YOUR M AG A Z I N E O U R E X P E R T I S E

We are passionate about storytelling, and our expertise lies increating customer magazines in print and online. We have eightyears’ experience of client publishing, having worked withcountless iconic brands on the creation of quality content thathelps them connect with their customers and stakeholders.

As a specialist customer publisher, we are experts at helpingbrands communicate sometimes complex information in a clearand engaging way. From printed newsletters to digital magazines,our team of skilled writers and designers knows how to makecontent work for you.

Scan Client Publishing is a leading specialist content marketing agency

Your own magazineAll our magazines are made up of content you want to share withyour customers, put together in a way only corporate storytellingexperts can.

Our graphic designers are leaders in their field, ensuring that yourpublishing product is both on-brand and attractive in terms oflayout.

Your magazine package always includes:- Interview with management team- Proof and approval of copy and design- Delivery and publishing via issuu- PDF of magazine- Embedded reader. We embed your publication on the web in a

beautiful digital reader. We can place it on your website,newsletter or blog with a few simple lines of code.Tina Awtani, Managing Editor

Communicating brandvaluesAll brands have a number of key messages,often complex in nature, which they want tocommunicate to their customers. As aspecialist customer publisher, we are expertsat taking these brand messages and creatingcustomer publications that embody them,making sure that they make sense toconsumers and help strengthen your brand.

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SEVEN REASONS WHY YOU SHOULD HAVE A CLIENT MAGAZINE

Engaging to encourage loyaltyThe non-invasive soft-sell approach of customer publishingmakes for a pleasant way for consumers to engage with yourbrand. Few other forms of marketing are as effective inbuilding trust and a long-term affinity between consumer andbrand, allowing for the brand to integrate into the customer’slifestyle.

Through editorialisation, customer publications appeal toreaders by allowing them to recognise that what they get isbranded communication but remain in control of how and towhat extent they engage with it, consequently avoiding thatfeeling of being sold to. Instead, the time and effort put intosomething entertaining and beneficial to the customer oftenhas a positive effect with dramatic impacts on customerloyalty.

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Tailored and targetedCustomer publishers are experts at taking information aboutconsumers, be it where they live, what they’ve purchased orwhat they respond to, and tailoring the content of publicationsto suit them. As one of the most targeted forms of marketing,customer publishing presents your brand values to your targetaudience through the design and content that will appeal tothem. The magazine, you could say, becomes an incarnationof your brand values, packaged in such a way that your targetaudience can relate to them.

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MeasurabilityWithout measurability, marketing is a shot in the dark.Customer publishing, luckily, offers high levels of measurability,often with great news of a very favourable ROI. Digitalmagazines offer the chance to see who the magazine reached,which consumers engaged with it, who responded positivelyto the content and what parts of the content they chose toengage with.

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Content that informsOf the marketing objectives appearing at the top ofthe list of reasons why brands choose to producecustomer magazines, we’ve already covered numberone above: boosting loyalty. Providing information isa close second. The key here is for the parent brandto really own the editorial content, choosing therange of topics covered to make sure that thepublication can be produced with the interests of thetarget audience in mind. The result is a magazine titlethat not only informs and entertains the reader butalso fully epitomises the brand.

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Tangibility and timingMost consumers find the tangibility of a magazine veryappealing, but the physical nature of a printed productcomes with plenty more benefits. Most importantly, itremoves the need for perfect timing as it allows theconsumer to put the magazine down and pick it up againas and when they feel like it, controlling how much of itthey consume and at what moment.

Combine the appeal of the product itself with the fact thatit can hang around and wait for that perfect moment whenthe consumer really is open to engaging with yourmessage, and you’ve got a winning concept. A high-quality, well-designed magazine with informing,entertaining content becomes so much more than a pieceof marketing material.

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Entertainment valueAnd speaking of entertaining content – a customer magazine’s ability to build rapportwith readers through an offering far moreenjoyable and useful than straight-forwardadvertising has been proven immensely effectivein making customers trust the brand. Whetheronline or offline, the soft-sell approach, marryingproduct information with interviews, recipes,imagery and more, is quickly evolving to becomeone of the most valuable ways to build andstrengthen brand image.

