school of management studies course handout

School of management studies COURSE HANDOUT

Part-A Name of the course instructor: Dr.T.Rajasekhar COURSE NAME & CODE : 17MB07- Organizational Behaviour L-T-P Structure : 4-1-0 Credits: 3 Program /Sem/Sec : MBA., II Sem., Section –A A.Y : 2019-2020 COURSE EDUCATIONAL OBJECTIVES (CEOs): Course Educational Objectives:-

1. This course provides students with a model based critical understanding of organizational culture. 2. The main objective is to students thoroughly aware of various factors involved in facilitating and managing change. 3. The course also shows how organizational culture influences change process. 4. The course makes students realize the significant role played by human resources in dealing with change.

Course Outcomes:-

1. To know how himself and people behave under variety of conditions. Achieving these goals allows managers to communicate about human behaviour at work place. . 2.To understand the group behaviour and its impact on work performance and organization. 3. To protect cause and effective relationship of the people at work place. 4. To understanding managerial strategies in achieving the goals of the organization. 5. To improve the results-performance outcome through human behaviour and organizational behaviour can aid them in their pursuit of the goals.

COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):

Cos PO1 PO2 PO3 PO4 PO5

CO1 3 - - - 3

CO2 2 1 - - -

CO3 1 1 - -- -

CO4 - 2 -- -- --

CO5 1 2 -- -- --

Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).

Text Books:

T1.Robbins.P. Stephen (2006), Organizational Behaviour, Pearson Education,

New Delhi.

T2.Luthans Fred (1998), Organizational Behaviour, Tata Mc Graw Hill

International Edition, New Delhi.

References R1.Pareek Udai, (2007), Understanding Organizational Behaviour, Oxford

University Press, New Delhi.

R2.Aswathappa, K. (2005), Organizational Behaviour, Text and causes games,

Himalaya Publishing company, New Delhi.

Part-B

COURSE DELIVERY PLAN (LESSON PLAN): Section-A

UNIT-I : Introduction to Organizational behaviour

S.No. Topics to be covered

No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

1. Orientation on OB 1 10.-02-2020 TLM1

2. Orientation on OB 1 13-02-2020 TLM2

3. Introduction to OB 1 14-02-2020 TLM1


5. Definition, Nature of OB 1 17-02-2020 TLM2


7. Scope of organizational behaviour

and its significance 1 21-02-2020 TLM2

8. Contributions of other disciplines 1 22-02-2020 TLM3


10. Approaches in Organizational

Behaviour 1 25-02-2020 TLM2



12. Role of OB in management science 1 28-02-2020 TLM2

13. Tutorials 1 29-02-2020 TLM3

No. of classes required to complete

UNIT-I 13

UNIT-II : Personality proportion and Introduction


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

14. Definitions : Concept of learning 1 02-03-2020 TLM2

15. Learning role in organizations 1 05-03-2020 TLM1

16. Learning theories- Ivon Pavlov. 1 06-03-2020 TLM1

17. BF Skinner and EL Thorndike

theories 1 07-03-2020 TLM1








23. Attitudes and consistency, Cognitive

dissonance theory 1 20-03-2020 TLM1

24. Definition of needs, Drives and

Motives and Incentives 1 21-03-2020 TLM1



26. Motivation theories - Maslow -

theory and ERG theory 1 26-03-2020 TLM1



28. Tutorials 1 28-03-2020 TLM1


UNIT-II 15

29. I MID EXAM 1 30-03-2020

30. I MID EXAM

1 01-04-2020

31. I MID EXAM

1 03-04-2020

32. I MID EXAM

1 04-04-2020

UNIT-III: Group Decision Making Process

S.No. Topics to be covered No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

33. Nature of Groups, Dynamics of

Group formation 1 03-04-2020 TLM2



35. Types of groups 1 06-04-2020 TLM2


37. Implications of group dynamics

on organizational Behaviour and

management

1

11-04-2020

TLM2

38. Implications of group dynamics on

organizational Behaviour and

management

1 13-04-2020 TLM1

39. Informal groups and its

significance and decision making

process

1 16-04-2020 TLM1



process

1 17-04-2020 TLM1



process

1

18-04-2020

TLM1

42. Tutorials 1 20-04-2020 TLM3

43. Tutorials 1 23-04-2020 TLM1

Total Number of classes 11 TLM2

UNIT-IV : Leadership


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

44. Definition of leadership, Traits of

effective leaders 1 24-04-2020 TLM2

45. Leadership skills 1 25-04-2020 TLM2

46. Leadership Styles and

Determinants 1

28-04-2020 TLM2

47. Management communication, 1 01-05-2020 TLM2

48. The modern perspective

importance of communication 1 02-05-2020 TLM1

49. Type of communication process,

Barriers to effective

communication

1

04-05-2020

TLM1



communication

1 07-05-2020 TLM1

51. Barriers to effective

communication 08-05-2020 TLM1

52. Tutorials 1 11-05-2020 TLM2

53. Tutorials 1 14-05-2020 TLM2

Total classes 10


No. of

Classes

Require

d

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

54 Stress Management: Definition of

stress 1 15-05-2020 TLM2

55 Types of Stress Occupational

stress 1

16-05-2020 TLM2

56

The causative factors of

organizational stress, and

strategies to cope with stress

1 01-06-2020 TLM2

57




1 04-06-2020 TLM2

58 Meaning of Conflict,

Classification of conflict process

1

05-06-2020

TLM2



1

06-06-2020

TLM1

60 Understanding of organizational

structure, Departmentation 1 08-06-2020 TLM2



62 Modern organizational designs 1 12-06-2020 TLM2

UNIT: V : Stress Management

Contents beyond the Syllabus


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

HOD

Sign

1. II MID EXAM 1 22-06-2020

2. II MID EXAM 1 24-06-2020

3. II MID EXAM 1 25-06-2020

4. II MID EXAM 1 26-06-2020

5. II MID EXAM 1 27-06-2020

Teaching Learning Methods

TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)

TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)

TLM3 Tutorial TLM6 Group Discussion/Project

Part – C

EVALUATION PROCESS:

Evaluation Task COs Marks

I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35

II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35

Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35

Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5

Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40

Semester End Examinations =D 1,2,3,4,5 D=60

Total Marks: A+B+C+D 1,2,3,4,5 100

PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)

To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.

To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.

To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.

63 Organizational development and

its techniques 1 15-06-2020 TLM1



65 Tutorials 1 19-06-2020 TLM1


Total classes 13

PROGRAMME OUTCOMES (POs)

1. Apply knowledge of management theories and practices to solve business problems.

2. Foster Analytical and critical thinking abilities for data-based decision making.

3. Ability to develop Value based Leadership ability. 4. Ability to understand, analyse and communicate global, economical, legal

and ethical aspects of business. 5. Ability to lead themselves and others in the achievement of organizational

goals, contributing effectively to a team environment.

Dr.T.RAJASEKHAR

Dr.T.RAJASEKHAR

Dr.T.RAJASEKHAR Dr.A. ADISESHA REDDY

Course Instructor Course Coordinator Module Coordinator HOD


Part-A Name of the course instructor: Dr.T.Rajasekhar COURSE NAME & CODE : 17MB07- Organizational Behaviour L-T-P Structure : 4-1-0 Credits: 3 Program /Sem/Sec : MBA., II Sem., Section –B A.Y : 2019-2020 COURSE EDUCATIONAL OBJECTIVES (CEOs): Course Educational Objectives:-

1. This course provides students with a model based critical understanding of organizational culture. 2. The main objective is to students thoroughly aware of various factors involved in facilitating and managing change. 3. The course also shows how organizational culture influences change process. 4. The course makes students realize the significant role played by human resources in dealing with change.

Course Outcomes:-

1. To know how himself and people behave under variety of conditions. Achieving these goals allows managers to communicate about human behaviour at work place. . 2.To understand the group behaviour and its impact on work performance and organization. 3. To protect cause and effective relationship of the people at work place. 4. To understanding managerial strategies in achieving the goals of the organization. 5. To improve the results-performance outcome through human behaviour and organizational behaviour can aid them in their pursuit of the goals.



CO1 3 - - - 3

CO2 2 1 - - -

CO3 1 1 - -- -

CO4 - 2 -- -- --

CO5 1 2 -- -- --


Text Books:

T1.Robbins.P. Stephen (2006), Organizational Behaviour, Pearson Education,

New Delhi.

T2.Luthans Fred (1998), Organizational Behaviour, Tata Mc Graw Hill

International Edition, New Delhi.

References R1.Pareek Udai, (2007), Understanding Organizational Behaviour, Oxford

University Press, New Delhi.

R2.Aswathappa, K. (2005), Organizational Behaviour, Text and causes games,

Himalaya Publishing company, New Delhi.

Part-B


UNIT-I : Introduction to Organizational behaviour


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

1. Orientation on OB 1 12.-02-2020 TLM1

2. Orientation on OB 1 13-02-2020 TLM2





7. Scope of organizational behaviour

and its significance 1 22-02-2020 TLM2







12. Role of OB in management science 1 04-03-2020 TLM2

13. Tutorials 1 05-03-2020 TLM3


UNIT-I 13

UNIT-II : Personality proportion and Introduction


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly













23. Attitudes and consistency, Cognitive

dissonance theory 1 21-03-2020 TLM1






theory and ERG theory & Tutorials 1 28-03-2020 TLM1

27. No. of classes required to complete

UNIT-II 13 TLM1

28. I MID EXAM 1 30-03-2020

29. I MID EXAM

1 01-04-2020

30. I MID EXAM

1 03-04-2020

31. I MID EXAM

1 04-04-2020

UNIT-III: Group Decision Making Process


Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly







36. Implications of group dynamics

on organizational Behaviour and

management

1

11-04-2020

TLM2

37. Implications of group dynamics on

organizational Behaviour and

management

1 15-04-2020 TLM1



process

1 16-04-2020 TLM1



process

1 17-04-2020 TLM1



process

1

18-04-2020

TLM1

41. Tutorials 1 22-04-2020 TLM3

42. Tutorials 1 23-04-2020 TLM1

Total Number of classes 11 TLM2

UNIT-IV : Leadership


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

43. Definition of leadership, Traits of

effective leaders 1 24-04-2020 TLM2

44. Leadership skills 1 25-04-2020 TLM2

45. Leadership Styles and

Determinants 1

29-04-2020 TLM2

46. Management communication, 1 30-04-2020 TLM2

47. The modern perspective

importance of communication 1 01-05-2020 TLM1



communication

1

02-05-2020

TLM1



communication

1 06-05-2020 TLM1

50. Barriers to effective

communication 1 07-05-2020 TLM1

51. Tutorials 1 08-05-2020 TLM2

52. Tutorials 1 13-05-2020 TLM2

Total classes 10


No. of

Classes

Require

d

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

54 Stress Management: Definition of

stress 1 14-05-2020 TLM2

55 Types of Stress Occupational

stress 1

15-05-2020 TLM2

56




1 16-05-2020 TLM2

57




1 03-06-2020 TLM2



1

04-06-2020

TLM2



1

05-06-2020

TLM1





62 Modern organizational designs 1 11-06-2020 TLM2



64 Organizational development and 1 17-06-2020 TLM1

UNIT: V : Stress Management



No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

HOD

Sign

1. II MID EXAM 1 22-06-2020

2. II MID EXAM 1 24-06-2020

3. II MID EXAM 1 25-06-2020

4. II MID EXAM 1 26-06-2020

5. II MID EXAM 1 27-06-2020





Part – C

EVALUATION PROCESS:















its techniques



Total classes 13


3. Ability to develop Value based Leadership ability. 4. Ability to understand, analyse and communicate global, economical, legal

and ethical aspects of business. 5. Ability to lead themselves and others in the achievement of organizational


Dr.T.RAJASEKHAR

Dr.T.RAJASEKHAR

Dr.T.RAJASEKHAR Dr.A. ADISESHA REDDY


SCHOOL OF MANAGEMENT STUDIES

COURSE HANDOUT

Part-A

PROGRAM : MBA, II SEM –A Section

ACADEMIC YEAR : 2019-20

COURSE NAME & CODE : MARKETING MANAGEMENT-17MB08

L-T-P STRUCTURE : 3-1-0

COURSE CREDITS : 3

COURSE INSTRUCTOR : Dr.V.V.Narsi Reddy

COURSE COORDINATOR: Dr.V.V.Narsi Reddy

Course Educational Objectives: 1. To develop greater insight on concepts , issues and strategies in the marketing and its management 2. To give an exposure to the students on marketing environment Course Outcomes:

CO1: Evaluate the relevance of marketing concepts impact on environmental changes while designing Marketing Plans, Strategies and Practices.

