext 58184 Fax 519 [email protected] www.childrenshospitallhsc.ca
800 Commissioners Rd. E., P.O. Box 5010, London, ON, CA N6A 5W9
Murad Husein, MD, MSc, FRCS(c)Associate Professor
Otolaryngology - Head and Neck Surgery, Western UniversityBldg. G.D. P., Rm. B3-440800 Commissioners Rd. E., London, ON, Canada N6A 5W9t. 519.685.8500, ext. 58184 f. 519.685.8185 www.schulich.uwo.ca
PMS 577 PMS 5405 PMS 129 Black Names15pt C1S Tango
Victor K Ng, MSc MD CCFP(EM)Consultant Physician Division of Emergency Medicine
Room E1-102 London Health Science Centre 800 Commissioners Rd E.London, ON, Canada N6A 3W9Tel 519 685-8500 Ext. 76538 [email protected] www.emlondon.ca
South Street Hospital • University Hospital • Victoria Hospital and Children’s Hospital
FRONT
BACK
Hospital business cards
Please see 2.1 for nomenclature details
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 17
4.2 Clinical Department Stationery: Academic Use Only
Clinical Department StationeryStationery with the hospital logos will always include Schulich Medicine & Dentistry and Western branding.
The Schulich Medicine & Dentistry logo should always lead. If the stationery includes both hospital logos they should be placed alphabetically with London Health Sciences Centre coming before St. Joseph’s Health Care London. Please see samples for branding treatment.
Address info can be specified upon ordering.
SCHULICH MEDICINE & DENTISTRY
Schulich School of Medicine & Dentistry, Western University, Clinical Skills Bldg., Rm. 3700London, ON, Canada N6A 5C1 t. 519.661.3459 www.schulich.uwo.ca
Presentation Name Placed Here Month day, year
Department Name Here
Month day, year
Today’s Agenda Qui vel estrum faccaep udiorit atieatio et, veris consect ionesecest.
Presentation Title Here
New Topic Theme Area
Presentation Title Here
#10 envelope with hospital logos
Letterhead with hospital logos
Purple PowerPoint template with hospital logos
A white template is also available
Schulich School of Medicine & Dentistry, Western University, Clinical Skills Bldg., Rm. 3700 Street, London, ON, Canada N6A 5C1 www.schulich.uwo.ca
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 18
5.1 Windsor Program Stationery
Windsor StationeryStationery for the Windsor Program should include Schulich Medicine & Dentistry, Western and University of Windsor branding.
The Windsor Program logo should always lead. Please see samples for branding treatment.
Address info can be specified upon ordering.
www.uwindsor.ca www.westernu.ca
Jane Doe, MD, CCFP, FCFP, FCAHSProgram Manager (Windsor Program)[email protected]
Schulich School of Medicine & Dentistry - Windsor ProgramMedical Education Bldg., Rm. 1100 Admin401 Sunset Avenue, Windsor, ON, Canada N9B 3P4t. 519.561.1411 www.uwindsor.ca/medicine
Schulich School of Medicine & Dentistry - Windsor Program, Clinical Skills Bldg., Rm. 3700 Street, London, ON, Canada N6A 5C1 www.schulich.uwo.ca
SCHULICH MEDICINE & DENTISTRY
Schulich School of Medicine & Dentistry - Windsor Program Medical Education Bldg., Rm. 1100 Admin 401 Sunset Avenue, Windsor, ON, Canada N9B 3P4t. 519.561.1411 www.uwindsor.ca/medicine
Presentation Name Placed Here Month day, year
Department Name Here
Month day, year
Today’s Agenda Qui vel estrum faccaep udiorit atieatio et, veris consect ionesecest.
Presentation Title Here
New Topic Theme Area
Presentation Title Here
Windsor Program #10 envelope
Windsor Program business cards
Please see 2.1 for nomenclature details
Windsor Program letterhead
Windsor Program purple PowerPoint template
A white template is also available
Schulich School of Medicine & Dentistry, Western University, Graphic Standards Guide 19
6.1 Centre and Institute Stationery
Centre and Insititute StationeryStationery for Schulich Centres and Institutes should include Schulich Medicine & Dentistry and Western branding. The Western branding is covered by the centre and insititute logos.
The Schulich Medicine & Dentistry logo should always lead. Please see samples for branding treatment.
Current centres and institutes include:
• Centre for Education Research & Innovation • Centre for Human Immunology • Centre for Studies in Family Medicine • Robarts Centre for Neurovascular Science
Address info can be specified upon ordering.
John [email protected]
Centre for Human Immunology, Western UniversityBuilding Name, Rm. XXXLondon, ON, Canada N6A XXXt. 519.XXX.XXXX, ext. XXXXX www.website.ca
Centre for Human Immunology, Western University, Building Name, Rm. XXXStreet Name, London, ON, Canada ABC 123 www.website.ca
Centre for Human Immunology, Western University, Building Name, Rm. XXXStreet Name, London, ON, Canada N6A XXX t. 519.XXX.XXXX, ext. XXXXX f. 519.XXX.XXXX www.website.ca
Presentation Name Placed Here Month day, year
Department Name Here
Month day, year
Today’s Agenda Qui vel estrum faccaep udiorit atieatio et, veris consect ionesecest.
Presentation Title Here
New Topic Theme Area
Presentation Title Here
Centre and institute #10 envelope
Centre and institute business cards
Please see 2.1 for nomenclature details
Centre and institute letterhead
Centre and institute purple PowerPoint template
A white template is also available
www.westernu.ca
Contact
Jennifer Parraga Associate Director (Communications & Marketing) [email protected]
Schulich School of Medicine & Dentistry, Western University Rix Clinical Skills Bldg., Rm. 3720 London, ON, Canada N6A 5C1 t. 519.661.2111, ext. 86415
Terry Rice Director (Marketing and Creative Services) [email protected]
Western University, Communications and Public Affairs Westminster Hall, Rm. 360H London, ON, Canada N6A 3K7 t. 519.661.2111, ext. 85106