school of hotel management & hospitatlity...(chandramauli dhaundiyal ) (vipul bhandari) (ravish...
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Trends, Issues and Women in Hospitality and Tourism Industry
IN COLLABORATION WITHSPONSORS
SCHOOL OF HOTEL MANAGEMENT & HOSPITATLITY
ORGANIZERS
SCHOOL OF HOTEL MANAGEMENT & HOSPITALITY,
GRAPHIC ERA UNIVERSITY
IN COLLABORATION WITH
SPONSORS
Accredited by NAAC with Grade A
Trends, Issues and Women in Hospitality and Tourism Industry
SCHOOL OF HOTEL MANAGEMENT & HOSPITATLITY
ORGANIZERS
SCHOOL OF HOTEL MANAGEMENT & HOSPITALITY,
GRAPHIC ERA UNIVERSITY
IN COLLABORATION WITH
SPONSORS
Accredited by NAAC with Grade A
Trends, Issues and Women in Hospitality and Tourism Industry
SCHOOL OF HOTEL MANAGEMENT & HOSPITATLITY
“The best way
to find yourself is to lose
yourself in the service of
others”
MAHATMA GANDHI
Philosophy for every Hospitality & Tourism professional
GRAPHIC ERA UNIVERSITY
SCHOOL OF HOTEL MANAGEMENT AND HOSPITALITY
Graphic Era University, Dehradun has been a pioneer in the Field of
Education as well as in reviving cultures and promoting the state of
Uttarakhand. It has been s a centre for research and specialized studies, an
institution that has created engineers, managers, technocrats and
entrepreneurs with a world class rating. GEU has been appreciated over the
years by owing to its excellent education services .Graphic Era University
has been awarded "A" grade from National Assessment and Accreditation
Council (NAAC). Please visit our website www.geu.ac.in for further details.
Department of hotel management was established in the year 2004
keeping in mind the need for providing quality skilled manpower for
hospitality industry. Since then the department continues to prepare
dedicated industry professionals and focuses on training the students in a
way that they meet head on challenges of the hotel industry. The
Department of Hotel management has been upgraded to School of Hotel
management and Hospitality from the year 2015.The School of Hotel
management and Hospitality (SOHMH) offers 1 year Certificate course in
Hotel and Hospitality Management, 4 years degree under the course
Bachelor of Hotel Management and also offer PhD in Hotel Management.
“The best way
to find yourself is to lose
yourself in the service of
others”
MAHATMA GANDHI
Philosophy for every Hospitality & Tourism professional
GRAPHIC ERA UNIVERSITY
SCHOOL OF HOTEL MANAGEMENT AND HOSPITALITY
Graphic Era University, Dehradun has been a pioneer in the Field of
Education as well as in reviving cultures and promoting the state of
Uttarakhand. It has been s a centre for research and specialized studies, an
institution that has created engineers, managers, technocrats and
entrepreneurs with a world class rating. GEU has been appreciated over the
years by owing to its excellent education services .Graphic Era University
has been awarded "A" grade from National Assessment and Accreditation
Council (NAAC). Please visit our website www.geu.ac.in for further details.
Department of hotel management was established in the year 2004
keeping in mind the need for providing quality skilled manpower for
hospitality industry. Since then the department continues to prepare
dedicated industry professionals and focuses on training the students in a
way that they meet head on challenges of the hotel industry. The
Department of Hotel management has been upgraded to School of Hotel
management and Hospitality from the year 2015.The School of Hotel
management and Hospitality (SOHMH) offers 1 year Certificate course in
Hotel and Hospitality Management, 4 years degree under the course
Bachelor of Hotel Management and also offer PhD in Hotel Management.
MESSAGE FROM HIS EXCELLENCY - THE GOVERNOR OF UTTARAKHAND
ICHT
MESSAGE FROM HIS EXCELLENCY - THE GOVERNOR OF UTTARAKHAND
ICHT
MESSAGE FROM DIRECTOR GENERAL, UCOST MESSAGE FROM DIRECTOR, USERC
MESSAGE FROM DIRECTOR GENERAL, UCOST MESSAGE FROM DIRECTOR, USERC
MESSAGE FROM GUEST OF HONOUR
Dr. Sudhir Andrews (D.Litt.)
Hospitality Futurist & Executive Director
Skill Maker Training Services,Dubai.
We congratulate Graphic Era University, Dehra Dun, for organizing the International
Conference in Hotel Management and Tourism 2017. Since 1980 we have moved from the
Industrial Society to the Service Society where we are in now. In this Society new
knowledge, skills and competencies are required to understand, cope and implement the new
demands of this information age. Conferences such as these are valuable to update the
knowledge of hospitality and tourism policy makers, professionals, academics, researchers,
faculty and students. The greatest fear of today is becoming obsolete in information,
knowledge and practices. We are grateful to those who bring latest knowledge to our
doorstep so that we are constantly updated. In the Service Society the customer or guest is
king and queen and the challenge is to make their experience something that they will speak
to others with admiration. To attain leadership in this age we have to abandon the “Me too”
attitude to “Me different” attitude. Therefore hospitality education itself has to move from
'lecturing' to 'learning'. Students have to be encouraged to enquire, analyze and apply
knowledge creating new ways of doing things to make the industry more 'unique' not
'standardized' and in the process be 'effective' and not just 'efficient'.
We wish the ICHT 2017 all success and hope you bless it with your participation.
Dr. Sudhir Andrews
MESSAGE FROM GUEST OF HONOUR
Chef Neha Lakhani
Patisserie Chef and Consultant
Le Cordon Bleu (Ottawa)
Founder patisserie Royale /Member Penang Chefs Association
Member Chefs table Saudi Arabia/member IFCA ( WACS )
NDTV Panelist of Chefs
It is undeniable that women have excelled in Hospitality sector not only in India, but all over the
world. Hospitality industry has become the largest employer of women in the current date. The
hospitality experience would prove to be quite incomplete, without the charming smile of a
woman at its outset. The feminine touch indeed lends grace and elegance to the hospitality
industry. In fact, it would only be fair to say that the industry today holds more potential for
women than ever before.One billion women will enter the global workforce in the next decade and with the hospitality and
tourism sector one of the fastest growing in the world; it goes without saying that women – who
already play a significant role in the sector – will have an unprecedented opportunity to shape its
destiny. While the gender issue in hospitality is not a new one, it's taken on more urgency off late
because of the growing power of the feminism. Despite these statistics, women remain under-
represented in the hospitality industry and there is still work to do to ensure that more services and
initiatives within the industry are more marketed to women. The International Conference on
Hospitality and Tourism ICHT-2017 is an important platform to discuss, deliberate and debate on
trends, issue and women in hospitality and tourism.I congratulate all the team members of organizing committee of ICHT 2017 for making efforts for
staging a unique platform for academicians, researcher and industry professionals to deliberate
on pertinent issues of hospitality and tourism industry.
Chef Neha Lakhani
MESSAGE FROM GUEST OF HONOUR
Dr. Sudhir Andrews (D.Litt.)
Hospitality Futurist & Executive Director
Skill Maker Training Services,Dubai.
We congratulate Graphic Era University, Dehra Dun, for organizing the International
Conference in Hotel Management and Tourism 2017. Since 1980 we have moved from the
Industrial Society to the Service Society where we are in now. In this Society new
knowledge, skills and competencies are required to understand, cope and implement the new
demands of this information age. Conferences such as these are valuable to update the
knowledge of hospitality and tourism policy makers, professionals, academics, researchers,
faculty and students. The greatest fear of today is becoming obsolete in information,
knowledge and practices. We are grateful to those who bring latest knowledge to our
doorstep so that we are constantly updated. In the Service Society the customer or guest is
king and queen and the challenge is to make their experience something that they will speak
to others with admiration. To attain leadership in this age we have to abandon the “Me too”
attitude to “Me different” attitude. Therefore hospitality education itself has to move from
'lecturing' to 'learning'. Students have to be encouraged to enquire, analyze and apply
knowledge creating new ways of doing things to make the industry more 'unique' not
'standardized' and in the process be 'effective' and not just 'efficient'.
We wish the ICHT 2017 all success and hope you bless it with your participation.
Dr. Sudhir Andrews
MESSAGE FROM GUEST OF HONOUR
Chef Neha Lakhani
Patisserie Chef and Consultant
Le Cordon Bleu (Ottawa)
Founder patisserie Royale /Member Penang Chefs Association
Member Chefs table Saudi Arabia/member IFCA ( WACS )
NDTV Panelist of Chefs
It is undeniable that women have excelled in Hospitality sector not only in India, but all over the
world. Hospitality industry has become the largest employer of women in the current date. The
hospitality experience would prove to be quite incomplete, without the charming smile of a
woman at its outset. The feminine touch indeed lends grace and elegance to the hospitality
industry. In fact, it would only be fair to say that the industry today holds more potential for
women than ever before.One billion women will enter the global workforce in the next decade and with the hospitality and
tourism sector one of the fastest growing in the world; it goes without saying that women – who
already play a significant role in the sector – will have an unprecedented opportunity to shape its
destiny. While the gender issue in hospitality is not a new one, it's taken on more urgency off late
because of the growing power of the feminism. Despite these statistics, women remain under-
represented in the hospitality industry and there is still work to do to ensure that more services and
initiatives within the industry are more marketed to women. The International Conference on
Hospitality and Tourism ICHT-2017 is an important platform to discuss, deliberate and debate on
trends, issue and women in hospitality and tourism.I congratulate all the team members of organizing committee of ICHT 2017 for making efforts for
staging a unique platform for academicians, researcher and industry professionals to deliberate
on pertinent issues of hospitality and tourism industry.
Chef Neha Lakhani
MESSAGE FROM THE CHANCELLOR MESSAGE FROM THE VICE CHANELLOR
MESSAGE FROM THE CHANCELLOR MESSAGE FROM THE VICE CHANELLOR
On behalf of organizing team, we convey the pleasure of welcoming all to the International conference
on “Trends, issues and women in hospitality and tourism industry” which is being organized by School
of Hotel Management and Hospitality Graphic Era University with support of UCOST, ONGC and
USERC on 20-21, January 2017.We are very thankful to Honorable Chancellor of Graphic Era University Prof.(Dr.)Kamal Ghansala,
Director (UCOST)Prof (Dr.) Rajendra Dobhal, Director(USERC)Prof (Dr.) Durgesh Pant, Ms Preeti
Pant Vyas and Mr Arun Jhaldiyal from ONGC for mentoring, motivating and supporting us to deliver the
International conference.We would like to extend are warm regards to Mr. Dr M.P Singh ,Mr. Amal S. Shukla, ,Mr. D.S. Rawat,
Mr. B.K. Kaul, Mr. P. C. Sharma, IT Support Team and NCC Cadet Wing for logistic help and moral
support for conducting this conference. The special thanks to the team of delegates from Taylor's
University, Malaysia and delegates from various institutes, colleges and universities pan India who are
attending this conference for presenting their valuable research work.. The conference is being organized under the able guidance of Prof.(Dr.) Vinay Rana, Conference
Convener and also with the support of various Professors from different parts of the country.We would also like to thank all our colleagues, teaching and non teaching staff and students who put their
heart and soul to make the conference a big success. With the hope that the conference would have given
you taste of knowledgeable deliberations, exchange of ideas and warm Hospitality.
(Chandramauli Dhaundiyal ) (Vipul Bhandari) (Ravish Kukreti) ( Akash Rawat)
MESSAGE FROM THE CONFERENCE CONVENOR
On behalf of all the members of organizing committee of the ICHT-2017, I extend warm welcome to our
Chief Guest, Guests of Honor, the keynote speakers, our panelists, delegates, paper presenters and the
participants of this conference. It is indeed a dream coming true for having illustrious and revered
personalities amongst us and to listen to their vision about the ever changing world of hospitality and
tourism. The presence of other dignitaries on the dais during the two day conference is a further testimony to
our sincere pursuits to achieve nothing less than the 'best' and who have long trails of success behind them.The enlightened businesses are realizing that enabling women's full potential delivers returns. For business,
equal treatment of women and men means access to the most talented pool of workers, a more balanced and
talented board, greater appeal to the consumer base, an enhanced corporate reputation, and efficient delivery
of hospitality services. In addition, integrating gender perspectives into the discussion of tourism is
particularly important as the tourism industry is one major employer of women, offers various opportunities
for independent income generating activities, and at the same time affects. Within the industry, women
make up for sizeable workforce, globally. However paradoxically there is a marked under-representation
of women in senior positions. The conference is expected to shed light and provide holistic vision on the
prevalent trends, issues, role of women and challenges of hospitality and tourism business organizations on
the local and international levels. This assembly will help researchers from academia and industry for
initiating collaborative research projects.I extend my best wishes to all participants, invited delegates, special delegates from Taylors University
Malaysia, speakers and hope that ICHT -2017 would be a grand success. We intend to take this event ahead
as a regular feature, the motive not only is to generate discussions around contemporary issues, but also to
propel the culture of academic exchange, which is the only way to achieve excellence in this field.The SOHMH is very thankful to Honorable Chancellor Prof.(Dr.)Kamal Ghansala,GEU Director
(UCOST),Prof (Dr.) Rajendra Dobhal, Director(USERC)Prof (Dr.) Durgesh Pant, Ms Preeti Pant Vyas and
Mr Arun Jhaldiyal from ONGC for extending thorough support in organizing this Academic congregation.I would like to thank the entire organizing team of ICHT -2017 the SOHMH students for their endless hard
work of months to make this convention a grander success. We at SOHMH look forward to an extremely
enriching experience in the august gathering of regulators, industry representatives, academicians, research
scholars and student
(Dr. Vinay Rana)H.O.D-School of Hotel management and Hospitality, Graphic Era University
MESSAGE FROM THE DESK OF THE ORGANIZING SECRETARIES
On behalf of organizing team, we convey the pleasure of welcoming all to the International conference
on “Trends, issues and women in hospitality and tourism industry” which is being organized by School
of Hotel Management and Hospitality Graphic Era University with support of UCOST, ONGC and
USERC on 20-21, January 2017.We are very thankful to Honorable Chancellor of Graphic Era University Prof.(Dr.)Kamal Ghansala,
Director (UCOST)Prof (Dr.) Rajendra Dobhal, Director(USERC)Prof (Dr.) Durgesh Pant, Ms Preeti
Pant Vyas and Mr Arun Jhaldiyal from ONGC for mentoring, motivating and supporting us to deliver the
International conference.We would like to extend are warm regards to Mr. Dr M.P Singh ,Mr. Amal S. Shukla, ,Mr. D.S. Rawat,
Mr. B.K. Kaul, Mr. P. C. Sharma, IT Support Team and NCC Cadet Wing for logistic help and moral
support for conducting this conference. The special thanks to the team of delegates from Taylor's
University, Malaysia and delegates from various institutes, colleges and universities pan India who are
attending this conference for presenting their valuable research work.. The conference is being organized under the able guidance of Prof.(Dr.) Vinay Rana, Conference
Convener and also with the support of various Professors from different parts of the country.We would also like to thank all our colleagues, teaching and non teaching staff and students who put their
heart and soul to make the conference a big success. With the hope that the conference would have given
you taste of knowledgeable deliberations, exchange of ideas and warm Hospitality.
(Chandramauli Dhaundiyal ) (Vipul Bhandari) (Ravish Kukreti) ( Akash Rawat)
MESSAGE FROM THE CONFERENCE CONVENOR
On behalf of all the members of organizing committee of the ICHT-2017, I extend warm welcome to our
Chief Guest, Guests of Honor, the keynote speakers, our panelists, delegates, paper presenters and the
participants of this conference. It is indeed a dream coming true for having illustrious and revered
personalities amongst us and to listen to their vision about the ever changing world of hospitality and
tourism. The presence of other dignitaries on the dais during the two day conference is a further testimony to
our sincere pursuits to achieve nothing less than the 'best' and who have long trails of success behind them.The enlightened businesses are realizing that enabling women's full potential delivers returns. For business,
equal treatment of women and men means access to the most talented pool of workers, a more balanced and
talented board, greater appeal to the consumer base, an enhanced corporate reputation, and efficient delivery
of hospitality services. In addition, integrating gender perspectives into the discussion of tourism is
particularly important as the tourism industry is one major employer of women, offers various opportunities
for independent income generating activities, and at the same time affects. Within the industry, women
make up for sizeable workforce, globally. However paradoxically there is a marked under-representation
of women in senior positions. The conference is expected to shed light and provide holistic vision on the
prevalent trends, issues, role of women and challenges of hospitality and tourism business organizations on
the local and international levels. This assembly will help researchers from academia and industry for
initiating collaborative research projects.I extend my best wishes to all participants, invited delegates, special delegates from Taylors University
Malaysia, speakers and hope that ICHT -2017 would be a grand success. We intend to take this event ahead
as a regular feature, the motive not only is to generate discussions around contemporary issues, but also to
propel the culture of academic exchange, which is the only way to achieve excellence in this field.The SOHMH is very thankful to Honorable Chancellor Prof.(Dr.)Kamal Ghansala,GEU Director
(UCOST),Prof (Dr.) Rajendra Dobhal, Director(USERC)Prof (Dr.) Durgesh Pant, Ms Preeti Pant Vyas and
Mr Arun Jhaldiyal from ONGC for extending thorough support in organizing this Academic congregation.I would like to thank the entire organizing team of ICHT -2017 the SOHMH students for their endless hard
work of months to make this convention a grander success. We at SOHMH look forward to an extremely
enriching experience in the august gathering of regulators, industry representatives, academicians, research
scholars and student
(Dr. Vinay Rana)H.O.D-School of Hotel management and Hospitality, Graphic Era University
MESSAGE FROM THE DESK OF THE ORGANIZING SECRETARIES
Prof.( Dr.) Vinay Rana
H.O.D.
School of Hotel Management and Hospitality
Convener
Mr. Akash Rawat
Asst. Professor
School of Hotel Management and Hospitality
Organizing Secretary
Mr. Ravish Kukreti
Asst. Professor
School of Hotel Management and Hospitality
Organizing Secretary
Mr. Chandramauli Dhaundiyal
Asst. Professor
School of Hotel Management and Hospitality
Organizing Secretary
Mr. Vipul Bhandari
Asst. Professor
School of Hotel Management and Hospitality
Organizing Secretary
Ms. Aditi Bisht
Faculty
School of Hotel Management and Hospitality
Organizing Committee Member
Mr. Amar Prakash Dabral
Asst. Professor
School of Hotel Management and Hospitality
Organizing Committee Member
Mr. Ashish Spencer
Faculty
School of Hotel Management and Hospitality
Organizing Committee Member
ORGANIZING TEAM
SUPPORT COMMITTEE: Mohan Rawat
Vinay Gusain
Rakesh
Vineet
Ms. Sonam Kapoor Semwal
Faculty
School of Hotel Management and Hospitality
Organizing Committee Member
Mr. Kartikeya Raina
Asst. Professor
School of Management
Organizing Committee Member
Mr. Pankaj Aswal
Asst. Professor
School of Engineering
Organizing Committee Member
Mr Ramesh Bisht
Hospitality Coordinator
Graphic Era University
Mr. Abhay Pokhriyal
F&B Staff
School of Hotel Management and Hospitality
Mr. Sunil Negi
F&B Staff
School of Hotel Management and Hospitality
Prof.( Dr.) Vinay Rana
H.O.D.
School of Hotel Management and Hospitality
Convener
Mr. Akash Rawat
Asst. Professor
School of Hotel Management and Hospitality
Organizing Secretary
Mr. Ravish Kukreti
Asst. Professor
School of Hotel Management and Hospitality
Organizing Secretary
Mr. Chandramauli Dhaundiyal
Asst. Professor
School of Hotel Management and Hospitality
Organizing Secretary
Mr. Vipul Bhandari
Asst. Professor
School of Hotel Management and Hospitality
Organizing Secretary
Ms. Aditi Bisht
Faculty
School of Hotel Management and Hospitality
Organizing Committee Member
Mr. Amar Prakash Dabral
Asst. Professor
School of Hotel Management and Hospitality
Organizing Committee Member
Mr. Ashish Spencer
Faculty
School of Hotel Management and Hospitality
Organizing Committee Member
ORGANIZING TEAM
SUPPORT COMMITTEE: Mohan Rawat
Vinay Gusain
Rakesh
Vineet
Ms. Sonam Kapoor Semwal
Faculty
School of Hotel Management and Hospitality
Organizing Committee Member
Mr. Kartikeya Raina
Asst. Professor
School of Management
Organizing Committee Member
Mr. Pankaj Aswal
Asst. Professor
School of Engineering
Organizing Committee Member
Mr Ramesh Bisht
Hospitality Coordinator
Graphic Era University
Mr. Abhay Pokhriyal
F&B Staff
School of Hotel Management and Hospitality
Mr. Sunil Negi
F&B Staff
School of Hotel Management and Hospitality
1. TOURISTS' RISK PERCEPTION IMPACT ON THEIR DECISION-MAKING
2. MALAYSIAN CHEF'S PERCEPTION TOWARDS FACTORY FARMED POULTRY
PRODUCTS: A QUALITATIVE ENQUIRY
3. ENVIRONMENTAL AND SOCIO-CULTURAL IMPACTS OF UNREGULATED
TOURISM ACTIVITIES IN UTTARAKHAND GLACIER AREAS
4. ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR
HOTELS OF DELHI
5. TOURISM, ENTREPRENEURESHIP & EDUCATION: AS SOURCE OF
EMPOWERING WOMEN IN JHARKHAND STATE
6. COLLABORATIVE TOURIST DESTINATION MARKETING: A CASE STUDY OF
MEGHALAYA
7. “MOOC IT – AN ONLINE PLATFORM TO LEARN HOTEL HOUSEKEEPING
OPERATIONS” – A CONCEPTUAL PAPER
Anshul Garg
Mayukh Dewan
Deepak Kholiya , Laxmi Rawat, Akash Rawat
Pradeep Bhatt , Suraj M. Negi
Dr. Lokeshver Singh Jodhana, Ms. Akanksha Verma
Ashok Kumar, Deborah Rose Shylla Passah
Ruth Sabina Francis
CONTENTS
8. LEADERSHIP PERSPECTIVE OF WOMEN AT THE HOSPITALITY INDUSTRY
9. AN EXPLORATORY STUDY ABOUT STUDENTS LEARNING CAPABILITIES IN
TODAY'S PEDAGOGIC TRENDS BASED ON GENDER DIFFERENCES
10. WOMEN EMPOWERMENT THROUGH TOURISM AND HOSPITALITY INDUSTRY
IN DEHRADUN
11. WORK-FAMILY CONFLICTS AND JOB PERFORMANCE: A STUDY FOCUSING
FEMALE WORKFORCE OF HOSPITALITY INDUSTRY IN DEHRADUN DISTRICT
12. INTERNATIONAL QSR VS DOMESTIC/LOCAL QSR
A COMPREHENSIVE STUDY ON REVERSE DRIFT TOWARDS DOMESTIC BRANDS
FROM THE MAJOR INTERNATIONAL PLAYERS IN QSR ( QUICK SERVICE
RESTAURANT) IN DEHRADUN DISTRICT
13. EMPLOYER'S EXPECTATIONS VS. EMPLOYEES' COMPETENCIES:A
COMPARATIVE STUDY ON FEMALE EMPLOYEES IN SELECTED HOTELS OF
MUSSOORIE
14. THE MEDIATING EFFECT OF EMPLOYEE ENGAGEMENT ON WORK-LIFE
BALANCE AND JOB PERFORMANCE AMONG WOMEN WORKFORCE IN INDIAN
HOSPITALITY INDUSTRY
15. ASSESSING FEASIBILITY OF HOSPITALITY-STUDIES AS A PROFITABLE
VOCATION– A VOCATIONAL-PROFILING ANALYSIS OF FEMALE STUDENTS FROM
THE UTTARAKHAND HILL AREAS
16. ISSUES AND CHALLENGES AMONG THE FEMALE EMPLOYEES OF INDIAN
HOTEL INDUSTRY. A CASE STUDY OF NCR-HOTELS
17. TOURISM DEVELOPMENT AND WOMEN: A STUDY OF ITS EFFECTS ON
ECONOMIC SITUATION AND STATUS OF WOMEN IN DEHRADUN.
Aditi Bist
, cKandappan Balasubramanian Joaquim Dias Soeiroand AnshulGarg
Ashish Spencer
Yashveer Rawat , Ashish Dhyani
Amar PrakashDabral, AkashRawat
Ashish Dhyani , Yashveer Rawat
Rajiv Mishra, Namrata Mishra
Chandramauli Dhaundiyal
Anil Lakhera, Himali Lakhera
Ashish Spencer
1. TOURISTS' RISK PERCEPTION IMPACT ON THEIR DECISION-MAKING
2. MALAYSIAN CHEF'S PERCEPTION TOWARDS FACTORY FARMED POULTRY
PRODUCTS: A QUALITATIVE ENQUIRY
3. ENVIRONMENTAL AND SOCIO-CULTURAL IMPACTS OF UNREGULATED
TOURISM ACTIVITIES IN UTTARAKHAND GLACIER AREAS
4. ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR
HOTELS OF DELHI
5. TOURISM, ENTREPRENEURESHIP & EDUCATION: AS SOURCE OF
EMPOWERING WOMEN IN JHARKHAND STATE
6. COLLABORATIVE TOURIST DESTINATION MARKETING: A CASE STUDY OF
MEGHALAYA
7. “MOOC IT – AN ONLINE PLATFORM TO LEARN HOTEL HOUSEKEEPING
OPERATIONS” – A CONCEPTUAL PAPER
Anshul Garg
Mayukh Dewan
Deepak Kholiya , Laxmi Rawat, Akash Rawat
Pradeep Bhatt , Suraj M. Negi
Dr. Lokeshver Singh Jodhana, Ms. Akanksha Verma
Ashok Kumar, Deborah Rose Shylla Passah
Ruth Sabina Francis
CONTENTS
8. LEADERSHIP PERSPECTIVE OF WOMEN AT THE HOSPITALITY INDUSTRY
9. AN EXPLORATORY STUDY ABOUT STUDENTS LEARNING CAPABILITIES IN
TODAY'S PEDAGOGIC TRENDS BASED ON GENDER DIFFERENCES
10. WOMEN EMPOWERMENT THROUGH TOURISM AND HOSPITALITY INDUSTRY
IN DEHRADUN
11. WORK-FAMILY CONFLICTS AND JOB PERFORMANCE: A STUDY FOCUSING
FEMALE WORKFORCE OF HOSPITALITY INDUSTRY IN DEHRADUN DISTRICT
12. INTERNATIONAL QSR VS DOMESTIC/LOCAL QSR
A COMPREHENSIVE STUDY ON REVERSE DRIFT TOWARDS DOMESTIC BRANDS
FROM THE MAJOR INTERNATIONAL PLAYERS IN QSR ( QUICK SERVICE
RESTAURANT) IN DEHRADUN DISTRICT
13. EMPLOYER'S EXPECTATIONS VS. EMPLOYEES' COMPETENCIES:A
COMPARATIVE STUDY ON FEMALE EMPLOYEES IN SELECTED HOTELS OF
MUSSOORIE
14. THE MEDIATING EFFECT OF EMPLOYEE ENGAGEMENT ON WORK-LIFE
BALANCE AND JOB PERFORMANCE AMONG WOMEN WORKFORCE IN INDIAN
HOSPITALITY INDUSTRY
15. ASSESSING FEASIBILITY OF HOSPITALITY-STUDIES AS A PROFITABLE
VOCATION– A VOCATIONAL-PROFILING ANALYSIS OF FEMALE STUDENTS FROM
THE UTTARAKHAND HILL AREAS
16. ISSUES AND CHALLENGES AMONG THE FEMALE EMPLOYEES OF INDIAN
HOTEL INDUSTRY. A CASE STUDY OF NCR-HOTELS
17. TOURISM DEVELOPMENT AND WOMEN: A STUDY OF ITS EFFECTS ON
ECONOMIC SITUATION AND STATUS OF WOMEN IN DEHRADUN.
Aditi Bist
, cKandappan Balasubramanian Joaquim Dias Soeiroand AnshulGarg
Ashish Spencer
Yashveer Rawat , Ashish Dhyani
Amar PrakashDabral, AkashRawat
Ashish Dhyani , Yashveer Rawat
Rajiv Mishra, Namrata Mishra
Chandramauli Dhaundiyal
Anil Lakhera, Himali Lakhera
Ashish Spencer
18. ANALYSIS & EVALUATION OF SEASONALITY FACTORS AND SUSTAINABLE DEVELOPMENT
(A Study of the hill station of Nainital)
19. TOURISM SECURITY AND SAFETY
20. UNDER REPRESENTATION OF FEMALE IN GENDER LEADERSHIP: A STUDY
21. A STUDY ON- STUDENTS' IMPRESSION: SELECTION OF HOTEL MANAGEMENT
AS A CAREER.
22. WOMEN IN TOURISM – CHALLENGES AND SOLUTIONS
23. TRAINING AND DEVELOPMENT AND JOB SATISFACTION IN EDUCATION
SECTOR
24. INTEGRATION HUMAN RESOURCES STRATEGY WITH HOSPITALITY
BUSINESS STRATEGY: “A STUDY OF HOSPITALITY INDUSTRY IN
UTTARAKHAND”
25. A STUDY ON CAREER PROGRESSION FOR WOMEN IN HOTEL INDUSTRY IN
THE CURRENT SCENARIO
26. MANAGEMENT OF A SMALL HOTEL – A CASE STUDY OF HOTEL JAISINGH
GARH, UDAIPUR
27. AN ANALYSIS OF UNLOCKING THE POTENTIAL TALENT OF WOMEN
ENTREPRENEURS IN THE TOURISM AND HOSPITALITY SECTORS OF INDIA.
28. TO STUDY THE RESIDENT'S PERCEPTIONS TOWARDS CULTURAL TOURISM
DEVELOPMENT IN MURSHIDABAD, WB
Anil Kumar Tamta, Dr. Spersh Bhatt
Himanshu Sharma, Mousumi Dasgupta,
Mousumi Dasgupta, Himanshu Sharma
Ms. Prerna Nandwani, Mr. Rakesh Kataria, Mrs. Bashir Vandana Rawat.
P. Sravan Kumar, Rajshree Bhargava
Vipin Singh
Yashpal Negi
Mrs. Bashir Vandana Rawat, Ms. Prerna Nandwani, Mr. Rakesh Kataria
Dr. Sangeeta Dhar
Dr Sherry Abraham, Dr. C. Rajesh Kumar
Ms. Rupa Sinha, Dr. Madhu Murdia
29. USES OF THE SOCIAL MEDIA APPS FOR MARKETING AND ITS IMPACT
ON TRAVELLERS DECISION MAKING
30. ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR HOTELS
OF DELHI
31. STRATEGY FOR TRIBAL TOURISM DEVELOPMENT IN SOUTHERN RAJASTHAN
32. AN INVESTIGATION INTO THE IMPACT ON CULINARY MARKETING:
A CASE STUDY ON STUDENT PERCEPTION IN MEGHALAYA
33. HOTEL BRANDING:
THE EFFECTS OF HOTEL BRAND IMAGE ON CUSTOMER'S PURCHASING
BEHAVIOR AND LOYALTY
34. JOB SATISFACTION AND EFFECTS ON EMPLOYEE TURNOVER IN THE HOTELS
OF KUALA LUMPUR CITY CENTER
35. GENDER DIVERSITY IN THE HOSPITALITY INDUSTRY: AN EMPIRICAL STUDY-
INDIAN CONTEXT.
36. WOMEN COMMERCIAL DRIVERS IN HOSPITALITY AND TOURISM SECTOR: AN
UNTAPPED OCCUPATIONAL ALTERNATE IN THE STATE OF UTTARAKHAND.
37. WOMEN PARTICIPATION AND THE WORK CONDITIONS IN THE HOTEL
INDUSTRY OF DEHRADUN CITY
38. Ecotourism, Economy and Women Empowerment in Mountainous Region of
Bhilangana Valley, Uttarakhand
39. SCOPE OF CULINARY TOURISM AS A SPECIAL INTEREST TOURISM IN
UTTARAKHAND
Dr Madhu Murdai
Pradeep Bhatt
Suneeta Verma, Dr. Madhu Murdia
Deborah Rose Shylla Passah, Ashok Kumar
Murugan Krisnamoorthy
Gopinath Sangaran
Anup. S. Patwal, Manish Semwal
Ms Juhi Garg, Dr Raj K Dhar
Richita Jakhawal, Sakshi Negi, Juhi Garg
Dr. Sanjay Singh Mahar
Munish Ahlawat, Mukul dimri
18. ANALYSIS & EVALUATION OF SEASONALITY FACTORS AND SUSTAINABLE DEVELOPMENT
(A Study of the hill station of Nainital)
19. TOURISM SECURITY AND SAFETY
20. UNDER REPRESENTATION OF FEMALE IN GENDER LEADERSHIP: A STUDY
21. A STUDY ON- STUDENTS' IMPRESSION: SELECTION OF HOTEL MANAGEMENT
AS A CAREER.
22. WOMEN IN TOURISM – CHALLENGES AND SOLUTIONS
23. TRAINING AND DEVELOPMENT AND JOB SATISFACTION IN EDUCATION
SECTOR
24. INTEGRATION HUMAN RESOURCES STRATEGY WITH HOSPITALITY
BUSINESS STRATEGY: “A STUDY OF HOSPITALITY INDUSTRY IN
UTTARAKHAND”
25. A STUDY ON CAREER PROGRESSION FOR WOMEN IN HOTEL INDUSTRY IN
THE CURRENT SCENARIO
26. MANAGEMENT OF A SMALL HOTEL – A CASE STUDY OF HOTEL JAISINGH
GARH, UDAIPUR
27. AN ANALYSIS OF UNLOCKING THE POTENTIAL TALENT OF WOMEN
ENTREPRENEURS IN THE TOURISM AND HOSPITALITY SECTORS OF INDIA.
28. TO STUDY THE RESIDENT'S PERCEPTIONS TOWARDS CULTURAL TOURISM
DEVELOPMENT IN MURSHIDABAD, WB
Anil Kumar Tamta, Dr. Spersh Bhatt
Himanshu Sharma, Mousumi Dasgupta,
Mousumi Dasgupta, Himanshu Sharma
Ms. Prerna Nandwani, Mr. Rakesh Kataria, Mrs. Bashir Vandana Rawat.
P. Sravan Kumar, Rajshree Bhargava
Vipin Singh
Yashpal Negi
Mrs. Bashir Vandana Rawat, Ms. Prerna Nandwani, Mr. Rakesh Kataria
Dr. Sangeeta Dhar
Dr Sherry Abraham, Dr. C. Rajesh Kumar
Ms. Rupa Sinha, Dr. Madhu Murdia
29. USES OF THE SOCIAL MEDIA APPS FOR MARKETING AND ITS IMPACT
ON TRAVELLERS DECISION MAKING
30. ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR HOTELS
OF DELHI
31. STRATEGY FOR TRIBAL TOURISM DEVELOPMENT IN SOUTHERN RAJASTHAN
32. AN INVESTIGATION INTO THE IMPACT ON CULINARY MARKETING:
A CASE STUDY ON STUDENT PERCEPTION IN MEGHALAYA
33. HOTEL BRANDING:
THE EFFECTS OF HOTEL BRAND IMAGE ON CUSTOMER'S PURCHASING
BEHAVIOR AND LOYALTY
34. JOB SATISFACTION AND EFFECTS ON EMPLOYEE TURNOVER IN THE HOTELS
OF KUALA LUMPUR CITY CENTER
35. GENDER DIVERSITY IN THE HOSPITALITY INDUSTRY: AN EMPIRICAL STUDY-
INDIAN CONTEXT.
36. WOMEN COMMERCIAL DRIVERS IN HOSPITALITY AND TOURISM SECTOR: AN
UNTAPPED OCCUPATIONAL ALTERNATE IN THE STATE OF UTTARAKHAND.
