schools shrine
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SHRINE CATHOLIC SCHOOLS BRAND STYLE GUIDE 1
B R A N D I N G S T Y L E G U I D E
SHRINECATHOLICGrade School
SHRINECATHOLICHigh School
SHRINECATHOLICAcademy
SHRINECATHOLICSchools
SHRINECATHOLICEarly Childhood Center
Flush Left Version
SHRINECATHOLICSchools
SHRINECATHOLICSchools
SHRINECATHOLICGrade School
SHRINECATHOLICHigh School
SHRINECATHOLICAcademy
SHRINECATHOLICSchools
SHRINECATHOLICEarly Childhood Center
Flush Left Version
SHRINECATHOLICSchools
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SHRINE CATHOLIC SCHOOLS BRAND STYLE GUIDE 2
SECTION 1: SHRINE LOGO SHIELD COMPONENTS
1.1 Logo Usage and Configurations _______________________________________________________________ 4
1.2 Color Variations ___________________________________________________________________________ 5
1.3 Clear Area & Size __________________________________________________________________________ 6
1.4 Symbolism _______________________________________________________________________________ 7
1.5 Logo Violations ____________________________________________________________________________ 8
1.6 Color Palette ______________________________________________________________________________ 9
1.7 Font Usage ______________________________________________________________________________ 10
SECTION 2: KNIGHT COMPONENTS
2.1 Logo Usage and Configurations ______________________________________________________________ 12
2.2 Color Variations __________________________________________________________________________ 13
2.3 Clear Area & Size _________________________________________________________________________ 14
2.4 Logo Violations __________________________________________________________________________ 15
SECTION 3: BLOCK S COMPONENTS
3.1 Logo Usage and Configurations ______________________________________________________________ 17
3.2 Color Variations __________________________________________________________________________ 18
3.3 Clear Area & Size _________________________________________________________________________ 19
3.4 Logo Violations __________________________________________________________________________ 20
S H R I N E L O G O S H I E L D C O M P O N E N T S
S E C T I O N 1
SHRINE CATHOLIC SCHOOLS BRAND STYLE GUIDE 4
SHRINE LOGO SHIELD COMPONENTS
1.1 Logo Usage - Full Color
Note, there are variations for each school within the Shrine Educational Community:
• Logo cannot be altered in any way
• Use Shrine Catholic Schools version when referring to more than one entity with the community
SHRINECATHOLICGrade School
SHRINECATHOLICHigh School
SHRINECATHOLICAcademy
SHRINECATHOLICSchools Early Childhood Center
SHRINECATHOLIC
BRANDING GUIDELINES
• The updated Shrine Catholic Schools shield logo should be used on any and all official school signage and documents. The shield logo should appear on all materials generated from the schools.
• Examples of this include, but are not limited to: • Marketing Materials — printed and digital • Uniforms and other branded soft goods • Signage on school grounds and within the school • School communications with families — printed and digital
• The Shield should be the primary “mark” on all school documents.
• Secondary logos/marks, such as the Knight and the Block S should be used for specific purposes with the school branding but should never replace the Shield. The logos are not interchangeable.
• The guidelines outlined in this style guide apply to all variations of the Shield logo (ECC, Grade School, Academy, High School).
SHRINECATHOLICGrade School
SHRINECATHOLICHigh School
SHRINECATHOLICAcademy
SHRINECATHOLICSchools Early Childhood Center
SHRINECATHOLIC
SHRINECATHOLICGrade School
SHRINECATHOLICHigh School
SHRINECATHOLICAcademy
SHRINECATHOLICSchools Early Childhood Center
SHRINECATHOLIC
SHRINECATHOLICGrade School
SHRINECATHOLICHigh School
SHRINECATHOLICAcademy
SHRINECATHOLICSchools Early Childhood Center
SHRINECATHOLIC
SHRINECATHOLICGrade School
SHRINECATHOLICHigh School
SHRINECATHOLICAcademy
SHRINECATHOLICSchools Early Childhood Center
SHRINECATHOLIC
SHRINE CATHOLIC SCHOOLS BRAND STYLE GUIDE 5
SHRINE LOGO SHIELD COMPONENTS
1.2 Color Variations
Full Color with gradation:
• For use on light backgrounds
• Use only specified CMYK breakouts
• Cannot be altered in any way
1-Color, Reverse Logo:
• For use on black or predominantly dark backgrounds
• Use only white or gold (Pantone 1235 or C0 / M31 / Y98 / K0)
• Cannot be altered in any way
1-Color, Black or Pantone 282:
• For use on white or predominantly light-colored backgrounds
• Cannot be altered in any way
Two Color (Pantone):
• For use on light backgrounds
• Use only specified Pantone colors: 282 and 1235
• Cannot be altered in any way
SHRINECATHOLICGrade School
SHRINECATHOLICHigh School
SHRINECATHOLICAcademy
SHRINECATHOLICSchools Early Childhood Center
SHRINECATHOLIC
SHRINECATHOLICGrade School
SHRINECATHOLICHigh School
SHRINECATHOLICAcademy
SHRINECATHOLICSchools
SHRINECATHOLICEarly Childhood Center
Flush Left Version
SHRINECATHOLICSchools
SHRINECATHOLICSchools
Full Color with gradation:
• For use on dark backgrounds
• Use only specified CMYK breakouts
• Cannot be altered in any way
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SHRINE CATHOLIC SCHOOLS BRAND STYLE GUIDE 6
SHRINE LOGO SHIELD COMPONENTS
1.3 Clear Area & Size• No element can be closer to the logo than the height of the cross within the logo. This area should be clear of all other type or art.
