scanbuy overview eli dushinsky
TRANSCRIPT
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ScanLife Overview
Eli Dushinsky
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Behind every product there is a story
Let us tell your story
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In a nutshell
Scanbuy provides cloud-based mobile connection solutions and a platform to generate, manage, and measure intelligent
barcode campaigns
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Major Carrier Partnerships:
Company Snapshot
• Founded in 2000
• Headquartered in New York, with offices worldwide
• Developed the ScanLife Mobile Engagement Platform, used by 1 in 4 Fortune 100 marketers
• Bought by Microsoft in 2013.
• Investors include: Motorola Solutions Ventures & Motorola Mobility Ventures, Hudson Ventures and Masthead Venture Partners
• Holder of over 18 patents and cross-licensing agreements
• Pre Installed on over 50M handsets
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We Power Big Brands
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Trends in the Industry
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2015 - Explosive Growth in Scan Engagement
ScanLife alone processed over 17 million scans in Q3
1600% Growth in 2 years
Over 14 million new people scanned via ScanLife in 2012
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Most Reported Reasons to Scan
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Mobile Activities Continue to Grow
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Where is the Market Going?
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Mobile Marketing is Undergoing a Radical Transformation Primarily Driven by Consumers Expecting More Relevant and Meaningful Experiences
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The Transformation Requires aUnified Engagement Marketing Strategy
New approaches.
Consumer driven
dialogues
Contextual experiences
Dynamic content
Path to conversion
New tactics.
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New Approaches – Personalized Experiences
Brands must actively engage when consumer’s are at their highest point of interest
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Gender: FemaleAge: 23Location: Atlanta, GALanguage: EnglishOS: AndroidInterest: Scanned previously
Gender: MaleAge: 43Location: Atlanta, GALanguage: SpanishOS: iPhoneInterest: First time
One Code…
Different Experiences
New Approaches – Relevant Experiences
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New Tactics – Leveraging Mobile Technologies
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We Believe Any, and All Mobile Technologies and Media Placements May be the Right Mix For A Brand
When it comes to consumers… let the business intelligence guide all marketing decisions
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With ScanLife’s Mobile Engagement Platform your Clients are Empowered with…
• Consumer insights• Measurable data• Actionable business intelligence
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Consumer is linked to brand indefinitely Link to a mobile website to learn more View ratings & reviews Watch video Shop
Requires 4-5 impressions
Instant Engagement with One QR CodeInteractive Print AdTraditional Print Ad
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A Future-Proofed Engagement Platform
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ScanLife Mobile Engagement Platform
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TrackGenerate Edit
• Enterprise-class• Easy to use• Advanced code actions• Edit anytime• Cloud-based• Administrative control• Centralized management• Real-time analytics• Bulk processing• API services• Service level agreements
The ScanLife Mobile Engagement Platform Is an Enterprise-class End-to-End Solution
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User ID Number of scans
Operating System
Time/date
Location
Language
Smart Codes let you deliver even more relevant consumer experiences –increasing conversions
An Engagement Platform with Smart Codes
• Deliver a coupon based on time of scan• Deliver a discount based on location• Deliver content in the consumers language• And more…
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Scan to Download!
Use dynamic OS detection to deliver device specific content
or experience
Smart Code: OS Detection
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Same Code – Different LanguageScan for your Language!
In English In FrenchOR In French
Personalize content language delivery by detecting the user’s
device language settings first
Smart Code: Language Detection
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Benefits of the Smart Codes
• Decrease printing costs by using a single code on various media
• Decrease development costs with pre-existing tools • Decrease time to market with some experiences
anyone can create
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Business Intelligence
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QR Code Scans Generate Hard Business Intelligence for Brands and Retailers Everyday
When
Where
Demographics
Phone type
What was scanned
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Information is PowerDecisions Guided by Business Intelligence
Where should the next store be opened?
What time of day is your consumer most interest in learning
about you?
Which media type works best for your audience? Magazine? Package? Billboard? Flyer? Newspaper?
Which zip code is your highest traffic area?
What does your target market really
look like?
Which products are consumers most
interesting in learning more about?
How often does your consumer want
to learn?
What type of offer converts to a sale? Coupon? Discount?
Contest?
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Unique Users375,426
Repeat Users57,391
80,000
64,000
48,000
32,000
16,000
0
Scans Unique Visitors
6 Week Campaign
How many are engaging with your
brand?
Assess Impact of the Campaign
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Sharpie placed print ads in several weekly publications
Week 1 50% of total traffic
Weeks 2 and 3 (50% of total traffic)
What is the impact of your marketing investment over time?
Monitor and Measure Investment
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Know the Audience in Real Time…
Scans by Hour of Day (EST) Demographics
Top Cities
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Go Beyond the Scan - Applying AnalyticsCoke used the Local Mapfeature to track the effectivenessof the campaign around the country.
Through the NEW ScanLife advanced Location Feature, campaigns can receive detailed location data on over 50% of your scans
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Realize Savings – Know What Works
SeaWorld tracked the effectiveness of different park signage locations
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ScanLife Client Examples
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Israel Ministry of transport – Bus stations codes
Value for the end-user Timing of the next bus (Connect to DB via XML) Alternative lines Mobile payment Sharing location with friends Calling the Call Center
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Using 1D to Connect with AudienceFrito Lay
Goal:Rebranding
Strategy:Consumer education
Media:Existing
Packaging
Value for the end-user Exclusive video Recipes Nutritional info
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Municipality of Tel AvivScan & Pay your taxes
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Print Enables the Mobile ExperienceTaco-Bell
TV
Packaging
Radio
In-Store POP
Digital Ads
Website
Mobile Site
Social Media
Value for the end-user… Belonging to a community Participation to exclusive events
Goal:Community
building
Strategy:Brand
connection
Media:Packaging
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Engagement through Multi-Touch PointsStarbucks
Goal:Drive
conversions
Strategy:Product
information
Media:Packaging
Value for the end-user Video demonstrations Vote and share their favorite coffee roast Conveniently shop online via mobile Locate the nearest store
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Thank you