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TRANSCRIPT
SISHUGRIHA MONTESSORI∧HIGH SCHOOL, INDIA
BUSINESS PLAN
Written by1 .YashwanthReddy ,2. Devadutt Pradeep ,3 .Keerthi Amudha ,4 .Kashvi Sherveger5 . EdwinSajith ,6 .Tamanna Suresh
Mrs MADHULIKACHANDRAKUMAR
CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – BRONZE LEVEL
Section A: Our Business Details
Business NameSG TALENT QUEST
Business Activity Event management- Organising and hosting talent shows
Main product / serviceTalent shows- Music and dance, Theatre, Art exhibition, Street plays
No. of students involved in business planning activities (including writing this Business Plan)
Boys 8 Girls 9 Total 17
Financial SummaryOur Local Currency is:_
Rupees_____US Dollars$
Period of time budgeted for 1 year
Total Income(Estimated) Rs 20000 330 dollars
Total Costs (Estimated) Rs 5000 84 dollars
Profit (Estimated) Rs 15000 250 dollars
Start-Up Costs (Estimated) Rs 0 0 dollars
Section B:Market Research and Target Market
1. Here is a description of the Market Research done by us, including how many people we spoke to.
Our market research included-
Survey of students of grades 5 to 9 about the talents they possess. (375 students)
Shortlist students from the above survey sheets
Detailed Survey of shortlisted students about their willingness to perform for the shows and other
finer details about their performance.
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Teacher survey form to find out their perspective on the business idea and whether they would
support the same. (20 teachers)
Parent survey form to find out their perspective on the business idea and whether they would
support the same. (25 parents and friends)
Collate the data.
2. These are the results of our Market Research, including who is going to buy our product/service and why they will buy it.
Who is going to buy our show tickets and why -
Students- To encourage and enjoy the performances of their friends.
Teachers - To encourage and enjoy the talents of their young students
Parents- To encourage and nurture the talents of their children.
Friends from the community - To encourage budding young talents.
Section C: Competitors and Competitive Advantage
3. These are our main competitors and their strengths and weaknesses. – NOT APPLICABLE
WE HAVE NO COMPETITORS AS OURS IS A MONOPOLY BUSINESS.
Competitor Name Strengths Weaknesses
NOT APPLICABLE------ -------
4. Our competitive advantage – This is why we are going to be better than our competitors:
We do not really have any competitors.
Our business is unique and is a monopoly.
Our resources are human resources.
Section D: SWOT Analysis
5. This is our SWOT Analysis.
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Strengths – What are our business’ strengths? In-house material and human resources
for our service. In- house consumers- students, teachers
and parents. Inclusion of student community to
encourage each other. Parent and teacher community
encouragement for ticketed shows. Expectations for higher percentage of
returns.
Weaknesses – What are our business’ weaknesses?
Low investment hence low pricing. Minimal profit margins.
Opportunities – What opportunities do we have for our business?
Low pricing of tickets, hence higher sales.
Scope for improvement in students’ talents as a platform is available to showcase the same.
Successful shows this year would encourage more number of shows next year.
Higher returns with expansion of ideas.
Threats – Do we face any threats to our business?
Possibility of not enough talent pool. Possibility of not enough ticket sales
since shows are by amateur students.
Section E: Operational Plan
6. These are the one-off tasks we will need to do to actually start up our business:
Make a survey of the existing talents in the school by speaking to students.
Short list the names and talents to suit the shows.
Segregate the talents into categories- music, dance, art, mimicry, acting and others.
Decide on the number of shows this year.
Decide on dates to hold the shows.
Brainstorm with the team on promotional ideas
Plan with the students about the agenda for each show.
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7. These are the daily, weekly and monthly tasks we need to do to actually run our business:
8. Our business team structure – Here are the names and positions of the business team members with a reference if they are teachers/students and a diagram of our business team structure (when possible).
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Task How long does it take?
How often?Daily/Weekly/Monthly
Who?Who will be responsible
Make survey sheets and conduct the survey-
Students survey Teachers survey Parents survey
1 week Once before the inception of the business.
All students – Students are made into teams. They divide the number of classes they would do the survey for. (same strategy for teacher and parent survey)
Collate survey data1 week The following week
after surveyThree student member team
Co-ordinating with students for the show.
Continuous process- Weekly meetings of the core team
Weekly The entire team- The student leaders in coordination with lead teacher will delegate responsibilities.
Plan the date for the show 2 days Three weeks before every expected show
Student leaders and team teachers
Plan promotionsOne week Promotion will
happen for a week before the show.
Four member team by circulation. A different team would take charge of each show.
Organise the showTwo weeks of coordination and planning.Show duration- One hour on the planned day
Once in two months The entire student team in coordination with the performing artistes guided by the team teachers.
