school handbook final
TRANSCRIPT
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Language Schools
How can SkypeProf.com help a language school?
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Objectives To give a clear view on how
SkypeProf.com works and how it helps a language school benefit from it’s services
To clearly define the benefits ofa premium school user account (paid account) compared to a standard school user (free account)
Explain the tools and resources available in order to receive the most out of the network & community
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The School Profile Keyword Driven
Profiles contain opportunities for keywords Keywords help the profile to be found The more keywords used the better the profile’s visibility
A complete profile means more traffic Complete all the sections with precise keywords
& become more visible
Logo Profiles with photos have more traffic
Include your company logo This gets you to the top of the school list easily
Social Networking Import your other networks (Facebook, LinkedIn or your
Blog/RSS) Click Edit Profile, then click “Activity Stream” to add your school’s feeds This increases your page traffic between all your networks/websites
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More Traffic
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Stay Online Get to the top of the school list & receive more contacts
The list is automatically sorted by the most active school Schools logged-in receive more traffic
Stay logged-in when on-line & receive traffic more often
Showcase the School Create content on the “free stuff” page
Upload videos, audio or documents/presentations showing off your school Add example lesson plans Add a video of the school at work Add marketing/branding material
Upload content (i.e. youtube etc) If you already use other sites, import them all into your file by
uploading the links
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Contacts
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Be pro-active… not re-active! Premium school users have many diverse contact tools
Contact students as quickly as possible once they sign up Use “private message”
Try to contact them when they are still online Students are most enthusiastic immediately after registering
Try saying hello via their “Wall” and welcome them to SkypeProf.com Excellent ice breaker
Skype Name All students/teachers must join Skype
Invite students/teachers to connect via Skype The Skype name is found at the bottom of every profile Only visible to premium users
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Better Networking
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Friends Invite other users to be
“Friends” Creates higher visibility in the community Be seen on several profiles rather
than just your own Send potential students friend requests as a
way to build a relationship When browsing & viewing profiles click “Become (User’s name)
Friend”
Student Establish which users are your “Students”
Shows the community who you have or are teaching Improves visibility as above
When browsing & viewing profiles click “Become (User’s name) School”
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Standard vs. Premium User
Standard School (Free account)
Premium School(€49.99 x year)
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Create Profile Semi-visible
Not listed in School list
Contact tools The “wall”
Leave & receive messages Private Message
Not available Skype Name
Not visible
Networking No Networking tools
No “Become friend/School” invite
Content Creation Unable to create content or
classifieds No Self promotion available
Create Profile Highly Visible
Listed in School list
Contact Tools The “wall”
Leave & receive messages Private Message
Email type contact Skype Name
Can view other Skype names
Networking Full networking tool
“Become Friend/School” Invite available
Content Creation Create content & classifieds
Self promotion available
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Added Benefits
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Global Marketing Take advantage of SkypeProf’s marketing
We pay the marketing costs using your subscription fee, drive traffic back to your site or blog via your profile and activity in the community
SkypeProf has traffic from all over the world with 20/30 new people registering a day
Global community The database covers the world
Open up new markets to teach in without having to open new schools All languages are taught and accepted
Human Resources Solution Find experienced teachers from around the world
Build your reputation and watch the teacher CV’s roll in! You can also contact them directly, using SkypeProf as a language teacher search
engine
Increased Brand Awareness Just even joining SkypeProf.com improves your Brand
Premium users have increased market exposure Create word of mouth marketing
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Summary
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Premium School Users Receive more traffic & therefore more students
Standard Users are very limited by their visibility & inability to use the full networking & contact tools
Minimal Cost Premium upgrade costs only €49.99 a year
One student… and you are more than in profit! Think of the HR cost saving!
Global Business The database is global
With global marketing behind it
Ease of Use Website is based on similar networks
Think Facebook.com or LinkedIn.com No need to learn any new software or process
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Social & Professional Networking for the Language Training industry
Join us today on www.SkypeProf.com or email us for further information [email protected]
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