Scholar Chapter Training – Day 2

July 31, 2015

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• Recap• Marketing• Outreach Strategies/Road to College• HSF Scholarship• Tech Training• Conclusion

Agenda

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• What is the first thing the Scholar Chapter President should ensure before the fall quarter/semester begins?

• How many activities are each Scholar Chapter required to execute?

• How many of the required activities are collaboration events?• What is the first activity your chapter will have?• For which activities do you need to submit information for?• What is the name of the form used to submit activity

information to HSF?• When is this form due?• How many points do you get taken off for bad

communication?• What are the available funding options? • What is due August 7th?

RECAP

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Marketing

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Official Name

HSF Scholar Chapter at Institution Name • e.g. HSF Scholar Chapter at University of California,

Riverside

Should be abbreviated as HSF at Institution Name/Initials• e.g. HSF at UCR or HSF at University of California,

Riverside

Name

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Scholar Chapter Logo

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HSF Logos

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Continuing…

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Don’t

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HSF Events

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http://hsf.net/en/events

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• About the Scholar Chapter Network• HSF Scholarships • Road to College

Presentations

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• Coming Soon: Email (Join the SC, Welcome to SCN, Invite to Speakers,

Thank you for Speakers & Participants, General Email, Join the Board, etc.)

General “About the Scholar Chapter” Flyer Template Business Card Template General Member T-shirt Template

Templates

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• When using social media for Scholar Chapter purposes, please refer to the Scholar Chapter Social Media and Procedures Guidelines available on the Scholar Chapter Resource Page.

• Official HSF Pages: facebook.com/HispanicScholarshipFund twitter.com/HSFNews instagram.com/hsfphotos youtube.com/user/HSFvideos linkedin.com/company/hispanic-scholarship-fund

Social Media

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Facebook Group Usage

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• Sharing Scholar Chapter/HSF event information • Sharing HSF opportunities• Sharing local/campus resources and opportunities (that are

relevant to the chapter’s goals) • Connect with other student organizations• Communicate with local and campus students

Remember to always link to official HSF.net/HSF Scholar Chapter page for event information, member registration, and HSF opportunities.

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Social Media Expectations

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• Maintain a professional and personable tone • Be polite and courteous• Any private or confidential information should not be shared• Stay relevant - Post only things that contribute to the purpose

of the Scholar Chapter• Use of obscene or derogatory language is prohibited• No paid advertising allowed• Beware of the authenticity of social media posts to prevent

copyright or intellectual property infringement• Do not break the law nor share anything that can potentially

promote breaking the law• Any questions regarding scholarships or HSF programs, refer

to the official HSF website

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• What do we do?• Needs• Benefits• VALUE

Marketing Basics

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Mission• We empower Latino families with the knowledge and

resources to successfully complete a higher education, while providing scholarships and support services to as many exceptional Hispanic American students as possible

• HSF Key Facts Founded in 1975 Over $470MM in scholarships awarded to date Awarded $36.1MM in 2014 Over 60,000 Alumni

Representing HSF

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• Maintain good communication for relationship building• Express benefits and value of each event and the chapter• Remind students about the professional and personal benefits• Multi-platform communication• Frequency (Begin promoting least two weeks before event)• Be considerate of big campus events and finals

Key Practices

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• Facebook Group Event pages Profile photos Tag board members on flyers Share events on chapter and board members’ newsfeeds Group sharing

• Website Announcements Campus student org page

• Email Chapter listserv Campus/Student org. listserv Hispanic/Chicano Center Newsletter or other departments Message Residential Advisors

Online

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• Event flyering (Dorms, Classrooms, Cultural Centers, etc. )• Distribute materials to campus departments (Career Center,

Volunteer Center, etc.)• Word of Mouth (Dorm meetings, Class presentations, etc.)

On-Campus

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• Participate in involvement fairs• Have each board and general member invite their friends• Involve members in the promoting process (Give them flyers

to help promote; can be a marketing committee)• Share events with other clubs and allow them to share during

chapter meetings• Have board members make classroom and dorm meeting

announcements, etc.• Have PR chair serve on umbrella groups• Share opportunities with the Career Center, Volunteer Center,

Latino/Hispanic Alumni, Multicultural Center, etc.

