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S.D. PUBLIC SCHOOLPITAMPURA, DELHI

INDIA

BUSINESS PLAN

Written by (Students- Gati, Tanya, Tanistha, Naina, Priyanshu, Ashutosh)

LEAD TEACHER -DEEPIKA VADERA

CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – SILVER LEVEL

Section A: Our Business DetailsBusiness NameYoung Creative Minds(YCM)Business ActivityManufacturing Handicraft Items using paper quilling and other craft techniques. Students will also be making items made out of waste material.Main product / serviceTiara Band, Earrings and Envelope (Other Fashion accessories)

No. of students involved in business planning activities (including writing this Business Plan)Boys 38Girls 59Total 97

Financial Summary

Our Local Currency is: rupeeUS Dollars $

Period of time budgeted for

Total Income (Estimated)1233501913.49Total Direct Costs (Estimated)14500224.94Gross Profit (Estimated)

1 SILVER Business Plan Template 2017. ©Teach A Man To Fish

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1088501688.644Total Indirect Costs (Estimated)88013.6518Net Profit (Estimated)1079701674.99Start-Up Costs (Estimated)7000108.594

Section B: Market Research and Target Market1. Here is a description of the Market Research done by us, including how many people we spoke to.

We are continuing with our last year’s business with diversification in manufacturing handicrafts items using paper quilling and other craft techniques along with raising and selling herbal and air purifier plants (such as Tulsi, Spider plant, Sansevieria, Boston Fern, English Evy, etc.).Preparing compost from the biodegradable waste will also be continued this year, we found that herbal plants and compost are in great demand. We also surveyed about the demand of stoles & scarves made out of tie and dye technique. Students went to the gift items and accessories shops to find out the latest trends and got the idea of eye mask and paper bags.

2. These are the results of our Market Research, including who is going to buy our product/service and why they will buy it.

Market research proved to be of great help as we were able to decide what things we would create to meet the demand of the customers. Questionnaires prepared by students and market survey helped us to know about the taste and likings of people, about the items that could be sold throughout the year and always remain in fashion. We also came to know about the profit margins. Our survey helped us in finding our customers, our market price, evaluating the demand and the need of diversification of handicraft items. We have competitors in the market but they do not have the knowledge of the benefits of plants. We conceived the idea of making tie and dye scarves and stoles as they were always in demand. Making scarves and stoles will foster the skill development of our students and make our business more lucrative..

Section C: Competitors and Competitive Advantage


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3. Our competitive advantage – This is why we are going to be better than our competitors:We found our competitors lacking in the scientific knowledge of plants and information about their specific use. We specialize in specific indoor plants, easy to take care with good air purifying qualities and the herbal plants.We have a composting machine that will generate the compost out of bio degradable waste from the school canteen, the kitchen and the ground. As compared to our competitors who are having only plant lovers as their customers and the only motive of selling their plants, we have the access to every kind of skilled personnel (such as trained staff members, aware parents, visitors) and a larger goal of producing the compost by managing the bio-waste and raising and selling the plants that purify the air, thus making the air clean around us and going green.Ours is a well-organized and structured team for systematic and efficient management for business.We have a nursery in the school so the production cost will be less, hence we can sell our plants at cheaper rates.In relation to handicraft we found our competitors having a variety of handicraft items as we have, but the offer price was 10 times higher than the price we would offer to our customers. Our team is efficient and creative enough to know the taste of the youth required as per the latest fashion we are providing better quality, exclusive variety at cheaper cost.

Section D: SWOT Analysis


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1. These are our main competitors and their strengths and weaknesses.

Competitor Name What basis will we be competing with them on?

Price, quality, location?

Strengths Weaknesses

Ramdev’s Nursery Good variety of herbal plants.

Exotic variety of indoor plants are available.

Limited variety of indoor plants.

Ashok Nursery Sahipur Seasonal flower plants. Plants are healthy and well taken care off.

Main focus is on flowering and decorative plants.