37. WOMEN PARTICIPATION AND THE WORK CONDITIONS IN THE HOTEL
INDUSTRY OF DEHRADUN CITY
38. Ecotourism, Economy and Women Empowerment in Mountainous Region of
Bhilangana Valley, Uttarakhand
39. SCOPE OF CULINARY TOURISM AS A SPECIAL INTEREST TOURISM IN
UTTARAKHAND
Dr Madhu Murdai
Pradeep Bhatt
Suneeta Verma, Dr. Madhu Murdia
Deborah Rose Shylla Passah, Ashok Kumar
Murugan Krisnamoorthy
Gopinath Sangaran
Anup. S. Patwal, Manish Semwal
Ms Juhi Garg, Dr Raj K Dhar
Richita Jakhawal, Sakshi Negi, Juhi Garg
Dr. Sanjay Singh Mahar
Munish Ahlawat, Mukul dimri
40. TOURISM AND SOCIAL DEVELOPMENT IN HILL AREAS
41. GARHWALI CUISINE:- CULTURAL HERITAGE OF UTTARAKHAND
42. CONSTRUCTING GENDER POSITIONALITY AS AN INFLUENCE ON THE
GLASS CEILING FOR WOMEN IN THE HOTEL & HOSPITALITY INDUSTRY
43. SUSTAINABLE TOURISM AMONG MILLENNIALS: AN EMPIRICAL STUDY OF
TRENDS IN UDAIPUR
44. PROSPECTS, ISSUES & CHALLENGES FOR WOMEN IN HOSPITALITY
INDUSTRY- DELHI & NCR.
45. Stress Management through Self Entertainment: A Rejuvenating Concept
for working Professionals (especially Women) in Tourism & Hospitality
46. WORKING WOMEN IN HOSPITALITY INDUSTRY: ISSUES AND CHALLENGES
47. ISSUES & CHALLENGES IN HOSPITALITY INDUSTRY OF UTTARAKHAND
48. BARRIERS TO CAREER ADVANCEMENT OF WOMEN IN THE HOSPITALITY
INDUSTRY
49. A PANDORA OF CUES FOR SECURITY OF WOMEN IN HOSPITALITY
INDUSTRY
50. EMPOWERING WOMEN THROUGH HOSPITALITY AND TOURISM
DEVELOPMENT- A CASE STUDY OF UTTARAKHAND
51. ROLE OF HUMAN RESOURCE MANAGEMENT IN ENHANCING THE QUALITY
& STANDARDS AT HOTEL AND TOURISM INDUSTRY
Dr. Poonam Painuly. Jagriti Jaiswal. Priyanka Singh
Mr. Vinod Negi
Amar Prakash Dabral
Dr Meera Mathur
Sonam Kapoor Semwal
Ajay Bhardwaj, Ashish Kumar
Puskar Singh Negi
Azad Singh, Chandra Shekhar lingwal
Juhi Garg, Pinnacci Negi, Alisha Ahuja
Rupinder Kaur Gandhi
Mr. Ravish Kukreti
Vipul Bhandari, Shilpi Mittal, Arjun Huja
52. IMPACT OF FOOD ADDITIVES AND PRESERVATIVES ON HUMAN HEALTH
53. RELATIONSHIP BETWEEN CUSTOMER SATISFACTION, EMPLOYEE
SATISFACTION AND MANAGER OR OWNER SATISFACTION FOR
ACCOMMODATION UNITS: SPECIAL
REFERENCE TO DEHRADUN DISTRICT
54. AN ANALYSIS OF OCCUPATIONAL MOBILITY & SOCIAL ADJUSTMENT IN
WOMEN WORKING IN TOURISM INDUSTRY
55. A GLANCE AT STATUS OF WOMEN IN ASSAM
56. EFFECT OF TOURISM ON WATER QUALITY: A REVIEW
57. PREFERENCE OF WOMEN EMPLOYEES IN HOTEL INDUSTRY
58. RANKING OF PROBLEMS FACED BY WORKING WOMAN IN HOSPITALITY AND
TOURISM INDUSTRY BY USING FUZZY AHP APPROACH
59. THE EFFECT OF GUEST SATISFACTION ON GUEST LOYALTY: A STUDY OF
EONOMY HOTELS IN DEHRADUN DISTRICT
60. DETERMINING HOTEL INDUSTRY ENERGY EFFICIENCY NEEDS BY COMPARING
TWO MODEL THEORY
61. ISSUES, CHALLENGES AND TRENDS, THAT FACING WOMEN IN TOURISM
INDUSTRY
62. AN IMPACT OF EMPLOYEE RETENTION ON JOB PERFORMANCE-A STUDY OF
SOME SELECTED FIVE STAR HOTELS OF DELHI
Archana Joshi Bachheti, , Neetu Sharma , Rakesh Kumar Bachheti
Dr. Ravi Gupta
Dr. Anupama Sharma
Mr Rahul Tiwari, Ms Bhanu Basumatari
Vartika Gupta, Ashutosh Sharma
Anoop Semwal
Ritu Chandna , Seema Saini
Dr. Vinay Rana
Pankaj Aswal, Mr. Akash Rawat, Mr. Ravish Kukreti
Prakhar Singh Pal, Shashank Maheswari
Dr. Arunesh Parashar, Pradeep Bhatt
40. TOURISM AND SOCIAL DEVELOPMENT IN HILL AREAS
41. GARHWALI CUISINE:- CULTURAL HERITAGE OF UTTARAKHAND
42. CONSTRUCTING GENDER POSITIONALITY AS AN INFLUENCE ON THE
GLASS CEILING FOR WOMEN IN THE HOTEL & HOSPITALITY INDUSTRY
43. SUSTAINABLE TOURISM AMONG MILLENNIALS: AN EMPIRICAL STUDY OF
TRENDS IN UDAIPUR
44. PROSPECTS, ISSUES & CHALLENGES FOR WOMEN IN HOSPITALITY
INDUSTRY- DELHI & NCR.
45. Stress Management through Self Entertainment: A Rejuvenating Concept
for working Professionals (especially Women) in Tourism & Hospitality
46. WORKING WOMEN IN HOSPITALITY INDUSTRY: ISSUES AND CHALLENGES
47. ISSUES & CHALLENGES IN HOSPITALITY INDUSTRY OF UTTARAKHAND
48. BARRIERS TO CAREER ADVANCEMENT OF WOMEN IN THE HOSPITALITY
INDUSTRY
49. A PANDORA OF CUES FOR SECURITY OF WOMEN IN HOSPITALITY
INDUSTRY
50. EMPOWERING WOMEN THROUGH HOSPITALITY AND TOURISM
DEVELOPMENT- A CASE STUDY OF UTTARAKHAND
51. ROLE OF HUMAN RESOURCE MANAGEMENT IN ENHANCING THE QUALITY
& STANDARDS AT HOTEL AND TOURISM INDUSTRY
Dr. Poonam Painuly. Jagriti Jaiswal. Priyanka Singh
Mr. Vinod Negi
Amar Prakash Dabral
Dr Meera Mathur
Sonam Kapoor Semwal
Ajay Bhardwaj, Ashish Kumar
Puskar Singh Negi
Azad Singh, Chandra Shekhar lingwal
Juhi Garg, Pinnacci Negi, Alisha Ahuja
Rupinder Kaur Gandhi
Mr. Ravish Kukreti
Vipul Bhandari, Shilpi Mittal, Arjun Huja
52. IMPACT OF FOOD ADDITIVES AND PRESERVATIVES ON HUMAN HEALTH
53. RELATIONSHIP BETWEEN CUSTOMER SATISFACTION, EMPLOYEE
SATISFACTION AND MANAGER OR OWNER SATISFACTION FOR
ACCOMMODATION UNITS: SPECIAL
REFERENCE TO DEHRADUN DISTRICT
54. AN ANALYSIS OF OCCUPATIONAL MOBILITY & SOCIAL ADJUSTMENT IN
WOMEN WORKING IN TOURISM INDUSTRY
55. A GLANCE AT STATUS OF WOMEN IN ASSAM
56. EFFECT OF TOURISM ON WATER QUALITY: A REVIEW
57. PREFERENCE OF WOMEN EMPLOYEES IN HOTEL INDUSTRY
58. RANKING OF PROBLEMS FACED BY WORKING WOMAN IN HOSPITALITY AND
TOURISM INDUSTRY BY USING FUZZY AHP APPROACH
59. THE EFFECT OF GUEST SATISFACTION ON GUEST LOYALTY: A STUDY OF
EONOMY HOTELS IN DEHRADUN DISTRICT
60. DETERMINING HOTEL INDUSTRY ENERGY EFFICIENCY NEEDS BY COMPARING
TWO MODEL THEORY
61. ISSUES, CHALLENGES AND TRENDS, THAT FACING WOMEN IN TOURISM
INDUSTRY
62. AN IMPACT OF EMPLOYEE RETENTION ON JOB PERFORMANCE-A STUDY OF
SOME SELECTED FIVE STAR HOTELS OF DELHI
Archana Joshi Bachheti, , Neetu Sharma , Rakesh Kumar Bachheti
Dr. Ravi Gupta
Dr. Anupama Sharma
Mr Rahul Tiwari, Ms Bhanu Basumatari
Vartika Gupta, Ashutosh Sharma
Anoop Semwal
Ritu Chandna , Seema Saini
Dr. Vinay Rana
Pankaj Aswal, Mr. Akash Rawat, Mr. Ravish Kukreti
Prakhar Singh Pal, Shashank Maheswari
Dr. Arunesh Parashar, Pradeep Bhatt
63. ROLE OF MINISTRY OF TOURISM FOR PROMOTING INDIA AS A 365 DAYS
TOURIST DESTINATION
64. SATISFACTION OF HOSPITALITY UNDERGRADUATE STUDENTS TOWARDS
THEIR INDUSTRIAL TRAINING/EXPOSURE: A CASE STUDY OF UNDERGRADUATES
FROM SELECT UNIVERSITIES IN UTTRAKHAND
65. DEVELOPMENT OF HUMAN RESOURCE MANAGEMENT FOR BETTER
FUTURE PROSPECT IN HOTEL & TOURISM INDUSTRY
66. HARMFUL EFFECT OF MICROWAVE FOOD ON HEALTH: A REVIEW
67. DEMAND FOR PARADIGM-SHIFT IN THE SERVICING STYLE OF TOURISM
AND HOSPITALITY INDUSTRY WITH THE MANDATORY USE OF ICT-ENABLED
GOVERNANCE ESPECIALLY IN THE UTTARAKHAND STATE
68. EFFECTS OF ELECTRONIC MEDIA AND DIGITAL MARKETING ON
HOSPITALITY INDUSTRY FOCUSING ON THE USE OYO APP
69. IMPACT OF GUEST SATISFACTION ON HOTEL INDUSTRY IN REFERENCE TO
HOTELS IN LUCKNOW
70. POSITION OF WOMEN IN HOSPITALITY INDUSTRY IN REFERENCE TO
HOTELS IN MEERUT
71. EFFECT OF KNOWLEDGE MANAGEMENT ON SOCIAL TRANSFORMATION-A
STUDY OF UNDISCOVERED TOURIST ATTRACTION OF MEERUT
72. THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: A
CASE OF HOTELS IN DEHRADUN
73. CURRENT SCENARIO OF WOMEN IN HOSPITALITY INDUSTRY
Dr. Umakant Indolia, Prasoon Rawat, Shailendra Kumar
Dr. Vinay Rana
Vipul Bhandari, Ashish Spencer, Aditi Bisht
Kiran Sharma
Dr. Ashutosh Kumar Bhatt, Praveen Tripathi
Ankit Srivastava, Bhola Chourasia
Indraneel Bose, Dr. Shiv Mohan Verma
Bhola Chourasia, Ankit Srivastava
Gunjan Awal, Dr. Roopa Khanna
Annis Masih
Arjun Huja ABSTRACTS
63. ROLE OF MINISTRY OF TOURISM FOR PROMOTING INDIA AS A 365 DAYS
TOURIST DESTINATION
64. SATISFACTION OF HOSPITALITY UNDERGRADUATE STUDENTS TOWARDS
THEIR INDUSTRIAL TRAINING/EXPOSURE: A CASE STUDY OF UNDERGRADUATES
FROM SELECT UNIVERSITIES IN UTTRAKHAND
65. DEVELOPMENT OF HUMAN RESOURCE MANAGEMENT FOR BETTER
FUTURE PROSPECT IN HOTEL & TOURISM INDUSTRY
66. HARMFUL EFFECT OF MICROWAVE FOOD ON HEALTH: A REVIEW
67. DEMAND FOR PARADIGM-SHIFT IN THE SERVICING STYLE OF TOURISM
AND HOSPITALITY INDUSTRY WITH THE MANDATORY USE OF ICT-ENABLED
GOVERNANCE ESPECIALLY IN THE UTTARAKHAND STATE
68. EFFECTS OF ELECTRONIC MEDIA AND DIGITAL MARKETING ON
HOSPITALITY INDUSTRY FOCUSING ON THE USE OYO APP
69. IMPACT OF GUEST SATISFACTION ON HOTEL INDUSTRY IN REFERENCE TO
HOTELS IN LUCKNOW
70. POSITION OF WOMEN IN HOSPITALITY INDUSTRY IN REFERENCE TO
HOTELS IN MEERUT
71. EFFECT OF KNOWLEDGE MANAGEMENT ON SOCIAL TRANSFORMATION-A
STUDY OF UNDISCOVERED TOURIST ATTRACTION OF MEERUT
72. THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: A
CASE OF HOTELS IN DEHRADUN
73. CURRENT SCENARIO OF WOMEN IN HOSPITALITY INDUSTRY
Dr. Umakant Indolia, Prasoon Rawat, Shailendra Kumar
Dr. Vinay Rana
Vipul Bhandari, Ashish Spencer, Aditi Bisht
Kiran Sharma
Dr. Ashutosh Kumar Bhatt, Praveen Tripathi
Ankit Srivastava, Bhola Chourasia
Indraneel Bose, Dr. Shiv Mohan Verma
Bhola Chourasia, Ankit Srivastava
Gunjan Awal, Dr. Roopa Khanna
Annis Masih
Arjun Huja ABSTRACTS
TOURISTS' RISK PERCEPTION IMPACT ON THEIR DECISION-MAKING
MALAYSIAN CHEF'S PERCEPTION TOWARDS FACTORY FARMED POULTRY PRODUCTS: A
QUALITATIVE ENQUIRY
*Anshul Garg
ABSTRACT
This study gives an overview of the literature on the tourists' perception of risks attached
to safety and security affecting their decision-making process. The study further
discusses the risk perception of tourists in relation to social and cultural factors, and
media influence that motivate tourists to choose a safe destination and how tourists
perceive the safety and security measures in the hospitality and tourism industry and at
their travel destination. Socio-cultural and media factors together with demographic
characteristics of the travellers were examined in order to explore whether there are
differences in risk averseness among travellers from different countries of origin.
Quantitative research methodology was implemented and samples were collected from
both the domestic as well as international tourists. The findings revealed that tourists'
decision-making process is influenced by their risk perception level and provides useful
information for destination marketers, hospitality operators and its stakeholders in
proper planning and implementation of the policies and to utilize this information while
undertaking the marketing campaign or develop tourist products.
Keywords: Tourist Risk Perception, Decision Making, Socio-cultural, Media,
Demographics
* Stream Coordinator and Senior Lecturer, Taylor's University Malaysia
*Mayukh Dewan
ABSTRACT
Chicken meat consumption in Malaysia is one highest per capita consumption rates in
the world. In the latest release by the Department of Statistics, Malaysia (December
2015) the per capita poultry meat consumption of Malaysia stood at 46.6 Kgs at the end
of 2014. It is seen as one of the most popular and cheapest source of protein in the
country. This is mainly because of the non religious or dietary prohibitions of Malaysians
and also due to the low cost of procuring chicken. Convenience practices like beak
trimming, (Larrère and Larrère, 2000; Porcher, 2004), featherless chickens, clubbing (to
death), antibiotics and drug pumped chicken, confinement in 24 hour bright light,
battery hens and confinement in crowded are sources of real concern in intensive
breeding of poultry, and affect even the breeders themselves.
This literature review aims to explore the latest trend of meat consumption in Malaysia,
primarily Chicken; and the reasons for chefs in Malaysia to procure and sell factory
farmed chicken in the restaurants. It also seeks to explore whether these consumers are
aware of the convenience practices in the poultry production methods and their feelings
towards such methods. The paper touches on meat consumption from various angles of
religion, health, environmental impact, economic reasons and food safety. A very
important aspect of meat consumption is to understand the reasons and attitudes for
people to choose a particular meat product in comparison to other food products in the
market. During this literature review, it was found that there is a dearth of research in
most of the Asian countries regarding this topic. This lack of research is not surprising,
considering that most of the researchers are striving to solve practical problems in this
field rather than researching about it. With animals like Chicken becoming a commodity
in an industrialized production system, efficiency developed at the expense of the
human-animal link or of the care for animal wellbeing is at stake. In this research in-
depth semi structured and semi directive interviews of professionally trained chefs from
different cultures and religions based in Malaysia were conducted. The results were
coded into the different emergent themes. The resultant three emergent themes were
pricing, awareness and food and race/ religion. This research aims to find and highlight
the consumption behavior, and ethical behavior patterns of professional chefs in
Malaysia towards factory farmed chicken and battery eggs.
Keywords: Factory Farmed Chicken, Consumer Perception, Food Consumption Ethics,
Qualitative Research.
*Lecturer I,Taylor's University ,Malaysia.
*Deepak Kholiya
**Laxmi Rawat
***Akash Rawat
ABSTRACT
Glaciers are the main attraction point of impressive scenery as tourism hotspot,
wilderness experience, biodiversity habitats for promoting ecotourism, an outstanding
adventurous areas for mountaineering, trekking, snow-skiing, origin points of various
streams-river water supply etc. All these attributes contribute towards promoting wild
land-based recreation tourism activities near glacier areas. The objective of this research
was to assess the environmental and socio-cultural impacts of tourist activities during
camping on route to glacier areas. The study was based on the primary and secondary
ENVIRONMENTAL AND SOCIO-CULTURAL IMPACTS OF UNREGULATED TOURISM
ACTIVITIES IN UTTARAKHAND GLACIER AREAS
TOURISTS' RISK PERCEPTION IMPACT ON THEIR DECISION-MAKING
MALAYSIAN CHEF'S PERCEPTION TOWARDS FACTORY FARMED POULTRY PRODUCTS: A
QUALITATIVE ENQUIRY
*Anshul Garg
ABSTRACT
This study gives an overview of the literature on the tourists' perception of risks attached
to safety and security affecting their decision-making process. The study further
discusses the risk perception of tourists in relation to social and cultural factors, and
media influence that motivate tourists to choose a safe destination and how tourists
perceive the safety and security measures in the hospitality and tourism industry and at
their travel destination. Socio-cultural and media factors together with demographic
characteristics of the travellers were examined in order to explore whether there are
differences in risk averseness among travellers from different countries of origin.
Quantitative research methodology was implemented and samples were collected from
both the domestic as well as international tourists. The findings revealed that tourists'
decision-making process is influenced by their risk perception level and provides useful
information for destination marketers, hospitality operators and its stakeholders in
proper planning and implementation of the policies and to utilize this information while
undertaking the marketing campaign or develop tourist products.
Keywords: Tourist Risk Perception, Decision Making, Socio-cultural, Media,
Demographics
* Stream Coordinator and Senior Lecturer, Taylor's University Malaysia
*Mayukh Dewan
ABSTRACT
Chicken meat consumption in Malaysia is one highest per capita consumption rates in
the world. In the latest release by the Department of Statistics, Malaysia (December
2015) the per capita poultry meat consumption of Malaysia stood at 46.6 Kgs at the end
of 2014. It is seen as one of the most popular and cheapest source of protein in the
country. This is mainly because of the non religious or dietary prohibitions of Malaysians
and also due to the low cost of procuring chicken. Convenience practices like beak
trimming, (Larrère and Larrère, 2000; Porcher, 2004), featherless chickens, clubbing (to
death), antibiotics and drug pumped chicken, confinement in 24 hour bright light,
battery hens and confinement in crowded are sources of real concern in intensive
breeding of poultry, and affect even the breeders themselves.
This literature review aims to explore the latest trend of meat consumption in Malaysia,
primarily Chicken; and the reasons for chefs in Malaysia to procure and sell factory
farmed chicken in the restaurants. It also seeks to explore whether these consumers are
aware of the convenience practices in the poultry production methods and their feelings
towards such methods. The paper touches on meat consumption from various angles of
religion, health, environmental impact, economic reasons and food safety. A very
important aspect of meat consumption is to understand the reasons and attitudes for
people to choose a particular meat product in comparison to other food products in the
market. During this literature review, it was found that there is a dearth of research in
most of the Asian countries regarding this topic. This lack of research is not surprising,
considering that most of the researchers are striving to solve practical problems in this
field rather than researching about it. With animals like Chicken becoming a commodity
in an industrialized production system, efficiency developed at the expense of the
human-animal link or of the care for animal wellbeing is at stake. In this research in-
depth semi structured and semi directive interviews of professionally trained chefs from
different cultures and religions based in Malaysia were conducted. The results were
coded into the different emergent themes. The resultant three emergent themes were
pricing, awareness and food and race/ religion. This research aims to find and highlight
the consumption behavior, and ethical behavior patterns of professional chefs in
Malaysia towards factory farmed chicken and battery eggs.
Keywords: Factory Farmed Chicken, Consumer Perception, Food Consumption Ethics,
Qualitative Research.
*Lecturer I,Taylor's University ,Malaysia.
*Deepak Kholiya
**Laxmi Rawat
***Akash Rawat
ABSTRACT
Glaciers are the main attraction point of impressive scenery as tourism hotspot,
wilderness experience, biodiversity habitats for promoting ecotourism, an outstanding
adventurous areas for mountaineering, trekking, snow-skiing, origin points of various
streams-river water supply etc. All these attributes contribute towards promoting wild
land-based recreation tourism activities near glacier areas. The objective of this research
was to assess the environmental and socio-cultural impacts of tourist activities during
camping on route to glacier areas. The study was based on the primary and secondary
ENVIRONMENTAL AND SOCIO-CULTURAL IMPACTS OF UNREGULATED TOURISM
ACTIVITIES IN UTTARAKHAND GLACIER AREAS
data collected from various government departments. The finding indicates some of the
major environmental and socio-cultural impacts which results are based on the
Questionnaire survey carried out during field studies in the glacier areas.
Some of the identified People's interpretation (socio-cultural impacts) as positive are:
popularity of the region and its villages, increased sense of belongingness to the area,
increased living standards of the people, easy acceptance of new things, exposure and
skill development, direct and indirect income generation, employment to the locals /
stakeholders, infrastructure development for providing transport, accommodation,
food and entertainment facilities nearby the camping sites, improvement of
telecommunication and local food-chain supply systems etc.
Among reported negative socio-cultural impacts include: increased out-migration of
locals (especially Youth), alcohol and drugs addictions, social and cultural degeneration
/ changes in traditional Himalayan society, decline in traditional agriculture, animal
husbandry and traditional crafts, introduction to commercialization, change in mindset
of youth, increased dropouts from schools, less preference for traditional food, decline
in traditional values and culture, less respect for village girls, women and elders, cast-
class consciousness and frustration, burden on hilly women for collection of fuel, fodder
and potable water , family break – ups etc.
While, the environmental impacts resulted in land pollution and generation of solid
waste (non-biodegradable items), deteriorating forest resources and wildlife, infected
quality of water nearby camping sites were found all along the routes.
The project study outcome focuses on needs of regulated sustainable tourism, being
sensitive to local environment and culture, strictly following the government norms
while visiting the area for tourists, guides, porters and tour operators which can help in
reducing the negative environmental impacts in glacier areas of Uttarakhand Himalayas.
Keywords: Glaciers; ecotourism; environmental, socio-cultural impacts; sustainable etc.
*Faculty (Env. Sc. GEHU) & Ex-JRF in MoEF Funded Project at FRI, Dehradun, For
correspondence
** HOD (Ecology & Env. Div. FRI) Scientist 'F' and P.I. of the Project,
*** Faculty (HM) GEU.
*Pradeep Bhatt
**Suraj M.Negi
ABSTRACT
Hotel, Hospitality Industry plays an important role in the economic development of a
country. This study attempts to evaluate job satisfaction of employees in different hotels
of Delhi and N.C.R. region. It focuses on the relative importance of job satisfaction
factors and their impacts on the overall job satisfaction of employees. It also investigates
ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR HOTELS OF DELHI
the impacts of hospitality type, work experience, age, and sex differences on the
attitudes toward job Satisfaction. The result shows that salary, efficiency in work, fringe
supervision, and co-worker relation are the most important factors contributing to job
satisfaction. This research was mainly undertaken to investigate on the significance of
factors such as working conditions, pay and promotion, job security, fairness,
relationship with co-workers and supervisors in affecting the job satisfaction. This paper
also presents a comprehensive diagnosis of job satisfaction indices of Hotel business, the
factors causing the dissatisfaction & suggestions to improve them.
Keywords- Hotel, Hospitality, Job Satisfaction, Supervision, Co-workers, Security,
Relationship.
* Assistant Professor, Himgiri Zee University, Dehradun
**Assistant Professor, Himgiri Zee University, Dehradun
*Dr. Lokeshver Singh Jodhana
**Ms. Akanksha Verma
ABSTRACTstTourism, entrepreneurship and education are booming sectors of 21 century. These
sectors are not only better for individual growth but also for development of whole
nation. These sectors have many jobs, opportunities for growth even government is
supporting these sectors. Jharkhand state has abundant of resources in terms of people,
minerals, nature, land, culture, history and many more. Jharkhand has better scope for
tourism, entrepreneurship and education sectors. Jharkhand state has 2.72% of total
population of India and 66.4% literacy rate. Women of Jharkhand have potential of
education, hard with smart working and are in better ration with men but still they are far
to reach their destiny, tourism, entrepreneurship and education empower them to
overcome all hurdles and social evils like dowry, human trafficking, poverty, exploitation
of women and humanity. Tourism is better use of land, people, natural resource whereas
education is best ornament for women and entrepreneurship provides them way self-
dependency, economic strength and they can use their skills and knowledge. This paper
emphasis on the present condition of women and their participation in tourism,
entrepreneurship and education and suggest measure for improvement of condition of
women in Jharkhand. Tourism, entrepreneurship and education will uplift and empower
women of Jharkhand state.
KEY WORDS: Tourism, Entrepreneurship, Education, Women Empowerment, Jharkhand
State etc.
TOURISM, ENTREPRENEURESHIP & EDUCATION: AS SOURCE OF EMPOWERING
WOMEN IN JHARKHAND STATE
data collected from various government departments. The finding indicates some of the
major environmental and socio-cultural impacts which results are based on the
Questionnaire survey carried out during field studies in the glacier areas.
Some of the identified People's interpretation (socio-cultural impacts) as positive are:
popularity of the region and its villages, increased sense of belongingness to the area,
increased living standards of the people, easy acceptance of new things, exposure and
skill development, direct and indirect income generation, employment to the locals /
stakeholders, infrastructure development for providing transport, accommodation,
food and entertainment facilities nearby the camping sites, improvement of
telecommunication and local food-chain supply systems etc.
Among reported negative socio-cultural impacts include: increased out-migration of
locals (especially Youth), alcohol and drugs addictions, social and cultural degeneration
/ changes in traditional Himalayan society, decline in traditional agriculture, animal
husbandry and traditional crafts, introduction to commercialization, change in mindset
of youth, increased dropouts from schools, less preference for traditional food, decline
in traditional values and culture, less respect for village girls, women and elders, cast-
class consciousness and frustration, burden on hilly women for collection of fuel, fodder
and potable water , family break – ups etc.
While, the environmental impacts resulted in land pollution and generation of solid
waste (non-biodegradable items), deteriorating forest resources and wildlife, infected
quality of water nearby camping sites were found all along the routes.
The project study outcome focuses on needs of regulated sustainable tourism, being
sensitive to local environment and culture, strictly following the government norms
while visiting the area for tourists, guides, porters and tour operators which can help in
reducing the negative environmental impacts in glacier areas of Uttarakhand Himalayas.
Keywords: Glaciers; ecotourism; environmental, socio-cultural impacts; sustainable etc.
*Faculty (Env. Sc. GEHU) & Ex-JRF in MoEF Funded Project at FRI, Dehradun, For
correspondence
** HOD (Ecology & Env. Div. FRI) Scientist 'F' and P.I. of the Project,
*** Faculty (HM) GEU.
*Pradeep Bhatt
**Suraj M.Negi
ABSTRACT
Hotel, Hospitality Industry plays an important role in the economic development of a
country. This study attempts to evaluate job satisfaction of employees in different hotels
of Delhi and N.C.R. region. It focuses on the relative importance of job satisfaction
factors and their impacts on the overall job satisfaction of employees. It also investigates
ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR HOTELS OF DELHI
the impacts of hospitality type, work experience, age, and sex differences on the
attitudes toward job Satisfaction. The result shows that salary, efficiency in work, fringe
supervision, and co-worker relation are the most important factors contributing to job
satisfaction. This research was mainly undertaken to investigate on the significance of
factors such as working conditions, pay and promotion, job security, fairness,
relationship with co-workers and supervisors in affecting the job satisfaction. This paper
also presents a comprehensive diagnosis of job satisfaction indices of Hotel business, the
factors causing the dissatisfaction & suggestions to improve them.
Keywords- Hotel, Hospitality, Job Satisfaction, Supervision, Co-workers, Security,
Relationship.
* Assistant Professor, Himgiri Zee University, Dehradun
**Assistant Professor, Himgiri Zee University, Dehradun
*Dr. Lokeshver Singh Jodhana
**Ms. Akanksha Verma
ABSTRACTstTourism, entrepreneurship and education are booming sectors of 21 century. These
sectors are not only better for individual growth but also for development of whole
nation. These sectors have many jobs, opportunities for growth even government is
supporting these sectors. Jharkhand state has abundant of resources in terms of people,
minerals, nature, land, culture, history and many more. Jharkhand has better scope for
tourism, entrepreneurship and education sectors. Jharkhand state has 2.72% of total
population of India and 66.4% literacy rate. Women of Jharkhand have potential of
education, hard with smart working and are in better ration with men but still they are far
to reach their destiny, tourism, entrepreneurship and education empower them to
overcome all hurdles and social evils like dowry, human trafficking, poverty, exploitation
of women and humanity. Tourism is better use of land, people, natural resource whereas
education is best ornament for women and entrepreneurship provides them way self-
dependency, economic strength and they can use their skills and knowledge. This paper
emphasis on the present condition of women and their participation in tourism,
entrepreneurship and education and suggest measure for improvement of condition of
women in Jharkhand. Tourism, entrepreneurship and education will uplift and empower
women of Jharkhand state.
KEY WORDS: Tourism, Entrepreneurship, Education, Women Empowerment, Jharkhand
State etc.
TOURISM, ENTREPRENEURESHIP & EDUCATION: AS SOURCE OF EMPOWERING
WOMEN IN JHARKHAND STATE
*Assoc. Professor & Head-Faculty of Tourism & Hospitality Management, Mandsaur
University, Mandsaur
**Research Scholar,PAHER University, Udaipur (Raj)
*Ashok Kumar
**Deborah Rose Shylla Passah
ABSTRACT
Tourist Destination marketing has never been a core issue of stakeholders in supply
centric tourism in the state of Meghalaya. The state of Meghalaya is blessed with
natural heritage, waterfalls, caves, sumptuous cuisines, salubrious climate, protected
areas, picturesque landscape, high and low hill ranges and a host of sightseeing spots
traversing the State. Since 1972, when Tourism Department was established, with an
overall objective of creation of an enabling environment to attract tourist from various
parts of the country and abroad to come and share the Meghalaya experience. Initially
with limited resources, the Department in collaboration with the various stake holders
made an attempt to set up infrastructures in places of tourist's interest and to improve
the approach roads/paths, facilities for the tourists etc. in terms of wayside amenities,
accommodation, transport and other amenities for their conveniences. Meghalaya has
shown an upward trend coupled with recognition of tourism as one of the priority area
enhanced the prospect of tourism in this landlocked state. However, its unplanned
growth coupled with seasonality and lack of alternative source of livelihood for tourism
practitioners had badly affected sector's progress. As sustainability has never been an
issue for the State, as it can host more than seven lakhs tourists' per year.
Studies suggest that destination marketing framework is essential for creating
'geographical place advantage' with active involvement of locales and other
stakeholders' increases sector's contribution to Net State Domestic Product (NSDP).
Mutually beneficial collaboration and its implementation in a limited time frame with
regional partners along with Bangladesh is another issue also needs immediate
attention. Traditional concept of tourism marketing practiced by local administration (a
destination marketing organization) failed to bring desired result for this industrially
starved state. This paper aims to study the dimensions of collaborative destination
marketing practices of similar kind, role of local governance and spells out the priority
areas for action to create interest in Meghalaya tourism.
Keywords: Destination, Marketing, Collaboration, Regional Partners', Meghalaya.
*Lecturer,Institute of Hotel Management, Shillong
**Lecturer,Institute of Hotel Management, Shillong
COLLABORATIVE TOURIST DESTINATION MARKETING: A CASE STUDY OF MEGHALAYA
MOOC IT – AN ONLINE PLATFORM TO LEARN HOTEL
HOUSEKEEPING OPERATIONS – A CONCEPTUAL PAPER
LEADERSHIP PERSPECTIVE OF WOMEN AT THE HOSPITALITY INDUSTRY
*Ruth Sabina Francis
ABSTRACT
The Massive Open Online Course (MOOC) bug bit the Taylor's University School of
Hospitality, Tourism and Culinary Arts and in November 2016 the school launched the
one of its kind MOOC in Hotel Housekeeping Operations. MOOC in the field of Hotel
Housekeeping provides a wider platform to showcase the module that is really not very
well embraced by the students. The course was designed for anyone who wants to
pursue a career in the Housekeeping department in the hospitality industry.
Key Words: MOOC, Housekeeping, Hotel, Hospitality Industry
*Taylor's University, School of Hospitality, Tourism & Culinary Arts,Malaysia
*Aditi Bist
ABSTRACT
Women are now breaking the glass ceiling certainly isn't unique to the hospitality
industry and a significant progress can be observed. If we compare to the situation few
decades ago, it is now much easier for women to achieve managerial position and the
career opportunities are also more plentiful. The Management Training Program started
by the different Hotel has helped women to come up with flying colors. And also the
technological advancement have helped to a great extend. Many new properties are
opening up faster than managers, and it can be found that, increasingly women are
garbing some of the great jobs like a cake walk.
The study was conducted on twenty five women working in the hospitality industry, with
some of the great hotel brands and data was collected through questionnaires. The
paper derives its findings from observations & questionnaires & feedback forms
collected from women professionals of the hospitality industry and it was concluded
that it is becoming easier for women to get into senior management roles, as the
hospitality industry has become keenly aware of women's abilities to lead.
The hospitality sector is growing at a rapid pace, the industry now has to consider that
both male and female candidates are equal for the positions that were traditionally been
dominated by men.
KEY WORDS- Management Training Program, cake walk, career opportunity, new
properties
*Asst.Professor ,Graphic Era University, Dehradun
*Assoc. Professor & Head-Faculty of Tourism & Hospitality Management, Mandsaur
University, Mandsaur
**Research Scholar,PAHER University, Udaipur (Raj)
*Ashok Kumar
**Deborah Rose Shylla Passah
ABSTRACT
Tourist Destination marketing has never been a core issue of stakeholders in supply
centric tourism in the state of Meghalaya. The state of Meghalaya is blessed with
natural heritage, waterfalls, caves, sumptuous cuisines, salubrious climate, protected
areas, picturesque landscape, high and low hill ranges and a host of sightseeing spots
traversing the State. Since 1972, when Tourism Department was established, with an
overall objective of creation of an enabling environment to attract tourist from various
parts of the country and abroad to come and share the Meghalaya experience. Initially
with limited resources, the Department in collaboration with the various stake holders
made an attempt to set up infrastructures in places of tourist's interest and to improve
the approach roads/paths, facilities for the tourists etc. in terms of wayside amenities,
accommodation, transport and other amenities for their conveniences. Meghalaya has
shown an upward trend coupled with recognition of tourism as one of the priority area
enhanced the prospect of tourism in this landlocked state. However, its unplanned
growth coupled with seasonality and lack of alternative source of livelihood for tourism
practitioners had badly affected sector's progress. As sustainability has never been an
issue for the State, as it can host more than seven lakhs tourists' per year.
Studies suggest that destination marketing framework is essential for creating
'geographical place advantage' with active involvement of locales and other
stakeholders' increases sector's contribution to Net State Domestic Product (NSDP).
Mutually beneficial collaboration and its implementation in a limited time frame with
regional partners along with Bangladesh is another issue also needs immediate
attention. Traditional concept of tourism marketing practiced by local administration (a
destination marketing organization) failed to bring desired result for this industrially
starved state. This paper aims to study the dimensions of collaborative destination
marketing practices of similar kind, role of local governance and spells out the priority
areas for action to create interest in Meghalaya tourism.