CO2: Develops marketing strategies based on segmentation, Target marketing and

positioning by examining consumer behavior.

CO3: Ability to communicate the unique marketing mixes and selling propositions

for specific product offerings and pricing objectives.

CO4: Develops and apply knowledge to create an integrated marketing

communication strategies and distribution strategies.

CO5: Ability to analyze marketing control techniques and can understand

strategies related to Rural, Global and services marketing areas.

COURSE ARTICULATION MATRIX (Correlation between COs & POs)

Note: 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).

BOS APPROVED TEXT BOOK:

17MB08 Marketing Management PO1 PO2 PO3 PO4 PO5

CO1: Evaluate the relevance of marketing concepts impact on environmental

change while designing marketing plans, strategies and practices.

2 --- --- --- ---

CO2: Develops marketing strategies based on segmentation, target marketing and


---- 2 --- --- ---

CO3: Ability to communicate the unique marketing mixes and selling

propositions for specific product offerings and pricing objectives.

--- --- --- 3 ---

CO4: Develops and apply knowledge to create integrated marketing


2 --- --- --- ---

CO5 Ability to analyze marketing control techniques and can understand

strategies related to rural, global and services marketing areas.

--- --- --- --- 2

1. Philip kotler, Kevin Lane Keller, Abraham koshy & Mithileswar Jha “ Marketing management “- Pearson 14th edition, New Delhi -2013

2. VS Ramaswamy , S.Namakumari “Marketing management”- 3/e, Macmillan, Newdelhi ,4th edition , 2013

BOS APPROVED REFERENCE BOOKS:

R1 Rajan saxena (2010)- Markeiting management- MC graw hill Publishers

R2 Vijay prakash anand – Marketing management _ Biztantra & vailey publishers

R3 RSN pillai and Bhagawati – Modern marketing principles and practices –S

Chand publications

R4 K Karunakaran- Marketing management- Himalaya publishers-2013

R5 Tapan k panda- Marketing management- Text and cases- Excel books , N Delhi

Part-B

COURSE DELIVERY PLAN (LESSON PLAN): A SECTION

UNIT-I : INTRODUCTION TO MARKETING MANAGEMENT


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

1. Syllabus discussion 1 10-02-20 TLM1

2. CO discussion 1 11-02-20 TLM1

3. Definition,scope,Imp 1 12-02-20 TLM2

4. Process of Mktg 1 14-02-20 TLM1&2

5. Elements of Mktg 1 17-02-20 TLM1&2

6. Functions of Mktg 1 18-02-20 TLM1

7. Mktg concepts 1 19-02-20 TLM1

8. Indian Mktg

Environment 1 24-02-20 TLM1

9. Market research

introduction 1 25-02-20 TLM1

10. MR process 1 26-02-20 TLM1

11. MR on-line 1 28-02-20 TLM1&2

12. MIS 1 02-03-20 TLM1&2

13. Case study 1 03-03-20 TLM1

14. Tutorial-1 1 04-03-20 TLM3

No. of classes required to

complete UNIT-I 14

UNIT-II : MARKET SEGMENTATION


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

15. Definition,

Importance 1 06-03-20 TLM2

16. Levels of

segmentation 1 10-03-20 TLM1

17. Segmenting

consumer markets 1 11-03-20 TLM1

18. Segmenting Business

markets 1 13-03-20 TLM2

19. Requirements for

effective segmentation 1 16-03-20 TLM1

20. Market targeting 1 17-03-20 TLM2

21. Positioning 1 18-03-20 TLM2

22. Marketing mix 1 20-03-20 TLM1

23. Consumer behavior 1 23-03-20 TLM1

24. Case Study 1 24-03-20 TLM1

25. Tutorial -2 1 27-03-20 TLM3

26. MID-I 30-03-20

27. MID-I

31-03-20

28. MID-I

01-04-20

29. MID-I

03-04-20


complete UNIT-II 11

UNIT-III : PRODUCT MANAGEMENT AND PRICING STRATEGY S.

No

.

Topics to be covered No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

30. Types of products, Levels 1 06-04-20 TLM2

31. Product mix, product line 1 07-04-20 TLM1

32. NPD 1 08-04-20 TLM2

33. PLC 1 13-04-20 TLM1

34. Branding decisions 1 14-04-20 TLM1

35. Pricing, Imp, objectives 1 15-04-20 TLM2

36. Process of pricing 1 17-04-20 TLM1

37. Pricing factors 1 20-04-20 TLM1

38. Pricing methods,

strategies 1 21-04-20 TLM1

39. Competitors price changes 1 22-04-20 TLM2

40. Case study, Tutorial-3

1 24-04-20 TLM2


complete UNIT-III 11

UNIT-IV : DISTRIBUTION MANAGEMENT AND PROMOTION


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

41. Role of channels 1 27-04-20 TLM1

42. Middle men functions 1 28-04-20 TLM1

43. Channels for consumer

& industry products 1 29-04-20 TLM1

44. Channels conflicts 1 04-05-20 TLM1

45. Role of Advertising, 1 05-05-20 TLM2

46. Publicity 1 06-05-20 TLM1

47. Personal selling 1 08-05-20 TLM1

48. Public relations 1 11-05-20

TLM1

49. Sales promotion 1 12-05-20

TLM1

50. Factors affecting

Promotional mix 1

13-05-20 TLM1

51. CASE STUDY,

Tutorial-4 1

15-05-20 TLM1&2


complete UNIT-IV 11

UNIT-V : MARKETING CONTROL


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

52. Types of Mktg control 1 01-06-20 TLM1&2

53. Relationship marketing 1 02-06-20

TLM1

54. Digital marketing 1 03-06-20

TLM1

55. Rural marketing 1 05-06-20

TLM1&2

56. Services marketing 1 08-06-20

TLM1&2

57. Global marketing 1 09-06-20

TLM1

58. Market sustainability

and Ethics 1

10-06-20 TLM1

59. Case study, 1 12-06-20

TLM1

60. Tutorial-5 1 15-06-20

TLM1

61. Revision 1 16-06-20

TLM1

62. Presentation

1 17-06-20

TLM1

63. Presentation

1 19-06-20 TLM1

64. II Mid exam

22-06-20

65. II Mid exam

23-06-20

66. II Mid exam 24-06-20

67. II Mid exam 26-06-20


complete UNIT-V 10



No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

68. 1 TLM2





Part - C

EVALUATION PROCESS:

Evaluation Task Cos Marks









1. To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.

2. To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of management profession.

3. To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.


1. Apply knowledge of management theories and practices to solve business problems. 2. Foster analytical and critical thinking abilities for data-based decision making. 3. Ability to develop value based leadership ability 4. Ability to understand analysis and communicate global, economical, legal and ethical

aspects of business. 5. Ability to lead themselves and others in the achievement of organizational goals, contributing

effectively to a team environment.

Dr.V.V.Narsi Reddy Dr.V.V.Narsi Reddy Dr.V.V.Narsi Reddy Dr.A.Adisesha Reddy


LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING SCHOOL OF MANAGEMENT STUDIES

(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)

L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh

COURSE HANDOUT Part-A

PROGRAM : MBA II-Semester Sec B


COURSE NAME & CODE : MARKETING MANAGEMENT


COURSE CREDITS : 3

COURSE INSTRUCTOR : Dr.D.Venkateswarlu

COURSE COORDINATOR : Dr.D.Venkateswarlu

PRE-REQUISITES : None

Course Educational Objectives: 1. To develop greater insight on concepts , issues and strategies in the marketing and its management 2. To give an exposure to the students on marketing environment Course Outcomes:

CO1: Evaluate the relevance of marketing concepts impact on environmental changes while designing Marketing Plans, Strategies and Practices.

CO2: Develops marketing strategies based on segmentation, Target marketing and


CO3: Ability to communicate the unique marketing mixes and selling propositions for

specific product offerings and pricing objectives.

CO4: Develops and apply knowledge to create an integrated marketing communication

strategies and distribution strategies.

CO5: Ability to analyze marketing control techniques and can understand strategies

related to Rural, Global and services marketing areas.

COURSE ARTICULATION MATRIX (Correlation between COs & POs)

17MB08 Marketing Management PO1 PO2 PO3 PO4 PO5

CO1: Evaluate the relevance of marketing concepts impact on environmental

change while designing marketing plans, strategies and practices.

2 --- --- --- ---

CO2: Develops marketing strategies based on segmentation, target marketing and


---- 2 --- --- ---

CO3: Ability to communicate the unique marketing mixes and selling

propositions for specific product offerings and pricing objectives.

--- --- --- 3 ---

CO4: Develops and apply knowledge to create integrated marketing


2 --- --- --- ---

CO5 Ability to analyze marketing control techniques and can understand

strategies related to rural, global and services marketing areas.

--- --- --- --- 2

Note: 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).

BOS APPROVED TEXT BOOK:

1. Philip kotler, Kevin Lane Keller, Abraham koshy & Mithileswar Jha “ Marketing management “- Pearson 14th edition, New Delhi -2013

2. VS Ramaswamy , S.Namakumari “Marketing management”- 3/e, Macmillan, Newdelhi ,4th edition , 2013


R1 Rajan saxena (2010)- Markeiting management- MC graw hill Publishers

R2 Vijay prakash anand – Marketing management _ Biztantra & vailey publishers

R3 RSN pillai and Bhagawati – Modern marketing principles and practices –S Chand

publications

R4 K Karunakaran- Marketing management- Himalaya publishers-2013

R5 Tapan k panda- Marketing management- Text and cases- Excel books , N Delhi

Part-B

COURSE DELIVERY PLAN (LESSON PLAN): Section – B


Classes Required

Tentative Date of

Completion

Actual Date of

Completion


Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

1.

UNIT I:

INTRODUCTION

TO Marketing 1 12/2/2020 TLM1 2

VS

R

am

asw

am

y

, S

.Nam

aku

mari

“M

ark

eti

ng

man

agem

en

t”-

3/e,

Macm

illa

n,

New

delh

i ,4

th edit

ion

,

2013

2.

Definition, Importance &process of marketing,

1

13/2/2020

TLM1 2

3. Elements of marketing

1 14/2/2020

TLM1 1

4. Evolution of marketing

1 15/2/2020

TLM1/2 1

5. Functions of marketing

1 19/2/2020

TLM1

1

6. core marketing Concepts

1 20/2/2020

TLM1

1

7. Indian Marketing Environment

1 22/2/2020

TLM1

1

8. Market research definition

1 26/2/2020

TLM1

1

9. Commissioning MR

1 27/2/2020

TLM1

1

10. MR process 1 28/2/2020

TLM1

1

S.No. Topics to be

covered

No. of Classes

Required

Tentative Date of

Completion

Actual Date of

Completion


Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

15 UNIT II: Market Segmentation

1 7/3/2020

TLM1

1

VS

Ram

asw

am

y ,

S.N

am

aku

mari

“M

ark

eti

ng m

an

agem

en

t”-

3/e,

Macm

illa

n,

New

delh

i

,4th

edit

ion

, 2

013

16 Definition - importance

1 11/3/2020

TLM1

1

17 Levels of Market Segmentation

1 12/3/2020

TLM1 1

18

Basis for segmenting Consumer and business markets

1

13/3/2020

TLM1 1

19

Requirement

for effective Segmentation Targeting

1

14/3/2020

TLM1

1

20 Market targeting

1 18/3/2020

TLM1

1

21 Marketing Positioning

1 19/3/2020

TLM1

1

22 marketing strategies.

