1. 1. Treatment Ayanna Golding
2. 2. Client South and City college provides courses and training to around 12,000 students and have ten campuses and centres across Birmingham. The college is actively involved in the community, with local businesses and has excellent links with industry; this not only allows them to provide excellent opportunities for the students to gain work experience placements, Apprenticeships and job opportunities. The college has nine campuses and centres spread across Birmingham, each with great facilities to make your experience at college unforgettable. Ayanna Golding
3. 3. I am making this advert/pitch for all the nine south and city colleges to get people to enrol and study there in September 2015. I intend to make this advert intriguing for the audience and short (30 seconds long) so this way people will not get bored. I hope to get this advert aired on local commercial stations where it would have a young audience. The purpose is to recruit people to enrol at south and city they have done this by: Introducing the target audience (16-19 year olds) to the college. Promote what courses they offer, why it is a good place to study and to raise awareness of the college and reassure parents/guardians that it is a safe place to study. Purpose Ayanna Golding
4. 4. Creativity- To see what others dont see. Your vision of the future Idea 1 The slogan To see what others dont see. Your vision of the future was found due to the research of the word creativity. It means that no one but you can decide your future only you can determine what it should and shouldnt be. Ayanna Golding
5. 5. Style and Content Tone of voice: I would use a person who is enthusiastic and sound like they want to be studying at college which will engage the audience. Also I would make sure the voice over is a student that already attends the college. This way it would be a perspective of a person who goes there. Dialogue: The style of music in the background would be a song that is widely known by many teenagers this is a good way to keep them engaged also the use of a multi voice (male and female voice). Tag lines that will be included: Creativity- to see what others dont see South and City slogan- Discover your future. Special Effects- sound effects when words are being mentioned (emergency services, wealthy and successful) Ayanna Golding
6. 6. Script 1 Voice 1:Have you got a vision for your future? Voice 2: I take one day at a time. Voice 1: Maybe a job in the emergency services (sirens) , wanting to be wealthy (sound of money) or successful (applause). Voice 2: I just wanna be successful. Voice 1: If your unsure about your future look no further South and City college could bring you a step closer to that vision. We have a range of courses from media to construction. Voice 2: How far would I have to travel to get to college? Voice 1: Its funny you said that! there are 9 main campuses to choose from in and throughout the city. We have the best success rates in the MIDLANDS. Voice 2: Wicked! What do I have to do next? Voice 1: All you have to do is call 0800 111 6311thats 0800 111 6311 or visit the college website sccb.ac.uk and have your vision for the future secured. Voice 1- Female Voice 2- Male Ayanna Golding
7. 7. Script 2 Voice 1: Have you got a vision for your future? Voice 2: Do you want to be wealthy (sound of money) or successful (applause)? Voice 1: If your unsure about your future look no further South and City College could bring you a step closer to finding that vision. We have a range of courses from media to construction... hair and beauty to business. Voice 2: There are 9 main campuses to choose from in and throughout the city and we have the best success rates in the MIDLANDS. Together: All you have to do is call 0800 111 6311or visit the college website sccb.ac.uk and have your vision for the future secured. Ayanna Golding
8. 8. Budget- 2000 2 Voice overs (One hour, two people, commercial radio 250 voicespro.com) Background music (instrumental) Radio usage (Capital Birmingham 100) Sound effects (royalty free) 2 hour studio session= 192 (80+ VAT-20% per hour radiofacilities.com) ALL equals 547 1453 left for scheduling Ayanna Golding
9. 9. Idea 2 Opportunities- Success occurs when opportunity meets preparation Ayanna Golding
10. 10. Style and Content Dialogue In this advert compared to the last one I would use unknown instrumental that is upbeat so people wont get bored even though they dont know the song. Also using someone who has an Birmingham accent will keep people engaged. Tone of voice: This advert their will be a single females voice that is more of a inspirational speaker promoting the college and what it has to offer. This is aimed at parents as well as children because it is more detailed as parents do have an impact on what college their child attends. Tag lines that will be included: You create your own opportunities Discover your future Ayanna Golding
11. 11. Script 1 Voice 1- Female Do you want your future secured? Do you want more freedom then you would have at school or sixth form. Well look no further South and City college are now enrolling. We specialise in many courses and apprenticeships from construction to hair and beauty and there are over 8 different campuses to choose from located around Birmingham. If this seems like the college for you contact 0800 111 6311 thats 0800 111 6311 or alternatively look on the website sccb.ac.uk for more information. Ayanna Golding
12. 12. Ayanna Golding Script 2 Voice 1: Ive always dreamed of studying Media. Voice 2: Well heres your chance. At South and City College we provide you with the best courses that will secure your future. from hair and beauty to construction... music to childcare. We have 9 campuses to choose from in and throughout the city. Voice 1: Tell me more! Voice 2: We have the best pass rates in the midlands and currently the highest performing general FE college in Birmingham. Voice 1: Ok so, what do I have to do next? Voice 2: All you have to do is enrol by telephone on 0800 111 6311 or enrol via the website sccb.ac.uk
13. 13. Budget- 2000 1 voice over artist (One hour 125, voicespro.com) Radio Usage (Capital Birmingham- 50, www.radiousage.co.uk ) Background music (instrumental- royalty free) 1 hour studio session= 96 (80+ VAT-20% per hour www.radiofacilities.com ) ALL equals 271 1729 left for scheduling Ayanna Golding
14. 14. Gantt Chart Ayanna Golding