scaling up your seo campaigns
DESCRIPTION
During Seth’s presentation, he discussed the 5 stages of SEO maturity, how to discover your SEO maturity stage and useful tips and strategies to move your organization to the next stage of maturity.Discover Seth’s actionable techniques for determining your company’s SEO Maturity stage, where you should be spending your SEO budget, the strategies you should be using and the metrics vital for tracking SEO by downloading the following resources. The Five Stages of SEO Maturity Presentation Seth’s presentation from SES San Francisco outlines the Five Steps of SEO maturity and provides useful tips and strategies to get your organization to the next stage. The Five Stages of SEO Maturity Worksheet This worksheet outlines where you should be spending your SEO budget, the strategies you should be using to be successful and the metrics vital for tracking SEO. To download the worksheet please visit:http://www.conductor.com/resource-center/presentations/scaling-your-seo-campaignsTRANSCRIPT
The Five Stages of SEO Maturity
conductor.com/sesSFconductor.com/sesSF
“The success of Searchlight is based on a combination of the people, the technology and the results. “ - Stefan Heeke, Siemens
ABOUT CONDUCTOR
Over 250 leading marketers rely on Conductor
75+ employees, with backgrounds from Google, Yahoo & MSN
Most widely used SEO platform
‘Conductor Research Labs’ bringing science to natural search
conductor.com/sesSF
4.Scale
5.Compete
3.Measure
2.Invest
1.Try
conductor.com/sesSF
92% of traffic comes from page 1
STRIKING DISTANCE
PersonnelEngineering/ProductionSEO Technology
0
23
45
68
90
Jan Feb Mar0
20000
40000
60000
80000
5.Compete4.Scale3.Measure1.Try
Budget
Strategy
Metrics
2.Invest
conductor.com/sesSF
RankTraffic
PersonnelEngineering/ProductionSEO TechnologyContentLink Building
EXPAND
0
200,000
400,000
600,000
800,000
Jan Feb March0
3
6
9
12
Aggregate Keyword Search Volume
Keyword Expansion
5.Compete4.Scale3.Measure1.Try
Budget
Strategy
Metrics
2.Invest
conductor.com/sesSF
Search VolumeAverage Rank
TIE SEO METRICS TO BUSINESS METRICSWarning! Measure now or lose investment
0
750,000
1,500,000
2,250,000
3,000,000
Jan Feb March
SEO ROI
PersonnelEngineering/ProductionSEO TechnologyContentContinuing EducationLink Building
RevenueTrafficRankings
5.Compete4.Scale3.Measure1.Try
Budget
Strategy
Metrics
2.Invest
conductor.com/sesSF
ORGANIZE AND PRIORITIZEMake all keywords winners
0
375
750
1,125
1,500
Category 1 Category 2 Category 3
Keyword Pipeline
PersonnelEngineering/ProductionSEO TechnologyContentContinuing EducationLink Building
21+11-201-10
5.Compete4.Scale3.Measure1.Try
Budget
Strategy
Metrics
2.Invest
conductor.com/sesSF
CRUSH THE COMPETITIONPredict the future using existing data
SEO Market Share
PersonnelEngineering/ProductionSEO TechnologyContentContinuing EducationLink Building
5.Compete4.Scale3.Measure1.Try
Budget
Strategy
Metrics
2.Invest
conductor.com/sesSF
Company 1Company 2Company 3Others
GO TO CONDUCTOR.COM/SESSF TO DOWNLOAD THIS WORKSHEET AND
PRESENTATION SLIDESGot a question? Twitter @besmertnik
conductor.com/sesSF