Recruitment

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• Maintain professional and friendly atmosphere• Greet and make participants feel welcomed• Get to know your members• Engage members at events and meetings • Recognize members and board members• Get members involved in board activities• Ask for feedback/surveys• Invite professionals to speak and mentor• Thank members for their contributions• Maintain communication and answer their questions

Retention

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Outreach

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• Preparing for College: What to do in high school? Types of colleges Choosing the right fit

• Planning for College: The College Application Process Academic preparation Admission requirements

• Paying for College: Need vs. Merit Based Financial Aid Applying for financial aid Scholarships

Road to College

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1. Determine whether you would like to have the outreach event on campus or at a high school

2. Research local high schools and there college/career representatives

3. Determine event logistics: Date, time, location, etc.

4. Formally message the high school representatives with the Road to College invitation to invite parents and students (Flyer template and invitation template will be provided by HSF)

5. If the event is on the college campus, provide the high school representatives with contact information, directions/map, and any information to facilitate the process

Outreach Strategies

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6. Have a registration process and follow-up with the students and parents by calling them to remind them about the event

7. Recruit campus students to volunteer and assist with the presentation or with navigating participants

8. Send email with a Thank You and additional resources after the event

9. Thank high school representatives for assisting

10.Thank all speakers, student and campus volunteers (Share the outcome of the outreach efforts)

Outreach Strategies

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HSF Scholarships

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Eligibility Requirements

• Application period opens January 1st:

• Eligibility Requirements:

• Be of Hispanic heritage

• Be a U.S. Citizen, legal permanent

resident, eligible non-citizen

(refugee, asylee), or Deferred Action

for Childhood Arrivals (DACA)

• Apply for Federal Student Aid

(FAFSA)/Dream Act (if applicable)

• Have a minimum GPA of a 3.0 for

high school applicants; 2.5 for

College applicants

• All levels can apply (HS Seniors,

Community College Transfers, 4-

Year College Students, and Grad

Students)Deadlines: Priority I: 1/31/16

Priority II: 2/28/16 General: 3/30/16

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How do I apply?

I am eligible! But, how do I

apply?

HSF offers over 100 scholarships!!• Visit HSF.net• Create a MyHSF Profile(You’ve already taken the first step!)

• Click “Scholarship Application” to begin the application.

• You can return at any time to complete or check on status.

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Essays: What you write matters!

Proofread!• Minimize

grammatical errors. • How are you

exhibiting leadership qualities?

• Why should we invest in you?

• How will you give back?

Topics may include:• Your Hispanic

Heritage• Your

contributions to your community

Responses must be

thoughtful and answer the question.

Besides asking for your general information, course work, extracurricular activities and volunteer opportunities, there will be essays that you’ll need to write in order for us to get to know you better as a potential recipient.

HSF Essays PromptsEssay 1 (250-500 words): Describe the world you came from—for example, your family, community, or school—and tell us how your Hispanic heritage shaped your life

Essay 2 (250-500 words): If we did an online search of you 10 years from now, what would it say you had accomplished in your life and career? What else would the search reveal about you?

Tweet (140 characters): It’s difficult enough to describe yourself in a 500-word essay. We dare you to describe yourself as completely and truthfully as possible in 140-character limit of a tweet.

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More Requirements

• COMPLETE FAFSA or

DREAM ACT Application DACA Students will

need to submit proof, if selected as finalists

• 1 Academic Recommendation

• Students must meet all deadlines or will miss out on receiving a scholarship award!

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HSF APPLICATION: TOP 10 MISTAKES

1. Not reading or following

instructions

2. Not addressing essay question

3. Improper grammar & spelling

4. Entering wrong or forgetting e-mail

addresses

5. Having different names in account

and documents

6. Not double-checking answers

before submitting

7. Not completing all steps in the

application

8. Not submitting documents on time

9. Not following up with academic

recommender/s

10. NOT CHECKING YOUR EMAIL!

To Do List

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If you have any specific questions regarding scholarships, please contact HSF through our

contact form. https://hsf.net/en/contact-us/

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Tech Training

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myHSF

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HSF.net

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Scholar Chapter Webpages

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Resource Page

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Conclusion

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• Review the articles on Time Management, Meeting Etiquette, Professional Communication, Effective Communication, Leadership Qualities

• Begin the process to register the chapter at your institution

• Schedule meeting with your advisor• Plan your board training• Prepare for Fall Recruitment

Preparing for the New Year

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• Scholar Chapter President Leadership Agreement• Transition Assignment • Review Executive Board Positions & Duties

Due Friday, August 7th

Assignments

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8/28 (Semester Schools) & 10/2 (Quarter schools) Updated Fall Calendar of Events Advisor Form

 

9/1 - Scholar Chapter Monthly Report

10/1 - Scholar Chapter Monthly Report

Upcoming Deadlines

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Volunteer at our upcoming Scholar Celebrations:

• August 4th Scholar Celebration – Miami• August 6th Scholar Celebration – New York

https://hsf.net/en/events/

HSF Announcements

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Questions?

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Thank you!

If you have any questions, please contact Liliana at lortiz@hsf.net or 310-526-3406 ext. 106.