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SHALOMLEARNING INTERIM REPORT GRAPHIC SUMMARY
OCTOBER 2016
Our Mission
Curriculum Technology Professional Development
Scaling Up 2016 Annual Report
160 Herrick Road Newton Centre, MA 02459301.660.3800 | [email protected]
www.shalomlearning.org
Curriculum Technology Professional Development
A Blueprint for the Future of Jewish Education
Scaling Up 2015–2019
JUNE 2016
50 Synagogue Partners
Over 2,500 Students
And 250 Teachers Trained
17 States and 3 Countries
CONTACT [email protected]•www.shalomlearning.org•301-660-3800•
51 Synagogue Partners
Over 2,500 students
17 states and 3 countries
ShalomLearning features a Jewish values-based curriculum for 3rd - 8th grades. Reach out to see how our flexible curriculum can meet the needs of your school.
for a complete list of our synagogue partners, visitshalomlearning.org/synagogues
Our partner locations
JOIN THE SHALOMLEARNING COMMUNITY
Modernizing Hebrew Schools
Our Impact
Gratefully Yours,Joshua Troderman, CEO
March 13th, 2017Dear Friends and Partners, I am delighted to report that in 2016, ShalomLearning has once again outpaced every single one of our target performance goals: students engaged, teachers trained, and synagogue partnerships established. The Jewish world is growing and evolving because of the work that we do and none of this would be possible without the incredible support and faith from The William Davidson Foundation and the William and Audrey Farber Family Foun-dation, and you. Every contribution makes a difference, and you will �nd a complete list of our supporters on the back cover. By keeping our lights on, we are lighting up the world together. Thank you all so very much. ShalomLearning provides blended learning (education technology) curriculum and services to congregational schools, supports extensive hands on training, and is building an inspirational network of best practices and resources for our teachers at an astonishing rate, as you will see in this report. Ultimately we are teaching students in North America and around the world, how to use Judaism as a moral compass for everyday decisions. Through entrepreneurship and innovation in educational technology, Judaism is evolving and growing. Thank you for being the visionaries and partners that are truly affecting positive change in the world.
We believe that an engaging, Jewish values education is essential for children and their families to live meaningful Jewish lives
The Team
Our 2016Board & Staff
Executive Staff
Joshua Troderman, Chief Executive Of�cerDebi Himelfarb, Chief Operating Of�cerJason Brzoska, Chief Financial Of�cerSarah Sicherman, Director of MarketingLiana Mitman, Director of Program ManagementErica Reder, Assistant DirectorRabbi Danielle Gobuty Eskow, Rabbi-in-ResidenceMichele Rosen�eld, Director of Educational TechnologiesCharlie Sherman, ShalomLearning Ambassador
Board of Directors
Larry Chafetz, Board ChairCary Benjamin, TreasurerRichard Scherr, ClerkGil Bonwitt Devin SchainAna RobbinsSusan SchoenbergDiane TrodermanJoshua Troderman
Congregational Partnerships82% Retention Rate in 2016
Partner Growth Rate
127.27%Educator Growth Rate
412%Student Growth Rate
195%
As we increased our connections to congregational communities across America and spent more time with Jewish educators, we continued to uncover that Hebrew schools are in desperate need of modernization. Our focus on pluralism, Jewish values, blended learning technologies and professional development led to a signi�cant growth in synagogue partnerships. It is no accident that the ratio of conservative and reform congregations are equal; this is a testimony that a cross denominational platform is not only possible, but indeed essential in the post-ideology evolution of this millennium.