Punjabi Bagh Nursery Bonsai specialist. Shop is located at the posh area.

Do not have scientific knowledge of plants.

Pandey Nursery Large variety of compost available.

Compost available is of good quality.

Very expensive

Bharat Collections Variety available. Large variety. High Priced

Jaggi and Sons Gift Packing

Popularity. Good reputation. High Priced

Mehak Stationery Quality product. Trendy items. High Priced


Section E: Operational Plan4. These are the one-off tasks we will need to do to actually start up/develop our business:

To raise the funds initially, we would sell the last years fashion accessories on discounted rates. The revenue collected from the sales would help us initiate our business. At the same time, we would be organising skill based workshops during summer vacation. We would also be using some share of the profit earned last year.


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2. This is our SWOT Analysis.

Strengths – What are your strengths? 1. We are self-reliant in resources and

believe in the concept of zero waste2. We are an established institution with a

good clientele and brand name.3. We are equipped with the knowledge of

waste management, raising plants and handicraft skills

4. We have necessary skilled man power to deal with compost and recycle techniques.

Weaknesses – What are your weaknesses?

1. We have to manage the project along with the demand of time for other co-curricular load.

2. Making compost is time consuming

Strengths – What are ourBusiness’ strengths?

Opportunities – What opportunities do you have?

1. Depleting quality of air in the city gives us an opportunity to sell the plants that help in purifying air.

2. People are more health conscious now and look for natural ways of curing ailments which gives us an opportunity to sell our herbal plants.

3. Preparing the compost without investing for the raw materials as the raw material is the bio waste from school canteen, kitchen, class rooms and garden waste.

4. Diversified handicraft items give us the opportunity to sell them easily as we are catering to the taste of people

Threats – Does your business face any threats?

As such we don’t perceive any threat to our business. Through our business we are promoting the way of a healthy life style and managing our waste which is one of the biggest threat to our planet today. We would be happy if people learn the ways to manage waste form us and copy us

Opportunities – What Opportunities do we have forour business?


5. Our business team structure – Here are the names and positions of the business team members with a reference if they are teachers/students and our organogram.


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3. These are the daily, weekly and monthly tasks we need to do to actually run our business:

Task How long does it take? How often?Daily/Weekly/Monthly

Who?Who will be responsible

Creation of 4 teams 1 hour Start of the project HeadCollection of bio waste

2 hours Daily Production team

Composting producing

1 hour Daily Production team

Packing 1 hour Weekly Marketing teamSale of items 1 day Weekly Sales teamProduction of fashion items

1 hour Daily Production team

Procurement of raw materials

1 hour Weekly Purchase team

Keeping record of sale purchase

1 hour Weekly Accountancy team

Promotion/blogging/connectivity

1 hour Daily IT team


YUVAKRITI TEAMBusiness Team Structure

PRODCTION UNIT CHARKHA UNIT MARKETING(SALES & PURCHASE)

INCHARGE (Ms.Shweta) INCHARGE (Ms.Rekha) INCHARGE(MR.Sunil.Badoni)

Kirti (MANAGER) 12CAshutosh Mishra (MANAGER) 10-D Sharvi (MANAGER) 9D

Ayush kumar (MANAGER) 10D

Ayush Sharma (MANAGER) 10B Kritika (MANAGER) 9C

Sia (MANAGER) 10AVanshika (SUPERVISOR) 9A

Sneha goel (SUPERVISOR) 9C

Siya (MANAGER) 9D Nikita (SUPERVISIOR) 9A Sagar (SUPERVISOR) 9CNamrita (SUPERVISOR) 9B Srishti (SUPERVISOR) 9A

Himashu Jha (SUPERVISOR) 8A

Karishna (SUPERVISOR) 8B Saloni (SUPERVISOR) 9A Rahul (SUPERVISOR) 8AKritika (SUPERVISOR) 8B Bhavya (SUPERVISOR) 9B Samya (SUPERVISOR) 8A