Keywords: Destination, Marketing, Collaboration, Regional Partners', Meghalaya.
*Lecturer,Institute of Hotel Management, Shillong
**Lecturer,Institute of Hotel Management, Shillong
COLLABORATIVE TOURIST DESTINATION MARKETING: A CASE STUDY OF MEGHALAYA
MOOC IT – AN ONLINE PLATFORM TO LEARN HOTEL
HOUSEKEEPING OPERATIONS – A CONCEPTUAL PAPER
LEADERSHIP PERSPECTIVE OF WOMEN AT THE HOSPITALITY INDUSTRY
*Ruth Sabina Francis
ABSTRACT
The Massive Open Online Course (MOOC) bug bit the Taylor's University School of
Hospitality, Tourism and Culinary Arts and in November 2016 the school launched the
one of its kind MOOC in Hotel Housekeeping Operations. MOOC in the field of Hotel
Housekeeping provides a wider platform to showcase the module that is really not very
well embraced by the students. The course was designed for anyone who wants to
pursue a career in the Housekeeping department in the hospitality industry.
Key Words: MOOC, Housekeeping, Hotel, Hospitality Industry
*Taylor's University, School of Hospitality, Tourism & Culinary Arts,Malaysia
*Aditi Bist
ABSTRACT
Women are now breaking the glass ceiling certainly isn't unique to the hospitality
industry and a significant progress can be observed. If we compare to the situation few
decades ago, it is now much easier for women to achieve managerial position and the
career opportunities are also more plentiful. The Management Training Program started
by the different Hotel has helped women to come up with flying colors. And also the
technological advancement have helped to a great extend. Many new properties are
opening up faster than managers, and it can be found that, increasingly women are
garbing some of the great jobs like a cake walk.
The study was conducted on twenty five women working in the hospitality industry, with
some of the great hotel brands and data was collected through questionnaires. The
paper derives its findings from observations & questionnaires & feedback forms
collected from women professionals of the hospitality industry and it was concluded
that it is becoming easier for women to get into senior management roles, as the
hospitality industry has become keenly aware of women's abilities to lead.
The hospitality sector is growing at a rapid pace, the industry now has to consider that
both male and female candidates are equal for the positions that were traditionally been
dominated by men.
KEY WORDS- Management Training Program, cake walk, career opportunity, new
properties
*Asst.Professor ,Graphic Era University, Dehradun
AN EXPLORATORY STUDY ABOUT STUDENTS LEARNING CAPABILITIES IN TODAY'S
PEDAGOGIC TRENDS BASED ON GENDER DIFFERENCES
WOMEN EMPOWERMENT THROUGH TOURISM AND HOSPITALITY INDUSTRY IN
DEHRADUN
a b c*Kandappan Balasubramanian , Joaquim Dias Soeiro and AnshulGarg
ABSTRACT
In today's educational research, there has been considerable interest in issues related to
gender and the interactive classroom using the social learning sites (web 2.0), as there
are more needs to meet and enhance students' capabilities. Some evidence suggests
that male and female university students experience the interactive environment
differently. The authors conducted a study on technology adoption at a private
university in Selangor, Malaysia, with 249 students as respondent. One of its purposes
was to identify how gender matters in the process of technology adoption in university-
level teaching.This study used quantitative research approach to identify the Asian
student learning capabilities through Edmodo, a social learning site. The significant
differences were found between the way male and female students identified their
learning capabilities in this new pedagogical trends. Results suggest that females were
more likely to use student-centered pedagogical approaches in teaching than males.
Females had lower confidence and less experience in the use of computers in teaching.
They tended to learn how to use technology from others, whereas males were more
likely to learn from their own experience. This study can be considered as a starting point
towards gender differences and the interactive classroom to achieve the 21st century
skills among Asian countries research arena.
stKey words:Gender, 21 century skills, Social Learning Site, Edmodo, Student learning
capabilities
*School of Hospitality, Tourism and Culinary Arts,?Taylor's University, Selangor, Malaysia
*Ashish Spencer
ABSTRACT
Women empowerment is one of the major issue currently. Varied sectors are engaged in
the drive of women empowerment wether it be hospitality or any other field. Most of
the hotels and tourist organizations are trying to employ women and empower them
socially and financially. A study was conducted over 10 hotels in Dehradun to see the
percentage of working women staff in the hotels. As far as Uttarakhand is concerned,
tourism is one of the main sector contributing in income and employment to people. In
this context, the present study examines the contributions of tourism in women's
empowerment in Dehradun which is the capital of Uttarakhand state. The study is based
on survey and data analysis. A statistical test in the study shows there is difference in
participation of male and female work-force in tourism in the state. Out of the total
workforce in tourism, only 20 percent of the workforce is female, which is very less if we
aim to empower women in different spheres. There is a wide scope of empowerment in
the tourism industry if the resources and employment opportunities are properly
harnessed .Various steps should be taken by government and private sector as well to
create more lucrative offers and environment to attract more women towards tourism
industry .
Keywords: Women empowerment, Dehradun, women workforce,tourism industry
*Lecturer,Graphic Era University ,Dehradun
*YashveerRawat
**Ashish Dhyani
ABSTRACT
Uttarakhand state has observed a remarkable increase of tourists from 106.04cr. to
294.6cr and at the same time the total tourism in state increased by 168% (213 per cent
according to UTDB) over past 12 years, so is the growth of hotels and other
accommodation facilities. Under this fast development, the hospitality industry in
Uttarakhand has confronted several challenges in managing human resources (HR),
increasing number of female employees and their indifferent demand for work life
balance shift the focus of HR practices. Since the Lady in a family considered to be back
bone her job duties and family life demand need great deal of balance. With rapid
urbanization and soaring living cost, the dual-earner families are also growing in
Uttarakhand, and therefore work-family conflict (WFC) issues have also increased. A
critical cause of high employee turnover, poor morale, and ultimately low performance
and commitment has become a big concern among hotel employees impact on female
employees is more. Balancing work and role demands is becoming more critical for
hotels operations for female managers and workers. Round the clock nature of
operations in hotel industry makes it tougher.
Therefore, the main objective of the present paper is to extend previous studies on the
attitudinal consequences of female employees' work-family conflict by surveying hotel
operations with the data that was collected from a sample of 148 hotel employees from
WORK-FAMILY CONFLICTS AND JOB PERFORMANCE: A STUDY FOCUSING FEMALE
WORKFORCE OF HOSPITALITY INDUSTRY IN DEHRADUN DISTRICT
AN EXPLORATORY STUDY ABOUT STUDENTS LEARNING CAPABILITIES IN TODAY'S
PEDAGOGIC TRENDS BASED ON GENDER DIFFERENCES
WOMEN EMPOWERMENT THROUGH TOURISM AND HOSPITALITY INDUSTRY IN
DEHRADUN
a b c*Kandappan Balasubramanian , Joaquim Dias Soeiro and AnshulGarg
ABSTRACT
In today's educational research, there has been considerable interest in issues related to
gender and the interactive classroom using the social learning sites (web 2.0), as there
are more needs to meet and enhance students' capabilities. Some evidence suggests
that male and female university students experience the interactive environment
differently. The authors conducted a study on technology adoption at a private
university in Selangor, Malaysia, with 249 students as respondent. One of its purposes
was to identify how gender matters in the process of technology adoption in university-
level teaching.This study used quantitative research approach to identify the Asian
student learning capabilities through Edmodo, a social learning site. The significant
differences were found between the way male and female students identified their
learning capabilities in this new pedagogical trends. Results suggest that females were
more likely to use student-centered pedagogical approaches in teaching than males.
Females had lower confidence and less experience in the use of computers in teaching.
They tended to learn how to use technology from others, whereas males were more
likely to learn from their own experience. This study can be considered as a starting point
towards gender differences and the interactive classroom to achieve the 21st century
skills among Asian countries research arena.
stKey words:Gender, 21 century skills, Social Learning Site, Edmodo, Student learning
capabilities
*School of Hospitality, Tourism and Culinary Arts,?Taylor's University, Selangor, Malaysia
*Ashish Spencer
ABSTRACT
Women empowerment is one of the major issue currently. Varied sectors are engaged in
the drive of women empowerment wether it be hospitality or any other field. Most of
the hotels and tourist organizations are trying to employ women and empower them
socially and financially. A study was conducted over 10 hotels in Dehradun to see the
percentage of working women staff in the hotels. As far as Uttarakhand is concerned,
tourism is one of the main sector contributing in income and employment to people. In
this context, the present study examines the contributions of tourism in women's
empowerment in Dehradun which is the capital of Uttarakhand state. The study is based
on survey and data analysis. A statistical test in the study shows there is difference in
participation of male and female work-force in tourism in the state. Out of the total
workforce in tourism, only 20 percent of the workforce is female, which is very less if we
aim to empower women in different spheres. There is a wide scope of empowerment in
the tourism industry if the resources and employment opportunities are properly
harnessed .Various steps should be taken by government and private sector as well to
create more lucrative offers and environment to attract more women towards tourism
industry .
Keywords: Women empowerment, Dehradun, women workforce,tourism industry
*Lecturer,Graphic Era University ,Dehradun
*YashveerRawat
**Ashish Dhyani
ABSTRACT
Uttarakhand state has observed a remarkable increase of tourists from 106.04cr. to
294.6cr and at the same time the total tourism in state increased by 168% (213 per cent
according to UTDB) over past 12 years, so is the growth of hotels and other
accommodation facilities. Under this fast development, the hospitality industry in
Uttarakhand has confronted several challenges in managing human resources (HR),
increasing number of female employees and their indifferent demand for work life
balance shift the focus of HR practices. Since the Lady in a family considered to be back
bone her job duties and family life demand need great deal of balance. With rapid
urbanization and soaring living cost, the dual-earner families are also growing in
Uttarakhand, and therefore work-family conflict (WFC) issues have also increased. A
critical cause of high employee turnover, poor morale, and ultimately low performance
and commitment has become a big concern among hotel employees impact on female
employees is more. Balancing work and role demands is becoming more critical for
hotels operations for female managers and workers. Round the clock nature of
operations in hotel industry makes it tougher.
Therefore, the main objective of the present paper is to extend previous studies on the
attitudinal consequences of female employees' work-family conflict by surveying hotel
operations with the data that was collected from a sample of 148 hotel employees from
WORK-FAMILY CONFLICTS AND JOB PERFORMANCE: A STUDY FOCUSING FEMALE
WORKFORCE OF HOSPITALITY INDUSTRY IN DEHRADUN DISTRICT
different locations of Dehradun district, using questionnaire over a period of eight
weeks. The sample includes female employees from various levels of management.
The findings depict the basic issues that the employees encounter and the impact of
work-culture on their personal lives. The results also may become interesting for
National/ international hospitality practitioners and researchers to understand hotel
employees' work and family concerns.
Key words: work-family conflict, turnover, role demands, levels of management.
*Assistant Professor, Department of Management,Landmark Foundation Institute,
Dehradun, Uttarakhand
**Assistant Professor, Faculty of Hotel & Tourism Management,Himgiri Zee University,
Dehradun, Uttarakhand
*Amar Prakash Dabral
**Akash Rawat
ABSTRACT
This paper analyses the current trend of Reverse shift towards inbound domestic Quick
Service Restaurants after a decade of Monopoly by International QSR brands in
Dehradun and neighboring areas.
The QSR format took off in Dehradun about 18 years ago with the arrival of McDonald's
in the year 2001. Many global brands followed suit since then, either through company-
owned stores or the franchisee model or a mix of both.However, a foreign brand has an
easy first quarter of operations because of the hype around them being 'international' –
so high volumes, along with high marketing spend make it a virtuous circle rather than
the local QSR who has to deploy various marketing strategies to pull in the volumes in
the same quarter.
This research uses the data collected from consumers visiting selected 25 domestic
&international QSR ( Quick Service Restaurants) in Dehradun district from April to Oct
2016 .The aim of our research being the analyses of the trend shift towards the
domestic/local restaurants which once were struggling for survival in the same
geographical & demographic market. A quantitative approach was used through semi-
structured interviews and sampling processes through questionnaires was carried out
.Findings from the research states that there have been a rise in business of Indian QSR
INTERNATIONAL QSR VS DOMESTIC/LOCAL QSR: A COMPREHENSIVE STUDY ON
REVERSE DRIFT TOWARDS DOMESTIC BRANDS FROM THE MAJOR INTERNATIONAL
PLAYERS IN QSR ( QUICK SERVICE RESTAURANT) IN DEHRADUN DISTRICT
due to many factors like Environment – the access to capital to innovative and
enterprising companies has become easier than it was a few years ago; Demand –
changing demographics, increase in income, urbanization, growth in organized retail
and demand for hygienic food and lastly Supply – the State government has improved
infrastructure and private investment in cold chain networks across the country has
made access to quality raw material a reality.
Keywords:Hotels, Restaurants, QSR, Trend Shift, Demographics.
*Assistant Professor, Graphic Era University
**Assistant Professor, Graphic Era University
*Ashish Dhyani
**Yashveer Rawat
ABSTRACT
The paper has made an attempt to explain the mindset of the employer's and managers
in hotel (accommodation) industry. The paper traces as the prime objective, the
expectations of hospitality industry employers on competences of female employees.
The results would be used to focus on ensuring that the aspirants are aware of the
employability and management competencies they need in order to conduct
themselves in the business world of hospitality with confidence and competently.
Data was collected from selected hotels of Mussoorie, which is one of the favourite
tourist destinations of the Uttarakhand state, using questionnaire over a six weeks
period through 120 respondents. The sample was made up of employers, managers,
Head of Departments (HODs) and female employees. Results indicated a big differential
on employers and female employees' expectations on communication skills, specific
technical skills, computer, good work habits, customer service and self-discipline. The
employees' expectations were higher (especially in terms of payroll and other employee
benefits) than that of the employer's apart from conflict resolution and multi-skilling
where the employers' expectations were higher.
The findings suggested the standards operating procedures (as laid by the
management) should be communicated regularly to all employers, employees and
training providers. The employer and training provider to remain linked and both should
emphasize the use of contemporary tools (both operational and training tools) to enable
their employees to be more competitive, productive and hence result oriented.
Key words: Hospitality industry, employers' expectations, employees' competence,
conflict resolution, multi-skilling, standard operating procedures.
EMPLOYER'S EXPECTATIONS VS. EMPLOYEES' COMPETENCIES: A COMPARATIVE STUDY
ON FEMALE EMPLOYEES IN SELECTED HOTELS OF MUSSOORIE
different locations of Dehradun district, using questionnaire over a period of eight
weeks. The sample includes female employees from various levels of management.
The findings depict the basic issues that the employees encounter and the impact of
work-culture on their personal lives. The results also may become interesting for
National/ international hospitality practitioners and researchers to understand hotel
employees' work and family concerns.
Key words: work-family conflict, turnover, role demands, levels of management.
*Assistant Professor, Department of Management,Landmark Foundation Institute,
Dehradun, Uttarakhand
**Assistant Professor, Faculty of Hotel & Tourism Management,Himgiri Zee University,
Dehradun, Uttarakhand
*Amar Prakash Dabral
**Akash Rawat
ABSTRACT
This paper analyses the current trend of Reverse shift towards inbound domestic Quick
Service Restaurants after a decade of Monopoly by International QSR brands in
Dehradun and neighboring areas.
The QSR format took off in Dehradun about 18 years ago with the arrival of McDonald's
in the year 2001. Many global brands followed suit since then, either through company-
owned stores or the franchisee model or a mix of both.However, a foreign brand has an
easy first quarter of operations because of the hype around them being 'international' –
so high volumes, along with high marketing spend make it a virtuous circle rather than
the local QSR who has to deploy various marketing strategies to pull in the volumes in
the same quarter.
This research uses the data collected from consumers visiting selected 25 domestic
&international QSR ( Quick Service Restaurants) in Dehradun district from April to Oct
2016 .The aim of our research being the analyses of the trend shift towards the
domestic/local restaurants which once were struggling for survival in the same
geographical & demographic market. A quantitative approach was used through semi-
structured interviews and sampling processes through questionnaires was carried out
.Findings from the research states that there have been a rise in business of Indian QSR
INTERNATIONAL QSR VS DOMESTIC/LOCAL QSR: A COMPREHENSIVE STUDY ON
REVERSE DRIFT TOWARDS DOMESTIC BRANDS FROM THE MAJOR INTERNATIONAL
PLAYERS IN QSR ( QUICK SERVICE RESTAURANT) IN DEHRADUN DISTRICT
due to many factors like Environment – the access to capital to innovative and
enterprising companies has become easier than it was a few years ago; Demand –
changing demographics, increase in income, urbanization, growth in organized retail
and demand for hygienic food and lastly Supply – the State government has improved
infrastructure and private investment in cold chain networks across the country has
made access to quality raw material a reality.
Keywords:Hotels, Restaurants, QSR, Trend Shift, Demographics.
*Assistant Professor, Graphic Era University
**Assistant Professor, Graphic Era University
*Ashish Dhyani
**Yashveer Rawat
ABSTRACT
The paper has made an attempt to explain the mindset of the employer's and managers
in hotel (accommodation) industry. The paper traces as the prime objective, the
expectations of hospitality industry employers on competences of female employees.
The results would be used to focus on ensuring that the aspirants are aware of the
employability and management competencies they need in order to conduct
themselves in the business world of hospitality with confidence and competently.
Data was collected from selected hotels of Mussoorie, which is one of the favourite
tourist destinations of the Uttarakhand state, using questionnaire over a six weeks
period through 120 respondents. The sample was made up of employers, managers,
Head of Departments (HODs) and female employees. Results indicated a big differential
on employers and female employees' expectations on communication skills, specific
technical skills, computer, good work habits, customer service and self-discipline. The
employees' expectations were higher (especially in terms of payroll and other employee
benefits) than that of the employer's apart from conflict resolution and multi-skilling
where the employers' expectations were higher.
The findings suggested the standards operating procedures (as laid by the
management) should be communicated regularly to all employers, employees and
training providers. The employer and training provider to remain linked and both should
emphasize the use of contemporary tools (both operational and training tools) to enable
their employees to be more competitive, productive and hence result oriented.
Key words: Hospitality industry, employers' expectations, employees' competence,
conflict resolution, multi-skilling, standard operating procedures.
EMPLOYER'S EXPECTATIONS VS. EMPLOYEES' COMPETENCIES: A COMPARATIVE STUDY
ON FEMALE EMPLOYEES IN SELECTED HOTELS OF MUSSOORIE
* Assistant Professor, Faculty of Hotel & Tourism Management,Himgiri Zee University,
Dehradun, Uttarakhand
**Assistant Professor, Department of Management,Landmark Foundation Institute,
Dehradun, Uttarakhand
1*Rajiv Mishra
2**Namrata Mishra
ABSTRACT
Hospitality industry isthe fastest growing service sector which has a huge variety of work
and runs 24/7. Women represent a major portion of the workforce in this industry. Due
to heavy work load along with multiple roles and long working hours; women finds it
difficult to balance their work and personal life. As a result they are unable to get
engaged with their work which brings out a negative impact on their job performance.
Various factors are associated with an employee engagement which enhances the
productivity and performance of an employee; wherein work-life balance acts as an
important antecedent. Work-life balance is a feeling of satisfaction and mental peace
among the employees for being able to fulfill the demands of both work and personal
life.
This paper would therefore determine the importance of work-life balance among
women employee in hospitality industry. This paper would also analyzethe mediating
role of employee engagement between work-life balance and job performances. This
conceptual paper is based on relevant literature and latest studies on work-life balance
and engagement among women employees in Indian hospitality industry.
Keywords: Employee engagement, work-life balance, job performance, women
workforce, hospitality industry, India
*Assoc. Professor (Hospitality & Tourism), Welcomgroup Graduate School of Hotel
Administration, Manipal University, Manipal, Karnataka
**Research Scholar, School of Management, Manipal University, Manipal, Karnataka
THE MEDIATING EFFECT OF EMPLOYEE ENGAGEMENT ON WORK-LIFE BALANCE AND
JOB PERFORMANCE AMONG WOMEN WORKFORCE IN INDIAN HOSPITALITY
INDUSTRY
ASSESSING FEASIBILITY OF HOSPITALITY-STUDIES AS A PROFITABLE VOCATION– A VOCATIONAL-
PROFILING ANALYSIS OF FEMALE STUDENTS FROM THE UTTARAKHAND HILL AREAS
*Chandramauli Dhaundiyal
ABSTRACT
This paper analyzes the motivations behind the Acceptance or Non-acceptance of
Hospitality studies as a career path by young females (in a specific geography) while
trying to contextualize the socio-economic and cultural pressures that come to bear on
them.
This research uses the Data from young female students of Uttarakhand (specifically
from the hill areas of Garhwal and Kumaon). The aim is an exploratory Study on
thebarriers that prevent young female students from choosing Hospitality and Hotel
Industry as a career. A Qualitative approach will be used alongside Semi-Structured
Interviews and Sampling processes through Questionnaires to construct the Case Study
Primary data.
The initial Interview and Survey Results revealhow the PatrilocalCulture of Uttarakhand
influences the decision-making of young females, especially in cases of choosing
careers.Furthermore, during the process, manyother barriers/restrictions imagined by
female students were revealed e.g. 'long hours' culture, basic awareness and
geographical-mobility--these revealed ideas tend to significantly influence female
students'approach towards their futuristic work-life balance ideas and personal life
choices.
Interviews were carried out in eight districts of Uttarakhand across one hundred and ten
schools implying a reasonable degree of validity for this on-ground Research.The
findings could be applied to other similar Geography-led and Patrilocal-Culture States
like Himanchal Pradesh & Rajasthan.
Originality/Value: The Hospitality and Hotel industry in India is full of talent sourced
from Uttarakhand. This paper seeks to understand the lack of Female participation in the
above. The findings from this study offer implications for Management & Educational
practices that can be used for engaging Gender Parity Ethos.
Keywords: Hotels, Patrilocal-Society, Work-Life balance, Career barriers
*Assistant Professor in the Department of Hospitality and Management, Graphic Era
University.
* Assistant Professor, Faculty of Hotel & Tourism Management,Himgiri Zee University,
Dehradun, Uttarakhand
**Assistant Professor, Department of Management,Landmark Foundation Institute,
Dehradun, Uttarakhand
1*Rajiv Mishra
2**Namrata Mishra
ABSTRACT
Hospitality industry isthe fastest growing service sector which has a huge variety of work
and runs 24/7. Women represent a major portion of the workforce in this industry. Due
to heavy work load along with multiple roles and long working hours; women finds it
difficult to balance their work and personal life. As a result they are unable to get
engaged with their work which brings out a negative impact on their job performance.
Various factors are associated with an employee engagement which enhances the
productivity and performance of an employee; wherein work-life balance acts as an
important antecedent. Work-life balance is a feeling of satisfaction and mental peace
among the employees for being able to fulfill the demands of both work and personal
life.
This paper would therefore determine the importance of work-life balance among
women employee in hospitality industry. This paper would also analyzethe mediating
role of employee engagement between work-life balance and job performances. This
conceptual paper is based on relevant literature and latest studies on work-life balance
and engagement among women employees in Indian hospitality industry.
Keywords: Employee engagement, work-life balance, job performance, women
workforce, hospitality industry, India
*Assoc. Professor (Hospitality & Tourism), Welcomgroup Graduate School of Hotel
Administration, Manipal University, Manipal, Karnataka
**Research Scholar, School of Management, Manipal University, Manipal, Karnataka
THE MEDIATING EFFECT OF EMPLOYEE ENGAGEMENT ON WORK-LIFE BALANCE AND
JOB PERFORMANCE AMONG WOMEN WORKFORCE IN INDIAN HOSPITALITY
INDUSTRY
ASSESSING FEASIBILITY OF HOSPITALITY-STUDIES AS A PROFITABLE VOCATION– A VOCATIONAL-
PROFILING ANALYSIS OF FEMALE STUDENTS FROM THE UTTARAKHAND HILL AREAS
*Chandramauli Dhaundiyal
ABSTRACT
This paper analyzes the motivations behind the Acceptance or Non-acceptance of
Hospitality studies as a career path by young females (in a specific geography) while
trying to contextualize the socio-economic and cultural pressures that come to bear on
them.
This research uses the Data from young female students of Uttarakhand (specifically
from the hill areas of Garhwal and Kumaon). The aim is an exploratory Study on
thebarriers that prevent young female students from choosing Hospitality and Hotel
Industry as a career. A Qualitative approach will be used alongside Semi-Structured
Interviews and Sampling processes through Questionnaires to construct the Case Study
Primary data.
The initial Interview and Survey Results revealhow the PatrilocalCulture of Uttarakhand
influences the decision-making of young females, especially in cases of choosing
careers.Furthermore, during the process, manyother barriers/restrictions imagined by
female students were revealed e.g. 'long hours' culture, basic awareness and
geographical-mobility--these revealed ideas tend to significantly influence female
students'approach towards their futuristic work-life balance ideas and personal life
choices.
Interviews were carried out in eight districts of Uttarakhand across one hundred and ten
schools implying a reasonable degree of validity for this on-ground Research.The
findings could be applied to other similar Geography-led and Patrilocal-Culture States
like Himanchal Pradesh & Rajasthan.
Originality/Value: The Hospitality and Hotel industry in India is full of talent sourced
from Uttarakhand. This paper seeks to understand the lack of Female participation in the
above. The findings from this study offer implications for Management & Educational
practices that can be used for engaging Gender Parity Ethos.
Keywords: Hotels, Patrilocal-Society, Work-Life balance, Career barriers
*Assistant Professor in the Department of Hospitality and Management, Graphic Era
University.
ISSUES AND CHALLENGES AMONG THE FEMALE EMPLOYEES OF INDIAN HOTEL
INDUSTRY. A CASE STUDY OF NCR-HOTELS
TOURISM DEVELOPMENT AND WOMEN: A STUDY OF ITS EFFECTS ON ECONOMIC
SITUATION AND STATUS OF WOMEN IN DEHRADUN.
*Anil lakhera
**Himali Lakhera
ABSTRACT
Females in any society play an important role in society building and growth
acceleration. In India women are in a continuous process of acquiring the male
dominated careers .Indian hotel industry which was earlier considered as the only male
oriented industry is also showing more and more entry of females. In fact it would be
correct to say that the industry today holds more potential for women than ever before.
But compared to their share women still hold very less positions on
managerial/executive levels in the industry as compared to males. Finding an Indian
female General Manager in 5* hotels is still a difficult task. This indicates some very
serious unfolded causes which need to be studied and cured. The study on “issues &
challenges among the female employees of Indian hotel industry” is an attempt to find
out the reasons and problems which restricts the growth and development of females in
this wide industry. Also the study would indicate the reasons for high level of female
employee turnover from hotel jobs. The study shall be based on Primary and Secondary
data .Collection of data will be done from 5*hotels of NCR .The major objectives of the
study would include-
· To identify the female status in hotels in terms of their participation in
departmental hierarchy.
· To identify the working conditions of females in hotel industry.
· To understand the job satisfaction factors for females of hotel industry in
India.
· To analyze the major causes for job switching by females of Indian hotel
industry.
· To identify the major barriers in the career growth of females in hotels.
Key terms; Career, hotel industry, Growth, Development, turnover.
*Senior Lecturer,Institute of Hotel Management and Catering Technology, Kurukshetra
**Teaching AssociateInstitute of Hotel Management and Catering Technology,
Kurukshetra.
*Ashish Spencer
ABSTRACT
The tourism industry is growing rapidly globally every year. The development can be
justified by measuring the economic development of local area and community through
employment opportunities generated by tourism outlets. The formal sector of tourism is
still in question to contribute to the development of women specifically. This research
focuses on the development of the largest formal tourism sector (hotels and resorts) and
its affect on economic situationand status of women. In a research conducted locally it
was found that local women were involved more in meager jobs associated with tourism
rather than being a part of formal setup of tourism industry.In this study the data was
collected as structured questionnaires to female employees from 35 hotels in Dehradun
and result was framed as bar graphs and pie charts. This study shows that most of the
local female inhabitants were absorbed in smaller businesses like running dhabas,local
laundering and helpers rather than being employed in core hotels and resorts because
of traditional cultural and social barriers. Thus women development still needs to be
questioned with massive development of formal sector of tourism.
Key words: Tourism development, formal sector of tourism, cultural and social barriers
*Lecturer ,Graphic Era university, Dehradun
*Anil Kumar Tamta
**Dr. Spersh Bhatt
ABSTRACT
Nainital, situated in the state of Uttarakhand, is a beautiful hill station and a well known
tourist destination in the Kumaun region of Uttarakhand, India. It is well known for the
lake in the shape of an eye, surrounded by lush green mountains. The place overflows
with natural and scenic beauty which when mixed with the awesome cool climate make
Nainital one of the most sought after tourist destinations. Although there is a year
around inflow of tourists, Nainital, receives maximum tourists in the months of mid May
to mid July which are considered to be the Peak Season of tourism in Nainital. Peak
season opens door to many opportunities for short term employment and income
generation in the organized as well as unorganized sectors of the area.
Being a famous hill station and a tourist lookout, and, because of the fact that area
witnesses variation in tourist inflow, Nainital, was selected for the study to assess and
analyse the effects and impact of seasonality in tourism on the local people of Nainital.
Seasonal variation leads to the problem of sustainability and sustainable development.
The study also gives the views of the local people regarding the sustainable
development and will suggest outcomes for reducing seasonality factors for sustainable
development of the selected area.
ANALYSIS & EVALUATION OF SEASONALITY FACTORS AND SUSTAINABLE DEVELOPMENT
(A Study of the hill station of Nainital)
ISSUES AND CHALLENGES AMONG THE FEMALE EMPLOYEES OF INDIAN HOTEL
INDUSTRY. A CASE STUDY OF NCR-HOTELS
TOURISM DEVELOPMENT AND WOMEN: A STUDY OF ITS EFFECTS ON ECONOMIC
SITUATION AND STATUS OF WOMEN IN DEHRADUN.
*Anil lakhera
**Himali Lakhera
ABSTRACT
Females in any society play an important role in society building and growth
acceleration. In India women are in a continuous process of acquiring the male
dominated careers .Indian hotel industry which was earlier considered as the only male
oriented industry is also showing more and more entry of females. In fact it would be
correct to say that the industry today holds more potential for women than ever before.
But compared to their share women still hold very less positions on
managerial/executive levels in the industry as compared to males. Finding an Indian
female General Manager in 5* hotels is still a difficult task. This indicates some very
serious unfolded causes which need to be studied and cured. The study on “issues &
challenges among the female employees of Indian hotel industry” is an attempt to find
out the reasons and problems which restricts the growth and development of females in
this wide industry. Also the study would indicate the reasons for high level of female
employee turnover from hotel jobs. The study shall be based on Primary and Secondary
data .Collection of data will be done from 5*hotels of NCR .The major objectives of the
study would include-
· To identify the female status in hotels in terms of their participation in
departmental hierarchy.
· To identify the working conditions of females in hotel industry.
· To understand the job satisfaction factors for females of hotel industry in
India.
· To analyze the major causes for job switching by females of Indian hotel
industry.
· To identify the major barriers in the career growth of females in hotels.
Key terms; Career, hotel industry, Growth, Development, turnover.
*Senior Lecturer,Institute of Hotel Management and Catering Technology, Kurukshetra
**Teaching AssociateInstitute of Hotel Management and Catering Technology,
Kurukshetra.
*Ashish Spencer
ABSTRACT
The tourism industry is growing rapidly globally every year. The development can be
justified by measuring the economic development of local area and community through
employment opportunities generated by tourism outlets. The formal sector of tourism is
still in question to contribute to the development of women specifically. This research
focuses on the development of the largest formal tourism sector (hotels and resorts) and
its affect on economic situationand status of women. In a research conducted locally it
was found that local women were involved more in meager jobs associated with tourism
rather than being a part of formal setup of tourism industry.In this study the data was
collected as structured questionnaires to female employees from 35 hotels in Dehradun
and result was framed as bar graphs and pie charts. This study shows that most of the
local female inhabitants were absorbed in smaller businesses like running dhabas,local
laundering and helpers rather than being employed in core hotels and resorts because
of traditional cultural and social barriers. Thus women development still needs to be
questioned with massive development of formal sector of tourism.
Key words: Tourism development, formal sector of tourism, cultural and social barriers
*Lecturer ,Graphic Era university, Dehradun
*Anil Kumar Tamta
**Dr. Spersh Bhatt
ABSTRACT
Nainital, situated in the state of Uttarakhand, is a beautiful hill station and a well known
tourist destination in the Kumaun region of Uttarakhand, India. It is well known for the
lake in the shape of an eye, surrounded by lush green mountains. The place overflows
with natural and scenic beauty which when mixed with the awesome cool climate make
Nainital one of the most sought after tourist destinations. Although there is a year
around inflow of tourists, Nainital, receives maximum tourists in the months of mid May
to mid July which are considered to be the Peak Season of tourism in Nainital. Peak
season opens door to many opportunities for short term employment and income
generation in the organized as well as unorganized sectors of the area.
Being a famous hill station and a tourist lookout, and, because of the fact that area
witnesses variation in tourist inflow, Nainital, was selected for the study to assess and
analyse the effects and impact of seasonality in tourism on the local people of Nainital.
Seasonal variation leads to the problem of sustainability and sustainable development.
The study also gives the views of the local people regarding the sustainable
development and will suggest outcomes for reducing seasonality factors for sustainable
development of the selected area.
ANALYSIS & EVALUATION OF SEASONALITY FACTORS AND SUSTAINABLE DEVELOPMENT
(A Study of the hill station of Nainital)
The data for the study will be collected through a questionnaire designed specifically to
get an idea about both the positive and negative impacts of tourism and also the views
of the local people of Nainital regarding the sustainability of the area. The current study
may be useful to tackle future problems associated with the peak season of tourism in
Nainital town. The study could be useful to the district administration and the state
tourism board for policy and decision making related to tourism management and
sustainable development of the area.
Key words: - Sustainable development, Seasonality, Peak Season, Organized sector,
Unorganized sector.
*Senior Research Fellow, Department of Tourism, 'The Hermitage', D.S.B. Campus
, Kumaun University Nainital.
**Assistant Professor, Department of Statistics, D.S.B. Campus, Kumaun University Nainital
*Himanshu Sharma
**Mousumi Dasgupta,
ABSTRACT
Safety and security have always been indispensable condition for travel and tourism.
Many tourists who stay in a hotel at any destination might be vulnerable to robbery,
assault and fire within the premises. Therefore providing quality tourism experiences
which incorporate principles of safety and security are becoming an overriding objective
of tourism destinations. Despite some of the optimistic talk of global economic recovery,
the highest likelihood is that the tourism industry still has several challenging months or
even years ahead of it. Often when the economy is down we tend to cut back where we
ought not to be cutting back. The travel and tourism industry could not avoid the
negative impacts and consequences of these events. Moreover some of these events
manifested the vulnerability of tourism both on global and regional levels.A major
marketing mistake is, believing that cameras and other forms of technology can take the
place of human beings. Both safety and security software and hardware are provided at
the property level.That is not to say that there is no place for technology, much to the
contrary, new technological devices can be tremendous aids to security professionals.
Machines, however, do not provide a sense of empathetic hospitality that is essential for
a successful tourism industry. The best course of action is to blend human security with
technology.The human element is often cited as the most important factor in security.
At the industry level, the hotel association should take an active role in facilitating and
coordinating the security and safety activities. At the national level, the police force
TOURISM SECURITY AND SAFETY
should provide law enforcement against crime and protect the tourists. It must
recognize that when the environment is safe, the visitor is also safe and that if the travel
and tourism industry emphasizes security it will have a good chance of surviving.
*Assistant Professor,Galgotias University
**Assistant Professor, Galgotias University
*Mousumi Dasgupta
**Himanshu Sharma
ABSTRACT
Why are women underrepresented in the highest corporate hierarchies? Evidence shows
that men and women possess the same skills and abilities, as goes for educational
attainment. There are some gaps linked to it which still need to be filled in order to give
equal opportunities to females as well. Although, from the last few decades it is been
said and noticed that the number of females are rising to the top which is a symbol of
progressive social change. It is also been noticed that there is still gender inequality in
top management positions which leads to under presentation of females in top
management position.