Adas Israel Congregation | Washington, DC | 179 | 12Am Yisrael | North�eld, IL | 112 | 16Anshe Emet Synagogue | Chicago, IL | 52 | 2Aventura Turnberry JC Beth Jacob | Aventura, FL | 23 | 3B’nai Shira Jewish Learning Center | Rockledge, FL | 9 | 2Bet Chaverim | Columbia, MD | 20 | 2Beth El Synagogue | Omaha, NE | 37 | 2Beth Hillel Congregation Bnai Emunah | Wilmette, IL | 36 | 2Beth Sholom Rodfe Tzedek | Chester CT | 13 | 2Beth Sholom Congregation | Frederick, MD | 23 | 8Congregation B’Nai Torah | Sandy Springs, GA | 65 | 6Congregation Beth El | Norfolk, VA | 53 | 11Congregation Beth El of Montgomery County | Bethesda, MD | 18 | 3Congregation Or Hadashl | West Vancouver, BC | 24 | 4Congregation Har El | Sandy Springs, GA | 23 | 2Congregation Shma Koleinu | Houston, TX | 38 | 9Isaac M. Wise Temple | Cincinnati, OH | 20 | 3Jewish Community of Amherst | Amherst, MA | 40 | 7Judische Liberale Gemeinde Or Chadash | Switzerland | 5 | 1Kehilat Shalom | Gaithersburg, MD | 11 | 4Kehillat Bet Hamidrash | Norfolk, VA | 3 | 1Main Line Reform Temple | Wynnewood, PA | 227 | 9Oseh Shalom | Laurel, MD | 12 | 3Sha’are Torah | Gaithersburg, MD| 23 | 2Temple Beth Avodah | Newton Center, MA | 87 | 11
Temple Beth El | St Petersburg, FL | 35 | 11Temple Beth El | Spring�eld, MA | 14 | 2Temple Beth El | Great Neck, NY | 40 | 8Temple Beth Elohim | Wellesley Hills, MA | 355 | 17Temple Beth Emet | Cooper City, FL | 64 | 4Temple Beth Shalom | Austin, TX | 145 | 7Temple Beth Torah | Tamarac, FL | 51 | 5Temple Beth-El | Northbrook, IL | 108 | 6Temple Chaverim | Plainview, NY | 40 | 2Temple Emanu-El | Providence, RI | 28 | 1Temple Emanuel | Newton, MA | 6 | 5Temple Emmanuel | Virginia Beach, VA | 21 | 4Temple Israel | West Bloom�eld, MI | 90 | 3Temple Israel | Norfolk VA | 20 | 1Temple Israel | Boston, MA | 30 | 7Temple Israel of the City of New York| New York, NY | 155 | 14Temple Jeremiah | North�eld, IL | 8 | 3Temple Judea | Coral Gables, FL | 58 | 7Temple Kol Ami Emanu-El | Plantation, FL | 20 | 4Temple Ohabei Shalom | Brookline, MA | 20 | 2Temple Or Rishon | Orangevale, CA | 40 | 3Temple Shalom | Succasunna, NJ | 20 | 2Temple Sinai | Saratoga Springs, NY | 16 | 2Temple Solel | Hollywood, FL | 14 | 1Town and Village Synagogue | NYC | 32 | 4
50 Congregations | 2533 Students | 253 Educators
ShalomLearning Unaf�liated Online | 65 | 13
2016 Annual Totals
Scaling Up
1000
750
500
250
0
K-2 S
tuden
ts
3rd G
rade
4th G
rade
5th G
rade
6th G
rade
7th G
rade
Conservative
Reform
Reconstructionist
Other
46%44%
8%
2016 Congregational Students Breakdown by grade
2016 Enrollment Data
Student Growth Chart
2016 Congregation Af�liations
3000
Congregational Students2015
Congregational Students2016
2250
1500
750
0
Congregational Students2014
307
858
2533
16
523
798
623
376266This is a snapshot of ShalomLearning congregational
students by grade in the 2016-17 academic year.
195%
179%
2%
ShalomLearning prides itself on setting speci�c goals and benchmarks for success. Using Scaling Up: Mastering the Rockefeller Habits 2.0 by Verne Harnish as our guide, we instituted an organization wide “scoreboard” to monitor our four main measurements of success: students, teachers, synagogue partners, and *cost per student. By constantly measuring our progress, we have successfully surpassed each of our programmatic goals for the past two years.
