scc 2012 give me your brain: communicating tricky topics
TRANSCRIPT
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Give me your brain: Communicating Tricky Topics
Continue the conversation after the conference at communicatingtrickytopics.wordpress.com
#SciCommConf
Discussion points:
•Tissue donation to medical research
•‘Treatments’ that aren’t all they’re cracked up to be
•Managing expectations – new drugs, patents and approvals
•Open access by public – how do we keep on top of the information in the public sphere?
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How do we talk to people about ‘dementia risk’?
Jess Smith, Research Communications Officer
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What does the evidence show?• Exercise is beneficial – can reduce the risk of
developing dementia by 25-50%• High blood pressure is a risk factor – risk of
dementia is 1.5 – 3 times higher.• High cholesterol is a risk factor – risk of
dementia is 1.5 – 3 times higher.• Healthy diet and exercise are advocated as
ways to reduce your risk.
alzheimers.org.uk/research
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People affected by dementia
• Don’t assign ‘blame’
• Focus on positive message – what can they do now?
• Focus on positive (not genetics etc)
alzheimers.org.uk/research
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General public
• Focus on prevention
• Exercise, diet
• Not anything specific – no ‘superfoods’ or crossword puzzles!
alzheimers.org.uk/research
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Press• Really clear
• General messaging
• No specifics
• No superfoods or crossword puzzles!
• Give quotable items – nice sounding messages.
alzheimers.org.uk/research
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Jo Brodie – Diabetes UK
• Islet cell transplants in Type 1 diabetes.
• background to Type 1 diabetes
• What is islet cell transplant?
• Is it a ‘miracle cure’?
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Making a personal choice
Kelly Edwards
Research Information Co-ordinator
Motor Neurone Disease Association
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The role of patient organisations
• Patient organisation role to provide the facts about unproven/off-label treatments
• Allow people to make a well-informed personal choice
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Eg: Off-label lithium and MND
• Lithium is already prescribed as a mood- stabilising drug for mood-related disorders
• Available off-label
• Interest in lithium for MND from a patient’s perspective sky rocketed when a poorly designed trial published their ‘amazing’ results.
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Person with MND, who took lithium off label.
"That's easy to say when you're not the one faced with the decision.”
"I'm willing to take the chance if I understand the science and the risk.”
President of the royal college of physicians
"While the information is encouraging, it's important to await results of clinical trials because the medicine has serious side-effects which could potentially make some of the symptoms worse."
Patient Organisations bridge the gap between people affected by disease and the medical profession.
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ALSUntangled• ALSUntangled use social
networking to bring patients, clinicians, and scientists together for investigation of alternative or off-label MND Treatments.
• 15 investigations completed, including X-Cell stem cell clinic, Bee Venom therapy and coconut oil.
• Results are published in the journal ALS, are open access and are written in an accessible way.
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Summary
• Opinion on unproven treatments changes with perspective – this is important to bear in mind when tackling unproven or off-label treatment stories.
• Patient organisations understand both why people would want to pursue these options, as well as why people should be careful.
• As well as patient organisations, resources such as those created by ALSUntangled provide the sort of objective information that helps people to come to an informed choice on whether or not to pursue alternative approaches to treating their disease.
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Donating your body to medical science
Funded by UCL Public EngagementDr Jenny Gimpel
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Would you donate your body to medicine after your death?
If so, how do you go about it?
Why do medical schools need human bodies? What happens to the bodies during and after teaching?
Join us for a public discussion on
Donating your body to medical science
7.30pm Tuesday 20 April 2010
Bloomsbury Suite, Friends House, 173 Euston Road, London, NW1 2BJ
Speakers include:
Vishy Mahadevan, Royal College of Surgeons Wendy Birch, University College London Louise Evans, London Anatomy Office Shaun Griffin, Human Tissue Authority
To register for a place, please contact Jenny Gimpel
on tel: 07855 788985, email: [email protected].
The event is free, but places are on a first-come first-served basis. Refreshments will be provided. Doors open at 7pm.
Nearest tube stations Euston and Euston Square.
Wheelchair access, induction loops fitted.
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Importance of consent and informing family
Possibility of rejection if donation unsuitable
Bodies increasingly used in surgical training
Military medics train on human cadavers
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How many bodies are donated and are there enough?
What do you do with the bodies?
What if you have a donor card as well as a consent form?
Is diabetes a criterion for rejection?
Why don’t you take obese bodies to practice surgery on, given the current health problem?
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Public – Rejection was biggest issue
“Hate idea that after deciding to donate, might be refused.”
“The subject needs more publicity.”
Organisers – Want to do a larger-scale event
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Initial reluctance within UCL
No negative reaction from public
Less support from GP surgeries
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Human Tissue Authority150 calls a monthDonor webpage in top 5 visited
No national data on body donations!
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Thanks to
University College London
London Anatomy Office
Royal College of Surgeons
Human Tissue Authority
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Tissue Access for Patient Benefit (TAPb)
Dr Amir GanderDepartment of Surgery
Royal Free Hospital
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TAPB
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What we wanted
• Public and patients involved with research
• Raise awareness
• Data from patient/public vs. professional
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Improving Liver Transplant Outcomes, Your View
• We wanted:
Clinical professionals/researchers
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What we got….
Patients/public
Clinical professionals/researchers
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What we learnt• Inflexibility
• Patients invited by doctor = doctor
• People want to make a difference
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• Similar title!!
• Voting system
• Comment boards
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After this conference are you more or less
likely to donate tissue?
1 2 3
88%
8%4%
Yes
No Need more information
We have data!
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Patients running away!Patients running away!
1 2 3 4 5 6 7 8 9 10
21%
3%
0%
9%
6%
41%
18%
0%
3%
0%
1 2 3 4 5 6 7 8 9 10
12%
0% 0%
12%
0%
47%
24%
0%
6%
0%
Patient Professionals ProfessionalsPatient
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• Data is key
• Crucial to influence our research and policy makers:• Patients and public less cautious than professionals• Mutual benefit leads to representative audience
• We need to be more representative
• Build momentum slowly
Conclusions