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    Chapter 7 Solid Financial Plan Copyright 2012 Pearson Education, Inc. publishing as Prentice Hall 7-1

    Creating a SolidFinancial Plan

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    Chapter 7 Solid Financial Plan Copyright 2012 Pearson Education, Inc. publishing as Prentice Hall 7-2

    Financial Planning

    Research:

    Significant numbers of entrepreneurs run

    their companies without any kind offinancial plan!

    A significant positive relationship exists

    between formal planning in smallcompanies and their financialperformances

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    Chapter 7 Solid Financial Plan Copyright 2012 Pearson Education, Inc. publishing as Prentice Hall 7-3

    Basic Financial

    Reports Balance Sheet - estimates the firm's worth on a

    given date; built on the accounting equation:

    Assets = Liabilities + Owner's Equity

    Income Statement - compares the firm's expensesagainst its revenue over a period of time to show

    its net income (or loss):

    Net Income = Sales Revenue - Expenses

    Statement of Cash Flows - shows the change in thefirm's working capital over a period of time by

    listing the sources of funds and the uses of these

    funds

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    Foundation for Financial ForecastsMarketing analysis and forecasts Demand forproducts or servicesAssumptions

    Forecasted (pro forma) Financial Elements

    Cash Flow ForecastFrom operationsFrom investingFrom external sources of financing

    Forecast

    revenues

    Projected start-upcapital

    requirements

    Forecast expenses

    ForecastedBalance Sheet

    Current assets

    Fixed assets

    Liabilities

    Owners equity

    Total liabilitiesand equity

    ForecastedIncome

    Statement

    Sales

    ExpensesDepreciation

    Operatingincome

    InterestTaxes

    Net income

    Financing Plan(Sources of Funds)

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-4

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    Twelve Key Ratios

    Liquidity Ratios - Tell whether or not a smallbusiness will be able to meet its maturingobligations as they come due

    1. Current Ratio - Measures solvency by showing afirm's ability to pay current liabilities out of currentassets

    Current Ratio = Current Assets = $686,985 = 1.87:1Current Liabilities $367,850

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-5

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    Twelve Key Ratios

    Liquidity Ratios - Tell whether or not a smallbusiness will be able to meet its maturingobligations as they come due

    2. Quick Ratio - Shows the extent to which a firm'smost liquid assets cover its current liabilities

    Quick Ratio = Quick Assets = $231,530 = .63:1Current Liabilities $367,850

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-6

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    Twelve Key Ratios Leverage Ratios - Measure the financing provided

    by a firm's owners against that supplied by itscreditors; a gauge of the depth of a company'sdebt

    Careful!! Debt is a powerful tool, but you mustcontrol it

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan7-7

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    Low HighDegree of Leverage

    Optimal Zone

    Be

    nefits

    ofLeverage

    The Right Amount of Debt is a Balancing Act

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-8

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    Twelve Key Ratios

    Leverage Ratios - Measure the financing providedby a firm's owners against that supplied by itscreditors; a gauge of the depth of a company's

    debt

    3. Debt Ratio - Measures the percentage of totalassets financed by creditors rather than owners

    Debt Ratio = Total Debt = $580,000 = .68:1Total Assets $847,655

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan7-9

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    Twelve Key Ratios

    Leverage Ratios - Measure the financing provided by afirm's owners against that supplied by its creditors; agauge of the depth of a company's debt

    4. Debt to Net Worth Ratio - Compares what a business"owes" to what it is worth

    Debt to Net = Total Debt = $580,000 = 2.20:1Worth Ratio Tangible Net Worth $264,155

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-10

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    Twelve Key Ratios

    Leverage Ratios - Measure the financing provided by afirm's owners against that supplied by its creditors; agauge of the depth of a company's debt

    5. Times Interest Earned - Measures a firm's ability tomake the interest payments on its debt

    Times Interest = EBIT* = $100,479 = 2.52:1

    Earned Total Interest Expense $39,850

    *Earnings Before Interest and Taxes

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-11

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    Twelve Key Ratios

    Operating Ratios - Evaluate a firm's overall performanceand show how effectively it is putting its resources towork

    6. Average Inventory Turnover Ratio - Tells the averagenumber of times a firm's inventory is "turned over" or

    sold out during the accounting period

    Average Inventory = Cost of Goods Sold = $1,290,117 = 2.05 timesTurnover Ratio Average Inventory* $630,600 a year

    *Average Inventory = Beginning Inventory + Ending Inventory2

    Days Inventory (or average age of inventory) = 365 2.05 = 178 days

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-12

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    Twelve Key Ratios

    Operating Ratios - Evaluate a firm's overall performance andshow how effectively it is putting its resources to work