Rhythm (SUPERVISOR) 8BDevanshi (SUPERVISOR) 9B Mehak (SUPERVISOR) 8A

Ishita (SUPERVISOR) 8B Urvashi (SUPERVISOR) 9B Harsh (SUPERVISOR) 8AVarun Goel (SUPERVISOR) 8B Komal (SUPERVISOR) 9B

Muskan (SUPERVISOR) 8A

Tanisha Sahani (SUPERVISOR) 9C

Vanshika (SUPERVISOR) 8A

Pari (SUPERVISOR) 8C Saksham (SUPERVISOR) 8A

Riya (SUPERVISOR) 9D Robotics Unit

Anjali Verma (SUPERVISOR) 9B

INCHARGE (Mrs. Kusum Saroha)

ACCOUNTING & COSTING UNIT

Nandni (SUPERVISOR) 9DAsst. Mr. Tapan (SUPPORTING STAFF)

INCHARGE (MS. POOJA )

Muskan (SUPERVISOR) 12C CLASS Hardik (MANAGER) 12-B1

Ayushi (SUPERVISOR) 9A Navay jain (MANAGER) 8C Stuti 11-B1

Rohit (SUPERVISOR) 9AYashika Mittal (SUPERVISOR) 7C Samridhi 11-B1

Lavanya (SUPERVISOR) 7C

Sameer Mittal (SUPERVISOR) 7C Pritansh 11-B1

Aditi (SUPERVISOR) 9D Vaibhav Kumar 9C Mudit 12-B1


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(SUPERVISOR)Anuskha (SUPERVISOR) 9D

Aryan Singhal (SUPERVISOR) 6C Rishab 12-B2

Pranjal (SUPERVISOR) 8A Anushka (SUPERVISOR) 8A

I T UNIT

Anjali (SUPERVISOR) 10AINCHARGE (Ms Gitanjli) STUDENT DIRECTOR

Ishika (SUPERVISOR) 10A Jatin Saini (MANAGER) 10A Ravi 12-B2

Neha (SUPERVISOR) 10ARaghav Garg ( MANAGER) 9C

Kostubh (SUPERVISOR) 10D

STUDENT ASSISTANT DIRECTOR

Ayushi Sharma (SUPERVISOR) 9A Khyati 11-B1

Lakshay Yadav (SUPERVISOR) 7A

Manmeet (SUPERVISOR) 9A

Lalit ( SUPERVISOR) 8A

Kanika Choudhary (SUPERVISOR) 8C

Arshiya (SUPERVISOR) 8C

ECO UNIT PACKAGING MANAGER AIR PURIFING PLANTS NURSERY

INCHARGE (Ms. Chetna & Ms. Shivangi)

INCHARGE (Ms. Shweta) Akansha (MANAGER) 8B

RECYCLING UNIT 8B Bhaskar (MANAGER) 9A Aman (MANAGER) 8BSheepra Goel (MANAGER)

8BAnanaya (MANAGER)

9DJunaid (SUPERVISOR)

8B

Ansh Jha (MANAGER) 8B Manik (SUPERVISOR) 9A Hriddhi (SUPERVISOR) 8BSanskriti (SUPERVISOR)

8BTushar (SUPERVISOR)

9DYashraj (SUPERVISOR)

8B

Sneha(SUPERVISOR) 8B Mehul (SUPERVISOR) 9B Kashish (SUPERVISOR) 8B

Harsh Garg (SUPERVISOR)

8BAnshika (SUPERVISOR)

9B TEACHER INCHARGE

Vishal (SUPERVISOR) 8B Ms. Deepika Vadera

Divyanshu (SUPERVISOR)

8B EDITORIAL BOARD ADVISOR TO TEAM

Diya (SUPERVISOR)8B INCHARGE (Ms. Geeta & Ms.

