Samuel MuellerCEO and co-founder

info@scandit.com

@scanditwww.scandit.com Swiss Social Media Forum, Winterthur, Sept 06, 2011

An ETH Zurich Spin-off company

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MOBILE COMMERCE ON THE RISE

Consumers are turning to their smartphones to retrieve product information, get a good deal when shopping or pay for items.

48% of consumers conceded they use their mobile devices to look up product information or to find promotions (Source: Oracle, 2011).

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EXAMPLE: SCANDIT SHOPPING APP

www.iscandit.com

www.iscandit.com/video

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MOBILE COMMERCE ON THE RISE

Thousands of product-centric apps are being built:

Brick & Mortar

Retailers

Online Retailers

Brand Owners

Grocery Stores

IndependentProduct Portals

CouponSites

Mobile Payment Provider

Price Comparison

Engines

All these apps face the same challenges:1.How to identify consumer products?2.Understand user behavior to maximize retention and revenue?3.How to earn money, i.e. how to monetize the application?

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SOLUTION: SCANDIT PLATFORM

Scandit provides developers best-in-class tools to build, analyze and monetize product-centric apps.

ANALYZEUser Behavior

MONETIZE Apps

IDENTIFY Products

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IDENTIFY: SCANDIT BARCODE SCANNER

Mobile Barcode Scanner: Makes it easy for developer to enable

their users to identify products:1. Point camera at product barcode2. Scandit barcode scanner will

decode barcode and identify product

Available on all major OS:

Support for all relevant 1D/2D barcode types

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www.scandit.com/scandit-sdk/video

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ANALYZE: SCANALYTICS

Scanalytics: Helps developers understand user

behavior in their apps: Which product categories are being

scanned? Which products are being

researched? Enable consumer-specific

recommendations and rewards

Huge opportunities: Optimize mobile user retention Product trend reports

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MONETIZE: ScanAds

ScanAds: For brands and retailers:

Interest-specific advertising Opportunities for local stores to

attract close-by shoppers Cross- and up-selling

For developers: With our ScanAd framework, we

provide access to product-centric coupons and ads

Provide monetization to developers through revenue share

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SO WHAT?

Convergence of social, local and mobile Disruption of established industries Democratization of commerce

Mobile business models: Freemium, ad-based or pay per use

Challenges: Information overflow and user engagementMobile/digital divide

www.scandit.com