    7. Average Collection Period Ratio - Tells the average number

    of days required to collect accounts receivable

    Two Steps:

    Receivables Turnover = Credit Sales = $1,309,589 = 7.31 times

    Ratio Accounts Receivable $179,225 a year

    Average Collection = Days in Accounting Period = 365 = 50.0 daysPeriod Ratio Receivables Turnover Ratio 7.31

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-13

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    Lowering Your Average CollectionPeriod Can Save You $$

    Improving your companys average collection period

    ratio translates into dollar savings:

    Savings = Credit Sales x Annual Interest Rate x # of days avg. collection pd. Lowered365

    Example:

    Savings = $1,309,589 x 8.75% x 8 days = $2,512365 days

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-14

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    Twelve Key Ratios

    Operating Ratios - Evaluate a firm's overall performanceand show how effectively it is putting its resources towork

    8. Average Payable Period Ratio - Tells the averagenumber of days required to pay accounts payable

    Two Steps:

    Payables Turnover = Purchases = $939,827 = 6.16 timesRatio Accounts Payable $152,580 a year

    Average Payable = Days in Accounting Period = 365 = 59.3 daysPeriod Ratio Payables Turnover Ratio 6.16

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-15

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    Twelve Key Ratios

    Operating Ratios - Evaluate a firm's overallperformance and show how effectively it is putting itsresources to work

    9. Net Sales to Total Assets Ratio - Measures a firm's

    ability to generate sales given its asset base

    Net Sales to = Net Sales = $1,870,841 = 2.21:1Total Assets Total Assets $847,655

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-16

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    Twelve Key Ratios

    Profitability Ratios - Measure how efficiently a firm isoperating; offer information about a firm's "bottomline"

    10. Net Profit on Sales Ratio - Measures a firm's profit perdollar of sales revenue

    Net Profit on = Net Income = $60,629 = 3.24%

    Sales Net Sales $1,870,841

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-17

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    Twelve Key Ratios

    Profitability Ratios - Measure how efficiently a firm isoperating; offer information about a firms bottomline

    11. Net Profit to Assets (Return on Assets) Ratio tellshow much profit a company generates for each dollarof assets that it owns

    Net Profit to = Net Income = $60,629 = 7.15%Assets Total Assets $847,655

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-18

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    Twelve Key Ratios

    Profitability Ratios - Measure how efficiently a firm isoperating; offer information about a firm's bottomline

    12. Net Profit to Equity Ratio - Measures the owner's rateof return on the investment in the business

    Net Profit to = Net Income = $60,629 = 22.65%

    Equity Owners Equity* $267,655

    * Also called net worth

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-19

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    Interpreting Ratios

    Sams Appliance Shop

    Current ratio = 1.87:1

    Industry Median

    Current ratio = 1.60:1

    Although Sams falls short of the rule ofthumb of 2:1, its current ratio is above theindustry median by a significant amount.

    Sams should have no problem meetingshort-term debts as they come due

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-20

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    Interpreting Ratios

    Sams Appliance Shop

    Quick ratio = 0.63:1

    Industry Median

    Quick ratio = 0.50:1

    Again, Sams is below the rule of thumbof 1:1, but the company passes this testof liquidity when measured againstindustry standards. Sams relies on selling

    inventory to satisfy short-term debt (asdo most appliance shops). If sales slump,the result could be liquidity problems forSams

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-21

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    Interpreting Ratios

    Sams Appliance Shop

    Debt ratio = 0.68:1

    Industry Median

    Debt ratio = 0.62:1

    Creditors provide 68% of Sams totalassets, very close to the industry median of62%. Although the company does notappear to be overburdened with debt,

    Sams might have difficulty borrowing,especially from conservative lenders

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-22

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    Interpreting Ratios

    Sams Appliance Shop

    Debt to net worthratio = 2.20:1

    Industry Median

    Debt to net worthratio =2.30:1

    Sams owes $2.20 to creditors for every

    $1.00 the owner has invested in thebusiness (compared to $2.30 to every$1.00 in equity for the typical business.)Many lenders will see Sams as borrowedup, having reached its borrowingcapacity. Creditors claims are more thantwice those of the owners

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-23

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    Interpreting Ratios

    Sams Appliance Shop

    Times interest earnedratio = 2.52:1

    Industry Median

    Times interest earnedratio =2.10:1

    Sams earnings are high enough tocover the interest payments on its debtby a factor of 2.52:1, better than thetypical firm in the industry. Sams has acushion (although a small one) inmeeting its interest payments

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-24

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    Interpreting Ratios

    Sams Appliance Shop

    Average inventoryturnover ratio = 2.05times per year

    Industry Median

    Average inventoryturnover ratio = 4.40times per year

    Inventory is moving through Sams at avery slow pace. What could be causingsuch a low turnover in the business?