• The Shield should not be used smaller than .5” tall.
.5”
SHRINECATHOLICGrade School
SHRINECATHOLICHigh School
SHRINECATHOLICAcademy
SHRINECATHOLICSchools Early Childhood Center
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SHRINECATHOLICGrade School
SHRINECATHOLICHigh School
SHRINECATHOLICAcademy
SHRINECATHOLICSchools Early Childhood Center
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SHRINE CATHOLIC SCHOOLS BRAND STYLE GUIDE 7
SHRINECATHOLICGrade School
SHRINECATHOLICHigh School
SHRINECATHOLICAcademy
SHRINECATHOLICSchools Early Childhood Center
SHRINECATHOLIC
SHRINE LOGO SHIELD COMPONENTS
1.4 Symbolism
ATHLETICS
ACADEMIC EXCELLENCE
FAITH
The Shield icons symbolize the following:
SHRINE CATHOLIC SCHOOLS BRAND STYLE GUIDE 8
SHRINE LOGO SHIELD COMPONENTS
1.5 Logo Violations
Do not shadow or embellishDo not rotate
Do not skewDo not colorize
Do not add inappropriate colors Do not use on a busy or distracting background
For brand integrity, it is important that the logo appears consistently across all media, and logo should not be altered for any reason.
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Grade School
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High School
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Academy
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Schools
Early Childhood CenterSHRINECATHOLIC
SHRINECATHOLICGrade School
SHRINECATHOLICHigh School
SHRINECATHOLICAcademy
SHRINECATHOLICSchools Early Childhood Center
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SHRINECATHOLICHigh School
SHRINECATHOLICAcademy
SHRINECATHOLICSchools Early Childhood Center
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SHRINECATHOLICGrade School
SHRINECATHOLICHigh School
SHRINECATHOLICAcademy
SHRINECATHOLICSchools Early Childhood Center
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SHRINECATHOLICGrade School
SHRINECATHOLICHigh School
SHRINECATHOLICAcademy
SHRINECATHOLICSchools Early Childhood Center
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Do not condense or stretch
SHRINE CATHOLIC SCHOOLS BRAND STYLE GUIDE 9
SHRINE LOGO SHIELD AND BRAND IDENTITY COMPONENTS
1.6 Color PaletteThe color palette for the Shrine Catholic Schools Shield should be:
Primary Navy Primary Gold
Pantone – 282
CMYK – C100 / M90 / Y13 / K68
RGB – R4 / G87 / B68
Hex – 041e42
Pantone – 1235
CMYK – C0 / M31 / Y98 / K0
RGB – R0 / G62 / B46
Hex – ffb81c
SHRINE CATHOLIC SCHOOLS BRAND STYLE GUIDE 10
SHRINE LOGO SHIELD AND BRAND IDENTITY COMPONENTS
1.7 Font Usage• Support fonts for Shrine Catholic Schools branding are Optima, Arial and Georgia
• All fonts are readily available for both PC and Mac and should be used for all communication materials
• The logo and tagline are never typeset. Please use only approved logo files
Optima Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
abcdefghijklmnopqrstuvwxyz
1 2 3 4 5 6 7 8 9
Optima Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
abcdefghijklmnopqrstuvwxyz
1 2 3 4 5 6 7 8 9
Arial Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
abcdefghijklmnopqrstuvwxyz
1 2 3 4 5 6 7 8 9
Arial Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
abcdefghijklmnopqrstuvwxyz
1 2 3 4 5 6 7 8 9
Georgia Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Zabcdefghijklmnopqrstuvwxyz1 2 3 4 5 6 7 8 9
Georgia Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Zabcdefghijklmnopqrstuvwxyz1 2 3 4 5 6 7 8 9
S H R I N E K N I G H T L O G O C O M P O N E N T S
S E C T I O N 2
SHRINE CATHOLIC SCHOOLS BRAND STYLE GUIDE 12
SHRINE KNIGHT LOGO COMPONENTS
2.1 Logo Usage - Full Color
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BRANDING GUIDELINES
• The Shrine Knights logo should be used on items relating to Athletics, Clubs or other school sponsored activity materials. It Can be used with type next to it or without
• Examples of this include, but are not limited to: • Uniforms, Spirit Wear and other branded soft goods • Informational literature – printed and digital • Athletics signage and awards
• Secondary logos/marks, such as the Block S, can be used for specific purposes when appropriate. • The Knight logo and Shield logo are not interchangeable.