The approach for the empirical study is quantitative. It is been said that female qualities
do not contribute to the required management attributes. Results suggest that male
managers have more preferences towards pursuing a career than female managers; they
are significantly more willing to consider promotions and aim to achieve a higher
organizational level. Female managers on the other hand show more preferences
towards family. Women take a significantly larger share of household and childcare
duties and are more likely to face a temporary career slowdown after having had
children. Studies have shown that males tend to be more task oriented and females more
relationship oriented. But in actual managerial positions experiences women managers
show no differences in leadership abilities from experienced male managers. These
women, infact are more likely to be more competent from their male counterparts. In
order to have an executive role, a person must be more aggressive, competitive, more
task oriented etc. but females always have the opposite qualities.
Keywords: statistical discrimination, promotions, female leadership, career
aspirations, family and work balance
*Assistant Professor,Galgotias University
**Assistant Professor, Galgotias University
UNDER REPRESENTATION OF FEMALE IN GENDER LEADERSHIP: A STUDY
The data for the study will be collected through a questionnaire designed specifically to
get an idea about both the positive and negative impacts of tourism and also the views
of the local people of Nainital regarding the sustainability of the area. The current study
may be useful to tackle future problems associated with the peak season of tourism in
Nainital town. The study could be useful to the district administration and the state
tourism board for policy and decision making related to tourism management and
sustainable development of the area.
Key words: - Sustainable development, Seasonality, Peak Season, Organized sector,
Unorganized sector.
*Senior Research Fellow, Department of Tourism, 'The Hermitage', D.S.B. Campus
, Kumaun University Nainital.
**Assistant Professor, Department of Statistics, D.S.B. Campus, Kumaun University Nainital
*Himanshu Sharma
**Mousumi Dasgupta,
ABSTRACT
Safety and security have always been indispensable condition for travel and tourism.
Many tourists who stay in a hotel at any destination might be vulnerable to robbery,
assault and fire within the premises. Therefore providing quality tourism experiences
which incorporate principles of safety and security are becoming an overriding objective
of tourism destinations. Despite some of the optimistic talk of global economic recovery,
the highest likelihood is that the tourism industry still has several challenging months or
even years ahead of it. Often when the economy is down we tend to cut back where we
ought not to be cutting back. The travel and tourism industry could not avoid the
negative impacts and consequences of these events. Moreover some of these events
manifested the vulnerability of tourism both on global and regional levels.A major
marketing mistake is, believing that cameras and other forms of technology can take the
place of human beings. Both safety and security software and hardware are provided at
the property level.That is not to say that there is no place for technology, much to the
contrary, new technological devices can be tremendous aids to security professionals.
Machines, however, do not provide a sense of empathetic hospitality that is essential for
a successful tourism industry. The best course of action is to blend human security with
technology.The human element is often cited as the most important factor in security.
At the industry level, the hotel association should take an active role in facilitating and
coordinating the security and safety activities. At the national level, the police force
TOURISM SECURITY AND SAFETY
should provide law enforcement against crime and protect the tourists. It must
recognize that when the environment is safe, the visitor is also safe and that if the travel
and tourism industry emphasizes security it will have a good chance of surviving.
*Assistant Professor,Galgotias University
**Assistant Professor, Galgotias University
*Mousumi Dasgupta
**Himanshu Sharma
ABSTRACT
Why are women underrepresented in the highest corporate hierarchies? Evidence shows
that men and women possess the same skills and abilities, as goes for educational
attainment. There are some gaps linked to it which still need to be filled in order to give
equal opportunities to females as well. Although, from the last few decades it is been
said and noticed that the number of females are rising to the top which is a symbol of
progressive social change. It is also been noticed that there is still gender inequality in
top management positions which leads to under presentation of females in top
management position.
The approach for the empirical study is quantitative. It is been said that female qualities
do not contribute to the required management attributes. Results suggest that male
managers have more preferences towards pursuing a career than female managers; they
are significantly more willing to consider promotions and aim to achieve a higher
organizational level. Female managers on the other hand show more preferences
towards family. Women take a significantly larger share of household and childcare
duties and are more likely to face a temporary career slowdown after having had
children. Studies have shown that males tend to be more task oriented and females more
relationship oriented. But in actual managerial positions experiences women managers
show no differences in leadership abilities from experienced male managers. These
women, infact are more likely to be more competent from their male counterparts. In
order to have an executive role, a person must be more aggressive, competitive, more
task oriented etc. but females always have the opposite qualities.
Keywords: statistical discrimination, promotions, female leadership, career
aspirations, family and work balance
*Assistant Professor,Galgotias University
**Assistant Professor, Galgotias University
UNDER REPRESENTATION OF FEMALE IN GENDER LEADERSHIP: A STUDY
A STUDY ON- STUDENTS' IMPRESSION: SELECTION OF HOTEL MANAGEMENT AS A CAREER.
*Ms. Prerna Nandwani,
**Mr. Rakesh Kataria,
***Mrs. Bashir Vandana Rawat.
ABSTRACT
Background: Higher education is indeed an factor in innovation and
human capital development. With the massive expansion of the higher education sector
in terms of availability of diverse courses, management and geographical coverage
selection of higher education has become the most challenging part in everyone's life.
Also, with the developing trends in the economic scenario newer courses such as
hospitality education has entered the market as an alternative to the traditional ones.
Therefore this paper broadcasts an investigation into various reasons why students
chose to enrol in a hospitality degree course.
Objective: The aim is to study the students' impression about selecting Hotel
Management as a career option in comparison to other courses. The study also aims to
identify different parameters considered by students for selecting a particular hotel
management college for admission & study is limited to the city, Jaipur.
Methods: Systematic random sample technique was used to collect data from the
intermediate students planning to take admission in different hotel management
colleges along with the first year students of the various hospitality management
institutes. The data was collected through semi-structured questionnaire and personal
in depth interviews.
Result: The results of this study suggest that students seeking admission in hospitality
colleges are unaware about the industry and the course curriculum. They consider hotel
management more as a management programme; upon completion of which they will
be directly absorbed at managerial level, however most students are hired at operational
level. This had further lead to frustration and dissatisfaction about the course and
thereby forcing them to seek alternative career options. The study also reveals that the
students sees institutes as a cluster of different attributes that includes infrastructure,
teaching staff, facilities, services.etc Also, it was found that the choice for the selection of
the institute for admission was majorly based on the reputation of college.
Key words: Hospitality Industry, Students' perception, Hospitality education.
*Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur
**Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur
***Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur
indispensable
WOMEN IN TOURISM – CHALLENGES AND SOLUTIONS
TRAINING AND DEVELOPMENT AND JOB SATISFACTION IN EDUCATION SECTOR
*P.Sravan Kumar
**Rajshree Bhargava
ABSTRACT
2001 was declared as 'International Women's empowerment year' by the UN, and India
declared it as 'women's empowerment year'. In 2007, the UNWTO's theme for the World
Tourism Day was 'Tourism Opens Doors for Women”. UNWTO Berlin 2008 conference
implemented an action plan for the empowerment of women through tourism sector.
Preliminary findings of UNWTO Report 2010 on Women in Tourism mentioned that
tourism contributes 5% of GDP, 6% of world's exports, and 7% of jobs worldwide.
Women comprise between 60 to 70% of tourism work force. However, women hold less
than 40% of all managerial positions, less than 20% of general management roles and
between 5-8% of board positions, (South Africa Ministry of Tourism report 6 May 2016).
In the light of above, the aim of this paper is to to understand what are the current
problems faced by women in tourism and hospitality industry in India, and to
understand the way forward in mitigating the problems and provide equal
opportunities to women. This paper will be qualitative research paper based on the
perception and expectation of women employees. A survey will be conducted through
structured questionnaire by random sampling, key informant interviews, participant's
observations, focus group discussion along with existing literature. The key factors for
determine the roles at work depend education, family background, physical conditions,
language and the ability of individual. The gender based roles are determined by
demands of tourists and demand of nature of work.
Key words: Women, Tourism, Problems
*Excellence Hospitality Projects Pvt Ltd, Hyderabad
**Assistant Professor ,Chandigarh University - Gharuan
*Vipin Singh
ABSTRACT
High quality performance demanded by the consumers of higher education and
confronted by rapid changes in knowledge, technology, and even by the way academic
work is being conducted (i.e., in teams, electronically over great distances, etc.) higher
educational institutions must redefine themselves and, in essence, that means the
A STUDY ON- STUDENTS' IMPRESSION: SELECTION OF HOTEL MANAGEMENT AS A CAREER.
*Ms. Prerna Nandwani,
**Mr. Rakesh Kataria,
***Mrs. Bashir Vandana Rawat.
ABSTRACT
Background: Higher education is indeed an factor in innovation and
human capital development. With the massive expansion of the higher education sector
in terms of availability of diverse courses, management and geographical coverage
selection of higher education has become the most challenging part in everyone's life.
Also, with the developing trends in the economic scenario newer courses such as
hospitality education has entered the market as an alternative to the traditional ones.
Therefore this paper broadcasts an investigation into various reasons why students
chose to enrol in a hospitality degree course.
Objective: The aim is to study the students' impression about selecting Hotel
Management as a career option in comparison to other courses. The study also aims to
identify different parameters considered by students for selecting a particular hotel
management college for admission & study is limited to the city, Jaipur.
Methods: Systematic random sample technique was used to collect data from the
intermediate students planning to take admission in different hotel management
colleges along with the first year students of the various hospitality management
institutes. The data was collected through semi-structured questionnaire and personal
in depth interviews.
Result: The results of this study suggest that students seeking admission in hospitality
colleges are unaware about the industry and the course curriculum. They consider hotel
management more as a management programme; upon completion of which they will
be directly absorbed at managerial level, however most students are hired at operational
level. This had further lead to frustration and dissatisfaction about the course and
thereby forcing them to seek alternative career options. The study also reveals that the
students sees institutes as a cluster of different attributes that includes infrastructure,
teaching staff, facilities, services.etc Also, it was found that the choice for the selection of
the institute for admission was majorly based on the reputation of college.
Key words: Hospitality Industry, Students' perception, Hospitality education.
*Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur
**Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur
***Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur
indispensable
WOMEN IN TOURISM – CHALLENGES AND SOLUTIONS
TRAINING AND DEVELOPMENT AND JOB SATISFACTION IN EDUCATION SECTOR
*P.Sravan Kumar
**Rajshree Bhargava
ABSTRACT
2001 was declared as 'International Women's empowerment year' by the UN, and India
declared it as 'women's empowerment year'. In 2007, the UNWTO's theme for the World
Tourism Day was 'Tourism Opens Doors for Women”. UNWTO Berlin 2008 conference
implemented an action plan for the empowerment of women through tourism sector.
Preliminary findings of UNWTO Report 2010 on Women in Tourism mentioned that
tourism contributes 5% of GDP, 6% of world's exports, and 7% of jobs worldwide.
Women comprise between 60 to 70% of tourism work force. However, women hold less
than 40% of all managerial positions, less than 20% of general management roles and
between 5-8% of board positions, (South Africa Ministry of Tourism report 6 May 2016).
In the light of above, the aim of this paper is to to understand what are the current
problems faced by women in tourism and hospitality industry in India, and to
understand the way forward in mitigating the problems and provide equal
opportunities to women. This paper will be qualitative research paper based on the
perception and expectation of women employees. A survey will be conducted through
structured questionnaire by random sampling, key informant interviews, participant's
observations, focus group discussion along with existing literature. The key factors for
determine the roles at work depend education, family background, physical conditions,
language and the ability of individual. The gender based roles are determined by
demands of tourists and demand of nature of work.
Key words: Women, Tourism, Problems
*Excellence Hospitality Projects Pvt Ltd, Hyderabad
**Assistant Professor ,Chandigarh University - Gharuan
*Vipin Singh
ABSTRACT
High quality performance demanded by the consumers of higher education and
confronted by rapid changes in knowledge, technology, and even by the way academic
work is being conducted (i.e., in teams, electronically over great distances, etc.) higher
educational institutions must redefine themselves and, in essence, that means the
faculty must either face obsolescence or continuously be participating in developmental
activities. Therefore, institutions of higher education must develop a sustained long
term faculty development strategy to enable their valuable human resources to work
effectively and accomplish the organizational goals that are necessary to survive in the
rapidly changing environment of higher education. To achieve the competitive
advantage and get the best results, organizations have to provide the means to upgrade
their employees which they can best do by organizing training and development
programs, which not only improve the employees' skills but also enhance their
performance, motivation and give a sense of job satisfaction to them. This study
investigates the relationship between training and development and Job Satisfaction in
Education Sector.
KEYWORDS: Training and development, Job satisfaction, Education sector, Higher
education.
*Lecturer ,Lovely Professional University, Jalandhar, Punjab
*Yashpal Negi
**Pradeep Negi
ABSTRACT
The corporate HRM function is charged with providing the glue that binds all operating
divisions. The corporate HRM achieves this in two main strategies (i) by propagating a
common human resource philosophy within the company and (ii) by developing a group
of internationally minded mid level executives for future senior management
responsibilities. The corporate HRM group perceives its missions as one of developing
and providing the underline philosophy around which local businesses can develop their
human resource e practices. Corporate HRM group also conducts a two week HRM
orientation session for the HR staff from each of its operating divisions. These sessions
have an overview of the companies HRM philosophy and talk about how local
businesses can translate the philosophy into HR policies. Coca cola has found that
information sharing is one of the great benefits of bringing HRM professionals together.
The sessions provide a medium through which HRM professionals can communicate
and learn from each other, which facilitates the rapid transfer of innovative and valuable
HRM tools from region. The advent of HRM has brought forward the issue of linkages
between the employer-employee relationships and wider organisational strategies and
corporate policies. The study is devoted to a detailed discussion of integration human
resources to hospitality industry in Uttarakhand.
INTEGRATION HUMAN RESOURCES STRATEGY WITH HOSPITALITY BUSINESS
STRATEGY: “A STUDY OF HOSPITALITY INDUSTRY IN UTTARAKHAND”
Key Words: Organisational strategies, HRM, Hospitality Business strategy
*Director/Principal, State Institute of Hotel Management and Catering
Technology&Applied Nutrition, New Tehri.
**Assistant Professor, State Institute of Hotel Management and Catering
Technology&Applied Nutrition, New Tehri.
*Mrs. Bashir Vandana Rawat,
**Ms. Prerna Nandwani,
***Mr. Rakesh Kataria
ABSTRACT
Background: The hospitality industry has no dearth of women joining the industry, in
fact we have look at the data available with various hotel management institutes, the
success ratio of girls to boys is very high .still when it comes to the senior management
positions in the hotels like general manager and other Head of Departments, it's the men
who rule the roost. Agreed some exceptions are there, but those be counted in
fingertips. Now with the society being more accepting towards working women, the
newer generation may see different results but with the current scenario still in
existence, we should be expecting the same results, hence giving us the need to explore
the unbalanced dynamics of this mismatched career progression between male and
female employees.
Objective: The purpose is to discover how successful women achieve their senior-level
positions, how they balance their work and family life, and what career advice they can
offer to future hospitality leaders.
Methods: The methodology involves extended interviews from female hotel employees
through semi-structured questionnaire. The interview was conducted with 35 female
employees both working at senior management positions and also at executive level
from different hotel companies and different departments in the city Jaipur – 08 star
categorized hotels to explore the challenges faced by them in the career ladder in hotel
management.
Result and conclusion: The results may help students learn from successful female
hoteliers and perhaps increase their commitment to longevity in hotel careers. Also to
sensitise the male counterparts in the industry to the specific needs of the female
employees in certain phases of their life.
A STUDY ON CAREER PROGRESSION FOR WOMEN IN HOTEL INDUSTRY IN THE
CURRENT SCENARIO
faculty must either face obsolescence or continuously be participating in developmental
activities. Therefore, institutions of higher education must develop a sustained long
term faculty development strategy to enable their valuable human resources to work
effectively and accomplish the organizational goals that are necessary to survive in the
rapidly changing environment of higher education. To achieve the competitive
advantage and get the best results, organizations have to provide the means to upgrade
their employees which they can best do by organizing training and development
programs, which not only improve the employees' skills but also enhance their
performance, motivation and give a sense of job satisfaction to them. This study
investigates the relationship between training and development and Job Satisfaction in
Education Sector.
KEYWORDS: Training and development, Job satisfaction, Education sector, Higher
education.
*Lecturer ,Lovely Professional University, Jalandhar, Punjab
*Yashpal Negi
**Pradeep Negi
ABSTRACT
The corporate HRM function is charged with providing the glue that binds all operating
divisions. The corporate HRM achieves this in two main strategies (i) by propagating a
common human resource philosophy within the company and (ii) by developing a group
of internationally minded mid level executives for future senior management
responsibilities. The corporate HRM group perceives its missions as one of developing
and providing the underline philosophy around which local businesses can develop their
human resource e practices. Corporate HRM group also conducts a two week HRM
orientation session for the HR staff from each of its operating divisions. These sessions
have an overview of the companies HRM philosophy and talk about how local
businesses can translate the philosophy into HR policies. Coca cola has found that
information sharing is one of the great benefits of bringing HRM professionals together.
The sessions provide a medium through which HRM professionals can communicate
and learn from each other, which facilitates the rapid transfer of innovative and valuable
HRM tools from region. The advent of HRM has brought forward the issue of linkages
between the employer-employee relationships and wider organisational strategies and
corporate policies. The study is devoted to a detailed discussion of integration human
resources to hospitality industry in Uttarakhand.
INTEGRATION HUMAN RESOURCES STRATEGY WITH HOSPITALITY BUSINESS
STRATEGY: “A STUDY OF HOSPITALITY INDUSTRY IN UTTARAKHAND”
Key Words: Organisational strategies, HRM, Hospitality Business strategy
*Director/Principal, State Institute of Hotel Management and Catering
Technology&Applied Nutrition, New Tehri.
**Assistant Professor, State Institute of Hotel Management and Catering
Technology&Applied Nutrition, New Tehri.
*Mrs. Bashir Vandana Rawat,
**Ms. Prerna Nandwani,
***Mr. Rakesh Kataria
ABSTRACT
Background: The hospitality industry has no dearth of women joining the industry, in
fact we have look at the data available with various hotel management institutes, the
success ratio of girls to boys is very high .still when it comes to the senior management
positions in the hotels like general manager and other Head of Departments, it's the men
who rule the roost. Agreed some exceptions are there, but those be counted in
fingertips. Now with the society being more accepting towards working women, the
newer generation may see different results but with the current scenario still in
existence, we should be expecting the same results, hence giving us the need to explore
the unbalanced dynamics of this mismatched career progression between male and
female employees.
Objective: The purpose is to discover how successful women achieve their senior-level
positions, how they balance their work and family life, and what career advice they can
offer to future hospitality leaders.
Methods: The methodology involves extended interviews from female hotel employees
through semi-structured questionnaire. The interview was conducted with 35 female
employees both working at senior management positions and also at executive level
from different hotel companies and different departments in the city Jaipur – 08 star
categorized hotels to explore the challenges faced by them in the career ladder in hotel
management.
Result and conclusion: The results may help students learn from successful female
hoteliers and perhaps increase their commitment to longevity in hotel careers. Also to
sensitise the male counterparts in the industry to the specific needs of the female
employees in certain phases of their life.
A STUDY ON CAREER PROGRESSION FOR WOMEN IN HOTEL INDUSTRY IN THE
CURRENT SCENARIO
Key Words: Career of women, Hospitality Industry, career progression
*Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur
**Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur
***Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur
*Dr. Sangeeta Dhar
ABSTRACT
Jaisingh Garh was developed as a dream house with seven rooms and two green Champa
lawns by Late Shri Udai Bhan Singh Panwar in 1997. It was converted into a hotel after his
death. Located on Haridas Ki Magri and overlooking Lake Pichola and Lake Fateh Sagar
the expectation was high. Though ideally located in the enclave of hotels of all size and
class, it could not break even and had a setback loss and need to be closed soon.
The property was taken on lease by Innovative Hospitality in 2014. With innovative up-
gradation of property, aptly named suites, a covered and a rooftop restaurant 'Kabab
Mistri' specialising in Indian and world kababs with a hint of Asian cuisine, specially
crafted to suit a wide range of taste buds and quality services, Jaisingh Garh could
become a boutique hotel. Being comfortably nestled amidst star hotels, providing
spectacular view of Aravali Hills, the lakes and the town, and providing convenient
approach to most tourist destinations of the city, Jaisingh Garh is among the star
attractions for visitors to Udaipur.
The paper is based on a case study of Jaisingh Garh Hotel. Information for the case study
was collected through interviews with management personnel at different levels in
hotel, employees and some visitors.
Major conclusion of the case study is that management of a small hotel in a highly
competitive market situation is a challenging task. Innovative up-gradation of property
and quality service to complement the expectations of the target segment is therefore,
necessary for the success of a small hotel in such a situation.
Key Words: Jaisingh Garh, Hotel, Innovative Hospitality, Kabab Mistri, Indian and Asian
Cuisine, Kabab, Management, Up-gradation, Quality, Competitive market, Challenging
task, target segment
*Associate Professor, Department of Food Management
Institute of Tourism and Hotel Management
Pacific University, Udaipur
MANAGEMENT OF A SMALL HOTEL – A CASE STUDY OF HOTEL JAISINGH GARH,
UDAIPUR
AN ANALYSIS OF UNLOCKING THE POTENTIAL TALENT OF WOMEN ENTREPRENEURS
IN THE TOURISM AND HOSPITALITY SECTORS OF INDIA.
*Dr Sherry Abraham
**Dr. C. Rajesh Kumar
ABSTRACT
This paper explores the potential for women entrepreneurships in the Indian tourism
sector and how to unlock the potential for such businesses. Tourism is one of the fastest
growing sectors in the country. It is a service oriented industry and hence can offer many
opportunities for women to set up entrepreneurships. A qualitative methodology was
adopted using both secondary and primary data. The secondary data indicated that
successful entrepreneurships depend on the proper leverage of human, financial and
social capital. The primary data was obtained from 30 women entrepreneurs across the
country. It was found that hotel / inns, travel agencies and car / bus rental services offer
good potential for entrepreneurships. With the proliferation of the internet, virtual
services can be provided by women entrepreneurs to tourists. Food and dining service
offer additional opportunities. Tourism offers scope even for women living in rural /
semi-urban areas to establish entrepreneurships that promote the local environment
and its culture on the one hand and on the other provide employment, increase
standards of living and improve prosperity. It was also found that women are better
positioned than men to start successful entrepreneurships particularly in the tourism
sector. However, the ability of women to exploit these many opportunities in the tourism
sector is contingent on them leveraging human, financial and social capital. These are
the three dimensions of any successful entrepreneurship. It was found that there are
several avenues already existing in India for women to gain access to these three forms
of capital. These methods of access have been discussed and recommendations on how
they can be leveraged to promote successful entrepreneurships in the tourism sector
have been made.
Keywords: Women Entrepreneurs, Opportunities, Talent Pool, Social Capital, Skilling
Programs
*Assistant Professor,Department of Tourism Studies,Pondicherry University, Puducherry
**SYNA International College of Management Studies,Jhinjhari, katni - 483501 (MP)
Key Words: Career of women, Hospitality Industry, career progression
*Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur
**Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur
***Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur
*Dr. Sangeeta Dhar
ABSTRACT
Jaisingh Garh was developed as a dream house with seven rooms and two green Champa
lawns by Late Shri Udai Bhan Singh Panwar in 1997. It was converted into a hotel after his
death. Located on Haridas Ki Magri and overlooking Lake Pichola and Lake Fateh Sagar
the expectation was high. Though ideally located in the enclave of hotels of all size and
class, it could not break even and had a setback loss and need to be closed soon.
The property was taken on lease by Innovative Hospitality in 2014. With innovative up-
gradation of property, aptly named suites, a covered and a rooftop restaurant 'Kabab
Mistri' specialising in Indian and world kababs with a hint of Asian cuisine, specially
crafted to suit a wide range of taste buds and quality services, Jaisingh Garh could
become a boutique hotel. Being comfortably nestled amidst star hotels, providing
spectacular view of Aravali Hills, the lakes and the town, and providing convenient
approach to most tourist destinations of the city, Jaisingh Garh is among the star
attractions for visitors to Udaipur.
The paper is based on a case study of Jaisingh Garh Hotel. Information for the case study
was collected through interviews with management personnel at different levels in
hotel, employees and some visitors.
Major conclusion of the case study is that management of a small hotel in a highly
competitive market situation is a challenging task. Innovative up-gradation of property
and quality service to complement the expectations of the target segment is therefore,
necessary for the success of a small hotel in such a situation.
Key Words: Jaisingh Garh, Hotel, Innovative Hospitality, Kabab Mistri, Indian and Asian
Cuisine, Kabab, Management, Up-gradation, Quality, Competitive market, Challenging
task, target segment
*Associate Professor, Department of Food Management
Institute of Tourism and Hotel Management
Pacific University, Udaipur
MANAGEMENT OF A SMALL HOTEL – A CASE STUDY OF HOTEL JAISINGH GARH,
UDAIPUR
AN ANALYSIS OF UNLOCKING THE POTENTIAL TALENT OF WOMEN ENTREPRENEURS
IN THE TOURISM AND HOSPITALITY SECTORS OF INDIA.
*Dr Sherry Abraham
**Dr. C. Rajesh Kumar
ABSTRACT
This paper explores the potential for women entrepreneurships in the Indian tourism
sector and how to unlock the potential for such businesses. Tourism is one of the fastest
growing sectors in the country. It is a service oriented industry and hence can offer many
opportunities for women to set up entrepreneurships. A qualitative methodology was
adopted using both secondary and primary data. The secondary data indicated that
successful entrepreneurships depend on the proper leverage of human, financial and
social capital. The primary data was obtained from 30 women entrepreneurs across the
country. It was found that hotel / inns, travel agencies and car / bus rental services offer
good potential for entrepreneurships. With the proliferation of the internet, virtual
services can be provided by women entrepreneurs to tourists. Food and dining service
offer additional opportunities. Tourism offers scope even for women living in rural /
semi-urban areas to establish entrepreneurships that promote the local environment
and its culture on the one hand and on the other provide employment, increase
standards of living and improve prosperity. It was also found that women are better
positioned than men to start successful entrepreneurships particularly in the tourism
sector. However, the ability of women to exploit these many opportunities in the tourism
sector is contingent on them leveraging human, financial and social capital. These are
the three dimensions of any successful entrepreneurship. It was found that there are
several avenues already existing in India for women to gain access to these three forms
of capital. These methods of access have been discussed and recommendations on how
they can be leveraged to promote successful entrepreneurships in the tourism sector
have been made.
Keywords: Women Entrepreneurs, Opportunities, Talent Pool, Social Capital, Skilling
Programs
*Assistant Professor,Department of Tourism Studies,Pondicherry University, Puducherry
**SYNA International College of Management Studies,Jhinjhari, katni - 483501 (MP)
TO STUDY THE RESIDENT'S PERCEPTIONS TOWARDS CULTURAL TOURISM
DEVELOPMENT IN MURSHIDABAD, WB
USES OF THE SOCIAL MEDIA APPS FOR MARKETING AND ITS IMPACT ON
TRAVELLERS’ DECISION MAKING
*Ms. Rupa Sinha
*Dr. Madhu Murdia
ABSTRACT
In the awake of globalization many states and communities have started to rethink
about their policies and strategies for development and at the same time they have
realized about the importance of tourism and its positive impact. Tourism is ever
growing industry and it has emerged as one of the largest and fastest growing industry
in world and in India also, among them cultural tourism is a booming sector and
concerned with a community's way of life, art, religion, beliefs, history andother
attributes that helped to shape their way of life. The purpose of this paper is to explore
resident's perception towards cultural tourism development and to study the economic
impacts of cultural tourism development in that area.
This study has carried out with field research approach at selected destinationin
Murshidabad (Baharampur, Lalbagh,Jiagunj-Ajimgunj,Khosbagh) among the residing
families by using purposivesampling during October to November 2016. In this study we
have 200 respondents and are explored by using SPSS (Statistical Packages for social
Sciences version 16). The findings reveal that residents have positive perceptions
towards cultural tourism development as they think they will be benefited economically
if they involved, because of emerging stages of cultural tourism development in the
study area, also there is a strong relationship between perceptions of residents and
cultural tourism development.
Keywords: Tourism, resident's perception, globalization, Murshidabad, cultural tourism
development, Economic impacts, sustainability
*Research Scholar,Pacific Institute of Hotel Management
Pacific Academy of Higher Education and Research University, Udaipur
**Pacific Institute of Hotel Management,Pacific Academy of Higher
Education and Research University, Udaipur
*Dr Madhu Murdai
ABSTRACT
Due to technological revolution social media has become one of the mega trends and
essential part of the marketing. Its significant impact can be seen on tourism industry
also as it has opened the new horizons for the promotion of tourism products for the
tourism industry representatives beyond the imaginations. It has become an integral
part of the tourism industry as it saves time, cost, and energy. It provides the access to
the distant and untapped segment also. Social media has now become a cliché for the
destination marketing. It is also discovered in the researches that there is a strong
relationship between the use of social media and consumer purchasing decision making
and abandonment. As it is the most preferable information source for travelers related to
destination and product selection.
The aim of this study is to find out the degree of impact of social media on traveler's
purchase decision and use of social media as source of information and marketing.
The sample and study is confined to Udaipur city.
Keywords: Social Media, Traveler, Marketing, Promotion, Decision
*Pacific Institute of Hotel Management,Pacific Academy of Higher
Education and Research University, Udaipur
*Pradeep Bhatt
**Suraj M.Negi
ABSTRACT
Hotel, Hospitality Industry plays an important role in the economic development of a
country. This study attempts to evaluate job satisfaction of employees in different hotels
of Delhi and N.C.R. region. It focuses on the relative importance of job satisfaction
factors and their impacts on the overall job satisfaction of employees. It also investigates
the impacts of hospitality type, work experience, age, and sex differences on the
attitudes toward job Satisfaction. The result shows that salary, efficiency in work, fringe
supervision, and co-worker relation are the most important factors contributing to job
satisfaction. This research was mainly undertaken to investigate on the significance of
factors such as working conditions, pay and promotion, job security, fairness,
relationship with co-workers and supervisors in affecting the job satisfaction. This paper
also presents a comprehensive diagnosis of job satisfaction indices of Hotel business, the
factors causing the dissatisfaction & suggestions to improve them.
Keywords- Hotel, Hospitality, Job Satisfaction, Supervision, Co-workers, Security,
Relationship.
*Assistant Professor, Himgiri Zee University, Dehradun
**Assistant Professor, Himgiri Zee University, Dehradun
ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR HOTELS OF DELHI
TO STUDY THE RESIDENT'S PERCEPTIONS TOWARDS CULTURAL TOURISM
DEVELOPMENT IN MURSHIDABAD, WB
USES OF THE SOCIAL MEDIA APPS FOR MARKETING AND ITS IMPACT ON
TRAVELLERS’ DECISION MAKING
*Ms. Rupa Sinha
*Dr. Madhu Murdia
ABSTRACT
In the awake of globalization many states and communities have started to rethink
about their policies and strategies for development and at the same time they have
realized about the importance of tourism and its positive impact. Tourism is ever
growing industry and it has emerged as one of the largest and fastest growing industry
in world and in India also, among them cultural tourism is a booming sector and
concerned with a community's way of life, art, religion, beliefs, history andother
attributes that helped to shape their way of life. The purpose of this paper is to explore
resident's perception towards cultural tourism development and to study the economic
impacts of cultural tourism development in that area.
This study has carried out with field research approach at selected destinationin
Murshidabad (Baharampur, Lalbagh,Jiagunj-Ajimgunj,Khosbagh) among the residing
families by using purposivesampling during October to November 2016. In this study we
have 200 respondents and are explored by using SPSS (Statistical Packages for social
Sciences version 16). The findings reveal that residents have positive perceptions
towards cultural tourism development as they think they will be benefited economically
if they involved, because of emerging stages of cultural tourism development in the
study area, also there is a strong relationship between perceptions of residents and
cultural tourism development.
Keywords: Tourism, resident's perception, globalization, Murshidabad, cultural tourism
development, Economic impacts, sustainability
*Research Scholar,Pacific Institute of Hotel Management
Pacific Academy of Higher Education and Research University, Udaipur
**Pacific Institute of Hotel Management,Pacific Academy of Higher
Education and Research University, Udaipur
*Dr Madhu Murdai
ABSTRACT
Due to technological revolution social media has become one of the mega trends and
essential part of the marketing. Its significant impact can be seen on tourism industry
also as it has opened the new horizons for the promotion of tourism products for the
tourism industry representatives beyond the imaginations. It has become an integral
part of the tourism industry as it saves time, cost, and energy. It provides the access to
the distant and untapped segment also. Social media has now become a cliché for the
destination marketing. It is also discovered in the researches that there is a strong
relationship between the use of social media and consumer purchasing decision making
and abandonment. As it is the most preferable information source for travelers related to
destination and product selection.
The aim of this study is to find out the degree of impact of social media on traveler's
purchase decision and use of social media as source of information and marketing.
The sample and study is confined to Udaipur city.
Keywords: Social Media, Traveler, Marketing, Promotion, Decision
*Pacific Institute of Hotel Management,Pacific Academy of Higher
Education and Research University, Udaipur
*Pradeep Bhatt
**Suraj M.Negi
ABSTRACT
Hotel, Hospitality Industry plays an important role in the economic development of a
country. This study attempts to evaluate job satisfaction of employees in different hotels
of Delhi and N.C.R. region. It focuses on the relative importance of job satisfaction
factors and their impacts on the overall job satisfaction of employees. It also investigates
the impacts of hospitality type, work experience, age, and sex differences on the
attitudes toward job Satisfaction. The result shows that salary, efficiency in work, fringe
supervision, and co-worker relation are the most important factors contributing to job
satisfaction. This research was mainly undertaken to investigate on the significance of
factors such as working conditions, pay and promotion, job security, fairness,
relationship with co-workers and supervisors in affecting the job satisfaction. This paper
also presents a comprehensive diagnosis of job satisfaction indices of Hotel business, the
factors causing the dissatisfaction & suggestions to improve them.
Keywords- Hotel, Hospitality, Job Satisfaction, Supervision, Co-workers, Security,
Relationship.
*Assistant Professor, Himgiri Zee University, Dehradun
**Assistant Professor, Himgiri Zee University, Dehradun
ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR HOTELS OF DELHI
STRATEGY FOR TRIBAL TOURISM DEVELOPMENT IN SOUTHERN RAJASTHAN
*Suneeta Verma
**Dr. Madhu Murdia
ABSTRACT
The tourism sector in southern Rajasthan (especially Udaipur) has grown rapidly and has
received both domestic and international tourists massively. Lately, tourists have started
showing curiosity in exploring new things and finding new adventures. Various studies
have been made to explore the role of tourism in community development, preservation
of cultural and historical uniqueness, multiplier effects of tourism on local inhabitants
and many more. Various strategies have been developed to promote rural tourism,
cultural and historical tourism etc. in southern Rajasthan. After an extensive literature
review, it was found as a research gap that no strategy have been planned to promote
and develop tribal tourism in tribal areas of southern Rajasthan. After visiting and
studying tribal areas for tourism, this paper is written to focuses on developing a
strategy for the promotion of a fresh concept in tourism industry of Rajasthan. Here we
will discuss to formulate a strategy to develop tribal tourism in Southern Rajasthan.
Recently, the opportunity to experience “authentic” indigenous (tribal) life has grown in
popularity across the globe. And since they are not used to technological development it
is important to make them understand about the effect of tribal tourism development.
Sustainable and eco based tourism approach will ensure local people to secure
economic benefits and improve the literacy rate as well as modern communication from
tourism in a fair and sustainable manner.
A descriptive research methodology has been used and for this purpose further it is
divided into three categories. Firstly, an extensive literature survey was been done,
secondly; pros and cons of developing tribal tourism in tribal areas were taken into
consideration and finally; formulating a strategy for its development in southern
Rajasthan.