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan7-25

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    Interpreting Ratios

    Sams Appliance Shop

    Average collectionperiod ratio = 50.0days

    Industry Median

    Average collectionperiod ratio = 10.5days

    Sams collects the average accountreceivable after 50 days compared tothe industry median of 11 days nearly

    5 times longer. What is a moremeaningful comparison for this ratio?

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-26

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    Interpreting Ratios

    Sams Appliance Shop

    Average payable periodratio = 59.3 days

    Industry Median

    Average payableperiod ratio = 23 days

    Sams payables are nearly 40 percentslower than those of the typical firm inthe industry. Stretching payables too far

    could seriously damage the companyscredit rating. What are the possiblecauses of this discrepancy?

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-27

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    Interpreting Ratios

    Sams Appliance Shop

    Net sales to totalassets ratio = 2.21:1

    Industry Median

    Net Sales to totalassets ratio = 3.4:1

    Sams Appliance Shop is not generatingenough sales given the size of its assetbase. What could cause this?

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-28

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    Interpreting Ratios

    Sams Appliance Shop

    Net profit on salesratio = 3.24%

    Industry Median

    Net profit on salesratio = 4.3%

    After deducting all expenses, Sams hasjust 3.24 cents of every sales dollar leftas profit nearly 25% below the

    industry median. Sam may discover thatsome of his operating expenses are outof balance

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-29

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    Interpreting Ratios

    Sams Appliance Shop

    Net profit to assetsratio = 7.15%

    Industry Median

    Net sales to workingcapital ratio = 4.0%

    Sams generates a return of 7.15% for every$1 in assets, which is nearly 79% above theindustry average. Given his asset base, Sam issqueezing an above-average return out of his

    company. Is this likely to be the result ofexceptional profitability or is there anotherexplanation?

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-30

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    Interpreting Ratios

    Sams Appliance Shop

    Net profit on equityratio = 22.65%

    Industry Median

    Net profit on equityratio = 16.0%

    Sams return on his investment in thebusiness is an impressive 22.65%,compared to an industry median of just

    16%. Is this the result of highprofitability or is there anotherexplanation?

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan 7-31

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    Chapter 7 Solid Financial Plan Copyright 2012 Pearson Education, Inc. publishing as Prentice Hall 7-32

    Breakeven Analysis

    The breakeven point is the level of operationat which a business neither earns a profit norincurs a loss

    It is a useful planning tool because it showsentrepreneurs the minimum level of activityrequired to stay in business

    With one change in the breakevencalculation, an entrepreneur can alsodetermine the sales volume required to reacha particular profit target

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    Chapter 7 Solid Financial Plan Copyright 2012 Pearson Education, Inc. publishing as Prentice Hall 7-33

    Calculating theBreakeven Point

    Step 1. Determine the expenses the business canexpect to incur

    Step 2. Categorize the expenses in step 1 into fixed

    expenses and variable expensesStep 3. Calculate the ratio of variable expenses to

    net sales. Then compute the contribution margin:

    Contribution Margin = 1 -Variable Expenses

    Net Sales EstimateStep 4. Compute the breakeven point:

    Breakeven Point$

    =Total Fixed Costs

    Contribution Margin

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    Chapter 7 Solid Financial Plan Copyright 2012 Pearson Education, Inc. publishing as Prentice Hall 7-34

    Calculating the BreakevenPoint: The Magic Shop

    Step 1. Net Sales estimate is $950,000 with Cost ofGoods Sold of $646,000 and total expenses of$236,500

    Step 2. Variable Expenses of $705,125; FixedExpenses of $177,375

    Step 3. Contribution margin:

    Contribution Margin = 1 -$705,125

    $950,000

    Step 4. Breakeven point:

    Breakeven Point

    $

    =$177,375

    .26

    = .26

    = $682,212

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    Breakeven Chart

    Sales Volume

    Total Expense

    Line

    Revenue

    Line

    Fixed Expense

    Line

    Breakeven Point

    Sales = $682,212

    $682,212

    $682,212

    0

    Copyright 2012 Pearson Education, Inc. publishing as Prentice HallChapter 7 Solid Financial Plan7-35

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    All rights reserved. No part of this publication may bereproduced, stored in a retrieval system, or transmitted,in any form or by any means, electronic, mechanical,photocopying, recording, or otherwise, without the priorwritten permission of the publisher. Printed in theUnited States of America.

    Copyright 2012 Pearson Education,Inc. Publishing as Prentice Hall