scheme plan - 1st year- graphic design 2

8/6/2019 Scheme Plan - 1st Year- Graphic Design 2

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Scheme Plan for Graphic Design Melanie Jones

Title of Scheme:Graphic Design: Logo Designfor an Art Festival 2011 based

on theme Voice

No. of Lessons:15Total Time: (5 doubles and10 singles) 13 hours & 20

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Group: 1st

No. of Pupils: 14year

Aims:

Students will develop design skills and visual awareness.

Students will develop personal skills in small groups in the designing, making,reviewing.

Students will be introduced to the history of graphic design, its role, and function incommunicating a message through visual imagery to its target market.

Students will develop an understanding of logo, branding, typography and subjectmatter.

Students will be able to discuss and describe the work of David Carson andBauhaus and minimalist movement

Overall Learning Outcomes for the Scheme:

Student will explore how to translate their ideas into a design context. Develop theskills to mind mapping, word association for the brief

Students will develop personal skills in small groups and as an individual in thedesigning, making, experimenting and resolving design issues.

Student will demonstrate creative and imaginative skills through their design worki.e. logo, colour, typography, thumbnail sketches, imagery, and layouts in relation tofestival theme.

Student will be able to identify and discuss designs by David Carson and styles,fonts and imagery in the Bauhaus and Minimalist movement.

Students will design a logo for an art festival based on the theme to a high qualitystandard that is visual interesting that will promote a message to the target market.

Investigating/Exploring/Creating (include illustrations, especially your own work):

Voice can be sound from human, animals, music; singing; speaking;instruments, man-made & mechanical sounds; spoken through the mouth or byunspoken voice through hand symbols; speakers corner; visual imagery that isliteral or abstract; gives ideas, identity; message; talking, bird song; spoken words,celebration and imaginative.

Investigate: design concept with small scale thumbnail sketches

Placement, shape, size, colour, line drawings, design.Exploring requires:

Describing the festival theme in words and imagery looking at shapes, form,texture, space, text

Investigating different compositions, design, logo, fonts, size, placement, colourcomposition, theme, text. torn out, cut out, collaged, and stenciled printed, handdrawn, painted and inked imagery.


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Examples of stamp design from RSA Design Competition UK. Illustrate simplicityof design, layout, font and use of colours, imagery combined with text

RSA Design Directions UK award for a series of stamps exploring issues of renewable energy and global warming

contemporary graphic designs- interesting imagery, texture, text, shapes, materialsand colour

.

Creating requires:research different text; exploring different layouts; typography and illustration;research style of font used in Minimalist, Bauhaus, and De Stije movement; design

work& mood boards with key works and visuals; final logo design with promotionalmaterial

Word association/ mind map on theme;


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Mo

Students as an individual will produce

3 logo options: in black and white and colour: 1 x finished design presented andmounted on A5 board 210mm w x 148 mm h; 1 x finished design that could beapplied to one promotional material - i.e. brochure; website; posters; postcard

: -

1 x A4 colour studies; 1x mood board; 1 x a4 typography 1x a4 collage 1x conceptsheet with annotated research and ideas; 1 x a3 mind mapping and wordassociation ; 2 x A4 working designs

Observational drawings based on theme taking interesting elements anddeveloping them

Working method:

Concepts with notes, visual research; group discussions, mood boards

- mind mapping and word association

Drawing through observation and tracing. Design a logo and imagery.

Understanding/Evaluating: (include illustrations):

Evaluations through group reviews, research, homework, design worksheetsthrough the scheme.

Group research, peer presentations and discussion about Minimalist, Bauhaus andDe Stije movement. Students will understand these movements and influences on

the artists/designers of the time? What style of font used? Describe the style? Students will understand what logo, branding and typography is? What makes a


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good logo, what are brand values, is the typography and image working as a visualdesign?

Students will show evidence of problem solving in relation to their design work andidentify how to improve and develop their designs to the next stage of the design.Does the design stand out; is it readable to the viewer in relation to logo? Is the

design layout balanced i.e. right about of colour, space, simplified typography? Students will show evidences of applying their research, and be able to comment on

the similarities and differences between their own work and others work

Illustrations used to show students examples and highlight key areas:-

David Carson, graphic designerExample of different layout, techniques ie stencil, fonts, designs

ICT:

Images sourced from internet and books on graphic design and contemporarydesigner/artists.

U-tube clip about creating a logo about Tether http://www.tetherinc.com; DavidCarson graphic designerhttp://www.davidcarsondesign.com/

Students will use internet for research work

Record students work by digital camera

Whiteboard to outline the structure of the lesson

Key words/phrases:

Mind mapping, word association

Line drawings, typography, font, text, layout, image, graphics,

Composition, placement, message, mood board, development of concepts,

collage, colour, black and white, tonal value, shape, space, line, styles, proportion,size, rendering, stencils, cutting, pasting, photocopies, refine, simplify, tagline,
http://www.tetherinc.com/http://www.tetherinc.com/http://www.davidcarsondesign.com/http://www.davidcarsondesign.com/http://www.davidcarsondesign.com/http://www.davidcarsondesign.com/http://www.tetherinc.com/


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thumbnail sketches, torn, cut out, hand drawn, painted, inked

visuals, concept/mood board, research theme, stamp designs

Design brief, research, festival, art, voice, theme, target audience, community,music, symbols, speech, ideas, sound, performance and silence.