1 20/3/2020

TLM1

1

23 Understanding consumer behavior

1 21/3/2020

TLM1/2

1

24 Marketing mix 1 26/3/2020

TLM1/2

1

25 Tutorial -2

1 27/3/2020

26 Case study 1 28/3/2020

TLM1

1

27

Ist Mid

exams

30/3/2020

to

4/4/2020

No.of classes required to completion UNIT-II --12

11 MR Online 1 29/2/2020

TLM1 1

12 MIS 1 4/3/2020

TLM1 1

13 Tutorial -1

1 5/3/2020

TLM1 1

14 Case study

1 6/3/2020

TLM1/2 1

No.of classes required to completion UNIT-I --14 No. of classes taken


No. of Classes Requir

ed

Tentative Date of

Completion

Actual Date of Completion


Learning Outcome

COs

Text Book followed

HOD Sign

Weekly

28 UNIT III: Product Management & pricing strategy

1 8/4/2020

TLM1/2 1

1.

Ph

ilip

kotl

er,

Kevin

Lan

e K

eller,

Abra

ham

kosh

y &

Mit

hilesw

ar

Jh

a “

Mark

eti

ng m

an

agem

en

t “-

Pears

on

14

th e

dit

ion

, N

ew

Delh

i -2

013

29 Product Definition 1 9/4/2020

TLM1/2 1

30 Types of products 1 11/4/2020

TLM1/2

2

31 Product levels and mix

1 15/4/2020

TLM1/2

3

32 Product line 1 16/4/2020

TLM1

2

33 New Product Development

1 17/4/2020

TLM1/2

2

34 Product Life Cycle 1 18/4/2020

TLM1/2

1

35 Branding and brand related issues.

1 22/4/2020

TLM1/2

3

36 Pricing objectives and importance

1 23/4/2020

TLM1/2

2

37 Process of pricing 1 24/4/2020

TLM1/2

1

38

Factors influencing

pricing and strategies and responding to comp’s

1

25/4/2020

TLM1

2

39 Tutorial -3

1 29/4/2020

TLM1

2

No.of classes required to completion UNIT-III 12 No.of classes taken

S.No. Topics to be

covered

No. of

Classes Required

Tentative

Date of Completion

Actual

Date of Completion

Teaching

Learning Methods

Learning

Outcome COs

Text

Book followed

HOD

Sign Weekly

40

UNIT-IV: Distribution Management and Promotion

1

29/4/2020

TLM1

2

“ M

ark

eti

ng

man

agem

en

t “-

Pears

on

14

th

edit

ion

, N

ew

Delh

i -2

013

41

Role and importance of marketing channels

1

30/4/2020

TLM1/2 3

42 Channel intermediaries and functions

1 1/5/2020

TLM1 2

43 Channel management decisions

1 2/5/2020

TLM1 2

44

Channels for consumer products & industry products

1

6/5/2020

TLM1 2

45

Channel conflicts and promotional

mix

1

7/5/2020

TLM1 2

46 Role of advertising

1 8/5/2020

TLM1 2

47 Personal selling and publicity

1 9/5/2020

TLM1 2

48

Public relations and sales promotion and mix

1

13/5/2020

TLM1 2

49 Tutorial -4

1 14/5/2020

TLM1

3

No.of classes required to completion UNIT-IV—10 No.of classes taken

50 UNIT-V Marketing

control 1

15/5/2020

TLM1 3

51 Types of marketing control

1 16/5/2020

TLM1

3

52 Relationship marketing

1 3/6/2020

TLM1/2 3

53 Digital marketing

1 4/6/2020

TLM1

3

54 Rural marketing

1 5/6/2020

TLM1

3

55 Services marketing

1 6/6/2020

TLM1

3

56

Market

sustainability and

ethics 1

10/6/2020

TLM1

3

57 Global marketing

1 11/6/2020

TLM1

2

58 Tutorial -5

1 12/6/2020

TLM1

59

Report and

presentations 1 13/6/2020

TLM1

60 Report and


TLM1

2

61

Report and


TLM1

62 Report and presentations

1 19/6/2020

TLM1

3

2

nd mid exams

20/6/2020

No.of classes required to completion UNIT-V—13 No.of classes taken





Part - C

EVALUATION PROCESS










To train the students of the management program for logical and practical

approach to problem solving and function effectively as skilled managers who can

respond to changing environment in a social and global context.

To groom the students to work in multicultural and multidisciplinary teams for

effective problem solving and understand the principles of group dynamics, Team

work and growth of Management profession.

To encourage and train the students as a way that they can pursue higher

studies, start independent ventures, thereby contributing to the fields of

Education and Business world.


1. Apply knowledge of management theories and practices to solve business

problems.

2. Foster Analytical and critical thinking abilities for data-based decision

making.

3. Ability to develop Value based Leadership ability.

4. Ability to understand, analyze and communicate global, economical, legal

and ethical aspects of business.

5 .Ability to lead themselves and others in the achievement of organizational


Course Instructor

Course Coordinator

Module Coordinator

HOD


Part-A Name of the course instructor: U.RAMBABU COURSE NAME & CODE : FINANCIAL MANAGEMENT & 17MB09 L-T-P Structure : 4-1-0 Credits: 3 Program /Sem/Sec : MBA., II Sem., Section –A A.Y : 2019-2020 COURSE EDUCATIONAL OBJECTIVES (CEOs): Course Educational Objectives:-

To make the management students familiar with fundamental concepts of Financial

Management

To provide adequate and appropriate theoretical knowledge to initiate financial Decisions that

leads success of business.

To discuss the short term and long term financial needs generating sources of capital in an

organization

To discuss the role of the Working capital management for the successful operations of

business.

To explore various methodologies to be followed in dividend management in view of

maximization of equity shareholders wealth as well as firm value.

Course Outcomes:-

Students are able to learn basic fundamentals of Financial Management and make themselves

as efficient and effective managers in dealing financial decisions.

Student is able to understand the process of investment of capital, generation of funds and

other financial operations of a business.

Student is able to digest various tools &techniques applied in the effective working capital

management of a business.

Able to understand cost & benefits of each financial decision in short run & long run.

Student can understand various approaches and methodologies to be followed in dividends

management for the wealth maximization of shareholders.



CO1 3 - - - 3

CO2 2 1 - - -

CO3 1 1 - -- -

CO4 - 2 -- -- --

CO5 1 2 -- -- --


Text Books:

T1: Khan & Jain P.K, Financial management: Text & Problems, Tata McGraw-Hill, New Delhi.

T2: IM Pandey, Financial management, 9th edition, Vikas Publishing House Pvt Ltd, New Delhi-2005

References

R1. Eugune F Brighametal Financial management: Theory & Practices, 9th edition, the Dryden Press-

1999.

R2. Van Horne, Financial Management & Policy, 12th edition, Prentice Hall New Delhi.

R3. Damodaran, Aswath.john, Corporate finance: Theory & Practices, 2nd edition, Wiley& sons,

R4. Prasanna Chandra, Financial management: Theory & Practices, 7th edition, Tata McGraw-Hill,

New Delhi-2004

Part-B


UNIT-I : Introduction to financial management


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

1. Introduction to Subject 1 10.-02-2020 TLM1

2. Course Outcomes 1 12-02-2020 TLM2

3. Introduction to UNIT-I 1 13-02-2020 TLM1

4. Nature and scope of FM

1 14-02-2020 TLM2

5. Evolution of financial management 1 15-02-2020 TLM2

6. Objectives of financial management 1 17-02-2020 TLM2

7. Functions of financial management 1 19-02-2020 TLM2

8. Tutorial-1 1 20-02-2020 TLM3

9. Branches of financial management 1 22-02-2020 TLM2

10. Interface of financial management

with other functional areas 1 24-02-2020 TLM2

11. Environment of corporate finance 1 26-02-2020 TLM2


13. Tutorial -2 1 28-02-2020 TLM3


UNIT-I 13

UNIT-II : Time of value of money


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

14. Time value of money introduction 1 29-02-2020 TLM2

15. Types of cash flows

Future value of single cash flow 1 02-03-2020 TLM1

16. Multiple cash flows Annuity cash flows 1 04-03-2020 TLM1

17. Present value of a single cash flows 1 05-03-2020 TLM1

18. Multiple cash flows 1 06-03-2020 TLM1

19. annuity Perpetual 1 07-03-2020 TLM1

20. Growing perpetuity 1 09-03-2020 TLM1

21. Capital expenditure decisions 1 11-03-2020 TLM2

Process of capital budgeting

22. Basic principles in estimating cost &

benefit of investment Appraisal criterion 1 12-03-2020 TLM2

23. Discounted methods 1 13-03-2020 TLM1

24. PROBLEM 1 16-03-2020 TLM1

25. TUTORIAL-3 1 18-03-2020 TLM3

26. Non-discounted methods 1 19-03-2020 TLM1

27. Cost of capital concept and

measurement: 1 20-03-2020 TLM2

28. Cost of debt 1 21-03-2020 TLM1

29. Problems 1 23-03-2020 TLM1

30. Cost of equity & Cost of preference 1 25-03-2020 TLM1

31. Problem 1 26-03-2020 TLM1

32. Retained earnings weighted

1 27-03-2020 TLM1

33. Average cost of capital & Importance of

cost of capital capital budgeting 1 28-03-2020 TLM1


UNIT-I 20

35. I MID EXAM 1 30-03-2020

36. I MID EXAM

1 01-04-2020

37. I MID EXAM

1 03-04-2020

38. I MID EXAM

1 04-04-2020

UNIT-III: CAPITAL STRUCTURE THEORIES


Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

39. Capital structure theories: NI

approach 1 06-04-2020 TLM2

40. NPI Approach 1 08-04-2020 TLM2

41. MM Approach 1 09-04-2020 TLM2

42. Business and financial risk 1 13-04-2020 TLM2

43. Determents of capital structure 1 15-04-2020 TLM2

44. Approach to estimate the capital

structure 1 16-04-2020 TLM1

45. Variations of capital structure 1 17-04-2020 TLM1

46. EBIT/EPS Analysis 1 18-04-2020 TLM1

47. PROBLEMS 1 20-04-2020 TLM1

48. Tutorial-4 1 22-04-2020 TLM3

49. ROI/ROE Analysis 1 23-04-2020 TLM1

50. Leverage: measuring and analyzing

the implication of leverage 1 24-04-2020 TLM2

51. Operating leverage 1 25-04-2020 TLM1

52. Financial leverage 1 27-04-2020 TLM1

53. Total leverage 1 29-04-2020 TLM1

54. Problems 1 29-04-2020 TLM1

55. Problems 1 30-04-2020 TLM1

56. Sources of long term finance: equity

capital - 1 01-05-2020 TLM2

57. debenture capital term loans 1 02-05-2020 TLM2

58. Deferred credit, venture capital 1 04-05-2020 TLM2

59. , IPO, public issue by listing

companies 1

06-05-2020 TLM2

60. Right issues preferential allotment 1 07-05-2020 TLM2

61. private placement and institutional

finance 1 08-05-2020 TLM2


UNIT-III 23

UNIT-IV : working capital


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

63. Components of WC 1 11-05-2020 TLM2

64. GROSS VS NET W.C 1 13-05-2020 TLM2

65. Determinants of working capital 1 14-05-2020 TLM2

66. Need of w.c 1 15-05-2020 TLM2

67. Operating life cycle 1 16-05-2020 TLM1

SUMMER VACATION (18-05-220 TO 30-05-2020)

68. Problems 1 01-06-2020 TLM1

69. Planning of working capital 1 03-06-2020 TLM1

70. Financial of working capital through

bank finance & trade credit 1 04-06-2020 TLM2


UNIT-IV 08 05-06-2020

UNIT-V : Dividend policy


No. of

Classes

Require

d

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

1. Dividend -types of dividend 1 06-06-2020 TLM2

2. Factors affecting dividend policy 1 08-06-2020 TLM2

3. Different approaches of dividend

policy 1 10-06-2020 TLM2

4. Traditional approach 1 11-06-2020 TLM2

5. Walter model 1 12-06-2020 TLM2

6. Problems on walter model 1 15-06-2020 TLM1

7. Gordon model 1 17-06-2020 TLM2

8. Problems on Gordon model 1 18-06-2020 TLM2

9. Modigliani miller model

1 19-06-2020 TLM2

10. Problems on MM Model & Rational

expectations model 1 20-06-2020 TLM1

11. No of class required to complete

UNIT-IV 10



No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

HOD

Sign

12. II MID EXAM 1 22-06-2020

13. II MID EXAM 1 24-06-2020

14. II MID EXAM 1 25-06-2020

15. II MID EXAM 1 26-06-2020

16. II MID EXAM 1 27-06-2020





Part – C

EVALUATION PROCESS:















problems.


making.


