scaling ownership: design thinking to increase employee engagement
TRANSCRIPT
Scaling OwnershipNathan Waterhouse @_natw
SUPERBRANDSTOP 20
BEST SUPERMARKET
AWARD
EmpathyIntegrative
thinking
Optimism
Experimentation
Collaboration
MERGERS FAIL70%Because it’s not done on a cultural level
What does OI Engine do?
Enables your organisation
to innovate using the IDEO
design thinking methodology
How might we help associates and customers
transition in times of change?
Empathy
Integrativethinking
Optimism
Experimentation
Collaboration
Empathy
Optimism
Optimism
PARTICIPATION88%
Optimism
+7%NPS IN 1st MO
Optimism
Collaboration
$1.75MREVENUE POTENTIAL IN 6 MOS
~25%COST REDUCTION
Collaboration
$1.75MREVENUE POTENTIAL IN 6 MOS
~25%COST REDUCTION
7
Five Tips
EmpathyIntegrative
thinking
Optimism
Experimentation
Collaboration
1. Empathy: Create an Empathy Map
SEEINGWhat is the customer
environment like?
GAINSWhat obstacles
or challenges doesthe customer have?
PAINSWhat obstacles
or challenges doesthe customer have?
THINKING & FEELINGWhat is important to the
customer? What are his hopes, dreams and fears?
HEARINGWhat influences
the customer?
2. Integrative Thinking: Learn from Analogies
HR: Relocation?
Time-critical operations?
3. Optimism: Try ‘Yes, And…’
4. Experimentation: encourage low-cost prototypes
5. Collaboration: Invite a customer to your next brainstorm