Speci�c Measurable GoalsThe Scoreboard of Success
Students, Teachers & Partners
*For cost per student measurements, see page 6: Affordability
2015
$2,000
$1,500
$1,000
$500
$1,249
$507
2016
ANNUAL GROWTH
-59%
Total Cost Per Student
On the Path to Sustainability
Affordability
$500
$1,000
$1,500
$2,000
$2,500
$3,000
Affordability–Decreasing the Cost Per Student
2014 2015 2016
$1,384
-44%
-59%
GOALSACTUAL ANNUAL DECREASE
$2,320
$1,294
$507
0
1,000
1,500
2,000
2,500
3,000
307
Number of Congregational Students
2014 2015 2016
858
2,533
600
1,200
179%
195%
GOALSACTUAL ANNUAL GROWTH
0
10
20
30
40
50
15
Number of Congregation Partners
2014 2015 2016
22
50
20
3546%
127%
GOALSACTUAL ANNUAL GROWTH
0
60
120
180
240
300
15
Number of Teachers Trained
2014 2015 2016
50
256
25
100
233%
412%
GOALSACTUAL ANNUAL GROWTH
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Congregation Partners Adas Israel Congregation | Washington, DC | 179Am Yisrael | Northfield, IL | 112Anshe Emet Synagogue | Chicago, IL | 52Aventura Turnberry JC Beth Jacob | Aventura, FL | 23B’nai Shira Jewish Learning Center | Rockledge, FL | 9Bet Chaverim | Columbia, MD | 20Beth El Synagogue | Omaha, NE | 37Beth Hillel Congregation Bnai Emunah | Wilmette, IL | 36Beth Sholom Congregation | Frederick, MD | 23Congregation B’Nai Torah | Sandy Springs, GA | 65Congregation Beth El | Bethesda, MD | 18Congregation Beth El | Norfolk, VA | 53Congregation Beth Shalom Rodfe Zedek | Chester, CT | 13Congregation Har El / North Shore Jewish Community Centre | Vancouver, Canada | 24Congregation Judische Liberale Gemeinde Or Chadash | Zurich, Switzerland | 5Congregation Shma Koleinu | Houston, TX | 38Isaac M. Wise Temple | Cincinnati, OH | 20Jewish Community of Amherst | Amherst, MA | 40Kehilat Shalom | Gaithersburg, MD | 11Kehillat Bet Hamidrash | Virginia Beach, VA | 3Main Line Reform Temple Beth Elohim | Wynnewood, PA | 227Or Hadash | Atlanta, GA | 23Oseh Shalom | Laurel, MD | 12Shaare Torah | Gaithersburg, MD| 23Temple Beth Avodah | Newton Center, MA | 87Temple Beth El | Great Neck, NY | 40Temple Beth El | Springfield, MA | 14Temple Beth El | St Petersburg, FL | 35Temple Beth Elohim | Wellesley Hills, MA | 355Temple Beth Emet | Cooper City, FL | 64Temple Beth Shalom | Austin, TX145Temple Beth Torah | Tamarac, FL | 51Temple Beth-El | Northbrook, IL | 108Temple Chaverim | Plainview, NY | 40Temple Emanu-El | Providence, RI | 28Temple Emanuel | Newton, MA | 6Temple Emmanuel | Virginia Beach, VA | 21Temple Israel | Boston, MA | 30Temple Israel | Norfolk VA | 19Temple Israel | West Bloomfield | 90Temple Israel of the City of New York | New York, NY | 155Temple Jeremiah | Northfield, IL | 8Temple Judea | Coral Gables, FL | 58Temple Kol Ami Emanu-El | Plantation, FL | 40Temple Ohabei Shalom | Brookline, MA | 20Temple Or Rishon | Orangevale, CA | 40Temple Shalom | Succasunna, NJ | 20Temple Sinai | Saratoga Springs, NY | 16Temple Solel | Hollywood, FL | 14Town and Village Synagogue | NYC | 32
The Road AheadWe aim to achieve the following by 2019:
+10,000 Students Enrolled
+1,000 Teachers Trained
+280 Synagogue Partners
84% Affordability
As we realize the economies of scale and our student populations grow, our cost per student diminishes signi�cantly; yet another profound impact of investing in venture philanthropy.
When dividing up our total programming budget by the amount of students enrolled, in 2014 our cost per student was $2,320. With our current trajectories, by 2019 the cost will be reduced to $133/student.
A 94% decreaseover six years!
The majority of our programmatic revenue is from our synagogue partnerships. In 2016, the average revenue generated from each of our 50 partners was $2,100. That revenue combined with the payments from our online only students totaled $116,966 - approximately 9% of our operating expenses. With our continued growth and revised pricing models, we anticipate programmatic revenue to cover over 50% of our costs by 2019.