4. Ability to understand, analyse and communicate global, economical, legal


5. Ability to lead themselves and others in the achievement of organizational


Mr.U. RAMBABU

Mr.U. RAMBABU

Dr.A. ADISESHA REDDY Dr.A. ADISESHA REDDY



Part-A Name of the course instructor: U.RAMBABU COURSE NAME & CODE : FINANCIAL MANAGEMENT & 17MB09 L-T-P Structure : 4-1-0 Credits: 3 Program /Sem/Sec : MBA., II Sem., Section –B A.Y : 2019-2020 COURSE EDUCATIONAL OBJECTIVES (CEOs): Course Educational Objectives:-

To make the management students familiar with fundamental concepts of Financial

Management

To provide adequate and appropriate theoretical knowledge to initiate financial Decisions that

leads success of business.

To discuss the short term and long term financial needs generating sources of capital in an

organization

To discuss the role of the Working capital management for the successful operations of

business.

To explore various methodologies to be followed in dividend management in view of

maximization of equity shareholders wealth as well as firm value.

Course Outcomes:-

Students are able to learn basic fundamentals of Financial Management and make themselves

as efficient and effective managers in dealing financial decisions.

Student is able to understand the process of investment of capital, generation of funds and

other financial operations of a business.

Student is able to digest various tools &techniques applied in the effective working capital

management of a business.

Able to understand cost & benefits of each financial decision in short run & long run.

Student can understand various approaches and methodologies to be followed in dividends

management for the wealth maximization of shareholders.



CO1 3 - - - 3

CO2 2 1 - - -

CO3 1 1 - -- -

CO4 - 2 -- -- --

CO5 1 2 -- -- --


Text Books:

T1: Khan & Jain P.K, Financial management: Text & Problems, Tata McGraw-Hill, New Delhi.

T2: IM Pandey, Financial management, 9th edition, Vikas Publishing House Pvt Ltd, New Delhi-2005

References

R1. Eugune F Brighametal Financial management: Theory & Practices, 9th edition, the Dryden Press-

1999.

R2. Van Horne, Financial Management & Policy, 12th edition, Prentice Hall New Delhi.

R3. Damodaran, Aswath.john, Corporate finance: Theory & Practices, 2nd edition, Wiley& sons,

R4. Prasanna Chandra, Financial management: Theory & Practices, 7th edition, Tata McGraw-Hill,

New Delhi-2004

Part-B

COURSE DELIVERY PLAN (LESSON PLAN): Section-B

UNIT-I : Introduction to financial management


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

1. Introduction to Subject 1 10.-02-2020 TLM1

2. Course Outcomes 1 11-02-2020 TLM2

3. Introduction to UNIT-I 1 12-02-2020 TLM1

4. Nature and scope of FM

1 13-02-2020 TLM2

5. Evolution of financial management 1 14-02-2020 TLM2

6. Objectives of financial management 1 17-02-2020 TLM2

7. Functions of financial management 1 18-02-2020 TLM2

8. Tutorial-1 1 19-02-2020 TLM3

9. Branches of financial management 1 20-02-2020 TLM2

10. Interface of financial management

with other functional areas 1 24-02-2020 TLM2



13. Tutorial -2 1 27-02-2020 TLM3


UNIT-I 13

UNIT-II : Time of value of money


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

14. Time value of money introduction 1 28-02-2020 TLM2

15. Types of cash flows

Future value of single cash flow 1 02-03-2020 TLM1

16. Multiple cash flows Annuity cash flows 1 03-03-2020 TLM1

17. Present value of a single cash flows 1 04-03-2020 TLM1

18. Multiple cash flows 1 05-03-2020 TLM1

19. annuity Perpetual 1 06-03-2020 TLM1

20. Growing perpetuity 1 09-03-2020 TLM1

21. Capital expenditure decisions 1 11-03-2020 TLM2

Process of capital budgeting

22. Basic principles in estimating cost &

benefit of investment Appraisal criterion 1 12-03-2020 TLM2

23. Discounted methods 1 13-03-2020 TLM1

24. PROBLEM 1 16-03-2020 TLM1

25. TUTORIAL-3 1 17-03-2020 TLM3

26. Non-discounted methods 1 18-03-2020 TLM1

27. Cost of capital concept and

measurement: 1 19-03-2020 TLM2

28. Cost of debt 1 20-03-2020 TLM1

29. Problems 1 23-03-2020 TLM1

30. Cost of equity & Cost of preference 1 24-03-2020 TLM1

31. Problem 1 25-03-2020 TLM1

32. Retained earnings weighted

1 26-03-2020 TLM1

33. Average cost of capital & Importance of

cost of capital capital budgeting 1 27-03-2020 TLM1


UNIT-I 20

35. I MID EXAM 1 30-03-2020

36. I MID EXAM

1 31-03-2020

37. I MID EXAM

1 01-04-2020

38. I MID EXAM

1 03-04-2020

UNIT-III: CAPITAL STRUCTURE THEORIES


Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

39. Capital structure theories: NI

approach 1 06-04-2020 TLM2

40. NPI Approach 1 07-04-2020 TLM2

41. MM Approach 1 08-04-2020 TLM2

42. Business and financial risk 1 09-04-2020 TLM2

43. Determents of capital structure 1 13-04-2020 TLM2

44. Approach to estimate the capital

structure 1 15-04-2020 TLM1

45. Variations of capital structure 1 16-04-2020 TLM1

46. EBIT/EPS Analysis 1 17-04-2020 TLM1

47. PROBLEMS 1 20-04-2020 TLM1

48. Tutorial-4 1 21-04-2020 TLM3

49. ROI/ROE Analysis 1 22-04-2020 TLM1

50. Leverage: measuring and analyzing

the implication of leverage 1 23-04-2020 TLM2

51. Operating leverage 1 24-04-2020 TLM1

52. Financial leverage 1 27-04-2020 TLM1

53. Total leverage 1 28-04-2020 TLM1

54. Problems 1 29-04-2020 TLM1

55. Problems 1 30-04-2020 TLM1

56. Sources of long term finance: equity

capital - 1 01-05-2020 TLM2

57. debenture capital term loans 1 04-05-2020 TLM2

58. Deferred credit, venture capital 1 05-05-2020 TLM2

59. , IPO, public issue by listing

companies 1

06-05-2020 TLM2

60. Right issues preferential allotment 1 07-05-2020 TLM2

61. private placement and institutional

finance 1 08-05-2020 TLM2


UNIT-III 23

UNIT-IV : working capital


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

63. Components of WC 1 11-05-2020 TLM1

64. GROSS VS NET W.C 1 12-05-2020 TLM1

65. Determinants of working capital 1 13-05-2020 TLM1

66. Need of w.c 1 14-05-2020 TLM1

67. Operating cycle 1 15-05-2020 TLM1

SUMMER VACATION (18-05-2020 TO 30-05-2020)

68. Problems 1 01-06-2020 TLM1

69. Planning of working capital 1 02-06-2020 TLM1

70. Financial of working capital through

bank finance & trade credit 1 03-06-2020 TLM1


UNIT-IV 08 04-06-2020

UNIT-V : Dividend policy


No. of

Classes

Require

d

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

1. Dividend -types of dividend 1 05-06-2020 TLM2

2. Factors affecting dividend policy 1 08-06-2020 TLM2

3. Different approaches of dividend

policy 1 09-06-2020 TLM2

4. Traditional approach 1 10-06-2020 TLM2

5. Walter model 1 11-06-2020 TLM2

6. Problems on walter model 1 12-06-2020 TLM1

7. Gordon model 1 15-06-2020 TLM2

8. Problems on Gordon model 1 16-06-2020 TLM2

9. Modigliani miller model

1 17-06-2020 TLM2

10. Problems on MM Model 1 18-06-2020 TLM1

11. Rational expectations model 1 19-06-2020 TLM2

12. No of class required to complete

UNIT-IV 11



No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

HOD

Sign

13. II MID EXAM 1 22-06-2020

14. II MID EXAM 1 23-06-2020

15. II MID EXAM 1 24-06-2020

16. II MID EXAM 1 25-06-2020

17. II MID EXAM 1 26-06-2020





Part – C

EVALUATION PROCESS:















problems.


making.


4. Ability to understand, analyse and communicate global, economical, legal




Mr.U. RAMBABU

Mr.U. RAMBABU

Dr.A. ADISESHA REDDY Dr.A. ADISESHA REDDY


COURSE HANDOUT Section- A & B

Name of the course Instructor: Dr.A.ADISESHA REDDY COURSE NAME & CODE : HUMAN RESOURCES MANAGEMENT &17MB10

L-T-P STRUCTURE : 3-1-0 CREDITS : 3 PROGRAM/SEM/SEC : MBA., II-Sem Section-A &B A. Y: 2019-20

COURSE ARTICULATION MATRIX(Correlation between COs&POs,PSOs):

CO S PO1 PO2 PO3 PO4 PO5

CO1 --- --- 2 ---- 3

CO2 1 3 --- --- ---

CO3 --- ---- 2 3 ---

CO4 ---- 1 --- ---- 3

CO5 --- --- 2 1 ---

Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight(Low), 2 –Moderate(Medium), 3 - Substantial (High).

Part-B

COURSE DELIVERY PLAN (LESSON PLAN): SECTION -A

UNIT-I : INTRODUTION TO HRM


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

1. Introduction to Subject 1 10-02-2020 TLM1

2. Course Outcomes 1

11-02-2020 TLM1

3. UNIT-I:Introduction to HRM 1

13-02-2020 TLM1

4. Definitions 1

15-02-2020 TLM1

5. Functions of HRM 1

17-02-2020 TLM1

6. Personal polices and principles 1

18-02-2020 TLM1

7. Tutorial -1 1

20-02-2020 TLM1

8. Human resources planning 1

24-02-2020 TLM1

9. Definitions –objectives of HRP 1

25-02-2020 TLM1

10. Process of HRP 1

27-01-2020 TLM1

11. Assessing current human resources 1

28-01-2020 TLM1

12. Importance of HRP 1

02-03-2020 TLM1

13. Tutorial -2 1

03-03-2020 TLM1

14. Current trends in HRM/HRP 1 05-03-2020 TLM1

No. of classes required to complete UNIT-I 14 30-01-2018

UNIT-II : JOB ANALYSIS AND DESIGN


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

15. Introduction to job analysis 1

06-03-2020 TLM1

16. Process of job analysis 1

09-03-2020 TLM1

17. Use and methods of job analysis 1

10-03-2020 TLM1

18. Job description & job specification 1

12-03-2020 TLM1

19. Tutorial-3 1

13-03-2020 TLM1

20.

Job design : factor affecting for job

design

1

16-03-2020 TLM1

21. Different approaches of job design 1

17-03-2020 TLM1

22.

Hickman & Oldham’s job

characteristics model

1

19-03-2020 TLM1

23. Tutorial-4 1

20-03-2020 TLM1

24.