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SHRINE KNIGHT LOGO COMPONENTS
2.2 Color and Configuration Variations• Based on the unique needs of Athletics, the Knight icon may be used alone, with type, in a horizontal or vertical
configuration. It may also be used with custom “Athletic style” typography for team uniforms, etc.
Two Color:
• For use on light backgrounds
• May use either color configuration as a vertical or horizontal logo
• Use only specified Pantone colors: 282 and 1235 (or as close as you can get to approved colors for uniforms, etc.)
• Cannot be altered in any way
1-Color, Reverse Logo, White or Pantone 1235:
• For use on black or predominantly dark backgrounds
• Cannot be altered in any way
1-Color, Black or Pantone 282:
• For use on white or predominantly light-colored backgrounds
• Cannot be altered in any way
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Two Color:
• For use on dark backgrounds
• May use either color configuration as a vertical or horizontal logo
• Use only specified Pantone colors: 282 and 1235 (or as close as you can get to approved colors for uniforms, etc.)
• Cannot be altered in any way
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SHRINE CATHOLIC SCHOOLS BRAND STYLE GUIDE 14
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SHRINE KNIGHT LOGO COMPONENTS
2.3 Clear Area & Size• No element can be closer to the logo than the height of the top of the helmet. This area should be clear of all other type or art.
• The Knight should not be used smaller than .5” tall.
.5”
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SHRINE CATHOLIC SCHOOLS BRAND STYLE GUIDE 15
SHRINE KNIGHT LOGO COMPONENTS
2.4 Logo Violations
Do not condense or stretch Do not shadow or embellishDo not rotate
Do not skew
Do not colorize
Do not add inappropriate colors Do not use on a busy or distracting background
For brand integrity, it is important that the logo appears consistently across all media, and logo should not be altered for any reason.
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S H R I N E B L O C K “ S ” L O G O C O M P O N E N T S
S E C T I O N 3
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SHRINE BLOCK “S” LOGO COMPONENTS
3.1 Logo Usage - Full Color
BRANDING GUIDELINES
• The Shrine Block “S” logo should be used on items relating to Athletics, Clubs or other school sponsored activity materials.
• Examples of this include, but are not limited to: • Uniforms, Spirit Wear and other branded soft goods • Informational literature – printed and digital • Athletics signage and awards
• Secondary logos/marks, such the Knight,can be used with the Block “S” when appropriate. The Block “S” logo and the Knight can be interchangeable.
• The Block “S” logo and Shield logo are not interchangeable.
SHRINE CATHOLIC SCHOOLS BRAND STYLE GUIDE 18
SHRINE BLOCK “S” LOGO COMPONENTS
3.2 Color and Configuration Variations• Based on the unique needs of Athletics, the Block “S”
should be used alone
Two Color:
• Use only specified Pantone colors: 282 and 1235 (or as close as you can get to approved colors for uniforms, etc.)
• Can be used in either color configuration, based on background color in application
• Cannot be altered in any way
1-Color, Black, Pantone 282 or Pantone 1235:
• Can be used in any of the above color configuration, based on background color
• Cannot be altered in any way
SHRINE CATHOLIC SCHOOLS BRAND STYLE GUIDE 19
SHRINE BLOCK “S” LOGO COMPONENTS
3.3 Clear Area & Size• No element can be closer to the logo than the thickness of strokes of the “S”. This area should be clear of all other type or art.
• The Block “S” should not be used smaller than .5” tall.
.5”
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SHRINE BLOCK “S” LOGO COMPONENTS
4.4 Logo Violations
Do not condense or stretch Do not shadow or embellishDo not rotate
Do not skewDo not colorize
For brand integrity, it is important that the logo appears consistently across all media, and logo should not be altered for any reason.