Madhu) Mr. Suryaveer

Gati (MANAGER) 11A1


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COMPOSTING UNITNaina ( SUPERVISOR)

9C Head Of The School

Geetanshi (MANAGER)

8B Ashutosh Tripathi (SUPERVISOR)

10D Ms. Anita Sharma

Kartik (MANAGER)8B Priyanshu

(SUPERVISOR)9C

Karan (SUPERVISOR)8B Tanistha

(SUPERVISOR)11A2

Harshit Verma (SUPERVISOR)

8BTanya (SUPERVISOR)

11B1

Rishita (SUPERVISOR) 8BPayal (SUPERVISOR) 8B

Section F: Marketing and Sales Plan


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4. These are our 4 P’s (Product, Price, Place, Promotion) and an explanation of what is new/has changed (if needed).a) Product – Our product/service is…

1. Workshop2. Candle3. Tortoise4. Traditional wall hangings5. Key rings6. Traditional Diyas7. Ear rings8. Envelopes9. Tiara bands10. Pebble weight11. Rakhi

New Products introduced: 12. Organic compost13. Herbal/ air purifier plants

b) Price – We will sell it at this price:Items Cost/Unit ( INR)Workshop For two grades:

VI-VII: 100IX-X: 100

Earrings 50 Envelopes 5-10Keyrings 50Electronic Keyring 60Funky Pencil 10Electronic Funky Pencils

40

Decorative Basket 50Eye Mask 50Paper Bag 40Traditional Rakhis 10Air Purifying Plant 80Manure 10Tie and Dye Scarves 80Tie and Dye Stalls 80Pebbles Weight 30

a) P lace – We will sell our product/service at this place:

We plan to sell our products to Residential Welfare Associations (RWAs) and through school exhibitions and Parent Teacher Meetings in school. We will also try to sell our products in the nearby market, and exhibit them in different schools.

b) P romotion – We will promote our product/service by:

Promotion: Our school is using UOLO app (WhatsApp based) as a means of communication with parents.We will be using it to promote our products. We will use the school website, Facebook and other social networking sites to promote our business. We will use handmade pamphlets prepared by the students to promote our product in the neighborhood areas. And also by word of mouth during PTMs.


Section G: Risk Assessmenta) This is our Risk Assessment Table with the risks we identified that could affect our school business and

how we will overcome them.

Risk

Chance it happens

(High, Medium, Low)

Level of Impact

(High, Medium, Low)

Ways to reduce this risk Person Responsible

Latest fads may affect the business

low low

We will keep ourselves updated of the new fads and create our products accordingly. Production team will be vigilant about the new trends.

Production team

Product may get blocked due to change of season medium medium

Sales team will plan effective strategies so that all products are sold. In case, products are left unsold then the products could be sold in the next season.

Sales and marketing team

Appendix Section: Students in ActionPlease find in this space 3 pictures (when possible) that clearly show our involvement as students in our

business planning activities.

FINANCIAL PLAN

1. Income (estimated)

NAME OF PRODUCT OR SERVICE

QUANTITY SALES PRICE SALES INCOME (Quantity x Sales Price)

Earrings 180 pair 50 9000Envelopes 200 7 1400Keyrings 150 50 7500


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Electronic Keyring 20 60 1200

Funky Pencil 228 10 2280Electronic Funky

Pencils 20 40 800

Decorative Basket 8 50 400Eye Mask 10 Dozen 50 500Paper Bag 130 40 5200

Traditional Rakhis 177 10 1770Air Purifying Plant 25 80 2000

Manure 80 packets 10 800Tie and Dye Scarves 150 80 12000

Tie and Dye Stalls 100 80 8000Pebbles Weight 70 30 2100

WORKSHOP VI-VIIIIX-X

381x100=38100303x100=30300

68400

TOTAL SALES INCOME 123350

2. Direct Costs (estimated)

NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)

Tie and Dye Cloth200 meters 60 per meter 12000

Ice-cream Spoon 400 sticks 0.375 150Wooden Motif 2 packets 100per packet 200

Quilling Needle 1 packet 250 per packet

250

Googly Eyes 1 packet 200 per packet

200

Embellishment for Earrings

6 Bottles 200 1200

Raw Material For Electronic Keyrings

20 Sets 25 per set 500

TOTAL DIRECT COSTS 14500


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3. Gross Profit (estimated)Our Local Currency