Recruitment process and sources and

advantages and disadvantages and

selection

1

23-03-2020 TLM1

25. e-recruitment , selection 1

24-03-2020 TLM1

26. Selection process and barriers to

effective selection

1 26-03-2020

TLM1

27. I MID EXAM

27-03-2020

28. I MID EXAM

30-03-2020

29. I MID EXAM

31-03-2020

30. I MID EXAM

03-04-2020

No. of classes required to complete UNIT-II 12

UNIT-III :managing careers

S.N

o. Topics to be covered

No. of

Classes

Requir

ed

Tentative

Date of

Completion

Actual

Date of

Completi

on

Teaching

Learning

Methods

HOD

Sign

Weekl

y

31. Introduction to career planning 1

06-04-2020 TLM1

32. Elements of career planning 1

07-04-2020 TLM1

33. Promotion –transfer –separations 1

09-04-2020 TLM1

34. Tutorial -5 1

13-04-2020 TLM1

35. Career development –initiatives –employee

commitment

1 16-04-2020

TLM1

36. Training and development 1

17-04-2020 TLM1

37. Training and development 1

20-04-2020 TLM1

38. Inputs- as a source of competitive

advantages

1 21-04-2020

TLM1

39. Training process 1

23-04-2020 TLM1

40. Training methods 1

24-04-2020 TLM1

41. Tutorial -6 1

27-04-2020 TLM1

42. Evaluation ,employment development

methods

1 28-04-2020

TLM1

No. of classes required to complete UNIT-III 12

UNIT-IV : performance appraisal


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

43. Introduction to performance appraisal 1

30-04-2020 TLM1

44. Definitions , objectives and process 1

01-05-2020 TLM1

45. Methods of performance appraisal 1

04-05-2020 TLM1

46. Tutorial -7 1

05-05-2020 TLM1

47. Job evaluation 1

07-05-2020 TLM1

48. Methods of job evaluation 1

08-05-2020 TLM1

49. Compensation management 1

11-05-2020 TLM1

50. Components of remuneration 1

12-05-2020 TLM1

51. Tutorial -8 1

14-05-2020 TLM1

52. Importance of an ideal compensation

system

1 15-05-2020

TLM1

53. Factors influencing employee

remuneration

1 01-06-2020

TLM1

54. Concept of wages 1

02-06-2020 TLM1

55. Incentives –types of incentives plans 1

04-06-2020 TLM1

56. Guidelines for effective incentives

plans

1 05-06-2020

TLM1

No. of classes required to complete UNIT-IV 14

UNIT-Vemployee discipline


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completi

on

Teaching

Learning

Methods

HOD

Sign

Weekly

57. Introduction to employee discipline 1

08-06-2020 TLM1

58. Causes of indiscipline 1

09-06-2020 TLM1

59. Kinds of punishment /penalties –misconduct

1 11-06-2020

TLM1

60. Forms of mis conduct 1

12-06-2020 TLM1

61. Tutorial -10 1

15-06-2020 TLM1

62. Procedure for disciplinary actions 1

16-06-2020 TLM1

63. Principles of maintaining discipline 1

18-06-2020 TLM1

64. Grievance handling :causes of grievance 1

18-06-2020 TLM1

65. Mid exam 1 22-06-2020 TLM1

66. Mid exam 1 23-06-2020 TLM1

No. of classes required to complete UNIT-V 10



No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

67. MID-II 1 25-06-20 TLM 2

68. MID-II 26-06-20





Part - C

EVALUATION PROCESS:




Evaluation of Mid Marks: A+B=75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35





BOS APPROVED TEXT BOOKS (T1) : K.ASWATHAPPA, “HUMAN RESOURCE AND PERSONAL

MANAGEMENT”, TATA MCGRAW HILL,NEW DELHI,2007.

BOS APPROVED REFERENCE BOOKS (R1): B.PATNAIK, “HUMAN RESOURCE MANAGEMENT” PHI, NEW DELHI,2001.

PROGRAM EDUCATION OBJECTIVES(PEO’s)




PROGRAM OUTCOMES



3. Ability to develop Value based Leadership ability. 4. Ability to understand, analyse and communicate global, economical,

legal and ethical aspects of business. 5. Ability to lead themselves and others in the achievement of

organizational goals, contributing effectively to a team environment.


1


COURSE HANDOUT

PART-A

Name of Course Instructor : Dr. L. SRINIVAS

Course Name & Code : 17MB11: BUSINESS RESEARCH METHODS L-T-P Structure : 3-1-0 Credits: 3 Program/Sem/Sec : MBA/II SEM/SECTION-A A.Y: 2019-'20 PRE-REQUISITE: Nil

This course provides students with the opportunity to learn a number of research techniques, methods and tools.

The main aim of the course is to equip the student with the knowledge of doing research projects both at academic and higher levels.

The student will be given instructions in an orderly manner on how a research is systematically designed, what are the various instruments used in doing a social survey, how the data gathered are processed and analyzed and finally about the presentation of results to the concerned authorities in a written form.

COURSE OUTCOMES (COs)

1. The students will demonstrate a thorough understanding of how research is conducted in business management domain.

2. The students will be familiarised with the data collection methods and procedures and make their research studies scientific.

3. The students will understand the concepts of scaling and measurement in management research, particularly relating to qualitative data.

4. As per the need, the students will be able to work with a number of statistical techniques for analysing the data gathered by them.

5. The students will be able to use a logical and descriptive writing approach in their presentation of research findings.

PROGRAMME OUTCOMES (POs) COURSE ARTICULATION MATRIX (Correlation between COs & POs)


CO1 3 1 - 1 -

CO2 2 1 - 1 -

CO3 2 3 - - -

CO4 2 3 - - -

CO5 - 1 - 1 2

Note: 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High). BOS APPROVED TEXT BOOK:

1. Cooper R. Donald and Schindler S. Pamela, “Business Research Methods”, 9/e, Tata

McGraw Hill, New Delhi, 2006. 2. Kothari C.R., Garg, Gaurou, “Research Methodology, New Age International

Publishers, New Delhi, 2014.

BOS APPROVED REFERENCE BOOKS: R1 1. Panneerselvam, R. “Research Methodology”, PHI Learning Private Limited, New Delhi,

2009.

2

PART-B

COURSE DELIVERY PLAN (LESSON PLAN):

UNIT-I:


Classes Required

Tentative Date of

Completion

Actual Date of

Completion


HOD Sign

Weekly

1. Why study BRM? 1 10-02-20 TLM1/2

2. Course outcomes & Syllabus orientation

1 13-02-20 TLM1/2

3. Research: Meaning, obj. 1 14-02-20 TLM1/2

4. Significance 1 15-02-20 TLM1/2

5. Role of business research and applications

1 17-02-20 TLM1/2

6. Research process 1 20-02-20 TLM1/2

7. Pure vs. Applied research, Qualitative vs. Quantitative research

1 22-02-20 TLM1/2

8. Exploratory research 1 24-02-20 TLM1/2

9. Descriptive research 1 27-02-20 TLM1/2

10. Experimental research 1 28-02-20 TLM1/2

11. Case Study Method of research

1 29-02-20 TLM1/2

12. Technology used in business research

1 02-03-20 TLM1/2

13. Ethics in business research

1 05-03-20 TLM1/2

14. Case Study 1 06-03-20 TLM1/2

15. 1st Unit End Quiz 1 07-03-20 TLM1/2

No. of classes required to complete UNIT-I: 15 No. of classes taken:

UNIT-II:


Classes Required

Tentative Date of

Completion

Actual Date of

Completion


HOD Sign

Weekly

1. Research Design: Meaning and Goals, Characteristics, Phases

1 09-03-20 TLM1/2

2. Primary and Secondary data

1 12-03-20 TLM1/2

3. Data Collection Methods 2 13-03-20 14-03-20

TLM1/2

4. Questionnaire Design 2 16-03-20 19-03-20

TLM1/2

5. Sampling design and sampling procedure

1 20-03-20 TLM1/2

6. Sampling techniques 1 21-03-20 TLM1/2

7. Determination of sample size

1 23-03-20 TLM1/2

8. Pilot study 1 26-03-20 TLM1/2

9. 2nd Unit End Quiz 2 27-03-20 28-03-20

TLM1/2

10. I Mid Exams 1 Week 30-03-20

To 04-04-20

--

No. of classes required to complete UNIT-II: 12 No. of classes taken:

3

UNIT-III:


Classes Required

Tentative Date of

Completion

Actual Date of

Completion


HOD Sign

Weekly

1.

Measurement and Scaling: Concepts; Levels of measurement and types of scales

2 06-04-20 09-04-20

TLM1/2

2. Attitude measurement 2 11-04-20 13-04-20

TLM1/2

3. Criteria for good measurement

1 16-04-20 TLM1/2

4. Reliability and validity 1 17-04-20 TLM1/2

5. Psychological and social instruments used in management science

2 18-04-20 20-04-20

TLM1/2

6. Case study 1 23-04-20 TLM1/2

7. 3rd Unit End Quiz 1 24-04-20 TLM1/2

No. of classes required to complete UNIT-III: 10 No. of classes taken:

UNIT-IV:


Classes Required

Tentative Date of

Completion

Actual Date of

Completion


HOD Sign

Weekly

1. Data Analysis: Processing Data: Editing, Coding

1 25-04-20 TLM1/2

2. Classification 1 27-04-20 TLM1/2

3. Tabulation 1 30-04-20 TLM1/2

4. Graphical and Diagrammatic representation of data

1 01-05-20 TLM1/2

5. Statistical Tests: Parametric vs non-parametric tests

1 02-05-20 TLM1/2

6. Parametric tests: correlation test

1 04-05-20 TLM1/2

7. t-test 1 07-05-20 TLM1/2

8. z-test 1 08-05-20 TLM1/2

9. Chi-square test 1 09-05-20 TLM1/2

10. Non-parametric tests: Mann Whitney U test

1 11-05-20 TLM1/2

11. Wilcoxon test 1 14-05-20 TLM1/2

12. Hypothesis: characteristics

1 15-05-20 TLM1/2

13. Formulation 1 16-05-20 TLM1/2

14. Testing procedure 1 01-06-20 TLM1/2

15. 4th Unit End Quiz 1 04-06-20 TLM1/2

No. of classes required to complete UNIT-IV: 15 No. of classes taken:

4

UNIT-V:


Classes Required

Tentative Date of

Completion

Actual Date of

Completion


HOD Sign

Weekly

1. Report Writing: significance

1 05-06-20 TLM1/2

2. Different steps in report writing

1 06-06-20 TLM1/2

3. Layout of the research report

1 08-06-20 TLM1/2

4. Precautions 1 11-06-20 TLM1/2

5. Preparation of project abstract

1 12-06-20 TLM1/2


7. Presentations 4

15-06-20 18-06-20 19-06-20 20-06-20

--

8. II Mid Exams 1 Week 22-06-20

To 27-06-20

--

9. Preparation 1 Week 29-06-20

To 04-07-20

--

10. Semester End Exams 2

Weeks

06-07-20 To

18-07-20 --

No. of classes required to complete UNIT-V: 10 No. of classes taken:





PART-C

EVALUATION PROCESS









5

PART-D


To train the students of the management program for logical and practical approach

to problem solving and function effectively as skilled managers who can respond to

changing environment in a social and global context.




To encourage and train the students as a way that they can pursue higher studies,

start independent ventures, thereby contributing to the fields of Education and

Business world.





4. Ability to understand, analyse and communicate global, economical, legal and ethical

aspects of business.

5. Ability to lead themselves and others in the achievement of organizational goals,

contributing effectively to a team environment.

Course Instructor Dr. L. Srinivas

Course Coordinator Dr. L. Srinivas

Module Coordinator Dr. L. Srinivas

HOD Dr. A. Adisesha

Reddy

1


COURSE HANDOUT

PART-A

Name of Course Instructor : Dr. L. SRINIVAS Course Name & Code : 17MB11: BUSINESS RESEARCH METHODS L-T-P Structure : 3-1-0 Credits: 3 Program/Sem/Sec : MBA/II SEM/SECTION-B A.Y: 2019-'20 PRE-REQUISITE: Nil

This course provides students with the opportunity to learn a number of research techniques, methods and tools.

The main aim of the course is to equip the student with the knowledge of doing research projects both at academic and higher levels.

The student will be given instructions in an orderly manner on how a research is systematically designed, what are the various instruments used in doing a social survey, how the data gathered are processed and analyzed and finally about the presentation of results to the concerned authorities in a written form.

COURSE OUTCOMES (COs)

1. The students will demonstrate a thorough understanding of how research is conducted in business management domain.

2. The students will be familiarised with the data collection methods and procedures and make their research studies scientific.

3. The students will understand the concepts of scaling and measurement in management research, particularly relating to qualitative data.

4. As per the need, the students will be able to work with a number of statistical techniques for analysing the data gathered by them.

5. The students will be able to use a logical and descriptive writing approach in their presentation of research findings.

