schein
TRANSCRIPT
1Running Head: Organizational Culture
Organizational Culture
Christina Guthrie
Slippery Rock University
2Running Head: Organizational Culture
Scheins levels of culture can be compared to my organization, Liberty Tax in multiple
ways. In addition, these characteristics can also relate to the popular software company,
Microsoft. To start, the artifacts are the characteristics of our organization that can be viewed,
heard, and felt by individuals. A very important and the most impressionable artifact is our
costumes. Liberty Tax is recognized by the Statue of Liberty costume (Management Study
Guide, 2014).
During tax season, marketers dress up in the Statue of Liberty costume and act as a live
advertisement. This form of outrageous marketing is vital to the success of the Liberty Tax
Service offices. We venture from business to business and make partnerships while others are
entertained by the costume being worn. The ultimate goal is to attract customers and help the
community.
Our approach is to be professional and passionate about our pursuit of fun. We are
creating a culture in which fun, humor, and playfulness is the center in a fast growing, world-
class business. We believe in giving back to our communities and partnering directly with non-
profit organizations. The bottom line is that fun is hard to avoid fun at Liberty Tax Service.
Microsoft has more of a defined and business-like approach. They target more students
and working professionals. Unlike Liberty tax there is not a costumed person to attract the
attention of the public. This company makes its appearance everywhere from mobile phones,
personal computers, and game systems within homes, businesses, and schools.
Marketing in itself has a mission, strategy, and a goal. Our goal is to provide security,
confidence, and protection along with the feeling of having a personal tax consultant. Our most
valuable asset is our attitude and personality so that we can relate to and communicate to the
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public. We measure our goals by keeping a record on how many clients come in with our
promotional material and who was referred to us through the send a friend program.
Microsoft employees all share a passion for life in creating quality products for the
people who count on us to help them realize their potential. Life at Microsoft is about more than
just work, it's about who we are as people. Careers at Microsoft go beyond training, everyone is
encouraged to choose or be a mentor. Within this one company, customers ranging from
consumers to corporations and from gamers to governments are all taken care of. It’s an
opportunity to experience a variety of jobs, technologies, and geographies. Ultimately, the goal is
to make an impact by working on things that make a real difference in millions, even billions, of
people’s lives (Microsoft, 2015).
The next level according to Schein is the values of the employees. The thought process
and attitude of an employer has an effect upon what people will actually think. The Liberty Tax
focus is to have fun by creating raving fans. Like every organization, we make mistakes, but we
learn from them and view them as a wise person’s education (Sideways Thoughts, 2014).
Having set policies, procedures, rules, and an assigned person to manage the team affirms
that things will be run smoothly and effectively. Having fun and being friendly is our main
policy, with this is in mind it’s not difficult to meet goals and receive awards. Our basic reward
is the referral program for the public. For every referral someone would receive fifty dollars and
additional prizes for referring three, five, and ten people.
Microsoft offers rewards and benefits beyond being a current employee. Employees of
Microsoft are all connected through an Alumni Network and Alumni Foundation. The Microsoft
Alumni Network (MSA) and Microsoft Alumni Foundation (MSAF) invite any and all former
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Microsoft employees to join the community by becoming members. MSA provides a network of
professionals and discounts on products. MSAF enables employees to find organizations to
support or find alumni to help support nonprofit work (Microsoft, 2015).
Fundamental assumptions are in the last level of culture that Schein discusses. This level
answers questions for the organization. The reality of the situation is that we all need to
complete our taxes every year. Timing plays a role in this organization as far as processing the
returns to meet IRS deadlines. Various activities are designed to target early and late season
customers. Space is provided for each employer, although we are all friends, space gives us our
own identity. Everyone at the office works as a team and we all look out and help one another
(Sideways Thoughts, 2014).
With Microsoft, technology is exploding with powerful mobile devices, more compact
computers, and game systems. Microsoft employees must be able to keep up with the fast paced
world. Timing is very important in this type of industry. Employees are committed to adhere to
the strict policies that contribute to how we work, learn, live and play.
The workplace within Microsoft is very different from the typical office setting. This
company provides a lively atmosphere consisting of libraries, clubs and gyms. To make the day
even more enjoyable, subsidized restaurants and breakout areas featuring the latest gadgets are
accessible (Microsoft, 2015)
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References:
Renando, Chad. (2014). Sideways Thoughts. Organisational culture defined, courtesy of Edgar
Schein. Retrieved from http://www.sidewaysthoughts.com/blog/2010/11/organisational-
culture-defined-courtesy-of-edgar-schein/
Management Study Guide. (2013). Edgar Schein Model of Organization Culture. Retrieved from
http://managementstudyguide.com/edgar-schein-model.htm
The Microsoft homepage presents information on the careers, business groups, and opportunities
within the company (http://www.microsoft.com/about/en/us/default.aspx).