Teaching/Learning Strategies: Present information on subject matter and key areas of learning through visual aids.

Group discussion and analysis to compare and contrast key areas and techniques.

Group description of key area, techniques and subject matter verbally and throughobservation drawings

Teacher guided instructions through demonstrations and guidance

Homework will demonstrate if the student has grasped the key areas of learningduring the lessons and confidence and skills in subject matter and research willimprove student knowledge.

Group and individual work assessment, discussion and peer presentation.

Question and answer time allowed after technical demonstration and lessons

Materials:

Colour & white cartridge paper (different weights), pens, colouring pencils, post itspaper; pva glue, tracing paper, magazines, acetate, paints, craft knives, scissors, ink,cutting boards, fabric paint, food colouring, photographs, photocopies of text,sponge, inks, festival brochures, music- cd and instrument, recorder and musicsystem

Safety Precaution:

Safety talk and demonstration on correct use of craft knives and cutting boardswhere applicable to lesson plan.

Differentiation:

Visual demonstration of each tasks

Use key words on whiteboard to support and map out each lesson.

Students will be encouraged to work to their own strengths and adapt their designs.A selection of materials will be available for those who have difficulties with cutting.

A4 laminated photocopies of visual images, logos and worksheets with key words.

Encourage students to work at their own pace and capabilities and adjust scheme to

suit this.

Timeline/Sequence of Lessons:

Lesson 1 (Double)Week One- introduce subject matter, graphic designer, logo, branding and research

Introduce brief and subject matter with visuals and recording of different sounds.Describe in groups what the meaning of the theme could be? Present findings.Draw thumbnail sketches on these key words. Homework research and collectimagery that relates to themeLesson 2 (single) Review. Introduce what logo and branding are in a designcontext.

Lesson 3 (Single) Review. Introduce David Carson graphic designer group researchfor Design board. Group homework-Collect different type of text from a variety of


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sources i.e. magazines, old books, stamps, look around local environment i.e. shopfront, sides of vans, road signs.

Lesson 1 (Double) Feedback on group research. Review homework. Introducewhat is logo and design layouts. Experiment with typography layout, colour studies.

Homework

Week two: art movement and graphic designer- logo - typography

1 x finish colour studies using only 2 colour and 1 x black and white studiesLesson 2 (single)Research feedback and imagery on Bauhaus, Minimalist and De Stije movements.

What type of style is evident what influenced this movement? Homework:experiment with typography textLesson 3 (single) Review. Design text for stencil design using only 2 colour.Homework :2 working designs for next lesson

Lesson 1 (Double) Review of work. Introduce and demonstrate stencil technique.Produce own stencils with simplified design and text

Week Three: stencils- colour studies- layout-typography continue

Lesson 2 (Single) Review work. Continue to explore different types of typography,layout and colour. Explore tearing, cutting, painting drawing. Homework colourstudiesLesson 3 (Single) Group review of work. Introduce designs used in stamps andconcepts behind them.

Lesson 1 (Double) Review work. Show examples of mood boards that supportdesign work. Work on final design work and finalized concepts. Homework: moodboards

Week Four- design logo-imagery - concepts

Lesson 2 (Single) Continue with final design work and imageryLesson 3 (Single) Review mood boards. continue with final design work

Lesson 1 (Double) ReviewWeek Five- finalize designs

Work. Continue to work on logo designs. Design work, mood boards. Guidelines forpresenting finished designLesson 2 (Single) Continue with final designs.Lesson 3 (Single) Final work hand in: Group review, worksheets and discussion on

peers work.

Assessment Rubric:

Design concept/ creativity

Technical skills and development Knowledge and understanding

Effort/ commitment to project

Evidence of Learning

Assessment rubric 1st year scheme block 2- graphic designDesignConcept/Creativity

(20)

Technical skills &development (20)

Knowledge andunderstanding(20)

Finishedwork(20)

Effort/commitment to

project (20)


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Visual andimaginativedesign andconcepts(5)

Balance of colour,typography, imagery,colour, shape; stencils;colour studies (5)

Design /research and

Art movements/Graphicdesigners(5)

Finished logodesignKnowledgeandunderstanding

of key areas(5)

Effort duringclass

And applyingthis tohomework (5)

Development ofideas anddesigns inrelation to artfestival themeVoice (10)

design/drawings/concepts/

word association/mindmapping/ mood boards/(5)

Key areas (5)i.e.logo/ branding/typography

Visual impactof finisheddesign;presentation(5)

Student takingon boardguidance andevidence shownin work (5)

Demonstrateindependentthinking (5)

Development of classwork/Homework (5)

Design, layoutcomposition, (5)

Studenttechnicalresponse to

design (5)

Works wellindividually andin group work

(5)Experiment with differenttechniques and took timein creating the designs. (5)

Techniqueslearnt andMedium used(5)

Creative ideasandexperimenting(5)

Enthusiasmthroughout theproject andfinished piecereflects studentsbest work (5)

scheme plan - 1st year- graphic design 2

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