Key words: Tribal resources, Sustainable Tourism, Eco tourism, strategy, Rajasthan,
Tourism
*Research Scholar, Pacific Institute of Hotel Management,
Pacific Academy of Higher Education and Research University, Udaipur
**Associate Professor, Pacific Institute of Hotel Management
Pacific Academy of Higher Education and Research University, Udaipur
AN INVESTIGATION INTO THE IMPACT ON CULINARY MARKETING: A CASE STUDY ON
STUDENT PERCEPTION IN MEGHALAYA
HOTEL BRANDING: THE EFFECTS OF HOTEL BRAND IMAGE ON CUSTOMER'S
PURCHASING BEHAVIOR AND LOYALTY
*Deborah Rose Shylla Passah
**Ashok Kumar
ABSTRACT
An individual may have many activities throughout the day but there are only a few
things in life that people of every age, sex, race, creed, religion and social class must do
every day, and that's eat and breath. People across various countries while going
through their daily lives at work, at home, or at vacation make choice about what they
would consume from a content perspective. While the amount of focus and attention
people pay to their food choices might vary as there has been a cultural shift towards
culinary and food-focused society which is touching millions of people across the world.
Food and beverage products are developed and marketed to appeal to the preferences
of youth to stimulate sales as food is a third viable alternative and powerful option to
reach customers just after sports and music. The culinary industry the restaurants and
chefs now are utilizing various media and advertisement to reach the youth with their
messages. For this research was carried out and the data was collected from the students
the findings obtained will help us to understand the role of social media and
advertisement in culinary marketing and students perception towards food.
Keywords: Food, Marketing, Media, Culinary, Student
*Lecturer,Institute of Hotel Management, Shillong
**Research Scholar, Department of Tourism & Hotel Management,
North Eastern Hill University, Shillong
*Murugan Krisnamoorthy
ABSTRACT
Hotels, in contemporary society, have recognized the importance of intangible
attributes such as brand image to meet customers' needs rather than standing
competitive advantages of functional and physical attributes of the product. The
purpose of this study is to investigate and identify the Effects of Hotel Brand Image on
Customer's Purchasing Behavior and Loyalty. Moreover, this paper will examine whether
those variables are correlated. For the empirical study, 150 people with academic
STRATEGY FOR TRIBAL TOURISM DEVELOPMENT IN SOUTHERN RAJASTHAN
*Suneeta Verma
**Dr. Madhu Murdia
ABSTRACT
The tourism sector in southern Rajasthan (especially Udaipur) has grown rapidly and has
received both domestic and international tourists massively. Lately, tourists have started
showing curiosity in exploring new things and finding new adventures. Various studies
have been made to explore the role of tourism in community development, preservation
of cultural and historical uniqueness, multiplier effects of tourism on local inhabitants
and many more. Various strategies have been developed to promote rural tourism,
cultural and historical tourism etc. in southern Rajasthan. After an extensive literature
review, it was found as a research gap that no strategy have been planned to promote
and develop tribal tourism in tribal areas of southern Rajasthan. After visiting and
studying tribal areas for tourism, this paper is written to focuses on developing a
strategy for the promotion of a fresh concept in tourism industry of Rajasthan. Here we
will discuss to formulate a strategy to develop tribal tourism in Southern Rajasthan.
Recently, the opportunity to experience “authentic” indigenous (tribal) life has grown in
popularity across the globe. And since they are not used to technological development it
is important to make them understand about the effect of tribal tourism development.
Sustainable and eco based tourism approach will ensure local people to secure
economic benefits and improve the literacy rate as well as modern communication from
tourism in a fair and sustainable manner.
A descriptive research methodology has been used and for this purpose further it is
divided into three categories. Firstly, an extensive literature survey was been done,
secondly; pros and cons of developing tribal tourism in tribal areas were taken into
consideration and finally; formulating a strategy for its development in southern
Rajasthan.
Key words: Tribal resources, Sustainable Tourism, Eco tourism, strategy, Rajasthan,
Tourism
*Research Scholar, Pacific Institute of Hotel Management,
Pacific Academy of Higher Education and Research University, Udaipur
**Associate Professor, Pacific Institute of Hotel Management
Pacific Academy of Higher Education and Research University, Udaipur
AN INVESTIGATION INTO THE IMPACT ON CULINARY MARKETING: A CASE STUDY ON
STUDENT PERCEPTION IN MEGHALAYA
HOTEL BRANDING: THE EFFECTS OF HOTEL BRAND IMAGE ON CUSTOMER'S
PURCHASING BEHAVIOR AND LOYALTY
*Deborah Rose Shylla Passah
**Ashok Kumar
ABSTRACT
An individual may have many activities throughout the day but there are only a few
things in life that people of every age, sex, race, creed, religion and social class must do
every day, and that's eat and breath. People across various countries while going
through their daily lives at work, at home, or at vacation make choice about what they
would consume from a content perspective. While the amount of focus and attention
people pay to their food choices might vary as there has been a cultural shift towards
culinary and food-focused society which is touching millions of people across the world.
Food and beverage products are developed and marketed to appeal to the preferences
of youth to stimulate sales as food is a third viable alternative and powerful option to
reach customers just after sports and music. The culinary industry the restaurants and
chefs now are utilizing various media and advertisement to reach the youth with their
messages. For this research was carried out and the data was collected from the students
the findings obtained will help us to understand the role of social media and
advertisement in culinary marketing and students perception towards food.
Keywords: Food, Marketing, Media, Culinary, Student
*Lecturer,Institute of Hotel Management, Shillong
**Research Scholar, Department of Tourism & Hotel Management,
North Eastern Hill University, Shillong
*Murugan Krisnamoorthy
ABSTRACT
Hotels, in contemporary society, have recognized the importance of intangible
attributes such as brand image to meet customers' needs rather than standing
competitive advantages of functional and physical attributes of the product. The
purpose of this study is to investigate and identify the Effects of Hotel Brand Image on
Customer's Purchasing Behavior and Loyalty. Moreover, this paper will examine whether
those variables are correlated. For the empirical study, 150 people with academic
background of hospitality and experience as a hotel customer in Taylor's University and
few from other universities were aimed to respond online survey regarding hotel brand
image, customer's purchasing behavior and customer loyalty. Convenience sampling
method was adopted to collect the data. And Microsoft Excel was used as a statistical
method. As a result, the study discovered that there is a significant positive relationship
between Hotel Brand Image and Customer's Purchasing Behavior & Customer Loyalty.
Keywords: Brand, Hotel brand image, Customer's purchasing behavior, Brand attitude,
Purchase intention, Word of mouth, Customer loyalty, Revisit intention, Favorable
impression, Frequency of revisit.
*Lecturer,School of Hospitality, Tourism and Culinary Arts,Taylor's University
*Gopinath Sangaran
ABSTRACT
The hospitality sector is labeled as a service sector for the industry provides services to
their guest and the service industry requires manpower to cope and provide to the guest
demands With the strong Tourism marketing and promotions done by the government
of Malaysia we have been able to obtain good tourism arrivals and sustained the need
for hotels, rooms and services. How about manpower supply to the industry? This
situation creates the industry to be labour intensive. Over the years employee turnover
has become part of the industries challenge to retain and employ new workforce.
Employee turnover or Staff turnover refers to the ratio of the number of workers that had
to be replaced in the given time period to the average numbers of workers or employees.
An employee's turnover can either be a positive or a negative effect to the
establishment. The effects depend on a great deal whether the employee is a high or low
performer. Turnover tends to be greatest among employees that are high performers
and low performers. The employees that perform in the middle range tend to stay
longer in establishments. The research was to understand the determinants of Job
Satisfaction and Effects on Employee Turnover in the hotels of Kuala Lumpur City Center.
The focus was on the Hospitality industry Food and Beverage department Operational
Employees. The research tried to assess the determinants of Job satisfaction and their
decision to quit therefore creating a situation of Turnover. The research revealed that
Choice of Work and Job Performance influenced Turnover and the main factors of Job
Satisfaction that lead to turnover were Wages/Salary and Opportunity for
advancement/Career progression. The analysis also revealed that there need to be a
JOB SATISFACTION AND EFFECTS ON EMPLOYEE TURNOVER IN THE HOTELS OF
KUALALUMPUR CITY CENTER
balance in order to attract and maintain potential employees as all factors that affect Job
Satisfaction directly leads to turnover.
Keywords: Job Satisfaction, Motivation, Operational Employees, Choice of Work, Job
Performance, Employee Turnover
* School of Hospitality, Tourism & Culinary Arts ,Taylor's University, Selangor, Malaysia
*Anup.S. Patwal
**Manish Semwal
ABSTRACT
Gender diversity and the status of women in the hospitality industry has been a concern
among both management practitioners and academicians. In recent years, there has
been remarkable progress with respect to women closing the gender gap in managerial
positions in the hospitality industry. Yet there still seems to be what might be called
“patterns of employment ghettos,” wherein certain departments are predominantly
filled by men and others are predominantly staffed by women. This suggests that gender
diversity may be lacking in the hospitality industry.
This study aims to investigate gender diversity in the hospitality industry in India by
pursuing two major research objectives, both of which address the extent to which a
gender effect exists within the hospitality industry. First, the study explores the potential
relationships between employees' gender and four other demographic variables,
including employees' job position in the hospitality industry, the department in which
they are employed, and their education level and age. In pursuing this research
objective, the study will ascertain whether any gender disparities occur in the context of
these other demographic characteristics. Second, the study examines employees' beliefs
regarding both the recruitment of men and women and the earning potential of men
and women within the hospitality industry. The second aspect of this study will reveal
whether recruitment efforts and the salary offered are influenced by gender, as well as by
the demographic characteristics identified above. To generate data for addressing the
research objectives, a survey instrument was developed and administered to personnel
at various hotels and resorts in 6 major cities in India. This survey was designed to cover
more than one phenomenon, and this paper utilizes only the demographic data from the
survey and responses to two questions regarding beliefs about being recruited for a job
and the salary likely to be offered within the hospitality industry. The results of this study
will provide meaningful insights into gender diversity in the Indian hospitality industry.
GENDER DIVERSITY IN THE HOSPITALITY INDUSTRY: AN EMPIRICAL STUDY-INDIAN
CONTEXT.
background of hospitality and experience as a hotel customer in Taylor's University and
few from other universities were aimed to respond online survey regarding hotel brand
image, customer's purchasing behavior and customer loyalty. Convenience sampling
method was adopted to collect the data. And Microsoft Excel was used as a statistical
method. As a result, the study discovered that there is a significant positive relationship
between Hotel Brand Image and Customer's Purchasing Behavior & Customer Loyalty.
Keywords: Brand, Hotel brand image, Customer's purchasing behavior, Brand attitude,
Purchase intention, Word of mouth, Customer loyalty, Revisit intention, Favorable
impression, Frequency of revisit.
*Lecturer,School of Hospitality, Tourism and Culinary Arts,Taylor's University
*Gopinath Sangaran
ABSTRACT
The hospitality sector is labeled as a service sector for the industry provides services to
their guest and the service industry requires manpower to cope and provide to the guest
demands With the strong Tourism marketing and promotions done by the government
of Malaysia we have been able to obtain good tourism arrivals and sustained the need
for hotels, rooms and services. How about manpower supply to the industry? This
situation creates the industry to be labour intensive. Over the years employee turnover
has become part of the industries challenge to retain and employ new workforce.
Employee turnover or Staff turnover refers to the ratio of the number of workers that had
to be replaced in the given time period to the average numbers of workers or employees.
An employee's turnover can either be a positive or a negative effect to the
establishment. The effects depend on a great deal whether the employee is a high or low
performer. Turnover tends to be greatest among employees that are high performers
and low performers. The employees that perform in the middle range tend to stay
longer in establishments. The research was to understand the determinants of Job
Satisfaction and Effects on Employee Turnover in the hotels of Kuala Lumpur City Center.
The focus was on the Hospitality industry Food and Beverage department Operational
Employees. The research tried to assess the determinants of Job satisfaction and their
decision to quit therefore creating a situation of Turnover. The research revealed that
Choice of Work and Job Performance influenced Turnover and the main factors of Job
Satisfaction that lead to turnover were Wages/Salary and Opportunity for
advancement/Career progression. The analysis also revealed that there need to be a
JOB SATISFACTION AND EFFECTS ON EMPLOYEE TURNOVER IN THE HOTELS OF
KUALALUMPUR CITY CENTER
balance in order to attract and maintain potential employees as all factors that affect Job
Satisfaction directly leads to turnover.
Keywords: Job Satisfaction, Motivation, Operational Employees, Choice of Work, Job
Performance, Employee Turnover
* School of Hospitality, Tourism & Culinary Arts ,Taylor's University, Selangor, Malaysia
*Anup.S. Patwal
**Manish Semwal
ABSTRACT
Gender diversity and the status of women in the hospitality industry has been a concern
among both management practitioners and academicians. In recent years, there has
been remarkable progress with respect to women closing the gender gap in managerial
positions in the hospitality industry. Yet there still seems to be what might be called
“patterns of employment ghettos,” wherein certain departments are predominantly
filled by men and others are predominantly staffed by women. This suggests that gender
diversity may be lacking in the hospitality industry.
This study aims to investigate gender diversity in the hospitality industry in India by
pursuing two major research objectives, both of which address the extent to which a
gender effect exists within the hospitality industry. First, the study explores the potential
relationships between employees' gender and four other demographic variables,
including employees' job position in the hospitality industry, the department in which
they are employed, and their education level and age. In pursuing this research
objective, the study will ascertain whether any gender disparities occur in the context of
these other demographic characteristics. Second, the study examines employees' beliefs
regarding both the recruitment of men and women and the earning potential of men
and women within the hospitality industry. The second aspect of this study will reveal
whether recruitment efforts and the salary offered are influenced by gender, as well as by
the demographic characteristics identified above. To generate data for addressing the
research objectives, a survey instrument was developed and administered to personnel
at various hotels and resorts in 6 major cities in India. This survey was designed to cover
more than one phenomenon, and this paper utilizes only the demographic data from the
survey and responses to two questions regarding beliefs about being recruited for a job
and the salary likely to be offered within the hospitality industry. The results of this study
will provide meaningful insights into gender diversity in the Indian hospitality industry.
GENDER DIVERSITY IN THE HOSPITALITY INDUSTRY: AN EMPIRICAL STUDY-INDIAN
CONTEXT.
Keyword: Employee, Gender Diversity, Hospitality Industry, Women.
*Assistant Lecturer,Institute of Hotel Management,Garhi Cantt. Dehradun
**Senior Lecturer,Institute of Hotel Management,Garhi Cantt. Dehradun
*Ms Juhi Garg
**Dr Raj K Dhar
ABSTRACT
Credence of hospitality and tourism sector, rather complete economy across sectors is
endured by automotive & transportation sector in India or abroad. Any operational flips
& flops in transportation shall result in deeper commercial damages. National Crime
Record Bureau (NCRB) statistics reveal that the rate of total cognizable crime against
women in the state of Uttarakhand was 27.4%, nearly half the national figure of 54.3%
(Source: ToI, Dehradun Edition, Aug 22, 2015). The figure gives high level of
discouragement to women willing to work to inflate the standard of livelihood. At the
same time, if women are encouraged to work and pick up non-traditional livelihood
choices, it will help them rupture stereotypes like poorly paid jobs of domestic
helper/cleaner, unskilled construction job, petty retailing emerging from the amalgation
of sex, caste, creed, race, religion and class etc. If Hospitality & tourism sector increase
the set of lucrative & viable livelihood choices to women that has dignity of labour; there
are agencies ready to up-skill women to make them industry ready at minimal or no cost.
This hence will immensely boost state tourism and create economic stability with
psychological and social empowerment among women of the state. Involvement of
women in commercial driving in hospitality and tourism sector will strengthen the
overall economic health and trustworthiness among female and minor travelers &
explorers.
The study has used primary and secondary sources of data and presents
recommendations on the basis of scientific findings. The study was done on 521
commercial drivers, interviews with state supported private agency, responsible for
recommending commercial driver license to applicants and opinion survey from 30
hospitality & tourism professionals from the northern Indian State of Uttarakhand.
Key words: Women commercial drivers, hospitality and tourism sector and Occupational
choice/alternate.
*Asst Professor-Graphic Era University
**Head- School of Humanities & Social Sciences
WOMEN COMMERCIAL DRIVERS IN HOSPITALITY AND TOURISM SECTOR: AN
UNTAPPED OCCUPATIONAL ALTERNATE IN THE STATE OF UTTARAKHAND.
WOMEN PARTICIPATION AND THE WORK CONDITIONS IN THE
HOTEL INDUSTRY OF DEHRADUN CITY
ECOTOURISM, ECONOMY AND WOMEN EMPOWERMENT IN MOUNTAINOUS REGION
OF BHILANGANA VALLEY, UTTARAKHAND
*Richita Jakhawal
**Sakshi Negi
***Juhi Garg
ABSTRACT
The objective of this empirical study is to find out women participation in the hotel
industry of Dehradun city and their working conditions. For data collection, a
questionnaire was developed and then administered on 31 hotel personnel. Women are
less preferred in the hotel industry at Dehradun and are considered at lower positions in
the hierarchy. On the basis of meta-analysis researchers conclude that the masculine
leadership perceptions and the prejudices against female are still strong and the
challenges, despite several attempts to achieve gender equity, are likely to continue
(Koenig et al. (2011). It was once considered the legitimate disparate treatment of
women as recently as the nineteenth and twentieth century's, saying that historically it
has been assumed that “women ideally belong in the private world of home and family
and that men belong in the public domains of paid employment and politics.” (University
of Massachusetts , 2010).
The study showcased the percentage of women participation in emerging hotel industry
of Dehradun city. The study has scope to help researchers, policy makers and industry to
know the present status of women participation and their work conditions. It will also
provide a base to future gender based studies.
Key words: Female employees, hotel industry and women participation.
*Student, BA Psychlogy (H) Semester I,Graphic Era University, Dehradun
**Student, BA Psychlogy (H) Semester I,Graphic Era University, Dehradun
***Asst Professor,Graphic Era University, Dehradun
*Dr. Sanjay Singh Mahar
ABSTRACT
The Himalayan State of Uttarakhand is a rich reservoir of Ecotourism resources ranging
from snow-capped mountains to rivers to high altitude lakes to flora and to fauna etc.
These ecotourism resources provide financial benefits and empower local people. Being
Keyword: Employee, Gender Diversity, Hospitality Industry, Women.
*Assistant Lecturer,Institute of Hotel Management,Garhi Cantt. Dehradun
**Senior Lecturer,Institute of Hotel Management,Garhi Cantt. Dehradun
*Ms Juhi Garg
**Dr Raj K Dhar
ABSTRACT
Credence of hospitality and tourism sector, rather complete economy across sectors is
endured by automotive & transportation sector in India or abroad. Any operational flips
& flops in transportation shall result in deeper commercial damages. National Crime
Record Bureau (NCRB) statistics reveal that the rate of total cognizable crime against
women in the state of Uttarakhand was 27.4%, nearly half the national figure of 54.3%
(Source: ToI, Dehradun Edition, Aug 22, 2015). The figure gives high level of
discouragement to women willing to work to inflate the standard of livelihood. At the
same time, if women are encouraged to work and pick up non-traditional livelihood
choices, it will help them rupture stereotypes like poorly paid jobs of domestic
helper/cleaner, unskilled construction job, petty retailing emerging from the amalgation
of sex, caste, creed, race, religion and class etc. If Hospitality & tourism sector increase
the set of lucrative & viable livelihood choices to women that has dignity of labour; there
are agencies ready to up-skill women to make them industry ready at minimal or no cost.
This hence will immensely boost state tourism and create economic stability with
psychological and social empowerment among women of the state. Involvement of
women in commercial driving in hospitality and tourism sector will strengthen the
overall economic health and trustworthiness among female and minor travelers &
explorers.
The study has used primary and secondary sources of data and presents
recommendations on the basis of scientific findings. The study was done on 521
commercial drivers, interviews with state supported private agency, responsible for
recommending commercial driver license to applicants and opinion survey from 30
hospitality & tourism professionals from the northern Indian State of Uttarakhand.
Key words: Women commercial drivers, hospitality and tourism sector and Occupational
choice/alternate.
*Asst Professor-Graphic Era University
**Head- School of Humanities & Social Sciences
WOMEN COMMERCIAL DRIVERS IN HOSPITALITY AND TOURISM SECTOR: AN
UNTAPPED OCCUPATIONAL ALTERNATE IN THE STATE OF UTTARAKHAND.
WOMEN PARTICIPATION AND THE WORK CONDITIONS IN THE
HOTEL INDUSTRY OF DEHRADUN CITY
ECOTOURISM, ECONOMY AND WOMEN EMPOWERMENT IN MOUNTAINOUS REGION
OF BHILANGANA VALLEY, UTTARAKHAND
*Richita Jakhawal
**Sakshi Negi
***Juhi Garg
ABSTRACT
The objective of this empirical study is to find out women participation in the hotel
industry of Dehradun city and their working conditions. For data collection, a
questionnaire was developed and then administered on 31 hotel personnel. Women are
less preferred in the hotel industry at Dehradun and are considered at lower positions in
the hierarchy. On the basis of meta-analysis researchers conclude that the masculine
leadership perceptions and the prejudices against female are still strong and the
challenges, despite several attempts to achieve gender equity, are likely to continue
(Koenig et al. (2011). It was once considered the legitimate disparate treatment of
women as recently as the nineteenth and twentieth century's, saying that historically it
has been assumed that “women ideally belong in the private world of home and family
and that men belong in the public domains of paid employment and politics.” (University
of Massachusetts , 2010).
The study showcased the percentage of women participation in emerging hotel industry
of Dehradun city. The study has scope to help researchers, policy makers and industry to
know the present status of women participation and their work conditions. It will also
provide a base to future gender based studies.
Key words: Female employees, hotel industry and women participation.
*Student, BA Psychlogy (H) Semester I,Graphic Era University, Dehradun
**Student, BA Psychlogy (H) Semester I,Graphic Era University, Dehradun
***Asst Professor,Graphic Era University, Dehradun
*Dr. Sanjay Singh Mahar
ABSTRACT
The Himalayan State of Uttarakhand is a rich reservoir of Ecotourism resources ranging
from snow-capped mountains to rivers to high altitude lakes to flora and to fauna etc.
These ecotourism resources provide financial benefits and empower local people. Being
there in the close tread of the environment and ecotourism resources in the mountains,
women are the real custodians of resources and understand the importance of
ecotourism for their economic survival and long-run sustenance. Amidst all these,
women empowerment in Bhilangana Valley of Uttarakhand upsurge with the initiatives
of a number of stakeholders involved in ecotourism promotion.
Present study is empirical in nature where 50 women respondents from 10 villages were
chosen on the basis of convenient sampling. Thus, 5 women from each village were
identified as a sample size to give a substantial base to the research study. Field visit was
conducted in the month of October and November 2016 where data were collected
through designed structured questionnaire incorporating the very important questions
like the extent to which women folks take participation in ecotourism activities, the likely
changes in their socio-economic background on account of direct involvement with
tourists' in community based activities. The rate of changes in entire societal/communal
and demographic spectrum owing to tourist movement has been dovetailed likewise in
the study. Social strata in the villages is characterized by the illiteracy, lower income
groups, traditional living style, thus making villages a perfect paradise for ecotourism
entrepreneurship among women. Almost in every account villagers' are tend to put in
the same bracket and that is what research paper dovetails. Study also analyzes the
relationship between ecotourism, economy and women empowerment and studies the
economic impacts of ecotourism on women folks of Bhilangana Valley. The findings of
the study indicate that the role of women have diversified to the extent that they equally
shoulder the responsibilities in ecotourism profession and empowers their families.
Keywords: ecotourism, women, economy, mountains, resources, valley.
* Asst. Professor, Govt. Degree College, Narendranagar (Tehri Garhwal), Uttarakhand,
*Munish Ahlawat
**Mukul Dimri
ABSTRACT
Special Interest tourism in Uttarakhand is increasingly becoming popular as the diversity
of leisure interests are changing among the tourists. The culinary tourist is a special
interest tourist whose prime motive of travel is to explore the gastronomic richness of a
place rather than travelling for individual leisure purposes which includes dining out at
famous restaurants, meeting celebrity chefs and food producers, visiting local food
markets. Uttarakhand has a rich and diverse culture, its origin roots down deep into the
mythology however as far as the cuisine of the area is concerned, there is little to
SCOPE OF CULINARY TOURISM AS A SPECIAL INTEREST TOURISM IN UTTARAKHAND
showcase as the cuisine is practised more in the houses and Uttarakhand which has a
very conservative nature it is very difficult to showcase to a tourist the cuisine which is
hidden.
The purpose of the study was to study the gaps between the present scenario of culinary
tourism in Uttarakhand and tourist expectations, prospects of culinary tourism in
Uttarakhand on a global platform.
The research design used for this project was exploratory in nature. The study approach
was predominantly based on qualitative methods. The random sampling technique was
used. A sample size of 200 was taken and 50 from each of these regions.
Primary data was collected through questionnaire and personal interview. Secondary
data was collected through various websites, gastronomic journals, magazines &
newspapers and local cooks.
The major findings of this research illuminated upon lack of authentic food of
Uttarakhand in all the major tourist destinations, lack of authentic style of food plantings
and cooking techniques, Uttarakhand's cuisine not being part of major dining places
along with lack of support with the government and locals.
Key words- culinary tourism, special interest tourism, culinary tourist, gastronomic.
*Assistant Lecturer, Institute of Hotel Management Dehradun
Research Scholar, Amity University Noida
**H.O.D, Institute Of Hotel Management Dehradun
Research Scholar, Graphic Era University
*Dr. Poonam Painuly
**Jagriti Jaiswal
***Priyanka Singh
ABSTRACT
Tourism is the major and important source of an economy (income) in a various hilly
state of India like Uttarakhand, Himachal Pradesh, J&K etc. The major proportion of
SGDP has shared by the tourism industry. It is being developed over the years; earlier an
individual or group of people travel only in the city or developed region of hilly state but
now tourism spread its wing over interior and village area of the state. Now the young
age population chooses to go in interior part of the hilly area. As to make it sustainable
we have to maximize its utility or benefit and minimize it cost.
The major factor that shows the impact on tourism is " economy, environment and 'social
TOURISM AND SOCIAL DEVELOPMENT IN HILL AREAS
there in the close tread of the environment and ecotourism resources in the mountains,
women are the real custodians of resources and understand the importance of
ecotourism for their economic survival and long-run sustenance. Amidst all these,
women empowerment in Bhilangana Valley of Uttarakhand upsurge with the initiatives
of a number of stakeholders involved in ecotourism promotion.
Present study is empirical in nature where 50 women respondents from 10 villages were
chosen on the basis of convenient sampling. Thus, 5 women from each village were
identified as a sample size to give a substantial base to the research study. Field visit was
conducted in the month of October and November 2016 where data were collected
through designed structured questionnaire incorporating the very important questions
like the extent to which women folks take participation in ecotourism activities, the likely
changes in their socio-economic background on account of direct involvement with
tourists' in community based activities. The rate of changes in entire societal/communal
and demographic spectrum owing to tourist movement has been dovetailed likewise in
the study. Social strata in the villages is characterized by the illiteracy, lower income
groups, traditional living style, thus making villages a perfect paradise for ecotourism
entrepreneurship among women. Almost in every account villagers' are tend to put in
the same bracket and that is what research paper dovetails. Study also analyzes the
relationship between ecotourism, economy and women empowerment and studies the
economic impacts of ecotourism on women folks of Bhilangana Valley. The findings of
the study indicate that the role of women have diversified to the extent that they equally
shoulder the responsibilities in ecotourism profession and empowers their families.
Keywords: ecotourism, women, economy, mountains, resources, valley.
* Asst. Professor, Govt. Degree College, Narendranagar (Tehri Garhwal), Uttarakhand,
*Munish Ahlawat
**Mukul Dimri
ABSTRACT
Special Interest tourism in Uttarakhand is increasingly becoming popular as the diversity
of leisure interests are changing among the tourists. The culinary tourist is a special
interest tourist whose prime motive of travel is to explore the gastronomic richness of a
place rather than travelling for individual leisure purposes which includes dining out at
famous restaurants, meeting celebrity chefs and food producers, visiting local food
markets. Uttarakhand has a rich and diverse culture, its origin roots down deep into the
mythology however as far as the cuisine of the area is concerned, there is little to
SCOPE OF CULINARY TOURISM AS A SPECIAL INTEREST TOURISM IN UTTARAKHAND
showcase as the cuisine is practised more in the houses and Uttarakhand which has a
very conservative nature it is very difficult to showcase to a tourist the cuisine which is
hidden.
The purpose of the study was to study the gaps between the present scenario of culinary
tourism in Uttarakhand and tourist expectations, prospects of culinary tourism in
Uttarakhand on a global platform.
The research design used for this project was exploratory in nature. The study approach
was predominantly based on qualitative methods. The random sampling technique was
used. A sample size of 200 was taken and 50 from each of these regions.
Primary data was collected through questionnaire and personal interview. Secondary
data was collected through various websites, gastronomic journals, magazines &
newspapers and local cooks.
The major findings of this research illuminated upon lack of authentic food of
Uttarakhand in all the major tourist destinations, lack of authentic style of food plantings
and cooking techniques, Uttarakhand's cuisine not being part of major dining places
along with lack of support with the government and locals.
Key words- culinary tourism, special interest tourism, culinary tourist, gastronomic.
*Assistant Lecturer, Institute of Hotel Management Dehradun
Research Scholar, Amity University Noida
**H.O.D, Institute Of Hotel Management Dehradun
Research Scholar, Graphic Era University
*Dr. Poonam Painuly
**Jagriti Jaiswal
***Priyanka Singh
ABSTRACT
Tourism is the major and important source of an economy (income) in a various hilly
state of India like Uttarakhand, Himachal Pradesh, J&K etc. The major proportion of
SGDP has shared by the tourism industry. It is being developed over the years; earlier an
individual or group of people travel only in the city or developed region of hilly state but
now tourism spread its wing over interior and village area of the state. Now the young
age population chooses to go in interior part of the hilly area. As to make it sustainable
we have to maximize its utility or benefit and minimize it cost.
The major factor that shows the impact on tourism is " economy, environment and 'social
TOURISM AND SOCIAL DEVELOPMENT IN HILL AREAS
and cultural impact'", tourism have a various dimension of study but in this paper, we
consider how tourism shows an impact on social and culture value as well as the
economy of a state. This paper will show the comparison on different factor between the
different hilly state and see have efficient the tourism industry in the various state. This
study is based on Secondary sources like Tourism department annual report as well
depends on literature survey to present arguments.
Key Words:- Tourism Development, Cultural development and Economic growth
nd*Assistant Professor; Department of Management Study; Kanyagurukul Campus 2
Campus; Gurukul Kangri Vishwavidyala Haridwar,nd**Phd Scholar; Department of Management Study Kanyagurukul Campus 2 Campus;
Gurukul Kangri Vishwavidyala Haridwar
*** Doon University, Dehradun
*Mr. Vinod Negi
ABSTRACT
Uttarakhand State was carved out of the state of Uttar Pradesh on November 9, 2000. It
is divided into two broad regions—Garhwali. The state is comprised of 13 districts,
namely, Chamoli, Pauri, Tehri, Uttarkashi, Dehradun, Haridwar and Rudraprayag in the
Garhwal region while Nainital, Almora, Pithoragarh, Udham Singh Nagar, Champawat
and Bageshwar falls in the Kumaon region. Of these 13 districts, four districts (Nainital,
Haridwar, Dehradun and Udham Singh Nagar) have large areas in the plains, whereas the
other nine districts comprise the hill region of the state. The positive features of these hill
districts are that they have enormous potential for tourism, a suitable climate for high-
value agriculture, and a pleasant environment due to 60 percent forest cover. These have
to be harnessed for a development strategy. Heritage is something which is inherited
from our ancestors. It reflects the way of life they lived and the same thing getting
transferred from generation in the same form or with modification. The input was given
continuously with aim to follow and communicate to our next generation. The high
attitude mountain gifted five major rivers as Ganga, Yamuna, Western Ganga and Kali
apart from smaller ones. This is a place where tourist like everything, the only demand
left is the sea. The empirical objective of the study is to find out the tourist perceptions
on status of Garhwali Cuisine in Uttarakhand, who are visiting in various tourist sites. The
studies also analyze the government and local community participation in promotion of
local food. The findings also suggest and recommend various measures can be practiced
to improve the awareness about the Garhwali Cuisine.
GARHWALI CUISINE:- CULTURAL HERITAGE OF UTTARAKHAND
Key Words: Heritage Tourism, Garhwali Cuisine, potential for tourism, inherited.
*Research Scholar, Pacific University, Udaipur
*Amar Prakash Dabral
ABSTRACT
This paper seeks to question whether it is the 'Notion of Choice' i.e. finding a work/life
balance decision that influences a woman's desire to strive for promotions within a
Hotel-organization or whether it is the choice made for female managers by a system of
Organizational processes eventually.
This research looks at 12 International Hotels in Dehradun,Rishikesh&Haridwar districts
of Uttarakhand State, India, and explores the barriers that prevent women from reaching
the top echelons in hotel management positions. A multi-variable qualitative approach,
using semi-structured interviews to study the intersection of gender, age and time in life
with career progression and their combined impact on the glass ceiling phenomenon
will be used.
The Interviews revealed that the perception of glass ceiling barriers faced by women
changed and varied, depending on where the women were in their career cycle. Further
variables revealedwere the 'long hours' culture, the Old Boy's network, hiring practices
and geographical mobility. These significantly influenced women's long term growth in
the industry.
The Hospitality Industry faces a worldwide shortage of skilled staff. This paper seeks to
consider the multi-faceted reasons due to whichthe Hotel sector is struggling to retain
talented female employees who wish to take advantage of the managerial career paths
offered.
Keywords:Hotels, Glass ceiling, Work-life balance, Intersectionality, Career barriers
*Assistant Professor,Graphic Era University
CONSTRUCTING GENDER POSITIONALITY AS AN INFLUENCE ON THE GLASS CEILING
FOR WOMEN IN THE HOTEL & HOSPITALITY INDUSTRY
and cultural impact'", tourism have a various dimension of study but in this paper, we
consider how tourism shows an impact on social and culture value as well as the
economy of a state. This paper will show the comparison on different factor between the
different hilly state and see have efficient the tourism industry in the various state. This
study is based on Secondary sources like Tourism department annual report as well
depends on literature survey to present arguments.
Key Words:- Tourism Development, Cultural development and Economic growth
nd*Assistant Professor; Department of Management Study; Kanyagurukul Campus 2
Campus; Gurukul Kangri Vishwavidyala Haridwar,nd**Phd Scholar; Department of Management Study Kanyagurukul Campus 2 Campus;
Gurukul Kangri Vishwavidyala Haridwar
*** Doon University, Dehradun
*Mr. Vinod Negi
ABSTRACT
Uttarakhand State was carved out of the state of Uttar Pradesh on November 9, 2000. It
is divided into two broad regions—Garhwali. The state is comprised of 13 districts,
namely, Chamoli, Pauri, Tehri, Uttarkashi, Dehradun, Haridwar and Rudraprayag in the
Garhwal region while Nainital, Almora, Pithoragarh, Udham Singh Nagar, Champawat
and Bageshwar falls in the Kumaon region. Of these 13 districts, four districts (Nainital,
Haridwar, Dehradun and Udham Singh Nagar) have large areas in the plains, whereas the
other nine districts comprise the hill region of the state. The positive features of these hill
districts are that they have enormous potential for tourism, a suitable climate for high-
value agriculture, and a pleasant environment due to 60 percent forest cover. These have
to be harnessed for a development strategy. Heritage is something which is inherited
from our ancestors. It reflects the way of life they lived and the same thing getting
transferred from generation in the same form or with modification. The input was given
continuously with aim to follow and communicate to our next generation. The high
attitude mountain gifted five major rivers as Ganga, Yamuna, Western Ganga and Kali
apart from smaller ones. This is a place where tourist like everything, the only demand
left is the sea. The empirical objective of the study is to find out the tourist perceptions
on status of Garhwali Cuisine in Uttarakhand, who are visiting in various tourist sites. The
studies also analyze the government and local community participation in promotion of
local food. The findings also suggest and recommend various measures can be practiced
to improve the awareness about the Garhwali Cuisine.
GARHWALI CUISINE:- CULTURAL HERITAGE OF UTTARAKHAND
Key Words: Heritage Tourism, Garhwali Cuisine, potential for tourism, inherited.
*Research Scholar, Pacific University, Udaipur
*Amar Prakash Dabral
ABSTRACT
This paper seeks to question whether it is the 'Notion of Choice' i.e. finding a work/life
balance decision that influences a woman's desire to strive for promotions within a
Hotel-organization or whether it is the choice made for female managers by a system of
Organizational processes eventually.