Total Earned Income
2015
$120K
$100K
$80K
$60K
$73,548
$80,000
$116,966
2016
60%
ANNUAL GROWTHACTUAL
The Road Ahead
Our RevenueModel
Our 5-year plan increases programmatic revenue to account for 54% of our budget. Our projection formula assumes an 80% synagogue retention rate of the previous year and an equal number of new partnerships.
By 2019, we aim toachieve the following:
$500
$1,000
$1,500
$2,000
$2,500
$3,000
Affordability–Decreasing the Cost Per Student
2014 2015 2016
$1,384
-44%
-59%
GOALSACTUAL ANNUAL DECREASE
$2,320
$1,294
$507
0
1,000
1,500
2,000
2,500
3,000
307
Number of Congregational Students
2014 2015 2016
858
2,533
600
1,200
179%
195%
GOALSACTUAL ANNUAL GROWTH
0
10
20
30
40
50
15
Number of Congregation Partners
2014 2015 2016
22
50
20
3546%
127%
GOALSACTUAL ANNUAL GROWTH
0
60
120
180
240
300
15
Number of Teachers Trained
2014 2015 2016
50
256
25
100
233%
412%
GOALSACTUAL ANNUAL GROWTH
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Congregation Partners Adas Israel Congregation | Washington, DC | 179Am Yisrael | Northfield, IL | 112Anshe Emet Synagogue | Chicago, IL | 52Aventura Turnberry JC Beth Jacob | Aventura, FL | 23B’nai Shira Jewish Learning Center | Rockledge, FL | 9Bet Chaverim | Columbia, MD | 20Beth El Synagogue | Omaha, NE | 37Beth Hillel Congregation Bnai Emunah | Wilmette, IL | 36Beth Sholom Congregation | Frederick, MD | 23Congregation B’Nai Torah | Sandy Springs, GA | 65Congregation Beth El | Bethesda, MD | 18Congregation Beth El | Norfolk, VA | 53Congregation Beth Shalom Rodfe Zedek | Chester, CT | 13Congregation Har El / North Shore Jewish Community Centre | Vancouver, Canada | 24Congregation Judische Liberale Gemeinde Or Chadash | Zurich, Switzerland | 5Congregation Shma Koleinu | Houston, TX | 38Isaac M. Wise Temple | Cincinnati, OH | 20Jewish Community of Amherst | Amherst, MA | 40Kehilat Shalom | Gaithersburg, MD | 11Kehillat Bet Hamidrash | Virginia Beach, VA | 3Main Line Reform Temple Beth Elohim | Wynnewood, PA | 227Or Hadash | Atlanta, GA | 23Oseh Shalom | Laurel, MD | 12Shaare Torah | Gaithersburg, MD| 23Temple Beth Avodah | Newton Center, MA | 87Temple Beth El | Great Neck, NY | 40Temple Beth El | Springfield, MA | 14Temple Beth El | St Petersburg, FL | 35Temple Beth Elohim | Wellesley Hills, MA | 355Temple Beth Emet | Cooper City, FL | 64Temple Beth Shalom | Austin, TX145Temple Beth Torah | Tamarac, FL | 51Temple Beth-El | Northbrook, IL | 108Temple Chaverim | Plainview, NY | 40Temple Emanu-El | Providence, RI | 28Temple Emanuel | Newton, MA | 6Temple Emmanuel | Virginia Beach, VA | 21Temple Israel | Boston, MA | 30Temple Israel | Norfolk VA | 19Temple Israel | West Bloomfield | 90Temple Israel of the City of New York | New York, NY | 155Temple Jeremiah | Northfield, IL | 8Temple Judea | Coral Gables, FL | 58Temple Kol Ami Emanu-El | Plantation, FL | 40Temple Ohabei Shalom | Brookline, MA | 20Temple Or Rishon | Orangevale, CA | 40Temple Shalom | Succasunna, NJ | 20Temple Sinai | Saratoga Springs, NY | 16Temple Solel | Hollywood, FL | 14Town and Village Synagogue | NYC | 32
The Road AheadWe aim to achieve the following by 2019:
+10,000 Students Enrolled
+1,000 Teachers Trained
+280 Synagogue Partners
84% Affordability
$500
$1,000
$1,500
$2,000
$2,500
$3,000
Affordability–Decreasing the Cost Per Student
2014 2015 2016