Section F: Marketing and Sales Plan
9. These are our 4 P’s (Product, Price, Place, Promotion).
a) P roduct – Our product/service is… Entertainment shows by our budding talents- Music, dance, theatre etc. Art exhibition cum sale by our young artists.
b) P rice – We will sell it at this price: Minimum Rs 50 per ticket per show. Price increases with demand and choice of seats.
c) P lace – We will sell our product/service at this place: Sale of tickets to fellow students in the school during lunch hour at a ticket counter
outside the auditorium. Sale of tickets in the parent community by volunteer parents. Sale of tickets to the faculty by team teachers and students .
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Mrs Madhulika Chandrakumar Lead teacherStudent team III. Kashvi & II.Keerthi 1. Mahima2. Yukta3. Shriya4. ArundatiStudent team III. I.Edwin &II.Tamanna1. Pragun2. Pradnya3. Padmini Mrs Nithya Mohan Team teacher
BRAINSTORMING SESSION
FIRST ROUND SURVEY BY STUDENTS
d) P romotion – We will promote our product/service by: Posters designed by students for the show. Facebook page. Whatsapp friends groups. Word of mouth.
Appendix Section: Students in ActionPlease find in this space 3 pictures (when possible) that clearly shows our involvement as students in our
business planning activities.
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FINANCIAL PLAN
1. Income (estimated)
NAME OF PRODUCT OR SERVICE
QUANTITY SALES PRICE SALES INCOME (Quantity x Sales Price)
Show 1 100 tickets Rs 50 per ticket Rs 5000
Show 2 100 tickets Rs 50 per ticket Rs 5000
Show 3 100 tickets Rs 50 per ticket Rs 5000
Show 4 100 tickets Rs 50 per ticket Rs 5000
Art exhibition Display of at least 50-75 art pieces made by students up for sale
Art pieces made by students on sale at different prices
Variable income
Yet to plan
TOTAL SALES INCOME 20000 +
2. Costs (estimated)
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)
Posters and bannersThree per show of each type
Rs 100 Rs 1200
Mementos (plants) Three to five plant saplings per show
Rs 25- Rs 50 per plant
Rs 1000
Tickets (Book marks) 100 book marks per show
Rs 5 per bookmark
Rs 2000
Other expenses Rs 800
TOTAL COSTS Rs 5000
3. Profit (estimated)
OurLocal Currency
TOTAL SALES INCOME Rs 20000
TOTAL COSTS Rs 5000
PROFIT Rs 15000
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(Total Sales Income – Total Costs)
4. Start-Up Budget (estimated)Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start our business.
a) Equipment& Supplies Start-up-NOT APPLICABLE.STUDENT RESOURCES- THEY WILL GET THEIR OWN NECESSARY MATERIALS FOR THEIR PERFORMANCES.
EQUIPMENT& SUPPLIES
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COST (Quantity x Cost per Item)
TOTAL EQUIPMENT& SUPPLIES START-UP
b) Equipment we don’t need to buy as we own/have access to:
AUDITORIUM SPACE AND SOUND SYSTEM- ALREADY AVAILABLE IN SCHOOL.
c) We will get the Start-Up capital needed for our business by:
Our business target- Zero investment
In case of eventuality, raise start-up capital from-
Annual Tuck shops – Rs 5000 (This is an annual happening in school and if capital is needed, we
will borrow from the tuck shop fund and return to the fund after our event from the profits)
Art exhibition- Use proceeds from sale, if necessary.
Additional comments:Supporting evidences enclosed underneath-
1. Two samples of First round survey sheet by students
2. One sample of Second round survey sheet by students
3. One teacher survey sheet sample
4. One parent survey sheet sample
Our Local Currency used : Rs .5000/
Exchange rate to US Dollars: 84 dollars.
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First
round survey sheets sample
Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELIGIBLE FOR AN AWARD. Please choose ONE option in each row.
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Second round students survey sheet sample
A. STUDENTS’ IMPROVEMENT ON SKILLS
After going through the activities to develop the Business Idea and Plan do you feel your students...
Did not improve
Stayed the
sameImproved
1. Are more confident speaking in front of other people (e.g. during market research) Yes2. Work better with people with different opinions to theirs Yes3. Have improved their team working ability, e.g. if other team members were struggling
they offered support to themYes
4. Are more confident analysing information Yes5. Are more able to use their ideas to organise and plan work in order to reach their goals Yes6. Are more able to look at different ways to solve a problem and are more confident in
selecting a solutionYes
B. YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS
1. Through the school business planning process, which skills do you think students improved/gained the most (max 3):
Leadership YES Communication AspirationYES
Confidence Decision making Other – Please specify:
Problem solving YES Team work
2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.
No Yes, in ScienceYes, in Maths Yes, Other – Please specify: Expecting improved skills in Maths later while
accounting for profitsYes, in Writing & Reading
3. Have the students used the skills learned through the school business planning outside school?
NoI don’t knowYes – Please specify: Yes. They have surveyed their parents and friends outside school.
CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your learning into action! Now is the time for you to actually run your business!
Remember to submit your completed business plan to the School Enterprise Challenge Awards Programme by logging in to your account at: www.schoolenterprisechallenge.org/login
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