This research looks at 12 International Hotels in Dehradun,Rishikesh&Haridwar districts
of Uttarakhand State, India, and explores the barriers that prevent women from reaching
the top echelons in hotel management positions. A multi-variable qualitative approach,
using semi-structured interviews to study the intersection of gender, age and time in life
with career progression and their combined impact on the glass ceiling phenomenon
will be used.
The Interviews revealed that the perception of glass ceiling barriers faced by women
changed and varied, depending on where the women were in their career cycle. Further
variables revealedwere the 'long hours' culture, the Old Boy's network, hiring practices
and geographical mobility. These significantly influenced women's long term growth in
the industry.
The Hospitality Industry faces a worldwide shortage of skilled staff. This paper seeks to
consider the multi-faceted reasons due to whichthe Hotel sector is struggling to retain
talented female employees who wish to take advantage of the managerial career paths
offered.
Keywords:Hotels, Glass ceiling, Work-life balance, Intersectionality, Career barriers
*Assistant Professor,Graphic Era University
CONSTRUCTING GENDER POSITIONALITY AS AN INFLUENCE ON THE GLASS CEILING
FOR WOMEN IN THE HOTEL & HOSPITALITY INDUSTRY
SUSTAINABLE TOURISM AMONG MILLENNIALS: AN EMPIRICAL STUDY OF TRENDS IN
UDAIPUR
PROSPECTS, ISSUES & CHALLENGES FOR WOMEN IN HOSPITALITY INDUSTRY- DELHI
& NCR.
*DrMeeraMathur
ABSTRACT
Tourism is one of the largest and fastest growing industries in the world.It is an
increasinglyimportant source of income, employment and wealth in many countries. In
India, the tourism industry is a 6.23% contributor to the GDP of the country. However, its
rapidexpansion has also had a detrimental environmental (and socio-cultural) impact in
many regions. Sustainable Tourism is a buzzword in today's travel and tourism scenario.
Despite various measures taken by the UN and respective countries to strengthen
sustainable tourism in various parts of the globe, the concept is still only undergoing
actualization. Owing to their spending power and change in various travel perspectives,
tourism among the millennial generation (people born in the late 1980s and later) is on
the boom. This research paper explores the trends, attitudes and behavioral patterns of
the millennial generation towards sustainable tourism. A sample of 120 tourists to
Udaipur was analyzed using SPSS and AMOS showing that even though the concept of
sustainable tourism is a familiar one, tourists need concrete and pragmatic guidelines to
make sustainable tourism a reality. Certain measures to make sustainable tourism a
hands-on experience have been suggested.
Keywords: Sustainable Tourism, Millennial Generation, Attitudes
*Professor,Faculty of Management Studies,MohanlalSukhadia University,Udaipur
*Sonam Kapoor Semwal
ABSTRACT
Over the last decade hospitality industry has experienced tremendous growth. It's one
of the areas where women are employed in substantial numbers. It has no shortage of
women entering the business, but experience a high inequality in women's
empowerment and career advancement. The purpose of this study is to contribute to the
body of knowledge by continuing to shed lights on the barrier women face in their work
place that hinders their career advancement.
This research was carried out in 22 different Star categorized Hotels in Delhi & NCR area
to explore the opportunities & challenges faced by women employees in their day to day
functioning in hotel & hospitality industry. Questions were being asked with the help of
fully structured questionnaire & one to one interviews. This paper focuses on exploring
barriers to career advancement in hospitality industry. This makes it clear that while
women have made progress towards parity in the workplace, significant issues
surrounding women employees in hospitality & the needs of women travelers remain
unresolved. Although the hospitality industry shows growth, only few women are found
in high managerial positions. The hotel sector is dominated by women with an average
55.5% of the workforce, but is managed by men, as women are mainly found in positions
that are stereotypically ascribed to their gender, such as directors of sales, housekeeping,
and marketing. It is very interesting to understand what is limiting women to really
“come out” for the more prestigious role? Some of the noticeable barriers in the findings
of this research are- Work/ Family conflicts, Equality of the opportunities, Lack of
support, Gender Discrimination etc.Due to the aforementioned barriers, women are still
struggling to fully support themselves, and the barriers women face at their work place
hinder their career advancement.
Keywords- Hospitality, Family Conflicts, Gender Discrimination.
*Lecturer ,Graphic Era University, Dehradun
*Bhardwaj, Ajay
**Kumar, Ashish
ABSTRACT
Tourism presents a wide range of income generation opportunities for young
professionals in both formal and informal employment. Tourism jobs are often flexible
and can be carried out at various different locations such as the workplace, community,
and household. Women are facing challenges like they are often concentrated in low
status, low paid and precarious jobs in the tourism industry. Gender stereotyping and
discrimination mean that women mainly tend to perform jobs such as cooking, cleaning
and hospitality. Much tourism employment is seasonal and fluctuates according to the
volatile nature of the industry. Young professionals (especially women) have a special
responsibility of managing family along with their work/job. Hence stress is natural in all
such circumstances.
Nature has endowed each one of us with natural tendencies of entertainment to cope up
with all stresses of life. But we remain unaware of this oasis because of our extrovert
attitude and our super? cial understanding of our own self. A little thought on the
purpose, genesis, nature and the 'process' of experiencing entertainment, will make it
clear that there are nonspecific criteria to define or measure entertainment. Neither are
there any devices or means, which will certainly provide a particular kind of
STRESS MANAGEMENT THROUGH SELF ENTERTAINMENT: A REJUVENATING CONCEPT
FOR WORKING PROFESSIONALS (ESPECIALLY WOMEN) IN TOURISM & HOSPITALITY
SUSTAINABLE TOURISM AMONG MILLENNIALS: AN EMPIRICAL STUDY OF TRENDS IN
UDAIPUR
PROSPECTS, ISSUES & CHALLENGES FOR WOMEN IN HOSPITALITY INDUSTRY- DELHI
& NCR.
*DrMeeraMathur
ABSTRACT
Tourism is one of the largest and fastest growing industries in the world.It is an
increasinglyimportant source of income, employment and wealth in many countries. In
India, the tourism industry is a 6.23% contributor to the GDP of the country. However, its
rapidexpansion has also had a detrimental environmental (and socio-cultural) impact in
many regions. Sustainable Tourism is a buzzword in today's travel and tourism scenario.
Despite various measures taken by the UN and respective countries to strengthen
sustainable tourism in various parts of the globe, the concept is still only undergoing
actualization. Owing to their spending power and change in various travel perspectives,
tourism among the millennial generation (people born in the late 1980s and later) is on
the boom. This research paper explores the trends, attitudes and behavioral patterns of
the millennial generation towards sustainable tourism. A sample of 120 tourists to
Udaipur was analyzed using SPSS and AMOS showing that even though the concept of
sustainable tourism is a familiar one, tourists need concrete and pragmatic guidelines to
make sustainable tourism a reality. Certain measures to make sustainable tourism a
hands-on experience have been suggested.
Keywords: Sustainable Tourism, Millennial Generation, Attitudes
*Professor,Faculty of Management Studies,MohanlalSukhadia University,Udaipur
*Sonam Kapoor Semwal
ABSTRACT
Over the last decade hospitality industry has experienced tremendous growth. It's one
of the areas where women are employed in substantial numbers. It has no shortage of
women entering the business, but experience a high inequality in women's
empowerment and career advancement. The purpose of this study is to contribute to the
body of knowledge by continuing to shed lights on the barrier women face in their work
place that hinders their career advancement.
This research was carried out in 22 different Star categorized Hotels in Delhi & NCR area
to explore the opportunities & challenges faced by women employees in their day to day
functioning in hotel & hospitality industry. Questions were being asked with the help of
fully structured questionnaire & one to one interviews. This paper focuses on exploring
barriers to career advancement in hospitality industry. This makes it clear that while
women have made progress towards parity in the workplace, significant issues
surrounding women employees in hospitality & the needs of women travelers remain
unresolved. Although the hospitality industry shows growth, only few women are found
in high managerial positions. The hotel sector is dominated by women with an average
55.5% of the workforce, but is managed by men, as women are mainly found in positions
that are stereotypically ascribed to their gender, such as directors of sales, housekeeping,
and marketing. It is very interesting to understand what is limiting women to really
“come out” for the more prestigious role? Some of the noticeable barriers in the findings
of this research are- Work/ Family conflicts, Equality of the opportunities, Lack of
support, Gender Discrimination etc.Due to the aforementioned barriers, women are still
struggling to fully support themselves, and the barriers women face at their work place
hinder their career advancement.
Keywords- Hospitality, Family Conflicts, Gender Discrimination.
*Lecturer ,Graphic Era University, Dehradun
*Bhardwaj, Ajay
**Kumar, Ashish
ABSTRACT
Tourism presents a wide range of income generation opportunities for young
professionals in both formal and informal employment. Tourism jobs are often flexible
and can be carried out at various different locations such as the workplace, community,
and household. Women are facing challenges like they are often concentrated in low
status, low paid and precarious jobs in the tourism industry. Gender stereotyping and
discrimination mean that women mainly tend to perform jobs such as cooking, cleaning
and hospitality. Much tourism employment is seasonal and fluctuates according to the
volatile nature of the industry. Young professionals (especially women) have a special
responsibility of managing family along with their work/job. Hence stress is natural in all
such circumstances.
Nature has endowed each one of us with natural tendencies of entertainment to cope up
with all stresses of life. But we remain unaware of this oasis because of our extrovert
attitude and our super? cial understanding of our own self. A little thought on the
purpose, genesis, nature and the 'process' of experiencing entertainment, will make it
clear that there are nonspecific criteria to define or measure entertainment. Neither are
there any devices or means, which will certainly provide a particular kind of
STRESS MANAGEMENT THROUGH SELF ENTERTAINMENT: A REJUVENATING CONCEPT
FOR WORKING PROFESSIONALS (ESPECIALLY WOMEN) IN TOURISM & HOSPITALITY
entertainment. The purpose could be served by alternate means even if one is in a
specific mood to get a particular type of entertainment. The real source of
entertainment is available all the time, one only needs to feel it, awaken it and revive it.
This research paper aims at addressing stress management through self entertainment
as Entertainment is the core purpose for travel & tourism. If we see in reality the working
professionals as Host to the various services in tourism & hospitality; does his/her best in
order to entertain their guests/tourists. The level of satisfaction being achieved depends
upon the perfect management of professional & personal life. This is quite tough in case
offemale professionals but not impossible. Hence discussing the ways for utilizing one
of the most important component of tourism: Entertainment for managing stress
amongst working professionals is the primary objective of this paper. This will definitely
give lots of mantras(tips) to young working professionals of tourism & hospitality
industry for managing proper balance between employment & family.
Keywords: Self-Entertainment, Stress, Tourism, Hospitality, Women Empowerment,
Rejuvenate
*Research Scholar, Department of Tourism Management
**Faculty, Department of Tourism Management Dev SanskritiVishwavidyalaya,
*Puskar Singh Negi
ABSTRACT
The hospitality industry has long been maintaining the gender diversity and the gender
will always matter in this industry. This element of diversity enriches workplace
interactions and improves organizational outcomes but also brings certain gender
related issues with it. The overall representation of women in hospitality industry is quite
big but the share of women in senior level management positions is still very less. In this
industry the gender linked dilemmas have been the focus of so many studies. This paper
is an analytical study of available literature on various issues related to status of women
in the industry and determining why women's' career advancement has seemingly been
stalled, and the specific obstacles that need to be addressed.
Key words: Hospitality Industry, Female employees, Gender Diversity
* Assistant Professor, Centre for Mountain Tourism & Hospitality Studies,HNB
Garhwal,University
WORKING WOMEN IN HOSPITALITY INDUSTRY: ISSUES AND CHALLENGES
ISSUES & CHALLENGES IN HOSPITALITY INDUSTRY OF UTTARAKHAND
BARRIERS TO CAREER ADVANCEMENT OF WOMEN IN INDIAN HOSPITALITY INDUSTRY:
A LITERATURE REVIEW
*Azad Singh
**Chandra Shekhar Lingwal
ABSTRACT
Hospitality industry has been a major social phenomenon of the societies all along. It is
driven by the need of human being for new experience, adventure, leisure, education
and entertainment, it also include social, religious and business interests. The
globalization and education has fostered a desire to know more about different parts of
the world. The basic human thirst for new experience and knowledge has become
stronger, as communication barriers are getting overcome by technological advances.
Hospitality Industry has shown a rapid growth in the recent years in India due to its large
market and rise in the income of middle class, which has significant role in this
development. People are spending more on outing, refreshment and food in the hotels
and restaurants. The significant part is increase in the number of tour packages taken by
the families, which leads to increase the number of hotels and lodges. But as the Industry
is growing, there is increase in the number of problems too, and the situation of
Uttarakhand is not different from others.
Uttarakhand is among the top 10 most preferred state by tourists in India but it is also
face the most number of problems in Hospitality due to its geography. The study is
focused on different challenges being faced by Uttarakhand Hospitality Industry and
some points or solution to overcome these challenges. This paper has highlighted some
general issues and problems of Uttarakhand Hospitality Industry.
Key Words: Hospitality Industry, Connectivity, Promotional measures, Geography,
Infrastructural Facilities
*Assistant Professor, Amrapali Institute Of Hotel Managment, Haldwani
**Assistant Professor, Amrapali Institute Of Hotel Managment, Haldwani
*Juhi Garg
**Pinnacci Negi
***Alisha Ahuja
ABSTRACT
Despite the fact that the proportion of women in jobs has increased substantially in
recent years both in developed and developing countries (Davidson & Burke, 2004) , due
to increasing number of women undertaking professional studies, and there being
entertainment. The purpose could be served by alternate means even if one is in a
specific mood to get a particular type of entertainment. The real source of
entertainment is available all the time, one only needs to feel it, awaken it and revive it.
This research paper aims at addressing stress management through self entertainment
as Entertainment is the core purpose for travel & tourism. If we see in reality the working
professionals as Host to the various services in tourism & hospitality; does his/her best in
order to entertain their guests/tourists. The level of satisfaction being achieved depends
upon the perfect management of professional & personal life. This is quite tough in case
offemale professionals but not impossible. Hence discussing the ways for utilizing one
of the most important component of tourism: Entertainment for managing stress
amongst working professionals is the primary objective of this paper. This will definitely
give lots of mantras(tips) to young working professionals of tourism & hospitality
industry for managing proper balance between employment & family.
Keywords: Self-Entertainment, Stress, Tourism, Hospitality, Women Empowerment,
Rejuvenate
*Research Scholar, Department of Tourism Management
**Faculty, Department of Tourism Management Dev SanskritiVishwavidyalaya,
*Puskar Singh Negi
ABSTRACT
The hospitality industry has long been maintaining the gender diversity and the gender
will always matter in this industry. This element of diversity enriches workplace
interactions and improves organizational outcomes but also brings certain gender
related issues with it. The overall representation of women in hospitality industry is quite
big but the share of women in senior level management positions is still very less. In this
industry the gender linked dilemmas have been the focus of so many studies. This paper
is an analytical study of available literature on various issues related to status of women
in the industry and determining why women's' career advancement has seemingly been
stalled, and the specific obstacles that need to be addressed.
Key words: Hospitality Industry, Female employees, Gender Diversity
* Assistant Professor, Centre for Mountain Tourism & Hospitality Studies,HNB
Garhwal,University
WORKING WOMEN IN HOSPITALITY INDUSTRY: ISSUES AND CHALLENGES
ISSUES & CHALLENGES IN HOSPITALITY INDUSTRY OF UTTARAKHAND
BARRIERS TO CAREER ADVANCEMENT OF WOMEN IN INDIAN HOSPITALITY INDUSTRY:
A LITERATURE REVIEW
*Azad Singh
**Chandra Shekhar Lingwal
ABSTRACT
Hospitality industry has been a major social phenomenon of the societies all along. It is
driven by the need of human being for new experience, adventure, leisure, education
and entertainment, it also include social, religious and business interests. The
globalization and education has fostered a desire to know more about different parts of
the world. The basic human thirst for new experience and knowledge has become
stronger, as communication barriers are getting overcome by technological advances.
Hospitality Industry has shown a rapid growth in the recent years in India due to its large
market and rise in the income of middle class, which has significant role in this
development. People are spending more on outing, refreshment and food in the hotels
and restaurants. The significant part is increase in the number of tour packages taken by
the families, which leads to increase the number of hotels and lodges. But as the Industry
is growing, there is increase in the number of problems too, and the situation of
Uttarakhand is not different from others.
Uttarakhand is among the top 10 most preferred state by tourists in India but it is also
face the most number of problems in Hospitality due to its geography. The study is
focused on different challenges being faced by Uttarakhand Hospitality Industry and
some points or solution to overcome these challenges. This paper has highlighted some
general issues and problems of Uttarakhand Hospitality Industry.
Key Words: Hospitality Industry, Connectivity, Promotional measures, Geography,
Infrastructural Facilities
*Assistant Professor, Amrapali Institute Of Hotel Managment, Haldwani
**Assistant Professor, Amrapali Institute Of Hotel Managment, Haldwani
*Juhi Garg
**Pinnacci Negi
***Alisha Ahuja
ABSTRACT
Despite the fact that the proportion of women in jobs has increased substantially in
recent years both in developed and developing countries (Davidson & Burke, 2004) , due
to increasing number of women undertaking professional studies, and there being
growing legislation addressing issues of women and work, women are still poorly
represented in the senior management ranks in most sectors. Gender diversity is known
to contribute positively to workplace interactions and organizational outcomes, yet we
still seem to be miles away from achieving parity in the workplace in terms of gender. In
fact gender stereotyping is one issue that plagues most workplaces and hence a
common concern for many Human resource professionals. There is no doubt that the
proverbial “glass ceiling” is more than a myth and it still remains a serious barrier women
face in their life (Meharoof, 2009). The Indian hospitality Sector is no exception and
follows the same trend as it is marked by high inequality in women's empowerment and
career advancement. Infact indisputably the Indian hospitality industry is one of the
most difficult environs for women to work (Martin, 2000; Primavera, 2001).
Given this background, this paper aims to study various barriers that prevent the career
advancement of women in the Indian Hospitality Industry and the reasons behind the
gross under-representation of women in Managerial Positions and leadership Roles.
Methodology: The present study is a descriptive research using secondary data. This
data was gleaned from various books, reports, white papers, research papers, research
proceedings, magazine articles, newspaper articles/reports and, blogs.
Recommendations of the study will provide insight about the factors barring women
advancement in Indian hospitality industry and stakeholders may use the findings to
create a better eco-system for women positioning into the Indian hospitality industry
which will help organizational leaders who wish to promote the best people irrespective
of the gender.
Key words: Indian Hospitality industry, women, career, barriers and advancement.
*Faculty, Deptt of Humanities and Social Sciences
**Faculty, Deptt of Management Studies
***Faculty, Deptt of Humanities and Social Sciences
:
*Rupinder Kaur Gandhi
ABSTRACT
The notion of Women empowerment has become the most talked upon subject matter.
In context to this, the proposed thought points out that even if women rule the world,
the primary concern still exists and that concern is of women being the fairer sex.
Security being the prime concern for women in hospitality industry, the hypothesis of
the paper supports a part of communication that can expose some portion (if not
completely) of danger. This part of communication comes under Non verbal
A PANDORA OF CUES FOR SECURITY OF WOMEN IN HOSPITALITY INDUSTRY
communication i.e.(N.V.C). The communication theory of Mehrabian (1967) has
concluded the following formula '7% verbal liking+38% vocal liking+55% facial Liking'.
It was revealed in H.Ford (2010) that 'The world around us is a world of signs whose job it
is to represent reality'. Therefore the research is an attempt to provide a proper direction
as well as awareness about those hidden implications of NVC that are not in control of
one's will. The methodology comprised a comprehensive and analytical study of some
selected research literature for e.g. of Dr.Paul Ekman , the researcher and author best
known for furthering our understanding of nonverbal behavior .The findings thus
converged on the idea “ if it can give private security personnel a direct edge in
understanding the true intentions of people' likewise it can also be incorporated in the
smart grooming sessions of girls in hospitality sector. 'In short, body language helps us
quickly to sort out friends from foe, good from bad and sincere from dishonest words'.
These implications if known to many can lessen the intensity of any crime planned
otherwise.
Key Words :Women security, consciousness, Non verbal communication
*Assistant Professor , School of Humanities and Social Sciences, Graphic Era University, Dehradun
* Mr.Ravish Kukreti
ABSTRACT
Tourism and Hospitality Industry is one of the fastest growing industry of the world and
India is also integral part of this development according to the statistics over 7.1 million
Tourist arrived in India in the year 2015 which is believed to reach 15.3 million by
2025.For the developing countries like India discrimination and gender inequalities are
the major impediment for development one of the area where gender inequalities can
play an important role is Tourism (UNWTO-2006) ,as many tourism study has shown an
important link of tourism with community development and women .Empowerment in
wide spectrum deals with important issues which covers the aspect of gender equality of
society which means both men and women can have same rights opportunities and
obligation in each and every sphere of life
The state of uttarakhand is the 27 state of the Indian republic formed on 9 November
2000,enriched presence of wide flora and fauna along with scenic beauty makes it as 11
Himalayan State and the perfect blend of this along with the cultural diversities makes it
a perfect destination for the tourist visitors ,according to the statistics the ratio of
females to male is 963/1000.Tourism can act as an dynamic force for women
EMPOWERING WOMEN THROUGH HOSPITALITY AND TOURISM DEVELOPMENT- A
CASE STUDY OF UTTARAKHAND
growing legislation addressing issues of women and work, women are still poorly
represented in the senior management ranks in most sectors. Gender diversity is known
to contribute positively to workplace interactions and organizational outcomes, yet we
still seem to be miles away from achieving parity in the workplace in terms of gender. In
fact gender stereotyping is one issue that plagues most workplaces and hence a
common concern for many Human resource professionals. There is no doubt that the
proverbial “glass ceiling” is more than a myth and it still remains a serious barrier women
face in their life (Meharoof, 2009). The Indian hospitality Sector is no exception and
follows the same trend as it is marked by high inequality in women's empowerment and
career advancement. Infact indisputably the Indian hospitality industry is one of the
most difficult environs for women to work (Martin, 2000; Primavera, 2001).
Given this background, this paper aims to study various barriers that prevent the career
advancement of women in the Indian Hospitality Industry and the reasons behind the
gross under-representation of women in Managerial Positions and leadership Roles.
Methodology: The present study is a descriptive research using secondary data. This
data was gleaned from various books, reports, white papers, research papers, research
proceedings, magazine articles, newspaper articles/reports and, blogs.
Recommendations of the study will provide insight about the factors barring women
advancement in Indian hospitality industry and stakeholders may use the findings to
create a better eco-system for women positioning into the Indian hospitality industry
which will help organizational leaders who wish to promote the best people irrespective
of the gender.
Key words: Indian Hospitality industry, women, career, barriers and advancement.
*Faculty, Deptt of Humanities and Social Sciences
**Faculty, Deptt of Management Studies
***Faculty, Deptt of Humanities and Social Sciences
:
*Rupinder Kaur Gandhi
ABSTRACT
The notion of Women empowerment has become the most talked upon subject matter.
In context to this, the proposed thought points out that even if women rule the world,
the primary concern still exists and that concern is of women being the fairer sex.
Security being the prime concern for women in hospitality industry, the hypothesis of
the paper supports a part of communication that can expose some portion (if not
completely) of danger. This part of communication comes under Non verbal
A PANDORA OF CUES FOR SECURITY OF WOMEN IN HOSPITALITY INDUSTRY
communication i.e.(N.V.C). The communication theory of Mehrabian (1967) has
concluded the following formula '7% verbal liking+38% vocal liking+55% facial Liking'.
It was revealed in H.Ford (2010) that 'The world around us is a world of signs whose job it
is to represent reality'. Therefore the research is an attempt to provide a proper direction
as well as awareness about those hidden implications of NVC that are not in control of
one's will. The methodology comprised a comprehensive and analytical study of some
selected research literature for e.g. of Dr.Paul Ekman , the researcher and author best
known for furthering our understanding of nonverbal behavior .The findings thus
converged on the idea “ if it can give private security personnel a direct edge in
understanding the true intentions of people' likewise it can also be incorporated in the
smart grooming sessions of girls in hospitality sector. 'In short, body language helps us
quickly to sort out friends from foe, good from bad and sincere from dishonest words'.
These implications if known to many can lessen the intensity of any crime planned
otherwise.
Key Words :Women security, consciousness, Non verbal communication
*Assistant Professor , School of Humanities and Social Sciences, Graphic Era University, Dehradun
* Mr.Ravish Kukreti
ABSTRACT
Tourism and Hospitality Industry is one of the fastest growing industry of the world and
India is also integral part of this development according to the statistics over 7.1 million
Tourist arrived in India in the year 2015 which is believed to reach 15.3 million by
2025.For the developing countries like India discrimination and gender inequalities are
the major impediment for development one of the area where gender inequalities can
play an important role is Tourism (UNWTO-2006) ,as many tourism study has shown an
important link of tourism with community development and women .Empowerment in
wide spectrum deals with important issues which covers the aspect of gender equality of
society which means both men and women can have same rights opportunities and
obligation in each and every sphere of life
The state of uttarakhand is the 27 state of the Indian republic formed on 9 November
2000,enriched presence of wide flora and fauna along with scenic beauty makes it as 11
Himalayan State and the perfect blend of this along with the cultural diversities makes it
a perfect destination for the tourist visitors ,according to the statistics the ratio of
females to male is 963/1000.Tourism can act as an dynamic force for women
EMPOWERING WOMEN THROUGH HOSPITALITY AND TOURISM DEVELOPMENT- A
CASE STUDY OF UTTARAKHAND
empowerment for the state if proper and channelized development of tourism is done it
would result in effective women empowerment for the state
Keywords: Women Empowerment, Gender inequalities , Job Characteristics,
Discrimination
*Assistant Professor ,Graphic Era University
*Vipul Bhandari
**Shilpi Mittal
***Arjun Huja
ABSTRACT
This research paper examines the role of human resource management practices in
enabling quality enhancement by employees at hotel & tourism industry. The purpose
of this study is to examine the relationship between human resource ideologies
(practices), attitude of service and service standards in the hotels & tourism industry.
The Hotel & Tourism industry are continuously focusing on improving customer service
quality & customer satisfaction. Basically, a healthy and sound hotel's human resource
management can create work culture that encompasses a positive human behavior &
hence upgrading the service quality by & of the employees. The paper inveigles the role
& attitude of employees in hotel & tourism sector. This research which has been carried
out has both qualitative and quantitative data. The conceptualization is based on deep
review of the literature of previous disparate strands & then clubbing them together and
along with the study which was carried out in ten hotels which focus on the quality of
service that is provided by the salaried and paid employees (daily and monthly) and also
on their attitude of service. The general findings which came out were, that the service
staff serves in very cost effective ways in order to ensure quality service, provided the
human resource management practices are fair enough for the employees like fair
wages, work life balance, job satisfaction etc. Hence, it was found that there were no
differences in the service quality provided by staff.. The findings also suggests that the
human resource management practices like highly stratified recruitment, new &
innovative ideologies at various trainings and the creation of team building
environment upgrading the service quality & hence customer satisfaction. Also, the
human resource practices adopted by the human resource management had major
effect on customer perceptions of service quality and very less effect by attitude of
ROLE OF HUMAN RESOURCE MANAGEMENT IN ENHANCING THE QUALITY &
STANDARDS AT HOTEL AND TOURISM INDUSTRY
employee's service.
Keywords: Tourism & hotel industry; Human resource management; Human resource
management practices: Attitude of Service; Customer satisfaction
*Asst. Prof.,School of Hotel Management & Hospitality,Graphic Era University
**Asst. Prof.,Department of Commerce,Graphic Era University
***Asst. Prof., Department of Animation & Gaming,Graphic Era Hill University
*Dr.Ravi Gupta
ABSTRACT
In order to be successful in the market it is not sufficient to only concentrate on customer
satisfaction but there are other aspect also to be considered in retaining the existing
customer, by implementing effective policy such as good relation between customer,
employee and manger or owner (as in Indian scenario). A good management approach
focusing on loyality, positivity, attributes, satisfaction, motivation etc all are co-
interrelated selection which is indispensable.
Given the vital role of customer satisfaction, it is not surprising that a variety of research
has been devoted to
investigating the determinants of satisfaction. Satisfaction can be determined by
subjective (e.g. customer needs,
emotions) and objective factors (e. g. product and service features). Applying to the
hospitality industry, there have
been numerous studies that examine attributes that travelers may find important
regarding customer satisfaction.
Keywords: Customer Satisfaction, tourism, employee satisfaction
* Freelance Academician, Dehradun
RELATIONSHIP BETWEEN CUSTOMER SATISFACTION, EMPLOYEE SATISFACTION AND
MANAGER OR OWNER SATISFACTION FOR ACCOMMODATION UNITS: SPECIAL
REFERENCE TO DEHRADUN DISTRICT
empowerment for the state if proper and channelized development of tourism is done it
would result in effective women empowerment for the state
Keywords: Women Empowerment, Gender inequalities , Job Characteristics,
Discrimination
*Assistant Professor ,Graphic Era University
*Vipul Bhandari
**Shilpi Mittal
***Arjun Huja
ABSTRACT
This research paper examines the role of human resource management practices in
enabling quality enhancement by employees at hotel & tourism industry. The purpose
of this study is to examine the relationship between human resource ideologies
(practices), attitude of service and service standards in the hotels & tourism industry.
The Hotel & Tourism industry are continuously focusing on improving customer service
quality & customer satisfaction. Basically, a healthy and sound hotel's human resource
management can create work culture that encompasses a positive human behavior &
hence upgrading the service quality by & of the employees. The paper inveigles the role
& attitude of employees in hotel & tourism sector. This research which has been carried
out has both qualitative and quantitative data. The conceptualization is based on deep
review of the literature of previous disparate strands & then clubbing them together and
along with the study which was carried out in ten hotels which focus on the quality of
service that is provided by the salaried and paid employees (daily and monthly) and also
on their attitude of service. The general findings which came out were, that the service
staff serves in very cost effective ways in order to ensure quality service, provided the
human resource management practices are fair enough for the employees like fair
wages, work life balance, job satisfaction etc. Hence, it was found that there were no
differences in the service quality provided by staff.. The findings also suggests that the
human resource management practices like highly stratified recruitment, new &
innovative ideologies at various trainings and the creation of team building
environment upgrading the service quality & hence customer satisfaction. Also, the
human resource practices adopted by the human resource management had major
effect on customer perceptions of service quality and very less effect by attitude of
ROLE OF HUMAN RESOURCE MANAGEMENT IN ENHANCING THE QUALITY &
STANDARDS AT HOTEL AND TOURISM INDUSTRY
employee's service.
Keywords: Tourism & hotel industry; Human resource management; Human resource
management practices: Attitude of Service; Customer satisfaction
*Asst. Prof.,School of Hotel Management & Hospitality,Graphic Era University
**Asst. Prof.,Department of Commerce,Graphic Era University
***Asst. Prof., Department of Animation & Gaming,Graphic Era Hill University
*Dr.Ravi Gupta
ABSTRACT
In order to be successful in the market it is not sufficient to only concentrate on customer
satisfaction but there are other aspect also to be considered in retaining the existing
customer, by implementing effective policy such as good relation between customer,
employee and manger or owner (as in Indian scenario). A good management approach
focusing on loyality, positivity, attributes, satisfaction, motivation etc all are co-
interrelated selection which is indispensable.
Given the vital role of customer satisfaction, it is not surprising that a variety of research
has been devoted to
investigating the determinants of satisfaction. Satisfaction can be determined by
subjective (e.g. customer needs,
emotions) and objective factors (e. g. product and service features). Applying to the
hospitality industry, there have
been numerous studies that examine attributes that travelers may find important
regarding customer satisfaction.
Keywords: Customer Satisfaction, tourism, employee satisfaction
* Freelance Academician, Dehradun
RELATIONSHIP BETWEEN CUSTOMER SATISFACTION, EMPLOYEE SATISFACTION AND
MANAGER OR OWNER SATISFACTION FOR ACCOMMODATION UNITS: SPECIAL
REFERENCE TO DEHRADUN DISTRICT
IMPACT OF FOOD ADDITIVES AND PRESERVATIVES ON HUMAN HEALTH:A REVIEW
*Archana Joshi Bachheti,
** Neetu Sharma
*** Rakesh Kumar Bachheti
ABSTRACT
Food additives are natural or synthetic chemical substances which are widely used to
food at any stage to affect its quality, texture, consistency, taste, colour, alkalinity or
acidity. The food has limited shelf life, so there are preservatives used in most grocery
store food products, whether during processing, packaging or storing. These food
preservative is a class of food additive that help to prevent food spoilage by preventing
the growth and proliferation of pathogenic microorganisms like Bacillus cereus and
Staphylococcus aureus. This can be achieved by bringing down the pH of the food so as
to make the environment unfavourable for these microbes. The present paper was
reviewed by assessing data published in journals, websites and published data from
universities in the form of doctoral thesis. Qualitative reviews were reviewed in similar
topics and the results were compared to get a better understanding of the research
carried out in these issues and emphasized on the advantages and disadvantages of
these additives, although additives are used in food processing to slow spoilage, prevent
fats, and oils from going rancid, prevent fruits from turning brown, and fortify or enrich
the food with synthetic vitamins and minerals to replace the natural ones that were lost
during processing but our health can suffer as a consequence of these chemical assault,
as our body is not a machine designed to run on synthetic chemicals. Food additives can
be particularly hazardous for young children. This is certainly true for endocrine
disrupting chemicals like propyl paraben, which has been shown to alter hormone
signaling and gene expression. When exposure occurs during critical times of
development, both before and after birth, it can affect development of your child's
reproductive, neurological, and immune systems, and this may have far-reaching effects
over the course of their life. Some additives are natural, like salt or sugar and the only
way a consumer can be relatively well assured that they are not eating unknown
additives is to buy fresh, unprocessed local food. Awareness of food additives can be
spread by national and international seminars and conferences and safe food can be the
goal for all concerned.
Keywords: Food Additives, preservatives, microbes, synthetic chemicals.
*Department of Allied Science, Graphic Era University,Dehradun
**Department of Allied Science, Graphic Era University,Dehradun
***Department of Allied Science, Graphic Era University,Dehradun
AN ANALYSIS OF OCCUPATIONAL MOBILITY & SOCIAL ADJUSTMENT IN WOMEN
WORKING IN TOURISM INDUSTRY
EMPOWERING WOMEN THROUGH HOSPITALITY AND TOURISM DEVELOPMENT- A
CASE STUDY OF UTTARAKHAND
* Dr. Anupama Sharma
ABSTRACT
Women today can be seen working in every sphere. They are dominating each and every
organized and unorganized sector. Tourism industry today is the most preferred sector
by the women to serve. The glamorous image of tourism industry is the chief factor
which pushes them to work into this sector. Though today women are competing with
males , supporting their families economically, looking after their child, performing their
traditional and professional roles with equal importance, are not seen satisfied with their
personal and professional life because they have to face various kinds of personal social,
psychological, physiological and environmental problems on both ground .In this
present paper I have tried to put forth the problems which are generally faced by women
while choosing career and performing personal and professional roles together. The
factors responsible for hindering the way of occupational mobility for the women
working in tourism industry are also analyzed here. Further how they make adjustment
with their social and professional life is also studied. For analyzing all these facts a survey
has been conducted among 300 female employees working in different field of tourism
sector. Various sectors of tourism industry including hotels, travel agencies,
transportation sector and different shopping emporiums of Agra city has been chosen
as the study area. In spite of this, information also has been gathered through secondary
sources. After analyzing all the facts it can be concluded that dual responsibility of
personal and professional duties is overburdening the women, deteriorating their
physical as well as mental health , and spoiling their inter-personal relations. All
including husband, children, in-laws, colleagues, and officers have to understand their
situation and have to cooperate them in all sense.