$1,384
-44%
-59%
GOALSACTUAL ANNUAL DECREASE
$2,320
$1,294
$507
0
1,000
1,500
2,000
2,500
3,000
307
Number of Congregational Students
2014 2015 2016
858
2,533
600
1,200
179%
195%
GOALSACTUAL ANNUAL GROWTH
0
10
20
30
40
50
15
Number of Congregation Partners
2014 2015 2016
22
50
20
3546%
127%
GOALSACTUAL ANNUAL GROWTH
0
60
120
180
240
300
15
Number of Teachers Trained
2014 2015 2016
50
256
25
100
233%
412%
GOALSACTUAL ANNUAL GROWTH
NarrativeMolore volorem et poruptin con nobisqu iberibus ut eost etur accum volupit ianihil icaborio ent que vol-orib ustius, tem faceseq uistia que reperiam, sum quid mosapis aut venet voluptat fugiat.Quo quundunt viti que peris con cum vid quo culpa doloreh eniamus, ea sequatque labo. Et andis disiti cum
NarrativeMolore volorem et poruptin con nobisqu iberibus ut eost etur accum volupit ianihil icaborio ent que vol-orib ustius, tem faceseq uistia que reperiam, sum quid mosapis aut venet voluptat fugiat.Quo quundunt viti que peris con cum vid quo culpa doloreh eniamus, ea sequatque labo. Et andis disiti cum
NarrativeMolore volorem et poruptin con nobisqu iberibus ut eost etur accum volupit ianihil icaborio ent que vol-orib ustius, tem faceseq uistia que reperiam, sum quid mosapis aut venet voluptat fugiat.Quo quundunt viti que peris con cum vid quo culpa doloreh eniamus, ea sequatque labo. Et andis disiti cum
Congregation Partners Adas Israel Congregation | Washington, DC | 179Am Yisrael | Northfield, IL | 112Anshe Emet Synagogue | Chicago, IL | 52Aventura Turnberry JC Beth Jacob | Aventura, FL | 23B’nai Shira Jewish Learning Center | Rockledge, FL | 9Bet Chaverim | Columbia, MD | 20Beth El Synagogue | Omaha, NE | 37Beth Hillel Congregation Bnai Emunah | Wilmette, IL | 36Beth Sholom Congregation | Frederick, MD | 23Congregation B’Nai Torah | Sandy Springs, GA | 65Congregation Beth El | Bethesda, MD | 18Congregation Beth El | Norfolk, VA | 53Congregation Beth Shalom Rodfe Zedek | Chester, CT | 13Congregation Har El / North Shore Jewish Community Centre | Vancouver, Canada | 24Congregation Judische Liberale Gemeinde Or Chadash | Zurich, Switzerland | 5Congregation Shma Koleinu | Houston, TX | 38Isaac M. Wise Temple | Cincinnati, OH | 20Jewish Community of Amherst | Amherst, MA | 40Kehilat Shalom | Gaithersburg, MD | 11Kehillat Bet Hamidrash | Virginia Beach, VA | 3Main Line Reform Temple Beth Elohim | Wynnewood, PA | 227Or Hadash | Atlanta, GA | 23Oseh Shalom | Laurel, MD | 12Shaare Torah | Gaithersburg, MD| 23Temple Beth Avodah | Newton Center, MA | 87Temple Beth El | Great Neck, NY | 40Temple Beth El | Springfield, MA | 14Temple Beth El | St Petersburg, FL | 35Temple Beth Elohim | Wellesley Hills, MA | 355Temple Beth Emet | Cooper City, FL | 64Temple Beth Shalom | Austin, TX145Temple Beth Torah | Tamarac, FL | 51Temple Beth-El | Northbrook, IL | 108Temple Chaverim | Plainview, NY | 40Temple Emanu-El | Providence, RI | 28Temple Emanuel | Newton, MA | 6Temple Emmanuel | Virginia Beach, VA | 21Temple Israel | Boston, MA | 30Temple Israel | Norfolk VA | 19Temple Israel | West Bloomfield | 90Temple Israel of the City of New York | New York, NY | 155Temple Jeremiah | Northfield, IL | 8Temple Judea | Coral Gables, FL | 58Temple Kol Ami Emanu-El | Plantation, FL | 40Temple Ohabei Shalom | Brookline, MA | 20Temple Or Rishon | Orangevale, CA | 40Temple Shalom | Succasunna, NJ | 20Temple Sinai | Saratoga Springs, NY | 16Temple Solel | Hollywood, FL | 14Town and Village Synagogue | NYC | 32