PROGRAMME OUTCOMES (POs) COURSE ARTICULATION MATRIX (Correlation between COs & POs)


CO1 3 1 - 1 -

CO2 2 1 - 1 -

CO3 2 3 - - -

CO4 2 3 - - -

CO5 - 1 - 1 2

Note: 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High). BOS APPROVED TEXT BOOK:

1. Cooper R. Donald and Schindler S. Pamela, “Business Research Methods”, 9/e, Tata

McGraw Hill, New Delhi, 2006. 2. Kothari C.R., Garg, Gaurou, “Research Methodology, New Age International

Publishers, New Delhi, 2014.

BOS APPROVED REFERENCE BOOKS: R1 1. Panneerselvam, R. “Research Methodology”, PHI Learning Private Limited, New Delhi,

2009.

2

PART-B

COURSE DELIVERY PLAN (LESSON PLAN):

UNIT-I:


Classes Required

Tentative Date of

Completion

Actual Date of

Completion


HOD Sign

Weekly

1. Why study BRM? 1 10-02-20 TLM1/2

2. Course outcomes & Syllabus orientation

1 12-02-20 TLM1/2

3. Research: Meaning, obj. 1 13-02-20 TLM1/2

4. Significance 1 14-02-20 TLM1/2

5. Role of business research and applications

1 17-02-20 TLM1/2

6. Research process 1 19-02-20 TLM1/2

7. Pure vs. Applied research, Qualitative vs. Quantitative research

1 20-02-20 TLM1/2

8. Exploratory research 1 24-02-20 TLM1/2

9. Descriptive research 1 26-02-20 TLM1/2

10. Experimental research 1 27-02-20 TLM1/2

11. Case Study Method of research

1 28-02-20 TLM1/2

12. Technology used in business research

1 02-03-20 TLM1/2

13. Ethics in business research

1 04-03-20 TLM1/2

14. Case Study 1 05-03-20 TLM1/2

15. 1st Unit End Quiz 1 06-03-20 TLM1/2

No. of classes required to complete UNIT-I: 15 No. of classes taken:

UNIT-II:


No. of

Classes Required

Tentative

Date of Completion

Actual

Date of Completion

Teaching

Learning Methods

HOD

Sign Weekly

1. Research Design: Meaning and Goals, Characteristics, Phases

1 09-03-20 TLM1/2

2. Primary and Secondary data

1 11-03-20 TLM1/2

3. Data Collection Methods 2 12-03-20 13-03-20

TLM1/2

4. Questionnaire Design 2 16-03-20 18-03-20

TLM1/2

5. Sampling design and sampling procedure

1 19-03-20 TLM1/2

6. Sampling techniques 1 20-03-20 TLM1/2

7. Determination of sample size

1 23-03-20 TLM1/2

8. Pilot study 1 26-03-20 TLM1/2

9. 2nd Unit End Quiz 1 27-03-20 TLM1/2

10. I Mid Exams 1 Week 30-03-20

To 04-04-20

--

No. of classes required to complete UNIT-II: 11 No. of classes taken:

3

UNIT-III:


Classes Required

Tentative Date of

Completion

Actual Date of

Completion


HOD Sign

Weekly

1.

Measurement and Scaling: Concepts; Levels of measurement and types of scales

2 06-04-20 08-04-20

TLM1/2

2. Attitude measurement 2 9-04-20 13-04-20

TLM1/2

3. Criteria for good measurement

1 15-04-20 TLM1/2

4. Reliability and validity 1 16-04-20 TLM1/2

5. Psychological and social instruments used in management science

2 17-04-20 20-04-20

TLM1/2

6. Case study 1 22-04-20 TLM1/2

7. 3rd Unit End Quiz 1 23-04-20 TLM1/2

No. of classes required to complete UNIT-III: 10 No. of classes taken:

UNIT-IV:


Classes Required

Tentative Date of

Completion

Actual Date of

Completion


HOD Sign

Weekly

1. Data Analysis: Processing Data: Editing, Coding

1 24-04-20 TLM1/2

2. Classification 1 27-04-20 TLM1/2

3. Tabulation 1 29-04-20 TLM1/2

4. Graphical and Diagrammatic representation of data

1 30-04-20 TLM1/2

5. Statistical Tests: Parametric vs non-parametric tests

1 01-05-20 TLM1/2

6. Parametric tests: correlation test

1 04-05-20 TLM1/2

7. t-test 1 06-05-20 TLM1/2

8. z-test 1 07-05-20 TLM1/2

9. Chi-square test 1 08-05-20 TLM1/2

10. Non-parametric tests: Mann Whitney U test

1 11-05-20 TLM1/2

11. Wilcoxon test 1 13-05-20 TLM1/2

12. Hypothesis: characteristics

1 14-05-20 TLM1/2

13. Formulation 1 15-05-20 TLM1/2

14. Testing procedure 1 01-06-20 TLM1/2


No. of classes required to complete UNIT-IV: 15 No. of classes taken:

4

UNIT-V:


Classes Required

Tentative Date of

Completion

Actual Date of

Completion


HOD Sign

Weekly

1. Report Writing: significance

1 04-06-20 TLM1/2

2. Different steps in report writing

1 05-06-20 TLM1/2

3. Layout of the research report

1 08-06-20 TLM1/2

4. Precautions 1 10-06-20 TLM1/2

5. Preparation of project abstract

1 11-06-20 TLM1/2


7. Presentations 4

15-06-20 17-06-20 18-06-20 19-06-20

--

8. II Mid Exams 1 Week 22-06-20

To 27-06-20

--

9. Preparation 1 Week 29-06-20

To 04-07-20

--

10. Semester End Exams 2

Weeks

06-07-20 To

18-07-20 --

No. of classes required to complete UNIT-V: 10 No. of classes taken:





PART-C

EVALUATION PROCESS









5

PART-D


To train the students of the management program for logical and practical approach

to problem solving and function effectively as skilled managers who can respond to

changing environment in a social and global context.




To encourage and train the students as a way that they can pursue higher studies,

start independent ventures, thereby contributing to the fields of Education and

Business world.





4. Ability to understand, analyse and communicate global, economical, legal and ethical

aspects of business.

5. Ability to lead themselves and others in the achievement of organizational goals,

contributing effectively to a team environment.

Course Instructor Dr. L. Srinivas

Course Coordinator Dr. L. Srinivas

Module Coordinator Dr. L. Srinivas

HOD Dr. A. Adisesha

Reddy

COURSE HANDOUT

PART-A

SECTION:A

PROGRAM : MBA II-Semester. ACADEMIC YEAR : 2019-20 COURSE NAME & CODE : OPERATIONS MANAGEMENT, 17MB12 L-T-P STRUCTURE : 3-1-0 COURSE CREDITS : 3 COURSE INSTRUCTOR : K.RAVI KIRAN YASASWI COURSE COORDINATOR : K.RAVI KIRAN YASASWI PRE-REQUISITE : Concepts on Functions of Operations Management Course

COURSE OBJECTIVES:-

To make the student to learn the basic concepts of operations management which are useful for facilitating decisions at work place.

To enable the student to know the product design patterns and design technologies such as CAD and CAM.

To enlighten the students with the concepts like plant location and layout, scheduling the production and work study.

COURSE OUTCOMES: CO1: Students are able to understand the basic concepts in operations and production activities. CO2: Student can identify factors influencing plant layout and plant location. CO3: Student can identify the production process and execute the customer orders timely. CO4: They can manage the materials, man power effectively by using appropriate inventory and time study techniques. CO5: They can improve the productivity by using effective quality control standards and techniques. COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):

COs PO1 PO2 PO3 PO4 PO5

CO1 1 3 - 1 2

CO2 3 2 - 1 1

CO3 1 3 - 1 -

CO4 2 3 2 1 2

CO5 3 2 1 1 1

Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1.Slight(Low),2.Moderate(Medium),3.Substantial(High)

BOS APPROVED TEXT BOOKS:

T1 William J Stevenson: “Operations Management”, Tata McGraw Hill, New Delhi, 2009

T2 K. Aswathappa & K Sridhara Bhat, Production and Operations Management HPH, Mumbai,

2009.


R1 P. Rama Murthy, POM, New Age International Publishers, 2009.

R2 S.A.Chunawala & D.R.Patel, Production and Operations Management HPH, Mumbai, 2016

Part-B COURSE DELIVERY PLAN (LESSON PLAN): Section-A UNIT-I: Introduction to OM

S.No.

Topics to be covered

No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date

of

Completion

Teaching

Learning

Methods

HOD

Sign Weekly

1. Introduction 1 11-02-20 TLM1

2.

Basic concepts: Types and functions of POM

1

12-02-20 TLM1

3.

Historical Evolution of POM

1

14-02-20 TLM2

4. Historical Evolution of POM

1 15-02-20 TLM1

5. Differences between Manufacturing and Operations

1 18-02-20 TLM1


1 19-02-20 TLM1

7. OM scenario today 1 22-02-20 TLM1

8. Challenges of OM 1 25-02-20 TLM2

9. World class manufacturing

1

26-02-20 TLM1

10. CAD/CAM 1 28-02-20 TLM1

11. Value Analysis 1 29-02-20 TLM2


13. Types of production

System 1

04-03-20 TLM2

14. Case analysis 1 06-03-20 TLM 2

15. Tutorial-1 1 07-03-20 TLM 3 No. of classes required to

complete UNIT-I 15 No. of classes taken:

UNIT-II: FACILITIES MANAGEMENT

S.No.


No. of Classes Required

Tentative Date of Completion



HOD Sign Weekly

16. Location of Facilities 1 10-03-20 TLM2

17. Factors affecting plant location

1 11-03-20 TLM1

18. Classification of Layout

1 13-03-20 TLM1

19. Flexible Manufact uring

1

14-03-20 TLM1

20. Product Design and Analysis

1

17-03-20

TLM2

21. Process selection decision, Introduction Aggregate Planning,

1 18-03-20

TLM1

22. Master production schedule, Capacity planning

1

20-03-20 TLM1& 2

23. Problems on location 1 21-03-20 TLM2

24. Tutorial-2 1 24-03-20 TLM1

No. of classes required to complete UNIT-II

09 No. of classes taken:

UNIT-III: Scheduling

S.No

.

Topics to be covered No.of

Classes Required

Tentative

Date of Completion

Actual

Date of Completion

Teaching

Learning Methods

HOD

Sign Weekly

25. Introduction to Scheduling

1 27-03-20

TLM1

26. Scheduling In Job 1 28-03-20

TLM1

27. I MID EXAMS 31-03-20

28. I MID EXAMS 01-04-20

29. I MID EXAMS 03-04-20

30. I MID EXAMS 04-04-20

31. Shop Type Production 1 07-04-20 TLM1

32. Assignment and Sequencing

1 08-04-20 TLM2

33. Scheduling in Continuous Production

1

11-04-20 TLM2

34. Scheduling in Project Type Production

1

15-04-20 TLM1

35. Line balancing Job, Productivity Cycle

1

17-04-20 TLM2

36. Productivity Engineering and Management, Types of Productivity

1 18-04-20 TLM2

37. Tutorial-3 1 21-04-20 TLM3

38. Introduction to Material Management –Objectives

1 22-04-20 TLM1

39. Purchase management, Stores management

1 24-04-20 TLM2

40. Methods of inventory control

1 25-04-20 TLM2


complete UNIT-III


UNIT-IV: Materials management, work study

S.No.


No.of Classes Required

Tentative Date of

Completion

Actual

Date

of

Completion


HOD

Sign Weekly

41.

Introduction to Materials management

1

28-04-20

TLM1

42. Objectives of materials management

1 29-04-20

TLM2

43.

Components of Materials management

1

01-05-20

TLM2

44. Stores Management 1

02-05-20 TLM2

45. Inventory Management 1

05-05-20 TLM2

46. Types of Inventory

1

06-05-20 TLM2

47. Methods of Inventory Control (ABC,VED,FSN,SDE)

1

08-05-20 TLM2

48. Work study: Method Study

1

09-05-20 TLM2

49. Steps in method study 1

12-05-20 TLM2

50. Work measurement& Problems

1

13-05-20 TLM2

51. Problems on Inventory Stock levels

1

15-05-20 TLM2

52. Tutorial-4 1 16-05-20 TLM3


complete UNIT-IV

12

No. of classes taken:

UNIT-V: Management of quality


S.No.