KEY WORDS:-Occupational Mobility, Tourism Industry, Hospitality, Working Women,
Role Conflict, Social – Adjustment
* Assistant Professor, Maharaja Surajmal Institute, C-4, Janakpuri, New Delhi-58
* Mr.Ravish Kukreti
ABSTRACT
Tourism and Hospitality Industry is one of the fastest growing industry of the world and
India is also integral part of this development according to the statistics over 7.1 million
Tourist arrived in India in the year 2015 which is believed to reach 15.3 million by
IMPACT OF FOOD ADDITIVES AND PRESERVATIVES ON HUMAN HEALTH:A REVIEW
*Archana Joshi Bachheti,
** Neetu Sharma
*** Rakesh Kumar Bachheti
ABSTRACT
Food additives are natural or synthetic chemical substances which are widely used to
food at any stage to affect its quality, texture, consistency, taste, colour, alkalinity or
acidity. The food has limited shelf life, so there are preservatives used in most grocery
store food products, whether during processing, packaging or storing. These food
preservative is a class of food additive that help to prevent food spoilage by preventing
the growth and proliferation of pathogenic microorganisms like Bacillus cereus and
Staphylococcus aureus. This can be achieved by bringing down the pH of the food so as
to make the environment unfavourable for these microbes. The present paper was
reviewed by assessing data published in journals, websites and published data from
universities in the form of doctoral thesis. Qualitative reviews were reviewed in similar
topics and the results were compared to get a better understanding of the research
carried out in these issues and emphasized on the advantages and disadvantages of
these additives, although additives are used in food processing to slow spoilage, prevent
fats, and oils from going rancid, prevent fruits from turning brown, and fortify or enrich
the food with synthetic vitamins and minerals to replace the natural ones that were lost
during processing but our health can suffer as a consequence of these chemical assault,
as our body is not a machine designed to run on synthetic chemicals. Food additives can
be particularly hazardous for young children. This is certainly true for endocrine
disrupting chemicals like propyl paraben, which has been shown to alter hormone
signaling and gene expression. When exposure occurs during critical times of
development, both before and after birth, it can affect development of your child's
reproductive, neurological, and immune systems, and this may have far-reaching effects
over the course of their life. Some additives are natural, like salt or sugar and the only
way a consumer can be relatively well assured that they are not eating unknown
additives is to buy fresh, unprocessed local food. Awareness of food additives can be
spread by national and international seminars and conferences and safe food can be the
goal for all concerned.
Keywords: Food Additives, preservatives, microbes, synthetic chemicals.
*Department of Allied Science, Graphic Era University,Dehradun
**Department of Allied Science, Graphic Era University,Dehradun
***Department of Allied Science, Graphic Era University,Dehradun
AN ANALYSIS OF OCCUPATIONAL MOBILITY & SOCIAL ADJUSTMENT IN WOMEN
WORKING IN TOURISM INDUSTRY
EMPOWERING WOMEN THROUGH HOSPITALITY AND TOURISM DEVELOPMENT- A
CASE STUDY OF UTTARAKHAND
* Dr. Anupama Sharma
ABSTRACT
Women today can be seen working in every sphere. They are dominating each and every
organized and unorganized sector. Tourism industry today is the most preferred sector
by the women to serve. The glamorous image of tourism industry is the chief factor
which pushes them to work into this sector. Though today women are competing with
males , supporting their families economically, looking after their child, performing their
traditional and professional roles with equal importance, are not seen satisfied with their
personal and professional life because they have to face various kinds of personal social,
psychological, physiological and environmental problems on both ground .In this
present paper I have tried to put forth the problems which are generally faced by women
while choosing career and performing personal and professional roles together. The
factors responsible for hindering the way of occupational mobility for the women
working in tourism industry are also analyzed here. Further how they make adjustment
with their social and professional life is also studied. For analyzing all these facts a survey
has been conducted among 300 female employees working in different field of tourism
sector. Various sectors of tourism industry including hotels, travel agencies,
transportation sector and different shopping emporiums of Agra city has been chosen
as the study area. In spite of this, information also has been gathered through secondary
sources. After analyzing all the facts it can be concluded that dual responsibility of
personal and professional duties is overburdening the women, deteriorating their
physical as well as mental health , and spoiling their inter-personal relations. All
including husband, children, in-laws, colleagues, and officers have to understand their
situation and have to cooperate them in all sense.
KEY WORDS:-Occupational Mobility, Tourism Industry, Hospitality, Working Women,
Role Conflict, Social – Adjustment
* Assistant Professor, Maharaja Surajmal Institute, C-4, Janakpuri, New Delhi-58
* Mr.Ravish Kukreti
ABSTRACT
Tourism and Hospitality Industry is one of the fastest growing industry of the world and
India is also integral part of this development according to the statistics over 7.1 million
Tourist arrived in India in the year 2015 which is believed to reach 15.3 million by
2025.For the developing countries like India discrimination and gender inequalities are
the major impediment for development one of the area where gender inequalities can
play an important role is Tourism (UNWTO-2006) ,as many tourism study has shown an
important link of tourism with community development and women .Empowerment in
wide spectrum deals with important issues which covers the aspect of gender equality of
society which means both men and women can have same rights opportunities and
obligation in each and every sphere of life
The state of uttarakhand is the 27 state of the Indian republic formed on 9 November
2000,enriched presence of wide flora and fauna along with scenic beauty makes it as 11
Himalayan State and the perfect blend of this along with the cultural diversities makes it
a perfect destination for the tourist visitors ,according to the statistics the ratio of
females to male is 963/1000.Tourism can act as an dynamic force for women
empowerment for the state if proper and channelized development of tourism is done it
would result in effective women empowerment for the state
Keywords: Women Empowerment, Gender inequalities , Job Characteristics,
Discrimination
*Assistant Professor ,Graphic Era University
*Ritu Chandna
** Seema Saini
ABSTRACT
India is a developing country and there is diversity in religions, culture and customs. Role
of the women in India mostly was household and limited to domestic issues. But
nowadays women are working parallel to men in all fields. In the recent times, women
are playing important roles in hospitality and tourism industry. There are so many
challenges faced by working woman in this industry like harsh treatment, extended
working hours, less number of leaves/holidays, low wages and insecurity. Fuzzy AHP
approach has been widely used by decision makers to rank various factors or alternatives
to take the optimum decision. In this paper, seven major problems faced by working
women in hospitality and tourism are identified and ranked by using fuzzy AHP
approach. This will help to improve the condition of working by identifying the major
areas for improvement. This will help more and more women give their contribution in
the hospitality and tourism industry.
RANKING OF PROBLEMS FACED BY WORKING WOMAN IN HOSPITALITY AND TOURISM
INDUSTRY BY USING FUZZY AHP APPROACH
Key Words: Working women, hospitality and tourism industry, fuzzy AHP, ranking
* Department of Mathematics, Graphic Era University, Dehradun
** Department of Mathematics, Graphic Era University, Dehradun
*Mr Rahul Tiwari
**Ms Bhanu Basumatari
ABSTRACT
Assam is one of the most beautiful states of India. The state is famous for its rich
traditions and beauty of nature. Even though it is considered to be one of the most
beautiful states of India, yet the status of females in Assam lags behind that of males in
the state. In this paper we studied the data from various population censuses. Through
this data we try to picture out the status of woman in Assam. In later half of this paper we
took a glance about various laws which are proposed by government of India for
improving the condition of females in Assam. In the end we try to figure out the gap
between the population and the steps taken by the government and how these steps
could put a better effect on the status of women in Assam.
Keywords: Education, status, economic condition, heath, political condition etc.
*Assistant Professor,GNA University, Phagwara,Punjab
**Head Clerk,IPRO BTAD, Bijni Sub Division,Assam
*Vartika Gupta
**Ashutosh Sharma
ABSTRACT
Health and wellness tourism includes safe and pleasurable place to live and visit both
nationally and internationally. Medical care and health, relaxation, recovery, beauty and
therapy are the main purpose of health and wellness tourism. Exponential growth of
tourism has lead to a rising demand of water utilization. In general clean drinking water
A GLANCE AT STATUS OF WOMEN IN ASSAM
EFFECT OF TOURISM ON WATER QUALITY: A REVIEW
2025.For the developing countries like India discrimination and gender inequalities are
the major impediment for development one of the area where gender inequalities can
play an important role is Tourism (UNWTO-2006) ,as many tourism study has shown an
important link of tourism with community development and women .Empowerment in
wide spectrum deals with important issues which covers the aspect of gender equality of
society which means both men and women can have same rights opportunities and
obligation in each and every sphere of life
The state of uttarakhand is the 27 state of the Indian republic formed on 9 November
2000,enriched presence of wide flora and fauna along with scenic beauty makes it as 11
Himalayan State and the perfect blend of this along with the cultural diversities makes it
a perfect destination for the tourist visitors ,according to the statistics the ratio of
females to male is 963/1000.Tourism can act as an dynamic force for women
empowerment for the state if proper and channelized development of tourism is done it
would result in effective women empowerment for the state
Keywords: Women Empowerment, Gender inequalities , Job Characteristics,
Discrimination
*Assistant Professor ,Graphic Era University
*Ritu Chandna
** Seema Saini
ABSTRACT
India is a developing country and there is diversity in religions, culture and customs. Role
of the women in India mostly was household and limited to domestic issues. But
nowadays women are working parallel to men in all fields. In the recent times, women
are playing important roles in hospitality and tourism industry. There are so many
challenges faced by working woman in this industry like harsh treatment, extended
working hours, less number of leaves/holidays, low wages and insecurity. Fuzzy AHP
approach has been widely used by decision makers to rank various factors or alternatives
to take the optimum decision. In this paper, seven major problems faced by working
women in hospitality and tourism are identified and ranked by using fuzzy AHP
approach. This will help to improve the condition of working by identifying the major
areas for improvement. This will help more and more women give their contribution in
the hospitality and tourism industry.
RANKING OF PROBLEMS FACED BY WORKING WOMAN IN HOSPITALITY AND TOURISM
INDUSTRY BY USING FUZZY AHP APPROACH
Key Words: Working women, hospitality and tourism industry, fuzzy AHP, ranking
* Department of Mathematics, Graphic Era University, Dehradun
** Department of Mathematics, Graphic Era University, Dehradun
*Mr Rahul Tiwari
**Ms Bhanu Basumatari
ABSTRACT
Assam is one of the most beautiful states of India. The state is famous for its rich
traditions and beauty of nature. Even though it is considered to be one of the most
beautiful states of India, yet the status of females in Assam lags behind that of males in
the state. In this paper we studied the data from various population censuses. Through
this data we try to picture out the status of woman in Assam. In later half of this paper we
took a glance about various laws which are proposed by government of India for
improving the condition of females in Assam. In the end we try to figure out the gap
between the population and the steps taken by the government and how these steps
could put a better effect on the status of women in Assam.
Keywords: Education, status, economic condition, heath, political condition etc.
*Assistant Professor,GNA University, Phagwara,Punjab
**Head Clerk,IPRO BTAD, Bijni Sub Division,Assam
*Vartika Gupta
**Ashutosh Sharma
ABSTRACT
Health and wellness tourism includes safe and pleasurable place to live and visit both
nationally and internationally. Medical care and health, relaxation, recovery, beauty and
therapy are the main purpose of health and wellness tourism. Exponential growth of
tourism has lead to a rising demand of water utilization. In general clean drinking water
A GLANCE AT STATUS OF WOMEN IN ASSAM
EFFECT OF TOURISM ON WATER QUALITY: A REVIEW
and water resources is needed for tourism to support the amusing activities such as
swimming pools and fishing, golf courses, wellness centers, hotels, food production and
personal use of water by tourist which can results in the generation of large amount of
wastewater and deteriorate the water quality. The release wastewater causes various
disease and negative environmental influences. In India, there are about 3, 00,000 hotels
and resorts in India. So, there is a major issue regarding the generation of wastewater
from the hotels and resorts. When we analyzed the issue of water equity in relation to
tourism as published in the journals, articles, reports and present papers which showed a
difference that actually exists in developing areas that already suffer water shortage.
Such analysis increase serious apprehension regarding water access in those countries.
Present paper emphasized the factors which effects on water quality by tourism.
Therefore the accessibility of clean and potable water for tourism creativities will
become an important factor and the knowledge regarding the importance of water
quality and health issues must be shared on national and international platform to aware
the public.
Keywords: Tourism; wastewater; water quality; health
*Ph.D. Scholar, Department of Allied Science, Graphic Era University, Dehradun (U.K.)
**Ph.D. Scholar, Department of Allied Science, Graphic Era University, Dehradun (U.K.)
*Anoop Semwal
ABSTRACT
The hotel industry is a human based industry. The success of a hotel depends on the
human relationships. The hotel management has realized that in order to keep their
guest happy right employee must be hired. An insight into the services provided in the
hotel shows that the employees in the hotel needs to be patient, soft spoken and have
high level of human understanding.
Keeping this in mind the present study was carried out in the 5 star hotels of Delhi & NCR
to find out the reasons for preference of women employee in hotel. The Human
Resource managers of these hotels were taken as samples to collect the information. The
study showed that the women employees are preferred to be hired in Front Office due to
their soft skills expertise and in the House keeping department due to their esthetic
sense. Very few women employee were found to be working in Food Production
department. The study reveals why women are preferred more in guest service areas of
the hotel with the help of variables like Human Understanding, Patience Communication
Skills, and Aesthetic sense. The study also analyses the reason for preference of Women
PREFERANCE OF WOMEN EMPLOYEES IN HOTEL INDUSTRY
Employee at managerial level. The variables taken into consideration were interpersonal
skills, decision making ability, democratic leadership, coordination and flexible nature.
One Way Analysis Of Variance was used for interpretation and verification for the
significance relationship amongst each variable. The study proves that the women
employees are more suitable at the Guest service areas and also at the managerial level.
Her coordinating and Democratic style of leadership was appreciated, however she was
found lacking in her decision making ability. The study concludes that there are benefits
of hiring women in hotel industry.
Keywords: - Preference, Women Employee, Hotel, Guest service Area
*Himalyan Institute of Technology,Dehradun
*Ritu Chandna
**Seema Saini
ABSTRACT
India is a developing country and there is diversity in religions, culture and customs. Role
of the women in India mostly was household and limited to domestic issues. But
nowadays women are working parallel to men in all fields. In the recent times, women are
playing important roles in hospitality and tourism industry. There are so many
challenges faced by working woman in this industry like harsh treatment, extended
working hours, less number of leaves/holidays, low wages and insecurity. Fuzzy AHP
approach has been widely used by decision makers to rank various factors or alternatives
to take the optimum decision. In this paper, seven major problems faced by working
women in hospitality and tourism are identified and ranked by using fuzzy AHP
approach. This will help to improve the condition of working by identifying the major
areas for improvement. This will help more and more women give their contribution in
the hospitality and tourism industry.
Key Words: Working women, hospitality and tourism industry, fuzzy AHP, ranking
*Department of Mathematics, Graphic Era University, Dehradun
**Department of Mathematics, Graphic Era University, Dehradun
RANKING OF PROBLEMS FACED BY WORKING WOMAN IN HOSPITALITY AND TOURISM
INDUSTRY BY USING FUZZY AHP APPROACH
and water resources is needed for tourism to support the amusing activities such as
swimming pools and fishing, golf courses, wellness centers, hotels, food production and
personal use of water by tourist which can results in the generation of large amount of
wastewater and deteriorate the water quality. The release wastewater causes various
disease and negative environmental influences. In India, there are about 3, 00,000 hotels
and resorts in India. So, there is a major issue regarding the generation of wastewater
from the hotels and resorts. When we analyzed the issue of water equity in relation to
tourism as published in the journals, articles, reports and present papers which showed a
difference that actually exists in developing areas that already suffer water shortage.
Such analysis increase serious apprehension regarding water access in those countries.
Present paper emphasized the factors which effects on water quality by tourism.
Therefore the accessibility of clean and potable water for tourism creativities will
become an important factor and the knowledge regarding the importance of water
quality and health issues must be shared on national and international platform to aware
the public.
Keywords: Tourism; wastewater; water quality; health
*Ph.D. Scholar, Department of Allied Science, Graphic Era University, Dehradun (U.K.)
**Ph.D. Scholar, Department of Allied Science, Graphic Era University, Dehradun (U.K.)
*Anoop Semwal
ABSTRACT
The hotel industry is a human based industry. The success of a hotel depends on the
human relationships. The hotel management has realized that in order to keep their
guest happy right employee must be hired. An insight into the services provided in the
hotel shows that the employees in the hotel needs to be patient, soft spoken and have
high level of human understanding.
Keeping this in mind the present study was carried out in the 5 star hotels of Delhi & NCR
to find out the reasons for preference of women employee in hotel. The Human
Resource managers of these hotels were taken as samples to collect the information. The
study showed that the women employees are preferred to be hired in Front Office due to
their soft skills expertise and in the House keeping department due to their esthetic
sense. Very few women employee were found to be working in Food Production
department. The study reveals why women are preferred more in guest service areas of
the hotel with the help of variables like Human Understanding, Patience Communication
Skills, and Aesthetic sense. The study also analyses the reason for preference of Women
PREFERANCE OF WOMEN EMPLOYEES IN HOTEL INDUSTRY
Employee at managerial level. The variables taken into consideration were interpersonal
skills, decision making ability, democratic leadership, coordination and flexible nature.
One Way Analysis Of Variance was used for interpretation and verification for the
significance relationship amongst each variable. The study proves that the women
employees are more suitable at the Guest service areas and also at the managerial level.
Her coordinating and Democratic style of leadership was appreciated, however she was
found lacking in her decision making ability. The study concludes that there are benefits
of hiring women in hotel industry.
Keywords: - Preference, Women Employee, Hotel, Guest service Area
*Himalyan Institute of Technology,Dehradun
*Ritu Chandna
**Seema Saini
ABSTRACT
India is a developing country and there is diversity in religions, culture and customs. Role
of the women in India mostly was household and limited to domestic issues. But
nowadays women are working parallel to men in all fields. In the recent times, women are
playing important roles in hospitality and tourism industry. There are so many
challenges faced by working woman in this industry like harsh treatment, extended
working hours, less number of leaves/holidays, low wages and insecurity. Fuzzy AHP
approach has been widely used by decision makers to rank various factors or alternatives
to take the optimum decision. In this paper, seven major problems faced by working
women in hospitality and tourism are identified and ranked by using fuzzy AHP
approach. This will help to improve the condition of working by identifying the major
areas for improvement. This will help more and more women give their contribution in
the hospitality and tourism industry.
Key Words: Working women, hospitality and tourism industry, fuzzy AHP, ranking
*Department of Mathematics, Graphic Era University, Dehradun
**Department of Mathematics, Graphic Era University, Dehradun
RANKING OF PROBLEMS FACED BY WORKING WOMAN IN HOSPITALITY AND TOURISM
INDUSTRY BY USING FUZZY AHP APPROACH
THE EFFECT OF GUEST SATISFACTION ON GUEST LOYALTY: A STUDY OF EONOMY
HOTELS IN DEHRADUN DISTRICT
DETERMINING HOTEL INDUSTRY ENERGY EFFICIENCY NEEDS BY COMPARING TWO
MODEL THEORY
*Dr. Vinay Rana
ABSTRACT
The hospitality industry in the district of Dehradun has experienced rapid changes and
developments after year 2009 and is now competing for providing better quality service
by keeping customer satisfaction in first order. Because the offered products by the
hotels have similar qualifications, the quality level of service offered becomes the main
factor determining the guest's preference.
The aim of this research was to examine the relationship between guest loyalty and
guest satisfaction. The main elements of guest satisfaction included factors of service
quality along with price of hotel rooms affecting guest loyalty in economy hotels in
Dehradun District. Self-administered questionnaires were collected from 280 hotel
guests in 35 hotels who stayed in the period of in two months September to October
2016. The Pearson correlation was employed for data analysis. The results of this study
confirmed that service quality dimensions affects the customer satisfaction and
eventually builds customer loyalty. Beyond the various elements of guest service the
pricing of the hotel room had major influence on the guest satisfaction than any other
service quality dimensions.
Key words: Service Quality, Guest Satisfaction, Price, Guest Loyalty.
*HOD- School of Hotel Management and Hospitality, Graphic Era University, Dehradun
*Pankaj Aswal
**Akash Rawat
***Ravish Kukreti
ABSTRACT
Hotels operate on a stringent 24/7 operational model, every day operational model.
They offer both top notch facilities and various civilities, including nearby workplaces,
world-class wellness focuses, spas, warmed swimming pools, 24-hour eateries, and then
some. These advantages add to visitor comforts additionally increment add up to vitality
cost. While inn vitality utilization can appear to be stunning, the plenty of
administrations and conveniences offer various open doors for vitality funds. The test for
inn proprietors is choosing the ideal course to vitality reduction. Two methods top the
list: energy audits and retro-commissioning To pick the best game-plan for a particular
inn property, proprietors must survey the two strategies and recognize which
arrangement would have the best effect on their building. The two procedures handle
vitality use from various points, so here's a manual for what every involves and how it can
enhance inn operations.
*Asst. Proffessor,Graphic Era University
**Asst. Proffessor,Graphic Era University
***Asst. Proffessor,Graphic Era University
*Dr. Arunesh Parashar
**Pradeep Bhatt
ABSTRACT
It is everywhere seen in the Hotel organisations that employees are frequently changing
their jobs. It always hampers the growth rate of concernorganisation. This study looks at
the retention practices in some five star hotels of Delhi, from the point of view of its
employees and what role retention plays in their job performance. A sample population
of various employees comprising at various level of staff of various departments was
used. The study confirms that lack of advancement opportunities, physical environment,
lack of reward and recognition and salary and remuneration were more common
reasons for departure among all employees. This research looked at the extent to which
identified various motivational variables influenced the retention and reduction of
employee performance in hotelsorganisations.
Key Words- Retention, population, opportunity, physical environment, Reward, and
Recognition
*Head & Co-Ordinator, Dev Sanskriti University, Haridwar
**Research Scholar, Dev Sanskriti University, Haridwar
AN IMPACT OF EMPLOYEE RETENTION ON JOB PERFORMANCE-A STUDY OF SOME
SELECTED FIVE STAR HOTELS OF DELHI
THE EFFECT OF GUEST SATISFACTION ON GUEST LOYALTY: A STUDY OF EONOMY
HOTELS IN DEHRADUN DISTRICT
DETERMINING HOTEL INDUSTRY ENERGY EFFICIENCY NEEDS BY COMPARING TWO
MODEL THEORY
*Dr. Vinay Rana
ABSTRACT
The hospitality industry in the district of Dehradun has experienced rapid changes and
developments after year 2009 and is now competing for providing better quality service
by keeping customer satisfaction in first order. Because the offered products by the
hotels have similar qualifications, the quality level of service offered becomes the main
factor determining the guest's preference.
The aim of this research was to examine the relationship between guest loyalty and
guest satisfaction. The main elements of guest satisfaction included factors of service
quality along with price of hotel rooms affecting guest loyalty in economy hotels in
Dehradun District. Self-administered questionnaires were collected from 280 hotel
guests in 35 hotels who stayed in the period of in two months September to October
2016. The Pearson correlation was employed for data analysis. The results of this study
confirmed that service quality dimensions affects the customer satisfaction and
eventually builds customer loyalty. Beyond the various elements of guest service the
pricing of the hotel room had major influence on the guest satisfaction than any other
service quality dimensions.
Key words: Service Quality, Guest Satisfaction, Price, Guest Loyalty.
*HOD- School of Hotel Management and Hospitality, Graphic Era University, Dehradun
*Pankaj Aswal
**Akash Rawat
***Ravish Kukreti
ABSTRACT
Hotels operate on a stringent 24/7 operational model, every day operational model.
They offer both top notch facilities and various civilities, including nearby workplaces,
world-class wellness focuses, spas, warmed swimming pools, 24-hour eateries, and then
some. These advantages add to visitor comforts additionally increment add up to vitality
cost. While inn vitality utilization can appear to be stunning, the plenty of
administrations and conveniences offer various open doors for vitality funds. The test for
inn proprietors is choosing the ideal course to vitality reduction. Two methods top the
list: energy audits and retro-commissioning To pick the best game-plan for a particular
inn property, proprietors must survey the two strategies and recognize which
arrangement would have the best effect on their building. The two procedures handle
vitality use from various points, so here's a manual for what every involves and how it can
enhance inn operations.
*Asst. Proffessor,Graphic Era University
**Asst. Proffessor,Graphic Era University
***Asst. Proffessor,Graphic Era University
*Dr. Arunesh Parashar
**Pradeep Bhatt
ABSTRACT
It is everywhere seen in the Hotel organisations that employees are frequently changing
their jobs. It always hampers the growth rate of concernorganisation. This study looks at
the retention practices in some five star hotels of Delhi, from the point of view of its
employees and what role retention plays in their job performance. A sample population
of various employees comprising at various level of staff of various departments was
used. The study confirms that lack of advancement opportunities, physical environment,
lack of reward and recognition and salary and remuneration were more common
reasons for departure among all employees. This research looked at the extent to which
identified various motivational variables influenced the retention and reduction of
employee performance in hotelsorganisations.
Key Words- Retention, population, opportunity, physical environment, Reward, and
Recognition
*Head & Co-Ordinator, Dev Sanskriti University, Haridwar
**Research Scholar, Dev Sanskriti University, Haridwar
AN IMPACT OF EMPLOYEE RETENTION ON JOB PERFORMANCE-A STUDY OF SOME
SELECTED FIVE STAR HOTELS OF DELHI
ISSUES, CHALLENGES AND TRENDS, THAT FACING WOMEN IN TOURISM INDUSTRY
ROLE OF MINISTRY OF TOURISM FOR PROMOTING INDIA AS A 365 DAYS TOURIST
DESTINATION
*Pal, Prakhar Singh
**Shashank Maheswari
ABSTRACT
This article shows the study about issues, challenges and trends that facing by women in
tourism industry. Present era is known as global village for all over world tourist. Physical
boundaries of countries are removed form the nationally and internationally
respectively. The major area of this study is that to find out various issues, challenges
and trends are reaching to women in tourism industry. Utmost issues that will
determinant the global tourism industry recently challenges are growing day by day for
women. They are the most important part in the tourism industry as well as our society.
They are taking challenges among the industry and solving problem with full potentially.
New trends are approaching this industry some of them e.g. sustainable development,
green tourism, Eco tourism, health tourism, spiritual tourism, religious tourism,
responsible tourism etc. With working continuously there will be raised some issues like
working hour, remuneration, multicultural issues, sexual harassment, personal issues
and competition. Apart form that women facing hospitality and tourism industry
include operating issues, marketing issues, technological issues and economic issues.
The solution will be empowering women in respective areas that is health, finance, work
conditions, social and global. The contribution of women in tourism is to economic well-
being depends on the quality and the ?revenues from the tourism industry. The overall
aim of the research is to promote woman's economic, personal and social empowerment
in tourism through partnerships with tour and travel operator's and other stakeholders.
This will involve improving employment/entrepreneurship opportunities for women by
facilitating their participation in tourism industry, and by creating possibilities for career
advancement.
Key words: Issues; challenges, Trends; Tourism Industry
*Research Scholar, Department of Tourism Management
**M.B.A. Student ,Department of Tourism Management
*Indolia, Dr. Umakant
**Kumar, Prasoon
***Rawat, Shailendra
ABSTRACT
The Ministry of Tourism functions as the nodal agency for the development of tourism in
the country. It plays a crucial role in coordinating and supplementing the efforts of the
State/Union Territory Governments, catalyzing private investment, strengthening
promotional and marketing efforts and in providing trained manpower resources.
The activities of this Ministry revolve around the concept of projecting the country as a
365 days' tourist destination because of its dynamic nature, a nation's tourism sector
requires constant monitoring and understanding to ensure it is being leveraged for the
greater good of the people of the destination, and as a competitive force on the global
landscape. This is especially true for nations looking to the tourism sector as a vehicle for
national growth, development and employment generation.
Travel & Tourism is a mirror of our evolving world. Tourism sector is one of the largest
employment generators in India and plays a significant role in promoting inclusive
growth of the less-advantaged sections of the society and poverty eradication. The role
of Government in tourism development has been redefined from that of a regular to that
of a catalyst.
In this research paper we will discuss policies and schemes of Ministry of Tourism, India.
Key Words:- Ministry,Tourism,Development,Scheme,Government,India
*Co-ordinator, Department of Tourism Management,Dev Sanskriti University
**Research Scholar, Department of Tourism Management,Dev Sanskriti University
***M.B.A. Student ,Department of Tourism Management,Dev Sanskriti
University,Gayatrikunj,Shantik
*Dr. Vinay Rana
ABSTRACT
Industrial training has been important element of hospitality undergraduate curriculum.
It is a form of training for undergraduates to provide them with a good stepping stone to
experience the many facets of the working world and to gain practical knowledge and
training in which they may not have been able to attain merely from a classroom setting.
Industrial Training satisfaction is often being associated with job satisfaction whereby
there is a need to understand that this association has its own implications.
The present study uses a quantitative approach to investigate students' satisfaction level
toward their internship experience in the hospitality and tourism industry as well as
identify the underlying factors of their overall satisfaction. A total of 236 usable
SATISFACTION OF HOSPITALITY UNDERGRADUATE STUDENTS TOWARDS THEIR
INDUSTRIAL TRAINING/EXPOSURE: A CASE STUDY OF UNDERGRADUATES FROM
SELECT UNIVERSITIES IN UTTRAKHAND
ISSUES, CHALLENGES AND TRENDS, THAT FACING WOMEN IN TOURISM INDUSTRY
ROLE OF MINISTRY OF TOURISM FOR PROMOTING INDIA AS A 365 DAYS TOURIST
DESTINATION
*Pal, Prakhar Singh
**Shashank Maheswari
ABSTRACT
This article shows the study about issues, challenges and trends that facing by women in
tourism industry. Present era is known as global village for all over world tourist. Physical
boundaries of countries are removed form the nationally and internationally
respectively. The major area of this study is that to find out various issues, challenges
and trends are reaching to women in tourism industry. Utmost issues that will
determinant the global tourism industry recently challenges are growing day by day for
women. They are the most important part in the tourism industry as well as our society.
They are taking challenges among the industry and solving problem with full potentially.
New trends are approaching this industry some of them e.g. sustainable development,
green tourism, Eco tourism, health tourism, spiritual tourism, religious tourism,
responsible tourism etc. With working continuously there will be raised some issues like
working hour, remuneration, multicultural issues, sexual harassment, personal issues
and competition. Apart form that women facing hospitality and tourism industry
include operating issues, marketing issues, technological issues and economic issues.
The solution will be empowering women in respective areas that is health, finance, work
conditions, social and global. The contribution of women in tourism is to economic well-
being depends on the quality and the ?revenues from the tourism industry. The overall
aim of the research is to promote woman's economic, personal and social empowerment
in tourism through partnerships with tour and travel operator's and other stakeholders.
This will involve improving employment/entrepreneurship opportunities for women by
facilitating their participation in tourism industry, and by creating possibilities for career
advancement.
Key words: Issues; challenges, Trends; Tourism Industry
*Research Scholar, Department of Tourism Management
**M.B.A. Student ,Department of Tourism Management
*Indolia, Dr. Umakant
**Kumar, Prasoon
***Rawat, Shailendra
ABSTRACT
The Ministry of Tourism functions as the nodal agency for the development of tourism in
the country. It plays a crucial role in coordinating and supplementing the efforts of the
State/Union Territory Governments, catalyzing private investment, strengthening
promotional and marketing efforts and in providing trained manpower resources.
The activities of this Ministry revolve around the concept of projecting the country as a
365 days' tourist destination because of its dynamic nature, a nation's tourism sector
requires constant monitoring and understanding to ensure it is being leveraged for the
greater good of the people of the destination, and as a competitive force on the global
landscape. This is especially true for nations looking to the tourism sector as a vehicle for
national growth, development and employment generation.
Travel & Tourism is a mirror of our evolving world. Tourism sector is one of the largest
employment generators in India and plays a significant role in promoting inclusive
growth of the less-advantaged sections of the society and poverty eradication. The role
of Government in tourism development has been redefined from that of a regular to that
of a catalyst.
In this research paper we will discuss policies and schemes of Ministry of Tourism, India.
Key Words:- Ministry,Tourism,Development,Scheme,Government,India
*Co-ordinator, Department of Tourism Management,Dev Sanskriti University
**Research Scholar, Department of Tourism Management,Dev Sanskriti University
***M.B.A. Student ,Department of Tourism Management,Dev Sanskriti
University,Gayatrikunj,Shantik
*Dr. Vinay Rana
ABSTRACT
Industrial training has been important element of hospitality undergraduate curriculum.
It is a form of training for undergraduates to provide them with a good stepping stone to
experience the many facets of the working world and to gain practical knowledge and
training in which they may not have been able to attain merely from a classroom setting.
Industrial Training satisfaction is often being associated with job satisfaction whereby
there is a need to understand that this association has its own implications.
The present study uses a quantitative approach to investigate students' satisfaction level
toward their internship experience in the hospitality and tourism industry as well as
identify the underlying factors of their overall satisfaction. A total of 236 usable
SATISFACTION OF HOSPITALITY UNDERGRADUATE STUDENTS TOWARDS THEIR
INDUSTRIAL TRAINING/EXPOSURE: A CASE STUDY OF UNDERGRADUATES FROM
SELECT UNIVERSITIES IN UTTRAKHAND
questionnaires were collected for analysis from students in four Universities in
Uttarakhand enrolled in hospitality undergraduate programmes. The result shows that
students' overall satisfaction was high, and internship factor of 'Job itself' had the
greatest influence on students' overall satisfaction. Based on the findings of this study,
recommendations were provided in order to improve the quality of industrial training
exposure.
Key words: Industrial exposure, hospitality undergraduates, University, Uttarakhand
*HOD- School of Hotel Management and Hospitality, Graphic Era University, Dehradun
*Vipul Bhandari
**Ashish Spencer
***Aditi Bisht
ABSTRACT
This paper oversees the development of human resource management in the “Hotel and
Tourism Industry”. The study is basically carried out with the cases in the small firm as a
part of a bigger study which examines the quality practices at human resource
department of the Indian hotel industry. Utilization of human resource has clearly
gained a main feature in those organizations where Human Resources play as main
assets, for their competitive advantage; which is pertinent for the hotel & tourism
industry. In totality, the hotels & tourism firms claim to be employee & people centric &
believe in human resource development. However, at base level, less number actually
follows all these claims. The study was carried with twenty different hotels which show
that most of owners & employers in the hotel & tourism industry are still to be convinced
about the future prospects, development of the organization & other benefits which can
be derived from the human resource department. The study shows that small hotel &
tourism firms adapt informal training methods which just fulfill the requirement of the
current job. These training and other activities of human resource are actually directing
the immediate solution of current work rather than long term solution for the firm. The
effective optimum force of the firm is the development of human resource management
by employers. Their positive & effective attitude and values for developing the staff is a
main feature. The study reveals that until and unless an effective & sound human
resource management is developed, the organizational success cannot be firmly rooted
in the mindset of the employees of the firm, which actually the deserves the status.
DEVELOPMENT OF HUMAN RESOURCE MANAGEMENT FOR BETTER FUTURE PROSPECT
IN HOTEL & TOURISM INDUSTRY
Keywords: Human Resource Management, Hotel & Tourism Industry, Human Resource
Development
*Asst. Professor ,Graphic Era University ,Dehradun
**Lecturer,Graphic Era university,Dehradun
***Lecturer,Graphic Era university,Dehradun
*Kiran Sharma
ABSTRACT
In modern era, due to shortage of time, microwave cooking is extensively common.
However microwave cooking having many drawbacks which causes many health
problems such as skin problems. Microwaves are high frequency radio waves
(radiofrequency fields), which are part of the electromagnetic spectrum. Microwaves
cause dielectric heating that are absorbed by the food you put in it. Since water
molecules are bipolar, having a positive end and negative end, they rotate rapidly in the
alternating electric field. The water molecules in the food vibrate violently at extremely
high frequencies—like millions of times per second—creating molecular friction, which
heats up the food. When the microwave radiation destroys and deforms food
molecules, new harmful compounds form (radiolytic compounds). These dangerous
compounds harm the body in many ways. In a microwave oven, alternating current
forces atoms reverse polarity at a startlingly high rate. This creates such violent friction
that the water inside the food molecules begin to vibrate and heat up. These microwave
radiation are widely used in the processing of food material, which completely destroy
nutritional value of food and that changes took place in the blood that could cause
negative health effects, like Increased cholesterol levels, Decreased numbers of red
blood cells, Hemoglobin decreased significantly (creating anemic tendencies.),
Lymphocytes (white blood cells) showed a significant term decrease, Increased stress
(evidence by the increase of leukocyte). The present study focused on to collect data of
harmful effects of microwave cooking by various research papers and suggest that to
improve health by avoid microwave food.