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1 Track record of successWe have more than nine years’ experience of creating content for over2,000 businesses, including countless iconic brands whose contentreaches customers globally.

2 Publishers with a background in journalismEverybody knows that content is king, and every content agency on theplanet is talking about storytelling. But we come at it from a differentperspective, bringing a bagful of journalistic expertise to the table. Ourapproach to storytelling and communication is different, built on long-standing relationships with clients who trust our experienced journaliststo tell their story better than they can themselves. It is our in-house teamof skilled writers, creating world-class content, that forms the backboneof our client strategies.

3 Creators of outstanding designNot only do we have a team of highly skilled designers – we haveexperience of working with countless style guides and adapting toendless requests from brands big and small, so you know that yourpublication will both look great and feel like part and parcel of yourbrand.

4 Project management excellenceFrom day one, we have worked in collaboration with our clients all theway from the early briefs and interviews to layout, design and finaldelivery. Our account executives and creatives have adapted to theprocesses and protocols of start-ups as well as big, international brandsand worked with everyone from London city CEOs to soloentrepreneurs north of the Arctic Circle. Over more than nine years, wehave fine-tuned our approach to publishing to include a smooth-running, flexible production cycle that always delivers.

SEVEN REASONS WHY SCAN CLIENT PUBLISHING IS YOUR PERFECT CLIENT PUBLISHING PARTNER

5 An extensive writers networkOur in-house team may be brilliant, but a wide range of very differentclients needs a wide range of very different talents. That’s why we workwith an extensive network of outstanding, experienced writers withexpertise in different markets and industries. As such, we’re more than apublishing company, bringing to the table the skilled experience of a poolof writers from all over the world – just to make sure that we can offerevery brand the right fit.

6 We understand loyaltyOur experience tells us that engaging with customers over the long-termis key to building brand loyalty. We also know that our long-standingclients appreciate the consistency and expertise we bring to the table inhelping them with their regular communication with their customer baseas they strengthen their bond with customers and increase trust in theirbrand. Storytelling and dialogue are powerful tools with considerableimpact on customer loyalty – and we know how to make your storycome alive.

7 Flexibility in style, language and budgetEvery consumer publication is created with your brand values firmly atheart – and poor execution, therefore, can have a negative impact onyour brand. This is why we start every single content brief with ananalysis of your goals and desired outcomes, making sure that themessage remains coherent throughout.

But this has added benefits: the agreed strategy will always put yourneeds first, so every penny will go towards something truly consideredand needed, and by the time we get to the execution stage, we willknow your brand so well that we can write in your brand tone of voice –yes, even in a different language. With experienced account managers,outstanding designers and writers from all corners of the globe, there isno limit to how flexible we can be to get your publishing project right.

Our promiseWe work in collaboration with our customers allthe way from the early briefs and interviews tolayout, design and final delivery of the content.Our experienced and highly-skilled writers arespecialists in the field of brand journalism.

In a format you can publish across all yourchannels, we deliver beautiful magazines that youcan share with ease through social media, yourwebsite and newsletters, making engaging withyour target audience easy, enjoyable andeffective.

Managing EditorTina Awtani

With over 15 years of experience in publishingand international marketing, our bi-lingualexecutive editor Tina Awtani is spearheading eachproject from start to finish, ensuring a perfectbespoke product in print and digital format.

Tina.awtani@scanclientpublishing.com

Senior Publishing ManagerSophie BlechaSophie.Blecha@scanclientpublishing.com

Creative DirectorMads PetersenMads.petersen@scanclientpublishing.com

Managing DirectorThomas WintherThomas.winther@scanclientpublishing.com

Main SwitchboardTel: 0870 933 0423Fax: 0870 933 0421

Scan Group – Head Office15B Bell Yard Mews, Bermondsey Street, LondonSE1 3TY, United Kingdom

Scan Group – Southend Office9 Lion House, 36 Clarence Street, Southend-On-Sea, Essex SS1 1BD, United Kingdom

Registered in England and Wales No. 06579237

www.scanclientpublishing.com