No. of Classes

Required

Tentative Date of

Completion

Actual Date of

Completion


HOD Sign

Weekly

53. Introduction to Management Quality 1 02-06-20

TLM1

54. Concept Of Quality, Objectives ,Inspection 1 03-06-20

TLM2

55. SQC,& Control Charts for Variables and attributes

1 05-06-20

TLM1

56. Control Charts for Variables and attributes

1 06-06-20

TLM2

57. Acceptance Sampling

1 09-06-20

TLM1

58. Quality assurance 1 10-06-20 TLM1

59. Six sigma, Quality circles

1 12-06-20 TLM2

60. Deming 14 principles 1 13-06-20 TLM2

61. Quality standards 1 16-06-20 TLM2

62. Problems on SQC 1 17-06-20 TLM2

63. Tutorial-5 1 19-06-20 TLM3

64. Report & presentation 19-06-20


complete UNIT-V


S.N

o.



Tentative Date of

Completion

Actual Date of

Completion


HOD Sign

65. Recent trends 1 20-06-20 TLM1

66. MID-II 23-06-20

67. MID-II 24-06-20

68. MID-II 26-06-20

69. MID-II 27-06-20

ACADEMIC CALENDAR:

Description From To Weeks

Commencement of Next semesters Class Work 10-02-2020

I Phase of Instructions-1 10-02-2020 28-03-2020 7W

I Mid Examinations 30-03-2020 04-04-2020 1W

II Phase of Instructions 06-04-2020 16-05-2020 6W

Summer Vacation 18-05-2020 30-05-2020 2W

II Phase of Instructions (Contd..) 01-06-2020 20-06-2020 3W

II Mid Examinations 22-06-2020 27-06-2020 1W

Preparation and Practical’s 29-06-2020 04-07-2020 1 W

Semester End Examinations 06-07-2020 18-07-2020 2 W

Part - C

EVALUATION PROCESS:


I-Mid Examination (descriptive + objective)=A 1,2 A=35

II-Mid Examination(descriptive + objective)=B 3,4,5 B=35

Report writing and presentation=C 1,2,3,4,5 C=05



Semester End Examinations=D 1,2,3,4,5 D=60






PROGRAM EDUCATION OBJECTIVES (PEO’s) 1.To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.

2.To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.

3.To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world. PROGRAM OUTCOMES

1.Apply knowledge of management theories and practices to solve business problems. 2.Foster Analytical and critical thinking abilities for data-based decision making. 3.Ability to develop Value based Leadership ability. 4.Ability to understand, analyze and communicate global, economical, legal and ethical aspects of business. 5.Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

(K.Ravi Kiran Yasaswi)

(K.Ravi Kiran Yasaswi) (Dr.V.V.Narsi Reddy)

(Dr.A.Adisesha Reddy)

Course Instructor

Course Coordinator

Module Coordinator

HOD

COURSE HANDOUT

PART-A

SECTION:B

PROGRAM : MBA II-Semester. ACADEMIC YEAR : 2019-20 COURSE NAME & CODE : OPERATIONS MANAGEMENT, 17MB12 L-T-P STRUCTURE : 3-1-0 COURSE CREDITS : 3 COURSE INSTRUCTOR : K.RAVI KIRAN YASASWI COURSE COORDINATOR : K.RAVI KIRAN YASASWI PRE-REQUISITE : Concepts on Functions of Operations Management Course

COURSE OBJECTIVES:-

To make the student to learn the basic concepts of operations management which are useful for facilitating decisions at work place.

To enable the student to know the product design patterns and design technologies such as CAD and CAM.

To enlighten the students with the concepts like plant location and layout, scheduling the production and work study.

COURSE OUTCOMES: CO1: Students are able to understand the basic concepts in operations and production activities. CO2: Student can identify factors influencing plant layout and plant location. CO3: Student can identify the production process and execute the customer orders timely. CO4: They can manage the materials, man power effectively by using appropriate inventory and time study techniques. CO5: They can improve the productivity by using effective quality control standards and techniques. COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):

COs PO1 PO2 PO3 PO4 PO5

CO1 1 3 - 1 2

CO2 3 2 - 1 1

CO3 1 3 - 1 -

CO4 2 3 2 1 2

CO5 3 2 1 1 1

Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1.Slight(Low),2.Moderate(Medium),3.Substantial(High)

BOS APPROVED TEXT BOOKS:

T1 William J Stevenson: “Operations Management”, Tata McGraw Hill, New Delhi, 2009

T2 K. Aswathappa & K Sridhara Bhat, Production and Operations Management HPH, Mumbai,

2009.


R1 P. Rama Murthy, POM, New Age International Publishers, 2009.

R2 S.A.Chunawala & D.R.Patel, Production and Operations Management HPH, Mumbai, 2016

Part-B COURSE DELIVERY PLAN (LESSON PLAN): Section-B UNIT-I: Introduction to OM

S.No.


No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date

of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

1. Introduction 1 11-02-20 TLM1

2.

Basic concepts: Types and functions of POM

1

12-02-20 TLM1

3.

Historical Evolution of POM

1

15-02-20 TLM2

4. Historical Evolution of POM

1 17-02-20 TLM1


1 18-02-20 TLM1


1 19-02-20 TLM1

7. OM scenario today 1 22-02-20 TLM1

8. Challenges of OM 1 24-02-20 TLM2

9. World class manufacturing

1

25-02-20 TLM1

10. CAD/CAM 1 26-02-20 TLM1



13. Types of production

System 1

03-03-20 TLM2

14. Case analysis 1 04-03-20 TLM 2

15. Tutorial-1 1 07-03-20 TLM 3 No. of classes required to

complete UNIT-I 15 No. of classes taken:

UNIT-II: FACILITIES MANAGEMENT

S.No.



Tentative Date of Completion



Learning Outcome COs

Text Book followed

HOD Sign

Weekly

16. Location of Facilities 1 10-03-20 TLM2 CO2 T2

17. Factors affecting plant location

1 11-03-20 TLM1 CO2 T2

18. Classification of Layout

1 14-03-20 TLM1 CO2 T2

19. Flexible Manufact uring

1

16-03-20 TLM1

CO2 T2

20. Product Design and Analysis

1

17-03-20

TLM2 CO2 T2

21. Process selection decision, Introduction Aggregate Planning,

1 18-03-20

TLM1 CO2 T2

22. Master production schedule, Capacity planning

1

21-03-20 TLM1& 2

CO2 T2

23. Problems on location 1 23-03-20 TLM2 CO2 T2

24. Tutorial-2 1 24-03-20 TLM1 CO2 T2

No. of classes required to complete UNIT-II

09

UNIT-III: Scheduling

S.No

.

Topics to be covered No.of

Classes Required

Tentative

Date of Completion

Actual

Date of Completion

Teaching

Learning Methods

Learning

Outcome COs

Text

Book followed

HOD

Sign Weekly

25. Introduction to Scheduling, Scheduling In Job

1 28-03-20

TLM1 CO3 T1

26. I MID EXAMS 1 30-03-20

TLM1

CO3 T1

27. I MID EXAMS 31-03-20

28. I MID EXAMS 01-04-20

29. I MID EXAMS 04-04-20

30. Shop Type Production 04-04-20

31. Assignment and Sequencing

1 06-04-20 TLM1 CO3 T1

32. Scheduling in Continuous Production

1 07-04-20 TLM2 CO3 T1

33. Scheduling in Project Type Production

1

08-04-20 TLM2

CO3 T1

34. Line balancing Job, Productivity Cycle

1

09-04-20 TLM1

CO3 T2

35. Productivity Engineering and Management,

1

11-04-20 TLM2

CO3 T2

36. Types of Productivity 1 13-04-20

TLM2 CO3 T2

37. Tutorial-3 1 14-04-20 TLM3 CO3 T2

38. Introduction to Material Management –Objectives

1 15-04-20 TLM1

CO3 T1

39. Purchase management, Stores management

1 18-04-20 TLM2 CO3 T1

40. Methods of inventory control

1 20-04-20 TLM2 CO3 T1

No. of classes required to complete UNIT-III


UNIT-IV: Materials management, work study

S.No.


No.of Classes Required

Tentative Date of

Completion

Actual

Date

of

Completion


Learning Outcome

COs

Text Book

followed

HOD

Sign Weekly

41.

Introduction to Materials management

1

21-04-20

TLM1

CO4 T1

42.

Objectives of materials management

1 22-04-20

TLM2 CO4 T2

43.

Components of Materials management

1

25-05-20

TLM2

CO4 T2

44. Stores Management 1

27-04-20 TLM2

CO4 T2

45. Inventory Management 1

28-04-20 TLM2

CO4 T2

46. Types of Inventory

1

29-04-20 TLM2

CO4 T2

47. Methods of Inventory Control (ABC,VED,FSN,SDE)

1

02-05-20 TLM2

CO4 T2

48. Work study: Method Study

1

04-05-20 TLM2

CO4 T2

49. Steps in method study 1

05-05-20 TLM2

CO4 T2

50. Work measurement& Problems

1

06-05-20 TLM2

CO4 T2

51. Problems on Inventory Stock levels

1

09-05-20 TLM2

CO4 T2

52. Tutorial-4 1 11-05-20 TLM3 CO4 T2


complete UNIT-IV 12 No. of classes taken:

UNIT-V: Management of quality


S.N

o.

Topics to be

covered


Tentative Date of

Completion

Actual Date of

Completion


Learning Outcome

COs

Text Book

followed

HOD Sign

67. Recent trends 1 20-06-20 TLM1 CO5 T1

68. MID-II 22-06-20

69. MID-II 23-06-20

70. MID-II 24-06-20

71. MID-II 27-06-20

S.No.


No. of Classes

Required

Tentative Date of

Completion

Actual Date of

Completion


Learning Outcome

COs

Text Book

followed

HOD Sign

Weekly

53. Introduction to Management Quality 1 12-05-20

TLM1

CO5 T1

54. Concept Of Quality, Objectives ,Inspection

1 13-05-20

TLM2 CO5 T1

55. SQC,& Control Charts for Variables and attributes

1 16-05-20

TLM1 CO5 T2

56. Control Charts for Variables and attributes

1 01-06-20

TLM2 CO5 T2

57. Acceptance Sampling

1 02-06-20

TLM1 CO5 T2

58. Quality assurance 1 03-06-20 TLM1 CO5 T2

59. Six sigma, Quality circles

1 06-06-20 TLM2 CO5 T2

60. Deming 14 principles 1 08-06-20 TLM2 CO5 T2

61. Quality standards 1 09-06-20 TLM2 CO5 T2

62. Problems on SQC 1 10-06-20 TLM2 CO5 T2

63. Tutorial-5 1 13-06-20 TLM3 CO5 T2




No. of classes required to complete UNIT-V


ACADEMIC CALENDAR:

Description From To Weeks

Commencement of Next semesters Class Work 10-02-2020

I Phase of Instructions-1 10-02-2020 28-03-2020 7W

I Mid Examinations 30-03-2020 04-04-2020 1W

II Phase of Instructions 06-04-2020 16-05-2020 6W

Summer Vacation 18-05-2020 30-05-2020 2W

II Phase of Instructions (Contd..) 01-06-2020 20-06-2020 3W

II Mid Examinations 22-06-2020 27-06-2020 1W

Preparation and Practical’s 29-06-2020 04-07-2020 1 W

Semester End Examinations 06-07-2020 18-07-2020 2 W

Part - C

EVALUATION PROCESS:


I-Mid Examination (descriptive + objective)=A 1,2 A=35

II-Mid Examination(descriptive + objective)=B 3,4,5 B=35

Report writing and presentation=C 1,2,3,4,5 C=05



Semester End Examinations=D 1,2,3,4,5 D=60






PROGRAM EDUCATION OBJECTIVES (PEO’s) 1.To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.

2.To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.