Key Words: Microwaves, health problems, radiation, cooking
*Department of Physics, Graphic Era University, Dehradun
HARMFUL EFFECT OF MICROWAVE FOOD ON HEALTH: A REVIEW
questionnaires were collected for analysis from students in four Universities in
Uttarakhand enrolled in hospitality undergraduate programmes. The result shows that
students' overall satisfaction was high, and internship factor of 'Job itself' had the
greatest influence on students' overall satisfaction. Based on the findings of this study,
recommendations were provided in order to improve the quality of industrial training
exposure.
Key words: Industrial exposure, hospitality undergraduates, University, Uttarakhand
*HOD- School of Hotel Management and Hospitality, Graphic Era University, Dehradun
*Vipul Bhandari
**Ashish Spencer
***Aditi Bisht
ABSTRACT
This paper oversees the development of human resource management in the “Hotel and
Tourism Industry”. The study is basically carried out with the cases in the small firm as a
part of a bigger study which examines the quality practices at human resource
department of the Indian hotel industry. Utilization of human resource has clearly
gained a main feature in those organizations where Human Resources play as main
assets, for their competitive advantage; which is pertinent for the hotel & tourism
industry. In totality, the hotels & tourism firms claim to be employee & people centric &
believe in human resource development. However, at base level, less number actually
follows all these claims. The study was carried with twenty different hotels which show
that most of owners & employers in the hotel & tourism industry are still to be convinced
about the future prospects, development of the organization & other benefits which can
be derived from the human resource department. The study shows that small hotel &
tourism firms adapt informal training methods which just fulfill the requirement of the
current job. These training and other activities of human resource are actually directing
the immediate solution of current work rather than long term solution for the firm. The
effective optimum force of the firm is the development of human resource management
by employers. Their positive & effective attitude and values for developing the staff is a
main feature. The study reveals that until and unless an effective & sound human
resource management is developed, the organizational success cannot be firmly rooted
in the mindset of the employees of the firm, which actually the deserves the status.
DEVELOPMENT OF HUMAN RESOURCE MANAGEMENT FOR BETTER FUTURE PROSPECT
IN HOTEL & TOURISM INDUSTRY
Keywords: Human Resource Management, Hotel & Tourism Industry, Human Resource
Development
*Asst. Professor ,Graphic Era University ,Dehradun
**Lecturer,Graphic Era university,Dehradun
***Lecturer,Graphic Era university,Dehradun
*Kiran Sharma
ABSTRACT
In modern era, due to shortage of time, microwave cooking is extensively common.
However microwave cooking having many drawbacks which causes many health
problems such as skin problems. Microwaves are high frequency radio waves
(radiofrequency fields), which are part of the electromagnetic spectrum. Microwaves
cause dielectric heating that are absorbed by the food you put in it. Since water
molecules are bipolar, having a positive end and negative end, they rotate rapidly in the
alternating electric field. The water molecules in the food vibrate violently at extremely
high frequencies—like millions of times per second—creating molecular friction, which
heats up the food. When the microwave radiation destroys and deforms food
molecules, new harmful compounds form (radiolytic compounds). These dangerous
compounds harm the body in many ways. In a microwave oven, alternating current
forces atoms reverse polarity at a startlingly high rate. This creates such violent friction
that the water inside the food molecules begin to vibrate and heat up. These microwave
radiation are widely used in the processing of food material, which completely destroy
nutritional value of food and that changes took place in the blood that could cause
negative health effects, like Increased cholesterol levels, Decreased numbers of red
blood cells, Hemoglobin decreased significantly (creating anemic tendencies.),
Lymphocytes (white blood cells) showed a significant term decrease, Increased stress
(evidence by the increase of leukocyte). The present study focused on to collect data of
harmful effects of microwave cooking by various research papers and suggest that to
improve health by avoid microwave food.
Key Words: Microwaves, health problems, radiation, cooking
*Department of Physics, Graphic Era University, Dehradun
HARMFUL EFFECT OF MICROWAVE FOOD ON HEALTH: A REVIEW
DEMAND FOR PARADIGM-SHIFT IN THE SERVICING STYLE OF TOURISM AND
HOSPITALITY INDUSTRY WITH THE MANDATORY USE OF ICT-ENABLED GOVERNANCE
ESPECIALLY IN THE UTTARAKHAND STATE
*Dr. Ashutosh Kumar Bhatt
**Praveen Tripathi
ICT(Information and Communication Technology) applications have great impact on all
the sectors. Hospitality and Tourism industry is highly impacted from it too. So, for
hospitality and tourism sector there is no escape on keeping themselvesdeprivewith the
use ICT. The more is the distance with ICT, the less is the business. The current scenario of
service delegation in this industry is highlyinfluenced from social media to smart phones
that provide all services through the use of ICT without biasing whether the turnover of
the industry is high or low. The use of mobile apps is in high trend from the customers
and giving business by the industry in-turn. The use of ICT is so high that all the
governance is about to paradigm-shift into e-governance actually.
In the today's scenario of tourism and hospitality industry, the ICT plays a key business
role. The objective of involving the ICT in this business is to improve the facilitation in the
services and the dissemination of information any time and from anywhere. Treating ICT
as a powerful tool it becomes only a single-click distance between the tourism
enterprises and targeted customers crossing all the physical distances worldwide. In this
age of smart IT, there is stilla gap between tourism business and the use of ICT and there
is urgent need to fill this gap. The goal of this paper is to find the gaps of ICT impact in the
tourism and hospitality sector especially in Uttarakhand and provide the solutions for
bridging the gaps as finding. This study will not only reveal the ICT status in tourism
industry but will help the industry to feed the today's demand i.e. providing improved
ICT enabled servicing to its customers.
The main objective of this workis to find the gaps in servicing provided by hospitality
and tourism industry in terms of ICT usage based on the customer's
feedback.Questionnaire has been used as input and then empirical analysis is performed
for generating results.People in Uttarakhand are good in usinginternet and mobile apps
for hotel room booking ande-payments as mostly they use ICT based servicing for
availing the facilities. The hospitality and tourism industry needs to get set for
paradigm-shift from old-aged traditional system to new smart ICT enabled system for
catering and satisfying the customers too.
Keywords: ICT; Hospitality and Tourism Industry: e-payments.
*Assistant Professor, Birla Institute of Applied Sciences, Bhimtal, Uttarakhand
** Assistant Professor, SGRR Institute of Technology and Science, Patel Nagar, Dehradun
ABSTRACT
EFFECTS OF ELECTRONIC MEDIA AND DIGITAL MARKETING ON HOSPITALITY
INDUSTRY FOCUSING ON THE USE OYO APP
*Arjun Huja
*Asst. Prof., Graphic Era Hill University
ABSTRACT
This research paper focuses primarily on the growing need of digitalization and its
impact on the hospitality industry. With the growing need for “quick service” I have
closely researched upon the recent booking mechanism that helps to plan travel better
and in much convenient manner. Also during the research, I have analysed the
involvement of electronic media in buying/selling products or services to the masses.
As part of my research project, I have focused my study on major hotels varying from
multi star preferably, 3-4 star hotels to mediocre hotels that do not particularly fall into
the category. As part of the same I have also contacted the newly set-up hotels that are
still not known to people.
During my research I used the door-to door survey technique and have found out that as
compared to the previous days, now the owners are making better business since they
have gone global and online. As most admit that digital marketing has made it possible
for them to be easily accessed by their customers across and also has given them an
avenue to reach put to the customers with their best.
For the study I visited around Uttarakhand, which experience a heavy inflow of visitors
during winters especially in the higher reaches of the state due to its scenic beauty with
the snow clad mountains.
In parts of Nainital, Chopta, Bageshwar, Munsiyari, mussoorie and Lansdowne I visited
the hotels and motels where digital marketing has still not made way. The owners
understand the merit of being digitalized but less education and awareness regarding
the app and other such features which has refrained them from using the same, hence
their business suffers. As part of my study I have identified such hotels and motels where
the app (OYO) was not being used but after I have got them registered on the site I would
like to analyse the difference in their business.
As to attract customers various schemes are also offered with discounts, complimentary
breakfast/tea or offers of site seeing or cash back and reward points. Also, with
digitalization from the point of view of a customer it is a much appreciated and accepted
mode of business today where with service they have offers to look upto.
I have closely observed and believe that digital marketing techniques offer its users a
wide range of options to choose and suit it as per their need. It offers them the
opportunity to present themselves and be open for challenges. This has not only
improved the quality but also has forced many business owners to lower their tariff
thereby giving a complete comfort to its customers.
DEMAND FOR PARADIGM-SHIFT IN THE SERVICING STYLE OF TOURISM AND
HOSPITALITY INDUSTRY WITH THE MANDATORY USE OF ICT-ENABLED GOVERNANCE
ESPECIALLY IN THE UTTARAKHAND STATE
*Dr. Ashutosh Kumar Bhatt
**Praveen Tripathi
ICT(Information and Communication Technology) applications have great impact on all
the sectors. Hospitality and Tourism industry is highly impacted from it too. So, for
hospitality and tourism sector there is no escape on keeping themselvesdeprivewith the
use ICT. The more is the distance with ICT, the less is the business. The current scenario of
service delegation in this industry is highlyinfluenced from social media to smart phones
that provide all services through the use of ICT without biasing whether the turnover of
the industry is high or low. The use of mobile apps is in high trend from the customers
and giving business by the industry in-turn. The use of ICT is so high that all the
governance is about to paradigm-shift into e-governance actually.
In the today's scenario of tourism and hospitality industry, the ICT plays a key business
role. The objective of involving the ICT in this business is to improve the facilitation in the
services and the dissemination of information any time and from anywhere. Treating ICT
as a powerful tool it becomes only a single-click distance between the tourism
enterprises and targeted customers crossing all the physical distances worldwide. In this
age of smart IT, there is stilla gap between tourism business and the use of ICT and there
is urgent need to fill this gap. The goal of this paper is to find the gaps of ICT impact in the
tourism and hospitality sector especially in Uttarakhand and provide the solutions for
bridging the gaps as finding. This study will not only reveal the ICT status in tourism
industry but will help the industry to feed the today's demand i.e. providing improved
ICT enabled servicing to its customers.
The main objective of this workis to find the gaps in servicing provided by hospitality
and tourism industry in terms of ICT usage based on the customer's
feedback.Questionnaire has been used as input and then empirical analysis is performed
for generating results.People in Uttarakhand are good in usinginternet and mobile apps
for hotel room booking ande-payments as mostly they use ICT based servicing for
availing the facilities. The hospitality and tourism industry needs to get set for
paradigm-shift from old-aged traditional system to new smart ICT enabled system for
catering and satisfying the customers too.
Keywords: ICT; Hospitality and Tourism Industry: e-payments.
*Assistant Professor, Birla Institute of Applied Sciences, Bhimtal, Uttarakhand
** Assistant Professor, SGRR Institute of Technology and Science, Patel Nagar, Dehradun
ABSTRACT
EFFECTS OF ELECTRONIC MEDIA AND DIGITAL MARKETING ON HOSPITALITY
INDUSTRY FOCUSING ON THE USE OYO APP
*Arjun Huja
*Asst. Prof., Graphic Era Hill University
ABSTRACT
This research paper focuses primarily on the growing need of digitalization and its
impact on the hospitality industry. With the growing need for “quick service” I have
closely researched upon the recent booking mechanism that helps to plan travel better
and in much convenient manner. Also during the research, I have analysed the
involvement of electronic media in buying/selling products or services to the masses.
As part of my research project, I have focused my study on major hotels varying from
multi star preferably, 3-4 star hotels to mediocre hotels that do not particularly fall into
the category. As part of the same I have also contacted the newly set-up hotels that are
still not known to people.
During my research I used the door-to door survey technique and have found out that as
compared to the previous days, now the owners are making better business since they
have gone global and online. As most admit that digital marketing has made it possible
for them to be easily accessed by their customers across and also has given them an
avenue to reach put to the customers with their best.
For the study I visited around Uttarakhand, which experience a heavy inflow of visitors
during winters especially in the higher reaches of the state due to its scenic beauty with
the snow clad mountains.
In parts of Nainital, Chopta, Bageshwar, Munsiyari, mussoorie and Lansdowne I visited
the hotels and motels where digital marketing has still not made way. The owners
understand the merit of being digitalized but less education and awareness regarding
the app and other such features which has refrained them from using the same, hence
their business suffers. As part of my study I have identified such hotels and motels where
the app (OYO) was not being used but after I have got them registered on the site I would
like to analyse the difference in their business.
As to attract customers various schemes are also offered with discounts, complimentary
breakfast/tea or offers of site seeing or cash back and reward points. Also, with
digitalization from the point of view of a customer it is a much appreciated and accepted
mode of business today where with service they have offers to look upto.
I have closely observed and believe that digital marketing techniques offer its users a
wide range of options to choose and suit it as per their need. It offers them the
opportunity to present themselves and be open for challenges. This has not only
improved the quality but also has forced many business owners to lower their tariff
thereby giving a complete comfort to its customers.
IMPACT OF GUEST SATISFACTION ON HOTEL INDUSTRY IN REFERENCE TO HOTELS IN
LUCKNOW
* Ankit Srivastava
**Bhola Chourasia
ABSTRACT
This case study is designed to realize the value of Guest satisfaction with respect to
Hotels in Lucknow. The main purpose is to discover the intensity of Guest satisfaction
towards hotel industry in Lucknow and to uphold the Guest to generate maximum
business and to show path to the hospitality industry for development of Guest services
and to identify the factors which motivate the Guests towards hotels. A well planned
Questionnaire will be used to collect primary data. This research adopted a simple
random sampling for the study. Finally, it has been proved that the overall review of
Guest satisfaction in hotel industry is admirable.
INTRODUCTION: The 'Guest is the God!' And, if we consider this a time tested and
accepted viewpoint, then we also know as to how complicated it is to make the 'Guest'
happy. The new era Guest is highly demanding as far as expectations of hospitality
services. Human communication is an important part of managing all facets hotel
operations. Each interaction between the Guest and the hotel staff plays a vital role in
Guest's exceptional experience at the hotel. Therefore, human interaction is the key to
making a Guest feel like a God.
Objective of the Study: The intention of this study is to identify the impact of Guest
satisfaction on Hotel business.
Sample Selection: For this study, 05 (Five) hotels of Lucknow will be selected as a sample.
A total 30 (thirty) Guests has been selected randomly for data collection.
Research Tools: Previous work (Secondary Data) will be used by checking library books,
internet. A structured questionnaire has been used for collection of primary data.
KEYWORDS: Guest Satisfaction, Hotel Management, Motivate, Guest service.
*Asst Professor, BCSIHM, Swami Vivekanand Subharti University, Meerut
**Vice-Principal, BCSIHM, Swami Vivekanand Subharti University, Meerut
POSITION OF WOMEN IN HOSPITALITY INDUSTRY IN REFERENCE TO HOTELS IN
MEERUT
* Indraneel Bose
** Dr. Shiv Mohan Verma
ABSTRACT
Even though the hospitality industry shows growth, only few women are found in top
managerial positions. The hospitality sector is conquered by women with an average
55.5% of the workforce, but is managed by men, as women are mostly found in positions
that are stereotypically certified to their gender, such as directors of sales, housekeeping,
and marketing. 5 male and 5 female managers in star hotels in Meerut were interviewed
to discover their management and leadership styles, as well as any challenges they face
in the career ladder in this industry.
This paper proposes that hotels that have women in managerial positions are more
successful in facing the increasing competitiveness and adapt to changes more
efficiently.
Introduction: Although research has been conducted in hotel management, very little
research has been conducted to investigate the position of women in hotel management
and its value (Baum, 2013). In addition there is a lack of updated practical research on the
position of women in India. This paper aims at presenting the position of women in hotel
Industry and their capabilities to perform. The main purpose is to present how hotels
may benefit from the manner women manage and use their talents and leadership skills
in facing the challenges of today's competitive environment which, as Erkutlu (2008)
recommended, constantly changes and is characterized by uncertainty and
unpredictability.
Objective of the Study: This paper aims at presenting the position of women in hotel
management and leadership in the hospitality sector.
Sample Selection: For this study, 05 (Five) hotels of Meerut will be selected as a sample. A
total 5 (Five) female employees & 5 (Five) male employees will be selected randomly for
data collection.
Research Tools: Previous work (Secondary Data) will be used by checking library books,
internet. A structured questionnaire and situation based interview will be used for
collection of primary data.
Keywords: Women in Management, Leadership, Hospitality.
*Assistant Professor, BCSIHM, Swami Vivekanand Subharti University, Meerut
**Head of Institution, BCSIHM, Swami Vivekanand Subharti University, Meerut
IMPACT OF GUEST SATISFACTION ON HOTEL INDUSTRY IN REFERENCE TO HOTELS IN
LUCKNOW
* Ankit Srivastava
**Bhola Chourasia
ABSTRACT
This case study is designed to realize the value of Guest satisfaction with respect to
Hotels in Lucknow. The main purpose is to discover the intensity of Guest satisfaction
towards hotel industry in Lucknow and to uphold the Guest to generate maximum
business and to show path to the hospitality industry for development of Guest services
and to identify the factors which motivate the Guests towards hotels. A well planned
Questionnaire will be used to collect primary data. This research adopted a simple
random sampling for the study. Finally, it has been proved that the overall review of
Guest satisfaction in hotel industry is admirable.
INTRODUCTION: The 'Guest is the God!' And, if we consider this a time tested and
accepted viewpoint, then we also know as to how complicated it is to make the 'Guest'
happy. The new era Guest is highly demanding as far as expectations of hospitality
services. Human communication is an important part of managing all facets hotel
operations. Each interaction between the Guest and the hotel staff plays a vital role in
Guest's exceptional experience at the hotel. Therefore, human interaction is the key to
making a Guest feel like a God.
Objective of the Study: The intention of this study is to identify the impact of Guest
satisfaction on Hotel business.
Sample Selection: For this study, 05 (Five) hotels of Lucknow will be selected as a sample.
A total 30 (thirty) Guests has been selected randomly for data collection.
Research Tools: Previous work (Secondary Data) will be used by checking library books,
internet. A structured questionnaire has been used for collection of primary data.
KEYWORDS: Guest Satisfaction, Hotel Management, Motivate, Guest service.
*Asst Professor, BCSIHM, Swami Vivekanand Subharti University, Meerut
**Vice-Principal, BCSIHM, Swami Vivekanand Subharti University, Meerut
POSITION OF WOMEN IN HOSPITALITY INDUSTRY IN REFERENCE TO HOTELS IN
MEERUT
* Indraneel Bose
** Dr. Shiv Mohan Verma
ABSTRACT
Even though the hospitality industry shows growth, only few women are found in top
managerial positions. The hospitality sector is conquered by women with an average
55.5% of the workforce, but is managed by men, as women are mostly found in positions
that are stereotypically certified to their gender, such as directors of sales, housekeeping,
and marketing. 5 male and 5 female managers in star hotels in Meerut were interviewed
to discover their management and leadership styles, as well as any challenges they face
in the career ladder in this industry.
This paper proposes that hotels that have women in managerial positions are more
successful in facing the increasing competitiveness and adapt to changes more
efficiently.
Introduction: Although research has been conducted in hotel management, very little
research has been conducted to investigate the position of women in hotel management
and its value (Baum, 2013). In addition there is a lack of updated practical research on the
position of women in India. This paper aims at presenting the position of women in hotel
Industry and their capabilities to perform. The main purpose is to present how hotels
may benefit from the manner women manage and use their talents and leadership skills
in facing the challenges of today's competitive environment which, as Erkutlu (2008)
recommended, constantly changes and is characterized by uncertainty and
unpredictability.
Objective of the Study: This paper aims at presenting the position of women in hotel
management and leadership in the hospitality sector.
Sample Selection: For this study, 05 (Five) hotels of Meerut will be selected as a sample. A
total 5 (Five) female employees & 5 (Five) male employees will be selected randomly for
data collection.
Research Tools: Previous work (Secondary Data) will be used by checking library books,
internet. A structured questionnaire and situation based interview will be used for
collection of primary data.
Keywords: Women in Management, Leadership, Hospitality.
*Assistant Professor, BCSIHM, Swami Vivekanand Subharti University, Meerut
**Head of Institution, BCSIHM, Swami Vivekanand Subharti University, Meerut
EFFECT OF KNOWLEDGE MANAGEMENT ON SOCIAL TRANSFORMATION-A STUDY OF
UNDISCOVERED TOURIST ATTRACTION OF MEERUT
THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: A CASE OF HOTELS
IN DEHRADUN
*Bhola Chourasia
**Ankit Srivastava
ABSTRACT
There are many definitions of Knowledge Management, but the one we prefer is the
simplest - "Knowledge Management is the way you manage your undiscovered Tourist
place in Meerut, when you understand the value of your knowledge". In other words, it is
the management framework (of Roles and Accountabilities, Processes, Technologies
and Governance) that you put in place to maximize the value of a tourist place and
application of your knowledge, and which provide a managed approach to building,
developing and retaining know-how, in increasing the tourist in the study area.
Meerut is an ancient city with settlements dating back to the Indus Valley civilization
having been found in and around the area. The city is one of the largest producers of
sports goods, and the largest producer of musical instruments in India. The city is also an
education hub in western Uttar Pradesh. Meerut is also known as the "Sports City of
India". Meerut had been a centre of Buddhism in the period of Mauryan Emperor
Ashoka. Only some world famous attractions are successful in attracting majority of
tourists. It potential is beyond the current inflow of tourists. In this paper an attempt has
been made to reveal such tourist attractions, which are still unknown to outsider people.
This paper will also highlight the problems and challenges faced by responsible
Government authorities and suggestions to promote such tourist attractions.
Keywords: Transformation, Tourist Attraction, Buddhism, Ashoka Emperor.
* Vice Principal, BCSIHM, Swami Vivekanand Subharti University, Meerut
**Asst. Professor, BCSIHM, Swami Vivekanand Subharti University, Meerut
*Gunjan Awal
**Dr Roopa Khanna
ABSTRACT
Information and communication technology (ICT) has penetrated many spheres of life
and work. Recognizing the potential of this new technology, marketers have readily
accepted ICT and turned the marketing concept into e-marketing. Today, hotel
managers are completely aware of benefits that E-marketing as a promotion tool offers
to their business, and accordingly, they are motivated to create greater awareness of
their hotels with the goal of increasing number of guests and improving hotel
reputation. With the same reference, the purpose of this paper is to examine the level of
implementation of e-marketing practice in hotels in Dehradun. The paper is based on an
empirical research conducted using a survey questionnaire method. The survey
comprises 15 hotels operating in different parts of Dehradun City.
The research results show that hotels in Dehradun have achieved a low or medium level
of implementation of e-marketing practice. The hotels with a higher level of e-
marketing practice have achieved better business performance. However, the survey
also revealed the constraints to the application of e-marketing in the hotels in
Dehradun. The limitations of the study and future directions of research are discussed.
Keywords: E-Marketing, Hotel Industry, Information and Communication Technology.
*Research Scholar, Deptt. Of Management, Graphic Era University
**Dr Roopa Khanna, Deptt. Of Management, Graphic Era University
*Annis Masih
ABSTRACT
About half of European workers believe stress to be common in their workplace, and it
contributes to approximately half of all lost working days. Like many other issues
adjacent mental health, stress is often misunderstood. However, when viewed as an
organisational issue rather than a human being fault, psychosocial risks and stress can
be just as controllable as any other workplace safety and health risk. When considering
the job demands, it is significant not to confuse psychosocial risks such as excessive
workload with conditions where, even though motivating and sometimes challenging,
there is a helpful work environment in which workers are well trained and motivated to
execute the best of their skills. A good psychosocial environment enhances good
performance and personal growth, as well as workers' mental and physical well-being.
Hotels, Catering and Tourism (HCT) are a large and fast-growing service sector, with an
average female contribution of 55.5 per cent at global level and up to 70 per cent at
regional level. They are employed in a wide range of roles, including as cleaners and
CURRENT SCENARIO OF WOMEN IN HOSPITALITY INDUSTRY
EFFECT OF KNOWLEDGE MANAGEMENT ON SOCIAL TRANSFORMATION-A STUDY OF
UNDISCOVERED TOURIST ATTRACTION OF MEERUT
THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: A CASE OF HOTELS
IN DEHRADUN
*Bhola Chourasia
**Ankit Srivastava
ABSTRACT
There are many definitions of Knowledge Management, but the one we prefer is the
simplest - "Knowledge Management is the way you manage your undiscovered Tourist
place in Meerut, when you understand the value of your knowledge". In other words, it is
the management framework (of Roles and Accountabilities, Processes, Technologies
and Governance) that you put in place to maximize the value of a tourist place and
application of your knowledge, and which provide a managed approach to building,
developing and retaining know-how, in increasing the tourist in the study area.
Meerut is an ancient city with settlements dating back to the Indus Valley civilization
having been found in and around the area. The city is one of the largest producers of
sports goods, and the largest producer of musical instruments in India. The city is also an
education hub in western Uttar Pradesh. Meerut is also known as the "Sports City of
India". Meerut had been a centre of Buddhism in the period of Mauryan Emperor
Ashoka. Only some world famous attractions are successful in attracting majority of
tourists. It potential is beyond the current inflow of tourists. In this paper an attempt has
been made to reveal such tourist attractions, which are still unknown to outsider people.
This paper will also highlight the problems and challenges faced by responsible
Government authorities and suggestions to promote such tourist attractions.
Keywords: Transformation, Tourist Attraction, Buddhism, Ashoka Emperor.
* Vice Principal, BCSIHM, Swami Vivekanand Subharti University, Meerut
**Asst. Professor, BCSIHM, Swami Vivekanand Subharti University, Meerut
*Gunjan Awal
**Dr Roopa Khanna
ABSTRACT
Information and communication technology (ICT) has penetrated many spheres of life
and work. Recognizing the potential of this new technology, marketers have readily
accepted ICT and turned the marketing concept into e-marketing. Today, hotel
managers are completely aware of benefits that E-marketing as a promotion tool offers
to their business, and accordingly, they are motivated to create greater awareness of
their hotels with the goal of increasing number of guests and improving hotel
reputation. With the same reference, the purpose of this paper is to examine the level of
implementation of e-marketing practice in hotels in Dehradun. The paper is based on an
empirical research conducted using a survey questionnaire method. The survey
comprises 15 hotels operating in different parts of Dehradun City.
The research results show that hotels in Dehradun have achieved a low or medium level
of implementation of e-marketing practice. The hotels with a higher level of e-
marketing practice have achieved better business performance. However, the survey
also revealed the constraints to the application of e-marketing in the hotels in
Dehradun. The limitations of the study and future directions of research are discussed.
Keywords: E-Marketing, Hotel Industry, Information and Communication Technology.
*Research Scholar, Deptt. Of Management, Graphic Era University
**Dr Roopa Khanna, Deptt. Of Management, Graphic Era University
*Annis Masih
ABSTRACT
About half of European workers believe stress to be common in their workplace, and it
contributes to approximately half of all lost working days. Like many other issues
adjacent mental health, stress is often misunderstood. However, when viewed as an
organisational issue rather than a human being fault, psychosocial risks and stress can
be just as controllable as any other workplace safety and health risk. When considering
the job demands, it is significant not to confuse psychosocial risks such as excessive
workload with conditions where, even though motivating and sometimes challenging,
there is a helpful work environment in which workers are well trained and motivated to
execute the best of their skills. A good psychosocial environment enhances good
performance and personal growth, as well as workers' mental and physical well-being.
Hotels, Catering and Tourism (HCT) are a large and fast-growing service sector, with an
average female contribution of 55.5 per cent at global level and up to 70 per cent at
regional level. They are employed in a wide range of roles, including as cleaners and
CURRENT SCENARIO OF WOMEN IN HOSPITALITY INDUSTRY
VOTE OF
THANKS
kitchen staff, front-line customer service workers and senior management. The staffing,
retention and promotion of talented women for technical and managerial leadership
positions will be essential to meet the future skills and yield requirements of the sector.
Moreover, women will cover an even larger proportion of the sector's client base as more
will travel for business and leisure. This too will have an impact on gender equality in the
employment of employees.
Key Words: Workplace, Psychosocial Risks, HCT, Employment, Performance.
* Assistant Professor, Bhikaji Cama Subharti Institute Of Hotel Management
VOTE OF
THANKS
kitchen staff, front-line customer service workers and senior management. The staffing,
retention and promotion of talented women for technical and managerial leadership
positions will be essential to meet the future skills and yield requirements of the sector.
Moreover, women will cover an even larger proportion of the sector's client base as more
will travel for business and leisure. This too will have an impact on gender equality in the
employment of employees.
Key Words: Workplace, Psychosocial Risks, HCT, Employment, Performance.
* Assistant Professor, Bhikaji Cama Subharti Institute Of Hotel Management
M/s KuldipSinghSethi&GaganGoyalEngineers& Constructors
The company has carried out and executed wide range of construction projects on turnkey basis such as:-Multistoried RCC framed structuresIndustrial StructuresInstitutional and educational buildingHospital buildingsResidential complexesPlay grounds and sports Complexes (including full size Cricket Fields)Temple complexesAuditoriumsSub StationsInfrastructure ProjectsHeavy Earthmoving and Land Development works Horticulture, plantations and Garden Development.The company believes in high quality workmanship with timely completion of projects. to this end, the organization is supported by a committed and highly qualified team. The company enjoys an excellent reputation in the areas of quality and speed of construction.The company is fully geared up to undertake Civil, Electrical, Plumbing &Fire fighting engineering projects of any size with its engineering and financial resources, advance T&P and experience.
Communication Address- 106, Vijay Colony Phase II,New Cantt, Road,Dehra Dun248001
Phone No- +919719103101+917351666666
+919719103111+917830123936
Email- [email protected]
SPECIAL THANKS TO SPECIAL THANKS TO
M/s KuldipSinghSethi&GaganGoyalEngineers& Constructors
The company has carried out and executed wide range of construction projects on turnkey basis such as:-Multistoried RCC framed structuresIndustrial StructuresInstitutional and educational buildingHospital buildingsResidential complexesPlay grounds and sports Complexes (including full size Cricket Fields)Temple complexesAuditoriumsSub StationsInfrastructure ProjectsHeavy Earthmoving and Land Development works Horticulture, plantations and Garden Development.The company believes in high quality workmanship with timely completion of projects. to this end, the organization is supported by a committed and highly qualified team. The company enjoys an excellent reputation in the areas of quality and speed of construction.The company is fully geared up to undertake Civil, Electrical, Plumbing &Fire fighting engineering projects of any size with its engineering and financial resources, advance T&P and experience.
Communication Address- 106, Vijay Colony Phase II,New Cantt, Road,Dehra Dun248001
Phone No- +919719103101+917351666666
+919719103111+917830123936
Email- [email protected]
SPECIAL THANKS TO SPECIAL THANKS TO
SPECIAL THANKS TO SPECIAL THANKS TO
VisionOur vision is to be a leading professional Facilities Management team that is widely
recognized for the creation and maintenance of exceptional and innovative clean environment.
MissionOur mission is to be the finest custodial and facility services company in the Uttarakhand
State. It is our desire to not only meet, but exceed expectations by providing consistent, quality customer service 100% of the time with a commitment to excellence in all lines of
business.
Sys Facility Provider Pvt. LtdAddress : 14/1 Laxmi Road, Dehradun
Uttrakhand- 248001Tel : 0135-2669954
Phone : +91-812 673 3950, +91-805 790 0058Email : [email protected] : www.sysfacility.com
E-2, Government Industrial Estate, Patel NagarDehradun - 248001, Uttarakhand, India
We are pleased to introduce ourselves as one of the leading stainless steel kitchen equipment manufacturer, in the Government Industrial Estate, Patel Nagar, and Dehradun and are engaged in fabrication of all type of SS equipment in 202, 304 and 316 Grade and also cater to the individual clients, for tailor made items. Ours is the first kitchen equipment company in the state of Uttarakhand for ISO 9001 2000 certification. Presently we have upgraded to ISO 9001 2008. We are also carrying out fabrication and supply of SS, MS and wooden furniture for commercial and domestic purpose like, tables, chairs, sofas, beds, library furniture, steel book case, almirahs, file cabinets, book shelves, lockers, MS racks etc. etc. as per latest design and as per specific requirement of the clients at our above facility. In addition to above, we install SS railings, GI and AC Ducting, hoods and fresh air system, aluminum partitions, glazing/aluminum panel structural work in commercial establishments like factories, malls, cinema halls, hotels, resorts, restaurants and also domestic houses etc. Apart from above, we also carry out of all types of gas pipe line laying, installation of gas manifolds and other pipe laying works, installation of walk in cold rooms/walk in freezers, steam cooking system plants.
Contact Customer CareIf you have any questions or queries feel free to contact us
·Call Us: 0135-2520373,09358123345,09837060952
·Email: [email protected]/[email protected]·E-2, Government Industrial Estate, Patel Nagar, Dehradun - 24800,
Uttarakhand, India
SPECIAL THANKS TO SPECIAL THANKS TO
VisionOur vision is to be a leading professional Facilities Management team that is widely
recognized for the creation and maintenance of exceptional and innovative clean environment.
MissionOur mission is to be the finest custodial and facility services company in the Uttarakhand
State. It is our desire to not only meet, but exceed expectations by providing consistent, quality customer service 100% of the time with a commitment to excellence in all lines of
business.
Sys Facility Provider Pvt. LtdAddress : 14/1 Laxmi Road, Dehradun
Uttrakhand- 248001Tel : 0135-2669954
Phone : +91-812 673 3950, +91-805 790 0058Email : [email protected] : www.sysfacility.com
E-2, Government Industrial Estate, Patel NagarDehradun - 248001, Uttarakhand, India
We are pleased to introduce ourselves as one of the leading stainless steel kitchen equipment manufacturer, in the Government Industrial Estate, Patel Nagar, and Dehradun and are engaged in fabrication of all type of SS equipment in 202, 304 and 316 Grade and also cater to the individual clients, for tailor made items. Ours is the first kitchen equipment company in the state of Uttarakhand for ISO 9001 2000 certification. Presently we have upgraded to ISO 9001 2008. We are also carrying out fabrication and supply of SS, MS and wooden furniture for commercial and domestic purpose like, tables, chairs, sofas, beds, library furniture, steel book case, almirahs, file cabinets, book shelves, lockers, MS racks etc. etc. as per latest design and as per specific requirement of the clients at our above facility. In addition to above, we install SS railings, GI and AC Ducting, hoods and fresh air system, aluminum partitions, glazing/aluminum panel structural work in commercial establishments like factories, malls, cinema halls, hotels, resorts, restaurants and also domestic houses etc. Apart from above, we also carry out of all types of gas pipe line laying, installation of gas manifolds and other pipe laying works, installation of walk in cold rooms/walk in freezers, steam cooking system plants.
Contact Customer CareIf you have any questions or queries feel free to contact us
·Call Us: 0135-2520373,09358123345,09837060952
·Email: [email protected]/[email protected]·E-2, Government Industrial Estate, Patel Nagar, Dehradun - 24800,
Uttarakhand, India
SPECIAL THANKS TO SPECIAL THANKS TO
Mr. Abhayjeet Dagar
of
Organizing committee for International Conference ICHT -2017 extends its
warm thanks for actively supporting the International Conference.
Jeet Greens,
Jeet Farms
Jeet Avenues
OUR HOSPITALITY PARTNERS
SHARMA VEGETABLES, Clement Town
SPECIAL THANKS TO SPECIAL THANKS TO
Mr. Abhayjeet Dagar
of
Organizing committee for International Conference ICHT -2017 extends its
warm thanks for actively supporting the International Conference.
Jeet Greens,
Jeet Farms
Jeet Avenues
OUR HOSPITALITY PARTNERS
SHARMA VEGETABLES, Clement Town
SPECIAL THANKS TO SPECIAL THANKS TO
BALAJI TRADER Clement Town
(Dry Store and Water Suppliers )
BISHESHWAR DAYAL
SATISH KUMAR ,
DHAMAWALA ,PALTAN BAZAR
(Kitchenware, kitchen appliances,
plastic goods and hotel wares)
SPECIAL THANKS TO SPECIAL THANKS TO
BALAJI TRADER Clement Town
(Dry Store and Water Suppliers )
BISHESHWAR DAYAL
SATISH KUMAR ,
DHAMAWALA ,PALTAN BAZAR
(Kitchenware, kitchen appliances,
plastic goods and hotel wares)
NOTES NOTES
NOTES NOTES
566/6, Bell Road, Clement Town
Dehradun. Uttarakhand. INDIA
0135-2642727, 2642799, 2643420
FAX: 0135-2644025
www.geudoon.com