The Road AheadWe aim to achieve the following by 2019:
+10,000 Students Enrolled
+1,000 Teachers Trained
+280 Synagogue Partners
84% Affordability
10,000 Students Enrolled
1,000 Teachers Trained
94%Affordability
280Congregation Partners
Expenses by Department*2016 2017
Student Programming & Support
Teacher Training
Marketing & Sales
Program Evaluation
Fundraising
JChoice Grants to Charitable Organizations
General & Administrative
Student Programming & Support
Teacher Training
Marketing & Sales
Program Evaluation
Fundraising
JChoice Grants to Charitable Organizations
General & Administrative
$292,52121%
$369,81227%
$243,18518%
$59,7114%
$184,30114% $208,337
15%
$227,11123%
$175,06317%
$142,75514%
$71,9217%
$114,66211%
$10,0001%
$225,25022%
*Final audit �gures will be available by May 15th, 2017
THE ROAD AHEAD
Programmatic Revenue will cover54% of Annual Budget
$116,966
$200,000
$400,000
$720,000
2016 $100,00050 congregations2016
2017
2018
2019 280 congregations$720,000
$400,000160 congregations
80 congregations
50 congregations
$200,000
Programmatic Revenue will cover54% of Annual Budget
THE ROAD AHEAD
Programmatic Revenue will cover54% of Annual Budget
$116,966
$200,000
$400,000
$720,000
2016
2017
2018
2019 $720,00054% of $1,332,286
$116,966 9% of $1,368,469
$200,00020% of $1,005,162
$400,00034% of $1,158,510
Building The Future of Jewish EducationPhilanthropic Revenue and Innovation Capital
* Investors who provided support for ShalomLearning prior to 2015
ShalomLearning is the DBA name for Jewish Causes of Choice,which is a registered 501(c)(3) public charity with Federal EIN 26-2818594
For giving opportunities please contact [email protected] or 301.660.3800
Double your impact to shape the future of Jewish education in 2017!
Every dollar you donate to ShalomLearning this year (up to $500,000 total) will be matched 1:1 by the William and Audrey Farber Family Foundation.
ShalomLearning's Scaling Up growth and expansion began in 2015 through a generous challenge grant from the William Davidson Foundation.
Angels$1,000,000 +
Founders$200,000 - $999,999
Leaders$50,000 - $199,999
Scholars$5,000 - $49,999
FriendsUp to $4,999
Stacey and Andrew Rosen*Devin and Sarah Schain*
Terrie and Bradley Bloom Family Foundation
AnonymousMark Levitt*
Emanuel J. Friedman PhilanthropiesFred Schaufeld*
Diane Troderman
AnonymousLeo M. Bernstein Family Foundation
Larry ChafetzThe Mazal FundMarshall Gobuty
Karen and Chris Segal
Anonymous -Judy Baruch - Cary Benjamin - Gil Bonwitt - Jason Brzoska - Irwin Chafetz Family Charitable Trust - Dean and Leslie CohenLou Cove - Michael Feinstein* - Neal Glick�eld - Debi Himmelfarb - Martin B. Hoffman - New Kalman Sunshine Fund - Bonnie LeibermanRobert and Michelle Leven* - Amanda Littman - Gary Littman - Steven and Dana Marlow - Carolyn Meckler - Liana Mitman - Jessica MoszkowiczMichael Nadel - Martin and Doris Payson - Erica Reder - Gabriel Reder - Julia Reder - Moshe Reder - Max and Rebecca Rochkind Family FoundationMichele Rosenfeld - Cathy Salamon - Richard Scherr - Charlie Sherman - Jane and Larry Sherman* - Lorraine Sherman - Sarah SichermanLorin Troderman - Rebecca Wood - Jeffrey Wolfe - David Yellin