3.To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world. PROGRAM OUTCOMES

1.Apply knowledge of management theories and practices to solve business problems. 2.Foster Analytical and critical thinking abilities for data-based decision making. 3.Ability to develop Value based Leadership ability. 4.Ability to understand, analyze and communicate global, economical, legal and ethical aspects of business. 5.Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

(K.Ravi Kiran Yasaswi)

(K.Ravi Kiran Yasaswi) (Dr.V.V.Narsi Reddy)

(Dr.A.Adisesha Reddy)

Course Instructor

Course Coordinator

Module Coordinator

HOD


Part-A Name of the course instructor: U.RAMBABU COURSE NAME & CODE : Industrial Data analysis and presentation &17NB51 L-T-P Structure : 0-0-2 Credits: 2 Program /Sem/Sec : MBA., II Sem., Section –A A.Y : 2019-2020 COURSE EDUCATIONAL OBJECTIVES (CEOs):

This course aims to make the students to:

1. To gain in-depth knowledge on industry that has to be analyzed.

2. To identify the major changes in the industry and notice the impact of changes in the industry.

3. To know the major players in Industry, in country level and state level and gain knowledge over the

pros and cons of them.

4. To define the priorities of the major players in the industry and try to interpret various opportunities

that can be applied.

5. To present the overview of the industry in relation to the changes that has been identified and

ability to suggest certain modifications.

COURSE OUTCOMES (COs): After completion of the course, the student will be able to

CO1: Introduce the student to current and practical business world.

CO2: Utilize appropriate SWOT analysis to assess industry and organizational situations.

CO3: Students can find out major business players in the industry and analyze their profiles.

CO4: Understand the detailed implementation and contingency plans of companies in a competitive

environment.

CO5: Students are able to analyze the Present situation of Industry and express their views for the

growth and development of the industry.

COURSE ARTICULATION MATRIX (Correlation between Cos, POs):

COs Industry Analysis and Presentation (IAP) PO1 PO2 PO3 PO4 PO5

CO1 Introduce the student to current and practical business world 3 1 - - 4

CO2 Utilize appropriate SWOT analysis to assess industry and organizational

situations 2 - - - 3

CO3 Students can find out major business players in the industry and analyze

their profiles 3 2 2 3 2

CO4 Understand the detailed implementation and contingency plans of

companies in a competitive environment 2 3 1 - 1

CO5 Students are able to analyze the Present situation of Industry and express

their views for the growth and development of the industry in the future. 3 1 2 1 -


Part-B



No. of

Classes

Required

Tentative

Date of

Completion

Actual

Date of

Completion

Teaching

Learning

Methods

HOD

Sign

Weekly

1 Introduction of IDAP & Course out

comes

1 15.-02-2020 TLM4

2 Allotment of project supervisors &

Topics Allotment

2 22-02-2020

TLM4

3 Industry Introduction and history of

the industry

2 29-02-2020

TLM4

4 Changing trends in the industry 2 07-03-2020

TLM4

5 Changing trends in the industry 2 21-03-2020

TLM4

6 First review 2 28-03-2020

TLM4

7 Collection of information regarding

Major players in INDUSTRY

2 18-04-2020

TLM4



2 25-04-2020

TLM4



2 02-05-2020

TLM4

10 Second review 2 16-05-2020

TLM4

11 SWOT analysis and conclusion 2 06-06-2020

TLM4

12 Report submission/ seminar

presentation

2 20-06-2020

TLM4

13 No. of classes required to complete 24





Part - C

EVALUATION PROCESS:


REVIEW 1

1,2,3,4,5 A=40 REVIEW 2

REPORT SUBMISSION

SEMINAR PRESENTATION & VIVA VOCE 1,2,3,4,5 B=60

Total Marks: A+B 100

PROGRAM EDUCATION OBJECTIVES(PEO’s)



To encourage and train the students as a way that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.

PROGRAM OUTCOMES



3. Ability to develop Value based Leadership 4. Ability to understand, analyze and communicate global, economical,

legal and ethical aspects of business. 5. Ability to lead themselves and others in the achievement of

organizational goals, contributing effectively to a team environment.

Mr U Rambabu Mr U Rambabu Dr.V.V.Narsi reddy Dr.A.Adisesha reddy


LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING DEPARTMENT OF MASTER OF COMPUTER APPLICATIONS

(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)

L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.

COURSE HANDOUT

Part-A PROGRAM : MBA II-SEMESTER


COURSE NAME & CODE : BUSINESS COMMUNICATION LAB-II–17MB62


COURSE CREDITS : 1

COURSE INSTRUCTOR : K.SRIDEVI

COURSE COORDINATOR : Dr. B. SAMRAJYA LAKSHMI

PRE-REQUISITES : None Course Educational Objectives:

Make critical analysis of the text read or heard with thorough understanding.

Give speeches in public successfully using appropriate language and style.

Interpret data and present ideas relevantly and coherently in group discussions/Reviews.

Get exposed to Interview Skills.

Course Outcomes: After the completion of this course, the students have the ability to

CO1 : Analyze the text thoroughly. CO2 : Present data logically and meaningfully in Public Speeches. CO3 : Skillfully manage through group discussions/Reviews. CO4 : Answer the questions in Interviews with confidence.

Course Code

COs Programme Outcomes PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3

17MB62

CO1 3 3 3 2

CO2

3

3 3 2

CO3 3 3 3 2

CO4

3

3 3 2

1 = Slight (Low) 2 = Moderate (Medium) 3-Substantial(High)

Syllabus: Presentation Skills Lab (PSL) has two parts: Computer Assisted Language Learning (CALL) Lab for 60 students with 60 systems, LAN facility and English language software for self- study by learners.

Interactive Communication Skills (ICS) Lab. with movable chairs and audio-visual aids with a P.A System, a T. V., a digital stereo –audio & video system and camcorder etc.

Exercise - I CALL Lab: Understand: Reading comprehension – Listening Comprehension – scanning, skimming, reading between lines and critical reading. ICS Lab: Practice: Reading comprehension - Listening Comprehension – scanning, skimming, reading between lines and critical reading – Analysis of the Advertisements. Exercise - II CALL Lab: Understand: The features of Public Speech – watch T.V programmes ICS Lab: Practice:Public Speeches – T.V. Programme Analysis – Drafting Memo – Vocabulary – Phrasal Verbs – Idioms. Exercise - III CALL Lab: Understand: Making slides – Gathering information – Rubrics of presentation ICS Lab: Practice:Book Review – Blog designing – writing paper for publication/presentation – Presentations on Field Observation. Exercise - IV CALL Lab: Understand: Interview Skills ICS Lab: Practice: Mock Interviews

Minimum Requirement: System Requirement (Hardware component): Computer network with LAN with minimum 60 multimedia systems with the following specifications: I. Intel (R) Core (TM) i3-41`50 (CPU) Processor

a. Speed – 3.50 GHZ b. RAM – 4 GB Minimum

c. Hard Disk – 400 GB II. Headphones of High quality

Suggested Software:

1. Globarena’s software 2. Young India’s Clarity software Lab Manual:

1. Board of Editors, “ELCS Lab Manual – A Workbook of CCALL and ICS Lab Activities”, Orient Black Swan Pvt. Ltd., Hyderabad, 2016.

Books Recommended:

1. Stephen Bailey , “Academic Writing- A Practical guide for students”, RontledgeFalmer, London & New York, 2004.

2. A Ramakrishna Rao,Dr G Natanam& Prof SA Sankaranarayanan, “English Language Communication : A Reader cum Lab Manual, Anuradha Publications, Chennai

3. DELTA’s key to the Next Generation TOEFL Test: Advanced Skill Practice, New Age International (P) Ltd., Publishers, New Delhi.

4. Books on TOEFL/GRE/GMAT/CAT by Barron’s/cup 5. IELTS series with CDs by Cambridge University Press.

BC-LAB LESSON PLAN (SEC-A& B)

S. No.

No. of Lectur

e Hours

Tentative Dates

Topics Actual Dates

TLP DM

AM

1 2 13-02-2020 General Introduction 1 1

2 2 20-02-2020 Reading & Listening comprehension/vocabulary

4,9 2,6 2,4


4,9 2,6 2,4


4,9 2,6 2,4

5 2 12-03-2020 Public speeches/Phrasal verbs

4,9 2,6 2,4

6 2 19-03-2020 Public speeches/Phrasal verbs

4,9 9 2,4

7 2 26-03-2020 TV program Analysis /Phrasal verbs

4,9 9 2,4

8 2 09-04-2020 Book Review/ Phrasal verbs 7,9 2 2,4

9 2 16-04-2020 Book Review / Phrasal verbs 7,9 2 2,4

10 2 23-04-2020 Publications and Presentations/Idioms

4,9 3 2,4

12 2 30-04-2020 Publications and Presentations/Idioms

4,9 3 2,4

13 2 07-05-2020 Interview Skills/Memo Drafting

4,9 3 2,3

14 2 14-05-2020 Interview Skills/Memo Drafting

4,9 3 2,3

15 2 04-06-2020 Mock Interviews/ Memo Drafting

9 3,6 6

16 2 11-06-2020 Mock Interviews/ Memo Drafting

9 3,6 6

17 2 18-06-2020 LAB Internal Exam 6,7

EVALUATION PROCESS:

According to Academic Regulations of R17 Distribution and Weightage of Marks For Laboratory Courses is as follows. (a) Continuous Internal Evaluation (CIE):

The continuous internal evaluation for laboratory courses (including Computer aided engineering drawing, computer aided engineering graphics, Computer aided machine drawing etc.) is based on the following parameters:

S.No Teaching Learning Process

(TLP) Delivery Methods

(DM) Assessment

Methods (AM)

1 Solving Real world problem Chalk & Talk Assignments

2 Explaining application before theory

ICT tools Quiz

3 Solving problems Group discussions Tutorials

4 Designing of experiments Industrial visit Surprise Tests

5 Problems on environmental, economics, health & safety

Field work Mid Exams

6 Problems on professional & ethics

Case studies Model Exam

7 Seminar Mini Projects END Exams

8 Problems using software Numerical treatment

9 Self study Design / Exercises

Parameter Marks

Day – to – Day

Work

Observation 10 Marks

Record 10 Marks

Internal Test 20 Marks

Total 40 Marks

(b)Semester End Examinations (SEE: The performance of the student in laboratory courses shall be evaluated jointly by internal and external examiners for 3 hours duration as per the parameters indicated below:

Parameter Marks

Mock Interviews 05 Marks

Paper presentations 05 Marks

Public speeches 10 Marks

Dialogue writing 10 Marks

Presentation 10 Marks

Interview 20 Marks

Total 60 Marks

Rubrics For Evaluation of Laboratory Courses Day-To-Day Lab (Observation) Performance Evaluatio17)

Record Performance Evaluation (R-17)

S.N Criteria Poor Average Good Criteria Poor Average Good

1

Language suitability (4 Marks)

Wrong usage of words Grammatical errors (2 Marks)

Some points are missing from the data written Wrong usage of grammar & vocabulary. (3 Marks)

Well-written & spoken Language is error free (4 Marks)

Language (4 Marks)

Language used is not suitable Full of incorrect vocabulary (2 Marks)

Some words are inappropriately used / wrongly spelt (3Marks)

Language used is good

No word/ spelling errors (4 Marks)

2

Content (4Marks)

Unable to Deliver all the pints Delivering Irrelevant point (2 Marks)

Some points are not given Point analysis is not upto the mark (3 Marks)

All the points are analysed properly More content was delivered. (4 Marks)

Content (4 Marks)

Very less points were written Points were not analysed properly (2 Marks)

Some of the points were missing Some points are not properly analysed (3 Marks)

Complete information is provided for the topic Important information is provided with illustrations/ exaamples (4 Marks)

3

Style of Presentation (2 Marks)

Inappropriate body language Improper prentation (0 Marks)

Prentation is not upto the mark (1 Mark)

Presented well with appropriate ettiquett All important conclusions have been clearly made, student shows good understanding of the topic. (2 Marks)

Grammar& Neatness (2 Mark)

Frequent grammar and/r spelling errors writing style is rough and immature ( 1/2 Mark)

Some grammatical errors (1 Marks)

(1Mark)

No grammar/ spelling corrections are found and well-written (2 Marks)

PEOs:

• To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who

can respond to changing environment in a social and global context.

• To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics,

Team work and growth of Management profession.

• To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of

Education and Business world.

POs:


problems.


making.


4. Ability to understand, analyse and communicate global, economical, legal and

ethical aspects of business.



Instructor Course Coordinator Module Coordinator HOD

Name Dr.B.Samrajya Lakshmi Dr.B.Samrajya Lakshmi Dr. A. Rami Reddy

Sign with Date

school of management studies course handout

Documents