Web 1.0 was CommerceWeb 2.0 is People

- Ross Mayfield

The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International in 2004

The phrase "Web 2.0" hints at an improved form of the World Wide Web

“There are no products, only solutions”

Not what customer wants but why they want

A problem solving approach

Simple Solutions

Every individual is unique Some people want to be different Allow him to choose instead of

forcing him to use what you have made

Make him feel home

Reach out to the entire web

To the edges and not just to the center, to the long tail and not the just the head

Leverage customer-self service e.g. Google, StumbleUpon, orkut

Network effects from user contribution are the key to market dominance in Web 2.0 era

The Wisdom of crowds – Users add value

Amazon, Ebay - User reviews, similar items, most popular,

Wikipedia – content can be added/edited by any web user,

Flickr – tagging images Cloudmark – Spam emails

No products but solutions Customization ability Focus on long tail Users add value Specialized Database Perpetual Beta Software above the level of single

device