TOTAL SALES INCOME 123350TOTAL DIRECT COSTS 14500GROSS PROFIT (Total Sales Income – Total Direct Costs)

108850

4. Indirect Costs (estimated)

NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)

Receipt Book 4 100 400Banner 1 480 480

TOTAL INDIRECT COSTS 880

5. Net Profit (estimated)

Our Local CurrencyGROSS PROFIT 108850TOTAL INDIRECT COSTS 880NET PROFIT (Gross Profit – Total Indirect Costs)

107970

6. Start-Up Budget (estimated)Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start/grow our business.

• Equipment Start-up

EQUIPMENT

NAME OF ITEM QUANTITY COST PER ITEM

TOTAL COST (Quantity x Cost per

Item)12

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Equipment/Hammer for Paper

Bag

1 300 300

TOTAL EQUIPMENT 300

b) Equipment we don’t need to buy as we own/have access to: We don`t need to buy any new equipment as we have already purchased enough material.

• Supplies & Expenses Start-up

SUPPLIES & EXPENSES START-UP

NAME OF ITEM QUANTITY COST PER ITEM

TOTAL COST (Quantity x Cost per

Item)Fevicol 2 kg 450 900

Fixer for Tie and Dye

25 Bottles 20 500

Clean Sheet 2 Rolls 200 400Thread for Paper

Bag2 Dozen Ball 150 300

Quilling Fixer 2 Bottles 250 500Glitter Tube 10 50 500

Feather 20 packets 10 200Pastel Papers 20 Dozens 80 per dozen 1600

Rapids for paper bag

520 Rapids 2.5 per piece 1300

Quilling Strips 5 Packets 100 per packet

500

TOTAL SUPPLIES & EXPENSES START-UP 6700

Equipment Start-up costs + Supplies & Expenses Start-up costs = Start-Up Budget costs


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Our Local CurrencyEquipment Start-up 300Supplies & Expenses Start-up 6700TOTAL START-UP BUDGET 7000

d) We will raise the Start-Up capital needed for our business by:We will raise the start-up capital needed for our business by using the money which we earned during the last year. We will organize skill based workshops for students during summer vacation for which a nominal fee would be charged. We will also exhibit our remaining products of the last year on PTM’s and sell them on discounted prices.

Additional comments:

Our Local Currency used : RUPEE

Exchange rate to US Dollars: 1$= Rs. 64.46

Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELIGIBLE FOR AN AWARD. Please choose ONE option in each row.

A. STUDENTS’ IMPROVEMENT ON SKILLS

After going through the activities to develop the Business Idea and Plan do you feel your students...

Did not improve

Stayed the

sameImproved

1. Are more confident speaking in front of other people (e.g. during market research) √2. Work better with people with different opinions to theirs √3. Have improved their team working ability, e.g. if other team members were struggling √


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they offered support to them4. Are more confident analysing information √5. Are more able to use their ideas to organise and plan work in order to reach their goals √6. Are more able to look at different ways to solve a problem and are more confident in

selecting a solution√

B. YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS

1. Through the school business planning process, which skills do you think students improved/gained the most (max 3):

√ Leadership √ √ Communication √ Aspiration

√ Confidence Decision making Other – Please specify:

√ Problem solving √ Team work

2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.

No Yes, in Science√ Yes, in Maths Yes, Other – Please specify:

√ Yes, in Writing & Reading

3. Have the students used the skills learned through the school business planning outside school?

NoI don’t know

√ Yes – Please specify: Students are extending their acquired skills to their neighbourhood friends.

CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your learning into action! Now is the time for you to actually run your business!

Remember to submit your completed business plan to the School Enterprise Challenge Awards Programme by logging in to your account at: www.schoolenterprisechallenge.org/login


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school enterprise challenge business idea web viewbusiness plan. written by (students- gati,...

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